This Chanel Lawsuit Could End The Luxury Preloved Market And Ban Luxury Authenticators!
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- เผยแพร่เมื่อ 16 มี.ค. 2024
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It doesn't help the situation that luxury brands are lowering their quality and counterfeiters are increasing theirs. We're almost to a scenario where the counterfeits are higher quality than the real thing.
For Chanel sadly often they are but for other brands it will take time
Some TH-camrs buying fakes and genuine would deconstruct the bags and it's true some high end fakes are better quality than the new original productions. I repair bags and noticed the quality getting worse past 15 years but past few years it's so bad I'm telling everyone not to buy new but Preloved from ten years ago. I still have bags from the 80s still in very good condition.
And without authenticators, the chances of unknowingly buying a fake increase, they are playing right into counterfeiter’s hand
Not almost, we're beyond that. Chanel has horrible quality, there are 300 dollar knock-offs that are better made
If Chanel wants to compete with preloved sellers, raise quality, offer repairs, offer authenticity services, have stock on hand, offer introductory bags at reasonable prices and stop spending money on lawyers.
I come here for from the watch space, sounds like the "authenticators" screwed the pooch........in the watch market you have to learn your stuff but all your advice could be applied to say, Rolex
This is interesting because they may ruin their full price market if people know they can no longer sell their items they may no longer be willing to pay those $$$ prices…. I know many people say they are willing to pay those prices because they can sell them later and get their money back….
This is an excellent point to consider.
I wish these luxury brands would offer authentication themselves
Right!! That would make it so much easier
Chanel needs a lesson. Time to stop purchasing anything from Chanel. I certainly will no longer purchase anything and I love their makeup.
I’m not sure what exactly they (Chanel) are trying to achieve here. Once I buy the product I should be able to do whatever I want with it - including re-selling and authenticating in whatever way I please. It’s like they want you to buy the bag etc. but still retain all kind of rights to the bag. They not selling the products on lease - it’s a full ownership that they sell, so why do they get a say in what you do with the product after the initial sale 😱
💯
Plese stop buying Chanel. They have clearly crossed the line
Hell no
Who is going to authenticate the Chanel authenticators?
I wonder if Chanel is thinking about starting to sell preloved, it would make sense if they are the only ones allowed to authenticate that they are thinking about selling and buying preloved.
Never lmao they're trying to be the new Hermes and it will backfire, just watch. They'll start backtracking on these insane price hikes once they realize they actually need the aspirational customers after all
some of my chanel bags are fake. they cost around 1000 usd +/- each. they are so identical not even my sa can tell its fake 🤣 they are all made of real leather the design structure colour texture hardware are all spot on and this is coming from a long time chanel bag collector
sometimes you literally cannot tell so it was a matter of time the people who promise Real Deal would get in trouble
$1k?! There are authentic vintage bags for that price. Not hating on fakes, but that's even a high price for super fakes, is it not?
@@donniedarko448 not really. they are better quality fakes out there besides superfakes in terms of materials used + overall quality + details
@scottsummers2935 its all in the materials used. if u use premium materials for your fake bags the prices are obviously higher. the texture and feel of the leather is luxurious smooth and soft even the smell is exactly the same as authentic bags which is something u cant say about the supposed superfakes. and prices range from 1000 - 2500 usd depending on size
1000$?! Even the fakes are getting crazy price hikes? 😂
Question: Is Hermes suing akin to Chanel? It seems to be only Chanel. Why is that? For me, if that is the case, it's very telling. I didn't find anything along these lines on Google other than the NFT Hermes case mostly. What is Chanel scared of? They seem to be acting out due to a weakened position. If sales were booming and they were in demand they wouldn't care so much about resellers and authenticators. The fact they care is a huge red flag. I see tons of Chanel classic bags unsold even in the preloved market. Jessiestyle just did a shopping Vlog in Japan and there were lots of Chanel bags on display. There is no scarcity so they are trying to create it by eliminating the preloved market (allegedly - this whole comment is alleged).
Your comment is the most likely. Especially since they rapidly increased their prices to “MEET” the market position Chanel “PERCEIVES” that they belong in but the quality of their products currently says Different. I agree with you that their bottom line changed and it must be drastic for them to try and knock off an entire industry. Instead of trying to up their quality and stop the price increases for a minute their trying to knock off an industry that basically owns their products when the quality was better 😂😂😂😂. You can’t make this stuff up
@@tarreemhacaruso2687 That seems to be the case. The vintage pieces are the telltale evidence they can do better!
Plus they flag posts with the chanel # in my opinion, because they don't want influencers and regular people showing they own their products since this devalue the brand and make them too mainstream. They already showed they want another type of clientele.
@@flavialm1 Agree! Add 'alleged' to all Chanel posts to be safe.
Wait so... is this the reason why Chanel stopped the "certificate of authenticity" cards that use to come with the bags? So they could build their case and come after the resellers with no "certificate" ... oh interesting!!!!! Nasty people!
I also believe the fakes became so good they no longer are able to distinguish themselves, so with a microchip their system can tell if it belongs to them.
Sadly I had a bag authenticated and it is now supposed to be a very high Tier fake, wich I found out two years after the first authentication. It’s so stressful. I now have three authentications and two say real, one fake. No preloved for me anymore.
This is going to decimate the secondary market for Chanel. Which means, why would I spend $10K plus on a bag that I may not be able to re-sell for a decent percentage of the original value at some point in the future?
The thing is, people nowadays won't buy new overpriced poor quality leather goods from Channel. Their numbers are plummeting, I hear, and instead of increasing the quality of their products they turn against the preloved market and their own customers.
I’m imagining that if Chanel wins in this case, all of their products in the preloved market would devalue incredibly. Wouldn’t that lead to their products in stores losing value as well? Wouldn’t many longtime Chanel customers be less inclined to buy brand new products if they know that the value of the item will decrease as soon as they buy it, and they will never be able to sell the item and get their money back on it if they change their mind or just need money? The idea of buying Chanel as an investment piece will be gone. I would liken it to when you buy a car, the second you drive it off the lot it loses value. Not sure if I’m making sense with this, haha.
What about Fashionphile? Rebag, The Real Real and every other preloved store?
Many ladies ask their husbands for Channel and Hermes because Lord forbid ,you get a divorce you can resell them. It’s an investment. Now it’s not longer an investment, it’s just an overpriced item. . Oh well. Buy original , if you can’t afford it go for a dupe or fake. In the end if you are faint of heart, don’t buy preloaded. Thanks ❤
If you can get an authenticator to verify your pre-owned designer goods, you take away some of the power of the fashion houses/ corporations They want to control who gets to have designer goods, and no one else...............
It's part of their ownership right, authentication. Someone else claiming it is trying to take away their right as a manufacturer. The resellers pushed it too far in claiming they could tell akin to the original brand.
Not a conspiracy theorist, but Dacob you have a very solid "opinion" on Chanel's motivation to discredit authenticators & destroy the pre-loved market. 👏
I think Chanel is trying to stop second hand retailers from selling Chanel because they want to possibly begin to resell or partner up to do so.
The sheer unmitigated greed from the luxury retailers is astonishing.
This issue also somehow affects bag owners. If I want to sell my bag, I have to do it myself, as they are trying to kill the business of preloved market for chanel. Will they issue me a certificate so I can easily sell my bag or collection? Espon cases of lost receipt. Will they re issue ?
Of course not lol. They want you to be stuck with that bag for life because they know their quality is terrible now and people who want Chanel bags would rather buy a used vintage 40 year old flap than a brand new one.
Speaking of authentic bags. The fakebirkinslayer got called out by Real Housewife of Miama's Dr. Nicole Martin. They said her bag was fake so she responded by posting her receipt from Hermès and showed that it is real. Both were in their IG Stories a couple weeks ago. 😂
This lawsuit has fascinated me. Thanks for sharing your perspective. I thought it was so interesting that they used the argument that CC/Coco-related coupon codes, hashtags, etc. would confuse buyers about brand affiliation. Regarding authentication, I get that CC would say only THEY can authenticate, but can they legally shut down an authenticator business??
Put your channel products in storage. Don't wear their fragrance. Stop buying their products. Boycott the CC! If people don't talk or see the CC. They will feel the pinch.
Also Chanel should offer the service themselves if they won’t allow others to. Fakes DO get into circulation in luxury stores, it’s not unheard of. Educating the masses on what to look out for is extremely important. Not allowing anything at all is disrespectful to buyers.
The paid authentication business was never going to be sustainable because of exactly that. How can anyone but the creator of a product can ever have any authority over issuing “authentication” anything? Paying someone for their time and knowledge to help us observe whether signs found on bags are consistent with authentic items, that is entirely a different story. However. The implication on the latter is that there is no certainty. Only information analysis to hedge our bet for the genuine article. Is the secondary market ready for that conversation?
The problem is they don't seem to want original owners to resell their bags either. The person who bought it from Chanel can indeed authenticate the item. Otherwise, what good are receipts, serial numbers and papers for? This is a big issue. Declining quality and Chanel seems to want to hold on to a de facto ownership over all the products it makes. (This entire comment is alleged).
@@amorgladiador8856 It is a matter of semantic I guess. But as an original owner I can only testify that the item is authentic. Receipts can be falsified. Or original receipt of a similar bag used for another bag. Serial numbers too, because without registrations the serial numbers have very little value. "Authentication" is a very specific term, and when attached to a commercial interest that is worth billions, you can see why gatekeeping will start to happen. I am not pretending to know what they are up to, and I am not arguing against what is being said here as we speculate what they might be up to. I am only sharing my own experience dealing with this paid authentication. That sorts of thing did not exist in the past and reselling was simpler. Today, reselling and buying preloved are not more secure in my personal opinion. But with paid authentication, and the created false sense of security and unrealistic expectations like one person already commented, it simply made the process more stressful So in the final analysis, paid authenticators are making things worse, not better, for everyone.
@@amorgladiador8856 My reply to you seem to have disappeared, so here I go again: I think it is semantic. The right term to use perhaps is not "authenticate". It is understandable that Chanel is so contentious over what seems so simple for us since billions are at stake for them. I do not claim to know what they are up to, nor am I disagreeing with the commentaries here about what they might.
Not only is Chanel flexing their big company muscles, but they are also admitting that these superfakes are maybe just a bit too good? Very interesting twist. And yes, you called it all Dacob!!!
I found a Chanel jacket (you know the classic style jacket) at a charity shop once and it had the tag removed. I knew it was Chanel but a few people said they removed the tag because it's probably fake. However, I didn't think it looked or felt fake so I bought it. It was only $30 anyway. I subsequently had it authenticated and the opinion was that it was authentic. Anyway the point is that I now think they removed the label with the brand name because they are a small, not for profit shop, they probably didn't want to spend the money having it authenticated and didn't want to risk selling something branded with all of this type of behaviour from Chanel. And it's true if the jacket were not authentic, they could be in trouble for selling it and representing it was authentic so they probably just didn't want that hassle. Anyway, love the jacket and still wear it!
Where did you buy it, in London or in New York?
Great video segment! I guess this would only apply to Chanel as the WGACA website still claims "Authenticity Guarantee".....I can see this is going to create a lot of mistrust in the 2nd hand community if the WGACA marketing team decides to continue this claim for all the brands they sell and not mention anything different under the Chanel brand products OR can Chanel demand the company to stop selling the Chanel brand because of their marketing of "Authenticity Guarantee" which implies the Chanel falls under this marketing claim......I see more lawsuits coming down the pipeline from Chanel against these 2nd hand sellers since they have the upper hand now.
Hi Dacob great video, very interesting as always. What is the point of buying from Chanel? Aren’t they just driving customers to Hermes? I can’t understand what they would gain out of this. It sounds like the Tiffany Love bracelet situation where they won’t authenticate them anymore because they can’t tell the real from the fakes. Maybe Chanel can’t tell a real bag from a fake one and they don’t want to authenticate any of them anymore.😂
Dacob always has the tea. I’m living fuur it!
Btw the Hermés lawsuit about the Birkin NFT lost first round in court, its being appealed and we would see what would happen there. But I think if the NFT is not allowed, then the microscopic LV bag sold for 63k dollar should also be illegal.
I was just watching the preloaded Tokyo locations for coco and berkins and then this?!!
Love your channel. ❤
Youre right---This will set legal precedence but this is not about the NY resale shop or U.S. authenticators. This is about the superfakes on the market and it's also about the massive overseas market in places like Japan. This kind of ruling will GUT the secondary luxury market in Japan which a lot of U.S. women were using to get authentic luxury brands including Chanel for considerably cheaper. Japan's legal system is extremely sensitive to issues of trademark violation and its extremely illegal to sell fakes there. This ruling essentially makes any bag on the second hand market a "potential" fake with no means to authenticate it.
There’s always 2 sides, maybe three to a story. I noticed many are coming at Chanel for this lawsuit. I know😢 everyone has a right to decide what they do with their own items they’ve purchased, but I believe the very high price of the original product is due to the hike of prices on the second hand market. It’s a double edged sword. I only own one Chanel bag and never sold anything so I don’t benefit one way or the other but I do believe the greed of reselling has a lot to do with the currents situation.
Chanel is definitely playing with fire but I can see how this may have other ramifications such as:
devalue the “exclusivity” of the brand because the second hand market will not place such a high premium for their bags in this example. For people who do not care if their bags are real or not (gen z?), i can see how this is a good thing.
Aside from potentially flushing out the fakes on the market, due to the availability of these much cheaper second hand bags on the market, they may attract a clientele they do not necessarily want and hence my comment about devaluing the brand.
Thank you soooooo much for bringing the business perspective conversations which is completely lacking on you tube ❤because as much as i would love to see just pretty things on the tubes, the business side of things shape the direction of the fashion industry as a whole. I am so looking forward to you posting your topic on the fashion designers and them being disposable from the live- soooo many comments for that one on my end!
I don’t think so- I wouldn’t be easier buying Chanel bags due to the fact they charged HEFTY price tag and at the end likely I will lose ton of money if I were to sell it later.
I have a pair of rare vintage sunglasses that I could swear up and down were fake. I argued with the seller and everything. I reached out to a friend that worked for Chanel. They could NOT help me. I went to three authenticators and they verified they were real. I’m still skeptical. Granted they were secondhand, but it still svcks. It took a lot of time to calm down from the situation.
My guess is that word had gotten back to Chanel that some items were wrongly authenticated. As a consumer I would be horrified to learn that something I dished out thousands of dollars for to be a fake. Chanel is protecting their brand.
Knowing that there is a huge resale market, the right thing for Chanel to do would be to create Chanel Certified authenticators in order to accommodate that market.
I do agree! But I sell my chanel bags in Fb groups sometimes , there are couple authenticators are so trusted, a lot buyers will only purchase if they authenticate the bag,so I guess I will have to use them as long as I can move my bags lol
22:00 oooo i love that theory
Honestly I think some of these luxury brands sell to resale sites. How are there so many “new” bags like Chanel and Hermes being sold on sites like Fashionphile for double the retail price? 🥴
Neiman Marcus sells Chanel in their stores. Neiman Marcus works with Fashionphile. If a bag is new, it might be a return, display or a bag that did not sell.
I have a Chanel bag I purchased in 2016 at Harrods and they were already doing that on the receipt.
I think Chanel Sales are down and they want to hurt the pre-loved market sellers. I actually am surprised Chanel won that lawsuit. I would like to read the tag to see the authenticity fine print.
Sales will most likely drop even more. They can no longer claim their purses are good investments if they can't be resold.
So it’s becoming even more like the fine Art market with proof of provenance. Auction houses that handle both luxury goods and fine Art need to treat similarly.
Thanks for sharing information 👛🛍️🚢🙏🦆
Well the APPROPRIATE response is to go high on good quality dupes. Dupes have become increasingly accepted..if the design is there and the quality fits the price it’s sane purchasing. Beyond that it’s irrational illusion.
chanel is a weirdo
If they made both, then same bag. Lol. Can they get in trouble for charging two prices? Is that why they don't want any else looking at the bag. Am I making sense? I bought a few bags last few years that came with cards, bags and ribbons but second hand from same girl. Before I found you. And now they sit because I bet totally fake. Embarrassed to use.
Do you think they will have an option to sell it back to them?
How about nobody buy Chanel anymore, new or preloved? Problem solved😂
7:54 it is right to act like this. The same is with car services. A car service must train their staff at Mercedes to be able to put a Mercedes logo and to be called an official representative or car service.
I agree with Chanel though this would stop the prelove market problems it could mean they will offer trade in’s like cars lol
If they succeed, it will have a ripple effect that’s bad for me as a buyer as well as occasional seller of luxury items. 😢
Very interesting....💜
Most people who buy Chanel are not the Super rich, even those who have a number of genuine bags. The quality of the Chanel bags have apparently gone downhill fast, but the price is skyrocketing. True luxury bags have always been considered 'Heirloom' items. This will now leave owners of preowned purchased bags insecure. At this point a customer is now only buying from the boutique for the perceived 'prestige' of the bags brand. Not the quality. Not the service. The brand doesn't even seem to like it's customers. If this was a human relationship, it would be called toxic. Chanel clearly only want the Rich of the rich, and a share of whatever the middle class have left. This will now leave owners of preowned purchased bags insecure.
I get FOMO and insecure myself, sometimes I feel like owning a bag by Chanel would be the best thing ever... but in reality, I'd much prefer a large bank account and a beautiful home my family would enjoy. I'd only ever buy pre-owned from these "Top" luxury brands...but now, why bother. I'm jaded. And I've better things to worry about.
What's sad is that now, whether you own a fake or a real one... there is always questions and insecurities. It's just not worth it. Just buy any bag you love, and live your life.
Also The RealReal will no longer soon too issue Chanel authentic certificate… and Many other compagny….
😲I haz a Keepall 55 from What Goes Around Comes Around in Dillard's Montgomery, AL. East Chase location 30 yrs old looks brand new other than the beauuutiful patina just flawless & def. auth. I got for an amazing deal 1k dropped from 1,500 bc bad placement of the bag on the display it was too high up on the display for anyone to see or review. I had an amazing sales lady in the know. She has a side business authenticating. Smart darling Asian lady. I just used this keepall on a trip to Biloxi. I would have hated missing using it. I just cut the authenticated card off the tag. I'm running to look @ it now. Thank God I got it when I did!!! ❣❣❣❣❣💔❣
Materially altered includes people who repaint and lie about it later, which is a PLAGUE on the resale market - it becomes partially fake, therefore fake, and paint ALWAYS peels, which the maker would refuse to repair obviously. I spoke to an obnoxious reseller in a comment section and asked her if she TOLD customers they were buying something painted and she got offended and insisted she didn't have to! I told her she did and a sale is only legal if they know what they're buying but she tried to gaslight me.
There you go again educating the masses with deep history and current events! Keep it up because no one does it like u.
you tell us this Dacob for 100 years now people are waking up so old
There is some service now that can check from internal data, do it by people who work for backend. But anyways authenticators still make people think that their opinion are more reliable than data from internal by saying superfake can copy even make it show in data page lol.
yeah bc no one want to buy preloved if it's unauthentic and how are you going to sell ur item to a place that isn't allowed to authenticate chanel product it's contradictory
I would never buy a Chanel bag again
Slippery slope! 😮
and no one will want to buy from boutique bc it's as good as trash bc you can't resell if ever you need to bc preloved markets are not allowed to authenticate
If Chanel is worried about authenticators they can offer a course for authenticators to take and be Chanel approved? 🤔
Neiman Marcus and Sotheby’s are good
Just announced in the Guardian newspaper. Hermes sued in California due to purchase "journey" for Berkin bags.
Preloved companies should not authentic anything. They should just act as a resell company without authentication services and let the customer authentic their purchases themselves at their own discretion. Doing this would also subsequently cause the prices of second hand designer goods to go down allowing a more fair preloved market. This would also cause a decrease in the reseller “business” allowing customers to acquire items in the retail store more readily. I know it won’t go back to the days where you’d find a designer item at a flee market for a steal but here’s hoping.
Hypothesis: Customers are.changing their behaviour both for environmental and value reasons resulting in the preloved market growing fast. Fashion houses must see that 'new' sales will drop in the future as customer buying trends lean towards the preloved market.
So could this simply be their early moves to grab control of those preloved markets for their own goods and add them as a channel for future sales. I suspect if they kill the market for their customers to sell thier expensive goods then the 'new 'sales will drop...
However, if their customers sold it back to them it could then be sold as preloved fully authenticated item by the fashion house..how can also control volume and therefore price as its the only channel to buy their goods preloved and authenticated). You have a happy(ish) customer (who just sold their item through the only channel avaialble). But also a happy preloved customer who just bought a fully authenticated heirloom item...... and a fashion house that has new sales, preloved sales and also the glowing title of doing the right thing for the environment (locking down the market and controlling volume as well).
No more Chanel for me! 😢
The tea was good☕☺️
Why don't they just go down the same route as Mulberry, who have a pre-loved section on their website! 🤔
Chanel is gonna ruin everything.
My bff said rent authenticators from Coco?
So the situation will be if we buy Chanel we are stuck with it for life, as it will be almost impossible to re sell it even if you have the receipts etc, because none of it gatantee anything. So it will be no longer a good investment/ purchase. Who wants to be stuck with a bag forever? It is going to backfire, perharps they want to make it to become scarcer to turn into an Hermes, however there is no use to it, if you can't resell it.
Here's the deal. If people can no longer resell their luxury goods then the luxury brands will shoot themselves in the foot. You buy something, you decide you don't love it and want to resell. Many people will use the money from the resell to go towards a new luxury purchase. If that possibility drys up, then a lot of people will simply decide they don't want the luxury brands anyway.
Think about it you can’t authenticate on any Selling Chanel.
I agree with the legal opinion. Pre loved stores which has nothing to do with the brand or copyright of the brand are boldly stating that a bag they got from God knows where, is an authentic item!!! I’m surprised this practice of selling preloved bags has gone on for this long.
Perhaps Chanel will start charging for authenticity paperwork…
That opens up to other brands like #LouisVuitton
How do you recommend authentication? Does chanel authenticate? Like how does a consumer of preloved then authenticate? Any thoughts appreciated....alleged and not rooted in facts 😉
🥰
People are probably not paying their high prices anymore and moving towards pre-loved so now Chanel is raging war on pre-owned businesses. They are greedy and don’t care about anything else. They can do whatever they want as a business. Now, it’s up to us what we will do based on what they are doing
❤
First!
I’m sorry but aren’t Chanel authenticators are satisfied by Chanel? If not they are making a great business! One can order fakes from China and call them original, add their certificate and get +3500€/bag
i think they should partner up with fashionphile on the authenticity checks and charge these companies for using their chanel authenticators