I think you’re right, Atherton has been a Boutique brand in the past. With a wider range of sizes and price points, only a matter of time before we start seeing them out on the trails. I also agree, the price point is high, but so is Santa Cruz, Yeti, Trek, Canyon, Specialized and many other manufacturers. Furthermore, $5,000 plus is unfortunately the new norm for a solid performing bike (in other words, not requiring upgrades out of the box) Another great video, highlighting a stunningly beautiful bike!
I think you’re right, Atherton has been a Boutique brand in the past. With a wider range of sizes and price points, only a matter of time before we start seeing them out on the trails. I also agree, the price point is high, but so is Santa Cruz, Yeti, Trek, Canyon, Specialized and many other manufacturers. Furthermore, $5,000 plus is unfortunately the new norm for a solid performing bike (in other words, not requiring upgrades out of the box)
Another great video, highlighting a stunningly beautiful bike!
I really really love the looks of this bike , the raw aluminium just screams bad ass
I am definitely going to order one
Good video
Thank you, I’m glad you enjoyed it!
It's just an advert, not a review.