How Good Neighbours Got 100 MILLION SSTREAMS In 60 Days On Their First Song
ฝัง
- เผยแพร่เมื่อ 6 ก.ค. 2024
- Music Marketer Jesse Cannon addresses common complaints about outdated music marketing techniques by introducing new methods that help artists achieve significant streaming numbers from their very first song. Including the importance of diversifying social media presence across various platforms, utilizing TikTok for growth despite misconceptions about its future, and how leveraging emotional alignment in content can amplify music promotion. Highlighting Good Neighbors' success with their single and their TikTok strategy, the script offers practical advice on content repetition, emotional engagement, and the significance of cross-platform presence for maximizing music exposure. Additionally, it touches upon the decline of Twitter and the rising potential of Threads, emphasizing the need for adaptability in digital music marketing strategies.
00:00 The Real Deal on Music Marketing: From Zero to Millions
00:37 Diving Into the State of Music Promotion
03:16 Mastering TikTok: A Case Study of Success
08:32 Expanding Your Reach: The Power of Diversification
10:04 Embracing Threads: The New Frontier for Musicians
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If you want to learn more about this I went way more in depth on my member feed where for $5 a month you get access to to all the members only videos head here to see GOOD NEIGHBORS, QUADECA, DARK ADS, AI DEEP FAKES, TH-cam CHANNELS 2/25/24
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Not to say that ur other videos aren’t, but this one is literally such a clear and consise “this is exactly what you should do, and here’s examples of the conceptual success.” POTENT 💪🏽
Def gonna be doing more like this but appreciate the vote for it
I concur
This is such a great example bc they only have one song and just started. So you can really analyze what they've done in a much clearer way than usual.
100% clean data in what I do is impossible but this is as close as I ever get
@@MusformationI noticed they didn't officially release the song for MONTHS. Literally first post was July and did not release it until April. Do u think this was intentional or a hiccup from getting signed to label/management?
One of the few people on here to give actionable (and useful!) advice. Cheers mate!
Appreciated
it's so nice to get information like this from someone whose perspective is so clearly shaped by years of experience *actually* playing the game. the case study is one thing, but the way you present it, and the fact that it comes from you is where the real value lies. and then on top of that you have your unique artistic direction/editing style that makes the videos super fun to watch... a rare gem!
Much appreciated
2:25
I was there Gandalf...I was there 3000 years ago, when Top 8s existed and Tom was everybody's friend...
Lol
I came for the irresistible title and stayed for the great information, thanks for posting. I can tell you that what I have implemented as a result of what I've learned from your channel has provided me with a different level of progress, I feel like I am finally chipping away at some of my longer-vision goals.
Hell yeah
Thank you for always being clear & straight to the point with good examples we can walk away to test right now.
Quick question how do you about spotify ad?
Hi Jesse, do you have any specific tips for instrumental music or are the marketing ideas the same?
this dude is the real mvp. Just wanna thank you quickly for all the tips and insights + sharing your thoughts. Following you for a long time now and trying to adapt many things for promoting my music. Keep it up mate !
Appreciated
i make EDM music. just wondering how l'd get this to apply to me as my music is instrumental club tracks so I've got no lyrics to show on screen and i have no emotion in the song to describe like "if you've been through a break up this song is for you" or anything like that. my emotion is just get up and dance but that wouldn't work as the emotion or story. just curious what your ideas are for this. and how to connect with the viewer with no lyrics or story/emotion.
I made a members only video on how the group Jersey did this and went super viral. Lyrics weren’t a part of their strategy and it’s dance music
@@Musformation ok great. i'll have to check that out at some point
Great video my lord. The captioned picture concept does seem to be super effective if you line up the right imagery and song vibes, and takes such little effort compared to a lot of other content creation. I've had clips from music videos that took me a while to create going nowhere with views, but then posting a few pictures from the Blade movie to a song I have that is very vampire-orgy vibes gets way more traction on views/likes/interaction, and took me like 5 minutes to create. This is coming from someone who has 38 TikTok followers tho lol
they deleted my comment, it was positive and about this long yesterday
Lot of “movie edits” do well I just did a members only video on this
No comments were deleted often they don’t go through or if you use certain words it’ll get held though
You are the real deal Jesse! Been following for a while now, it really feels like I'm getting an inside scoop when you share this stuff!
Much appreciated
Thank you Jesse, you've helped me start growing my career in such a helpful way!
Do you have any recommendations on what hashtags to use with such videos? And any hashtag tips in general?
You need to figure out your micro genres. Watch my video on how to find community
If I upload such a video it gets between 100 or 900 views lol...
Well keep trying to do it better or consider your hook.
@@Musformation" better" it looks like every other video either with 10 views or 10m views. This is pure randomness with these algos. Btw 10m views dont come with 20 followers.
@otusplay I don’t think it’s random to be honest the ones I see doing well have a hook people in the genre like and a emotional alignment. That part is often missing. I saw a half a dozen of them just last night and the ones working all had that and persistence in commin
@@Musformation okay thank you for the feedback. Will try some different things here and there. What I tried to say is that if I uploaded that particular video on my channel it would have never ever gained that audience. I have just started and even this group had to start somewhere. Its not a overnight thing with just one video on the profile.
From my observations and implementations, each successive video I upload using Jesse’s method (album vid, lyric vid, other) has enhanced my TH-cam views and engagement considerably.
You both are correct. These methods work, but one also has to build an audience.
If you don’t have money, it’s crockpot cooking. The algo’s are all based on time spent. They are super simple. They also know they are effed without a continual stream of content. So, they reward time watched AND consistency. A creator who continues to post is more likely to improve and build a loyal fanbase similar to radio stations continuously broadcasting. The algos capitalize on this inevitability.
If you have money, you can push anything big very fast.
SEO also played a role in this whole thing. Google loves longevity over all else. When you consistently and congruently tie together all of your artistry, you will win in the long run.
Also, people need to stop looking at Spotify as the means to make a living. Instead, look at it as a normally expensive service that delivers crazy insightful data on your fanbase which informs your marketing efforts across the board. Take your data and attention, and build sales funnels to have people invest in your merch and ticketed experiences.
CharlinXCX very brilliantly pointed out on a TikTok (subway interviews) that the successful artists build a world people can enter. She went as far as saying the music doesn’t matter (i disagree with the statement, but agree with the intent).
Shift your focus from outcomes to enjoying the journey. Have the big dream, then surrender it so you can fall in love with the process.
Thanks for this video - this tracks. I watched an artist named Berlioz do something very similar with his music. He started going viral consistently on Reels & TikTok when he posted his music behind found footage, old movies, and cartoons - emphasizing different moods and witty captions. This can work when you find similar content and visuals that speak to the mood of your music. I'd approach this by testing 10-20 different pieces of content like this within a week and build on a few winners, rinse and repeat. It's work, but as you explained, improving on what works could unlock a pathway to building your audience for your music.
Hey Jessie, hope I have spelled your name right…I can’t add my song to a slide cuz it doesn’t show up as available audio, how did they get around this? Cuz it’s a slide not a video so I can’t see how to add custom audio. I’d REALLY appreciate your insight and thank you as always for your unique content.
You need to add it through your distributor or audius. Google can help you
@@Musformation I’m on DistroKid and I thought it was included in their bundle. Thanks for the advice man you’re the master reply guy🖤
So I double checked, DistroKid it’s on TikTok but I can’t find it anywhere in “commercial sounds” on TikTok
What website is that to analyze the success of each post?? Thanks!
TikTok desktop then I have an extension called Vid IQ
Groovy, solid man, thanks.
By using photos that are from movies and series there is no proble with copyright or related things like that?
Not yet, the companies haven’t caught up to that yet
Thank you Jesse, how would you recommend marketing a cover song?
Type my name and that into TH-cam search
Thanks!
Hot take --- peoople are DEFINITELY sleeping on facebook reels. I've gotten 30,000 follows in 2024 cuz everyones ignoring. These people buy tickets and merch.
Interesting
What’s your audience age group
@@Musformation its basically tied between the age ranges of 18-34
@@Musformationhahaha Ong ELDERLY
is it recommended to create a new tiktok account to post content so the algorithm treats you better? In case you already own a tiktok channel on which you were inactive, posted irregularly and the content wasn't that great
Start new
How do you feel about dropping a comment on social to then DM a link to the commenter, for them to listen at their convenience? So they don’t have to leave the platform to jump on Spotify, for example.
It's insane just how much better picture slideshow posts perform than videos on TikTok. Like, WAY WAY better. For much less effort.
They’re def juicing them in the algo to fuck with instagram
@@Musformation Its kind of frustrating because for so long the messaging from TikTok was "make videos longer than 1 minute for better exposure!" to try to fuck with TH-cam's long-form content but... that never worked. Nobody goes to TikTok for long-form content.
@ha-ato well I’d argue that they left out a lot of details of what they want from that content. Which is tons of cliff hangers. That Reesa Teesa video was the demo of how to do it but there’s no template of that for musicians. So it was a bit ridiculous. TT wants to pump up longer content but no one knows how to make it engage at the level TT wants it to
HAHA let’s goooo fuck that algo
Jesse, awesome video as always. But I have to issues with the example of Good Neighbours:
1. Their first Tiktok is on 07/2023 promoting their song “keep it up”, which didn’t come out until 04/2024. Why so long between release and advertising? The first TikTok they made promoting their song “Home” was on 01/09/24, only 1 week before it’s release on Spotify. What do you make of this?
2. They have moderate success on TikTok, but their Spotify numbers are CRAZY (sitting at 15M monthly listeners). I don’t think Tik Tok alone can explain these numbers. What else do you think it is?
Yeah one of the things to remember is a lot of musicians don’t do smart things. Posting songs they haven’t finished is commonplace. Who knows what they did here 2. The algorithm a lot of plays and repeated listens. Very regular stuff that drives streams TBH.
it could be that they spent months building up the first song, and when they had momentum they wanted to put another song out. Even if they have 100million streams on one song, its less likely people will follow them if they only have one song out.
As someone who sees artists blow up on one song probably more than anyone alive I will tell you straight up it’s nearly impossible to get anyone to follow you when you online have one song out. The conversion rate after three songs is insane
Bots.
I really enjoy your channel, it is a life saver, but what is that thing on your hat?
First time I realize your mic is a prop haha. Thanks for all your content!
It’s not always to be honest but I have been playing with other mics since I own 80 different mics. So it’s just an experiment
@@Musformation was a funny detail
Is not copyrighted or penalized to use clips from movies on TikTok or TH-cam even if you use your music?
Not yet
@@Musformation Awesome! I'll copy them then lol
Nice info. I don't want to do dances or be in videos a lot. Add to that I'm a producer with mostly instrumental music so it's not an artist that pushing my beats. It's kind of an uphill battle promoting.
But my instrumentals evoke certain emotions in my mind. I have posted a few videos on tik tok. I'm going to do more themes to my instrumentals and like you said-- put the same song to multiple videos.
Thank you Jesse. I keep coming back here. I don't trust any other promo dudes lol.
I've got hooks up the wazoo, it's time to stop study and take action. There's no way NONE of what I have will blow up. Something will, I know it.
Would love to see a guide on what kinda things to post on threads to grow as an artist ❤
On it but put in “Jesse Cannon Twitter” into TH-cam in the meantime and it’ll be 60% accurate
Will it work
Like if I should keep on making music?
not your acapella rendition of the song fghfhgfgf i luv u seriously
Lol
"random laughing" spotted. wow! Where are you from? I didn't know english-speaking countries also do these? Hahah
White Cardo!! You always help a brotha out at the right time.
Gems 💎 I appreciate it, blessings
😎
You’re the man JC
Top Tier contact - thank you Jesse
🕺🏼
Why the wireless mic and also a handheld?
I own 80 + mics I’m always comparing them
Your videos get better and better. Thank you
Insightful stuff Boss 🎉
I'm on my content journey and about to hit 10,000k views on IG! Who else is hustling?
Massive advice!!! TikTok is not about quality, it's about quantity. The more content, the better. And the one who can make this easy is YOURSELF!!! if the message of the song is clear and have a real purpose, you can have a full mood board with tons of content ideas an related images.
Funny enough TikTok did a major signal they don’t want too much quantity this week. Little too much to discuss here but will be in the member video this week
4:03 lmaoo bro i cackled 😭
Lol
Noice tips 😎
😎
I'm curious on maybe seeing video on the sht hole of threads. Something tells me there's potential to hit niche communities on there. It's just about understanding the threads algorithm to reach those audiences
I guess the major benefits of it is that it can be so low effort like twitter
That’s some of it but honestly a big part of this all and I am speaking on it on my members feed this week is when apps are juicing things and trying you have a big advantage
do you think I need a My Space account?
Tell me about your haircut and how much you love neon and I’ll answer
💎💎💎
🕺🏼
Hey Jesse, in all honesty does streaming even matter anymore? Can we get strategic advice on something more tangible like promoting, marketing, and selling Vinyl and cassettes, both of which are outselling digital? Streaming platforms just seem lame…
I have to tell you, streaming has always been outsold by cassettes and vinyl because streaming doesn’t sell it’s consumption and if you think more people are consuming vinyl and cassettes than streaming I don’t know what you are smoking? Streaming is where fan bases are built and if you don’t get streams you’re not selling vinyl or casettes
@@Musformation I said Vinyl and cassettes are outselling digital, (which is a business fact) not streaming. Digital files are still selling at Apple, Amazon, and other digital outlets.
I also opinined that streaming platforms are just lame, they don't pay us artists and somehow CEO's like Spotify's Daneil Ek gets richer every year despite Spotify never turning over a profit or paying artists enough per stream.
Why would any artist in their right business mind allow these streaming platforms to benefit off our music when we could sell direct to consumer?
So without personalizing it, can you make a video providing solid strategies for promoting, marketing, and selling Vinyl and casettes?
@river718 I think we’re talking past each other. The problem with the way you’re reading the data is you are doing apples and oranges. Streaming is consumption now. Radio was consumption twenty years ago in the years people sold it. I’ve made plenty of videos on upselling but the second you do what you’re doing a call this lame it’s doing a utopian scenario you or I have no control of. I’m a strategist so I make strategies that work in a climate I can control. The fact is if you boost consumption you can easily upsell to vinyl and digital. I never push digital sales because they happen automatically with consumption.
@@Musformation Do you not see the strong disadvantage for artists with streaming?
If the streaming platforms aren't paying us artists for using our music on their platforms, then how does that make any business sense?
At least with Vinyl and cassettes us artists can see some kind of return on our investment in ourselves?
the music instruments and gear we record our music with costs money. Proper mastering costs money. Good graphic design and music video production costs money.
Streaming platforms are doing whatever they can get away with to not pay artists money.
Distributors like Distrokid and Tunecore are currently being called out for using false accusaations of artists using bot schemes as an excuse to not pay artists our money.
Come on man streaming is just lame.
At least with direct sales of our physical media us artists can get our money from the fans rather than go through these streaming middlemen who are stealing from us artists...
@@river718Jesse is saying that selling physical is a byproduct of promoting your brand on streaming, and promoting people directly to the physical product simply wont work. Much like how a single is the sample for the album, the streaming is the sample for the physical product (whether that be music like vinyl or a brand connected to your music like clothing). Sure, DSPs are greedy and the artist suffers, but that doesn’t change the fact that its a necessary part of becoming a full time musician.
I used your nerdy spreadsheets and it’s helped a LOT. I feel like a fucking nerd tho, but it’s been really helpful! Thanks dude
Hell yeah
yeah well I hope this time around tiktok works for me, these platforms drive me crazy fr lol
I’m with you
🙌🙌
I cannot believe you shouted out Sophie powers 🤣
We did a dissection of her on the member feed she’s very good at short form
@@Musformation her team/ management are good at short form. Theres a difference between her and the money backing her and people who actually make that content themselves
:)
Can we get an IHB remix??
Does anyone wanna hear a man scream his soul out from getting none while on a $2000 fit
@@Musformation they really do 🙏
How is it possible to have 14,000,000 monthly listeners and only 23,000 of those following them on Instagram? And vice-versa, how is it possible to build 14,000,000 monthly listeners without a huge Instagram following to promote their Spotify? I don't get it.
I’ve said this many times. If you have yet to put out a few songs it’s impossible to get people to follow you. People follow you because you consistently give them something good. Plenty of times 1 song is just something someone gives a fan then nothing ever again. People follow you to make sure they don’t miss another dose of a drug they have done a few times and enjoyed
@@Musformation I know, thanks! I have literally seen every single video on your channel. I still don't get it tho... and there's also some artists with just one song and that song with millions of plays.
@UB.S the crazier thing is theirs artists with like a billion plays and no other songs with a million. One song is bot special enough to to care about diving for more
@@Musformation thank you Jesse. I'm just desperate, I follow the advise but it's so hard to find a single fan... the music is probably terrible too, of course
...... Bots.
Note: the song was played by Zane Lowe on Jan 17 so how much of this is purely from Tiktok is debatable. Obsessed with this though.
There’s no pure in music marketing but if you look at those dates on TikTok it was doing damn well with this technique before. This example since it was their first song was as close to pure as we get but there’s always variables we can’t account for or alternate universes where we did something different
@@Musformation fair point. Love what you do btw.
@owengallaghermusic much appreciated and always appreciate a context with more context.
😳
😎
i liked the video primarily because of clank
Great taste
How does the artist have 14,000,000 monthly listeners but only 100,00 streams?
nvm.
jesse i think someone put a tracker on your hat
threads over twitter is insane!
Check back in two years I bet I’m right
@@Musformationalright bet. I'm setting my calendar notification for 2026 right now
@musformation Speaking of copyright & TikTok., how do you prevent Tiktok from taking down your own music? I've posted my own but they would copyright strike it & request their commercial music.. I've been searching videos to fix this problem.
There can be a few problems. If you uploaded the rough universal music controlled app you are screwed till their dispute ends. If you bought from a producer who used it in another song you’re also screwed. If not you may need to go into your distributor and create the clip yourself
@@Musformation Ok thanks. I figured it out and was able to fix a way around Tiktok. My clips always worked on other platforms except Tiktok but I understand it now & it worked out. Thanks again for your quick response.
what? threads is a ghost town and twitter is booming. is this data out of date from the inital acquisitio ?
No you are totally right that if you looked by numbers it’d be that but I actually look at growth and engagement of hundreds of artists and what I will tell you is an announcement on Twitter can do 10% of what threads does for the people who dig in there
Great info. But they aren’t truly independent. There is already money behind them.
Funny thing Chad, if you look at the label in the video it’s just theirs but literally yesterday it switched over to a major. I called my friend there and it was indie at first but they got picked up in the last few weeks but the momentum was there from the indie days. It’s easy to see the change in the video as it was indie and now the label credit is different. This is quite common and I was looking every few days to see how fast it’d happen.
@@Musformation do you think if they stayed indie they'd prob hit a ceiling around 300m but now they could go for over 600-700m?
They get a hit song and the first thing do they is sell their rights, smh.
@JustinJ honestly lot of benefits to it which is why people do it. It’s not cause they are dumb. It’s just right for some artists
4:04 I nearly fell out of my chair! 😂 But yeah, it's amazing what they have accomplished using imagery that feels like the song's lyrics!
lol
So Mr. Cannon!? Those hashtags Good Neighbours used are ridiculous arent they!?
When the algo knows what to do with you they don’t seem to mean much. When it’s clueless and your in algo jail it can help get out
@@Musformation thank you!
Sometimes replies dont appear...?!
Making music my whole life a couple years ago I realize just making great sounding heartfelt music is not enough to get you on. It is an industry with practices just like a lawyer firm just like a doctors office. You have great potential but if you do not do the things that make people in that industry successful you will not win thank you for this information no cap 🎉
i'm the clown referenced
is that a tuner on your hat?!??! 🤣
Microphone since I need a back up
Is my music hard be real 🔥?
I'll admit Sophie Powers has some really cool visuals and promo, but she and other TikTok artists tend to rage-bait fans from other genres into getting clicks, which defeats the entire purpose of spreading art, and it turns me off from listening to them at all. Just noting that while doing unique short-form promo is great, don't get people mad at you on purpose... Spread love, not hate
I’d be curious if an example of rage baiting
@@Musformation Yeah I should've given an example, but one format I've seen is that: Let's say the artist is promoting a pop-rock song, then they'll make videos saying things like "This is the best new metal song of the year", expecting metal fans to get mad and go into the comments say like "this isn't metal!!" , all for engagement... Sophie Powers and TX2 I've seen do this a lot...
I'm about to subscribe to your monthly $5. Im going to give you a try. 🤞
Appreciate it. Lot of catalog to dig through and it’s only been a few months
ok i see, its actually your voice, sorry for that :-)
Lol
The song Home by Good Neighbors is mediocre. It gives me a headache after 30 seconds of listening. Obvious industry plants. Jesse you might as well sell us a Ocean front property in Arizona. 🥴💀
Yes let’s call everyone industry plants whenever we don’t like them. Or let’s remember none of us like most songs people like. The most agreeable person like 0.01% of popular songs
WTF? The Good Neighbours song "Home" is a crap wannabe "imagine dragons" style , poor mixed , very poor mastered, thin , flat and with a distorted low end , and they get from zero to 15 M followers in 2 moths, just because.."the message" ??? And 112 M streams in 2 months? I don't wanna any stream from those 112 M bot "listeners" , believe me.... even if they are "real"
A really good exercise is to remember when you align things emotionally they go pretty damn far. Rather than lashing out I think it’s a great teachable lesson how far it goes when you align emotions and keep at a technique that works. I’m no fan of the song but I can see it was all done well
whoa - nazi's & bots?
It’s a veritable Forrest of bad d00dz
that song sucks btw
I don’t like to say things suck but I can recognize it’s unique emotional but very much not what I like in music
@@Musformation i agree i agree
When you lightly sprinkle your ideology in your script it's pretty lame.
I’d love to hear where I did that rather than stating a well documented fact that you simply don’t like.
Stop the lies ...you wouldn't be on TH-cam promoting this vid if that's the case 👀🤔😭☠️🤦
🤪
“Twitter” is not doing well? Or you just hate people with different opinions?
One of my favorite things about the cult behavior, is every data firm who has open data people can get in and poke holes in shows that Twitter is dying which is an easy thing to see since if you search “leaving twitter” by volume it went up 800% once Elon took over yet when you are in the cult you try very hard to not believe things that are so obvious to see and all data is BS cause you don’t like it and then you accuse everyone looking at reality and easy to see evidence of falsifying things. Have fun living your life this way, it’s gonna lead you to bad places.
No, it’s not doing well Raul.
If you like porn its doing well.
@Muformation @Muformation can u teach me how to tag on /YT?