How To Get Music Fans To Pay Attention To You // MUSIC MARKETING 2022
ฝัง
- เผยแพร่เมื่อ 13 ก.ค. 2024
- How to make fans engage with your music and grow your fanbase. I break down:
(BTW This video is sponsored by the best link in bio platform for musicians, Koji. To level up your own link in bio head to bit.ly/KojiForMusic1)
► How planning helps you have an unfair advantage in music
► Why Consistent Sustained Promotion is the best cheat code for music promotion
► How consistency matters for music promotion
► Why sustaining your promotions matters
► Why do musician's give up promoting themselves
► How being eventful matters for music marketing
Chapters:
0:00 Introduction
3:24 Consistent Sustained Promotion
5:45 Why Consistency Matters
8:03 Best Link In Bio For Musicians
10:41 Sustaining Your Promotions
12:01 The Pain Point
14:50 How To Be Eventful
16:27 How To Plan Being Eventful
► My Release Strategy For Music • The Best Way To Releas...
► My 60 Day Plan To Promote Your Music • 2021’s Best 60 Day Son...
► How To Build Momentum With Each Song You Release • You Are Thinking Of Re...
► My playlist on How To Tell Stories Around Your Music • How To Tell More Stori...
►How To Find A Community Of Music Fans, Collaborators & Tastemakers • How To Build A Music C...
►Thanks for checking out my channel please subscribe and tell a friend!
►If you enjoyed this video there's a whole playlist of videos just like this • How To Go From 0 To 10...
►Leave a comment with any questions you have and I will answer it in a future video.
Links:
👨💻 Become A Member And Get Next Level Fanbase Building Techniques / @musformation
📞 Book A Call With Jesse (My TH-cam Viewers Get A Reduced Rate): www.jessecannon.com/consulting
📺 Subscribe To My Other TH-cam Channel / @morejessecannon
🎛 Mix Or Master A Song With Me: foundsoundation.com/
📘 My Book On Building A Fanbase amzn.to/3LYnbHV
📘 My Book On Making Great Music: amzn.to/3BmJSRu
🧰 Free Tools: ko-fi.com/jessecannon
🖥 Learn More About Me: www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: / discord
⌨️ My Facebook Group: / musformationdiy
👽 Reddit On Music Promotion: / musicpromotips
Elevate Your Music Journey: Mastering Fan Engagement and Growing Your Fanbase! Join us as we delve into the art of captivating your audience and expanding the reach of your music. We will explore the significance of strategic planning in gaining a competitive edge in the music industry, emphasizing the role of consistent and sustained promotion as the ultimate hack for music promotion. Understand why unwavering consistency and perseverance are crucial for success in music marketing and discover the common pitfalls that often discourage musicians from self-promotion. Discover how incorporating events into your music marketing strategy can make a significant impact. Additionally, don't miss out on the opportunity to enhance your fan engagement with Koji, the top link-in-bio platform for musicians, available at bit.ly/KojiForMusic1. Let's embark on this journey together, where your music and fanbase thrive like never before!
#musicmarketing #musicpromotion #advancedmusicmarketing #musicpromotiontips #musicbusinesstips #musiciantips #musicmarketingtip #musicmarketingtips #musicindustrysecrets - เพลง
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If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. th-cam.com/channels/0a-qcXVlh4Teya-EiEz-GA.htmljoin
I recently explained the constant feeding of the fans to my band with this analogy: “Imagine 50 dogs are in a park and there are a bunch of people standing in a circle around them. Who are the dogs going to pay attention to? Whoever is giving them the most treats obviously. Content is the treats” it seemed to finally click after that lol
Damn thats a weird analogy but I guess it works 😹
@@pinkpablo5960 lmao I like it
Ohhhhhh i love that !!!!!!
Honestly the only thing kept me hooked on my favourite artists is the music
Lol the dogs are the fans 🤪
I've learned so much from your channel, Jesse. You're doing clear, savvy, and damned entertaining work. Takes the sting out of marketing for us artists while keeping a fire under our asses.
Really appreciatebthat
Bro, honestly thank you so much for making these videos. You've given me a new hope. I'm 35 and started doubting my whole artistic nature. Thinking I was getting "too old". But all of this information has made me realize that I have just been going about things the wrong way. You are honestly doing a huge service because I know there are a ton of artists who probably feel the same way as me. I have been telling everybody about you. PLUS my favorite band is The 1975. The synchronicities are real.
Appreciate that, that’s really nice of you!
Ditto!!!!!
I can relate,lot people slept on me for years but now thinga are slowly poping up,
Dude just gotta say... your channel is part of my music marketing bible. Appreciate the way you break down information and educate us indies on the come up!
Really appreciate that
Yep, the "pain point" is definitely where I'm at currently in this process. Take me home to "it gets better" my dreamy male lead!
Lol
Heyy brother
I'm watching from South Africa and ever since I started watching your content I've learnt so much and my perspective in terms of marketing has changed also starting to feel confident about my music.
Love that so much. Hope alls well down in SA
Thanks for all this advice. Im still in highschool so I still have a lot of time to master my craft, but Im glad I found you now, so I understand the industry better.
Thanks for your consistent sustained videos :) I got your book get more fans for christmas and I've been learning a lot. Just want to say I really appreciate what you do.
Thanks so much
Yo this taught me so much, you’re a genius. 😊 I spend so much time thinking about what to do and staying offline. Your new fan here. 🤘
Good stuff jesse. Watching, learning, absorbing
This is the type of thing where I think: it’s so obvious in retrospect. Thank you!
Thank Jesse!! Your videos are bomb! I just met with another heavy in the industry & they told me to do all you teach. True story! Tho YOU.. are special as you teach all the step-by-
step way to do it and why. I don't know where I saw you but so glad I clicked thru & listened.
I now have time written into my book/calendar to listen to you and your videos. (Pen in hand... to write down the details. ✨✍🏽)
Plus I'm telling all my colleagues.
Thanks again!
Hot tip on Koji! And love that you gave concrete examples of its usefulness. Nice one Jesse!
Appreciate that
you are literally such a good teacher and this is my favorite youtube channel. i just wanna say thank you
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This is gold. Thank you much for posting 🙏
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Great video with strong REAL promotion concepts. The examples are also great ( release plan, eventful items list) because they give practical examples of what to do and not just "inspiration" and ideas left in the air (hope that makes sense)
Appreciate that!
Great content. Listening to it over and over. Thank you.
I learnt a ton from your mastering course on creative live but this stuff right here is on another level. Thanks for the hard work - really appreciate it!
Appreciate that
I adore your honesty and personality. You put it like it is!
Really appreciate that.
I’m so pumped I’m sharting. This video is a game changer.
lol clean up on aisle 10
This is the most realistic input on this topic. The bottom of it is you need to be productive and planned. You made a very good distinguish between established artists and DIY artists. So far the other channels keep repeating that we should share reels and such to follow the trends and get on bandwagons. I mean, no thank you, I don’t want to be posting myself dancing on TikTok as an electronic music producer. Instead creating the music and the art surrounding it sounds way more cooler.
Wow great video. I'm definitely showing this to my Dad who's still making music and looking for his audience!
Hi, Jesse, huge thanks for these videos! Your book is the best on the topic!
Appreciate that!
Amazing video Jesse, thanks for all your help!
Hell yeah!
Thank-you for all that you do.
Thanks for all
The food for thought brother. ❤
That means a lot.
Thank you for the content. I appreciate the knowledge i have been off my A game but you make it sound feasible i need to get on these tactics..
I will get on this as soon as i get over this fever. i have been sick this past week!
Feeling a lot better just not 100% yet.
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loving these videos man. keep em comin!
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Incredible video Jess! Dude you are a great psychologist 🙌🏻
Appreciate that
KRAZY information man!! Thnx a lot!!
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Just had to let you know....your info is INVALUABLE! THANK YOU!!
Glad it was helpful! Much appreciated! 😎
Thanks for helping bro❤❤❤
Clear and concisce. Helpful
This Helped Me Out So Much Thank You💯
First! I’m all ears, my friend! 😁 My band and I are very close to releasing our first single!
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A lot of this video is really about GIVING IN TO THE PROCESS. Artists want to release one song and blow up -- not realizing they aren't ready. I started music with a five year plan, I don't expect major results for a while still. And by then I'll be more than prepared, we will be ready for anything.
Hell yeah!
Hey Jessie, you may or may not remember me, but I've been with you since 2013! YOUR STUFF IS AWESOME!! I have a dog-eared, pencil marked, red-pen-starred, and yellow-highlighted copy of the first edition of your "Get More Fans" book, and I have a PDF of the 2014 edition. I've been using your strategies for years, and everything you teach is common sense, and works! So grateful to have found you here on TH-cam! QUESTIONS: at 4:05 - you've updated your Single Release Strategy from a six-week cycle to an eight-week cycle, to include adding an Alternate Version of songs. That cycle works great for vocal songs, but what about instrumentals? We can't really release a "Lyric Video", because there is no one singing. (I guess that's where the Visualizer comes in?) Also, the "Alternate Version" - with my band, that's easy, but what about works for solo piano? We already worked out the arrangement for the piece. Maybe do a live version or just another kind of arrangement of the same thing? I'm not trying to be a dumbass here - it's just much easier when working with a band than working on solo artist stuff. Thank you so much for being here, and everything you do for our industry! 😀
Another massive serving of Musical wisdom from the Yoda of Music Marketing, Jesse!!. The dude abides.
Lol
Anybody who references Lebowski automatically wins at life
Lol 😆 I like how you answer any comment that "Doesn't insult me" 🤣 You are a Legend
Lol
Informative.. This is helpful. Thank you for this. Just subscribed..
Originally heard about you from the Your Band Sucks at Business podcast. Thanks for the great information!
Much appreciated! 😎
Holy Geez. I'm parking it right Here. DIY Songwriter, nearly 70, writing in a few genres..but there's a lot to learn here, and I'm spongey. Thank you for your info, your attitude, and your honesty. Buzz
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Thank you dropping straight knowledge
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I'm deeply indebted
Appreciate that
"raw idiot charisma" i feel seen and understood 🥰
thanks jesse!
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"Guess that makes me the dreamy male lead" 😆 your expression is priceless.
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Your content is great
Jesse im your biggest fan wtf how are you not at 100k views. Thanks for the help
Appreciate that!
Thanks a lot 🙏
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u are the dreamy male lead
Lol
Great idea
Thanks so much!
Oh god, the amount of delusional artists that I have heard say "well Radiohead and TOOL release albums once a decade, and they have massive fanbases, so I'll just do that!" The funniest thing is that, if you look up the discography of each of these artists, you will see that they were releasing multiple songs every year in the form of demos, EPs, singles, and albums until they got their big break. Of course they were also playing tons of live shows and pretty much just doing pre-social media CSP.
Great content as always Jesse!
Oh yeah that’s some real magical thinking
Jesse, great work man. How would the video release strategy work with edm music though, where there are no lyrics?
I especially like that quote in the beginning. That should be apart of some musical tenets or something. 😂👍
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Fuck me. There's so much value in this video, you're giving so many amazing tips and pointers! Thank you Jesse🤝
I promise you I’m next up!
safe for this
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Lol you had me cracking up hard on this one my guy. The Hypebeast songs sound soo fire 🔥🔥🔥 would you ever consider actually making the songs so we could hear what they sound like?? Or do they already exist?
Also… could you be more specific about what a playthrough is? Cheers!
I tried to get my ex to sing on some Incel Hypoebeast tracks but she really avoided it and I can’t sing. If you google guitar play through or drum play through on TH-cam you will be inundated with results
@@Musformation I’m down to demo something for you anytime dawg. Send me some stems! Thanks for everything dude.
Amazing video
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Jesse is an absolute legend!!
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Can’t wait to see those ill-fitting Intel Hypbeast fits!
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Love your videos, thank you! Question: as part of your song release strategy of releasing the main official video weeks after and doing a visual/lyric video first - is this assuming you already have a music video fully ready for release but you have to wait? If so, why?
If you have the main official music video ready to go, why delay it and not release it with the official song drop on streaming?
PS - this is for a brand new artist, meaning debut single
Watch my video on how to keep fans eyed glued to you it throughly explains why you want to keep attention spans and algorithms engaged
Yea I’ve been grinding on da music ngl
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I’ve often heard that you shouldn’t do a music video for a song unless/until it has the traction/buzz to warrant it. What’s your perspective on that?
Hard disagree videos often creat the traction
LOL As an indie artist, you are INVISIBLE w/out a music video for the song
Edit: It's not the 2000s anymore where music videos are "optional"
Preciate the insight! Both sides sounds logical sometimes in their arguments but I agree doing a music video is the way to go.
Jesse thank you for this video! I’ve been reading your books for years but I just finally released my own music recently and have been feeling nervous and discouraged. This video is a great summary of your approach and you really emphasized some different things that I really needed to hear today. In a broad sense do you think that you would need to do anything significantly different with CSP as an artist who is just starting out? I just started posting content and stories around my song but since I only have one song out the engagement isn’t huge so far, which is to be expected, but I worry about seeming like I’m trying too hard or “big timing” and turning potential fans off since I’m in a scene that’s pretty DIY and fairly anti-self promotion. Do you have any videos addressing this & if not could you make one? Thanks again!
The only big difference is I sometimes think it can be helpful to sump a little content at first so if you blow up there’s more to dig in to. A lot of artists sadly have a song blow up but miss out on building a relationship since there’s nothing to dig into. I have a video coming about this soon.
@@Musformation do you have link to this video?
Go to my channel page and watch the playlist on how to get your music noticed it’s all in there
Hey everyone if you liked this video and wanna keep learning watch this playlist on how to get your music noticed. th-cam.com/video/NLycAA80wcA/w-d-xo.html
I made around 220 songs last year. Probably gonna make more this year. So yea droppin only one song every four weeks is hella difficult for me. I'm on course to drop a 10 song project every month this year. And like you said, people prolly just think I'm throwin shit at the wall. But I put a lot of genuine effort into every single song. I make em all live on Twitch too. Been at it for a year now. Not sure how effective it is but I do it every day
Watch jesse’s other videos,dropping that much music might be overkill but also it doesn’t work well for pitching (since you can only pitch one song from a release to Spotify) also algorithmically I believe you can only have one song on peoples release radar in a 4 week rotation,so you’d have missed opportunity there. Just because you make that much music (which is amazing) doesn’t mean it all needs to come out. Good luck though
@@gabrielhues thanks fam!
Maybe release the absolute bangers every 4-6 weeks and keep the extra content for Patron supporters/subscribers who really want everything? Could be an extra revenue stream!
Thats what im sayin made over 300 songs deleted half of em still got a lot . So im stuck here
@The Drogue Label that's pretty much what I'm doin except with twitch. All my subscribers get access to all the songs before they're officially released on projects and whatnot
Jesse with another banger! Each release should be covered in 90 days of sustained promotion correct?
60
@@Musformation what will happen if I do 61?
@@robertsteinberger lmao.. then you *might've* successfully spent a whole day delegating your time to the wrong product
"Dreamy male lead" LOL!!
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Jesse : thanks for this . A doubt > Whats your take on releasing songs that are of a short duration? the minimum length acceptable by Spotify is 60 sec. Many of the guitar instrumentals(my genre) are below 2 min .Would like to know, whats your take on that ? Is there a preference by the algorithms for songs of longer duration ? thanks
If it serves the song, go ahead.
You can do any length you want but Spotify isn’t paying royalties on shorter songs. I’d say do what’s best for the song and if they do well you can figure it out from there optimizing over 60 seconds.
The 1975 sweater is 🔥
Much appreciated! 😎
Almost unsubscribed because of the Kanye rant … but it was too accurate 😂🤣
Listen I love old Kanye and he’s a genius but show me an lie I told
This video made me laugh uncontrollably, those jabs would get to kanye with laser focus,🤣🤣🤣🤣😄😅
Looking at the release strategy. What if you had a Pre save Pre Order links before the distribution date.
Hey bro! I've been absorbing your channel like crazy. I appreciate your work. Thank you. Here's my question.
I'm currently building my studio. I spent 20 years away from music and it's time to return. I have a pretty solid plan. My question is in regards to a name. Is there any data to suggest if a real name is better or an artist name? My name is Mike so I thought about just using Mike G. I have a pretty kickass artist name picked out if I need it.
So my question is..what do you think? My name or artist name?
Thanks again!
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Thanks so much really appreciate it. If you need more personalized advice go to my website and email us.
Hey Jesse! Thankyou for your video! I have a question: what do you think about youtube's algorithm if I am releasing a song on spotify for example and also on youtube with the album cover. Do you think that it will hurt the algorithm on youtube, because videos with just the music and album cover might not do that well?
It doesnt hurt the algorithm. Spotify wants you to feed it regularly. It sets the better content up for success as it shows it who to serve the next video to.
what are your thoughts on posting a cover to spotify? does it increase chances of getting playlisted for "covers" section?
Mirin' Amygdala in the background bruh
That’s my shot
Jesse, would you be interested in making a video geared for artists who because they need to hold onto their full time non music jobs plan on staying local and at most regional? I have been playing around Minneapolis since the late 80's but haven't come across a solid method for building a good sized fan base in the limited time I have each week around the job, family, etc. I have watched many of your videos trying to adapt them on a smaller scale but would like to see something more specific about the above situation. I think many others would like to see this as well. Other promotion videos are just to vague when it comes to becoming solid in your local area.
Great idea - saved. It’ll be a bit but I’ll def make this
You can't go from Kush to a stock Pro Tools plugin on your screens :(
except if it's Airwindows
Lol
YO! Random irrelevant question, but how important is staying in the same genre / subgenre of music? Can undiscovered artists maintain their growth if they're not making the same type of song? Or is versatility reserved for once you already have a decently sized loyal following?
Funny thing there’s advantages to both. Diversity can get you on different playlists whereas sticking to a sound makes you heard repeatedly. They both have worked for a lot of artists
Really needed this video as I do more Consistent Sustained Promotion and steadily grow my audience, thanks Jesse! - LaynoProd
Great video Jessy. Are you still suggesting running FB and IG ads toward Spotify to power all of this? I know things change fast in this industry. Don't seem to work as well as a couple years ago. They seem to be so expensive for the results. Any thoughts?
I have always been the one person in music marketing saying to avoid FB and instagram ads
@@Musformation Oh damn, I forgot that, it's been a while since I watched your stuff. Thanks for the response Jesse. Do you suggest running any ads at all? I seem to get descent results with TH-cam ads.
Hey Jesse, I've started to implement this approach but my problem is I am writing on the go for each release. I have already released a three singles with success. Should I take time out and finish a few more in advance so I can follow the 8 week plan to T? or continue as I am with the possibility of not making every deadline?
One thing a friend did recently was release a more stripped down version first then the full second so they could get ahead. But if you don’t take too long off it should be fine
Hey Jesse, I'm a bit of a dinosaur and catching up on everything I can, but I haven't seen where you might say an album release fits into this kind of plan. Anything you can say or point towards?
Hey Jesse. I have a question. Before I found your channel I released a full album with 0 fans, without using the single release technique. I am thinking to re-release these tracks as singles with your method. We have fans in the meantime but not more than 100. Do you think this would be a bad idea for any reasons? Or do you think I it can be done.
It can be done!
In which week would you put a breakdown video (like dayglow does) in the schedule? Towards the end or beginning of the cycle?
You just answered my question on the small events part 🤣
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Hi Jesse, I'm in the UK and am finding it difficult to access info about how to start your own publishing company for your own music. Wondering if you have any knowledge please ? Thanks
Hey Jesse
Is it possible to watch the video with you and Matt bacon discussing fb ads? Im from Denmark and i was sleeping when you did it 😂
Yeah it’s linked on my discord or Facebook group both of which have links in every video
@@Musformation thanks for the Quick answer homie keep up the solid content
13:35 drain gang
Does this work if you don’t have any fans yet or does this apply after the “0-100,000 fans” video you did?
I don’t discuss anything but going from zero to 10k but the video on finding community is more the work you need to do at zero
Is it possible to ad a pixel on the link in bio thing?
new Bladee slaps
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Is it possible to have more than 3 markers places that can promote your music
Hi Jesse, My name is Kevin and I live in the Bay Area where there is a lot of potential for the music scene especially in the rap genre. My question is if I have quality music and can create quality visuals and music covers. Besides content around my music releases, what else can I do to market my music as eventful?
Hell yeah great city for that! If you watch the playlist on my channel on how to get your music noticed that’s pretty much all my ideas here
@@Musformation thank you Jesse truly appreciate you.
What about producers who enjoy making a few different types of music? I make R&B, hip hop, EDM, funk, and neo soul and sometimes blend these genres. I feel like so much of the advice for finding "my community" and even fans doesn't apply when a fan might love one release and be thrown off by the next one, or when I'd fit into multiple communities. Any advice?
Yeah here’s the problem the algorithm punishes too much diversity in one project. I’ve talked a lot about this in a few video but sadly if you want the benefits of algorothins you need to separate them into different projects and do community work for each one
@@Musformation By "project", you mean artist name? So make different personas for each? Any example videos where you go deeper on this? Thanks so much for your quick reply! :D
Damn I just looked through my videos and it’s hard to find 🤦♂️ but I imagine I explain it in one of the ones with algorothim in the title
Post every week with good music = growing fan base. Post every week with crap = throwing shit at the wall.
Bro I can’t find this video that you made about what to caption your announcement about releasing a new song you keep on harping on how we shouldn’t just say out now do you know what video I’m talking about
I think you mean this th-cam.com/video/lMw4hLQuArg/w-d-xo.html