Greetings from Indonesia. Please pardon my ignorance and please correct me if I'm wrong but I found out that not many scholars are paying attention to sensory marketing compared to other topics. Can anyone please tell me why is that so? Is it less important/impactful compared to others? It's so unfortunate because I am so interested in this topic.
You make a good point. To be honest, many marketers don’t understand human behaviour or Consumer Behaviour as it’s called. Most just take short cuts. I would say that sensory marketing is so important in for instance the garment industry or of course food. But marketers go for look before they turn to thinking about the other senses.
Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉
Very helpful for my studies.
Thank you 🙏
You are very welcome 🙏
thanks for your fascinating video, easy to understand and clear explanation
Thank you 👍
Thank you so much for this vid!
Glad it was helpful!
Greetings from Indonesia. Please pardon my ignorance and please correct me if I'm wrong but I found out that not many scholars are paying attention to sensory marketing compared to other topics. Can anyone please tell me why is that so? Is it less important/impactful compared to others? It's so unfortunate because I am so interested in this topic.
You make a good point. To be honest, many marketers don’t understand human behaviour or Consumer Behaviour as it’s called. Most just take short cuts. I would say that sensory marketing is so important in for instance the garment industry or of course food. But marketers go for look before they turn to thinking about the other senses.