Awesome videos Justin, I'm trying to start my agency targeting e-comm businesses and your videos are really helping me to better understand ads. Hopefully I get my first client soon. Cheers
Great video! Thanks, Justin! i have a question about the part of your video "Market's desire". i just want to make sure i understand you completely. the idea here is to work on a very specific definition of the desire, right? should i use this definitions in my fb ad? like in the header? or should i use the desire as a guideline for the headline? thanks
Your mass market desire should be the primary "message" behind your ad's creative, copy and headline... All 3 need to be aligned. So the mass market desire wouldn't directly be your headline, but you'd go from it to write your headline.
Your insights on market awareness levels are eye-opening! It's fascinating how tailoring ads to a customer's awareness stage can significantly impact ROI. Do you think AI-generated desires often miss the emotional core?
I understand that Meta is able to use creatives to find your target audience that's why you leave everything open. What confuses me is how does Facebook know what creative is geared towards TOF, MOF, or BOF if I don't tell it?
Great Vid! About the last point about retargeting. But aren't we retargeting these people with different creatives to build reports, discuss product features and handle objections? Don't you exclude warm and hot audiences from your cold sets?
1. 100%. I do so through awareness-level targeting. I show an example of what you mean here: th-cam.com/video/SG_C6nDC44A/w-d-xo.html&ab_channel=JustinLalonde Build ads that are positioned right and the right people will see them. 2. No exclusions needed. Facebook defaults to showing your ads more to newer people.
Very well and easily explained! Thank you!
So much value
thanks for watching!
Awesome videos Justin, I'm trying to start my agency targeting e-comm businesses and your videos are really helping me to better understand ads. Hopefully I get my first client soon. Cheers
You got this mate, keep at it! Hope you'll land one soon! Thanks for watching!
Great video! Thanks, Justin! i have a question about the part of your video "Market's desire". i just want to make sure i understand you completely. the idea here is to work on a very specific definition of the desire, right? should i use this definitions in my fb ad? like in the header? or should i use the desire as a guideline for the headline?
thanks
Your mass market desire should be the primary "message" behind your ad's creative, copy and headline... All 3 need to be aligned.
So the mass market desire wouldn't directly be your headline, but you'd go from it to write your headline.
Your insights on market awareness levels are eye-opening!
It's fascinating how tailoring ads to a customer's awareness stage can significantly impact ROI. Do you think AI-generated desires often miss the emotional core?
100%. We use AI to aid in research, but it's not THE grail for giving you copy-paste desires.
how to incorporate so many different products and ad variations in ONE campaign?
One campaign = One product. As a general rule of thumb.
I understand that Meta is able to use creatives to find your target audience that's why you leave everything open. What confuses me is how does Facebook know what creative is geared towards TOF, MOF, or BOF if I don't tell it?
Just recorded a new 15 minute video based on your comment, will come out next week!
Thank you for the inspo!
@@JustinLalonde haha anytime! Excited about the video.
Justin, how can I contact you to discuss a potential collaboration with your channel?
You can email me to justin@paidadvertising.com
@@JustinLalonde I emailed you yesterday, please check
@@JustinLalonde I emailed you yesterday, please check 🙂
Great Vid! About the last point about retargeting. But aren't we retargeting these people with different creatives to build reports, discuss product features and handle objections? Don't you exclude warm and hot audiences from your cold sets?
1. 100%. I do so through awareness-level targeting. I show an example of what you mean here: th-cam.com/video/SG_C6nDC44A/w-d-xo.html&ab_channel=JustinLalonde Build ads that are positioned right and the right people will see them.
2. No exclusions needed. Facebook defaults to showing your ads more to newer people.
@@JustinLalonde Thanks for the reply. Make sense
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