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Just updated! Thank you 🙏

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Hey buddy! To create a CVR as a custom metric, just do this : Create a custom metric, use the formula (Purchases ÷ Clicks (all)) × 100, and save it. That's it-your CVR metric is ready!

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depends on their margins. if their breakeven ROAS is under 1.5, they're profitable. if it's above, they're losing money. what do you think their margin looks like?

1. pulling directly from a crm to meta depends on the crm. some, like hubspot or klaviyo, integrate easily. for others without direct integrations, we use tools like zapier or custom APIs. if that’s not an option, exporting lists manually works too, but it’s slower. which crm are you working with? 2. no video on it yet, but the process is simple. use ad scheduling in the ad set settings to limit when ads run. combine that with analyzing time-based performance in the breakdowns tab to find your peaks. how are you currently managing your schedules?

glad you're enjoying the content! with $1500/month, first break it into weekly chunks: $375/week. from there, split based on campaign priorities. for example, if you're running multiple campaigns, focus 70-80% on your main driver and test with 20-30% for other areas. do you have specific campaigns in mind or just starting?

@@SamPiliero Hey Sam, Thank you so much for the detailed response. After binge watching your videos I realize you help a ecommerce. Would this strategy work for a coach like myself. I am trying to promote my course and other low ticket products that I sell.

thanks! yep, 30 creatives in one campaign, all in a single ad set. the key is cycling out the lowest performers regularly. how often are you refreshing your creatives?

@@SamPiliero So glad I asked the question. And thanks for the additional detail "single ad set" I really appreciate it. I am horrible at refreshing my creatives. I plan to use this strategy for my coaching program. I can't wait. Again, I will be recommending you to everyone.

yes, always duplicate post IDs when moving to asc+ scaling. it keeps all the engagement. if only one platform shows in the preview, double-check that the post ID is tied to both placements. are you using native posts or ads manager-created posts?

@@SamPiliero I had ads manager created posts, but I think I'm going to use the "duplicate" function (instead of copying post ID)! How do you optimize the CBO Prospecting Campaign? Example: When do you decide to turn off an ad thats soaking up all the spend but not getting purchases? (at how much ad spend) Also - as the CBO Prospecting campaign continues to get more and more ad sets, when do you decide to increase the budget on the campaign? Love that you take time to respond to comments! :)

depends on what you mean. are you asking about strategies to sell a car, or if selling one is worth it in your situation? clarify a bit.

glad you liked it! separate campaigns for each country work best. this gives you more control over budgets, audiences, and performance insights by market. how many countries are you targeting?

yes, starting with 1 to 3 interests is solid for a new account. keep it broad and let the algorithm work, but monitor performance closely. how niche is your product?

You can view this one: th-cam.com/video/LC9PoJ-NLKc/w-d-xo.html

good question. the focus is on profitability, not just total purchases or revenue. if 18-24 has a lower return, it’s eating budget that could go to higher ROAS demos. how’s the rest of the account performing?

thanks! pmax doesn’t rely heavily on manual audience targeting since it optimizes across signals automatically. focus on strong asset groups and conversion data instead. what kind of audience are you aiming to target?

good question. yes, use the post id to move winners into asc. this keeps all social proof intact. once it’s in asc, pause the original ad to avoid competing with yourself. how often are you finding winners?

meta will optimize, but flooding an asc with too many creatives dilutes performance. best to stick with your top performers for better budget allocation and insights. how many creatives are you working with right now?

@ I’m having 10-15 creatives of images and videos. I read a blog from Facebook and they advised that ASC works better with 15+ creatives as it’d have more options to allocate the ad. So I’m a bit confused what should be the right amount of creatives here. Btw thanks a lot for getting back!

facebook's advice is solid. 15+ creatives give the algorithm more to test, which can improve performance. if you're at 10-15, you’re close enough to start. just make sure your creatives are varied. do you have plans to test different angles or offers?

love that you're rewatching and picking up more each time. for cbo, i keep the budget pretty steady while testing creatives. if something works, i’ll shift that winner into asc for scaling since it’s less volatile. have you tried testing this approach yet?

@@SamPiliero Yes. I was waiting for some days and data behind it before i can scale. I am going to reach out to you soon to start working with you long term. I had to bring some stability in the business first so I can afford the services. I did wanted to ask you. ASC campaign works best with one product catagory or you can add different products in one ASC campaign from the CBO winners?

@@SamPiliero I also wanted to do are you doing any exclusions in the audience? for previous purchases and stuff.

good call on waiting for stability before scaling. asc works best when you focus on one product category at a time-keeps the algorithm clean and optimized. if you're adding winners from cbo, group similar products. for exclusions, yes, always exclude past buyers unless you're running upsells or reactivation campaigns. are you planning to test with a larger budget right away or ease into it?

@@SamPiliero Sam I am currently at 280 on my CBO. thinking of launching ASC Catalog since i got over 1100 skus. Also for CBO I am thinking of keeping it consolidated with other product catagories also since technically its the same audience. The idea is to net profitability instead of trying to run 3 or 4 CBO campaigns per product catagory. I simply cannot afford it then. Any feedback please.

an ad pack is just a group of creatives designed to work together for a specific audience or campaign goal. usually includes a mix of formats like images, videos, and carousels. do you already have creatives ready or need to build from scratch?

if they tank immediately, pause them. no point burning budget. sometimes ads that crush in cbo won’t work in scale campaigns due to audience differences. have you tried testing other top performers or tweaking the audience?

you're spot on. for a new product and store, put 100% into prospecting at the start. no need for asc until you find winning ads. focus all budget on testing and gathering data. how’s the performance been so far?

@@SamPiliero I'm still a beginner, going through my learning phase. Looking forward to sign my first client.

1. yes, wait until you have 2-3 solid winners from the cbo before moving them into asc. testing more than one gives you flexibility. 2. for cbo, no need to adjust the budget-just let it run with the new ad set. for asc, scale the budget proportionally based on your winners and expected order value. are you tracking performance closely during this transition?

no need to raise the budget just because you’re adding a new ad set. keep scaling or adjusting based on roas like usual. let the data tell you if the new interest is worth scaling. how’s your current roas looking?

it can, but local services require tighter targeting and strong offers. focus on lead gen campaigns with clear calls-to-action. have you tested any specific angles or offers yet?

@ we have ads running now and we have had to adapt to adding limited spots, naming the location, free consultation, etc

asc can work, but for a niche like the hispanic market, broad might waste budget. try layering in language-specific interests or custom audiences to narrow it down. for scaling, test cbo with narrowed targeting or even lookalike audiences based on your best customers. have you tried running creative in spanish?

​​@@SamPiliero Hi Sam! Thanks. Yes I use video ads in spanish and I also target only people who speaks spanish on my campaigns yet for my asc's I cannot do that, do you think l should give asc's more time or cbo for scaling can work to follow your strategy?

asc thrives on broad targeting, so restricting language can limit its effectiveness. cbo might work better for now if you're targeting only spanish speakers. are your current cbo campaigns giving consistent results?

sounds like your "all product" ads are diluting your spend. shift focus to hero products-the top 20% driving most revenue-and build campaigns around them. exclude final sale items to keep spend efficient. have you tested single-product or small-group carousel ads instead?

@@SamPiliero Yes I've done quite a few single item ads and have had a lot of luck. They fizzle fast where the "all product ads" seem to run on forever at a good ROI.