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Great episode!

Great job Nathan! I'll look into joining your group! Glad it's not on Facebook.

Another alternative word for "cult" - "community".

Another great episode!

This is fantastic. I want to buy the course. How do I do that?

Thanks! I remember Ted Nicholas focusing a lot on the "hidden benefit" in his books about copywriting. I don't remember him describing David's process for finding it.

applying the things you guys talk about is a big reason why I’m able to keep my clients as a beginner

I can't access this podcast on Spotify, neither it is playing on Google.

A semester course exam review in 34 minutes. Wow! Thank you.

I like but, but therefore is too formal for many stories for copywriting.

Unfortunately, repetition is also used to implant lies. Hitler used it, possibly as informed by Goebbels. "If you say it enough, it becomes the truth." But not really. It does become implanted "as if" it was the truth. We are certainly seeing this in politics today. Thanks for this episode, especially the detailed "fractal" example, which required a lot of work.

Hi ..l live in London. I can't stay on the live ....buuut, thank you for your dedication and hard work. Big love ❤️

Interesting. John Carlton discourages using "but" and replacing it with "and" in his copywriting course. "But" can negate the opening assertion. I think your explanation is in the context of a STORY, to add conflct and consequences. I'm glad you explained this, because I've been avoiding using "but" in my writing.

thanks for the good information 🤝

This was awesome 😎

What a legend this is crazy valuable

As a new copywriter, i’m not understanding anything…

Thanks! When "future customers" are making a purchase decision, they usually have questions. They appreciate seeing them stated and answered. That increases their confidence to make a "yes" decision. I like the reminder that your marketing communication should be conversational. "Future customers" don't necessarily communicate or think in an AIDA sequence.

Nathan's sound level is way below David's.

Any info from the legend is so welcome. This is great

Thank you David and Nathan! The copywriter podcast is a gold mine and this one today was super helpful advice as I'm writing a high-ticket sales page right now. Just wanted to let you know this podcast helps out the little guys like me.

I remember you talking in a separate episode about this transition topic and 3 main types of 'em were mentioned 1) scientific or logical transitions But, and, that's why,..... 2) similarity transitions where u sort of mention a story or a situation and u say In the same fashion, and just like that, in contrary of that, .... 3) creative transitions which sort of reflect who you are as a person more than they reflect you as a writer like And baam its done, scadoosh anything similar to those

An excellent summary of the elements of a great ad/marketing piece.

I have a question about training... why is copywriting training so hit or miss? I'm in a program that costs $5k. While I feel it has given a great overview, I also feel I have to dig and dig and dig for mentorship and getting further assistance. Maybe its my perspective and life experience in other training....????? I have 2 bachelor degrees and 1 masters. In all of that, I ALWAYS had a trial period before I was "on my own". I think that's what I wish I had more of rather than this idea of being pushed into the deep end and being told to swim when I barely know how to dog paddle.

16:00 unconscious mind tutorial

Who is John here?

thanks 👍🏻

This Mf told me to smoke some green. Hahaha good advice

Hi David, your videos contain a lot of value, can I edit them for you?

Great "grab bag" of copy reminders.

Always a pleasure to watch this show. Keep it up!

Wow, back in the 80's I used to work for "Bugs Burger Bug Killers", and our guarantee was legit. By far the best in the business. I think Johnson Wax bought them out later. But anyway, we were mostly the 3rd Shift workers around the country, because we worked in restaurants, etc. when they were CLOSED. BTW We took care of ALL the Red Lobsters and Olive Gardens across the country, and other major national accounts. We were a big deal...but shhh, we took care of business quietly, while America was asleep lol.

10:00

Question about the voice you are using: I'm in a copywriting course right now; all of the coaches taut your book "Breakthrough Copywriting". But in storytelling, they all insist that stories be told in the present tense and as if "talking TO the reader not AT the reader"-- that's usually how they say it. So instead of "I always hated how the winter chill would seep into my bones." they suggest saying something like "You alway hate how the winter chill seeps into my bones..." I know you are one of the modern kings of copywriting so I trust you know what you're talking about... but can you explain why this advice I'm being given is being given? Is there some other school of thought? or have I been misled? Or is it really JUST tell a story that's relatable no matter how you accomplish it? Thanks for your time and this podcast.

Great ideas for me, a new copywriter!

#1 - The only purpose of advertising is to make sales. Fine talkers are rarely good salesmen, successful salesmen are rarely good speechmakers. Ads are not written to entertain. You need to measure ads according to salesman standards. Study the consumers. Talk to consumers in person. The reason for most non-success in advertising is trying to sell people something they don’t want. But next to that comes a lack of true salesmanship. The ability to sell is what separates copy from any other type of writing. #2 - The right headline can increase sales by five to ten times. People don’t read ads for amusement, they read ads to solve a problem or to get something they want. That’s why headlines should not be clever and amusing. You should use headlines to reach out to people who are likely to want what you’re selling. #3 - Psychology is the gas in the engine as well as the GPS of all advertising. We can’t actually read people’s minds but we can keep track of their different behaviors. People will prefer to do nothing rather than make a decision and take action. All people are motivated primarily by self-interest. People will go out of their way to pretend they’re not motivated by self-interest and they will make up fascinating stories to prove they’re not self-interested. Even though at the end of the day they really are. Besides self-interest, curiosity is also one of the strongest human incentives. This is all proven psychology, tracked psychological behaviors that have shown up consistently in advertising tests. [ Samples work like gangbusters ] #4 - The more specific you are, the more people will believe you. It’s always a bad idea to lie about specifics but it’s always a good idea to include as many honest meaningful specifics as you can. Platitudes and generalities roll off the human understanding like water from a duck. However, the weight of an argument can often be multiplied by making it specific. A man who makes a specific claim is either telling the truth or lying. People don’t expect an advertiser to lie. #5 - How to guarantee your advertising won’t make a profit You can lose a lot of money by trying to change people’s habits or educate people about a brand-new way of thinking. Don’t try to change people’s minds, instead sell them what they want.

catch you later!

Great episode!

7:20

Thanks, men

Glad I got the physical copy of The Persuasion Story Code!

value-packed podcast as usual. Could you please talk about editing the copy in the next podcast? As AI has come out, I would be able to write a copy by following the framework. but when it comes to editing,, I stuck with it. what should the process look like for editing?

This information is gold. Thank you both

Excellent discussion about the different mindset of affluent clients compared to less affluent clients. As other comments below, there was a time when a $10,000 salary had the purchasing power of $200,000 today. Another great reference, Dan Kennedy's No B.S. Marketing to the Affluent.

Why are you guys so underated? Like those people, lets say "gurus" like Tyson 4d, Cardinal Mason, Alex Cattoni they are like on 100k subscribers, but ya'll are so underrated!! I guess that's just how it is! The strongest in the room, isn't always the loudest one haha Keep up the great work guys, it surely helps as hellllll

Staggering. Two legends , and " NOOB" copywriting channels are pushing their audiences to spam the F out of anyone in the search for thirsty clients. One dude watched two videos and stalked multiple social media platforms hitting the send button, so much their fingers cramped for days . One guy has started a channel with a mission in mind. My journey to hit 10 k a month He was 15 . It's becoming a joke now

Love this, but millionaires by (year) without accounting for inflation and is not accurate. A millionaire today is not the same as a millionaire in the 80's let alone a millionaire in the mid century.

Appreciate the value 🎉

PF Flyers - Run your fastest and jump your highest!

The Subaru camping commercial we talked about, is it the one with dogs?