1. Mengapa perusahaan perlu melakukan design-driven innovation ? 2. Dari video tersebut, apa saja contoh inovasi yang dilakukan dengan metode design-driven innovation ? 3. Bagaimana metodenya dalam melakukan design-driven innovation ? Secara outside-in atau inside-out ? Jelaskan.
We live in a world where ideas are not rare, there is a lot of opportunity. At VirTex we nurture our OEM partners ideas enabling them to bring them to life. That's a very exciting role to play.
There is something not completely adding up in this speech. In my experience if you follow a design thinking process in a correct way you find the meaning for the others from collecting and trying to empathize with people and bringing in different points of view. If you make a product just on YOUR understanding and experience and based on what YOU like as a designer there is a big risk of bias especially, racial, gender, origin and religion BIAS. If you actually TALK with people, learn from them, observe the context you understand WHY they would buy a candle. This TED talk is not a dialectic between Meaning center Design and Solution center design BUT more between PEOPLE Center Designer and DESIGNER Centered Design. In my opinion, who leads the innovation process COULD start from his/her own experience but acknowledging that He/She is full of assumptinos and bias and they need to go over them adding other points of view to the discussion. To be coherent with what I just said, I am open to continue the discussion here to understand other people point of view on this :)
I think I am a little late to your comment haha, I also think like you but I’m reading his books about innovation and his argument is that if you study people that buys candles you will get feedback about an existing problem and make better the things that need to be better and if you want a radical innovation you need to give a meaning by having profound conversations about lighting, candles and all the aspects that can relate to the use or meaning of candles.
In book, he argues that collecting user experience won't work for radical innovations. Those innovations are such that people did not know they want it before they use it. We have to create a meaning for them which they were unaware of.
I feel as though it's kinda hard to take any of this seriously given that he's only written about innovation and design, and hasn't innovated or designed anything himself. And the lightbulb intro? lol.
![งมหอย จับปลา มือเปล่า หาอยู่หากินแบบวีถีอีสานกับแก๊งเซียนหรั่ง ม่วนคัก! [ขอนแก่น] @Sianstudio](http://i.ytimg.com/vi/JEJZg6N-AbU/mqdefault.jpg)
WOW! Amazing speech! Gratefull to have listened to this. Thank you also to my professor for suggesting me this.
I'm deeply grateful for his talks. Thanks.
This is so important; meaningful innovation.
1. Mengapa perusahaan perlu melakukan design-driven innovation ?
2. Dari video tersebut, apa saja contoh inovasi yang dilakukan dengan metode design-driven innovation ?
3. Bagaimana metodenya dalam melakukan design-driven innovation ? Secara outside-in atau inside-out ? Jelaskan.
Meaningful speech
I like to think of this like innovating innovation ;)
We live in a world where ideas are not rare, there is a lot of opportunity. At VirTex we nurture our OEM partners ideas enabling them to bring them to life. That's a very exciting role to play.
かっけぇ
There is something not completely adding up in this speech. In my experience if you follow a design thinking process in a correct way you find the meaning for the others from collecting and trying to empathize with people and bringing in different points of view. If you make a product just on YOUR understanding and experience and based on what YOU like as a designer there is a big risk of bias especially, racial, gender, origin and religion BIAS. If you actually TALK with people, learn from them, observe the context you understand WHY they would buy a candle. This TED talk is not a dialectic between Meaning center Design and Solution center design BUT more between PEOPLE Center Designer and DESIGNER Centered Design. In my opinion, who leads the innovation process COULD start from his/her own experience but acknowledging that He/She is full of assumptinos and bias and they need to go over them adding other points of view to the discussion.
To be coherent with what I just said, I am open to continue the discussion here to understand other people point of view on this :)
I think I am a little late to your comment haha, I also think like you but I’m reading his books about innovation and his argument is that if you study people that buys candles you will get feedback about an existing problem and make better the things that need to be better and if you want a radical innovation you need to give a meaning by having profound conversations about lighting, candles and all the aspects that can relate to the use or meaning of candles.
In book, he argues that collecting user experience won't work for radical innovations. Those innovations are such that people did not know they want it before they use it. We have to create a meaning for them which they were unaware of.
I have seen a Mark Cuban's small clip saying the same thing.
I feel as though it's kinda hard to take any of this seriously given that he's only written about innovation and design, and hasn't innovated or designed anything himself. And the lightbulb intro? lol.