I've met and bonded with so many talented musicians at open mics and jam sessions in addition to formal shows I've played. It's a great way to build community, share songs and have fun
Big time dude! I met 2 of my current house mates from going to open mics when I first moved to the city. They in turn helped me shoot my first professional music video for FREE within a month of moving. Hard to overstate how awesome the return can be on buying beers for random people you like at an open mic.
Hey I loved this comment, understanding that community really is everything is something I've been thinking of a lot lately. I’m doing some research on how musicians might be able to understand and execute on this even easier. I’d love to buy you some lunch over a phone call to talk more about this!
Man, I cannot tell you how much I've struggled with music marketing. I went from the whole bots phase, to marketing "courses", to paying for playlisting, to paying facebook and instagram ads, all to figure out over $1,000 - $10,000s spent it doesn't work. Man. I wish I found your channel so much earlier.
Being 100% honest, just about the only thing I've done correctly has been community. I've plugged into about three different communities that account for the entirety of my fanbase. Every release I have hundreds of people aware of the release and excited to hear it. I need to improve on just about every other aspect, but for someone who sucks at creating social media content, plugging into communities is sooo important. Great stuff Jesse!
Hey I loved this comment, understanding that community really is everything is something I've been thinking of a lot lately. I’m doing some research on how musicians might be able to understand and execute on this even easier. I’d love to buy you some lunch over a phone call to talk more about this!
I really appreciate that you're bringing up etiquette. It's so annoying when I'm in a post-rock/ambient Discord and someone drops a horrifically-mixed rap about 'tha bitchez' and expects everyone to, I dunno, just send them money I guess? But even beyond the obviously-terrible examples, it's good to admit to oneself that, yes, there is a self-serving element to these friendships/interactions, but that as long as you give as good as you get, everybody wins.
Totally. A friend of mine hates branding and marketing etc, but I think I’m getting through to him that all of it is just a tool. If you’re using it for good and providing people value and they then want to support you because of it, everyone wins. As long as you’re not setting out to use people and not give back, I think it’s a net positive.
Can feel the genuineness in this video. Especially when you said if you try reaching out that doesn’t make you a failure it makes you someone doing the right thing. ‘Your failure is part of your bricks that build your path to success’
Yeah to your commentary about interacting in the "real world"!!! Yhew, my whole life in the business world was direct interaction, and I was good at it! So after hours of getting educated on the online nerd method of networking, having you spotlight direct interaction is a breath of fresh air. I mean, how the heck do you really build a "lifelong relationship" if you've never actually met that person?! Also, your comments about being genuine, helpful, and really caring about other people applies equally in virtual and real worlds. 100% the key to all things in marketing and life brother! Thanks for the words of wisdom.
People always forget the value of human Interaction,. but some people say its the best wat to turn followers into fans,. They gotta get to know you anyways, start sooner than later. Again great advise man,. but on top of that your inspiring. Without the help and advice of certain people, some of us feel lost, not knowing where the next step is. Epically in Hip Hop, people don't really wanna share their secret sauce on how they get fans. So were grateful that these videos are out there. like I said not just for information, but inspiration as well. Thanks man
I always enjoy your words of wisdom Jesse. In Norfolk, England, we speak super slow and I have a job keeping up with you but your content is always no bullshit chaff and all wheat. Keep the videos coming. You're like a Yoda for the indies!!
The thing I like most about your videos is that you are speaking reality! Even after the social media boom, music marketing principles are still the same as they were 40 years ago: the people!! Like the old saying goes, "It's not only about what you know but who you know and the relationships you've built." Instant subscriber Jesse! Thank you! 😉
For those of you watching this for the 1st time or even maybe you've seen these 1st 2 videos, the information is so valuable. I love the Disciplinarian in Jesse. In your face!! And quite frankly if you don't go step-by-step and just follow his simple instructions and do the work, You're going to continue to fail to make the same mistakes you've always made. Just like I have!! I find myself filling out my spread sheet, As I am only in my early stages of building community, And going back to these 1st 2 videos and watching them again and again. I know Jesse talks fast, So simply stop every 5 or 10 seconds and rewind it. I have taken written down notes as I go. Create files and to do lists for yourself. I'm excited to be aboard, And once again I thank this community and especially Jesse. This is my kind of school!!
Yeahhhhhhhhh I should've shut up and kept watching your videos before I left that comment. This is the video I was looking for! Thanks for t the knowledge
Really glad I came across this channel. It’s made me realize I don’t do hardly any of these things consistently and I have a lot of work to do! Time to get to it 🏃🏽♂️
Dude, I love this channel ... I'm getting started with my musical project (I'm a Filmmaker but now I got to study music) and once I release it I'll definitely reach out to you and see how can we work together, I'd love to.
Community building is exactly the advice I’ve been looking for. I’ll have to disagree with your views of Facebook ads. They’ve been the most effective thing I’ve done so far. It’s a PITA to figure out, but it *does* work. It got me about 80% of my followers, and a few of them ended up being true fans. That said, the community building approach is clearly superior.
The Facebook bit hahaha so funny! But also, props on the Discord recommendations. I think I'll try doing communities in things that interest me as well.
This is something I've been semi-doing (more in the "karma investing" way) but keeping actual track of artists and contacts, and truly mapping out my niche, is something that now seems so obvious. Thanks for a new years resolution challenge :)
Hey I loved this comment, understanding that community and niche really is everything is something I've been thinking of a lot lately. I’m doing some research on how musicians might be able to understand and execute on this even easier. I’d love to buy you some lunch over a phone call to talk more about this!
Can you do a video where you screen record yourself finding some of these communities? Like a video where you actually go and find a few examples of these online communities and interact with them etc. etc.. Also maybe follow this same format for some of the other topics you cover like social media posts. Maybe do a step-by-step video of you making a fictitious TikTok post or Reels Post etc etc.. Sometimes watching someone do it works better than listening to them talk about doing it. Especially for those who are visual learners. 🙏
I'm on winter break and am devouring this stuff! There was some netflix doc about Alice in Chains' manager. Apparently he was all about spectacle. What do you think about that for smaller artists? You have to split your effort somewhere. It feels like that method v your method is gamble for something big vs regular work that pays off. It also seems like compared to the 70s, you have to do way crazier stuff now to get noticed, to the point where it's kind of destructive.
Spectacle is a huge thing I talk about in my videos on the 1975 and Billie eillish. But spectacle doesn’t always have to be destructive. Look at say Poppy or 100 Gecs that’s a lot of spectacle with no destruction just new ideas.
@@Musformation Word. Have you read contagious by Jonah Berger? It's about what creates viral content. I have yet to apply it, even though I've read it twice.
"Read the room" I'm ND and this is even harder for me online than it is in real life. 😅 Any tips for people like me who find personal communication difficult? Sadly I've not been able to find a "marketing for NDs" channel.
@@Musformation ND = neuro divergent, stuff like autism, adhd, dyslexia. A common trait is not being able to pick up and interpret physical and verbal social ques.
Hi Jesse! I just discovered your channel and your content is awesome. I watched this video twice. I know in other videos you talk about a release schedule and how one does that. But what about just posting your very first song? Here you discuss reaching out to people with a similar size fan base. Should i just be posting anything at this point (maybe on youtube) and sharing it?
Thank you for the content and the candidness it's much appreciated just wanna say I have started my music journey in May of 2021 after my father passed away from covid been playing guitar for 9 months and started recording in October 2021and now have close to 40 tracks that are being distributed on all major streaming platforms.. started mixing in December 2021 mastering January 2022 I started building guitars in July 2021 that I play on all my tracks.. 20hr days are for real everyday so I'm watching all your videos and working a game plan for the future Jo-Boo thanks you for your hard work and effort that goes into your informative content keep up the great work!!!!
Aw Jesse you are killing me, "stay of facebook unless your target audience is over 30..." I'm 42 does that mean I'm washed up!?!??!??! Also your spreadsheet hasn't arrived in my inbox yet and I think I accidently signed up for your mailing list 7 times hitting refresh. Please have one of your assistants fix this for me and send me a self flogging kit for me to suffer for my stupidity
I'm THEE WORST AT COMMUNITY DEVELOPMENT 🙃. Great information, your series is super useful and I share all your videos with my friends when they ask stuff about marketing. You save people so many headaches, thank you for not gatekeeping knowledge!!! 🙏
I think the hard part i have with the local community part, is finding one that we can all grow from. Currently I know a good chunk of Rock/metal musicians in the area, but we all seem to have no momentum (Then Covid killed what little was left). Me being introverted doesn't help either.
yo man you talk about these editorial playlists, but for someone with less than 10k fans as you say, why even bother organizing your strategy around something that A: you can't control, & B: has like a 0.5% chance of happening? idk just seems inefficient. love your channel btw, you're the shit my guy, super appreciate you🤘
Why put an hour of effort into something that can have life changing results? I think we waste our time for more in effectively regularly. As well the chances are way better than 0.5% of getting on a playlist and starting to build. Spotify claims 20% of songs submitted (since most don’t submit) get placed. Seems smart to me. But I talk plenty about what you can do that’s in your control but much of music is about the reception it has at large and none of us can control that.
Sir i enjoy every single Video and learn and learn and learn.... already bought your book and read about 20% of it... question sir can you make a Video how to grow with TH-cam shorts... that would for me very importand.... thank very much for your content
Thank you bro. I have to learn social media so bad. I feel like a artist, That went into the MATRIX, As soon as i stepped into the internet world lol your videos are helping me, Thanks again Boss!
I’m trying to put together a dj mix using both my own and other small edm artist’s music. I’m hoping this will help build some connections. Although at the end of the day, I think building a presence just takes awhile. Thanks for the advice btw! Your channel is very informative.
Hiya! New subscriber here and I'm loving your vids. Super informative, and maybe one of the two (or maybe one of the one) channels on the music biz that doesn't make me want to kill myself immediately. I have a very unrelated question though: what font are you using in your title frames? For example "How to interact with your community" on this vid at 0:25. Was looking for something similar for an album cover recently and I dig this.
Thanks and trust me I fully understand since I set out to create a music channel that doesn’t make me what to kill myself. The font is a collection called ZING Rust
Speading the hurt on us old fudes lol! So I'm 60 and have a my life's catalogbto release. My target matket is mostly 45 and older. Im guessing FN is a good place for me even though it would suck for the youngins. I have a budget to spend and nearly none of the desire it would take to do the work you're laying out in the videos. Are you for hire? I am extremely adamant about staying indie. In my early years, yes before internet, I made several good runs in biz by letting the guys like do that eork snd i was the creative one. Let me know if you want to become the guy doing what you preach. If we can stike a worthy deal suitable to both our needs, rock on! Thanks for yhe videos. You're obviously the most knowledgeable guy on TH-cam for this subject.
Jesse thank you again, you really do practice what you preach and your insights about our humanity are I think as valuable as the nuts and bolts tactics you provide. I'm an old woman. I like my tea and downtime, to be away from screens; I'm entertaining social media after being away from it for 8 years to get my music to more listeners. Is that a lite version of your methods and madness of consistent sustained efforts? A scaled-down one? Also being a woman and old at that ;), I find your videos targeted to a bro-culture. Guys, dudes, you know....What at targeting women too? If you'd like some reasons why, ping me. Great stuff!
Well I’d like to think I’m targeting young people of all genders but I do find that the unfortunate problem with authenticity is it brings it all back to what you know and this CIS gendered 24 year old at heart feels that way. But to your question - yes honestly just posting as much as you can handle does more than doing nothing. So do what you can handle.
Thank you for providing such fantastic advice on how to grow a fan base and how to connect with like minded people! I currently have over 7k subscribers to my channel where I make music on low budget synths and provide tutorials on how I make my songs. I have a decent grasp of my community but I want to try to expand beyond my niche and release my music on DSPs! Should I continue to double down on my current community and fan base or reach out to adjacent groups? Thanks!
Hey I loved this comment, understanding that community really is everything is something I've been thinking of a lot lately. I’m doing some research on how musicians might be able to understand and execute on this even easier. I’d love to buy you some lunch over a phone call to talk more about this!
What I would suggest is, you promote your music into the related fashion, game or film industry. For me, I've been promoting my music in spiritual groups and places because story behind my music focuses on the spirituality. That way, you will be more recognizable. This is one of the best tips, I learnt from my friend.
Hey I loved this comment, understanding that community really is everything is something I've been thinking of a lot lately. I’m doing some research on how musicians might be able to understand and execute on this even easier. I’d love to buy you some lunch over a phone call to talk more about this!
I'm older with responsibilities now and I haven't played a show in a few years. However I still write and record at home with my friend. I want to get listens and fans it was interesting to hear an anti-facebook ads perspective. What are some other ways to get fans/listens outside of Facebook marketing or digital/irl community-building?
@@Musformation interesting, so would you say in my case that ads might be a potentially useful mechanism IF done in a way that is authentic (as an ad can be)?
I guess I'm old. I had no idea there was such a thing as hyper pop. I make music that has a 90s hard rock vibe, which is seeeing a bit of comeback recently, so I am looking to release a library of recordings my budy and I did over the years, but never promoted or released. We are competent song writers and I am actually a good recording engineer, so I don't know why we left all those awesome songs (over 200) just sitting there. Part of it was just me focusing on other bands I was in over the years. This video was helpful. I'm no longer young enough to have dreams of super stardom, because ageism is a thing in this buisness. But now I know I don't need it. I just want to share the creativity with cool people. Also, we decided to create a fictional band, kind of like the gurillas but wierder. That's how I'm looking to release the music here soon. That seemed like a fun and easygoing way to release it not worry about looking like that sad old guy wanting to be a rockstar. lol This was a lot of great information. Thank you for sharing and being genuine about it.
Jesse, is collaborating with other artists a MUST to blow up? I feel like time is constantly slipping between my fingers between trying to put together a marketing plan and finishing songs and connecting with my community-- it's a challenge to factor in collabs as well. Are they a must? If so, how often should we collab? Once a month or so?
Hey Jesse, do you have any ideas for reconnecting to an audience after 1-2 years of lower activity? Let's say the audience was about 150-200K Spotify listeners a month at its peak. I'm wondering if there's any creative ways to retarget this audience if their info wasn't captured via mailing list or something like that.
Well a lot of them will get you in their playlists. But while I hate adds this is where they work best is Retard sting people who used to be interested
Hi Jesse, thanks so much for all the valuable and free info. I know you are not a fan of facebook or facebook ads, but what about for parody artists? Say I'm writing country songs about spiderman and other superheroes and i want to run an ad campaign targeting fans of marvel/spiderman and a country artist that sounds like me. Wouldn't that be a good strategy?
Hey Jesse another great video. Sorry you mentioned this before but then you said something else that I may have confused - is me trying to get pre-saves on my song helpful stuff all still or not required? Not sure if you changed your stance
@@Musformation Jesse, ’ve just realised how horrible it is to pre save a song… Even if your Spotify is logged in on the app you have to log in and it just seems like not a really easy step for the user. I couldn’t even be bothered to do it myself as no one likes having to type in their email and password and click a few links understandably. I’m worried about pushing my fans to do shit they don’t want. My question: will I significantly harm my chances of getting on an editorial playlist if I don’t get any pre saves? I have a few thousands genuine spotify followers if that counts for anything and a 3:1 stream to listener rate.
Hi jesse, I'm gaining audience on IG & freelancing to make more Money to build leverage.......... Should I build as much Leverage as I can, or just give away %'s to the label *"initially"*, so they put their resources & push me seriously........ I mean, I've seen people with big money getting a record deal 🤔🤔( maybebvb big 3 labels control spotify & apple music ?) Thanks man...🙌🏻🙌🏻😃❤🥂
its called collabing I should be on your podcast. I have millions of fans. Im big on all platforms. Those fans although fans of my TH-cam became super music fans the bottom line supporters are supporters.
You think it’s necessary to do every single marketing and outreach strategy you mention in your vids? Or do you think going hard on a few that work well is enough?
Any chance you can drop those insta accounts that recommend Hyperpop? I was listening to the Spotify playlist yestarday and it was pretty hot or miss IMO
I've watched this video 5 times already since this all sounded so new to me and I've been applying a lot of your tips and I'm finally understanding how important this is. I can't wait to see where it goes. I have a question btw, a lot of indie playlist curators ask for money to be placed. How legit are these playlisters and should indie artists play that game ? At least 70% of the people I contact ask me to pay 40 to 60 dollars to be on their playlist and I just don't know if I should do it. I don't think I've heard you talk about this but please direct me to a video if you've already mentioned this issue
If they ask for money to be a playlist it’s a scam. If they ask for money to be considered through a safe harbor like submit hub or playlist Push it’s legit.
I wonder.. As I´m looking at artists similar to me and my size, what if let´s say they are all artists that were using ads, and they gave up because their growth stagnated, and I keep tagging and playlisting these artists, do I teach the algorithm to target their audiences? Which, were not good quality audiences? And then, does that negatively affect me?
ahaha funny you should say this was on kenny beats stream advertising my music music tbf didn’t go down too well for a laugh i out on my insta jokingly saying he shouted me out don’t think he understands british humour non the less great advice to reach a wider audience
Getting up to date with your videos as of now, thanks for all the useful info . Since you like hyperpop, you should check out the music video , “HATE ME NOW “ by Ay Nunez on my channel 🤘🏽. Hope this year is full of health and success for you and everyone reading this !
Man I really love your videos and I've been binge watching them everyday recently. I think your really underrated in your niche but damn the random political references are so annoying and off-putting. I just wanna learn more about music marketing not feel like I'm on twitter. I get that you feel strongly about these topics and you're putting a lot of your personality in these videos which is great but is it really necassary to force those in? This is like the 6th time I've heard something in 10 videos. It's your channel of course I'm just saying. Appreciate tf out this channel a lot either way! Thanks!
I have to say I don’t think I actually drop my political views in this. I guarantee if you guessed which political party I vote in you’d be wrong. But yeah my day job is in politics and it’s the only thing I’m interested in. But I also can hear that people come here to not hear about that stuff and I should probably be more conscious of that since I try to avoid politics on the weekend.
I've been watching a lot of Jesse's videos the last day or so. To be honest I don't hear any anything political that's off-topic. That he talks in political terms is part and parcel of having a deep understanding of business relationships which are all about the politics of human relationships in organizations and communities, i.e., understanding a context, the power structures, the subtexts, etc.
anti vaxxxer, hahaha ohh dear here we go again with the copy paste npc catch phrase, ahh well you're so smart with this stuff, had be lacking in other areas. Can't have it all mate. 😂
Lol, this guy. Brings up antivxxers as a "joke" and then removes all the comments asking why he did that. Ironic how someone who spouts being genuine can't handle free speech on his own channel from people who watch his videos. Wow.
Ugh there’s plenty of those comments below but it’s just like an anti Vaxxxer to get offended about a joke then play victim about something that doesn’t exist. I haven’t removed a single one of those comments cause just like this one I can show how stupid they are. 😎 Wow
Hey, Jesse, thanks for your videos, they have been a great help and source of motivation. I want to ask you, is having a Twitter account absolutely necessary? What benefits and strategies can you share? I am not really keen on social media, but I've started using Instagram and Facebook to share my music, and am already seeing positive results. I'm kind of reluctant to create a new Twitter account as I already had one that I created in 2008 and maintained until about 2018; I regularly used this as a sort of writing doodle page, sharing my work as a writer, and had a considerable following. But in 2019, I deactivated it and didn't know it would be permanently deleted if I didn't log back in within a month, so that's gone. I'm fine with it really, but that account kind of matched the vibe and persona that I want to keep around my music and channel, so I'm just thinking that it would be a hassle to start from scratch again, especially since I don't get a lot of time off from my regular life and work, and any time I get, I use to record music. Can you share in a video, or maybe if you already have one on the topic of how to use Twitter to establish a fan base, redirect me to it? Incidentally, should I make a Facebook page, too, or are those passé? I'm ignorant of these things now as, like I said, I haven't been in social media in a long time. But sharing my videos on my old Facebook account has already helped too and I'm willing to explore more of the potential of social media marketing, I just need to be precise about it as I simply don't have the time to devote to resarch and trial-and-error. Thanks in advance and have a great day. M.J.
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I've met and bonded with so many talented musicians at open mics and jam sessions in addition to formal shows I've played. It's a great way to build community, share songs and have fun
Hell yeah
Big time dude! I met 2 of my current house mates from going to open mics when I first moved to the city. They in turn helped me shoot my first professional music video for FREE within a month of moving. Hard to overstate how awesome the return can be on buying beers for random people you like at an open mic.
Big facts
Hey I loved this comment, understanding that community really is everything is something I've been thinking of a lot lately. I’m doing some research on how musicians might be able to understand and execute on this even easier. I’d love to buy you some lunch over a phone call to talk more about this!
Man, I cannot tell you how much I've struggled with music marketing. I went from the whole bots phase, to marketing "courses", to paying for playlisting, to paying facebook and instagram ads, all to figure out over $1,000 - $10,000s spent it doesn't work. Man. I wish I found your channel so much earlier.
Being 100% honest, just about the only thing I've done correctly has been community. I've plugged into about three different communities that account for the entirety of my fanbase. Every release I have hundreds of people aware of the release and excited to hear it. I need to improve on just about every other aspect, but for someone who sucks at creating social media content, plugging into communities is sooo important. Great stuff Jesse!
Really good comment
Hey I loved this comment, understanding that community really is everything is something I've been thinking of a lot lately. I’m doing some research on how musicians might be able to understand and execute on this even easier. I’d love to buy you some lunch over a phone call to talk more about this!
I really appreciate that you're bringing up etiquette. It's so annoying when I'm in a post-rock/ambient Discord and someone drops a horrifically-mixed rap about 'tha bitchez' and expects everyone to, I dunno, just send them money I guess? But even beyond the obviously-terrible examples, it's good to admit to oneself that, yes, there is a self-serving element to these friendships/interactions, but that as long as you give as good as you get, everybody wins.
Tha bitxhez is my jam. No but really good point
Totally. A friend of mine hates branding and marketing etc, but I think I’m getting through to him that all of it is just a tool. If you’re using it for good and providing people value and they then want to support you because of it, everyone wins. As long as you’re not setting out to use people and not give back, I think it’s a net positive.
Can feel the genuineness in this video. Especially when you said if you try reaching out that doesn’t make you a failure it makes you someone doing the right thing. ‘Your failure is part of your bricks that build your path to success’
i can feel the genuineness
Really appreciate that
I am in awe...this is THE dude(dare I say the only adequate) when it comes to stuff like marketing and communal work. Keep it up man!
Appreciate that very much
Yeah to your commentary about interacting in the "real world"!!! Yhew, my whole life in the business world was direct interaction, and I was good at it! So after hours of getting educated on the online nerd method of networking, having you spotlight direct interaction is a breath of fresh air. I mean, how the heck do you really build a "lifelong relationship" if you've never actually met that person?! Also, your comments about being genuine, helpful, and really caring about other people applies equally in virtual and real worlds. 100% the key to all things in marketing and life brother! Thanks for the words of wisdom.
Really appreciate that
All mighty algorithm, note my comment and bless this man with more views.
Lol love that
People always forget the value of human Interaction,. but some people say its the best wat to turn followers into fans,. They gotta get to know you anyways, start sooner than later.
Again great advise man,. but on top of that your inspiring. Without the help and advice of certain people, some of us feel lost, not knowing where the next step is. Epically in Hip Hop, people don't really wanna share their secret sauce on how they get fans. So were grateful that these videos are out there.
like I said not just for information, but inspiration as well. Thanks man
Really appreciate that
these videos are great ive just watched like 4 in a row
Hell yeah
I always enjoy your words of wisdom Jesse. In Norfolk, England, we speak super slow and I have a job keeping up with you but your content is always no bullshit chaff and all wheat.
Keep the videos coming. You're like a Yoda for the indies!!
Lol appreciate that and TH-cam has a speed button you can slow me down if you need to!
The thing I like most about your videos is that you are speaking reality! Even after the social media boom, music marketing principles are still the same as they were 40 years ago: the people!! Like the old saying goes, "It's not only about what you know but who you know and the relationships you've built." Instant subscriber Jesse! Thank you! 😉
Love this commrnt
Yo, this is the best music marketing channel on TH-cam. PERIOD. I’ve been binge listening while at work 😂
Appreciate that
For those of you watching this for the 1st time or even maybe you've seen these 1st 2 videos, the information is so valuable. I love the Disciplinarian in Jesse. In your face!! And quite frankly if you don't go step-by-step and just follow his simple instructions and do the work, You're going to continue to fail to make the same mistakes you've always made. Just like I have!! I find myself filling out my spread sheet, As I am only in my early stages of building community, And going back to these 1st 2 videos and watching them again and again. I know Jesse talks fast, So simply stop every 5 or 10 seconds and rewind it. I have taken written down notes as I go. Create files and to do lists for yourself. I'm excited to be aboard, And once again I thank this community and especially Jesse. This is my kind of school!!
I'm sitting here like y2Jericho all pumped up on coffee " YOU JUST MADE MY LIST!!!!!" with every suggestion. thanks again Jesse.
Hell yeah
"Some places are just not appropriate for our whole selves" SAVAGE 😂😂
thank you for telling it how it is. always. we need ppl like you.
Really appreciate that
had to rewatch this, thanks Jesse for the gems 💎📝🙏🏽
Great video Jesse. Being social on social media really does go a long way. And being a generally good person.
That’s right!
The irony
Yeahhhhhhhhh I should've shut up and kept watching your videos before I left that comment. This is the video I was looking for! Thanks for t
the knowledge
I love how u give practical advice and not trying to scam people like a lot of music marketing channels
Really glad I came across this channel. It’s made me realize I don’t do hardly any of these things consistently and I have a lot of work to do! Time to get to it 🏃🏽♂️
This video was extremely helpful! And, we like discovering new bands : )
🕺🏼
Dude, I love this channel ... I'm getting started with my musical project (I'm a Filmmaker but now I got to study music) and once I release it I'll definitely reach out to you and see how can we work together, I'd love to.
Really appreciate that and look forward to it
Great!
I'm still waiting for a video about how to reach an American/Global audience being a foreign artist.
I’m chewing on it
@@Musformation awesome! can't wait!
Community building is exactly the advice I’ve been looking for.
I’ll have to disagree with your views of Facebook ads. They’ve been the most effective thing I’ve done so far. It’s a PITA to figure out, but it *does* work. It got me about 80% of my followers, and a few of them ended up being true fans.
That said, the community building approach is clearly superior.
Glad you’re in on community I hope you watch my videos on Facebook ads and learn to lean away from them
The Facebook bit hahaha so funny! But also, props on the Discord recommendations. I think I'll try doing communities in things that interest me as well.
This is something I've been semi-doing (more in the "karma investing" way) but keeping actual track of artists and contacts, and truly mapping out my niche, is something that now seems so obvious. Thanks for a new years resolution challenge :)
Hell yeah
Hey I loved this comment, understanding that community and niche really is everything is something I've been thinking of a lot lately. I’m doing some research on how musicians might be able to understand and execute on this even easier. I’d love to buy you some lunch over a phone call to talk more about this!
Can you do a video where you screen record yourself finding some of these communities? Like a video where you actually go and find a few examples of these online communities and interact with them etc. etc.. Also maybe follow this same format for some of the other topics you cover like social media posts. Maybe do a step-by-step video of you making a fictitious TikTok post or Reels Post etc etc.. Sometimes watching someone do it works better than listening to them talk about doing it. Especially for those who are visual learners. 🙏
Jesse our music taste is so similar you have no idea, still clean was one of my top songs in 2021 and 2020 lmao
I never stop listening to that record
i watch your videos everyday even if i’ve already seen them. need it to sink in again
Really appreciate that
I'm on winter break and am devouring this stuff! There was some netflix doc about Alice in Chains' manager. Apparently he was all about spectacle. What do you think about that for smaller artists? You have to split your effort somewhere. It feels like that method v your method is gamble for something big vs regular work that pays off. It also seems like compared to the 70s, you have to do way crazier stuff now to get noticed, to the point where it's kind of destructive.
Spectacle is a huge thing I talk about in my videos on the 1975 and Billie eillish. But spectacle doesn’t always have to be destructive. Look at say Poppy or 100 Gecs that’s a lot of spectacle with no destruction just new ideas.
@@Musformation Word. Have you read contagious by Jonah Berger? It's about what creates viral content. I have yet to apply it, even though I've read it twice.
Great information as always.
Appreciate that
Oh man, such good info, wish i where friendlier
🤦♂️
Your channel is SO informative. Many thanks!!
Golden Information . 😃
Jesse, I’ve been binging these videos and they’ve been super helpful for me as I set out to build a fanbase. Keep going!
"Read the room" I'm ND and this is even harder for me online than it is in real life. 😅 Any tips for people like me who find personal communication difficult? Sadly I've not been able to find a "marketing for NDs" channel.
What’s ND
@@Musformation ND = neuro divergent, stuff like autism, adhd, dyslexia. A common trait is not being able to pick up and interpret physical and verbal social ques.
Hi Jesse! I just discovered your channel and your content is awesome. I watched this video twice. I know in other videos you talk about a release schedule and how one does that. But what about just posting your very first song? Here you discuss reaching out to people with a similar size fan base. Should i just be posting anything at this point (maybe on youtube) and sharing it?
You got the talk
Intro was so cool btww!
Appreciate that trying some new things
Thank you for the content and the candidness it's much appreciated just wanna say I have started my music journey in May of 2021 after my father passed away from covid been playing guitar for 9 months and started recording in October 2021and now have close to 40 tracks that are being distributed on all major streaming platforms.. started mixing in December 2021 mastering January 2022 I started building guitars in July 2021 that I play on all my tracks.. 20hr days are for real everyday so I'm watching all your videos and working a game plan for the future Jo-Boo thanks you for your hard work and effort that goes into your informative content keep up the great work!!!!
Much appreciated, thank you.
Aw Jesse you are killing me, "stay of facebook unless your target audience is over 30..." I'm 42 does that mean I'm washed up!?!??!??! Also your spreadsheet hasn't arrived in my inbox yet and I think I accidently signed up for your mailing list 7 times hitting refresh. Please have one of your assistants fix this for me and send me a self flogging kit for me to suffer for my stupidity
www.dropbox.com/s/c4sbdx9p4w7hws0/Your%20Community.xlsx?dl=0
I'm THEE WORST AT COMMUNITY DEVELOPMENT 🙃. Great information, your series is super useful and I share all your videos with my friends when they ask stuff about marketing. You save people so many headaches, thank you for not gatekeeping knowledge!!! 🙏
Really appreciate that’s
I think the hard part i have with the local community part, is finding one that we can all grow from. Currently I know a good chunk of Rock/metal musicians in the area, but we all seem to have no momentum (Then Covid killed what little was left). Me being introverted doesn't help either.
This is a problem for a lot of people
yo man you talk about these editorial playlists, but for someone with less than 10k fans as you say, why even bother organizing your strategy around something that A: you can't control, & B: has like a 0.5% chance of happening? idk just seems inefficient.
love your channel btw, you're the shit my guy, super appreciate you🤘
Why put an hour of effort into something that can have life changing results? I think we waste our time for more in effectively regularly. As well the chances are way better than 0.5% of getting on a playlist and starting to build. Spotify claims 20% of songs submitted (since most don’t submit) get placed. Seems smart to me. But I talk plenty about what you can do that’s in your control but much of music is about the reception it has at large and none of us can control that.
Sir i enjoy every single Video and learn and learn and learn.... already bought your book and read about 20% of it... question sir can you make a Video how to grow with TH-cam shorts... that would for me very importand.... thank very much for your content
Thank you bro. I have to learn social media so bad. I feel like a artist, That went into the MATRIX, As soon as i stepped into the internet world lol your videos are helping me, Thanks again Boss!
Like*
Hell yeah keep going deeper
I’m trying to put together a dj mix using both my own and other small edm artist’s music. I’m hoping this will help build some connections. Although at the end of the day, I think building a presence just takes awhile. Thanks for the advice btw! Your channel is very informative.
Hiya! New subscriber here and I'm loving your vids. Super informative, and maybe one of the two (or maybe one of the one) channels on the music biz that doesn't make me want to kill myself immediately.
I have a very unrelated question though: what font are you using in your title frames? For example "How to interact with your community" on this vid at 0:25. Was looking for something similar for an album cover recently and I dig this.
Thanks and trust me I fully understand since I set out to create a music channel that doesn’t make me what to kill myself. The font is a collection called ZING Rust
@@Musformation Thanks bud, I appreciate it!
Speading the hurt on us old fudes lol!
So I'm 60 and have a my life's catalogbto release. My target matket is mostly 45 and older. Im guessing FN is a good place for me even though it would suck for the youngins.
I have a budget to spend and nearly none of the desire it would take to do the work you're laying out in the videos. Are you for hire? I am extremely adamant about staying indie. In my early years, yes before internet, I made several good runs in biz by letting the guys like do that eork snd i was the creative one.
Let me know if you want to become the guy doing what you preach. If we can stike a worthy deal suitable to both our needs, rock on!
Thanks for yhe videos. You're obviously the most knowledgeable guy on TH-cam for this subject.
Need a hand? Go to Jesse’s website and hit us up on email.
Jesse thank you again, you really do practice what you preach and your insights about our humanity are I think as valuable as the nuts and bolts tactics you provide. I'm an old woman. I like my tea and downtime, to be away from screens; I'm entertaining social media after being away from it for 8 years to get my music to more listeners. Is that a lite version of your methods and madness of consistent sustained efforts?
A scaled-down one? Also being a woman and old at that ;), I find your videos targeted to a bro-culture. Guys, dudes, you know....What at targeting women too? If you'd like some reasons why, ping me. Great stuff!
Well I’d like to think I’m targeting young people of all genders but I do find that the unfortunate problem with authenticity is it brings it all back to what you know and this CIS gendered 24 year old at heart feels that way. But to your question - yes honestly just posting as much as you can handle does more than doing nothing. So do what you can handle.
Thank you for providing such fantastic advice on how to grow a fan base and how to connect with like minded people! I currently have over 7k subscribers to my channel where I make music on low budget synths and provide tutorials on how I make my songs.
I have a decent grasp of my community but I want to try to expand beyond my niche and release my music on DSPs! Should I continue to double down on my current community and fan base or reach out to adjacent groups? Thanks!
Both!!!!
Hey I loved this comment, understanding that community really is everything is something I've been thinking of a lot lately. I’m doing some research on how musicians might be able to understand and execute on this even easier. I’d love to buy you some lunch over a phone call to talk more about this!
What I would suggest is, you promote your music into the related fashion, game or film industry. For me, I've been promoting my music in spiritual groups and places because story behind my music focuses on the spirituality. That way, you will be more recognizable. This is one of the best tips, I learnt from my friend.
Yeah niches and their related culture is a great lead
Hey I loved this comment, understanding that community really is everything is something I've been thinking of a lot lately. I’m doing some research on how musicians might be able to understand and execute on this even easier. I’d love to buy you some lunch over a phone call to talk more about this!
So it's all about the favor bank, I do you a favor you do me a favor etc. I do like to think my MUSIC might play a part as well?
Yes I don’t need to say the obvious in every video - good music does a lot of the marketing work
I‘m a total fan of jesse cannon now
Thanks so much!
Great stuff Jesse. What are the two TH-cam hyperpop channels you briefly mentioned? Got some music like that in the pipeline
Overcast, masked gorilla and there’s one other in forgetting right now
@@Musformation big thanks
Facebook suck
Yep
perf, thanks jesse
🕺🏼
I'm older with responsibilities now and I haven't played a show in a few years. However I still write and record at home with my friend. I want to get listens and fans it was interesting to hear an anti-facebook ads perspective. What are some other ways to get fans/listens outside of Facebook marketing or digital/irl community-building?
I mean you just chopped off all my limbs and said run lol. There’s influencer marketing and paid PR but that’s it if your unknown.
@@Musformation interesting, so would you say in my case that ads might be a potentially useful mechanism IF done in a way that is authentic (as an ad can be)?
I guess I'm old. I had no idea there was such a thing as hyper pop. I make music that has a 90s hard rock vibe, which is seeeing a bit of comeback recently, so I am looking to release a library of recordings my budy and I did over the years, but never promoted or released. We are competent song writers and I am actually a good recording engineer, so I don't know why we left all those awesome songs (over 200) just sitting there. Part of it was just me focusing on other bands I was in over the years. This video was helpful. I'm no longer young enough to have dreams of super stardom, because ageism is a thing in this buisness. But now I know I don't need it. I just want to share the creativity with cool people. Also, we decided to create a fictional band, kind of like the gurillas but wierder. That's how I'm looking to release the music here soon. That seemed like a fun and easygoing way to release it not worry about looking like that sad old guy wanting to be a rockstar. lol This was a lot of great information. Thank you for sharing and being genuine about it.
thanks!
Hell yeah
Jesse, is collaborating with other artists a MUST to blow up? I feel like time is constantly slipping between my fingers between trying to put together a marketing plan and finishing songs and connecting with my community-- it's a challenge to factor in collabs as well. Are they a must? If so, how often should we collab? Once a month or so?
What type of music do you play?
I mean it’s possible to without but that’s a genre it helps a lot
@@Musformation I get you. thanks for the response
Great video! How much time daily or weekly would you recommend doing this?
Honestly at first I’d devote hours to initially gathering the data but eventually it only takes
Hey Jesse, do you have any ideas for reconnecting to an audience after 1-2 years of lower activity? Let's say the audience was about 150-200K Spotify listeners a month at its peak. I'm wondering if there's any creative ways to retarget this audience if their info wasn't captured via mailing list or something like that.
Well a lot of them will get you in their playlists. But while I hate adds this is where they work best is Retard sting people who used to be interested
Hi Jesse, thanks so much for all the valuable and free info. I know you are not a fan of facebook or facebook ads, but what about for parody artists? Say I'm writing country songs about spiderman and other superheroes and i want to run an ad campaign targeting fans of marvel/spiderman and a country artist that sounds like me. Wouldn't that be a good strategy?
I’ve said before when humor is involved Ads can be way more effective
Hey Jesse another great video. Sorry you mentioned this before but then you said something else that I may have confused - is me trying to get pre-saves on my song helpful stuff all still or not required? Not sure if you changed your stance
I have changed my stance next week I go into this on a video. Use pre saves as much as you can
@@Musformation Jesse, ’ve just realised how horrible it is to pre save a song… Even if your Spotify is logged in on the app you have to log in and it just seems like not a really easy step for the user. I couldn’t even be bothered to do it myself as no one likes having to type in their email and password and click a few links understandably. I’m worried about pushing my fans to do shit they don’t want.
My question: will I significantly harm my chances of getting on an editorial playlist if I don’t get any pre saves? I have a few thousands genuine spotify followers if that counts for anything and a 3:1 stream to listener rate.
Hi jesse, I'm gaining audience on IG & freelancing to make more Money to build leverage..........
Should I build as much Leverage as I can, or just give away %'s to the label *"initially"*, so they put their resources & push me seriously........
I mean, I've seen people with big money getting a record deal 🤔🤔( maybebvb big 3 labels control spotify & apple music ?)
Thanks man...🙌🏻🙌🏻😃❤🥂
I’m having trouble following what you mean here?
its called collabing I should be on your podcast. I have millions of fans. Im big on all platforms. Those fans although fans of my TH-cam became super music fans the bottom line supporters are supporters.
YOU should be MY fan; then I'll be your fan too.🎸🎸😎😎
You're way more of a content creator than an artist
🤔
@@Musformation is this that incel hypebeast guy?
@@chiefblanko 🤣🤣🤣
You think it’s necessary to do every single marketing and outreach strategy you mention in your vids? Or do you think going hard on a few that work well is enough?
great info...though.
🕺🏼
Any chance you can drop those insta accounts that recommend Hyperpop? I was listening to the Spotify playlist yestarday and it was pretty hot or miss IMO
Good stuff... unfortunately Like most things in life I learned this stuff the hard way...oh well live and learn
That’s how it goes
I've watched this video 5 times already since this all sounded so new to me and I've been applying a lot of your tips and I'm finally understanding how important this is. I can't wait to see where it goes. I have a question btw, a lot of indie playlist curators ask for money to be placed. How legit are these playlisters and should indie artists play that game ? At least 70% of the people I contact ask me to pay 40 to 60 dollars to be on their playlist and I just don't know if I should do it. I don't think I've heard you talk about this but please direct me to a video if you've already mentioned this issue
If they ask for money to be a playlist it’s a scam. If they ask for money to be considered through a safe harbor like submit hub or playlist Push it’s legit.
@@Musformation thank youuuu !
Jesse you should check out Umbrellahat if you like hyperpop
Bookmarked
I wonder.. As I´m looking at artists similar to me and my size, what if let´s say they are all artists that were using ads, and they gave up because their growth stagnated, and I keep tagging and playlisting these artists, do I teach the algorithm to target their audiences? Which, were not good quality audiences? And then, does that negatively affect me?
If you missed part 1 head here: th-cam.com/video/YAd_iyTmhgY/w-d-xo.html
What are those hyperpop channels?
Overcast masked gorilla and there’s another im forgetting
What about playing many different Genres or having Releases with different Type of Genres? Or the Music doesn't fit in any Niche 😆
All the more communities you can do this in
@@Musformation which means every Day at least 2 hours Social Media 🤯
ahaha funny you should say this was on kenny beats stream advertising my music music tbf didn’t go down too well for a laugh i out on my insta jokingly saying he shouted me out don’t think he understands british humour non the less great advice to reach a wider audience
That’s fun
What’s wrong with antivaxers?
Not getting into this. Take a joke
@@Musformation they are being discriminated against in very nasty ways. That aint funny.
That’s actually scary what’s happening...
Yeah not having this be a political forum go to Facebook if you wanna do that
Sigh...alright Jesse, I guess I can leave my house for a little bit
Lol rare for me these days
You're videos r good but the audio bro, you gotta upgrade ur mic
i would like to hear the song
about the girl who left the cult
First
🕺🏼
I heard you like i hyperpop. I made a hyperpop x hip hoo song i think you might like. Its pretty cool
Getting up to date with your videos as of now, thanks for all the useful info . Since you like hyperpop, you should check out the music video , “HATE ME NOW “ by Ay Nunez on my channel 🤘🏽.
Hope this year is full of health and success for you and everyone reading this !
😎 Thank you!
Man…his voice 🥴 makes me feel like I’m drowning 😬 sorry i hate to be “that guy”
🤷♂️
Man I really love your videos and I've been binge watching them everyday recently. I think your really underrated in your niche but damn the random political references are so annoying and off-putting. I just wanna learn more about music marketing not feel like I'm on twitter. I get that you feel strongly about these topics and you're putting a lot of your personality in these videos which is great but is it really necassary to force those in? This is like the 6th time I've heard something in 10 videos. It's your channel of course I'm just saying. Appreciate tf out this channel a lot either way! Thanks!
I have to say I don’t think I actually drop my political views in this. I guarantee if you guessed which political party I vote in you’d be wrong. But yeah my day job is in politics and it’s the only thing I’m interested in. But I also can hear that people come here to not hear about that stuff and I should probably be more conscious of that since I try to avoid politics on the weekend.
I've been watching a lot of Jesse's videos the last day or so. To be honest I don't hear any anything political that's off-topic. That he talks in political terms is part and parcel of having a deep understanding of business relationships which are all about the politics of human relationships in organizations and communities, i.e., understanding a context, the power structures, the subtexts, etc.
I’m down to join a discord if anybody has one currently ,l
Musformation discord in the description but hit that search function I showed on the screen
take the time to pronounce COMMUNITY
This is also a tutorial on how not to be an introvert.
My exostance
@@Musformation Haha! Same here...
anti vaxxxer, hahaha ohh dear here we go again with the copy paste npc catch phrase, ahh well you're so smart with this stuff, had be lacking in other areas. Can't have it all mate. 😂
Have fun with your brain worms
Lol, this guy. Brings up antivxxers as a "joke" and then removes all the comments asking why he did that. Ironic how someone who spouts being genuine can't handle free speech on his own channel from people who watch his videos.
Wow.
Ugh there’s plenty of those comments below but it’s just like an anti Vaxxxer to get offended about a joke then play victim about something that doesn’t exist. I haven’t removed a single one of those comments cause just like this one I can show how stupid they are. 😎
Wow
Hey, Jesse, thanks for your videos, they have been a great help and source of motivation. I want to ask you, is having a Twitter account absolutely necessary? What benefits and strategies can you share? I am not really keen on social media, but I've started using Instagram and Facebook to share my music, and am already seeing positive results.
I'm kind of reluctant to create a new Twitter account as I already had one that I created in 2008 and maintained until about 2018; I regularly used this as a sort of writing doodle page, sharing my work as a writer, and had a considerable following. But in 2019, I deactivated it and didn't know it would be permanently deleted if I didn't log back in within a month, so that's gone.
I'm fine with it really, but that account kind of matched the vibe and persona that I want to keep around my music and channel, so I'm just thinking that it would be a hassle to start from scratch again, especially since I don't get a lot of time off from my regular life and work, and any time I get, I use to record music.
Can you share in a video, or maybe if you already have one on the topic of how to use Twitter to establish a fan base, redirect me to it?
Incidentally, should I make a Facebook page, too, or are those passé? I'm ignorant of these things now as, like I said, I haven't been in social media in a long time. But sharing my videos on my old Facebook account has already helped too and I'm willing to explore more of the potential of social media marketing, I just need to be precise about it as I simply don't have the time to devote to resarch and trial-and-error.
Thanks in advance and have a great day.
M.J.