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I wish you asked Michelle why did they accept Nestle with their terrible practices.

👍

thanks in advance

Thanku sir

Awesome videos mate. Love this!!

I was a victim. My company was selling thousands of products a week. These marketers destroyed us, when we cancelled they began making fake review forums about us and ruining our business. It's still happening. They don't stop mate, what is wrong with these people!!

Well explained ❤

Hi Mark, I'm dropping you a few lines to tell you how exciting and informative your videos are. Thank you, and here's to late-night coffee.

Thank you for this video. I really needed this clarification.

I just run into your account, great content, keep on doing it!

Thanks for the well presented and good quality video

This has been very helpful ❤. Thank you

you are so underrated !

Thanks for sharing this video. I am conducting qualitative Policy Delphi research in establishing policies and standards for implementing socially sustainable practices. I appreciate your detailed explanation. Can I reach out to you if I have any questions? I am happy to come across your video because you have detailed sustainability strategies; however, I did not hear you talk about social sustainability.

Thank you

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Physiological, not psychological. Different things. Just wanted to put that out there. Physiological would be our physical needs, and Psychological, our mental needs. Which really are what the upper tiers are about.

This was good. Well-presented. Thank you sir!

HI! Thank you very much for the content, I'm studying this and I notice a certain difficulty in applying what has been discussed to reality, if you like, and it doesn't take up too much time, could you bring a case study?

This video was terrific! The exact information I was needing and this will really help me in creating my company's tagline. Also, your presentation was great with consistent talking speed and visually aiding graphics. Thank you 😄

I just did marketing strategy at uni and did very well in it and this is nice to have something to manage groups around a project (I always prefer to work alone but that's not always an option). I'm going to watch some more of your videos so maybe you have one on this topic but i want to know: How can I present a Markcomms plan showing the funnel stages with the comms tactics for each stage without it looking like dogshit. At the moment plans I've made kind of just have a table with roman numerals showing the tactic, content type & channel but when theres like 60 things on the page it looks like a mess any ideas?

Very helpful and professional. Please continue making educational videos 😇🥰

Please can you explain the type of involvement

In my opinion, Kotler and his approach to segmentation should be banned from being taught at all, because his approach is incorrect and has already ruined hundreds of companies. Market segmentation in this form is based on the assumption that somewhere there is an "objective" market and it is as static as a pie and therefore it can be cut into pieces based on some criteria. But there are a lot of problems with this approach: 1. First of all you have to define what the market is, and as most people can see 99.9% of the books on marketing avoid this step like fire! 2. The market is defined primarily by the needs of people and their preferences in means for satisfying those needs (products). 3. People's needs are formed by certain life situations and contextual factors (for example I would not pay more than $1 for water in a supermarket, but I would pay at least $100,000 for water in the desert, dying of thirst). And these situations and needs do change! It follows that all of the assumptions on which his "segmentation" approach is based are fundamentally wrong. 1. In order to define a market, you first have to know how people define it. But the market cannot be defined "in advance" on the basis of product categories or rational analysis, because today a person uses his cassette recorder to listen to music and tomorrow he will use his cell phone to do so. 2. The market cannot be static because people's needs are constantly changing. 3. Depending on the situation/context, the market will be defined by different products, needs and attributes. Therefore, the markets should not be "segmented" from top to bottom, but "synthesized" from bottom to top. At first the people with certain needs are asked in which situations they use which products, on the basis of these answers "several" markets are defined (George S. Day's approach, among others). And then within these markets you can look at the differences in attributes between people, their sensitivity to price, quality level, etc.

That's a good explanation. I think another important point in the book is that marketing is not limited to the four Ps. He doesn't explicitly mention it that way, but he correctly writes that strategy must be developed at a level close to the market = marketing manager, and that to achieve competitive advantage requires the work of all company functions. In my opinion, at the moment there is complete confusion in companies in terms of the role and responsibilities of marketers, because most of the companies only think of operational/functional marketing as such. When in fact, marketing = business strategy. P.S. If anyone needs more practical advice on how to apply the 3C model, I suggest two books to read: The Market Value Process by Alan S. Cleland and Albert V. Bruno (1996); Dominating markets with value by Eric R. Reidenbach (2001/2002).

great video

OK, now do it for the real world we live in now.....

Clear and toughtfull information, as always. I hope you keep posting! Thank you for the good job.

Love this so much! I'm going to share it with my Freelancer friends! :-)

very informative thank you:)

Most likely emotion

met les sous titres français pour l'etlv stp

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would love to hear from you!!! 👍🎬😉

Currently am reading books The mind of strategist by ohmae, maybe you can explain on 4 Basic Strategies mentioned by ohmae..

i think Marketing Myopia happens when the company or organisation focus only on product instead of focusing on customer needs and customer feedback and the company is not aware of new changes in market Thank you so much your speech was very good and i could learn this subject better with your video thank you