The BEST Facebook Ads Campaign Structure for 2025
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- เผยแพร่เมื่อ 18 ต.ค. 2024
- How I Structure My Facebook Ad Campaigns To GUARANTEE Profit
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In this video, I walk you through how I structure my Facebook ad campaigns to ensure success every time. If you're new to Facebook ads or looking to improve your skills, you'll find my Facebook ads tutorial packed with valuable insights. I'll cover everything from how to run Facebook ads to how to create Facebook ads with a winning strategy. Whether you're a beginner or experienced, this step-by-step guide to Facebook ads for beginners will help you boost your results.
You'll learn the most effective Facebook ads strategy to increase conversions, including tips on how to setup Facebook ads the right way. I'll also share insights from my Facebook ads course and explain key elements of Facebook advertising that make campaigns profitable. Mastering Facebook ads targeting is crucial, so I’ll dive into how to get the most out of your audience settings when running meta ads or setting up Facebook ads.
Additionally, you’ll learn about the Facebook ads setup, including specific tactics for optimizing your Facebook ads campaign structure. Whether you're using the Facebook ads manager or testing different ad types, I'll show you exactly how to set up an effective Facebook ads campaign. With the right approach, you can get great results from fb ads, and I'll help you avoid the common pitfalls with my proven methods for Facebook ads testing.
If you want to succeed with Facebook marketing, don’t miss out on this comprehensive guide to building a profitable Facebook ad campaign. Watch now and learn how to make the most of Facebook ads for your business!
what a video! but few things were missed by you..
1) What is the budget of ASC Scale campaign when you start? how do you bump the budget and how often
2) how do you retarget the non-buyers? and % of budget goes for this
3) at what stage do you move to cost cap or bid cap?
4) lastly, what happens with winner interests in prospecting campaign?
sorry for the list but I have seen most of your video and I cant find the answer to it. BIG FAN OF YOU!!
Thanks you so much Sam that is great . My question is when i switch to target cost bed or target ROAS and how about excluding custom audience from CBO Prospective to avoid overlap
Thank you so much for this! Will try it out!
Let us know how it works!
Hey Sam! Amazing and transparent! What should be the ASC split budget for someone with a 300 max daily budget? I hear for ASC to work 80 a day is min standard.
Hi Sam, great video! I was just wondering for the CBO campaign structure. When you add new ads to this campaign through new broad adsets, you didn't mention what to do with the interest adsets. Do you need to add the new ads in new interest adsets as well?
Also how and when should I increase my budget for the campaigns?
Het Sam , Firstly great Video, I got so much out of this thank you...I have a quick question if you dont mind...I follow it all and it makes total sense, My store is a general store in the Home Lifestyle niche. To date I have been setting up seperate campaigns for each product that are uniquely different, for example a mattress compared to a garden light. Would you suggest that I still do it that way, with each product having its own Adv + campaign and prospect CBO Campaign as you have outlined here..or do you think I can run all products in the same campaigns....thank you Sam, much appreciated, Damon
Hi Sam, thank you for this video. I have some adset packs with ads that stopped performing well. Ive been switching them off and now I have multiple packs with just a single or two ads. Do we just let this run or would you consider creating a new pack with all these "winners"? Thank you
Thank you very much for the video, what do you think about new attribution setting 1-day engaged-view for the video creatives are you using it?
Does not matter if you have 1 day view enabled.
Quick question regarding the Prospecting Campaign. You suggest to test new creatives into NEW ad sets instead of putting them inside existing running ad sets. My question is, What do we do with the interest-based ad sets that were performing good but are not so much anymore due to the ad dying down? Do you relaunch new ad sets with single interests or combine them?
Great video Sam!! You hinted at not liking Flexible and didn't say why. Also curious about your ad level testing. How are you testing your creatives for hooks/copy? A lot of people have been preaching 3:2:2 setup from Prof Charlie for a long time. I used to use it when DCT allowed breakdowns but with the transition to Flexible it doesn't allow breakdown of image/video. They fixed the breakdown by headline/description it seems recently. Would love to know your thoughts on the actual ad creative testing you guys are doing. Even if you can do a separate video on that part that be great.
Thanks for this Sam! Please let us know about the ad level testing. How are you testing your creatives for hooks/copy?
Flexible is a no go in its current state. You are giving meta the ability to modify your ads, crop, edit, do whatever they want. For creative testing it really depends on how much you are spending. For a smaller account id recommend adding multiple variations of creatives (3-4 max) in the same ad set and following the metrics as meta decides what to scale. For a bigger account you can start to go down the rabbit hole of clear a/b testing but I am truly talking 100k plus.
Hey! Good q. 2 options.
1. Use the multiple primary text/headline options from meta and simply give it 5 and check to see what is spending the most.
2. Break out 2/3 options with unique primary text/headlines in the same ad set and watch to see where meta allocates.
You do not need operate copy as a hardcore science unless you are spending over 100k p/m
In one of your previous ad structure videos You said that scale/prospecting budget should be 80/20 (excluding retention). But in this video you said the opposite. Am i missing out sth? Thank you for the videos btw they've been helping a lot
Yo , same question here !
I think he starts at 20, then scales it up as the number of ads increases within the scaling campaign.
Sorry for the confusion! 80/20 is where you want to get to BUT you START at the opposite and overtime it will become 80/20.
80/20 is where you want to get to BUT you START at the opposite and overtime it will become 80/20.
CORRECT
I'm a car Dealer, when creating an Ad, Should i drive sales to my App with profile visit or use Sales objective..
Hey Sam. Do you need a remarketing campaign if the brand gives first-order discounts? Because ASC will only acquire the user paying at the normal website price. So creating a remarketing campaign with a higher discount would add that little nudge to purchase maybe?
For and Ad to convert is it advisable to choose a country or juts going with few Regions...?
Hello Sam great video, usually promoting one product of ecoomerce store or you choose more?
Typically promoting the top 20% of products that drive 80% of the revenue
Im only starting out so i cant define any Audience segments for asc campaign, is this a problem? What should i do?
Where shall we launch the new pack in broad audience or interest, if to launch in broad what is the work of the interest?
great video! out of curiosity are you using any 3rd part attribution software? I'm having trouble within meta attribution which ad is getting me the purchases, i'm spending around $2k /day right now
Rarely. Use 7dc 1dv for attribution but OPTIMIZE using 7 day click only. Don't stress about exactly what ad is working if you are hitting your target. At 2k/day you are spending enough where you need to be on top of your ads daily, don't over optimize and if you ever want to chat you can apply at themoonlighters.com
What if i have 150$ per day? Should create ASC and CBO prospecting. Or just invest in 100% budget to ASC only? What about remarketing? When i add new creation what about learning phase? btw great job, sir :)
Thanks, Sam! Quick question: what is the purpose of the interest adset? Is it just to test audiences? Since broad targeting has a larger audience, wouldn’t Facebook naturally allocate more budget to it? Thanks ❤
Interest audience in many cases outperform broad audiences. They will have less reach but most brands have no need to actually target 330MM people.
How do you write winning ad's ?
Hi Sam,
when I launch need ads do I do it one time broad and one time with interest ? So Pack 1 get launched broad and with Interest ? If yes do I need to do it with all Packs like 2,3,4 or do I launch them Broad ?
Interest are only for your top PROVEN creatives.
How to add these custom columns of 'Change' like you have in the video? Cannot figure this out in Facebook section.
+1
Just starting out and there's a lot to take in. I'm spending about $25 a day to get 1 sale on average. Which of your videos would help explain what to adjust or redo? Thanks.
I also did the same started with low budget 25$ a dey. And i got y first sale 75$. But sad think happen after 1 sales i didn’t got any sales next 7 days. I just spend 175$ without any sales 😂 so Facebook sales is unstable 😂
You have big budget you can play with Facebook 😂
Straight up this video - th-cam.com/video/Cweh_g3Tuwc/w-d-xo.html
Hi Sam,
I need to know do we need to only duplicate the Board Audience or we can do it with the interest based audience also?
Broad only. Interest is for scaling your top creatives strictly.
@@SamPiliero From the video, I thought we should launch both broad and interest at the same time when starting the campaign. Right?
Yes I thought we should have both broad and interest audience
@@SamPiliero Thank you.