Full Funnel Formula Free Sessions With Aaron Gentzler-Copywriters Podcast 365

FREE TRAINING STARTS TUESDAY: Details here
Our special guest today, Aaron Gentler, has a knack for taking promotional ideas and turning them into money-lots of money.
And if you’re looking for some clues as to how to do the same with a promotion you’re thinking about or working on, you’re in luck.
Aaron and his partner Sean Twing are offering a FREE training on building a funnel that won’t quit.
Starting on Tuesday, April 23, so sign up now:
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[@Mahir-wp2xx]

Gayeway elements to huge sales:
Offers
Different approaches to sales pages depending on the audience
Few factors that make the offer work

[@Mahir-wp2xx]

Free offer:
E letter, joining a groupn
Im taking an action, i connect with a promise. You get my email you get that 1st micro commitment, now communication is establisehd on ongoing proces.
Wiifm, relation building, budding spark tjat turns into magnificent monetization. A tribe of people, that who ckllect very strongly around your ideas.
Bad free offer:
Switchibg expectation of what i signed in from, (if i want to join a nature org yhay wants to protext endagered wildlife and wetlands) i sign becos i gave a shit. I want to part of it. All the promise based elements on an opt in page tjat would cause me to sign up on that. If the 1st thibg i see is a fundraising campaign that takes their meesage tk washibgton that gets EPA regulation to change.
Thats not caused me to sign up.
Every need you say needs to double down on the prmise strengthen the promise begin to build a bond with me around that centtal idea that got me into the list.
We'll get to the campaigns later
You got a link, you build thay 1st link in the chain with your cheif optin, woth thw messages you send yoi dtrengethn.
Then and only then you can modulate the promise take it different places and begin actual ask, thats an acquisition ask.

[@Mahir-wp2xx]

Front end/acquisition offer: how do we motivate a free reader with whom we've built a ton of klt.
How do we motivate them to take that 1st paid action.
Cat(cred authority trust) you gotta establish those 3 things among the free readership b4 u ask for 1st monetsry commitment
It doesnt matter if its 79 150.
Eg if im signingnup for a specefic type of newsletter or free event. The excercise that takes place between the moment i giving you an email and you makeing that 1st ask you need to establish CAT 1st that motivates me.
Front end vs core offer
Front end should
Core offer:
After you've established your 1st monetary commitment your job is to Overdeliver surprise and delight, with every touchpoint every interaction youbhave with your core offer because that whats makes further monetisation ascension, taking peopel to platinun level possible.
Theres different ways toboverdeliver, free books, bonuses.
Good enough is not good enough .
We need to pack the journey with overdelivery.
Business is not always " this is what we do, whatbwe're really good at, what customers really want"
We neglect thebfact that we can take our servjces to a compleyely different higher plane.
Thw cold offer u have to put your best foot forward, you have to prove everything you possiblybcan. Then you have to prove it multiple times from multiple angles. Testimoinals 3rd party prood. Long.
In the warm middle give em more of what they bought the 1st time. Give em faster higher level faster more upside easier accwss. Shorter. Direct.
Hot audience. Klt l. Blow em away tto prove to them why the highest elvel is so important.
It's like dating. Where the 1st date is made bybputting a lot of work in. Tonach8eve the date to get the buy in to set the time and the restaurant.
In themiddle u say " hey honeybwanna go on a dinner next friday?"
Little shorter
Hot audience is your anniversayry. Put in awful pot of work to maek sure its as memorable and special as possonle