How to Handle The 4 MOST Common Real Estate Seller Objections
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- เผยแพร่เมื่อ 30 มิ.ย. 2024
- IN this video, I'l teach you how to handle the 4 most common real estate seller objections. Subscribe for more real estate sales training and coaching videos: bit.ly/3aFRiCt
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▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.
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ABOUT THIS VIDEO:
If you want to become a top listing agent and start controlling your time and make more money in real estate, you need to master your sales skills.
Specifically when it comes to responding to objections. If you learn how to respond to all 4 of these objections, which are the main 4 you’ll get most often, you’ll start getting 80%-90% of your listing appointments to convert into signed listing contracts. In this video I’m going to teach you how to respond to each of these objections and give you the exact script, word for word. Here are the 4 most common objections you’ll here from sellers that we’re going to work on today:
1. Will you lower your commission?
2. We want to interview other agents
3. We want to list at a higher price
4. We need to think it over
The first thing we need to learn is the 5 step framework for responding to any objection you get.
Step 1 - Agreeable Acknowledgement
Step 2 - Speak Through The Prospects Point of View
Step 3 - Assumptive Statement or Question
Step 4 - Value Statement
Step 5 - Gain Agreement - บันเทิง
Watch this video next where I handle seller objections in a live listing presentation: th-cam.com/video/HFuw3jYLJrE/w-d-xo.html
Any way to still have access to this live listing presentation?? When I click the link it says the video is private & unavailable.
Everytime I start to feel like I have no idea what I'm doing, I take a break and watch one of your videos and it gives me back the confidence that I need. Thanks for your help, I continue to rewatch all your content everyday
👊👊
Me too;)
Straight up
This is probably one of THE BEST objection handling scripting... Thank you for sharing Brandon
Just this one vid.. motivated me to keep pushing. I am new to Real Estate and I have asked my team leader for this type of coaching. I am glad I found Brandon Mulrenin. I am looking forward to watching all of his content.
Your videos are immensely helpful! Thank you!
super helpful,thanks
Love it!! Great info
Thank you Brandon from South Africa. Appreciate the guidance and advice.
Terrific video. Play by play outline of how to deftly handle objections for a listing agreement.
This is so good in how you explain what to tell people when they are asking us for a lower commission. You explain the situation so well.
🏅🏆 you have truly mastered your craft.👍
❤this just helped me decide what I wanna do in life since I have a background in sales
You are genius!! Love your approach. Dubai real estate market needs this). I'm a sales trainer and using your techniques in my sessions
Much much value!
Awesome video!
I like the bold style of asking them to sign the paperwork. I’d probably be too nervous to do that.
Your awesome Brandon. You put out do much free education. It’s all pure gold. Make it an easy conversation 🙌
👊👊
Thank you 💝😊
THIS IS PURE GOLD
This one is gold!
Thanks JT!
I literally scrapped my entire script, that I wrote myself my first day in the office, and wrote an entirely new script that includes what you've said, almost word for word. I modified it a bit so that it flows a little smoother for me in a conversation but I'm going to try that script tomorrow, I'm confident it's going to do well :)
So how did it go
great stuff! as usual.......
Thank you 🙏
Good stuff. I’ve been using your old expired script over the last week, Im hearing a lot of “where will we go?”... tough market right now but the calls are key to opening the door. Thanks for sharing your successes Brandon!
What’s your best response to that?
It sounds like they don’t actually want to move.
This is Gold!
@brandonmulrenin fantastic content. Multiple times she talked about “flexible compensation”. Do you have a video around that?
man, you deliver great stuff, even more details than the trainers in some local brokerage
Glad you’re getting value from my channel!
GOLD!!!
Hello my friend! I'm Thiago, Broker of RE/MAX here on Brasil. I'll like to thank you for share all this information with US. God bless you man. (Sorry for my poor english. Long time no speak or write since i left California. 23 years ago kkkk )
How’s the market in Brazil?
Good insider info next time I FSBO ;)
Straight from Keller Williams BOLD program 8 years ago. 💯
when you talk about ripping up the right to sell contract wouldn't that be a violation of Line crossing on the other agents side when it comes to doing an interview?
The only question I have is in DFW the market is crazy and everyone is looking. You mentioned in your rebuttal for commission that nobody was looking. How would that go in a sellers market, please?
That's a great question, I was wondering the same thing! I am in a seller's market currently, but we expect within the next year that it's going to become a buyers market.
Swear you make me wanna quit my job every video I can’t wait till I finish my real estate classes 🐎
Let’s go! You can do this!
Me too 👏🏼👏🏼👏🏼
how can I get to your scripts? Like all the scripts! So solid.
There’s a link in the description
Hey I work at AT&T. Will your book help me in my job?
100%.
I have used this “tear up the contract” line before, done hours of work and had a buyer actually cancel so they could use their friend who they didn’t realize had their license. Do you have any other ways to handle the “we need to interview other agents” objection?
You probably won’t like hearing this.
Is it a crazy idea that not every listing is meant to be won?
is your coaching available in Canada?
Yes 👍🏻
I like your videos but dont agree with step 4 I do real estate because I like to help people find their forever home. I'm good with a lower rate for my sellers, I'm not undercutting myself to get the deal.
how much is the coaching program?
We have a few different programs. If you’d like, I’d be happy to send you an email or jump on a call to give you all the details?
@@BrandonMulrenin please email me as well!! Need some help 🤍🤞🏽
👍👍
👏👏👏
What about “ I’m only willing to pay buyer’s comission “ even after telling them you don’t get the same $ from selling on Zillow etc
I would use the 5-step framework. Acknowledge their concern, speak thru their point of view, assumptive statement, value statement, gain agreement.
In other words, ask them why they feel that way, if they're concerned with the price they pay an agent or how much they net in their pocket in the end. I'd also mention that if they are unwilling to pay a listing commission, they will be doing FSBO, which I respect, ask them to confirm. If they are really going to FSBO, they probably wouldn't have set a listing appointment with you, but if it happens I'd give them a FSBO backup plan and follow up with them in 30 days.