Whoops, I made an error on my sheet and over-calculated the daily budget percentage by 10%. Same strategy and concept fully applies but the made up example will be about 10% worse. Hope this still adds a ton of value to all your brands 🚀
Gold content Man! Just wanted to say how much I appreciate your videos. incredibly valuable, with no unnecessary fluff or filler to make them longer. Every second is super valuable and I always learn something new. Thanks for keeping it real and making such awesome content. Be always like this and keep up the great work Sam! Thank you so much
My product strengthens your brain. It is used by MMA fighters and to fight Parkinson's. The MMA fighters don't respond to ads that show an older clientele. Should I run 2 separate prospect campaigns with 2 separate scale OR 1 big campaign with all the creatives. GREAT VIDEO - THANKS FOR THE HELP!
Hi Sam, I wonder if you can tell us how we’d test ad copy in this structure? What approach do you follow when introducing new packs of creatives? Same angles that worked before, same primary text, etc.? I’d love to hear from you on this 🙏
Another great question - 2 options. 1. Just run multiple primary texts per ad (this is what I mostly do). 2. New creative for each primary text (2-3 max) all tossed into the same "pack".
@@SamPiliero Thanks Sam, when I run several primary texts per ad, and use the text breakdown in the metrics, it never quite makes it clear which was the winning text 🤔
Great video! Question on the ASC campaign, do you put 0% for the “existing customer” budget since you’d have the retention campaign that hits the customers?
Great video, i have a question how we make the audience of 2x purchasers or one time because there is no option for that in custom audience, are you talking about customer list?
If you have multiple products do you run separate prospecting cbos and adv+, or do you split into different ad sets in the same cbo and adv+, or can you put all creatives in same the ad set?
Nice video! Thanks for going a bit more into detail on this video. I still have 2 questions about the scaling. Say that my ASC campaign is giving good results everyday, can I scale it by 10-20% EVERYDAY? & After how many days of not hitting the desired ROAS or CAC do you decide to decrease the budget?
@@SamPiliero Thanks for the answers man! If possible I would like to get 1 more question clarified. I got a winning dropshipping product that we will start up in a new store with new creatives. Meaning with time we will spend decent of money Should I start with only the CBO (ALL creatives) with around 150 USD to see which ads works for 1 week? And then start an ASC with maybe 250 USD with the winning creatives? Or CBO (ALL creatives) 200 USD & ASC (ALL creatives) 200 USD directly and shut down the worst performers from the ASC?
@@infodesignarrivals dont go for cbo in the start , i would rather suggest you to start with ABO , use 3-4 adsets , 2 creatives one image 1 video in all for all 3-4 adsets , and in every ad set use interests if udont know the exact interests , go though competetors ad creatives or use interest key ffinder on google and place 1/6th budget of your selling price and let it run for 5 days atleast , after 5 days do 20% method every 3-4 days
@@infodesignarrivalsMost helpful video ive watched in a while. You earned my follow. Q: In the original CBO testing, are you using Original Broad Audience vs ADV+ Audience? Or is that for the interest pack only? Thanks
Hey sam . Shouldn't we run the best performing "single interest targeting" Ad for 2 weeks before adding the non single targeting ad to the scale campaign ? So we can know which one works the best ?
Sam what are your thoughts on Fexible ads, and do you use them inside the prospecting campaigns? In like a 3:2:2 structure that a lot of people preach. If not, why not.
Very impressice video. One quick question, i might have missed it but after graduating Creative to Scaling campaign should we turn off same in Prospecting CBO?
Hi Sam, thanks for the free value in educating us new business owner on meta ads testing. Got a question, do you have a video that talks about META Learning limited? My ads set that uses this campaign has gotten 3 ROAS and is spending but it moved into learning limited. So I am unsure if I should move it to the ASC or should I fix something first?
@@SamPiliero Just realise in the last 2 days the daily sales stop but pick up again today however this time its picking up from the other ads creative that wasn''t performing well. Thanks for the insight, just nervous about adding more daily budget only to not break even. Happen two months ago before I found you :)
Amazing video! Just had a question, what if I have multiple products? I have ads product wise. So should the landing page be product page or collection page? If I select a product page, then most of the conversions will come from winning product and if it goes out of stock the campaigns will all tank.
Hey Sam, love the videos! I've heard from other people that when starting off you shouldn't have over 5-6 ad creatives in a set what's your opinion on this?
One of our client sells Hoodies focused on Philippines Design. They want to sell it in Tier I countries like USA Canada Australia etc. what should be the campaign strategy and structure for that? Should they target single country or target all countries at once ? Single campaign or 1 campaign for each country? Its a fresh Shopify and POD setup. Any advice would be super helpful
Very common and good question - If your goals are the same then combined them and look at the geo reports. The US spend is going to be higher because there is more reach avail.
Hey! If I sell one product (sport cleaning product), but have multiple audiences (golf, baseball, basketball, football etc.), do i place sport specific creatives in separate ad sets like you state but keep them in the same campaign? Or do I create multiple campaigns per sport? I do not want to leak golf audiences into baseball etc.
Launched a CBO , after day one the CBO have a 3.06 Roas that honestly is promising , our Break even point is 1.45. you would bump in the next days if continue so a 20% or always wait a week in every case ?
So just making sure I understand. When you have a winning ad in your Prospecting campaign and move it to ASC+, you don’t turn it off, correct? You just let it keep running in tandem? And then at what point do you turn off batches that aren’t working or individual ads that aren’t working, or do you just leave them?
Correct, NEVER shut something that’s working. When ads are low spending and low roas then feel free to pause. Low spend and high road leave. Mid spend and low road can be cut.
@@SamPiliero Awesome, thanks for the input. One more question, is there a certain amount of spend you want to see/length of time before you lose hope in an ad? For example, if AOV is $250, would you leave ad until it's spent at least a certain amount in comparison to AOV? Also, I've noticed Meta latches on to a couple videos I have and spends a lot on them. They are sometimes 1x ROAS or less...but get good engagement, but just not the sales/ROAS I'm looking for. I've read that if META is heavily spending on an ad, it's a good idea not to kill it...but also, there's got to be a point where you cut the bleeding right? Kind of irritating when Meta wants to spend the budget on specific vids when other static ads clearly have better return.
Hi Sam, thanks for this video. Are you creating 3 different campaign for every product (I have personal brand business, and selling books, planners, board game, digital products (e-books, courses...)) or you put all products (or simillar price products) in one (in your case 3) campaigns? Thanks
it sounds like you are doing a lot of different things at once. this is very abnormal so im not so sure about this to be completely honest. if all of your items are for 1 single business then just think about them as products, nothing with this strategy changes
Hi, Sam. I’m currently planning to increase my budget to over $3000/month, but I’m having trouble understanding the sequence for creating CBO and ASC campaigns... What is recommended to create first, and in what percentage allocation of the budget?
Hey Sam! In CBO, For ads with a huge ROAS (not just high) and still not part of the top 10% performing ads, is it possible to push more spending on them if its not getting enought spend by creating a rule? I know it's against the strategy you recommend, but we're talking about a ROAS of 25 here.
Great info- do you see overlap between the asc and cbo?? Im at 700-800 a day on ad spend and ive noticed the campaigns go back and forth between which one performs better
1. Look at click data only when evaluating performance 2. Be very strict on graduating ONLY your top 10% of creatives. if you don't follow this youre always going to bounce back and forth.
Thanks Sam! Amazing Video and very easy to follow. Just a quick question: Once you graduate an Ad from prospecting CBO to ASC, do you delete the old one in CBO so that they do not cannibalise each other? Or leave it so you have a benchmark for new creatives? Thank you!
You mentioned that we should start with only one bucket, then add more as we have more new ads. However, I’m running a clothing brand with around 8 designs, each with 5-6 videos. So, I’m thinking of starting the CBO with 8 buckets adsets, each adset focusing on a separate design and its videos. This helps me stay organized, and the budget will be $300 daily. What do you think of that? Thanks!
Hey man, thanks for the value here. I was wondering if I start with a $50 adpsend on the CBO campain and I want to increase the budget, by how much % should I increase daily?
hi, can I use the same pixel and event on 2 different ad accounts and run ADV+ campaign? both on $400 budget? is this a good idea? or better to use separate pixels?
do you recommend two seprate campaign for gymwear for men and women or both into same campaign with different ad sets? should gender targeting be set or should it be left at broad.
for gymwear in most cases i would actually break it out especially if you content is a bid edgy, you dont want the opposite gender clicking because they think someone is attractive
Hey man, great video and information. Does this work for local service based industries? Trying to figure out the best strategy to generate leads this way.
Hi. Thanks for this video. Questions 1. What is intial budget for One Broad_Pack? Is it always 5% of my whole budget. Let say I have 6 BP, and my budget is 30.000, So I take 15.000 and divide it to 6 BP? I understand I do not raise budget in BP only in Interest_Something and in ASC I do it. 2. QUestion - ASC - do I raise budget here eg. evety 7 days? Same in iterests? Thanks
@@SamPiliero got it and what about scaling. When I put Ads from CBO do ASC, how much should I incrase budget. And when it gives good results, do I incrase budget - how much and when ? :)
Mark, in the CBO campaign, if it spends a lot of budget but doesn't generate sales, should we deactivate the creative? I have a creative that has already spent 6 times my CPA in the CBO, but it's not generating any sales.
Hi Sam, If I want to test different offers/Landing pages, should this be done in prospecting, or in the ASC Campaign... I think ASC, as I know the creative is a winner, just can further test offer/landing page here?
Hi Sam, This is Aashna from India. Thank you for sharing this strategy, i applied it, it worked well for a week and now all my ads are in learning limited in the prospecting CBO ad set. Can you help?
12:30 If the Prospecting CBO is split into 5% and 25% to make a total of 30%, than the rest has to be 70% and not 80%. So the ROAS times Revenue ends up being about the same which is $1975. Slight calculation error there.
Can you run a manual cbo and a ASC Campaign for the same product along side eachother? I have a manual cbo campaign doing good and meta is suggesting duplicating into a ASC Campaign
I have a question about the ads in the ASC+ campaign. Well in the first round we give 10% of the best ads to the ASC+ campaign, 2 weeks pass and we give another 10% to the ASC+ campaign, but that means that the ones that were there we turn off? and replace them? or we leave them as they were?
Hi Guys! Should we run one campaign for all the products, with separate ad sets for each tea (like black tea, green tea, etc.), or should we create separate campaigns for each product? For example, do we create one campaign for black tea, one for green tea, and so on, or do we keep them all in a single campaign but split by different ad sets? Looking forward to your input!
1. Put these all into the same campaign AND same ad sets. Same margins and theres no need to breakout. 2. If you have sell thru amounts or expirations and need to sell a certain amount of each sku then break out into ad sets.
What if i sell the same product to different audiences. For example, ads designed for golfers and ads deaigned for football players. How do I make sure the ads target the correct audience.
hey man great video again! But my ocd kicked in. When breaking down the spend you did 5/25/80 that’s 110% calculation on revenue.. anyway what I wanted to ask you, I love the concept but 1. When creative single interest adset once you created with the top 10% what if after 1 months you’ve got another new top 10% ?! you either create another adset single interested ( the same as previous ) but will be a competition bidding with yourself or else adding those creatives in the 1stly create ad set will crush its performance… 2. you said Facebook is great at understanding much faster than us… I believe so, but so many times creatives don’t even get to start spending and I am wondering how can that be detected Thanks
just addressed this in the top comment! thanks for the catch. concept still applies. 1. you cannot bid on yourself dont worry about this, you want a competitive account where new ads need to compete 2. ctr, cpm, outbound ctr, historical conversion rate. typically fb can determine what will work with a few thousand impressions where we as humans have to wait for dozens of purchases.
I got a winning dropshipping product that we will start up in a new store with new creatives. Meaning with time we will spend decent of money Should I start with only the CBO (ALL creatives) with around 150 USD to see which ads works for 1 week? And then start an ASC with maybe 250 USD with the winning creatives? Or CBO (ALL creatives) 200 USD & ASC (ALL creatives) 200 USD directly and shut down the worst performers from the ASC?
![ละลาย (LALALYE) - DAOU PITTAYA ต้าห์อู๋ พิทยา [OFFICIAL MV]](http://i.ytimg.com/vi/wo6r9TgausI/mqdefault.jpg)
Whoops, I made an error on my sheet and over-calculated the daily budget percentage by 10%. Same strategy and concept fully applies but the made up example will be about 10% worse.
Hope this still adds a ton of value to all your brands 🚀
Gold content Man! Just wanted to say how much I appreciate your videos. incredibly valuable, with no unnecessary fluff or filler to make them longer. Every second is super valuable and I always learn something new. Thanks for keeping it real and making such awesome content. Be always like this and keep up the great work Sam! Thank you so much
My guy!
Great video!
Have you encountered any issues with internal competition when running the same ads within both your ASC and CBO interest-based ad sets?
Nope, your own ads cannot increase your costs.
My product strengthens your brain. It is used by MMA fighters and to fight Parkinson's. The MMA fighters don't respond to ads that show an older clientele. Should I run 2 separate prospect campaigns with 2 separate scale OR 1 big campaign with all the creatives. GREAT VIDEO - THANKS FOR THE HELP!
Hi Sam, I wonder if you can tell us how we’d test ad copy in this structure? What approach do you follow when introducing new packs of creatives? Same angles that worked before, same primary text, etc.? I’d love to hear from you on this 🙏
Another great question - 2 options. 1. Just run multiple primary texts per ad (this is what I mostly do). 2. New creative for each primary text (2-3 max) all tossed into the same "pack".
@@SamPiliero Thanks Sam, when I run several primary texts per ad, and use the text breakdown in the metrics, it never quite makes it clear which was the winning text 🤔
Great video! Question on the ASC campaign, do you put 0% for the “existing customer” budget since you’d have the retention campaign that hits the customers?
we put 0% when we have existing customers in many cases
Great video, i have a question how we make the audience of 2x purchasers or one time because there is no option for that in custom audience, are you talking about customer list?
Another amazing video, such a great breakdown of each step and so easy to follow through! Thanks, Sam!
happy to help!
Thank you for the inormative video
Which ad type do you recommend in testing phase: regular ads, or Flexible ads?
Thank you
Regular.
If you have multiple products do you run separate prospecting cbos and adv+, or do you split into different ad sets in the same cbo and adv+, or can you put all creatives in same the ad set?
if products are similar in velocity and price point then group them, if they are wildly different then break out
Nice video! Thanks for going a bit more into detail on this video.
I still have 2 questions about the scaling.
Say that my ASC campaign is giving good results everyday, can I scale it by 10-20% EVERYDAY?
&
After how many days of not hitting the desired ROAS or CAC do you decide to decrease the budget?
1. id move it up every few days max
2. same thing, few days
@@SamPiliero Thanks for the answers man!
If possible I would like to get 1 more question clarified. I got a winning dropshipping product that we will start up in a new store with new creatives. Meaning with time we will spend decent of money
Should I start with only the CBO (ALL creatives) with around 150 USD to see which ads works for 1 week? And then start an ASC with maybe 250 USD with the winning creatives?
Or
CBO (ALL creatives) 200 USD & ASC (ALL creatives) 200 USD directly and shut down the worst performers from the ASC?
@@infodesignarrivals dont go for cbo in the start , i would rather suggest you to start with ABO , use 3-4 adsets , 2 creatives one image 1 video in all for all 3-4 adsets , and in every ad set use interests if udont know the exact interests , go though competetors ad creatives or use interest key ffinder on google and place 1/6th budget of your selling price and let it run for 5 days atleast , after 5 days do 20% method every 3-4 days
@@infodesignarrivalsMost helpful video ive watched in a while. You earned my follow.
Q: In the original CBO testing, are you using Original Broad Audience vs ADV+ Audience? Or is that for the interest pack only?
Thanks
@@SamPiliero how many percentage every few days you add on your budget?
Great video! where you want to improve a winning ad , improve cpa /efficiency , then create some iteration of it, where you launch the new variations?
new ad set in the prospecting cbo
@ just add in , or deleting the current same one and replace it ?
@@kevintrol591 Delete the less performing variation
Hey sam .
Shouldn't we run the best performing "single interest targeting" Ad for 2 weeks before adding the non single targeting ad to the scale campaign ?
So we can know which one works the best ?
99% of the time we are only running single interests. don' get caught up in the tiny detail
Do you try to make your Broad Packs similar in theme/destination/anything else? Or is everything strictly performance driven?
What about when you only have a budget of say $20-$40 per day? Is there a different strategy we should be applying?
Cheers Sam, great videos mate 👍
Just run ASC, keep it simple until you get over 200+
Sam what are your thoughts on Fexible ads, and do you use them inside the prospecting campaigns? In like a 3:2:2 structure that a lot of people preach. If not, why not.
nope, the people that preach 3:2:2 have never run a big brand
Very impressice video. One quick question, i might have missed it but after graduating Creative to Scaling campaign should we turn off same in Prospecting CBO?
Do i duplicate the best winning ads(with interest)in the CBO before duplocatin in the ASC?
all at the same time.
Hi Sam, thanks for the free value in educating us new business owner on meta ads testing.
Got a question, do you have a video that talks about META Learning limited?
My ads set that uses this campaign has gotten 3 ROAS and is spending but it moved into learning limited. So I am unsure if I should move it to the ASC or should I fix something first?
Not yet but if it is hitting your target and limited then just increase the spend. Don't fix what isn't broken and do not overcomplicate.
@@SamPiliero Just realise in the last 2 days the daily sales stop but pick up again today however this time its picking up from the other ads creative that wasn''t performing well.
Thanks for the insight, just nervous about adding more daily budget only to not break even. Happen two months ago before I found you :)
hi pro
thank you very much for sharing.
I want to ask should I put ASC campaign at campaign budget level or ad group budget?
thank you
asc is always set at the ad set level.
Should i turn off the ads that i'm scaling from the prospecting campaign off?
never
Amazing video! Just had a question, what if I have multiple products? I have ads product wise. So should the landing page be product page or collection page? If I select a product page, then most of the conversions will come from winning product and if it goes out of stock the campaigns will all tank.
Yes that will happen and it should. Selling out is a good thing and now its time to manage your supply chain.
Hey Sam, love the videos! I've heard from other people that when starting off you shouldn't have over 5-6 ad creatives in a set what's your opinion on this?
That is a pretty good sweet spot. Don't stress that number tho
Amazing!!
Hey Sam i have a question: Should we just have one ad set in the ASC campaign where we graduate all the winning ads?
Yeah, ASC only allows 1 ad set.
One of our client sells Hoodies focused on Philippines Design. They want to sell it in Tier I countries like USA Canada Australia etc. what should be the campaign strategy and structure for that? Should they target single country or target all countries at once ?
Single campaign or 1 campaign for each country?
Its a fresh Shopify and POD setup. Any advice would be super helpful
Very common and good question - If your goals are the same then combined them and look at the geo reports. The US spend is going to be higher because there is more reach avail.
Hey! If I sell one product (sport cleaning product), but have multiple audiences (golf, baseball, basketball, football etc.), do i place sport specific creatives in separate ad sets like you state but keep them in the same campaign? Or do I create multiple campaigns per sport? I do not want to leak golf audiences into baseball etc.
id run these in the same campaign so that meta distributes the budget to what works the best
Do we turn off the ad in CBO once we graduate to ASC?
No
Launched a CBO , after day one the CBO have a 3.06 Roas that honestly is promising , our Break even point is 1.45. you would bump in the next days if continue so a 20% or always wait a week in every case ?
Yes 100% scale.
Does this work for leads / engagement campaigns too ?
So just making sure I understand. When you have a winning ad in your Prospecting campaign and move it to ASC+, you don’t turn it off, correct? You just let it keep running in tandem?
And then at what point do you turn off batches that aren’t working or individual ads that aren’t working, or do you just leave them?
Correct, NEVER shut something that’s working.
When ads are low spending and low roas then feel free to pause. Low spend and high road leave. Mid spend and low road can be cut.
@@SamPiliero Awesome, thanks for the input. One more question, is there a certain amount of spend you want to see/length of time before you lose hope in an ad? For example, if AOV is $250, would you leave ad until it's spent at least a certain amount in comparison to AOV?
Also, I've noticed Meta latches on to a couple videos I have and spends a lot on them. They are sometimes 1x ROAS or less...but get good engagement, but just not the sales/ROAS I'm looking for. I've read that if META is heavily spending on an ad, it's a good idea not to kill it...but also, there's got to be a point where you cut the bleeding right? Kind of irritating when Meta wants to spend the budget on specific vids when other static ads clearly have better return.
Amzing video. thank you
for sure!
How much budget for retention? Is it in the CBO setting also?
manage on a frequency of 7x over 7 days max
Hi Sam, thanks for this video. Are you creating 3 different campaign for every product (I have personal brand business, and selling books, planners, board game, digital products (e-books, courses...)) or you put all products (or simillar price products) in one (in your case 3) campaigns? Thanks
it sounds like you are doing a lot of different things at once. this is very abnormal so im not so sure about this to be completely honest. if all of your items are for 1 single business then just think about them as products, nothing with this strategy changes
Hi, Sam.
I’m currently planning to increase my budget to over $3000/month, but I’m having trouble understanding the sequence for creating CBO and ASC campaigns... What is recommended to create first, and in what percentage allocation of the budget?
at 3k per month just run an asc.
@@SamPilieroon this case you dont do tests campaign? Put all direct on asc campaign and pause worst?
Hey Sam! In CBO, For ads with a huge ROAS (not just high) and still not part of the top 10% performing ads, is it possible to push more spending on them if its not getting enought spend by creating a rule? I know it's against the strategy you recommend, but we're talking about a ROAS of 25 here.
these are bottom feeders, its great! they wont reach the scale you want but they will drive high roas at low scale, dont stress these.
Great info- do you see overlap between the asc and cbo?? Im at 700-800 a day on ad spend and ive noticed the campaigns go back and forth between which one performs better
1. Look at click data only when evaluating performance
2. Be very strict on graduating ONLY your top 10% of creatives. if you don't follow this youre always going to bounce back and forth.
Thanks Sam! Amazing Video and very easy to follow.
Just a quick question: Once you graduate an Ad from prospecting CBO to ASC, do you delete the old one in CBO so that they do not cannibalise each other? Or leave it so you have a benchmark for new creatives? Thank you!
no. your ads don't compete against each other, dont worry!
You mentioned that we should start with only one bucket, then add more as we have more new ads. However, I’m running a clothing brand with around 8 designs, each with 5-6 videos. So, I’m thinking of starting the CBO with 8 buckets adsets, each adset focusing on a separate design and its videos. This helps me stay organized, and the budget will be $300 daily. What do you think of that? Thanks!
tooooo many! if the products are close in price point then push them together in at most 3-4 ad sets. keep it simple, promote your best products only
if you have photos and videos, they go in the same broad pack?
I have this question too! I always see that videos tend to immediately get all the budget.
Yes they do. If one gets more traction then it's better! We have accounts that are dominated by video and others dominated by photos
@@SamPiliero Thank you, Sam! Does this structure work for non e-commerce businesses too?
Hey man, thanks for the value here. I was wondering if I start with a $50 adpsend on the CBO campain and I want to increase the budget, by how much % should I increase daily?
Never mind I just found the answer, thanks again bro
for sure! 20-30% in most cases but dont be scared to increase faster
hi, can I use the same pixel and event on 2 different ad accounts and run ADV+ campaign? both on $400 budget? is this a good idea? or better to use separate pixels?
you should almost never have 2 different ad accounts.
do you recommend two seprate campaign for gymwear for men and women or both into same campaign with different ad sets? should gender targeting be set or should it be left at broad.
for gymwear in most cases i would actually break it out especially if you content is a bid edgy, you dont want the opposite gender clicking because they think someone is attractive
Hey man, great video and information. Does this work for local service based industries? Trying to figure out the best strategy to generate leads this way.
Yes just geo limit and dont overcomplicate
@@SamPiliero Awesome, thank you!
Hi. Thanks for this video. Questions 1. What is intial budget for One Broad_Pack? Is it always 5% of my whole budget. Let say I have 6 BP, and my budget is 30.000, So I take 15.000 and divide it to 6 BP? I understand I do not raise budget in BP only in Interest_Something and in ASC I do it. 2. QUestion - ASC - do I raise budget here eg. evety 7 days? Same in iterests? Thanks
budgets are CBO so you set it at the campaign level. whatever you are able to start out with is what you should do, never overextend your budget
@@SamPiliero got it and what about scaling. When I put Ads from CBO do ASC, how much should I incrase budget. And when it gives good results, do I incrase budget - how much and when ? :)
How many creatives do you allocate MAXIMUM to 1 ASC scale campaign? I have about 8-9 so far. Should I be considering making ASC Scale campaign #2?
keep 1 campaign, 8-9 is on the mid/upper range but since its truly your top performers only then it should always be fine. getting above 15 is scary
Mark, in the CBO campaign, if it spends a lot of budget but doesn't generate sales, should we deactivate the creative? I have a creative that has already spent 6 times my CPA in the CBO, but it's not generating any sales.
yes if it truly has very very little sales
Hi Sam, If I want to test different offers/Landing pages, should this be done in prospecting, or in the ASC Campaign... I think ASC, as I know the creative is a winner, just can further test offer/landing page here?
Test this in a CBO just like every other test you would run. No exceptions.
I was so excited to try this but ASC campaign works for entire state not for just a specific area in city. My business covers only small area.😞
Apply the exact same principles but use a broad single ad set campaign in place of the ASC
@ and whenever i have new ad proved good from cbo campaign. I keep adding in same ad set or make new ad set.
Hi Sam, This is Aashna from India. Thank you for sharing this strategy, i applied it, it worked well for a week and now all my ads are in learning limited in the prospecting CBO ad set. Can you help?
Need a lot more context! Share as much info as possible.
12:30 If the Prospecting CBO is split into 5% and 25% to make a total of 30%, than the rest has to be 70% and not 80%. So the ROAS times Revenue ends up being about the same which is $1975. Slight calculation error there.
Yessir! Addressed in pinned comment
My friend you deal with beginners, pls we need you to go with us slowly pls do something specific,step by step. Thank you
Noted
Can you run a manual cbo and a ASC Campaign for the same product along side eachother? I have a manual cbo campaign doing good and meta is suggesting duplicating into a ASC Campaign
yes, exactly what im suggesting, also another breakdown of this is here - th-cam.com/video/LC9PoJ-NLKc/w-d-xo.html&lc=UgzXzNMYTpvKrGRcYlp4AaABAg
How this strategy will work for a service company..?or with lead generation goals.?
Technically yes but this is battle tested with eCommerce only which is what we specialize in at themoonlighters.com
is there a certain amount of time we need to let each Pack run before we put another pack? Or could you literally ad packs day by day
14 days for every graduation cycle. you can technically add packs every day but id avoid.
I have a question about the ads in the ASC+ campaign. Well in the first round we give 10% of the best ads to the ASC+ campaign, 2 weeks pass and we give another 10% to the ASC+ campaign, but that means that the ones that were there we turn off? and replace them? or we leave them as they were?
Same question
Do we graduate interested based ad set from cbo to asc also?
What do you mean?
is this effective for leads too?
technically yes but this is based on ecomm data
Can 1 pack of image ads and 1 pack of videos run simultaneously in the prospecting CBO campaign?
100%
@@SamPiliero Awesome! Thanks man
DOES IT WORKS FOR TOTALLY NEW ADS ACCOUNT WITH NO HISTORY DATA?
YES
@@SamPiliero but there is no purchase history, according to your video there must be purchase history?
Hi Guys! Should we run one campaign for all the products, with separate ad sets for each tea (like black tea, green tea, etc.), or should we create separate campaigns for each product?
For example, do we create one campaign for black tea, one for green tea, and so on, or do we keep them all in a single campaign but split by different ad sets?
Looking forward to your input!
1. Put these all into the same campaign AND same ad sets. Same margins and theres no need to breakout.
2. If you have sell thru amounts or expirations and need to sell a certain amount of each sku then break out into ad sets.
What if i sell the same product to different audiences. For example, ads designed for golfers and ads deaigned for football players. How do I make sure the ads target the correct audience.
The creative is the targeting (and the body copy too I guess).
ASC campaign, again its broad targeting?
ASC is broad.
what is a PAC?? adset , campaign , ads?/
A "pack" is a group of creative
Hi Sam, quick question: is it possible to use viral tik tok-style music on facebook ads? Without risk of being banned or other, thank you!
no
hey man great video again! But my ocd kicked in. When breaking down the spend you did 5/25/80 that’s 110% calculation on revenue..
anyway what I wanted to ask you, I love the concept but
1. When creative single interest adset once you created with the top 10% what if after 1 months you’ve got another new top 10% ?! you either create another adset single interested ( the same as previous ) but will be a competition bidding with yourself or else adding those creatives in the 1stly create ad set will crush its performance…
2. you said Facebook is great at understanding much faster than us… I believe so, but so many times creatives don’t even get to start spending and I am wondering how can that be detected
Thanks
just addressed this in the top comment! thanks for the catch. concept still applies.
1. you cannot bid on yourself dont worry about this, you want a competitive account where new ads need to compete
2. ctr, cpm, outbound ctr, historical conversion rate. typically fb can determine what will work with a few thousand impressions where we as humans have to wait for dozens of purchases.
@@SamPiliero Sweet thank you! let's get in contact if you keen
I got a winning dropshipping product that we will start up in a new store with new creatives. Meaning with time we will spend decent of money
Should I start with only the CBO (ALL creatives) with around 150 USD to see which ads works for 1 week? And then start an ASC with maybe 250 USD with the winning creatives?
Or
CBO (ALL creatives) 200 USD & ASC (ALL creatives) 200 USD directly and shut down the worst performers from the ASC?
Exact response would be this th-cam.com/video/Cweh_g3Tuwc/w-d-xo.htmlsi=ICapyzhUA2ZLRu_Z
You don’t do costcaps anymore?
100% we do but only AFTER we setup the structure properly.
@@SamPiliero Do you add cost cops to all the campaign types you mentioned once things are established?
But what if the facebook ad acoount is new?
If youre starting from scratch and spending very little then just an ASC campaign.
Let’s say you want to test a new country. Would you do this test in a new campaign structure or within the existing prospecting?
Yes.
sorry, but is this plan also valid if you test a product starting from 50-100 dollars a day?
or even 30$ a day.
@@lenso-y3g great questions, commenting so I know this as well, when Sam answers :)
just run an asc at this level.
asc only, keep it simple
asc only, keep it simple at such low budgets
Hi sam, how we can contact u Thankx bro
themoonlighters.com and let my team know you came from youtube :)
Amazing!!!