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This Is What You Say To Get 5x More Streams // MUSIC MARKETING PSYCHOLOGY
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- เผยแพร่เมื่อ 15 ส.ค. 2024
- How to use an emotional call to action to help market your music. I break down:
► How to understand music as a mood-changing action
► Why music is a mood-altering drug
► How to use music's mood changing qualities to market your music
► What to post on Instagram, Twitter, TikTok to get more streams for your music.
Chapters
0:00 Intro
1:26 Why you need to make an emotional call to action to get people to listen to your song
2:19 Music is a mood-altering drug
4:36 Emotional power in music
6:01 How to do an emotional call to action
► My playlist on How To Tell Stories Around Your Music • How To Tell More Stori...
► How To Make Music People Love • What To Do Every Time ...
►Thanks for checking out my channel please subscribe and tell a friend!
►If you enjoyed this video there's a whole playlist of videos just like this • How To Go From 0 To 10...
►Leave a comment with any questions you have and I will answer it in a future video.
Links:
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🗣 My Discord Server: / discord
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👽 Reddit On Music Promotion: / musicpromotips
Unlock the magic of music marketing with the power of emotions in this video! We'll dive into the art of understanding music as a mood-changing action and explore why it's akin to a mood-altering drug. Discover how to harness music's transformative qualities to promote your music effectively. Plus, get actionable tips on what to post across Instagram, Twitter, and TikTok to boost your music streams. Join us on this journey of connecting music and emotions for a truly captivating call to action. Your music deserves to be heard, and we're here to help make it happen!
#musicmarketing #musicpromotion
![LISA - NEW WOMAN feat. Rosalía (Official Music Video) reaction [NEW LEVEL!]](http://i.ytimg.com/vi/BcppQEBJzEA/mqdefault.jpg)
If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. th-cam.com/channels/0a-qcXVlh4Teya-EiEz-GA.htmljoin
I bought your book "get more fans" and finally feel like doing music full time finally feels more like a thing I can actually work towards and less like trying to win the lottery! Thanks for the great advice!
Good to know! So it is worth the money. I was thinking about buying it too.
@@hacccccc978 Yes, it is. And also, it's thicc
@@robertsteinberger Allright thanks👍
You done yourself a huge favor if youre just starting out.
Hey Rob, what do you think, is it very relevant to underground artists as well?
Music as a drug is totally an apt metaphor. Too many music marketers get caught up on the Facebook ad logistics, etc., and we lose track of the important foundational elements. Please make more videos like this! Even as a video essay and not marketing, this is universally interesting.
Appreciate that
+1 - Caroline Polachek in the background
My Queen
the fact that you offer all of this knowledge FOR FREE is a godsend, ur the coolest thank u so much
This may be your most important video. Although, honestly, there is so much value in each and every video I’ve watched of yours. Working my way through as many videos of yours as I can in my downtime so that when my music is ready, I deal with in in an informed, intelligent manner. Thank you for this valuable education.
I agree
This video deserves to trend on Netflix!
Lol
That’s funny, I actually went down the rabbit hole by trying to nail down the need for music. Or by trying to answer the question “what are consumers trying to accomplish through the use of my artists music?” I came across an academic journal that listed 3 main functions of music being 1. Self-awareness 2. Regulation of arousal and mood and 3. Social connectedness. I was kind of lost trying to figure out my artists perspective market segments but this has kind of made things a bit clearer. Just an interesting thought.
You're right on target with this Jesse. We see emotionally based calls to action for all kinds of products, and music is one of the most emotionally driven products there is. I like the way you put it... Back engineer your call to action based on the emotional response you get from the song. Good stuff! 👍
Hell yeah
Dropping gems as always, Jesse! I can't wait to get back into releasing music and using your ways of building a loyal fanbase. Thanks dawg!
Hell yeah
What u said about how some old music I loved doesn’t hit quite the same way, very insightful. So true
I live it daily
this is gems right here, thanks Jesse! music is mainly emotions expressed through sound, and me telling my audience what kind of mood altering music i release will definitely help me get people to connect and listen to me more
This is my third video I’ve watched of yours and im now hooked! You’re a genius
That means a lot.
all of your videos are gold, i want every artist to see theese
Am so happy to hear this and relief
Thanks so much!
Geez...talk about information that can be used immediately! I'm on my way to visit the referenced playlists. New subscriber just to thank you for this amazing perspective. And I'll take the notifications, too.
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GREAT VIDEO 🙌🏾🙌🏾🙌🏾
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I been watching your videos for awhile now and personally imo, this is your greatest video, the points you discuss are very interesting and inspiring, just wanted to say thank you for the effort you put into these videos 💯
Really appreciate that, super kind
Really appreciate this insight man! It's hard to remember to put yourself in the shoes of the fan/listener when putting out content. This is a great reminder. Also, Caroline hanging out in the background
Hell yeah
As an emotional Artist Struggling inside AND out this resignated tremendously.... and it was free😳❤ coming for that book next!
Hell yeah
Good stuff Jesse thanks! One copywriter idea IS to take your bits of your song lyrics and connect then with emotions. From s single Song you can easily Make loads of texts for your tiktoks etc which drive that emotional sauce
That’s right!
Did I hear somebody call me?
On 🔥🔥🔥 as usual. Another JC booster. That was mood altering!
Lol love that
Great vid Jesse! Took away a lot here, thank you!
Appreciate that!
Holy shit. This is gold. But shinier.
Lol
Awesome, thank you my teacher and internet good friend. 😁😁 "...this is why you grow out of some records as you emotionally mature." Yes, all my life I listened to the lyrics. I thought some of those songs were some sacred sh*t, but I was only half right. 😁😁
Jesse, thank you - great video!
very good very good very good. thanks man
Thanks so mich
Just finished the playlist, lots of work to be done for me....
Super stoked for real!!
Thanks Jesse!!
If I could subscribe again...I absolutely would. You're dead on it as Prince might say...MUSIC IS A DRUG and ARTISTS ARE DEALERS OF EMOTION. This is wisdom that's right in front of us but we so often don't think of it that way. Thank you Jesse for the best book on the music biz and for nonstop great videos on your channel. The idea of an Emotional Call To Action is awesome and super useful...
Appreciate it
Interesting way to look at it. I'm going to be analysing all my favourite songs now.
My latest single is about struggling to survive as an ND, in a world that's not made for people like me. I used writing and performing the song to turn the pain, confusion, and isolation into a cathartic release. Is that what I want the listener to feel? Or that if they make it through the current struggle, they can make it through anything?
That's something I'm going to have a think about...
Interesting thought!
SO well said Jesse.
6:50 i wouldn’t say the Odyssey was a weak pitch because I love that book and that’s the one that caught my attention the most lmao
Nice, right to the point, intelligent strategy
Thanks so much!
Cue Huey Lewis and the newzzzzzz.... I WANT A NEW DRUG!!!!
Lol I almost out that in here
You're the best man, thanks for the video.
Very interesting and useful information
Just watched this whole playlist! Fire videos! Keep it up and thank you!
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This makes a lot of sense. It's almost social engineering.
E-CTAs acquired 😎
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I think this is your best advice yet... after all, the feeling is everything right? All your content is amazingly informative though... You've made the path ahead of me so much more clear.
I can't thank you enough... but I guess buying your book is a start ;)
Really appreciate that
Thank you for giving us some free game Jesse. I am begging you please drop the video on how to approach people on forums etc. and work in your music into the conversations please we need it!
Still waddling away on it but when it drops I promise it won’t be a Chinese Democracy
That Tom Cruise handshake was TIGHT!!!
Lol look at the comment in this thread that didn’t think so
Love the info of this videoo.
😎
This video deserves 3 fire emojis in the comments 🔥🔥🔥
Lol
This video taught me something new again thanks Mr Cannon
Love that
Great content!
Really god advice man. Thanks
Appreciate that
That's such a great perspective! Thanks!
Facts.
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Best video yet yo!!!
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Holy fuck what a brilliant and insightful point!
Appreciate that
Holy shit. Great video!!!
Hell yeah 😎
@@Musformation how does one get to work with you?
Email musformation at gmail dot com and the office will tell you what we do
@@Musformation thanks so much.
Jesse - Would you ever want to make a video talking about the pump and dump of listenership that can happen from being put on editorials? I've seen it with several of the musicians I know; get playlisted, have big bump in listenership, then a big crash once you are taken off. By contrast, the song that wasn't playlisted has had the most longevity in streaming rates
Hahahahaha! thanks Jesse, for the laughs and insight.
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This was is good! Thank you!
ur cool thank you for ur work
😎
if you tried to sell me a drug I never heard of it's gonna be a very hard sell. if I'm hooked on that drug it'll be a very easy sell. and on the other end of the spectrum if I'm over that drug and bored with it it will again be a hard sell.
Very good point bro.
Amazing, thank you!!!!
Ah - brilliant
🤓
Totally I feel like if people would just listen they would see the skill. so frustrating
Very interesting perspective!
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Yeah but how do you communicate the mood change to your audience that your songs could bring?
this is some genius ass shit man, what did you take like music psychology classes?
Read 200 books writing and researching the two books I wrote about music
@@Musformation that’s why you’re the best man
I got to give a like before it hit 69 this time. Much 💙 Jesse
Hey Jesse.. Is there a way to see where a song has been playlisted in the past? a couple of years ago my 1st release got on some decent Spotify playlists, I can't remember which ones, how can I check ? Thanks man, great content as usual, appreciate your vids
Yeah on desktop under the appears on section you’ll see the last 3 playlists they were on
Man do you setup the background intentionally? Like gulfoss on the top screen and the Pong album, it's like the perfect combo of indie music nerd with audio engineering nerd... In a good way! Cheers!
Just where I left off!
How would you invest $100 into marketing a single?
what to do tho when your songs arent able to be categorized in a specific mood? i've had this issue many times - not only that I myself couldn't pin it down, but even other people such as my videographer who had been thinking about it in order find out in which direction to go with the music video. It's not like those songs don't resonate tho, the feeling is just not really describable
I’ve never heard music that doesn’t have a mood so now I’m curious
Music not having a mood doesn’t sound like music lol
@@Musformation I mean I guess you're right and there is no music without a mood it's probably just hard to put into words that don't sound stupid like "otherworldly" - not sure if marketing a song as such would come off kinda weird
@@chiefblanko haha yea fair enough I wouldn't really say it doesn't have a mood it's just not fully definable in the typical kind of moods, at least we couldn't come up with anything specific when talking about it planning for my music video xD
@@BloodyWolfey lol true, can I hear the track and give my opinion on the mood?
Remember, None of This Means Nothing If Your Music Isn’t Good.
About to post a TikTok based on this psychology to my 850K followers. Be back tomorrow to let you know if it goes viral. Appreciate ya. 👁
He's out of line, but he's right.
After watching hours of your videos, I've not seen a single video teaching artists how to make money. The word 'money' never appeared in a video title, and it's not in your channel's 'About' section. 'Marketing', 'promotion', 'fans', 'Spotify' - but never 'monetize' or 'money'.
How does an artist make tangible currency?
All of that comes after ten thousand fans. This channel intentionally skips that as i discuss it thoroughly in my book.
@@Musformation your book was delivered to me a few days ago and it is indeed a mighty tome! I've started into it. Would be awesome if you did a linear video study guide on it, but I'm guessing you had enough faith in our intelligence to imagine that we'd be just fine on our own.
Thank you for all you do.
!!!
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tybj
fancy way to say if your music sucks and you're emotionally vacant, people won't like it.
That’s the underlying message of music marketing today
Bruh. So I'm basically the worst drug dealer ever. Nice.
Literally 5 minutes before the info.
Complain to TH-cam that if we want the algorithm to pick up the video we have to make them way longer than they should be
Yea, I gotta buy something from you after this lol, this just gave me the missing piece 🧩
🤑