Hey Nick. Amazing content as always. Question - until FB shows breakdown by creative in Flex Ads setup, do you not find it to be more beneficial to run a "manual dct" whereby you manually upload 3 creatives, 2 primary text, and 2 headlines? Otherwise, we couldn't do iterations off of winning creatives.
Hi Nick! This is the video I’ve been waiting for-thanks! I saw your comment where you mentioned doing both: keeping the winning testing ad set and also adding the winning ad to the main ad set. But I remember from another video you said that if the same video runs in two ad sets, they will compete with each other and be less effective. Could you please elaborate on this so I can better understand your approach? Thanks a lot, Nick!
Great video as usual. When you say, ad set for each concept, do you mean different creatives as in one ad set for image call outs, one ad set for us vs them etc??? Also in the example you gave above for instance, the UGC ad set. When the 3 ads in there start to drop in performance, do you create a whole new ad set for UGC or would you just replace new UGC creatives within that same ad set?
Hi Nick, would you place different products, i.e. lipstick and a concealer, within one ad set or would you split them if they are targeting the same audience in a CBO campaign?
Great video! What about changing the targeting of an existing campaign? Due to the ongoing strike in Canada we must stop ads showing there. Is it ok to edit the targeting of the existing winner adset in the CBO?
Hye, I’m a bit confused. For example, let’s say I’m running 5 new ad sets. After a few days, I find a winning creative, then create a new ad set in the same campaign just for that winning creative? All of this happens within one CBO campaign, right?
Yes leave on the winning ad set and then copy the post id into that winning adset full of winning ads. Once the winning adset takes spend, turn off the adset that you tested
Hey Nick hope you are doing great! I wanted to ask if I have to test the product vs collection page, is it ok to have to just run the same ad with a different destination link if A/B testing software is out of reach? Or do you know any better way to do this?
Thank you, Nick! I've seen success with your suggested method. I have a question regarding the ad spend behavior with the new flex format: Does the budget distribution differ when placing two flex ads in the **same ad set** versus **separate ad sets**? Would appreciate any insights!
1. What do you mean when you say that the adset is original audience option and then you exclude the customers that bought in the last 180 days, i understand the exclusion part, but what do you do with the targeting? Is it broad targeting (with age, gender and country) or do you use lookalike audiences or custom audiences? 2. Are you running the ads on all platforms (fb, ig, messenger, etc.) or do you only run on fb and ig?
i have 2 questions Nick. So when testing ads you say to let it run for at least 7 days? does this apply to all platforms, like tiktok also? 2: when testing i mostly kill ads that are under 1% CVR. After 100 clicks if i dont see sales and much add to carts, i have the incline to kill the ad. Do you recommend looking at the CVR for the first 7 days/3 days or just let it run no matter the data. Thank you so much already!
Great video Nick. After finding my first winning ad, I sold out and had to pause the ads. That happend twice. I've created competitors best performing creatives but no success yet with new ads. Should I continue to focus on making better ads since the offer has worked before and keeps working with competitors?
Hey mate thanks for the video. Just to confirm, when you have a winning dct, you move it to the main ad set, right? Then, if the winning ad in the main ad set doesn't perform well, you turn it off and leave the dct ad set running (if it's still doing well), right? Thanks from Australia 🇦🇺
Hey Nick great video as always. I have 2 questions: - how do you test a brand new advertorial? Do you create a new adset with the winning ad? - how many active adsets do you keep inside the cbo? if an adsets after a week gets very low spend do you turn it off?
If i'm testing a new advertorial, i'm also testing new ads with it, unless i'm split testing it against an existing. If i'm split testing, then i'm using convert.com or intelligems
because you separate each concept in its own adset , so doesnt matter which ad inside is winning cos they're all same concept and ideally same video just different hook
Hey Nick, we launched a new CBO campaign for a new country and day 1 CPA was hitting target. Would you increase budget 20% after day 1 of a new campaign like you normally scale campaigns? Or would you wait a few days? Thank you as always
Meta is phasing aware dynamic ads and is slowly making it only flexible ads. Doesn't matter to me what you use, just know dynamic will soon be removed. Both work the same
Hey Nick, sick content as usual. Do you scale 20% every day of a new campaign, that hits it targets, even though it’s in learning phase? Or do you wait until it is ”active”. Thanks m8!
Thanks for the insights Nick, good video! Why do you exclude customers from the last 180 days? Does it make sense to just upload my customer list to Facebook and exclude them? This will ensure that I can use Facebook 100% as a new customer channel?
Hi Nick, great video. I wanted to ask. I have a long running campaign, CBO. After watching your videos I do want to edit the campaign and exclude the last 180 day purchasers. Will I lose the all the engagement present?
How many DCTs are you currently running in 1 campaign, and why is it everytime I increase budget by 10-20% the next day performance flops / is this normal?
Hey Nick. Amazing content as always. Question - until FB shows breakdown by creative in Flex Ads setup, do you not find it to be more beneficial to run a "manual dct" whereby you manually upload 3 creatives, 2 primary text, and 2 headlines? Otherwise, we couldn't do iterations off of winning creatives.
I don't feel like setting all that up
You’re a top G bro ✌️ great content
Thank you
Nick if the products on my website are very similar are only a few in number, is it better to take customers there if we are low on daily budget?
I would focus on one product
hey nick do you have some video on how to setup a product catalog in ads manager?
I can film one
@@NickTheriot ok that might be great idea 💡
Your energy and knowledge really shine through! Keep it up.
Thank you! Will do!
Hi Nick! This is the video I’ve been waiting for-thanks!
I saw your comment where you mentioned doing both: keeping the winning testing ad set and also adding the winning ad to the main ad set. But I remember from another video you said that if the same video runs in two ad sets, they will compete with each other and be less effective.
Could you please elaborate on this so I can better understand your approach? Thanks a lot, Nick!
I just don't worry about it competing
Can I use the same ad set to test new creatives, if I maintain the ad concept/angle? (while turning off the bad ads)
Always new adset
Great video as usual. When you say, ad set for each concept, do you mean different creatives as in one ad set for image call outs, one ad set for us vs them etc??? Also in the example you gave above for instance, the UGC ad set. When the 3 ads in there start to drop in performance, do you create a whole new ad set for UGC or would you just replace new UGC creatives within that same ad set?
Every adset i create is an ad idea, i don't just have one adset for all ugc.
After you put the new winner into main asset, do you let it run or turn it off?
I let it run until it takes off in the main and if it never takes off in the main i just leave it on
Hi Nick, would you place different products, i.e. lipstick and a concealer, within one ad set or would you split them if they are targeting the same audience in a CBO campaign?
I would personally just promote one and then use the other one as an upsell on the site
How are you going about targeting different countries? Would you create a separate ad set for each country or put similar countries in one?
Seperate campaign for each
Great video! What about changing the targeting of an existing campaign? Due to the ongoing strike in Canada we must stop ads showing there. Is it ok to edit the targeting of the existing winner adset in the CBO?
yes
Hye, I’m a bit confused. For example, let’s say I’m running 5 new ad sets. After a few days, I find a winning creative, then create a new ad set in the same campaign just for that winning creative? All of this happens within one CBO campaign, right?
Yes leave on the winning ad set and then copy the post id into that winning adset full of winning ads. Once the winning adset takes spend, turn off the adset that you tested
@NickTheriot Thank you so much!!
hey nick, when testing could i just use a singular creative per adset instead of 3 iterations?
Sure
Hey Nick hope you are doing great!
I wanted to ask if I have to test the product vs collection page, is it ok to have to just run the same ad with a different destination link if A/B testing software is out of reach?
Or do you know any better way to do this?
Terrible way to test. Need ab testing for accurate results
@@NickTheriot my god 😆😅
Hey Nick, are all adsets broad audiences with no targeting?
correct
Thank you, Nick! I've seen success with your suggested method. I have a question regarding the ad spend behavior with the new flex format:
Does the budget distribution differ when placing two flex ads in the **same ad set** versus **separate ad sets**? Would appreciate any insights!
No not at all
@NickTheriot thank u!
1. What do you mean when you say that the adset is original audience option and then you exclude the customers that bought in the last 180 days, i understand the exclusion part, but what do you do with the targeting? Is it broad targeting (with age, gender and country) or do you use lookalike audiences or custom audiences?
2. Are you running the ads on all platforms (fb, ig, messenger, etc.) or do you only run on fb and ig?
1. You can select use orginal audience vs. a+ audience on adset level
2. Yes
Thanks Nick.
Btw you don’t put the new winner into main adset anymore?
Thank you in advance 🙏🏻
I do both
i have 2 questions Nick.
So when testing ads you say to let it run for at least 7 days? does this apply to all platforms, like tiktok also?
2:
when testing i mostly kill ads that are under 1% CVR. After 100 clicks if i dont see sales and much add to carts, i have the incline to kill the ad. Do you recommend looking at the CVR for the first 7 days/3 days or just let it run no matter the data.
Thank you so much already!
I don't run other platforms, so I can't say.
I never look at cvr to judge success of an ad
@@NickTheriot when do you look at cvr, at the end of the 7 days?
Hey Nick, love the content!
Do you put minimal spend on each ad set on the CBO?
You can but it doesn't help if it's a winning or losing ad
@@NickTheriot Thanks G
What time do you increase budget by 20% , And do you increase budget by adjusting at the campaign level
Whenever i open my laptop that day and yes at campaign level
Nick if you got one running campaign, if you add a CBO with new ad concept, would FB give it a chance even compared with previously ran adsets ?
The whole goal of testing a new ad, is to beat the existing ad. So if it doesn't earn spend your new ad sucks
Great video Nick.
After finding my first winning ad, I sold out and had to pause the ads. That happend twice. I've created competitors best performing creatives but no success yet with new ads. Should I continue to focus on making better ads since the offer has worked before and keeps working with competitors?
Correct
Hey mate thanks for the video.
Just to confirm, when you have a winning dct, you move it to the main ad set, right?
Then, if the winning ad in the main ad set doesn't perform well, you turn it off and leave the dct ad set running (if it's still doing well), right?
Thanks from Australia 🇦🇺
Correct
Hey Nick great video as always. I have 2 questions:
- how do you test a brand new advertorial? Do you create a new adset with the winning ad?
- how many active adsets do you keep inside the cbo? if an adsets after a week gets very low spend do you turn it off?
If i'm testing a new advertorial, i'm also testing new ads with it, unless i'm split testing it against an existing. If i'm split testing, then i'm using convert.com or intelligems
with flexible ads , how can you tell which ad got you conversions?
I don't worry about it
@@NickTheriot how would you go about making more creatives based of your winning creative? Or how do you go about making more creatives?
because you separate each concept in its own adset , so doesnt matter which ad inside is winning cos they're all same concept and ideally same video just different hook
Which gym are you going?
All of them
@@NickTheriot Elev8tion and boxr?
Wich facebook agency ad account you work with nick ?
90% of our clients use their regular ad accounts and business managers. maybe 10% we refer to www.agency-aurora.com/
Hi nick, would you exclude the 180 + the email list of previous customers or just the 180 days purchasers? any reason why? thank you
Just the 180 from pixel
Hey Nick, we launched a new CBO campaign for a new country and day 1 CPA was hitting target. Would you increase budget 20% after day 1 of a new campaign like you normally scale campaigns? Or would you wait a few days? Thank you as always
I would wait 2-3 days since it's a brand new campaign
If you have like 5+ adsets in 1 cbo and there are more then 1 adsets profitable, will they get some spend or will it just push 1 adset?
It'll push spend to the adset that does best at scale
Should we be using flexible or dct ads now?
Meta is phasing aware dynamic ads and is slowly making it only flexible ads. Doesn't matter to me what you use, just know dynamic will soon be removed. Both work the same
@@NickTheriot I see, thanks
Hey Nick, sick content as usual.
Do you scale 20% every day of a new campaign, that hits it targets, even though it’s in learning phase? Or do you wait until it is ”active”.
Thanks m8!
Yes
Thanks for the insights Nick, good video! Why do you exclude customers from the last 180 days? Does it make sense to just upload my customer list to Facebook and exclude them? This will ensure that I can use Facebook 100% as a new customer channel?
I rather just use the pixel so it auto updates for me vs. have to reupload lists etc..
Hi Nick, great video. I wanted to ask. I have a long running campaign, CBO. After watching your videos I do want to edit the campaign and exclude the last 180 day purchasers. Will I lose the all the engagement present?
Just do it for future adsets you create in it
@@NickTheriot thank you
How many DCTs are you currently running in 1 campaign, and why is it everytime I increase budget by 10-20% the next day performance flops / is this normal?
I launch up to 4 a week at once and it's normal
Anyone here getting really high CPM? $100 and above...
th-cam.com/video/LQ03b8GU2b4/w-d-xo.html
@@NickTheriot thanks!