Hi Sam, Question I have been running $200 a day CBO with Highest Volume for 4 days still today. My roas is little bit below the breakeven point. when can I change the bidding strategy to cost per result?
if your ROAS is still below breakeven after 4 days, give it another 2-3 days to stabilize. if it doesn’t improve, you can test cost per result. just keep an eye on spend and volume. how close are you to your breakeven point?
Great video always simple and make to the point. Had one question about this video: for meta ads, if I do have certain data about days and weeks differences and also platform, how to I apply those changes? Mannually open and close or using meta functions to apply this. And also does this affect the cpm significantly?(We clearly see we run better on ins than fb if using defult setting, but when we make the change to only ad on ins, the cpm were much higher so the result comes no big difference. Thanks for your time.
glad it’s clear. for day and platform adjustments, you can automate it with rules in ads manager. set rules for specific days or platforms to turn ads on/off or adjust budgets. as for cpm, higher cpm on insta happens because you're narrowing the audience. keep testing to see if the higher cpm still gives better results overall. have you tried splitting campaigns by platform to compare performance?
duplicating doesn’t delete the data. the original campaign retains all its history. the new one starts fresh though, so you’re building data from scratch there. what’s your goal with duplicating?
@@SamPiliero in order to scale the winning ads from CBO to ASC, you have to duplicate them to an “existing campaign” that is ASC, right? Won't leaving both ads active “cannibalize” the budget between them?
glad it resonated! yes, it can work for lower budgets, but you'll need to focus on just one or two campaigns. prioritize high-intent audiences and test creative quickly. how would you split that budget?
What if you have 2-3 products that you want to make sure have a dedicated budget? Would you then have 2-3 ASC Ad-sets for each product, and then test in various Ad-sets in prospecting as well?
i have a practically new ad account not much data the budget is 3-5k/month would you run just one asc campaign or run a cbo prospecting campaign and graduate winners from there into the asc and if so what would the budget split be ? thanks your videos are great for these new meta changing times
with a new account and that budget, I'd start with one ASC campaign. meta's algorithm works best with simplicity, especially early on. feed it broad signals, test creatives fast, and let it find traction. any specific creative types you’re prioritizing?
adjusting the budget works best for gradual scaling (10-20% every few days). duplicating with a higher budget is better for aggressive scaling but can reset the learning phase. which approach are you leaning toward?
Hi Sam, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?
if you need to control spend for each category, split them into separate campaigns. if not, use one campaign with multiple ad groups. it’s cleaner and easier to manage. what’s your main goal here-volume or control?
@ Thanks a lot for you response! In this case, if I plan to have all 3 asset groups in 1 shopping campaign with a $40 daily budget, how many products should I have per asset group? Currently each of my products has 4 different variations per product listing so should I have each variation included as a seperate product in each asset group?
keep it simple. group by product types, not variations. let the algorithm optimize within each asset group. too much segmentation might spread your budget too thin. are the variations priced or positioned differently enough to warrant separate focus?
@ no actually the variations are more like polished stainless Stella necklace with standard box, 18K gold finish for stainless steel necklace in luxury box and so on
I have a company that sells shoes. I have test ads like you showed me. I also have an ASC ad. I sell products in 3 categories: men’s shoes, women’s shoes and children’s shoes. Do you suggest I open separate incremental ads for these or do you suggest I combine all 3 categories in a single incremental ad and plan it as one.
if the same creative can sell across all 3 categories, combine them in one incremental ad to let the algorithm optimize. if the audiences or messaging differ, separate them. how distinct are your customer profiles for each category?
@@SamPiliero Actually, my products are generally purchased by people who are married and have children. The only thing that has changed in my target audience is gender, and the average age is generally the same.
got it. if the age and marital status stay consistent, focus on refining messaging for each gender. test separate adsets by gender to see if performance shifts. how are you tailoring creatives for each group?
@@SamPiliero You suggest testing with CPO in your videos. For example, I did a target audience test, when I transferred the successful audience to the ASC ad, I cannot transfer the target audience there. The target is automatically selected in Advantage+. As a result of my tests, I do not fully understand how to scale the successful ads. Do you have a video where you explain this in detail?
with that budget, start consolidating. shift low-performing abos into cbo to let the algorithm optimize. group campaigns by objective or audience type. test cbo with 3-5 strong adsets first. what’s your biggest challenge with the switch?
@@SamPiliero I group cbo campaign by product. Put the top performing creatives into one adset. CBO campaign start from one top performing creatives adset for 2-3 day. Today is first day. After 3 days, I plan to create new creatives with new adset into CBO. Is it ok?
depends on your budget and product variety. if your products have similar audiences, one campaign works. if not, split by category or audience type. how much daily budget are you working with?
@@SamPiliero working with 1000usd per day as of now should i consider dedicated campaigns for each product using this method and pouring in new content each week so that campaigns performance remain same. as of now performance goes down in about 2 3 weeks once i stop pushing new ads. one more important question is how much budget should i increase in ASC once i include winner inside it
if performance drops after 2-3 weeks, you’re likely hitting ad fatigue. rotating fresh content weekly is smart. as for asc, scale budgets by 20-30% max at a time to avoid disrupting performance. how many winners are you planning to include?
When you say to graduate the top 10% creatives from the broad CBO to the ASC and to the single interest CBO, should we be turning off the creatives from the original broad adset or keep them running as well?
keep them running in the broad ad set. turning them off too early could mess with the performance data. test the graduated creatives in the ASC and single-interest CBO first, then decide based on results. how are your broad ad sets performing so far?
@@SamPiliero Cool thanks! So far, the broad adset is doing pretty well, I already have been moving the top ads to the ASC with success. ASC definitely performs better though. Next, I'll be setting up the retention campaign. Your vids helped a lot, thanks!
sounds like you're on the right track. for retention, focus on segmenting high-value customers and testing personalized offers. what’s your plan for retention content?
How are you supposed to limit age based on result, when you're saying we are supposed to go BROAD in the Prospecting CBO. There's no way to set audience limits on ASC? Atleast i cant figure it out
Going broad is the problem with the market, not the sure solution. Age, demo, time, day of week adjustments are a lever you can create. They cannot be done in ASC (without a lot of rules) which is where interest targeting and testing comes into play
start with ASC. it simplifies optimization and lets facebook’s algorithm work faster, even without prior data. just make sure your creatives are strong and tailored for cold audiences. how confident are you in the product's positioning?
@@SamPilieroin one of your newer videos you say to run CBO with only 1 interest ad sets, turn off advantage audience and switch to original ad set - take the winners and put inside ASC
exactly. the idea is to isolate winners in a controlled CBO setup first, then scale them in ASC. have you tested this yet? how’s it performing for you?
Great video, Sam!
Quick question - where does retargeting or DPA come into play in this setup?
Hi Sam, Question I have been running $200 a day CBO with Highest Volume for 4 days still today. My roas is little bit below the breakeven point. when can I change the bidding strategy to cost per result?
if your ROAS is still below breakeven after 4 days, give it another 2-3 days to stabilize. if it doesn’t improve, you can test cost per result. just keep an eye on spend and volume. how close are you to your breakeven point?
Great video always simple and make to the point. Had one question about this video: for meta ads, if I do have certain data about days and weeks differences and also platform, how to I apply those changes? Mannually open and close or using meta functions to apply this. And also does this affect the cpm significantly?(We clearly see we run better on ins than fb if using defult setting, but when we make the change to only ad on ins, the cpm were much higher so the result comes no big difference. Thanks for your time.
glad it’s clear. for day and platform adjustments, you can automate it with rules in ads manager. set rules for specific days or platforms to turn ads on/off or adjust budgets. as for cpm, higher cpm on insta happens because you're narrowing the audience. keep testing to see if the higher cpm still gives better results overall. have you tried splitting campaigns by platform to compare performance?
Hey! Great video, thanks for the tips. When you duplicate a campaign for a new campaign (or new ad set), does it delete all the data?
duplicating doesn’t delete the data. the original campaign retains all its history. the new one starts fresh though, so you’re building data from scratch there. what’s your goal with duplicating?
@@SamPiliero in order to scale the winning ads from CBO to ASC, you have to duplicate them to an “existing campaign” that is ASC, right?
Won't leaving both ads active “cannibalize” the budget between them?
this is so perfect and well put together! thanks.
i'm just wondering if it works for lower budgets ike 500$-800$/month ?
glad it resonated! yes, it can work for lower budgets, but you'll need to focus on just one or two campaigns. prioritize high-intent audiences and test creative quickly. how would you split that budget?
What if you have 2-3 products that you want to make sure have a dedicated budget? Would you then have 2-3 ASC Ad-sets for each product, and then test in various Ad-sets in prospecting as well?
that's a great question, I want to know that too.
If you absolutely needed to have dedicated budgets to each product then yes you would consider breaking out multiple versions of this strategy
i have a practically new ad account not much data the budget is 3-5k/month would you run just one asc campaign or run a cbo prospecting campaign and graduate winners from there into the asc and if so what would the budget split be ? thanks your videos are great for these new meta changing times
with a new account and that budget, I'd start with one ASC campaign. meta's algorithm works best with simplicity, especially early on. feed it broad signals, test creatives fast, and let it find traction. any specific creative types you’re prioritizing?
Question 🙋 :When increasing budget do you adjust the budget or duplicate them and increase the budget?
adjusting the budget works best for gradual scaling (10-20% every few days). duplicating with a higher budget is better for aggressive scaling but can reset the learning phase. which approach are you leaning toward?
@ thanks man 🙏
Hi Sam, I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?
if you need to control spend for each category, split them into separate campaigns. if not, use one campaign with multiple ad groups. it’s cleaner and easier to manage. what’s your main goal here-volume or control?
@ goal is as many sales as possible per day, Sam! Thanks
@ Thanks a lot for you response! In this case, if I plan to have all 3 asset groups in 1 shopping campaign with a $40 daily budget, how many products should I have per asset group? Currently each of my products has 4 different variations per product listing so should I have each variation included as a seperate product in each asset group?
keep it simple. group by product types, not variations. let the algorithm optimize within each asset group. too much segmentation might spread your budget too thin. are the variations priced or positioned differently enough to warrant separate focus?
@ no actually the variations are more like polished stainless Stella necklace with standard box, 18K gold finish for stainless steel necklace in luxury box and so on
I have a company that sells shoes. I have test ads like you showed me. I also have an ASC ad. I sell products in 3 categories: men’s shoes, women’s shoes and children’s shoes. Do you suggest I open separate incremental ads for these or do you suggest I combine all 3 categories in a single incremental ad and plan it as one.
if the same creative can sell across all 3 categories, combine them in one incremental ad to let the algorithm optimize. if the audiences or messaging differ, separate them. how distinct are your customer profiles for each category?
@@SamPiliero Actually, my products are generally purchased by people who are married and have children. The only thing that has changed in my target audience is gender, and the average age is generally the same.
got it. if the age and marital status stay consistent, focus on refining messaging for each gender. test separate adsets by gender to see if performance shifts. how are you tailoring creatives for each group?
@@SamPiliero You suggest testing with CPO in your videos. For example, I did a target audience test, when I transferred the successful audience to the ASC ad, I cannot transfer the target audience there. The target is automatically selected in Advantage+. As a result of my tests, I do not fully understand how to scale the successful ads. Do you have a video where you explain this in detail?
How long do you usually ad new ads pack in your Prospecting campaign? Every 2 weeks?
every week if the budget allows. faster creative testing means faster progress. are you rotating entirely new packs or just tweaking winners?
How does this ad structure work with targeting Awareness, Consideration and Conversion funnel creative?
Strictly focused on the conversion event. Going up the funnel in most cases can really hurt the quality of the lead
@ thanks!
The budget is 40-80k/month, so many ABO or CBO campaign is running. How can I change to your structure?
with that budget, start consolidating. shift low-performing abos into cbo to let the algorithm optimize. group campaigns by objective or audience type. test cbo with 3-5 strong adsets first.
what’s your biggest challenge with the switch?
@@SamPiliero I group cbo campaign by product. Put the top performing creatives into one adset. CBO campaign start from one top performing creatives adset for 2-3 day. Today is first day. After 3 days, I plan to create new creatives with new adset into CBO. Is it ok?
how to implement cost caps like make another campaign and test cost or implement in same ASC And CBO?
Cost caps come wayyyyyyyy down the line. Get consistent results for months first then move to caps
@@SamPiliero should i put all my product ads in single campaign
depends on your budget and product variety. if your products have similar audiences, one campaign works. if not, split by category or audience type. how much daily budget are you working with?
@@SamPiliero working with 1000usd per day as of now should i consider dedicated campaigns for each product using this method and pouring in new content each week so that campaigns performance remain same. as of now performance goes down in about 2 3 weeks once i stop pushing new ads. one more important question is how much budget should i increase in ASC once i include winner inside it
if performance drops after 2-3 weeks, you’re likely hitting ad fatigue. rotating fresh content weekly is smart. as for asc, scale budgets by 20-30% max at a time to avoid disrupting performance. how many winners are you planning to include?
When you say to graduate the top 10% creatives from the broad CBO to the ASC and to the single interest CBO, should we be turning off the creatives from the original broad adset or keep them running as well?
keep them running in the broad ad set. turning them off too early could mess with the performance data. test the graduated creatives in the ASC and single-interest CBO first, then decide based on results. how are your broad ad sets performing so far?
@@SamPiliero Cool thanks! So far, the broad adset is doing pretty well, I already have been moving the top ads to the ASC with success. ASC definitely performs better though. Next, I'll be setting up the retention campaign. Your vids helped a lot, thanks!
sounds like you're on the right track. for retention, focus on segmenting high-value customers and testing personalized offers. what’s your plan for retention content?
When we use cbo for prospecting our 100% percentage goes into 1 or 2 creative all the time , what's the solution
This is what you want to happen, Facebook is telling you there's a top creative. Now make more iterations of the top!
How are you supposed to limit age based on result, when you're saying we are supposed to go BROAD in the Prospecting CBO. There's no way to set audience limits on ASC? Atleast i cant figure it out
Going broad is the problem with the market, not the sure solution. Age, demo, time, day of week adjustments are a lever you can create. They cannot be done in ASC (without a lot of rules) which is where interest targeting and testing comes into play
Would you start with a ASC or CBO prospecting campaign first if you're running a complete new account and product with no previous data?
start with ASC. it simplifies optimization and lets facebook’s algorithm work faster, even without prior data. just make sure your creatives are strong and tailored for cold audiences. how confident are you in the product's positioning?
@@SamPilieroin one of your newer videos you say to run CBO with only 1 interest ad sets, turn off advantage audience and switch to original ad set - take the winners and put inside ASC
exactly. the idea is to isolate winners in a controlled CBO setup first, then scale them in ASC. have you tested this yet? how’s it performing for you?
@@SamPiliero what if i have tested the winners and know them? no more cbo? only 1 ASC running?
@@AlnouryProduction scale the winners in the ASC (scaling mechanism) and then keep testing in the cbo. make sense?