This sales tactic MADE ME $35,000,000...
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- เผยแพร่เมื่อ 17 ม.ค. 2022
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
![How I learned to SELL...[mindset training]](http://i.ytimg.com/vi/AGCtZmgJ1JA/mqdefault.jpg)
Tried this with a girl at the bar. I said “do you want it in the front door or the back door?”….
She hit me with pepper spray and then I got banned from my favorite bar
😂😂😂😂😂
Sorry about that....guess it doesn't work all the time....🤷
🤣🤣🤣🤣
😂😂😂😂😂😂 Oh my goodness!
She should have asked: Do you want pepper spray in your eyes or your nose?
she aint in the business
@@loveiskind5792 yeah she wasn’t much of a negotiator 😂
If done tactically, this works great. Done poorly and too straight forward and your going to lose a bunch of annoyed potential customers.
@@ashte5486 Essentially yes, but not even to this extreme even. A smart customer will easily catch on to a pushy sales person who is trying to give them no choice but to purchase. You need to at least first read some significant interest in the product before you attempt to close the sale.
I’m good at assuming the close but hard time reinforcing the decision. End up with more cancels than I’d like
@@ashte5486 This is why people hate sales people so much. Let me give you an example. You know when you are in a good mood and decide to do something nice and you go to the do your dishes since they’ve been stacking and then right as you walk there your mom yells at you to do the dishes and now you don’t want to do it anymore. It's the same thing. When people go to the table they are expecting and know a sales person will try and convince them. Which is a huge turn off. They have to be convinced but it needs to be super nonchalant and not to pushy or its going to upset people.
@@endurewithjacob4948 No if that dish scenario happens you have to check yourself for being an immature loser and that's on you.
Exactly, as an "upsell" like he mentioned. If you're a good salesman this will be unlikely to come across as pushy to someone who is already buying.
I do that with my 3 year old. "Do you want to take a bath now, or in 5 minutes?"
I do that too! Works like a charm on my 6 year old.
Hahahaha I give a try and ask to my daughter, do you want to take the shower right now or later? -I don't want to take a shower hahahahahah she beat me.
@@isacard1776 She is the future President.
True
Enjoy it while it lasts, they get smart fast
"Assumed close" awesome sales tactic I use towards the final conversation of trying to sell a package to a fitness client. I like to close with " were you thinking of the once a week or twice a week training session?" Recently started to trying to avoid the word "package" at the end of the initial first session
Idk if you know more about training than me....sign me up for twice a week! How many people come to your sessions?
😂😂😂
Clifford Inu !
7 weeks old!
Highly deflationary ✅
Low market cap ✅
Low token supply ✅
Token burns✅
Invested in the metaverse ✅
Invested in NFTs✅
This bag will never stop growing
Program
@Raphael Fiskaa Gerbron 😂
Being in sales I can attest this is a strong tactic but it does take some finesse. There’s a fine line between using assumption to overpower someone’s ability to say no and making them feel bullied into a sale. Use with caution.
When should you use it?
@@PrDannyRomeroit’s about how you do
Be natural
@@PrDannyRomeroI know I am super late to this, but fuck it. It’s all about expectations. If you come into my business and I set the expectation that I am going to help you through this process and build out the right package for you, then you won’t be mad at me when I assume you want the things.
If I “trick” you by making you believe that you are there to buy one specific thing, and I assume you want more things, you’re not going to be happy.
@@lawjikgamingthanks for info
Learned this when setting appointments back in the day. Never ask "is Wednesday at 10 ok? " you would instead ask "is Wednesday or Friday better for you" ...very simple tactic. Yet very effective.
This works with dating too. Assume they're interested and let them tell you if they're not. A lot of people approach the wrong way giving the other person reasons to say no.
An example: "what's a good way of staying in touch?" rather than asking IF you can get their number. See the distinction?
Yahhh
Ah yes, assuming consent, cuz that never causes problems
They will ghost you even if you can trick them into sharing their contacts.
She can just say "none" 😊
@@eomoranif you want to do business and sx, .... thats your choice tho plenty of people are able to separate them. AnD accept the NO.
Little did he know the girl was flirting with him and he had no clue …. Sex sells
And she was married 😨
With a big ring and nice handbag, sounds like she’s not worried about paying for supplements
Factz 💯 😂
She was??
xaaaaactly
How about we say that she was already interested in buying the supplements. Your question would have made no difference because she wanted some of that already
Damn, you charged 35 million off her filed card for 2 supplements? Well, she didn't ask for the price so I guess that's legit
🤣
😂😂
Gold supplements. . .
yep, just like that.
"I think it's got like 9000% iso whey, BCAAs and electrolytes in it"
Inflation got us all messed up
The amount of value I am getting from Alex's videos is unbelievable. I'm just going to start watching at least one of his videos every single day... Go through all of them and go through them again. So many insights!
Same here man. Binge watching all of his content lol
Make sure to apply them too!
I love the way people are unlocking levels when they listen to you. Like most of the people listening just leveled up. I have always been really good at talking to people so stuff like this comes easy once you understand it and most of the time they could literally care less about all the details they just want to get in and get out.
How much did you earn passively of crypto chico?
Chico Gets it!!! We are of the same clothe. I have found that a lot of the things i do intiuitively, regarding customer service, sales, building rapport. I am the out going, happy go lucky type of guy. I have always worked to make them happy. I dont know when or where it comes from, but it has given me genuine relationship with people.
@@doingitdavy1507 Well done for being a regular person I guess?
Chico get's it.
Alex is like Rare Candy from Pokémon
People don't want the social anxiety of saying "oh, no I don't want that"
Its a very good close for an item which means nothing to the customer. Try selling that to a customer who needs to finance something that is more than a months salary. In that scenario, its a very good tactic to be a teacher and not a salesman. My biggest and most profitable sales have always been giving the ultimate solution first, then providing solutions which will help them the most. Always stress the cost vs benefit at a descending rate. Most expensive/best down to least expensive/why. The customer will always get what they want, and they will never get what they cant afford. My biggest problem today is i dont have time for the amount of clients i have. Im creating a new company with set prices for the die hards on a budget, and a new one for the die hards where money doesnt matter. Weird problem to have.
I think she was just into you hahaha.
I had same thought 😂
That always helps. Especially wealthy married ladies!
@@elsa_nycWealthy married ladies lookin for young flesh😂😂😂
People HATE assumed closes. It’s this kind of gross stuff that gets me tons of clients because I NEVER do It and always ask them how I can be most helpful. I might give examples of that help, but I never make assumptions about their needs.
I am becoming a sales coach and looking towards the approach of buyer behavior, not tactics, only techniques and excellent service! I’d love to know how you got your start if you’re willing. Love your page!
You are much wiser
Assumed closes only work on people who already made up their mind. It's not some jedi mind trick to get people to buy.
I think I'd rather listen to Alex's advice, thanks. Unless you can claim you've made anywhere near as much as he has
My most used pickup line is:
"When will you be available for our first date?"
With a 0.3 % success rate
@@Zerospawnn More than 0% tho
Change that to “Friday night or Saturday evening?”
Up that percentage 😏
@@solarnewborn I don't live for just the weekend.
@@HeyMavDak Fair enough and good for you, mate! The point was to give 2 options, both of which are to go out with you. Works well! 😄
Alex's hand gesture for her is hilarious. 😂😂
The option close, have been using it for a decade, one of the first closing tactics i ever learned and one of the most effective.
So true! Everytime I go into a store if somebody asks me what I want to buy, instead of asking me what I am doing I end up buying something. The thing is if I already went to a store I already convinced myself of wanting something so I am an easy sell.
Alex Hormozi is going to be a Billionaire . What a G. Real and relevant 💯
I’d add by setting a solid premise first, then going for the assumed close
You sir are one awesome human. Thank you for sharing your wisdom and knowledge.
That’s the alternative close but still a form of an assumptive close.
Alex, I recently discovered you and my gosh I'm amazed at your knowledge and wisdom with business ... just life in general! Thank you for sharing your mind with us.
ASSUMED CLOSE
Most commonly used among kids
Your so cool I just found your channel yesterday and now I’m like where have you been my whole life?! What an awesome guy to share all this info and not charge. Knowledge is power and sharing is caring!
Fucking love your content. I only have a cleaning company but the blueprints fit. Thanks for all of the free knowledge.
That works well in some cases where you have a hungry market and people have money to spend. They try to push us to use that tactic at FedEx Office where I used to work. But I've often been burned by angry customers who don't understand that they are being charged more for every added feature to their project. At the end they might look at the receipt and be like, "Oh, you charge for folding? If I had known we would have done that ourselves." 😒
Yeah thats where the skill comes in. There needs to be adaptation in the approach.
For me, its what can this do for me? Sell me this PENnnNnNnnNn.
Those are called common customers. My favorite customers
I learned this after a failed interview for a sales job. Brilliant advice.
I don't do sales like you I run a carpentry business but when I went out on my own and I started selling jobs I did this all the time. I didn't even realize it was a strategy
It's also called a Double Bind, instead of asking a girl "Would you go out with me?" you ask, "So does Friday or Saturday night work better for you?"
Yes trap is best though. After they say yes to everything, it's pretty impossible to say no without feeling stupid. People don't like feeling stupid, so they comply. People like to make sense. When yes is the only answer, then it makes sense
Lmao, your biceps sold it..
it is a great sales tactic to a degree.. I agree 100%, because I have done this in the past, but for this specific case, she likes you man.. different story 🙏
This is a simple but effective strategy. We were always trained to simply provide the customer with a choice, and more often than not they will choose what you put in front of them, vs asking 'if' they are interested in them.
I "assume close" with my 4yo kid when I ask him if he wants to take a bath now or in 3 mins. 😆 "Do you want broccoli or green beans?" "Do you want to read this book or that book and go to bed rtf now?" Lol
This mixed with indifference is the best! People can sense when you’re hungry for a sale!
it bc yer a stud
I just took advantage of a person who had no idea she was spending money. Bravo.
A great tactic 👍🏻
Third vid I’ve seen now, officially a subscriber 🎉
I always assume the close💥💯
Your customers will ALWAYS tell you what they want, always!
It’s a powerful closing tactic
Gives the customer the idea they are making the decision, which they are
But psychologically you initiated the buying action
Yeah these closes are great n all, but they are very ineffective in major sales. At least from my experience.
He said upsell
You are genuinely making me a better salesman. Thank you for your free education and I hope you are infinitely blessed 🙏
I'm 37 and spent 15 years in account management/outside sales.....it amazes me that these tactics are new and mind bending for a new generation of sales and entrepreneurial people.
This sales short are lit keep posting them
To the *worthwhile person* seeing this, your dream is not dead. Don’t allow the past and current pains and hurts stop and define you. You’re more than a conqueror. Rise up and put yourself together. Keep pushing your future depends on it. I wish you all the best in life.
You look like a younger clone version of Elon musk
@@eboigbithefirst Heh lol. No one hasn't said that before
Thank you for these words. I need to hear them.
This works great with children too: “do you want to go potty before you put you shoes on… or after you put your shoes on?”
It does but my son *hated* it because I forgot I had already inoculated him against manipulation, even my own.
You are correct on that ,people will always take the path of least resistance so you never ask do you want what I am seeing nyg instead you are asking them which color,or which flavor and now they only still have one decision but both will be a sale
Bro...she just wanted to sock your deck 😂 But without joking...thanks for all the smart and intelligent business tactics and strategic moves you're sharing with us! God bless! 💪🏽😎
omg this advice just made me richer
Did you make couple of mills using this tactic too?
She was just hitting on him 😂
Huge! Thanks
Short form videos are super useful.
You always have to assume the sale from the beginning to the close of it. The sale always starts off with No or I’m just looking. The most famous we words we hear in the sales world.
That’s so true that’s how I made it in sales when I did it never ask just tell them but you have to be 200% with the sale to get that close
Good comment about simple sales tactics!
This could also be considered a "optional close" making the customer feel like they are making a decision... The assumption is that they will allready be buying witch you should be doing anyway with any conversation
It’s a great one to use at an interview. Assume that you’re going to be hired.
Isn't it embarrassing if u're not though?
Great job with the short videos. I know you have a 5 year time frame with TH-cam videos. Just letting you know you are kicking butt!
I do this and it works a majority of the time. Phenomenal advice!
Nothing instills confidence more in someone talking about confidence and making actions with absolute certainty like a video where it has been edited to string together simple sentences. Bravo
Good. Lesson! Thanks🙂
So damn true. When I was a bartender years ago paid sales percent, my most money making question to a customer was "so which one do you prefer? This, this or that? People usually take that one but I prefer this one." And if you put the cheapest in the middle of the 3 choices, you get extra 25% on the ticket. Now in software I do the same.
Nice! I’m using this one! Thanks bro
My favorite tactic it completely changes the question from whether they’re buying or not to what they’re buying and how much 🙌🏻
Thanks for the value Alex, appreciate you brother.
This is actually a good tactic for parenting too.
Using assumptive language is powerful!
The assumed close / upsell. Which one do you want. Love it 🔥
I used to use this tactic when I sold stuff. I’d use more of an open question as well. No room for yes or no
Yea sales 101 , assume the sale ! My management team enforced this concept, when dealing with retail sales and telecom
Much like the tactic I use towards my children. Programmed since a young age! 👌🏼
Worked for a supplement company and I had a 80%percent close rate ,with this exact tactic . Crazy stuff
Yup it works because it puts people into assuming once they take the action what happens what choice they make. Buying is decision 1. We are there to help them on decision 2.
Which is different than cash or credit because it still focus on decision 1 which is buy or not buy.
Whenever we feel in the moment of what we plan to do we are way more likely to do it
So much value in such a short video 👍🏽
So instead of asking if they want fries with their burger, you ask them what size fry they want. Solid stuff.
Dude this is so simple but genius! I’m now rethinking my opt-in and funnel strategy for my Metal guitar courses!! Thank you!!
Use this my toddlers everyday can confirm it works. We are all like toddlers in the end.
The optional close ! Love it 😎😎
The assumptive close works well on lay downs.
Love this! It's applicable to all negotiations!
Bro; your going to make me millions
Correct! This works for all areas and Puppy Dog sale, for cars. 'Drive it home and see how it looks in your driveway in the morning.'
Sales just are so depressing tho, I absolutely hate having to change who I am to fit some shark like attitude and all that it’s lame
It's similar with interviews. You getting interviewed like you already got the job. Same with a lot of other things in life. A dominant frame of mind.
It’s the classic assumptive close technique, it does actually work.
Until you get someone who is smart and the assumption that they will just buy what you want from you will offend them because you are “speaking for their money”
Classic parenting tactic btw 🙂
I worked in retail cellphone sales for a few years, we called this an option close. It is one type of assumed close, but this one you specifically give them 2 options and unless they really don't want it they will choose one to buy. I was a top rep in the Central Market for AT&T simply because I asked people which color they wanted always.
Yes I totally agree this is a very basic sales tactic
I'm just here to say how much I love Alex Hormozi.
Used to sell security systems. I would walk in the door after a quick introduction and invite to enter, and then casually ask them where the most convenient place to put the keypad would be. Also, then ask how they like the idea of having a second keypad in the bedroom. Then just continue the assuming. Objections and concerns handled as needed, but the assumption close is so good.
Closing like that always makes a huge difference.
Lol this approach has always been a primary method of qualifying for the close. When in the paint sales industry I also used the methods of 'little known fact', 'medium and premium grade product: and 'when are you looking to get stuck in'. A great closer is personal experience, 'My experience with these is.... ' boom sold! Relationship started, have a business card available for them to reference you personally - builds trust and more sales. Dave. NZ.
oh, freaking flying frack. I like this.
We called this the either…or close. Works great