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Awesome video! A few questions: 1) do we turn on the +advantage catalog in ASC scale campaign and CBO Campaign? 2) There is a suggested 6 ads limit per ad set, do we create more ad sets to add more ads or do we keep it cap at 6 per campaign. 3) Do we still need a warm sale and a cold sale campaign, or a single campaign with +A audience is fine

Hi Sam. You've responded to a couple of comments suggesting that if the daily budget is low, e.g. $100, then you should just use an ASC campaign. I have three questions on this if you'll indulge: 1. Are we good to mix images with videos in this ASC? 2. If the initial creatives underperform, do we just add new ones to the same ASC? 3. If the ROAS is strong and we want to increase the budget, are we good to double it? Or does it need to be more conservative, e.g. 10 - 20% every couple of days? Thanks!

Thank you for all the information shared here. I have a few questions and would really appreciate it if you could take the time to help me out. If anyone else has insights, please feel free to comment! I just started my Shopify store a week ago, selling healthy vegan snacks. These are homemade, with my own packaging. I’ve also created new Instagram and Facebook pages for the business. Here are my questions: 1. Should I start with a traffic campaign and wait to build enough traffic, or go directly for a conversion campaign? 2. Is it possible to use your method in a traffic campaign with a small budget, like $100 per day? 3. I’m focusing on selling only in New York State. Should I target the entire state or just New York City? Considering the dense population in NYC, would it be more cost-effective to focus only there, or should I include the whole state? 4. Any advice for someone just starting out would be greatly appreciated.

Hey Sam, respect the info, you are very clean. Just subscribed and liked it! I have only 1 question and sorry if I missed it on the video but; I have 1 CBO Campaign that has 1 Adset with 5 Creatives inside. 1 of 5 creatives works awesome and I get 6 ROAS already for over 4 days. Now I want to test new creatives, I know I shouldn't add new creatives into the existing 1 Ad set but my budget for the CBO is 100 dollars a day, so should I create a new adset inside of the CBO campaign or should I create a new whole CBO campaign to test new creatives without touching the budget of the winning adset from the existing CBO campaign? I'm so sorry if I'm not clear enough as English is not my main language but hope you understand me well. I appreciate it already and have a great week Sam! :)

شكرا لك سام ❤🇮🇶

When testing new creatives, do you post the same Pack of ads in both the Interest Ad Set and the Broad Ad Set? If yes, do you ensure there's no audience overlap between the two ad sets?

Thank you for all of this info - incredibly helpful! We stopped using/testing interests a few years back when FB removed a ton of them and subsequently, all of our winners. We run mostly open targeting now. What are your thoughts on subbing in LLA's for the interest targeting? Also, are you doing any creative testing during BFCM or only repurposing the past year's winners? We haven't done a lot of testing this year and have maybe 3-5 winners over the year (one of which has been running for over a year!). Thanks!

Great video, i have a question how we make the audience of 2x purchasers or one time because there is no option for that in custom audience, are you talking about customer list?

Good information. Would love to get that baseline knowledge

defiantly not test orders

Hey Sam, Can we make multiple CBO campaigns If I have too many products to test? Please reply.

Thanks! Watching a lot of your videos, but I am running a coaching business (Website VSL) and 20k ad spend/month. Can I use this structure or is it eCommerce only? Greetings from Germany.

Hi Sam, what if those winning ads are not performing well in ASC and performing well in CBO? Do you turn them off in ASC?

Love this setup! Gonna try it. Question: does it matter if Broad Pack 1, 2, etc promote a different product? Eg. Broad pack 1 promotes A, Broad pack 2 promoted B, etc. Or must all the Broad packs promote the same product? Thanks

Have not tried it yet, as im setting it up and recording some ads - I will edit this post when i get some results, as im very hopeful about this one. Thanks for the sauce dude.

Sam, thanks for sharing!! I know this sounds extra but for small biz owner strugling to survive really lit up my fire to never quit! Such amazing content inspiration❤

Thanks for sharing this, but I have to say that the key to successful dropshipping is having a product that truly delivers value to your customer. Of course, it's not always easy to come by these good products (I am personally using a little bit of winnerzila as they give out pretty much everything I need for my store). At the end of the day, the most important thing is to find what works best for you and your business.

Hey Sam, it seems that the ASC campaign can only add website and custom audience data, but there is no way to add audience signals from Facebook and Instagram interactions. Should I create a retargeting CBO Campaign for Facebook and Instagram Engaged Audience?

Hey sam , awesome video! Your unique style really stands out. I'm a video editing specialist focused on TH-cam growth, and I can help enhance your content with high-quality edits and engaging thumbnails. If you're ever open to exploring new ideas or strategies that can boost your channel further, I'd love to connect and see how we can collaborate. Let me know your thoughts!

Watched a few different videos now, some really good stuff. Just now starting facebook ads for the very first time and starting out with your current strategy. Probably luckier than most starting out. Would be also beneficial to see you make a video on the type of content you make for the ads. I was able to find a couple ad library of some companies you run so I have an idea but would like to hear your thoughts and opinions on the topic. Plus one ad library looked like strictly vertical content unless it just doesn't show me all dimensions of the ad from my view.

You said something that confused me: "If this is your first time running performance max, do not set your ROAS, just run it to max conversions", but right before you said "do not set this to max conversions". I also didn't see an option that said "max conversions", did I miss it?

Bro, please make more Google ads videos. I'm new to ads, but compared to what else I've seen for Google and Facebook ads, YOU actually know your stuff and you give proper strategy advice.

Had a few questions that I have: 1) does this strategy also work for lower budgets like $100/day across those campaigns instead of $1000/day? 2) how long should we keep the campaigns on if the ROAS are low to begin with like around 0.4-0.5? Do we wait till the campaigns are more optimized or do we just stop them after 3 days if they did poorly? For us it does well one day, then sucks for 2 days, and then better again on 4th day

Had a few questions that I have: 1) does this strategy also work for lower budgets like $100/day across those campaigns instead of $1000/day? 2) how long should we keep the campaigns on if the ROAS are low to begin with like around 0.4-0.5? Do we wait till the campaigns are more optimized or do we just stop them after 3 days if they did poorly? For us it does well one day, then sucks for 2 days, and then better again on 4th day

Do you recommend updating/changing your PMAX campaign on a regular basis so it doesn't fatigue - say every quarter - or just leave as is if working?

Great breakdown! So many videos just talk, but the demonstrations with actual accounts make everything so clear. Curious - how would you approach it if the brand has two completely different ICPs and price points?

So you are only testing one interest at a time here? When you have new creatives how do you go about deciding if you test them in broad or interest? Also, on the prospecting or the 70% of the budget campaign, you said the audiences were already set as far as existing customers and so, what type of audiences do you have for that part?

Hey Sam I have 3 questions regarding your previous vids on Facebook campaign structure: 1. Should I optimize for Purchase with a $3-$5 daily budget, or start with View Content, Add to Cart, and then Purchase if I'm advertising for the first time? 2. Should I start with an ASC campaign on a $3-$5 budget, add a prospecting campaign after $3,000 revenue, and a retention campaign after more than 3000 in revenue? 3.When adding new ad sets to Prospecting CBO campaign everytime when we launch new pack of creatives should we not increase the overall campaign budget as the campaign will get bigger in the future?

do you have a link to join your mailing list please do you offer a service to clean up google ad accounts and fb ad accounts etc

Hey Sam, thank you for this awesome video ! I have 2 questions, it would be amazing if you could take 1m to help me out better understanding your advices : - Whe graduating an ad from your CBO to your ASC, do you desactivate it in your CBO ? - Does it work the same for leadgen ? - What are the precise KPI (% of total spent, ROAS, etc) can we use to understand what creatives should be graduated to the ASC ? Thanks mate

Do we graduate interested based ad set from cbo to asc also?

A great way to increase sales is through Google Autosuggest with Rankstar.

This is wonderful information. What is the minimum ad spend needed to work with your agency?

This video should have millions of views. You are seriously doing the lords work. Totally implementing in my Black Friday Ad strategy!

Amazing video! How do we get our Klaviyo fully implemented into FB ad account with an automated daily pull? Thanks

why do your comments look all the same i mean like hey sam ??

Hi Sam, Very interseting process! I've developed a software that enabled users to upload creatives in bulk on the business manger in order to help people like you to test a lot of creatives for clients. Would you be interested to discuss furthermore?

Hi Sam, what suggestions do you have for Instant Experience Ads if the landing page is Shopee? Cannot create ASC+

Should you exclude engaged people from your ToF campaigns?

Solid info brother. Thank you.

How do you recommend adding in my ads into these campaigns? Does duplicating your existing well performing ads work, or should I start from scratch?

Great video Sam, thank you! What about a business that has two main target audiences with two different messages? Would you do the ASC Scale campaign and then Prospecting Campaign with Broad Ad Set, Audience 1 Ad Set and Audience 2 Ad Set?

hello,thanks you did a bunch of amazing videos .I followed you and thumb a like on your video.I want to ask a question: How to find a strong interest? I've not found your video talk about this.And you never talk about test interests.Thank your very much.

Hey sam, great video! In the Prospecting campaign, is it better to include as many creatives as possible to let Meta determine the best performers, or does this just dilute the budget too much across all ads? Keep in mind that we just started this strategy this week, and currently have about 9 creatives in the campaign. Thanks!

Hey Sam! For black friday, again if I still have a $150 budget a day. Would I still be putting 100% into ASC campaign and just put my creatives there? How do you test out creatives with just ASC?

Hey Sam about "supporting ads", (low spending high roas) do we should leave on just supporting ads that have a good roas and then switch off ads that are spending every day but have a really bad roas , in a profitable campaign?

Very interesting Meta strategy that really plays on leveraging the algorithm 🙌 I was wondering if a similar setup be would possible on LinkedIn ads? I have not been able to find anyone showcasing a strategy that is not a classic funnel based strategy.

hey sam! i have 2 questions! 1. Which Bidding Strategy do you use for Non Brand Search Campaigns ? Max Conversion ? or what ? 2. How you get approved in Google Merchant Center for Shopping Campaigns? Its very diffucult, i get the most of times website improvements still needed...

which bidding strategy do you use for non brand search?

hey there, this video is great and you do well in explaining yourself. Im still new to e commerce and i recently started a new store and only have the one sale :( so would this strategy be completely out of the picture for me? should i continue to set up ads the 'basic way'? and what i mean by that is what most youtubers suggest as beginners? i hope you understand what im asking hahah if not ill try explain much better. thanks!