Instagram Isn't Dying It's An Extension Of TikTok // MUSIC MARKETING

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  • เผยแพร่เมื่อ 13 ก.ค. 2024
  • How Instagram & TikTok work together to get you fans. (BTW This video is sponsored by the best link in bio platform for musicians, Koji. To level up your own link in bio head to bit.ly/KojiForMusic1)
    Chapters:
    0:00 Introduction
    1:13 How Instagram & TikTok Work Together
    2:34 The Difference Between Instagram & TikTok
    4:48 Koji - The Best Link In Bio
    6:46 Why Instagram Stories Are important
    8:02 TikTok vs. Instagram Reels
    10:43 Which Platform To Go Live On?
    11:39 What To Do On Both Platforms
    ►How To Find A Community Of Music Fans, Collaborators & Tastemakers • How To Build A Music C...
    ► My playlist on How To Tell Stories Around Your Music • How To Do A SWOT Analy...
    ►Thanks for checking out my channel please subscribe and tell a friend!
    ►If you enjoyed this video there's a whole playlist of videos just like this • How To Go From 0 To 10...
    ►Leave a comment with any questions you have and I will answer it in a future video.
    Links:
    👨‍💻 Become A Member And Get Next Level Fanbase Building Techniques / @musformation
    📞 Book A Call With Jesse (My TH-cam Viewers Get A Reduced Rate): www.jessecannon.com/consulting
    📺 Subscribe To My Other TH-cam Channel / @morejessecannon
    🎛 Mix Or Master A Song With Me: foundsoundation.com/
    📘 My Book On Building A Fanbase amzn.to/3LYnbHV
    📘 My Book On Making Great Music: amzn.to/3BmJSRu
    🧰 Free Tools: ko-fi.com/jessecannon
    🖥 Learn More About Me: www.jessecannon.com/
    📱 Instagram, Twitter, TikTok @JesseCannon
    🗣 My Discord Server: / discord
    ⌨️ My Facebook Group: / musformationdiy
    👽 Reddit On Music Promotion: / musicpromotips
    Unlock the Ultimate Social Media Synergy: Instagram and TikTok Join Forces to Skyrocket Your Fanbase! In this informative guide, we'll explore how these two powerhouse platforms can work in harmony to supercharge your online presence. Discover the nuances that set Instagram and TikTok apart, and learn why Instagram Stories play a crucial role in your social media strategy. We'll also introduce you to Koji, the best link-in-bio platform for musicians, to help you take your digital game to the next level. Dive into the TikTok vs. Instagram Reels debate, decide where to go live, and uncover the winning strategies that'll keep your audience engaged on both platforms. Don't miss this dynamic journey towards expanding your fanbase, and be sure to check out Koji for a game-changing link-in-bio experience - it's your key to success!
    #musicmarketing #musicpromotion #advancedmusicmarketing
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ความคิดเห็น • 80

  • @Musformation
    @Musformation  8 วันที่ผ่านมา

    If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. th-cam.com/channels/0a-qcXVlh4Teya-EiEz-GA.htmljoin

  • @joedohn
    @joedohn 2 ปีที่แล้ว +7

    Yo perfect timing 😭😭 me and the boyz were just crying about IG yesterday

  • @Musformation
    @Musformation  2 ปีที่แล้ว

    If you enjoyed this video you should really go deeper on TikTok with this playlist th-cam.com/video/omKZ-9HUHh4/w-d-xo.html

  • @hoss9990
    @hoss9990 ปีที่แล้ว +1

    I’ve watched so many of your videos that I generally know what your gonna say before you say it, but you still manage to add in useful details to keep watching

  • @megatonleviathanofficial
    @megatonleviathanofficial 2 ปีที่แล้ว +4

    Thank you for being clear on this. My anxiety around the stability of both platforms is quelled. Also, rocking the Koji. What a powerful tool.

  • @diegoverdin348
    @diegoverdin348 2 ปีที่แล้ว +1

    Needed to hear this today

  • @Teleausencia
    @Teleausencia 2 ปีที่แล้ว +2

    This educative content is so useful and detailed I feel like I've just had a difficult but interesting class and now I need to re-watch it take notes and let my brain breathe for a while

  • @baconfirre
    @baconfirre 2 ปีที่แล้ว +1

    Love this! Have seen a lot of my musician friends joining TikTok and just using text-to-speech to make life update posts and it feels so out of place on the platform that I wasn't able to pin-point what made it feel uncomfortable until you worded it like this.

  • @Roiboscrafter
    @Roiboscrafter 2 ปีที่แล้ว +1

    and THIS is musformation. love it jesse keep it up

  • @Moonroofmusik
    @Moonroofmusik 2 ปีที่แล้ว +3

    Honestly luv your videos and got Koji cause of you! Would luv to work with ya onr day brotha!!

  • @NexusLives
    @NexusLives 2 ปีที่แล้ว

    Thanks again for more great content, Jesse. 🤘🤘 You've really helped me in understanding how to use my socials better. Now i just need to get better at tiktoks. 😂

    • @Musformation
      @Musformation  2 ปีที่แล้ว

      Awesome! Thank you! 😎

  • @secretarchivesofthevatican
    @secretarchivesofthevatican 2 ปีที่แล้ว +1

    We get remarkably consistent (but fairly low) numbers on TikTok with occasional bigger ones but reels is spectacularly variable in numbers with no obvious reason in terms of the nature of the content or hashtags.

  • @scottmcdowell27
    @scottmcdowell27 2 ปีที่แล้ว +1

    This is gold!

  • @TobiasVokes
    @TobiasVokes 2 ปีที่แล้ว +1

    This is some really handy info! One thing I think is good is to focus on TH-cam. I said this to myself a few years ago in 2018. TH-cam has never gone anywhere it’s a stable platform to grow and there isn’t to much that seems like it will replace it.

  • @DeanLondonSwift
    @DeanLondonSwift 2 ปีที่แล้ว +1

    this video could not be more perfectly timed

  • @kingsleymaynard
    @kingsleymaynard 2 ปีที่แล้ว +1

    Thank you for this❤️
    Can you please make a video on how to pitch to editorial playlist on apple music

    • @Musformation
      @Musformation  2 ปีที่แล้ว

      You can't pitch apple music unless you have a high end distributor :/

  • @Wildb0y
    @Wildb0y 2 ปีที่แล้ว +1

    Hi Jesse, thanks for all your incredible content, you are editing great thing. I’m wandering what your thoughts are in a different approach where you focus on TikTok and getting/bribing your followers to subscribe to your mailing list. So this is where the deep interaction happens. And just focus on that? So you think it is that easy to get tiktokers emails ??

    • @Musformation
      @Musformation  2 ปีที่แล้ว

      I don't think its easy to get followers emails but I do think its worthwhile to try and I am about to go deep on this - if you send oput email blasts when your new songs goes out and people stream it and repetedly listen it ups your popularity score on spotify and then makes it increasingly likely you show up in algrorithmic playlists.

  • @Mr.Meowgical
    @Mr.Meowgical 2 ปีที่แล้ว +2

    Not sure how long it'd be until I learned about Koji if I didn't see this. It's nice.

  • @conjarson
    @conjarson ปีที่แล้ว

    You da best how u not have more views?

  • @joshi_young
    @joshi_young 2 ปีที่แล้ว +2

    Awesome video Jesse! Maybe you can help me with one thing: You talked about draingang, Cloudrap and the Peroxide music video. My music is right in that micro-niche, and I am having the most difficulty finding hashtags or an audience at all on TikTok and reels (also Trends, sounds, etc). Any tips n ideas?

    • @Musformation
      @Musformation  2 ปีที่แล้ว

      Have you watched this series it teaches you how to find them th-cam.com/play/PL0i-5Ujnd4VUmd6mnlSRb6TTUKCbEsNm7.html

    • @joshi_young
      @joshi_young 2 ปีที่แล้ว

      @@Musformation Sir, yes sir! But still, Hashtags and Sounds are difficult for me.
      Also finding Facebook groups, discords, etc (that aren't dead). But for the last one, I might just be too dumb and need more time to dig into it.

  • @kinghunteriii4579
    @kinghunteriii4579 2 ปีที่แล้ว +1

    What’s up bro love your channel !! Have you heard of TikTok’s new feature?? (sound on) very curious on how this compares & compete with Spotify . Would love to see a video on this ! Thanks ✌🏾👊🏾

    • @Musformation
      @Musformation  2 ปีที่แล้ว

      I am really careful that I don't comment till I have information worht commenting and right now a lot of fools are rushing in but be sure I will make a video once I have thoughts.

  • @keithnorris2109
    @keithnorris2109 2 ปีที่แล้ว +1

    Man, your content is priceless! Thanks for another helpful video. If you don't mind an off-topic question: how far do you think an artist can stray from their genre without risking alienating fans? For instance, my music generally falls into the New Wave of Classic Rock niche, but sometimes I feel the need to get a little metal-ish. These aren't radically different (like a country artist who wants to release a ska song), but do you think there's a point where you need to start a separate project?

    • @Musformation
      @Musformation  2 ปีที่แล้ว +1

      Unfortunately spotify doesn't reward divercity but that may narrow enough youll have no problems.

    • @keithnorris2109
      @keithnorris2109 2 ปีที่แล้ว

      @@Musformation thank you! I kinda thought this would be the case. I'm starting to build a respectable back catalogue of NWOCR, so anyone visiting my profile (not many do :-P) will have plenty to go deeper on. Starting a new project would lead listeners to an essentially blank profile. Now to get the rest of my house in order! Thanks again for the response.

  • @Kashimir
    @Kashimir 2 ปีที่แล้ว +1

    This channel is the best. Do you perhaps have some recommendations of some people making good content besides Charli? I am looking around and most of the established indie artists I follow aren't doing a good job (for example they only post clips of their music videos)

    • @Musformation
      @Musformation  2 ปีที่แล้ว +2

      Doja cat does interesting stuff, people love Charlie puth but I don’t get it. Dan Wilson is cool. But yet again it kinda enforces my point it’s the Wild West and people are still figuring out what to do

    • @Kashimir
      @Kashimir 2 ปีที่แล้ว

      @@Musformation Tik tok is essential to utilize right now. Artists need to find their own way. Thank you for covering it on your channel.

  • @conjarson
    @conjarson ปีที่แล้ว

    Dagoat

  • @TheBrianLambert
    @TheBrianLambert 2 ปีที่แล้ว +1

    I know this anecdotal and my current reach on TikTok followers and reach isn't huge but I have been seeing more around people being vulnerable and asking some more heartfelt questions similar to Twitter engagement. Do think this just my own experience or something that will continue to develop as more people enter the platform?

    • @Musformation
      @Musformation  2 ปีที่แล้ว +1

      Watch my playlist on storytelling it’s all I talk about in it

  • @DazzleRebel
    @DazzleRebel 2 ปีที่แล้ว +1

    How often should a new artist with a brand new TikTok post content? Is it better to post fewer, well-conceived and targeted posts (say 2-3 a week) than 5-10 posts a day with no real concept in mind (like many TikTok "Guru's" suggest you should)?

    • @Musformation
      @Musformation  2 ปีที่แล้ว

      Post as much as you can handle consistently doing. I do 4x times a week cause any more makes me insane. I still am making great progress.

  • @dfa2074
    @dfa2074 2 ปีที่แล้ว

    COMO EXPLODIR NO SPOTIFY BRASIL ?

  • @commoditycreature
    @commoditycreature 2 ปีที่แล้ว

    I really need to learn the tik tok format. I saw a post the other day that they suppress ugly people's content to keep more people engaged though so I might be out of luck either way. But I really need to suck it up and learn how to use tik tok even though it makes me ill. Probably.. idk

  • @eichlers__
    @eichlers__ 2 ปีที่แล้ว +1

    Hi (thanks jesse edition)

  • @Dettune
    @Dettune 2 ปีที่แล้ว +3

    jesse i cant post reels i think its not supported in my country...what should i do?

    • @Musformation
      @Musformation  2 ปีที่แล้ว +4

      Sorry I don’t have an answer

    • @neonkuromi
      @neonkuromi 2 ปีที่แล้ว +1

      post videos instead. a video will get better engagement time

    • @Dettune
      @Dettune 2 ปีที่แล้ว

      @@Musformation word

    • @Dettune
      @Dettune 2 ปีที่แล้ว

      @@neonkuromi should i just repost my tiktoks over there?

    • @neonkuromi
      @neonkuromi 2 ปีที่แล้ว +1

      @@Dettune well i responded but my comment was deleted. short answer yes but remove the watermarks

  • @iamshaneofficial9888
    @iamshaneofficial9888 2 ปีที่แล้ว +2

    I hear a lot of people talk about how TikTok doesn’t like you posting a lot because the content quality oftentimes suffers but what if you have stockpiled content? I’ve been posting 6x a day but all same high quality because they’ve been made already. My question is: does TikTok still stunt your organic reach in this scenario?

    • @Musformation
      @Musformation  2 ปีที่แล้ว +7

      A lot of myths around TikTok it seems to judge each video on its own for engagement I think they just care if people engage with the content

    • @iamshaneofficial9888
      @iamshaneofficial9888 2 ปีที่แล้ว

      @@Musformation much appreciated 🙏🏽

  • @DeanLondonSwift
    @DeanLondonSwift 2 ปีที่แล้ว +1

    do you think recycling musician vlog clips from a youtube video for short form is being lazy? gary vee wants 4 pieces of content per day for tiktok but says to double dip the vlogs but the cuts seem to lack the hook points needed to do well in short form

    • @DeanLondonSwift
      @DeanLondonSwift 2 ปีที่แล้ว +2

      a better question is probably have you found those snippets to be useful/engaging for other artists ?

    • @Musformation
      @Musformation  2 ปีที่แล้ว +1

      Yes I see cut up clips do people a lot of good. I actually reformat clips from my videos from tiktok.

    • @DeanLondonSwift
      @DeanLondonSwift 2 ปีที่แล้ว

      @@Musformation thank you 🙏🏻 ur gonna get my music marketing credit in interviews one day hahahah the man 💎

  • @thereallegend4lyfe
    @thereallegend4lyfe 2 ปีที่แล้ว +2

    TikTok is more in competition with TH-cam than Instagram

  • @markniederberger
    @markniederberger 2 ปีที่แล้ว +1

    Tiktok doesn't allow us to add a clickable link in our bio.

    • @Musformation
      @Musformation  2 ปีที่แล้ว +2

      You need a creator account and 1k followers

    • @markniederberger
      @markniederberger 2 ปีที่แล้ว

      @@Musformation Thanks! Do you mean business account? I think they got rid of creator accounts, but I'm not sure, still new to the platform.

  • @blanktintin
    @blanktintin 2 ปีที่แล้ว +1

    Not getting clicks in the link in bio.(2572 followers)
    And I do use koji
    With the bio saying “follow us on Spotify! Link Below 👇 “
    Any tips to get them to click?

    • @Musformation
      @Musformation  2 ปีที่แล้ว +1

      Getting 3% clicks is average of profile views is that what you’re looking at are you getting less than that?

    • @blanktintin
      @blanktintin 2 ปีที่แล้ว

      @@Musformation I am getting less than that. 1.24 percent.

    • @Musformation
      @Musformation  2 ปีที่แล้ว

      How many other options do you have?

    • @jorgevallentine
      @jorgevallentine 2 ปีที่แล้ว

      Seems like it might be a good place to try and use Jesse’s tips about emotional call to actions (telling them how they’ll feel by listening to the music in your link)