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- เผยแพร่เมื่อ 25 ก.ย. 2018
- The quiet but powerful industry of scent branding.
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Marketing is constantly begging for our attention. We’re surrounded by lights, photos, and countless advertisements everywhere we go. The constant traffic in our vision is effective, but there’s another form of marketing that’s almost too subtle to detect, and yet research has shown that it might be the most effective of all: the marketing for your nose.
The Goods by Vox explains what we buy, why we buy it, and why it matters.
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I think Disney is the most fascinating example of this. They pump out the scent of vanilla on Main Street to entice you to buy ice cream, they pump out the scent of saltwater in the area surrounding Pirates of the Caribbean to get you to go on the ride, and all their popcorn stands pump out the smell of buttery popcorn to get you to buy a bag. And those are just the examples I can think about. Disney is an expert on using scents to attract their customers
They also use bromine instead of chlorine in their water attractions because the smell is more pleasant, even though it is more expensive. (There are a couple other reasons too, but the more pleasant, non-chlorine scent is one of the main ones)
Their "California Soarin" ride even pumps out scents from nature when you're watching yourself fly around the world.
YAAAAAS 👏 I worked there and tell people this fact all the time. Most of the time, the reaction is "that's so weird!" And I just say, "nah, it's ingenious!"
The popcorn one in many movie theatres
Disney got us on the hook..and we still buyin' lol love disney tho
SpongeBob running through the perfume department while being assaulted by free samples.
God bless capitalism
"assaulted" lol
@@sebastianelytron8450 if he doesnt want to then he doesnt have to lmao
One of the jokes from Spongebob you understand better when you are older and think back on watching it. Surprisingly a lot in Spongebob.
666th like
"They're happier. It means their mood is lifted. And who doesn't wanna have their mood lifted? Be happier?" The advertising lady is straight up from the Brave New World. In a couple of years advertisers are going to start putting Soma in their products.
@Mr. 8-Bit Doggo 'Choice' is such a great way to obfuscate the issue - if something is profitable and more effective, it will be universally adopted, and a consumer will have the choice to either accept these practices or not participate in society.
I mean, you could apply the same logic to a grocery store making sure their interior is clean and visually appealing, or a frozen yogurt place decorating their building with bright colors. The whole idea is to improve the customer’s experience in some way to increase the chance that they will buy something. It really isn’t that deep.
@@rasheednesbitt8667 I take your point, but I disagree. I think it is THAT deep. The whole conversation hinges on the intentionality of those doing the marketing. We don't share an ultimate purpose with one another and that leads to an endless masterbatory go round of ethical dilemmas and moral quandaries. You have to have a shared baseline metric. It seems the two conflicting thoughts are: maximizing consumerism as a baseline or maximizing transparent information for human choices. I fall on the latter.
Damn next thing you know they will target our feelings with love and affection...
Remember when IHOP became Ibop?
Don't they already?
Glitter Berries you mean IhHOB
I'm sure they already do.
Love bombing!
My mum used to work at a small coffee shop and they would roast and grind coffee and pump it through the extractor fan in the morning and it would bring people in big time.
Boris Müller cool
Anytime someone in marketing uses the phrase "create an amazing experience," my immediate reaction is to avoid whatever they're hawking at all costs.
yeah hate that too. They're like "we just want to make you FEEL good! (so you give us more money :) :) )"
Bc ur just a negative person???
Hah! Jokes on them them i have sinus issues so i can't smell a thing!
Frosty lol you made me chuckle thanks!
Lol xD
Cool motion design style, whoever did this is a cool human.
thank you!
Except to those with multiple chemical sensitivity. A friend of mind has anifilactic response to perfumes. So she has to wear charcoal mask when outside of her home. And I get a stabbing sinus headache with most perfumes. So shopping is a minefield for me wi5h stores doing this kind of thing
human?
VOX is killing it right now with their content.
Thank you 😊
i was pretty disappointed to see that this video isn't about nose jobs
Yes!
I cannot smell AMERICAN EXPRESS, so i'm not interested.
your picture says it all
Im a massage therapist. Instead of "marketing" we call it "aromatherapy". Love the details and presentation of this video!
Wonder if IKEA does it. I always notice the smell when I walk in. I bought a mattress there once and it smelled "like IKEA" for a while.
They kind of do. But not in the inspiration section (where they display all of their living areas) but in the downtown area on your way to the cashier. It's very subtle, but I have noticed the smell before.
Then again, the IKEA set-up is built on getting you to buy crap you might not need.
The narrator voice is so calming.
She should do ASMR!
Haha, is it my Jersey accent? Just kidding. Thank you!
I’ve never passed a subway and not wanted a subway 🙈 every one I’ve been to in multiple countries all smell the exact same!
I too have always wanted a large underground train.
I'm not even a big fan of Subway sandwiches, but every time I walk past I'm tempted by the smell! Stupidly it had never occurred to me that it's probably an artificial smell deliberately meant to entice you in...
you're absolutely right, i've been to subways in South America, North America and Europe and they all smell exactly the same
@@PhoebeHB I worked at a Subway and it's the herbs that we put on the bread that make it smell so good. Sadly the quality does not match the scent
interesting, my friends hated subway for the same reason. They said it always smelled like chemicals. Im not too much of a subway fan but I don't mind it every now and then
Even if it wouldn’t have been in the thumbnail, I would’ve immediately thought of Abercrombie. That store reeks of a middle school boy that thinks they need to wear 50 liters of cologne everyday. 😷
*hadn't
Yeah I don't think I've ever bought anything from there or Hollister between the smell, the darkness, and the cramped spaces it's pretty much everything I hate. I've gone into those several times and I never try anything on since nothing seems appealing under all the distractors.
They've switched up their stores recently and Abercrombie is not as dark or strong smelling as before
I'm poor, so time to plug up my nose!
mt grandfather owned a butcher shop in the 70s, and he grilled chicken, squash, and peppers right behind the counter, and intentionally or not, the smell of that got him a lot of customers. this was in a small norwegian town, so people really liked fresh hot chicken as it was so cold and dark.
Reminds me of the how scent is used all the time in Brave New World
Jokes on you, I'm related to Voldemort.
Nose slits volde
This video, like many box videos, is SO visually appealing. The choice of the neon theme, with the black background & bright beautiful colors, in printed words & doodles are absolutely wonderful!! Great video guys.
I HATE SCENT MARKETING! I cannot even go in stores like Hollister or Bath and Body Works. I feel like I can’t breathe, and get a splitting headache that can last for days... my longest migraine was 19 days, I literally thought I was going to have a headache the rest of my life. What kicked it off? LAVENDER. Apparently I’m allergic to the scent that everyone thinks is soothing. I even have to use public bathrooms AND NOT WASH MY HANDS because of the industrial strength lavender soap.
From an autistic person with sensory overload AND scent allergies, I beg for this practice to stop. I’m sick of feeling sick in public. There’s a reason I’m wearing a face mask in my picture, it’s so I can actually breathe in public.
Yes! For those of us with chronic lung conditions like asthma or with other fragrance sensitivities, these artificial fragrances can be very problematic. While essential oils and other natural chemicals are less troublesome (unless you are allergic to some component), many of these "perfume" and "artificial fragrance" chemicals are bad for people, the planet, and animals. Please STOP it!
It’s even annoying for those of us who don’t have any nose-related issues.
It’s one of the many reasons I hate stores that sell makeup as their main thing.
That's too bad. Yeah it can be hard to escape. Some workplaces and health clinics have a scent free zone policy. If you go to the doctor or a hospital please don't wear perfume.
reminds me of this :D
th-cam.com/video/v-vIlWkzeRs/w-d-xo.html
Okay, I just hate the smell of coffee
This is really interesting to me because I have mast cell activation syndrome as well as a lot of other severe allergies and have to wear a mask/respirator if I go anywhere because anything scented like that (perfumes, colognes, cleaners, food) can kill me. I had no idea about the Got Milk? campaign with the scent strips & I wonder how many other places do things like that without actually informing the public.
Jesus
You need to go vegan, my dear. That's what your body is telling you.
As someone who’s very sensitive to smells, I can and do notice this phenomenon. It’s why I do almost all of my shopping online now.
*I hate getting targeted by my nose!*
*ur nose gay*
Boom! Noseshot!
Abercrombie store was literally trying to kill me with their overpowering scent. I will never step foot in one of their stores again.
Corporations further polluting our indoor and outdoor environments with visual, auditory and olfactory garbage in an ever intensifying attempt to reduce humans to cattle for purchasing is not really something I'd make a video about with overall positive connotations.
Commie
I think this video was created to make people aware of this stuff
Jorge Cuarezma Sure, but the video presents olfactory marketing as if it is just some kind of innovative fun quirk; as do many of the top commenters here. However, it is marketing, and it therefore plays into a bigger picture of cultivating artificial needs among consumers. It's not just entertainment.
But marketing has always been, and will always be a very large part of our world. It is something that we all accept, and which people are vaguely aware of.
Marketing on today's massive scale has never existed before. Its growth has been incentivised by the sale and purchase of commodities under the ever-more pervasive capitalist economy. Capitalism as a wide-scale mode of production has only existed for three centuries; in most countries even less. I don't know what people you have spoken to, but the people I speak to generally frown upon marketing of the type presented in the video.
I’m so into this new series. This is amazingly interesting and thought-provoking
0:34 “everyone sees it the same way.” Any sense perception is subjective.
Makes me think of the Staples smell from my middle school years, and the oddly familiar shoes smell at the local shoe store.
Love this new series! Love the design and animation.
a video that start with a commercial, talk about commercials and stores and ends in a commercial for american express...that's just great.
Ironic that stores use smell
to keep people in their stores
longer, but that's what generally
sends me running back out of a
store! I'm extremely sensitive to
artificial smells…
Smashed it!! Huuuge thanks for this! 🔥🔥🙌🏽💯
Wow I really like these content.
It tells the truth of these industries.
That was interesting! I had never noticed it before, but now I think I'll be able to
this was very interesting, thanks vox
Beautiful animations VOX!
They say that if women roll around in money before going out to socialize, it attracts guys with money. I withdrew my life savings and rolled around with it, but just ended up smelling like pocket change and lint. ☺️
ElyssaAnderson 😂😂😂 Do you mind if I use that ??
Sure, any time!
I love the smell of change and lint 😉
Teachers even use this! Many primary and secondary teachers choose to have essential oil diffusers on regularly in their classrooms and stick to a few common scents. I like the combos of lavender vanilla or mint eucalyptus. 😁
Ya I had no idea this was actually a thing!! 🤔 Some places, for sure, like B&BW, but dang, now I gotta pay more attention. You learn something new every day 🤓
The Macintosh Apple scent inside
a Yankee Candle Store
smells like
Winter and Christmas!
How my husband and I
love it! ❤️💕❤️💕❤️
Her voice is so soothing
Smells and social odours are extremely fascinating. I'm currently conducting a study on how a chemosignal might influence human responsivity to stress and it's really interesting to see how pheromones can influence human behaviour
Sometimes when I would get out of work downtown and was super stressed I'd walk into an anthropologie and just pace around the entire store for a half hour because the scent and ambiance was so calming 😂
Neat concept for the video! Thanks Vox [:
Great job!
Subway does this. It smells strongly of warm bread when you walk past their shop. So, you go in and buy one and it turns out it tastes of nothing . The only aroma comes from outside the shop, not from the actual product.
I worked for several months at Subway. The subway smell comes from bread and cookies baking in our front ovens; the honey oat bread is mostly what you smell. I'm not sure where you got "nothing" from
Hailey Ann I tried a couple of subs over the years and the bread was always completely flavourless, like cardboard. A real letdown considering the smell that wafted through the street outside.
Yeah it's really interesting that scent is intertwined with taste. Maybe we are all capable of synesthesia to some degree...
passing by an auntie Anne’s in an airport requires a strength I wasn’t aware that I possessed
Went years without going into a Wal-Mart since my last town didn't have one. Went back to one this past December for the first time in a while (one that I had never been to before in a completely different state), and I immediately recognized the smell inside as similar to the Wal-Mart's I knew growing up. Makes me wonder if Wal-Mart has it's own scent/perfume now haha.
Very eye opening
This was awesome do more
I just want to know what the scent of Bed Bath & Beyond is, because I’d pay money for it in a full bottle of perfume.
I use to work at Ruehl. It was owned by abercrombie. We sprayed every clothing item in the store with cologne multiple times during our shift. It was so smelly and strong.
I knew there was a reason as to why I like the 'shopping mall' smell!
I mean who doesn't love the smell of a traditional bakery in the morning? On the way to the Train station, grabbing a Danish or a bread roll to keep you going through the dawn, Or on the way back home to grab a small cake as a treat. Ahhhh the delight
great video, Abercrombie & Fitch smells awesome!
Y’all better mention Hollister, they be killing my nose hairs with that man smell.
Edit: OMGGG Thank you.
Music is awesome!
I used to wear that cologne lol, it just smells appealing, like I’m about to go to an important event or something lol
One of my old bosses owned a taco-truck kind of thing (I forget what he sold but it wasn't tacos). His son was about 8 when he had the idea of trying pan-frying onions and garlic for the smell and that's it. All they did was cut up onions and garlic, fry it in a pan and blow the exhaust through a vent that pumped out the bottom of the truck in the direction of the people walking past.
Totally worked. Sales went way up. :-) After that they ran a fan in the top of the truck that pumped the smells from the inside out the bottom and toward passersby. Whatever they were cooking, everyone smelled it.
I'm impressed. It's a whole thing.
Repeat after me : "I am not a sheep"
I... I... I am n...
I am not... baaaaaaaaaaaaaaaaaaaaa baaaaaaaa
baaaaaaaaaa baaaaa
Beaiuh
Baa
Good to know.
A big thumbs up.....
Is very cool see Lisa Ann in this video. 1:25
where?
That lady’s voice is so soothing.
I’d rather be eaten by the flyin Dutchman than go through the perfume section of a store
There's a clothing store here in Europe (not sure if it's elsewhere too) called Stradivarius, that has an insanely strong smell that to me smells exactly like Abercrombie & Fitch... Do you think that's an intentional connection, so whatever opinions you have of A&F are projected onto Stradivarius?
The olfactory sensation is a lot stronger than visual or auditory sensations. And thats because the olfactory stimuli are not filtered in the thalamus (visual/auditory are filtered there)
Vox can you do an updated version of the rise and fall and rise again of Abercrombie and Fitch?!
Sometimes I can smell whatever I am watching in a video. I don't know if I should be scared...
why did i read the title as "how marketers target your noose"
mar i noooo ! they cannot take away my right to sue of side
At 0:05, what app are these Vox podcasts playing on??
Here in India everybody's love to buy those aroma pens that smells pleasantly while writing,, excellent!
kinda thought this was bs but then i remember that one time i went into a shop just because it smelled so damn good. i don't even remember what kind of shop it was, i just remember it smelled really good.
this is crazy. never thought about this and all of a sudden it just clicked
Does vox have merch?
The guest’s voice is SO soothing...she needs to do ASMR, or at least a podcast!
Centhylon are the best in scent marketing. Definitely!
That video from Sep 02 1989 was filmed 19 days before I was born... That's wild 😮
Hollister uses the same orange scent as the para glider video ride at Disneyland
Subway!!! That distinctive smell
This means that Burlington is an *olfactory coat factory*
P.S. the narrator is cute!
My nose? Is it really so beautiful? Why thank you!
Awesome
learned about this yars ago when studying aromatherapy, nasal tissues regenerate!
Interesting! 🤔
Huh.... Ya know I always loved going to Chapters because of the smell of books and coffee. Like when online ordering came around, I started buying everything I could online, but for books I still went to Chapters because I just love the environment so much, in fact I often just go there even when I'm not buying anything bc I love the environment so much.............. Huh.
(Chapters is the Canadian book store monopoly, like Barnes and Noble I think?)
I think sometimes scent marketing can really scare people off though. My Mum and I refuse to enter a Lush, Dusk or Moontree store because of the overload of smells. Obviously some of these are genuinely from the products, but they still have to be adding something. Headache and allergies every time!
I am a teen and have never been in Abercrombie & Fitch or hollister
The AC Marriott hotels have an amazing signature scent.
Thank god. I thought it was all in my head! (Or in my nose I guess?)
once I went into an abercrombie and fitch store and no joke i almost died, my airways got blocked like it was so bad
Waaaaaaaaaah! The audio operator dun messed up on that credits outro/voice-over!
Shouldn't Vox have a sponsored content box in the bottom left corner at the beginning of the video?
Fun fact: At Cinnabon - you know that delicious cinnamon smell? We used to take a brick of margarine, a little bit of vanilla, and a cup of cinnamon sugar and put it in a baking dish. By keeping this at 200°F for 20 minutes, the whole food court would smell like it. That’s why, if you’ve made cinnamon rolls at home, that the smell isn’t as strong.
I love the smell of Starbucks cafe and and express store 😁😁
more such Human phycology episodes please!!!!
Mas Miss Mas, por favor! ^_^
Is it me or when I rub my finger on a magazine picture Like a Cologne it also smells like Cologne?