Hi Sam, I found you a couple of days ago and set it up like you said in one of your previous videos, same structure as shown here. Honestly, you’re my Superman-our ROAS increased from 1.8 to 5.1 within 3 days. Additionally, our conversion rate went up from 1.5% to 3.5% and then to 4%. I have even increased our prices, and AOV jumped up from €68 net to €97 net. Thanks so much, man! I watched like 1000 videos and I was going crazy. But this helped me so much! I have been doing e-commerce for several years and have a high understanding of conversion rate optimization and process optimization. But because of our bad performance in the last few months, I was losing trust in myself and tried too many things out, burning tons of money. It was like a vicious cycle. Best greetings from Germany!!
@marlongebert3813 Hi, i just got a question regarding the ads or broad packs, is it just any creatives you have regardless of what marketing angle you have in your ad? just a mix of creatives?
1. Yes, you can double check that when you duplicate. 2. Either way, if they don't perform, they will never drive meta to spend on it. 3. Keep them running, they are the bar, the standard that your new ads need to overcome, to prove themselves. And they drive more revenue. 4. I think so, A/B testing feels more like a test on the ad set level, or campaign. On ad level, it would be the whole alphabet, therefore it needs a new method. Hope it works :) I'm starting to implement that only now, so my answers are only guesses 😂😂 but I hope it helps
In another words, this video is great for someone who business understand ROAS and know their LTV on ads and additionally doing what Sam explains is great! Thanks Sam!
Have not tried it yet, as im setting it up and recording some ads - I will edit this post when i get some results, as im very hopeful about this one. Thanks for the sauce dude.
This is actually a really cool strategy. I didn't know you could test this way and it seems like you'll be saving money on potential failures and saving time publishing.
Hi Sam, Your video is so insightful. I have a £100/day budget what ratio do i give the prospection CBO and the ASC. Also will both campaigns running simultaneously not lead to both competing against each other in the auction?
Sam! Love the content. However how does this play into different product categories with different AOV and price points? Technically products are for the same audience.
For the Broad packs, what’s the maximum number of ads I can include in there or should include in there (Min/Max, or is whatever)? For example, if I have a video with 3 different hooks (3 videos total), another UGC video with 3 hooks, and let’s say 10 static image ads, should they all go into the same Broad pack, or would it be better to split them into separate packs? Thanks, bro!
the max is 50, but that’s overkill. stick to 3-5 creatives per ad set for efficient testing and better budget distribution. are you testing too many at once?
@@SamPiliero, thanks for your reply. I just launched a clothing brand and want to test which products resonate with the audience. So, I was thinking of using the same process as the creative testing, but instead of creatives, it would be clothing items. I was looking to test 30 products in 1 campaign, and then, when I find my winning products, I do a creative test campaign on those.
solid plan. testing products like creatives works, but 30 in one campaign might spread the budget too thin. start with 10-15 to give each enough spend to gather real data. how are you planning to group the products-by category, style, or something else?
@@SamPiliero Good question. I didn't think about grouping them. Since you asked, I can group them by category, with each ad set representing one category.
smart move grouping by category will give meta cleaner data and better optimization. are your audiences distinct enough for each category, or will they overlap?
No definitely not, these are likely the 10% of ads that are creating 80% of the revenue in your account. Just double them and don’t worry if there’s overlap
But isn’t it just a matter of time until these top 10% ads do worse and worse? You kill / turn off them? Or you are still feeding the CBO with new and new Packs??
great question. prospecting CBO bottom creatives typically involve testing new, less proven creative options to see what sticks. you're aiming to discover fresh winners here. top creatives, on the other hand, are those that have already demonstrated effectiveness in engaging the target audience and driving conversions. they form the backbone of a solid campaign. how do you currently differentiate between your top and bottom creatives?
Sam, this is incredible. Worked better then everything else so far. If ads in the interest adset work extremly good, what to do? I can't take them into asc
What do you do with the interest adsets who are performing good? Will you put them in their own campaign eventually or just leave them in the prospecting CBO?
leave them in the cbo unless they’re outperforming everything else consistently. if that’s the case, clone the ad set into its own campaign and test it with a dedicated budget. how often are you reviewing performance?
Thanks a lot. All sounds good but how do you test the most important part of the ecommerce brands, marketing angles? How do you test marketing angles?You launch them all in the same adset with theirs creatives, whatever marketing angle it is, how do you test new marketing angles? Thanks a lot
hi i just have a question regarding the ads, are u just putting in any creatives, any marketing angle, just mix it in an adset? or you separate them by marketing angles or concepts?
Hi, I have a question. if we have like 20 ad creatives, do you add all 20 ad creatives at the same time in the beginning or we start adding 6 creatives first, and then add new creatives slowly per day?
Hi @Sam Piliero, thanks for sharing this. I have a few questions: 1. Will the broad pack ad sets target the "same" audience? 2. When running multiple broad pack ad sets, is there a tendency for some of the ad sets to unable to exit the learning phase? 3. After graduating well-performing ads from CBO campaign by duplicating them to ASC or Interest ad set, do we need to pause those ads in the original CBO campaign? 4. Is it better to test ad creatives using CBO than A/B testing?
1. Yes, you can double check that when you duplicate. 2. Either way, if they don't perform, they will never drive meta to spend on it. 3. Keep them running, they are the bar, the standard that your new ads need to overcome, to prove themselves. And they drive more revenue. 4. I think so, A/B testing feels more like a test on the ad set level, or campaign. On ad level, it would be the whole alphabet, therefore it needs a new method. Hope it works :) I'm starting to implement that only now, so my answers are only guesses 😂😂 but I hope it helps
1. Yes. 2. Yes, doesnt matter, they won't spend if the creative isn't good, this is fine. 3. No, keep running. 4. 100000000000000000000000000% That is nearly the whole point of this video
@@SamPilierohey Sam great video! Thanks a lot for your help. One quick question, what if the ad that is spending the most isn’t driving any purchases at all? Would we turn it off then? It seems like a couple of times the algorithm has favoured low performance ads for some reason
Hi sam i do have a question concerning the cbo testing campaign Lets say you start with a 100 usd testing budget on a cbo with one pack of creative, later shenanigans you add new packs do you change the initial budget of the cbo and how you do change it ? Would be amazing if you can answer my question
great question. if the new creatives are strong, you can increase the cbo budget incrementally (20-30% at a time) to avoid resetting the learning phase. another option is to test the new pack in a separate cbo first, then merge the winners. what’s your process been like so far?
Let me ask you a question. When testing a creative on the broad pack, can I use the same creative 6 times in a single broad pack or do I have to do 6 different creatives in the same broad pack??? I have this doubt...
use 6 different creatives in the same broad pack. duplicating the same creative won’t help-it just splits the spend without adding value. what results are you seeing with your current testing?
@ I started a pack with 6 creatives and they have a couple of repeated creatives. I started on the 4th of this month and so far I haven't seen a very good result. most of these packs are considered limited learning and sold very little Some packs didn't even use a significant amount, even though I left a good budget of R$500 per day (85$) cost per result, I put 70% margin on my product in eccommerce.
Hi Sam. I’m testing your strategy for almost 2 weeks and it’s not bad tbh. Roas around 4-6 what is fair result. My question is meta keep suggesting me to merge broadpack1 and broadpack2 into one set. Should I do that? And also I did lounch 6ads in each set should I turno off the not performing ones? Thank you 🙏 all the best from Poland
Hi Sam, I implemented this last week but I do have a few questions. If a creative is getting spend but no clicks with a decent amount of add to cart. Would you kill it or keep it? I know you mentioned we are only going with top 10% top spenders and most clicks . Thank you
if it is getting add to carts but no clicks, something’s off. Probably the landing page experience or the audience targeting. I would pause it and troubleshoot. is your landing page aligned with the ad?
@@SamPiliero Hi Sam, I would assume the landing page aligns since the other ads are getting purchases. My other question is- are the ROAS for CBO and retention suppose to be low? They are hitting around .71 and 1.3 ish. They started off strong now it's just going down every single day. Went strong the first two days with 4 sales and after that almost 5 days later nothing.
if other ads are converting on the same landing page, it’s likely not the issue. for CBO and retention, lower roas is expected but not *that* low. they’re typically break-even or slightly profitable because they focus on nurturing rather than pure acquisition. if performance tanked after 2 days, it could be ad fatigue, audience saturation, or mismatched creative for the retargeting intent. try refreshing creatives in the retention campaign or testing new hooks that specifically speak to returning customers. are you segmenting the retention audience properly, like excluding recent purchasers?
Hi Sam, thanks for the value you gave in the video! I have a question about the ASC campaign, how often do you scale it / increase budget and by how much?
Love the video! Keen to know if you always run highest volume or if you use cost caps? I’ve watched a few of your videos and a few times you mention using them. Also in some videos you speak about excluding purchasers but not in this one. Any reason why?
Further to this, you use advantage+ audience here and not original audience but again in other recent videos you do. What is the reasoning behind this?
@@SamPiliero thanks for the reply! Is this based on campaign spend or account spend? What about excluding 180/all purchasers. Do you generally do this? Also across your videos you speak of 7dc 1dv attribution and then sometimes just 7dc so it’s a little unclear. Can you explain a little further please?
@@powerleteclo cost caps is an account wide decision, it is all of nothing. Exclude purchasers from prospecting but nowhere else. 7dc 1dv always and optimize using 7dc. its a bit complicated but my opinion on this has shifted after a few months of testing.
Hi @Sam Piliero Can we test new creative ad sets against established ad sets in CBO? If so, is there a possibility that the established ad sets will continue to receive more of the spend because of their performance history?
I'll try this method. Thanks Sam. I've been trying to add my card to new business portfolio.. at portfolio level so that I can use that with my clients ad accounts. It shows couldn't verify.. but I have successfully added the same card to my ad account, it verified my card successfully it's active on ad account but is not verifying on business portfolio level. Why it's not verifying at portfolio level?? I have enabled everything like eCommerce shopping, international transactions all that to my card. Can I add my card directly to my clients ad accounts so that I can run ads for them? Does it go against FB rules? Is it safe? Tried to contact Fb customer care but didn't get their number, email... What should I do??
Sounds like a tricky spot. Facebook can be finicky with verification across different levels. It's possible there's a discrepancy in how the card or the business portfolio itself is set up. Adding your card directly to clients' ad accounts might not violate rules, but it's a gray area and could risk account integrity if not handled within their guidelines. Double-check the business verification status on Facebook Business Manager and ensure it's fully set up. Have you tried reaching out through Facebook's support chat instead?
@SamPiliero how do I reach out to them?? I have tried every possible method yet I couldn't reach out to them, tried searching their email, chat & contact number but there was none!! Plse I need a solution
@@SamPiliero I placed my first set of 8 ads at 50 reais a day, 3 days have passed, all the ads at the top of the funnel (extremely expensive cpm) should I deactivate? and duplicate the set and place new creatives?
Thanks Sam! Do you ever turn off Creative Packs? Or ads within the packs or just let everything continue to run? Also, when you add in new interests, that is a new ad set? You never stack interests? Awesome stuff!
Glad you liked the video! I usually let Creative Packs run unless the performance significantly declines. As for ads within the packs, I monitor their performance individually-if an ad is underperforming, I'll consider turning it off. Regarding interests, yes, adding new interests usually means creating a new ad set for better tracking and optimization. I tend not to stack interests as it can muddy the waters in terms of performance analysis. How do you feel about testing interests separately versus stacking them?
lookalikes are still super powerful if your seed audience is solid. i usually integrate them early, especially if the business has enough data (like 1k+ high-value customers). pair them with broad audiences for scaling. what’s been your experience with them so far?
Hi Sam, I am currently using CBO for my testing campaign, with multiple 3 Broad_Pack ad sets (each containing 4 to 5 ads). However, after a few days of running this campaign, Facebook tells me to "Combine 3 similar ad sets impacted by fragmentation". Would it be safe to ignore this advice? All ad sets mentioned are using the same targeting options (18-65+, Male and Female). Thanks once again for the great video! :)
you can safely ignore it if the ad sets are getting results and spending evenly. Facebook suggests combining to avoid fragmentation, but if your setup is working, don’t mess with it. are all three ad sets delivering strong, consistent performance?
@@SamPiliero Thanks for the feedback! The campaign (and its ad sets) have been delivering little results, as I am testing on a low budget, and the campaign has been running for a week. Should I leave the campaign alone for now, or increase budget etc? Thank you!
In other video you said that if you're just starting you can go directly with ASC and test creatives, you confirm that now ? Also, even when just starting or having not so much data, is it ok to test with no interest ?
Possible campaign setup error? Hi Sam, interesting structure... quick question... at 9:43 in your video you say to include the "interest adset" in the Prospecting CBO campaign, but when you show the spreadsheet at the end it looks like it's listed as a separate campaign.... which one is correct? Thanks in advance, this is an interesting structure to test.
Hey it depends. I am actually breaking down 2 strategies, the spreadsheet at the end is the end goal to have a top 20% campaign and bottom 80%. To start I would recommend keeping the interest in the prospecting cbo.
Hi, how many ad sets (broad packs) should I launch in one go? If i have 200 creatives, can i launch about 50 packs or will it stretch the budget too thin?
If you actually have 200 unique creatives you are going to need ALOT of budget to support that. Aim to launch with 5-8 creatives in 1 pack then whatever works the best, create similar content and launch in new packs.
I have a question, how much budget should I allocate for ASC+ campaigns compared to a test campaign for example looking that my daily budget is $1000. What if I already have 5 adsets in the test campaign, and a total of 25 ads, and it's been 2 weeks and I see that some ads are doing better and some are doing worse, turn off those ads? or still leave them on involuntarily and that's it?
Hi Sam, I wanted to ask what do you do with non performing ad creatives in the Prospecting Campaign. I do understand that underperforming creatives will get less spend meaning they won't be wasting as much spend, but do you pause them? Also, if you make a CBO campaign, isn't likely that some of your good creatives still won't perform good (even if they are good) because they could simply reach a "bad pocket" on the first throw by Meta? If so, are you not wasting the potential of several creatives? Thank you for your reply and good video!
Hi Sam, I have a question. I already have a running ASC campaign, and I want to add new creatives. Should I add them directly to the existing ASC campaign, or create a new ASC campaign? If I add them to the existing ASC campaign, will it cause the ads to re-enter the learning phase?
adding new creatives to an existing ASC campaign won’t trigger the learning phase, but it will take time for facebook to test the new creatives and optimize delivery. if the existing campaign is working well, it’s better to test new creatives in a separate campaign first. what’s your main goal with the new creatives?
@@SamPiliero Thank you for your response. If adding to the existing ASC campaign, should I duplicate an ASC campaign within the existing ASC campaign or directly copy the creatives into the existing ASC campaign?
add the creatives directly into the existing asc campaign. no need to duplicate the campaign. this keeps all the data consolidated and helps the algorithm optimize better. how often are you refreshing creatives in the campaign?
no, leave winners running in the testing campaign if they’re performing well. you can duplicate them into scaling campaigns, but don’t kill what’s already working. how do you usually handle scaling?
if the current ads are working, let them spend but cap the budget slightly to free up spend for the new creatives. how are the existing ads performing compared to your targets?
@@SamPiliero hit and miss. one day 3-4 roas the next 1.5. today 1. Im letting meta optimise a little longer. only thing is its still not allocated a penny to the new creatives. should I upload these into a new campaign maybe?
if Meta isn’t allocating spend to new creatives, you can try adding them to a new campaign with a dedicated budget. this forces the system to test them. how are these new creatives different from your current ones?
Love this setup! Gonna try it. Question: does it matter if Broad Pack 1, 2, etc promote a different product? Eg. Broad pack 1 promotes A, Broad pack 2 promoted B, etc. Or must all the Broad packs promote the same product? Thanks
Thanks for your video! I followed ur strategy for a month , however I found my CBO campaign's ROAS doing better (3.66), but ASC Scale campaign (2.32). In this case do I scale up my CBO campaigns instead? or I should continue to scale up the ASC with lower ROAS?
This is great news! 2 things you need to do, first we scale the CBO with the better ROAS because it is working, second, make sure the best creatives are being graduated into the asc scale campaign.
most interesting idea what i have seen on youtube, i definitely will try this asap. One question. When i setup the Prospecting campaign with the full available daily budget like 1000€, and then later when i want to start the Scale campaign, how should I reallocate the budget between them? Wont it hurt the prospecting campaign if i cut it with like 20-50% percent and give it to the scale campaign? This is not absolutely clear at the moment but very useful tips thank You!
Hi Sam, what are your thoughts on cost caps for the prospecting campaign. Would that limit the spending even further so that Facebook would only spend if it thinks it can get you conversions at a certain CPA or is that too limiting for a campaign that is meant for testing?
8 creatives in one adset can work if they’re similar, but too many can dilute spend. test splitting them into 2 adsets with 4 creatives each. which creative type is performing best so far?
@@SamPiliero Hi Sam and thank you for your resply. For now I have 6 creatives into 1 ad set and two video crea are performing great. I put the two performers in ASC with budget 700 day and it converts just fine
How does this work if you have multiple services you need to advertise? Don't i risk service A and B getting 0 (low amount) leads when service C is "overperforming"?
Of course you do. No business sells equally the same amount of items or services. If you need demand to be the same then you need to break out different campaigns but that will not get you the best results
Sam, can I ask,hwo does your testing faze go? How long do you leave ads active before you see a sale? Do you turn them off if you don't see a sale after 3 days of running? What budget would you start?
Awesome value! I have a couple of questions if you dont mind: 1) In the prospecting campaign, do you scale this if the performance is good? Or is it at a strict budget and the asc is strictly for scaling only and the prospecting CBO never scales. 2) Is each pack (or new introduced ad sets) targeted towards 1 angle or can it be any angle. so like does each creative within the new adset target different angles or do they all target the same angle? Thanks alot keen to hear anyones thoughts on this.
Thanks for sharing Sam very useful. Let's say I have a product that is only applicable for women over the age of 40 should I start with broad or change to female only? TIA
start with female-only but keep the age broad (18+). let facebook optimize and narrow down naturally. once you have solid data, adjust based on performance. what’s your current ad spend?
Super simple and makes alot of sense. You said in the beginning to start with full budget on the CBO campaign. How do I gradually change this so I go to 80/20 ACS/CBO?
Overtime you will see better performance from ASC. Whenever you see this you can scale up. It’s not about shifting budgets, you’re not changing anything or move one budget to the other but the ASC grows over time.
Hi Sam, Thank you for this video, i have a questions: in prospecting campaign, do we need to set the country if I only want to sell in certain countries, but I didn't see where to select area. And how much do you suggest for daily budget?
very good video, i'm testing your way. Is CBO campaign with budget 100$ (2 adsets) ok? after first 50$ (CPM > 100$, CTR < 3%, CPC > 5$) should i stop or continue running? what is the minimum time or budget spent? ty
@@SamPiliero If you were just running an ASC campaign due to a low budget, would it be a case of just adding in new creatives/ads on a regular basis to that campaign?
awesome video! if i put multiple ads inside of one ad set, and meta isnt spending budget on an ad from the start. should i put that ad inside a seperate ad set so it gets ad sepnd? because how does meta know if its going to perform or not if it hasnt spend budget on it?
depends on spend. low spend do this and include multiple countries in your targeting. very high spend (50k+) then break this out and do it multiple times.
@SamPiliero so you sure saying to let them compete for the spend. Obviously I will pause anything that gets no conversion or way too high cost per result. Am I right?
Hi Sam, great video! But one question, in the prospecting CBO the underperforming creative can we turn them off? or you leave all ON even if those increase your overall CPA? thanks
how about getting the post ID of that top creative from CBO prospecting and move to ASC? since it's got social proof and been gaining traction - will that work too?
This is gold!! Thanks champ! I subbed. After how many days you copy the winner creative from CBO to ASC? And when to decide to shut down underperfoming ads?
Is there a benchmark CPC we should be getting? We have a $1.5-$2 CPC, CPM around $30 and CTR around 1.6%. we think the ads might be our bottleneck because if we got our CPC to $1 we'd be golden. Is that reasonable for a campaign going for sales?
Hey quick question, when you set up broad pack one, do you start the campaign, then when you get more ads in your hands, you just add more and more while the campaign is up?
Thank you for a good video. But a have a couple questions if you dont mind: 1)You still use broad targeting with ASC camp like with CBO prospecting? 2) When you copy the winner to ASC do you still keep it active in prospecting campaign or kill it so they will not have competition between each other so ASC camp will show better performance? 3)When you test interests you choose the ones which is close to ur product or doesnt matter?
Hi, thank you very much for your video. Since my native language is not English, I would like to ask if your video steps are: start with CBO, test the winner, and then start ASC to deliver the winner's material? Hope to get your reply, thank you!
My guess is that you season the pixel with your prospecting CBO. If your prospecting CBO doesn't produce any winning ads (ROAS + ad spend), you cannot create an ASC anyway since you lack the ads. When your CBO has produced a bunch of winning ads, you nurtured your pixel. So maybe the question would rather be: when to start the ASC campaign for scaling or am I wrong?
@@mrkhalid1337 well I’ve always heard that with a new add account you want to give meta some targeting suggestions so they learn your audience faster than just going broad with no suggestions. I’m thinking of taking a hybrid approach and starting the prospecting campaign with a narrow audience with targeting and get some data in for a month or 2 and then switch to broad targeting.
for shopee, use instant experience ads to highlight product benefits and drive clicks straight to the product page. focus on fast-loading visuals and clear CTAs. what’s your goal-more clicks or conversions?
Hi Sam, thanks for this informative and helpful video. Please help me by answering my following queries. Are we adding the winning ads to interest first then to adv+ campaign, if yes how many days shall we wait before we copy to asc+? Or are we simply copying winning ads to both interest and adv+ campaigns together? lastly, After 30 days when we would be trying the new interest, are we copying the winning creative to both new and old interest ad sets? Thanks so much in advance :)
Hi Sam,
I found you a couple of days ago and set it up like you said in one of your previous videos, same structure as shown here. Honestly, you’re my Superman-our ROAS increased from 1.8 to 5.1 within 3 days. Additionally, our conversion rate went up from 1.5% to 3.5% and then to 4%. I have even increased our prices, and AOV jumped up from €68 net to €97 net.
Thanks so much, man! I watched like 1000 videos and I was going crazy. But this helped me so much! I have been doing e-commerce for several years and have a high understanding of conversion rate optimization and process optimization. But because of our bad performance in the last few months, I was losing trust in myself and tried too many things out, burning tons of money. It was like a vicious cycle.
Best greetings from Germany!!
This is what I’m taking about! Good work keep scaling.
Same here. I literally doubled my ROAS to 2.5 to 5 using Sam's knowledge, the top 1 for me right now!
How you know when shut down ads or adset ?
@marlongebert3813 Hi, i just got a question regarding the ads or broad packs, is it just any creatives you have regardless of what marketing angle you have in your ad? just a mix of creatives?
Which video if you don't mind...
1. Yes, you can double check that when you duplicate.
2. Either way, if they don't perform, they will never drive meta to spend on it.
3. Keep them running, they are the bar, the standard that your new ads need to overcome, to prove themselves. And they drive more revenue.
4. I think so, A/B testing feels more like a test on the ad set level, or campaign. On ad level, it would be the whole alphabet, therefore it needs a new method.
Hope it works :)
I'm starting to implement that only now, so my answers are only guesses 😂😂 but I hope it helps
In another words, this video is great for someone who business understand ROAS and know their LTV on ads and additionally doing what Sam explains is great! Thanks Sam!
Thanks Sam! Amazing video! My brand hit $2k/day. Looking to scale to $5k/day with this
Boom! Congrats that’s awesome big step.
@@SamPilierodo we duplicate the creatives from the broad pack 1,2,3 to interest or just put the creatives working on those packs
Have not tried it yet, as im setting it up and recording some ads - I will edit this post when i get some results, as im very hopeful about this one. Thanks for the sauce dude.
How's it going so far?
"Systems and structure to organize your business". Love it Sam. Thanks for sharing
My pleasure!
This is actually a really cool strategy. I didn't know you could test this way and it seems like you'll be saving money on potential failures and saving time publishing.
Yes!
I wish we could afford someone with those skills you got, very impressive....
appreciate that! you can start small. focus on learning one piece at a time. what’s the biggest skill gap you’re facing right now?
Hi Sam, Your video is so insightful. I have a £100/day budget what ratio do i give the prospection CBO and the ASC. Also will both campaigns running simultaneously not lead to both competing against each other in the auction?
Sam! Love the content. However how does this play into different product categories with different AOV and price points? Technically products are for the same audience.
شكرا لك سام ❤🇮🇶
For the Broad packs, what’s the maximum number of ads I can include in there or should include in there (Min/Max, or is whatever)?
For example, if I have a video with 3 different hooks (3 videos total), another UGC video with 3 hooks, and let’s say 10 static image ads, should they all go into the same Broad pack, or would it be better to split them into separate packs?
Thanks, bro!
What is the maximum number of creatives you can put in an ad set?
the max is 50, but that’s overkill. stick to 3-5 creatives per ad set for efficient testing and better budget distribution. are you testing too many at once?
@@SamPiliero, thanks for your reply. I just launched a clothing brand and want to test which products resonate with the audience. So, I was thinking of using the same process as the creative testing, but instead of creatives, it would be clothing items. I was looking to test 30 products in 1 campaign, and then, when I find my winning products, I do a creative test campaign on those.
solid plan. testing products like creatives works, but 30 in one campaign might spread the budget too thin. start with 10-15 to give each enough spend to gather real data. how are you planning to group the products-by category, style, or something else?
@@SamPiliero Good question. I didn't think about grouping them. Since you asked, I can group them by category, with each ad set representing one category.
smart move grouping by category will give meta cleaner data and better optimization. are your audiences distinct enough for each category, or will they overlap?
How about for a Lead gen campaign for a service based business what set up is required for that?
This setup should definitely work for lead gen as well but this is def built for ecomm
The value in here is just scary man
just giving out the answers 🤫
5 mins in and so much value! Love it!
🤝
Great approach that makes total sense. Do you turn off the ads in the Broad Packs after copying them to the ASC and interest ad sets?
No definitely not, these are likely the 10% of ads that are creating 80% of the revenue in your account. Just double them and don’t worry if there’s overlap
But isn’t it just a matter of time until these top 10% ads do worse and worse? You kill / turn off them? Or you are still feeding the CBO with new and new Packs??
@@marjeh100 just as described, always feed the CBO with new packs, when the top 10% fatigue they will slow down in spend and be replaced by the algo
hey, may i ask what is the difference between Prospecting CBO bottom creatives and Top creatives?
great question. prospecting CBO bottom creatives typically involve testing new, less proven creative options to see what sticks. you're aiming to discover fresh winners here. top creatives, on the other hand, are those that have already demonstrated effectiveness in engaging the target audience and driving conversions. they form the backbone of a solid campaign. how do you currently differentiate between your top and bottom creatives?
Sam, this is incredible. Worked better then everything else so far. If ads in the interest adset work extremly good, what to do? I can't take them into asc
Do you have a video for recommendations when it comes to the engaged/existing audience settings in ASC’s?
What do you do with the interest adsets who are performing good? Will you put them in their own campaign eventually or just leave them in the prospecting CBO?
leave them in the cbo unless they’re outperforming everything else consistently. if that’s the case, clone the ad set into its own campaign and test it with a dedicated budget. how often are you reviewing performance?
Once you've migrated the best creatives to the asc, what's the point in keeping them in the prospecting one?
You are only duplicating proven winners which means they are crushing it in the prospecting campaign. NEVER PAUSE A WINNING AD.
Thank you for the value, my brand really needs this.
happy to help!
for the prospecting, should I be creating a different ad sets for different products? or different campaigns for different products?
Thanks a lot. All sounds good but how do you test the most important part of the ecommerce brands, marketing angles? How do you test marketing angles?You launch them all in the same adset with theirs creatives, whatever marketing angle it is, how do you test new marketing angles? Thanks a lot
you launch them as a new ad set just like the video prescribes. fb will favor the better angle.
I do the exact same thing but I add the new batch into the same adset without creating a new one.. it's working great lol
hi i just have a question regarding the ads, are u just putting in any creatives, any marketing angle, just mix it in an adset? or you separate them by marketing angles or concepts?
@@EwolRam14344 i mix it
Hi, I have a question. if we have like 20 ad creatives, do you add all 20 ad creatives at the same time in the beginning or we start adding 6 creatives first, and then add new creatives slowly per day?
Hi @Sam Piliero, thanks for sharing this.
I have a few questions:
1. Will the broad pack ad sets target the "same" audience?
2. When running multiple broad pack ad sets, is there a tendency for some of the ad sets to unable to exit the learning phase?
3. After graduating well-performing ads from CBO campaign by duplicating them to ASC or Interest ad set, do we need to pause those ads in the original CBO campaign?
4. Is it better to test ad creatives using CBO than A/B testing?
1. Yes, you can double check that when you duplicate.
2. Either way, if they don't perform, they will never drive meta to spend on it.
3. Keep them running, they are the bar, the standard that your new ads need to overcome, to prove themselves. And they drive more revenue.
4. I think so, A/B testing feels more like a test on the ad set level, or campaign. On ad level, it would be the whole alphabet, therefore it needs a new method.
Hope it works :)
I'm starting to implement that only now, so my answers are only guesses 😂😂 but I hope it helps
1. Yes.
2. Yes, doesnt matter, they won't spend if the creative isn't good, this is fine.
3. No, keep running.
4. 100000000000000000000000000% That is nearly the whole point of this video
@@SamPilierohey Sam great video! Thanks a lot for your help.
One quick question, what if the ad that is spending the most isn’t driving any purchases at all? Would we turn it off then?
It seems like a couple of times the algorithm has favoured low performance ads for some reason
Also can see no option too add engaged audience too advatange plus shopping campaign ?
Set it at the advertiser settings.
Hi sam i do have a question concerning the cbo testing campaign
Lets say you start with a 100 usd testing budget on a cbo with one pack of creative, later shenanigans you add new packs do you change the initial budget of the cbo and how you do change it ?
Would be amazing if you can answer my question
great question. if the new creatives are strong, you can increase the cbo budget incrementally (20-30% at a time) to avoid resetting the learning phase. another option is to test the new pack in a separate cbo first, then merge the winners. what’s your process been like so far?
Can asc work for restaurants with online ordering?
Makes sense quick question if I am targeting multiple countries do I put them all in the campaign ?
Yes in most cases
Let me ask you a question. When testing a creative on the broad pack, can I use the same creative 6 times in a single broad pack or do I have to do 6 different creatives in the same broad pack??? I have this doubt...
use 6 different creatives in the same broad pack. duplicating the same creative won’t help-it just splits the spend without adding value. what results are you seeing with your current testing?
@ I started a pack with 6 creatives and they have a couple of repeated creatives.
I started on the 4th of this month and so far I haven't seen a very good result.
most of these packs are considered limited learning and sold very little
Some packs didn't even use a significant amount, even though I left a good budget of R$500 per day (85$)
cost per result, I put 70% margin on my product in eccommerce.
Amazing, Sam!
Hi Sam. I’m testing your strategy for almost 2 weeks and it’s not bad tbh. Roas around 4-6 what is fair result.
My question is meta keep suggesting me to merge broadpack1 and broadpack2 into one set. Should I do that? And also I did lounch 6ads in each set should I turno off the not performing ones?
Thank you 🙏 all the best from Poland
got the same question. Can u help @SamPiliero please
No. Keep following the structure.
Nope. Keep following the structure.
If we create a new creative, should we add more budget on CBO? Example my initial CBO start from 100?
Nope
But if not add the CBO budget, the ads set more and more, will it make new pack not spent?
@@humanlife1989 the best ads will spend and the lower performing ads will not spend. that is the entire point of this strategy
Hi Sam, I implemented this last week but I do have a few questions. If a creative is getting spend but no clicks with a decent amount of add to cart. Would you kill it or keep it? I know you mentioned we are only going with top 10% top spenders and most clicks . Thank you
if it is getting add to carts but no clicks, something’s off. Probably the landing page experience or the audience targeting. I would pause it and troubleshoot. is your landing page aligned with the ad?
@@SamPiliero Hi Sam, I would assume the landing page aligns since the other ads are getting purchases.
My other question is- are the ROAS for CBO and retention suppose to be low? They are hitting around .71 and 1.3 ish. They started off strong now it's just going down every single day. Went strong the first two days with 4 sales and after that almost 5 days later nothing.
if other ads are converting on the same landing page, it’s likely not the issue.
for CBO and retention, lower roas is expected but not *that* low. they’re typically break-even or slightly profitable because they focus on nurturing rather than pure acquisition. if performance tanked after 2 days, it could be ad fatigue, audience saturation, or mismatched creative for the retargeting intent.
try refreshing creatives in the retention campaign or testing new hooks that specifically speak to returning customers. are you segmenting the retention audience properly, like excluding recent purchasers?
Hi Sam, great video! For someone starting a new brand, what strategy would you recommend for demand testing a product?
broad prospecting, keep it simple.
Hi Sam, thanks for the value you gave in the video!
I have a question about the ASC campaign, how often do you scale it / increase budget and by how much?
happy to help. scale as often as you feel comfortable. if you are hitting your goal, knock it up every few days by 10-20%
Love the video! Keen to know if you always run highest volume or if you use cost caps? I’ve watched a few of your videos and a few times you mention using them. Also in some videos you speak about excluding purchasers but not in this one. Any reason why?
Further to this, you use advantage+ audience here and not original audience but again in other recent videos you do. What is the reasoning behind this?
This really depends but most of the time we try to graduate accounts to cost caps once they spend a certain amount.
@@SamPiliero thanks for the reply! Is this based on campaign spend or account spend? What about excluding 180/all purchasers. Do you generally do this? Also across your videos you speak of 7dc 1dv attribution and then sometimes just 7dc so it’s a little unclear. Can you explain a little further please?
@@powerleteclo cost caps is an account wide decision, it is all of nothing. Exclude purchasers from prospecting but nowhere else. 7dc 1dv always and optimize using 7dc. its a bit complicated but my opinion on this has shifted after a few months of testing.
NO COST CAP YOU IDOT. YOU RILL BURN TRHU YOUR MONEY.
Hi @Sam Piliero Can we test new creative ad sets against established ad sets in CBO? If so, is there a possibility that the established ad sets will continue to receive more of the spend because of their performance history?
I'll try this method. Thanks Sam. I've been trying to add my card to new business portfolio.. at portfolio level so that I can use that with my clients ad accounts. It shows couldn't verify.. but I have successfully added the same card to my ad account, it verified my card successfully it's active on ad account but is not verifying on business portfolio level. Why it's not verifying at portfolio level?? I have enabled everything like eCommerce shopping, international transactions all that to my card. Can I add my card directly to my clients ad accounts so that I can run ads for them? Does it go against FB rules? Is it safe? Tried to contact Fb customer care but didn't get their number, email... What should I do??
Sounds like a tricky spot. Facebook can be finicky with verification across different levels. It's possible there's a discrepancy in how the card or the business portfolio itself is set up. Adding your card directly to clients' ad accounts might not violate rules, but it's a gray area and could risk account integrity if not handled within their guidelines. Double-check the business verification status on Facebook Business Manager and ensure it's fully set up. Have you tried reaching out through Facebook's support chat instead?
@SamPiliero how do I reach out to them?? I have tried every possible method yet I couldn't reach out to them, tried searching their email, chat & contact number but there was none!! Plse I need a solution
Thanks Sam! We just need to test one ad set for interest level? Or we can add multiple ad sets?
1 at a time. Slow and steady. We wanna be sure that an interest works.
@@SamPiliero I placed my first set of 8 ads at 50 reais a day, 3 days have passed, all the ads at the top of the funnel (extremely expensive cpm) should I deactivate? and duplicate the set and place new creatives?
Thanks Sam! Do you ever turn off Creative Packs? Or ads within the packs or just let everything continue to run? Also, when you add in new interests, that is a new ad set? You never stack interests? Awesome stuff!
Glad you liked the video! I usually let Creative Packs run unless the performance significantly declines. As for ads within the packs, I monitor their performance individually-if an ad is underperforming, I'll consider turning it off. Regarding interests, yes, adding new interests usually means creating a new ad set for better tracking and optimization. I tend not to stack interests as it can muddy the waters in terms of performance analysis. How do you feel about testing interests separately versus stacking them?
What are your thoughts on Lookalike audiences? Do you integrate these into your workflow/campaign setup at some stage?
lookalikes are still super powerful if your seed audience is solid. i usually integrate them early, especially if the business has enough data (like 1k+ high-value customers). pair them with broad audiences for scaling. what’s been your experience with them so far?
Hi Sam,
I am currently using CBO for my testing campaign, with multiple 3 Broad_Pack ad sets (each containing 4 to 5 ads). However, after a few days of running this campaign, Facebook tells me to "Combine 3 similar ad sets impacted by fragmentation".
Would it be safe to ignore this advice? All ad sets mentioned are using the same targeting options (18-65+, Male and Female).
Thanks once again for the great video! :)
you can safely ignore it if the ad sets are getting results and spending evenly. Facebook suggests combining to avoid fragmentation, but if your setup is working, don’t mess with it. are all three ad sets delivering strong, consistent performance?
@@SamPiliero Thanks for the feedback! The campaign (and its ad sets) have been delivering little results, as I am testing on a low budget, and the campaign has been running for a week.
Should I leave the campaign alone for now, or increase budget etc?
Thank you!
In other video you said that if you're just starting you can go directly with ASC and test creatives, you confirm that now ?
Also, even when just starting or having not so much data, is it ok to test with no interest ?
Yes 100%
Great video. However, do you recommend we use specific product ads or just general brand/company ads?
Both
Possible campaign setup error? Hi Sam, interesting structure... quick question... at 9:43 in your video you say to include the "interest adset" in the Prospecting CBO campaign, but when you show the spreadsheet at the end it looks like it's listed as a separate campaign.... which one is correct? Thanks in advance, this is an interesting structure to test.
Hey it depends. I am actually breaking down 2 strategies, the spreadsheet at the end is the end goal to have a top 20% campaign and bottom 80%. To start I would recommend keeping the interest in the prospecting cbo.
Hi, how many ad sets (broad packs) should I launch in one go? If i have 200 creatives, can i launch about 50 packs or will it stretch the budget too thin?
If you actually have 200 unique creatives you are going to need ALOT of budget to support that. Aim to launch with 5-8 creatives in 1 pack then whatever works the best, create similar content and launch in new packs.
Hi Sam! Great video. Do you think this strategy would work with local lead gen?
Yes but just know that this is purely built for ecomm
I have a question, how much budget should I allocate for ASC+ campaigns compared to a test campaign for example looking that my daily budget is $1000. What if I already have 5 adsets in the test campaign, and a total of 25 ads, and it's been 2 weeks and I see that some ads are doing better and some are doing worse, turn off those ads? or still leave them on involuntarily and that's it?
Hi Sam,
I wanted to ask what do you do with non performing ad creatives in the Prospecting Campaign. I do understand that underperforming creatives will get less spend meaning they won't be wasting as much spend, but do you pause them?
Also, if you make a CBO campaign, isn't likely that some of your good creatives still won't perform good (even if they are good) because they could simply reach a "bad pocket" on the first throw by Meta?
If so, are you not wasting the potential of several creatives?
Thank you for your reply and good video!
Eventually you can pause them but don't make decisions after 20 in spend and 3 days.
Hi Sam, I have a question. I already have a running ASC campaign, and I want to add new creatives. Should I add them directly to the existing ASC campaign, or create a new ASC campaign? If I add them to the existing ASC campaign, will it cause the ads to re-enter the learning phase?
adding new creatives to an existing ASC campaign won’t trigger the learning phase, but it will take time for facebook to test the new creatives and optimize delivery. if the existing campaign is working well, it’s better to test new creatives in a separate campaign first. what’s your main goal with the new creatives?
@@SamPiliero Thank you for your response. If adding to the existing ASC campaign, should I duplicate an ASC campaign within the existing ASC campaign or directly copy the creatives into the existing ASC campaign?
add the creatives directly into the existing asc campaign. no need to duplicate the campaign. this keeps all the data consolidated and helps the algorithm optimize better. how often are you refreshing creatives in the campaign?
do you then turn off the winners in the testing campaigns?
no, leave winners running in the testing campaign if they’re performing well. you can duplicate them into scaling campaigns, but don’t kill what’s already working. how do you usually handle scaling?
@ oh right only thing is it’s taking up my whole budget. And I have about 8 new creatives that haven’t had a penny of budget. Should I just leave them
if the current ads are working, let them spend but cap the budget slightly to free up spend for the new creatives. how are the existing ads performing compared to your targets?
@@SamPiliero hit and miss. one day 3-4 roas the next 1.5. today 1. Im letting meta optimise a little longer. only thing is its still not allocated a penny to the new creatives. should I upload these into a new campaign maybe?
if Meta isn’t allocating spend to new creatives, you can try adding them to a new campaign with a dedicated budget. this forces the system to test them. how are these new creatives different from your current ones?
Love this setup! Gonna try it. Question: does it matter if Broad Pack 1, 2, etc promote a different product? Eg. Broad pack 1 promotes A, Broad pack 2 promoted B, etc. Or must all the Broad packs promote the same product? Thanks
Do you sell products with similar price points or very very different?
Thanks for your video! I followed ur strategy for a month , however I found my CBO campaign's ROAS doing better (3.66), but ASC Scale campaign (2.32).
In this case do I scale up my CBO campaigns instead? or I should continue to scale up the ASC with lower ROAS?
This is great news! 2 things you need to do, first we scale the CBO with the better ROAS because it is working, second, make sure the best creatives are being graduated into the asc scale campaign.
most interesting idea what i have seen on youtube, i definitely will try this asap. One question. When i setup the Prospecting campaign with the full available daily budget like 1000€, and then later when i want to start the Scale campaign, how should I reallocate the budget between them? Wont it hurt the prospecting campaign if i cut it with like 20-50% percent and give it to the scale campaign? This is not absolutely clear at the moment but very useful tips thank You!
You divide your total budget between these campaigns
Hi Sam, what are your thoughts on cost caps for the prospecting campaign. Would that limit the spending even further so that Facebook would only spend if it thinks it can get you conversions at a certain CPA or is that too limiting for a campaign that is meant for testing?
love cost caps but only after you are spending 30k+ a month and consistently maintaining spend and roas for a few months.
Hi Sam! The Asc campaign is a cbo or ABO campaign?
asc campaigns use a cbo structure the algorithm decides how to allocate budget across ad sets. Are you testing multiple ad sets or keeping it simple?
@@SamPiliero Good morning Sam, for now i have just a winner ad set with 8 creative
8 creatives in one adset can work if they’re similar, but too many can dilute spend. test splitting them into 2 adsets with 4 creatives each. which creative type is performing best so far?
@@SamPiliero Hi Sam and thank you for your resply. For now I have 6 creatives into 1 ad set and two video crea are performing great. I put the two performers in ASC with budget 700 day and it converts just fine
How does this work if you have multiple services you need to advertise? Don't i risk service A and B getting 0 (low amount) leads when service C is "overperforming"?
Of course you do. No business sells equally the same amount of items or services. If you need demand to be the same then you need to break out different campaigns but that will not get you the best results
How would you setup campaign for B2B ads?
Great video! So how would you scale the budget of the ASC campaign without making it go back to the learning phase?
10-20% increments normally. But increasing budget will not be as bad of a re learning as interfering with new creatives
Hi sam after graduating your broad pack campaign to Asc do you off the best performing that you graduated to asc or do you leave it that way
nope. always leave it
Sam, can I ask,hwo does your testing faze go? How long do you leave ads active before you see a sale? Do you turn them off if you don't see a sale after 3 days of running? What budget would you start?
Awesome value! I have a couple of questions if you dont mind:
1) In the prospecting campaign, do you scale this if the performance is good? Or is it at a strict budget and the asc is strictly for scaling only and the prospecting CBO never scales.
2) Is each pack (or new introduced ad sets) targeted towards 1 angle or can it be any angle. so like does each creative within the new adset target different angles or do they all target the same angle?
Thanks alot keen to hear anyones thoughts on this.
The best question number 2. Let't see what he replies
@@djxete1987 still waiting on the brother
I wanna know too, do we put different angles in the same adset?
@@leolynch4023 he never replies 😭
Thanks for sharing Sam very useful. Let's say I have a product that is only applicable for women over the age of 40 should I start with broad or change to female only? TIA
start with female-only but keep the age broad (18+). let facebook optimize and narrow down naturally. once you have solid data, adjust based on performance. what’s your current ad spend?
Curious why against Dynmaic creative?
DCO is phased out and officially sunset by meta. also there were tons of deliverablity and creative sizing issues in the past
Super simple and makes alot of sense. You said in the beginning to start with full budget on the CBO campaign. How do I gradually change this so I go to 80/20 ACS/CBO?
Overtime you will see better performance from ASC. Whenever you see this you can scale up. It’s not about shifting budgets, you’re not changing anything or move one budget to the other but the ASC grows over time.
@SamPiliero Thanks. So when I have a few winning ads. I copy them over to the ASC and scale when it starts to get optimized?
Hi Sam,
Thank you for this video, i have a questions:
in prospecting campaign, do we need to set the country if I only want to sell in certain countries, but I didn't see where to select area.
And how much do you suggest for daily budget?
Yes always set your location targeting. Daily budget depends on so many factors but make sure you at least set your budget to your AOV
Hey, I have a question, if you have multiple ad sets in the same campaign, won't you have auction overlap or even audiences overlap?
nope, you do not bid on yourself.
Absolutely incredible and valuable info! Thank you so much! One question, what's your formula for the Purchase ROAS metric?
And one more question - How long do you wait before graduating winning ad sets from the prospecting campaign to ACB?
ROAS: revenue / spend
14 days at minimum
Hi Sam. Once you put the best creative from prospecting to ASC, you turn off the original (from Prospecting) or not ?
No. You never shut off something that is working.
Does this same process also work for lead generation?
hi sam, what about the cbo, do you also scale that or you keep the budget fixed? thanks
Scale if it's working for you. Anytime a prospecting campaign is above your target, increase budget.
@@SamPiliero Thanks! Also do you think that adding daily adset maybe good or could be too much?
When you add new creatives in ASC, is it under the same ad set or a new one plus should it be only after 2 weeks of time?
all in the same campaign
@@SamPiliero so under the same adset ?
very good video, i'm testing your way. Is CBO campaign with budget 100$ (2 adsets) ok? after first 50$ (CPM > 100$, CTR < 3%, CPC > 5$) should i stop or continue running? what is the minimum time or budget spent? ty
$100 is fine but id just run an asc campaign if i only have 100
@@SamPiliero If you were just running an ASC campaign due to a low budget, would it be a case of just adding in new creatives/ads on a regular basis to that campaign?
Quick question: for the broad pack creatives, do you add video's/photos with multiple primary texts/headlines or just one of everything in each ad?
Heavily testing this. Multiple seems to be a bit better and helping add fatigue slowrr
awesome video! if i put multiple ads inside of one ad set, and meta isnt spending budget on an ad from the start. should i put that ad inside a seperate ad set so it gets ad sepnd? because how does meta know if its going to perform or not if it hasnt spend budget on it?
What if you want to do different countries, you make them in the same ad set or do this process for every single country?
depends on spend. low spend do this and include multiple countries in your targeting. very high spend (50k+) then break this out and do it multiple times.
Very interesting how much % your budgets max out at a time in the advantage plus campaign?
Don’t worry about the percentage, overtime you’ll naturally scale your advantage campaign
You mean "launch another adset". So then do you pause Adset 1 completely when you have Adset 2 active inside a CBO?
No. If its working, you keep it.
@SamPiliero so you sure saying to let them compete for the spend. Obviously I will pause anything that gets no conversion or way too high cost per result. Am I right?
Hi Sam, great video! But one question, in the prospecting CBO the underperforming creative can we turn them off? or you leave all ON even if those increase your overall CPA? thanks
yes. low spend AND low roas can be turned off. high spend and mid roas keep on.
how about getting the post ID of that top creative from CBO prospecting and move to ASC? since it's got social proof and been gaining traction - will that work too?
doesnt work anymore as it breaks per unique placement, duplicate manually and the comments copy over
Hi Sam would love to see a video on google ad campaign as well, this is a very value packed video thnks😊
Appreciate it!
This is gold!! Thanks champ! I subbed. After how many days you copy the winner creative from CBO to ASC? And when to decide to shut down underperfoming ads?
14 days. Never shut down ads. They make the process work.
Is there a benchmark CPC we should be getting? We have a $1.5-$2 CPC, CPM around $30 and CTR around 1.6%. we think the ads might be our bottleneck because if we got our CPC to $1 we'd be golden. Is that reasonable for a campaign going for sales?
Really depends on the industry. Check out a tool called Varos for competitive insights
Mister, can i use this system in TURKEY, would it work there too?
Yes
this is so amazing
Thanks! Appreciate it! What stood out to you the most?
Hey quick question, when you set up broad pack one, do you start the campaign, then when you get more ads in your hands, you just add more and more while the campaign is up?
YES!
It's good that you've mentioned that we need to set Audience Segments and Engaged Audience , but how do we do that ?
In your advertiser settings
Hi Sam, can we use ASC campaign if the goal is leads?
Yeah it’s just a bit different and I focus purely on eComm
Thank you for a good video. But a have a couple questions if you dont mind:
1)You still use broad targeting with ASC camp like with CBO prospecting?
2) When you copy the winner to ASC do you still keep it active in prospecting campaign or kill it so they will not have competition between each other so ASC camp will show better performance?
3)When you test interests you choose the ones which is close to ur product or doesnt matter?
1. Yes, ASC is broad
2. Yes always keep it live. Never pause winners.
3. Doesn't matter, have fun.
Hi, thank you very much for your video. Since my native language is not English, I would like to ask if your video steps are: start with CBO, test the winner, and then start ASC to deliver the winner's material?
Hope to get your reply, thank you!
I’m guessing this for an account with data since you’re using ASC. What would you recommend for a new account?
My guess is that you season the pixel with your prospecting CBO. If your prospecting CBO doesn't produce any winning ads (ROAS + ad spend), you cannot create an ASC anyway since you lack the ads. When your CBO has produced a bunch of winning ads, you nurtured your pixel. So maybe the question would rather be: when to start the ASC campaign for scaling or am I wrong?
@@mrkhalid1337 well I’ve always heard that with a new add account you want to give meta some targeting suggestions so they learn your audience faster than just going broad with no suggestions. I’m thinking of taking a hybrid approach and starting the prospecting campaign with a narrow audience with targeting and get some data in for a month or 2 and then switch to broad targeting.
My exact advice on this - th-cam.com/video/Cweh_g3Tuwc/w-d-xo.htmlsi=S2G9gSTcRgddjUaw
Hi Sam, what suggestions do you have for Instant Experience Ads if the landing page is Shopee? Cannot create ASC+
for shopee, use instant experience ads to highlight product benefits and drive clicks straight to the product page. focus on fast-loading visuals and clear CTAs. what’s your goal-more clicks or conversions?
@@SamPiliero conversions
What if your new creatives get no spend or like $1 spend in 2 days? would you even recommend testing 1 creative with an abo structure?
Thank you very much Mr Sam.
My question is that can this strategy also work perfectly for messenger ads campaign instead of sales?
Technically yes, the theory here is that is heavily tested says the same but it's always been tested eCommerce
I should not turn off creatives that doesnt work in Cbo?
Only very low spenders without conversions
Hi Sam, thanks for this informative and helpful video. Please help me by answering my following queries.
Are we adding the winning ads to interest first then to adv+ campaign, if yes how many days shall we wait before we copy to asc+? Or are we simply copying winning ads to both interest and adv+ campaigns together?
lastly, After 30 days when we would be trying the new interest, are we copying the winning creative to both new and old interest ad sets?
Thanks so much in advance :)
copy both at the same time, dont overthink it. copy into both new and old but really you shouldnt have dozens of interests, just 2-3
bro such a valuable video. way too many videos on fb ads have too much fluff
appreciate you!