The dark magic of communication - How we manipulate others | Christopher Cummings | TEDxNTU

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  • เผยแพร่เมื่อ 2 เม.ย. 2017
  • Communication is a seemingly magical process that affords us the ability to understand one another through the use of our voice and body. However, the magic of communication can be used either benevolently or maliciously. This TEDx talk delves into the magic of communication and highlights how communication is used strategically to influence people to make decisions that they would not have otherwise.
    Serving as Assistant Professor at NTU’s Wee Kim Wee School of Communication & Information, Dr. Cummings’s teaches Strategic Communications, while carrying out research into the critical role that communication plays in decision-making processes in the medical industry. Through his talk, he unravels the magic behind communications, revealing to the audience the coercive trick of communication.
    This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

ความคิดเห็น • 224

  • @lemisfameica6171
    @lemisfameica6171 หลายเดือนก่อน +145

    Anyone from Instagram 😂

    • @sneh9409
      @sneh9409 28 วันที่ผ่านมา +2

      Lol I love people like you

    • @user-lj6tm4ng9l
      @user-lj6tm4ng9l 17 วันที่ผ่านมา +3

      Yaaa i got this on insta only 😂😂

    • @AllINONE-lw6cp
      @AllINONE-lw6cp 17 วันที่ผ่านมา +1

      We're here😂

    • @iqranadeem8549
      @iqranadeem8549 16 วันที่ผ่านมา +1

      😂

    • @kayenattabassum5966
      @kayenattabassum5966 13 วันที่ผ่านมา +1

      Hi there 👋🏻

  • @sandeepkamboj8461
    @sandeepkamboj8461 2 หลายเดือนก่อน +179

    Any one of 2024

  • @hendrixtarantado2114
    @hendrixtarantado2114 3 ปีที่แล้ว +330

    Ive always been fascinated with people who knows how to talk their way in or out of any situation. When u already know they're lying but still convinced u to believe anyways. Like they know what to say to get the reaction they want. Its all mind games i guess.😐👍✌️🙏

    • @Thedreamer20015
      @Thedreamer20015 2 ปีที่แล้ว +12

      I often end up surprising myself when I am successful. I recently got a message from my school telling me I had to take a 12-month break cause my GPA wasn't very good but that I could appeal it. I knew that if I had a meeting over my computer or over email I wasn't going to be able to make a good case but I knew that if I could get an in-person meeting, I would be able to use my charm and be successful. I could tell that she was eating up every single word I was saying and I did mean some of it but I embellished it unbelievably to what she would've most likely wanted to hear, I could just feel her buying my story as time passed, I left her office with the biggest smile on my face as I knew I killed it. I got my letter or reinstatement a couple days ago.

    • @noompsieOG
      @noompsieOG ปีที่แล้ว +8

      I’m fascinated by the people who are so susceptible to being manipulated so easily , even when it’s blatantly obvious to them

    • @B.P._
      @B.P._ 8 หลายเดือนก่อน

      @@noompsieOGIt’s called propaganda and it was legalized under the US population during the Obama administration.

    • @jaquicx9500
      @jaquicx9500 7 หลายเดือนก่อน +1

      I agree with both of yall. I wonder what others think of this moral scenario: what if you know someone better than they know themselves; is it wrong to manipulate them into getting what they want?

    • @sayhitodevil9781
      @sayhitodevil9781 7 หลายเดือนก่อน

      ​@@Thedreamer20015that's the skill I want men😢

  • @melmac3464
    @melmac3464 8 หลายเดือนก่อน +55

    If you want to learn great ways of communication watch The Wizard of Words. He's a communication genius. And his videos are easily understood and to the point. I can't believe how amazing of a communicator I have become. ❤ This video did nothing but confuse me. Lol

  • @williamcompitello2302
    @williamcompitello2302 3 ปีที่แล้ว +25

    Treating ultimatums as universal truths also works.
    "I ALWAYS do this and NOBODY will EVER be PERFECT at it!"
    Versus this,
    "I usually do this and not many will reach my level at it."

  • @carlosmdemu4840
    @carlosmdemu4840 3 ปีที่แล้ว +15

    I don't know what was looking for and come across with such mindful presentation. Thank you for the lesson

  • @lowellconnell
    @lowellconnell 6 ปีที่แล้ว +185

    Well spoken.
    We are bombarded with hate propaganda and fear inducing tactics on an hourly basis, it is constantly communicated to us and it corrodes or 'affects' perspective.

    • @zes7215
      @zes7215 6 ปีที่แล้ว +3

      wrg, not fear inducing, no fear etc for such or anyx

    • @NighthawkX02
      @NighthawkX02 5 ปีที่แล้ว +7

      Think about music, what it does to us if we consume the wrong music

    • @mattziegler2969
      @mattziegler2969 2 ปีที่แล้ว +1

      Name a single instance when hate was deceminated through Official Establishment Tactics. I won't ask you back up your claim about "hourly bombardment" just name one instance in which hate was given an official platform.

    • @lowellconnell
      @lowellconnell 2 ปีที่แล้ว

      @@mattziegler2969 I'm going to take a stab in the dark and guess you're not a Muslim? It may be subtle, it may be suggestive, you may not perceive it as hateful, but in essence, it's there.
      I only hope you take off the blinkers and question the authority which tells you it knows what's in your best interest, better than you do yourself.

    • @mattziegler2969
      @mattziegler2969 2 ปีที่แล้ว

      @@lowellconnell I'm not a Muslim; I am an Atheist. And all I'm asking for is a single example of a time when Racial Hatred was given an official platform. I don't want to hear about a bunch of stuff that I'm too blind to notice. I want you to describe what I'm too blind to see, specifically

  • @acitizen9824
    @acitizen9824 4 ปีที่แล้ว +76

    Excellent presentation, I could not have put it into better words. It is very hard to express this to others sometimes, and you have rolled it up beautifully. Bravo!

  • @abidhussain7190
    @abidhussain7190 8 หลายเดือนก่อน +3

    Thank you. You were well prepared and meaningful

  • @joshuamokaya4049
    @joshuamokaya4049 3 ปีที่แล้ว +69

    Wow i like this guy he has opened my eyes to trancend beyond limitless as a manipulator....wow wow wow...knowledge in power.....weapon

    • @NeyuhB123
      @NeyuhB123 2 ปีที่แล้ว +1

      I feel the same way. Just not so happy about the barriers caused by fear to in the minds of generations of people. Not so happy about ASD.

  • @kimberleyjordan3462
    @kimberleyjordan3462 2 ปีที่แล้ว +2

    very good approach, Thank you professor Omar for this reflection,
    Kimberley

  • @TheSmartAsz
    @TheSmartAsz 2 ปีที่แล้ว +4

    So relevant to society today!

  • @HMSkillBuilders
    @HMSkillBuilders 4 ปีที่แล้ว +11

    magnitude and probability...affects generally are primal emotions ...fear, happy, sad, mad, glad spectrum

  • @yerielsantosrodriguez9592
    @yerielsantosrodriguez9592 4 ปีที่แล้ว +4

    This is priceless.

  • @eternity2913
    @eternity2913 9 หลายเดือนก่อน +2

    A very great message and moreover magnificent execution and presentation😀

  • @frigglefragglefunk
    @frigglefragglefunk 6 ปีที่แล้ว +23

    This is very interesting. All successful artists in the modern world do this

  • @mutahi63
    @mutahi63 3 หลายเดือนก่อน

    Best explanation on how to communicate complex diseases like Mad Cow Disease. Will use this in my classes.

  • @theunfair8925
    @theunfair8925 5 ปีที่แล้ว +38

    *Manipulation intensifies*

  • @ellemaio8186
    @ellemaio8186 3 ปีที่แล้ว +4

    I thought I would actually learn something I can use... obviously in a good way.

  • @muskduh
    @muskduh 2 ปีที่แล้ว

    thanks for the video!

  • @candysummer4005
    @candysummer4005 4 ปีที่แล้ว +12

    I thought the talk was very well presented and interesting.

  • @jacky663
    @jacky663 4 ปีที่แล้ว +6

    I was totally wring in this first test. I named it exactly the other way around

  • @TheSquidNinja
    @TheSquidNinja 2 ปีที่แล้ว +2

    A loooot of people need to learn about risk assessment right now.

  • @rajibbhaskar.fluency
    @rajibbhaskar.fluency 2 ปีที่แล้ว +2

    excellent

  • @vibratehigher2441
    @vibratehigher2441 3 ปีที่แล้ว

    Thanks

  • @arvindchitoor9007
    @arvindchitoor9007 15 วันที่ผ่านมา

    Wow. Proof. It's a blast of knowledge. 😊❤ This will help someone definitely who are in sales, business, Health care,etc. 😊

  • @shikherkanodia533
    @shikherkanodia533 2 ปีที่แล้ว

    Amazing

  • @Dehuu_music
    @Dehuu_music 16 วันที่ผ่านมา +1

    from communication to biology

  • @brinellekaduda
    @brinellekaduda 6 ปีที่แล้ว +13

    very informative and interesting

  • @antoniodossantos5960
    @antoniodossantos5960 2 ปีที่แล้ว

    Interesting 🌎

  • @302_abhranil5
    @302_abhranil5 9 หลายเดือนก่อน +2

    Even the cameraman was scared then he was like "boo"

  • @moderndaythinker3897
    @moderndaythinker3897 4 ปีที่แล้ว +4

    He needs to write a book!

  • @143prettycool
    @143prettycool 2 ปีที่แล้ว

    Explained the process well. But where this can be viewed by common people.

  • @pihubhatnagar790
    @pihubhatnagar790 3 ปีที่แล้ว +30

    Am I the only one who actually called Boba Kiki n Kiki Boba??

    • @lexie23ful
      @lexie23ful 2 ปีที่แล้ว

      Same!!!

    • @amaljoaby
      @amaljoaby 8 หลายเดือนก่อน

      Majority hits

    • @MrRaj7799
      @MrRaj7799 3 หลายเดือนก่อน

      Yes you are the only one

  • @Awakened133
    @Awakened133 3 ปีที่แล้ว +2

    Georgetown knows how to do that. For sure

  • @120upsc
    @120upsc 8 หลายเดือนก่อน +4

    Doctors are one of the examples.

  • @realityrealized8370
    @realityrealized8370 5 ปีที่แล้ว +42

    Extremely important and relevant information and great presentation good sir very well communicated.
    Thank you.

  • @AhmedALI-yd5wn
    @AhmedALI-yd5wn 3 ปีที่แล้ว +2

    You got me start with Kiki and babo as it looks like bobbling figure. Got me. Lool

  • @yerielsantosrodriguez9592
    @yerielsantosrodriguez9592 4 ปีที่แล้ว +4

    He looks excited; I can see it. 🤨

  • @sillylittlebirds6259
    @sillylittlebirds6259 5 ปีที่แล้ว +2

    💡

  • @tiaturnbullchampionscoachi9587
    @tiaturnbullchampionscoachi9587 5 ปีที่แล้ว +14

    How is it possible that this had 34,000 views and only 17 comments? Maybe because when I first started watching I thought it was going to be amazing I love communication and this guy is really good looking. He was off to a good start but the end didn't pack a punch that I would have liked. I guess the message is that we should fear some things more and fear other things less and the label we give them causes us to fear more or less? I wish there could have been more examples of how language is used to manipulate us such as the marketing of Edward Bernaise etc.. I would have liked to learn more about what it is, how to recognize language when ot is being used to manipulate and what we can do about it. I mean he is in the medical industry right? That industry uses advertising to get people to pay for pharmaceuticals, maybe we'll hear some shocking medical truth from Mr. Cummins once he is no longer getting the paycheck? Great presentation and speaker style, a bit of news and not much deep content.

  • @jjones22
    @jjones22 4 หลายเดือนก่อน

    I think he's telling us to communicate in understandable language

  • @hahahahdbdhds6308
    @hahahahdbdhds6308 4 ปีที่แล้ว +2

    I listen to this and took nothing away

  • @fa6fa6f36
    @fa6fa6f36 6 วันที่ผ่านมา

    So we get bossesed about someone because we fear loosing him, we have childhood lack of acceptance

  • @toluwanimibankole2345
    @toluwanimibankole2345 2 ปีที่แล้ว +3

    Set the speed to 1.5x

  • @wolfievh6035
    @wolfievh6035 2 ปีที่แล้ว +2

    I don’t really understand what he is trying to explain with all these examples, can someone explain?

  • @SoniaColonGuilfuchi
    @SoniaColonGuilfuchi 3 ปีที่แล้ว

    I am beside myself and interested in why I chose differently on instant sight. I associated Boba with the word "Pow" or "Bam" inside and thought Boba. The Kiki seems groovy like the 70's. I felt this a cool name for then. what does it mean to be different here? lol..okay listening to the rest now.

  • @HelLo-dl4ne
    @HelLo-dl4ne 4 ปีที่แล้ว +18

    17:47 well.. he must be living the life right now with the corona sh*t.

    • @gustavodiaz1570
      @gustavodiaz1570 4 ปีที่แล้ว

      This was great, thanks, I been tryin to find out about "reprogramme your mind" for a while now, and I think this has helped. Ever heard of - Giyoe Fonogan Builder - (just google it ) ? Ive heard some super things about it and my partner got excellent success with it.

  • @JBrown-nj9zv
    @JBrown-nj9zv 5 ปีที่แล้ว +8

    I named the shapes opposite

    • @pihubhatnagar790
      @pihubhatnagar790 3 ปีที่แล้ว

      exactly n I was like, how did everyone else actually said the same thing!!!!!

  • @user-hf2bp3qq8w
    @user-hf2bp3qq8w 6 ปีที่แล้ว +2

    Brilliant ...!

  • @ziyarizvi4567
    @ziyarizvi4567 4 หลายเดือนก่อน

    There should be English subtitles for better understanding.....

  • @mightymime6489
    @mightymime6489 4 ปีที่แล้ว +2

    I gave the shapes personaluty and got the names opposite of what he thought.

    • @ajbrown8075
      @ajbrown8075 4 ปีที่แล้ว

      I believe that was the whole point of the talk...

  • @cpr3296
    @cpr3296 หลายเดือนก่อน

    Could anyone give the summary of this conversation?

  • @jiangel4980
    @jiangel4980 6 ปีที่แล้ว +12

    Where is ted?

  • @o0o-jd-o0o95
    @o0o-jd-o0o95 2 ปีที่แล้ว +2

    I definitely picked the same as well Kiki sounds like a name that's got sharp points whereas boba sounds rounded off EDIT: I also stopped the video immediately after he said which is which before he went on to explain why and I find that kind of funny now haha because that was my exact train of thought

  • @user-bl6hq5cu5d
    @user-bl6hq5cu5d 7 หลายเดือนก่อน

  • @talhaabbas5832
    @talhaabbas5832 2 ปีที่แล้ว

    I wish if I could greet this guy in real life

  • @yunnan9109
    @yunnan9109 4 ปีที่แล้ว +2

    That test works only on people who are from countries that use Latin alphabets. The shapes shown correlate with how the words are spelled. Nothing to do with how it sounds. Both Kikki and Boba are spelled respectively with K and B. Therefore people in the audience associated the shapes of the letters with the shapes of the shapes. K is spiky and B is round. Try that in Asia and you'll see different results.

    • @guydan
      @guydan 4 ปีที่แล้ว +1

      Yun Nan I went off of how they sounded and consequently felt to me.

    • @KamranKhan-kg8ed
      @KamranKhan-kg8ed 4 ปีที่แล้ว

      When the words are said to you, you don't think of the image of the alphabets immediately but you can name the shapes.

    • @factswala2852
      @factswala2852 8 หลายเดือนก่อน

      I am from asia nd it works on me

    • @yathishb7954
      @yathishb7954 8 หลายเดือนก่อน

      Baba is South Korean drink ,famous in all over the Asia, so it works on them

  • @orly360
    @orly360 4 ปีที่แล้ว +16

    Ok when he screamed he got me. Headphones 💀

  • @sevara_m
    @sevara_m 8 หลายเดือนก่อน

    👏👏

  • @Sven_Ark
    @Sven_Ark 10 วันที่ผ่านมา

    Even the camera man flinched 😅

  • @DucNguyen-sd4mn
    @DucNguyen-sd4mn 7 หลายเดือนก่อน

    I find myself confused of what the message of this video is so I want to write it down in case I'm wrong so people can correct me. It is about manipulating people using the method of, let's say, hot and cold, which refers to a pattern of behavior where one alternates between warm, engaging behavior and distant, disinterested behavior?

  • @dexteremrit3130
    @dexteremrit3130 ปีที่แล้ว +2

    I am a bit concerned over what many deep an intelligent pres!

  • @r.i.p.4485
    @r.i.p.4485 3 ปีที่แล้ว +8

    It's called spelling for a reason. Wink Wink, Hint Hint.

    • @ony583
      @ony583 3 ปีที่แล้ว

      I'll cast a spell on you.

  • @julzhotti5466
    @julzhotti5466 2 ปีที่แล้ว

    I honestly had no idea what name to call what shape, therefore his experiment didnt work on me & now I dont understand the concept

  • @christopherburton322
    @christopherburton322 7 หลายเดือนก่อน

    Sounds like everything he’s talking about related to the fearmongering and the psychological warfare that we’ve been thur for the last 3 years.

  • @user-nk6ie3vm3p
    @user-nk6ie3vm3p 9 หลายเดือนก่อน

    okay

  • @urbanwarchief
    @urbanwarchief 3 ปีที่แล้ว +2

    I like to believe bards had the power of communication, they had a song that riled up the party they were leading.

  • @good__enough
    @good__enough 3 ปีที่แล้ว +2

    Okay, but ... what I wanna know is how to recognize when someone is manipulating me. How do you recognize manipulation Right Away?

    • @chicolico9096
      @chicolico9096 3 ปีที่แล้ว

      Government is doing this when we speak....

    • @143prettycool
      @143prettycool 2 ปีที่แล้ว

      @@chicolico9096 how can we see this in public

  • @nothing80400
    @nothing80400 4 ปีที่แล้ว

    The " rights of Englishmen " are the perceived traditional rights FOR ALL THAT WANT TO EVOLVE IN OPENED LEVEL OF DEVELOPMENT of English subjects and later English speaking subjects of the AMERICANS THAT WANT MORE THAN ONLY BASSIC COMMUNITY .

  • @Nildaem
    @Nildaem 2 ปีที่แล้ว

    I figured boba sounds like BaBoom! And kiki has a bubbly personality

  • @cuneytbozok
    @cuneytbozok 5 ปีที่แล้ว

    "Silivri" ile korkutulan biz, tanıdık geldi.

    • @djrobbie7717
      @djrobbie7717 4 ปีที่แล้ว

      Kalabalık akvaryumlardan çıkarsan, silivriyi unutucak hale gelebilirsin.

  • @dannac_8888
    @dannac_8888 5 ปีที่แล้ว +40

    Great jellyfish imitation... 😉

    • @mikeypolo12
      @mikeypolo12 4 ปีที่แล้ว +3

      Mind blowing how the room didn't fill of laughter lol. I saw your comment before I seen spongebobs net filler, I was patiently waiting to understand your words. Was not disappointed !

  • @siglawooify
    @siglawooify 17 วันที่ผ่านมา

    Thank you for this. But i am almost done with that mountain top cabin stacked with unperishable food

  • @staceynorton8297
    @staceynorton8297 2 ปีที่แล้ว

    My answer would have been I don’t know, to the shape because I didn’t

  • @jackaltun8632
    @jackaltun8632 5 ปีที่แล้ว +6

    Manipulation
    It wont let me go.
    Heywire ,pliers.

    • @prakashreddy6024
      @prakashreddy6024 4 ปีที่แล้ว

      Thanks for the time healing process

    • @143prettycool
      @143prettycool 2 ปีที่แล้ว

      How they get information to do this

  • @AZTigerMMA
    @AZTigerMMA 3 ปีที่แล้ว

    Where did he go to school they talked about the ear bones haha

  • @Priz.Ratbrains
    @Priz.Ratbrains 5 ปีที่แล้ว +4

    11:22

  • @elenekobelashvili678
    @elenekobelashvili678 4 ปีที่แล้ว +2

    when he started to talk ab showing up in my clothet at 3 in the morning, was terrifying cause surly he's good speaker but he's face kinds creeps me out, little bit scary. handsome but scary )

  • @d159inu
    @d159inu 3 ปีที่แล้ว +3

    Bible says magic, witchcraft, sorcery, is usurping the Lords will. Lying and manipulating others is an example of this.

    • @Rivaldomphela
      @Rivaldomphela หลายเดือนก่อน

      Exactly what I was thinking when watching this video....this is purely wrong infront of GOD

  • @arlencepeda9974
    @arlencepeda9974 3 ปีที่แล้ว

    I actually didn't get keke and boba right. Is something wrong?

  • @Isaiah-ft5nx
    @Isaiah-ft5nx 2 ปีที่แล้ว

    Imagine if the public understood this simple concept.... Would the bug even exist?

  • @claravoyant4061
    @claravoyant4061 2 ปีที่แล้ว +2

    Some people are magical. Most commutation is non verbal . As a Norse and last of the pagan Roma Lithuanian pagan . And PR its second nature to me

  • @ThomasCusumano
    @ThomasCusumano 9 หลายเดือนก่อน

    Right?

  • @hateliedecieve
    @hateliedecieve 3 ปีที่แล้ว

    Using Robert Plutchik's Wheel of Emotions without giving him credit...

  • @coppersense999
    @coppersense999 6 ปีที่แล้ว +2

    My takeaway? What is RAYON??! Lol I am programmed I guess.

    • @ghostofachance8055
      @ghostofachance8055 5 ปีที่แล้ว

      B. Colwell rayon is a type of fabric. I think it was Radon! Radon is an unhealthy and dangerous invisible gas.

  • @connormacleod6419
    @connormacleod6419 2 ปีที่แล้ว

    Just giving up the whole game here

  • @antiheroine3611
    @antiheroine3611 2 ปีที่แล้ว +2

    Am I the only one who made Kiki the cuter, blobby shape?

  • @lightyagami570
    @lightyagami570 6 หลายเดือนก่อน

    Willson fisk?

  • @AurA_XT
    @AurA_XT 9 หลายเดือนก่อน

    "Aa fect"
    I know you can hear this, you watched the video, you know how it sounds

  • @yijjaj
    @yijjaj 2 ปีที่แล้ว

    For example: plan de mia

  • @flopfun6115
    @flopfun6115 8 หลายเดือนก่อน

    Its completely revovling around health as he's a health specialist. You wont get what ur looking for in this video

  • @oonooooooooo
    @oonooooooooo 3 ปีที่แล้ว

    he looks like damien from mean girls

  • @jasonrivera6842
    @jasonrivera6842 3 ปีที่แล้ว +2

    Paper cuts hurt

  • @soukainaboussaad2242
    @soukainaboussaad2242 ปีที่แล้ว

    can i find this conference in the Official website of TEDEX? if yeah ,,please write the link for me and thank you

  • @hritikjain8932
    @hritikjain8932 2 ปีที่แล้ว

    You can feel and see what he is saying while tripping on acid

  • @eviesyd
    @eviesyd 5 ปีที่แล้ว +4

    It is not a good idea to watch this and jogging on the treadmill lol

  • @user-iu1jg6ej4r
    @user-iu1jg6ej4r 3 ปีที่แล้ว +6

    This is what witches use to manipulating the mind

  • @qxy7440
    @qxy7440 ปีที่แล้ว +1

    My reasoning was kiki sounds like spikey and boba sounds like a blob

  • @TheEbble
    @TheEbble ปีที่แล้ว

    And where does courage fit in when fear is being accepted with open arms like this?😅😅😅