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- เผยแพร่เมื่อ 21 ก.ย. 2019
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Watch the BBC first on iPlayer 👉 bbc.in/iPlayer-Home A confectionery pioneer hopes to bag a sweet Dragon deal with his low sugar, dairy-free chocolate. But will his pitch make the Dragons bite or fight?
Only the bravest business people dare to set foot in the Den, where multimillionaire investors Peter Jones, Deborah Meaden, Tej Lalvani and Sara Davies breathe fire. Joining them is Theo Paphitis, who is standing in for Touker Suleyman for the last time this series.
Dragons' Den | Series 17 Episode 7 | BBC
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Sara is the complete opposite of jenny.. always willing to invest and always kind and considerate.
Jenny was Darth Vader in feminine form
That’s because Jenny is a northern girl
Sarah is new, hence she's soft to the candidates. Sooner or later, she will adopt the personality of the other dragons
@@IIIIIIIIIIIIIIPKIIIIIIIIIIIIII no she was palpatine
She's annoying af. Worst Dragon yet.
I have officially become hooked on these Dragon’s den segments 🤣🤣🤣
@@WATCHINGTHEWATCHERS who pays a tv license these days. Complete robbery
Me too hahaha
Priince Brvce welcome to the club!!! Been my TH-cam 12 minute go to in 2019
binge watching for hours please send help
@@She_Gave_Me_Quite_a_Show-_-
You're in trouble.
Canada has 11+ seasons.
Who’s this Jenny everyone keeps mentioning in the comments. I’m sick of it,
For that reason I’m out.
😂😂😂
😂😂😂
Had me in the first half...
🤣🤣🤣🤣
😂😂😂😂😂😂😂😂😂😂😂😂
That was a smooth move on Peter Jones's part. It was like, "shake my hand, quick!" And it bloody well worked.
Was called closure, very simple if your confident
Sue Mead I would’ve gone with him if I was in his position anyway because he seemed really invested in the product and company anyway
He does that quite a lot, but this is the first time I've seen it actually work
The way Peter manages to secure deals is amazing
How do you know if the deal went through? I looked on companies House but Peter's name isn't there
@thinkofanamehm even if it means giving Peter Jones a BJ
I Z most of these deals don’t go through. I think the conversion rate is less than 10%. When the show is over and they do a proper due diligence, many of these numbers don’t stack up. Similarly a lot of the reason people come on this show is for exposure and free advertising, not necessarily for an investment.
I Z Just because his name isn’t on companies house it doesn’t mean that he didn’t invest 😂
@@IIIIIIIIIIIIIIPKIIIIIIIIIIIIII Giving PJ a BJ
"Fat is essential for the body" *Camera pans to Sara*
Savage!!!
Shaaaaaade
Dead hahahahah
..and she nodded!
🤣🤣🤣🤣
Look at them chocolate wrappings in Peter's table LMAOO
@@ivanwells4866 It's not nice to ask someone like that. And nothing is wrong with that you are just not familiar.
@@ivanwells4866 grammar nazi
@@ivanwells4866I'm not sure if your familiar with it, but its called SLANG. you might want to Google it.
@@ivanwells4866 Slang, memes. Modern world, you know?
ivan wells Lots of people say colloquially “look at them etc” Depending where you come from.
So maybe its you who needs the education on understanding different regional dialects/ accent/ people perhaps being dyslexic, making an honest mistake and just not being a douche. This isn’t a school essay. Be better Ivan.
ANY time a sweet is brought up, Peter always does the “I think this has made me sick... BECAUSE ITS SO GOOD I ATE IT ALL” gimmick
It's his go to dad joke
He likes to scare them a little lol
Jenny isn't even in the video yet her name still makes it into the top comments
She was in the video, then decided she was out.
The Power of 'I'm Out' 😂😂..
@Gaz S 😂😂😂
She was out before the show started hhhhh
@Gaz S r/wooosh
Honest guy, nice exciting business, I wouldn't hesitate to invest either.
you need money first
£100 dole money for 0.01%?
DonEva
It's a pity you don't have a pot to piss in
Yes, amazing how much about a person is revealed in those few minutes - and he was rock solid to a fault in front of those investors - awesome programme.....
The comments count and the money youtube probably gives them for the comments probably makes up the for the money she does not bring to the program 🤣🤣
"But fat is essential for the body"
*fattest dragon nods in agreement*
I'd still hit it.
You mean that beautiful, kind, intelligent woman?
Lol
Just about to put the same thing 🤣🤣
Kelley Spartiatis no the disgusting fat woman - and yes I hate fat people who can’t look after themselves and aren’t willing to change their diet or lifestyle for their own health...
Theo: ...Let me tell you where I am.
Entrepreneur: (nods)
Theo: I'm sitting in this chair.
...
Lmaooo 😂😂😂🔥🔥
Shadab Ali honestly 😂😂
Init
But I am never in my office space in London.
Theo: I'm in the womb
theo, theo, theo. being on a diet does not mean the individual wants to lose weight. calories are necessary for the body. 400 calories is the equivalent to two fancy belvita biscuits, so for a whole chocolate bar it is nothing at all.
I thought the same, that’s a large chocolate bar and it’s only 400 calories a whole dairy milk would be easily a 1000
Its ironic but true: fats stimulate satiety hormones, make you feel full, and the body burns them slowly and evenly for fuel. Sugars and refined carbs (esp. absent fibre / fiber) do not, and the body burns them quickly so one needs to eat again, and converts the excess to fat so one gets obese, and creates insulin spikes so one gets diabetes, and they burn holes in the arteries so one gets arterial plaque and heart disease, and burn (oxidise) the joints so one gets arthritis, the list goes on. Refined sugars are unbelievably bad, and refined carbs hardly less bad. See e.g. Dr Lustig MD, Dr Fung MD, Dr Berg DC, here on yt
"calories are necessary"
*laughs in fasting*
@@bloxxor420 LOL
Depends on the size of the bar.
Deborah “I’m going to make life REALLY difficult for you” Meaden
Oh that must of taken you deep thought to come up with that one 😂😂😂
Always 😂😂😂
W D-C must have*
Learn basic English before you criticise someone else’s intelligence 🙄
Icarus its not an english exam. Not many care about perfect grammar.
@@oshane2091 1. Grammar in that sentence does matter because 'must have' is not the same as 'must of', 'must of' doesn't even make any sense.
2. W-D-C criticized someone's intelligence. He/She is only getting a taste of his/her own medicine.
You just know that Jenny is sat at home absolutely devastated that she wasn’t there for the free chocolate samples
🤣🤣🤣
😂🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣
Hahahahaha
I’m devastated to see that Jenny is no longer on the show. She made so many investments. I was looking forward to watching this but now I’m out.
Jenny's out, Claire's out..This party is over.
Peter really does know how to secure deals better than the other Dragons. That was a power move on his part in this episode. (Besides that, normally people just want Peter anyway.. kind of sad for the other Dragons).
Because they always try to keep up with him and don't negotiate, tej could easily have agreed to the 15% and get a deal
He was also incredibly rude snoring over Tej
@@cam691988 shush snowflake
Peter is to dragons den what Mark cuban is to shark tank
I'm glad you picked it up!
"I have offices in London" has been replaced by "my children's inheritance"
Why did Touker leave?
@@chrisstanley9477 He's ill, but Touker is coming back next season
Tej was right, Peters immaturity was because he knew Tej would be the better option for the Entrepreneur
Agreed, Tej was the better partner, the guy messed up there. There seems to be some friction between Peter and Tej, I don't know if it's serious or light.
Leroy Jenkins because peter is racist
I think Tej is often the better dragon to go for but I guess Peter just has that reputation.
They both rich af I doubt they have real beef. It's all for show lol
Nah Deborah made a very good point,it does'nt need to be marketed in the health industry .
Tej's face at the end was like "This is my area of expertise, Peter!"
Peter Jones is the king of that den :)
Got to admit sometimes theres nothing better than when he gets beat for a deal he wants
Deborah is the queen
And the only remaining original dragon from the start
@kevin k ffs 😂😂
Sara is so down to earth and positive ❤️ she’s straight talking but in a nice way!
🤣🤣🤣🤣🤣
“I have two beautiful daughters”
(From the soup kitchen down the street) Jenny: I’m out
when your one of the daughters reading all the comments 👽hahahahahaha
😂😂😂
I don’t understand the calories remark. I think 400 is not a lot at all especially for an entire chocolate bar. Calories are important for the human body; these are great for people who do fitness but have a sweet tooth.
IDeadPixel Yeah, most current dietary thinking has moved on from fat and calories = bad. Think keto, people actually want lots of fat and low carbs/sugar. This product will be a massive hit mark my words.
20% of the average daily requirement for 100g of low volume food. It’s a lot.
@@1234CheesusThere are many variables that go into play whether its a lot for an individual ie. eating habits, daily routines, exercise, etc. Stating the average doesn't mean anything.
IDeadPixel Cadbury’s is 530 calories per 100g this is 450 calories per 100g? I’m not really sure how they can get away with marketing it as ‘healthy’. The only thing I can see that’s a lot better than normal chocolate is the fibre content
@@1234Cheesus it's low in refined sugars. Refined sugars = dietary devil
Tej would have done wonders for his brand
It was definitely a hard choice, Tej has the expertise in the health industry but Peter has the reputation which is why everyone wants him.
Peter had the last say, so he was able to wrap his claws around the investment by making the guy shake on it now or never. Tej should've interjected during that, at least it would've given him a final chance.
He looked so upset to see that deal pass by.
@@Tiger66261 Peter never got the investment back.
"is this going to be a long speech"
*15 secs later*
Starts snoring
What a savage Peter Jones is 😂😂
lol
They cut a lot of the business talk out, he probably spoke for a lot longer
Michael Jackson they’ve said themselves it takes 2-3 hours per pitch
Jones is a shit.
@@Zaman730 Imagine all the "I'm out" variations of Jenny that were cut to save time.
_”You’re not stuffing your gullet with a whole bar!”_
*Cuts to Peter doing the exact opposite with 3 empty candy bar wrappers on his table…*
*Entrepreneur says Hi*
*Narrator: "Entrepreneur says Hi"*
"Will PETER JONES, take kindly, to the entrepreneurs, GREETING?"
@@thedunyadoneya2628 Spot on, I even heard the voice hahahaha!!
Once u watch one episode u have to watch another and another and another and another and-
Another..
Looooooooooooooooool
And for that reason I'm out
And..
Another one..
when you on that last video you say i m done ,and mind says Another One
I'm on 7 months of this lol
I feel Tej Lalvani was a better bet, he's into health and fitness and he has all sort of resources for his field.
Right plus he can endorse it to other companies in his helthcare empire
Peter: I'm starting to feel a little sick now.
Not again.
Episodes like these are what makes this show addicting. Even without personally knowing the entrepreneur, you empathize with him, anticipate anxiously, and when he got the deal, you also celebrate, like how you do when your favorite sports team scores. YES! ALRIGHT! HE GOT IT!!!
"hit the shops with his chocs" someone stop this man lol
😂😂 lol
Tej really wanted that but didn’t anticipate what Peter would do! Peter is too shrewd for them!
Peter is a knob and a lot of the business people believe his grandstanding, unfortunately 'I will make you rich... I will make you the BEST offer...' yeah shut up, Peter, half the time the deal doesn't go through and / or the entrepreneur goes under.
Would go with Deb or Tej personally, or Theo. Anyone but Duncan and Peter really.
@@intrepidtomato I checked it and it's a real turnoff.
I love how whenever the camera pans to peter for the first half he is just sat there eating chocolate without a care in the world
I just ordered £20 quids worth! Well done. Kids are excited.
It looks so yummy!! 😍😍
It does look really nice..
Have you received it?
congrats!
update us on how it taste like!!
I bought salted caramel. It's tasteless!!
0:18 and 1:55- he wasn't pitching for an investment, he was pitching for the narrators job.
Peter: Is this going to be a long speech?
Tej: It is gonna be yep, so have your water, have your chocolate 😆
Narrator: *"hit the shops with his chocs"*
Me: *dying*
Jenny: *calls out from down the hallway* *"I'm out."*
Aurora Aura i doesn’t even rhyme XD
@@spinos4ru553 but I giggled anyway.
10:32 "Steven let me tell you where I am. I'm sitting in this chair."
Peter is such a business beast. That deal close was perfect
Theo definetly never heard of keto. This would see like hotcakes in the US as the first keto chocolate bar
How is it Keto exactly? It still has a lot of carbs in it
@@noamto ketos not 0 carbs. I dont recall the exact amount in the bar but it would be way more compatible with keto than standard chocolate bar even if you could only eat it occasionally.
@@iskand14 what is keto then?
@@noamto so its 20 g of carbs max per day. The bar wouldnt exceed that amount so therefore its keto.
iskand14 I’m afraid you’re wrong: there’s 36 grams of carbohydrates in the small 80g bar that they sell.
Guys, when you will understand... Not calories are the problem, but the Glycemic Index x Calories = Glycemic Load. Meaning that fat in many cases is actually okay, meanwhile simple sugars are not.
Hmmm no it's insulin. There are some foods that are low on the glycemic index while raising insulin such as fructose and certain sweeteners. When insulin and carbs are low, fat is not a problem.
Theo was being very ignorant with the calories question. Calories isn't the be all and end all of health.
Just like sugar isn't bad, it's essential.
But the calorie count is a good indicator just like the sugar amount
@@boooster101 no it's not. Calories indicate the amount of energy present in a specific mass of food. Things such as lipids, starches, fibre etc also contain calories
@@boooster101
Nothing in surger is good for you.
Only to type 1 diabetics. To counter surger you need fibre.
So if you eating something with alot of fibre it counters the negative of surgers.
But a lot of people just mention calories. Practically everyone I know is constantly banging on about coke zero due to the no calories. But don't consider sugar or fat at all. It's just calories calories calories. These products will reel them in and make the most money from them by throwing the calorie word on the packaging
Company seems to be going strong, had a growth of over 250% in 2020 and launching new flavors to this date. I guess Peter was indeed passionate about it.
Yes, Peter was passionate about it, but the deal never went through.
This is a statement off the 'Pure Heavenly' website -
'We loved taking part in Dragons’ Den, and are SO grateful to all the Dragons and especially the BBC, however we were unable to agree to certain terms after the show, so gratefully and politely declined Peter's very kind offer.'
@@sailorman8668 Yet they still use dragons den in their advertising material. Wonder if they really came on to get the PR
I love that Sara cares more about the person's success than profits. She knew they could help her more than her so she backed out.
Those insistent cuts to Peter stuffing on the chocolate were just devious 💀
Tej would be naturally the best choice, however Peter has track record with Reggae Reggae Sauce (Levi, owner being worth £30+ milion these days). Anyway, good luck!
This is probably one of my favourite Dragons' Den segments I've seen so far. I just really liked Stephen's presentation and the good atmosphere within the den in that everyone's getting along well with each other.
@Pure Heavenly Chocolate You're welcome. I'm glad you took Peter up on his offer because he was so enthusiastic about it, and you can tell he really enjoyed the chocolate.
deborahs smile even tho she didnt get the deal is so sweet omg😀
“You’re not stuffing your gullet on a whole bar” **camera pans to Peter with his mouthful**
These I’m out jokes are quality entertainment 😂
Now that you are happy, I’m out.
I don't see the appeal...IM OUT
No it was better when it was im OOT
"Let me tell you where I am"
"I'm sitting in this chair"
Wow this man is amazing making chocolate for his family who can’t have normal chocolate. That’s what you call a dad x
🙄🐒🍌🤣
And it's gluten free!! Lmao
They should do a " where are they now?" Kind of episode on some of the people that got their dragon
"fat is essential for the body" and Sara starts nodding.
Entrepreneur: we made a loss
Dragons: 😳🥴😡🤬
Another entrepreneur the next day: we made a loss
Dragons: I aPpLaUd YoUr hOnEsTy
They applauded his honesty for telling the reason behind the loss (making a big mistake). That's what for, not cuz just of the loss.
yeah as exp said, i think it's because he was so honest about why the loss but not just honest, he admits he made mistakes and seems to have learned from them. that's a mark of good character and someone safe to invest in.
with others that say they made a loss it's usually squeezed out of them and they haven't learned their lesson or refuse to acknowledge it's because of mistakes they made
i think that's the difference that matters to the dragons
clearly your thick
"Fat is essential to the body" Camera cuts to a nodding Sara Davies. Subtle fat shaming there from the BBC.
funny though.
“Fat shaming” is a term that can die of diabetes imo
The fat he is referring to there is dietary fat nevertheless... Lol...
@@varunkamal91 same thing. fat makes u fat. sugar makes u lean. 1 billion lean asians living on rice and sugar
@@iliketochasegibbons8015 I'm fat and I agree
Peter closed that deal perfectly,i'm very surprised Tej didn't accept that final offer and not allow Peter to steal it,it was only dropping down to 15% and that is still twice what the original offer was for.I think this could be a huge business.
Jenny: Im out but Id like a free chocolate
5 minutes of Dragons stuffing their face with chocolate...
Dragons don't eat chocolate they eat gold and treasure.
“You’re not stuffing your gullet”...pans to Peter
Chocolates arrived today, and having diagnosed with diabetes I had to order this, and the taste is really really outstanding, and stevens right just a couple of squares is enough.
Oh man Peter is shrewd but always in a good way. This episode is so fun to watch. Love how these dragons negotiate.
I watched one video of this and now I can't get it off of my recommended!
Same. But now I love watching these xd
Jenny when she leaves her house:
*I’m no longer in my house and for that reason I’m out.*
‘Well meaning relatives.’ I’d bloody hope so🤣🤣
I feel like Tej is so underrated. He has so much to offer but people are more excited for other dragons.
Tej and Peter are both super rich. At that stage, Tej losing an offer makes no difference to him. I think both are at the 400M mark, give or take. I have just found Peter to be more aggressive and full of tactics, you know. Like that kiddish snoring while Tej was speaking. I don't think that was for fun. It's a pressure tactic. Peter likes to do anything he can to win his deals. Can you imagine Tej/Deboraj/Sara/Theo pretending to snore while another dragon is speaking. They wouldn't. Not because they're mature and Peter isn't. But because Peter is more aggressive at making deals and is willing to try everything possible to get the deals.
@@AbhishekSanyalTGV Assertive on a nihhgaar
@@AbhishekSanyalTGV Lol Peter is worth 1.4bn.... not 400m
@@tooshlong Of course I know that now. Did you see that my comment is 7 months old when I hadn't seen the latest list of rich people?
@@AbhishekSanyalTGV Calm down luv 😂
Theo: "Steven, let me tell you where I am. So, I'm sitting in this chair..... "
...Yeah, I think he worked that one out, Theo.
10:33 Theo: "let me tell you where I am... so, I'm sitting in this chair" 🤣
He slipped up, he should’ve went with the health tycoon!!
You know your product is good when Peter offers deal without pointing out any faults.
"This chocolate tastes awesome and has only 4 grams of sugar. Wow! And... I'm out" - Jenny
Being allergic to milk and spending my life not able to eat things like chocolate, that everyone else was eating, I would LOVE to see these in shops.
"Have your water, have your Chocolate..." 😂
I actually thought Debra was going to request 15%. But Peter played this one better. I'm learning a lot watching these negotiations. 😁
So happy for him, wat a great honest father... his daughters will be so proud!!..
2:28 oh baby I live for these moments 3:51 baby yes 2:45 enjoy that chocolate mama 6:27
Nobody
literally nobody
"Put the healthy chocolate in america"
Bit of advice for people in UK and Ireland, if you've a sweet tooth and want to try something like this, Aldi and Lidl stock 'Healthy & Co.' bars, which are 'no added sugar' and 'contain no palm oil', and they also sell a vegan chocolate brand too.
No added sugar doesn't mean no sugar, this bar is for people on keto and paleo diets but it's unlikely that the Healthy & Co bars could be part of those eating regimes. Good to know though.
@@TheFakeyCakeMaker it definitely doesn't mean no sugar, but it's just a better alternative in terms of sugar content than say, Cadburys for example. (8g sugar in a 100g Healthy Co bar vs 25g Sugar in just one 45g Cadburys Dairymilk bar.) It may not suit paleo, but it does suit diabetics.
Jenny: I’m out
Sara: I’m in
Uno reverse card
Probably could have invested in visiting New Zealand and visiting a few chocolate factories. Diary free and low sugar seems to have become big business here already for many years.
He isnt selling to New Zealand, so why would he.
diary free
Is it journal free too?
@@DonegalOverlanding He isn't buying from New Zealand either, however, there's 60+million minus yourself obviously that would if the same thing was half the price and just as good.
Ken - where can I find this low sugar choc here in NZ? Some diabetic friendly fixes would be great.
Really genuine honest guy glad he got the investment. Loved when he didn’t know the answer to the question he just honestly said he didn’t know instead of talking waffle or giving a politicians answer. Great episode.
Peter is one of the cleverest negotiators I’ve ever seen, as soon as he answered the question from the guy he strictly put him on the point about shaking his hand for the deal, putting him instantly on the back foot and not even thinking about the other offers.
The Voiceover has more LINES than a COCAINE Dealer
That was brutal on the edit, cutting to Sara after the 'fat' being good and her agreeing.
Peter Jones is a god at this show. He's consistently not the most knowledgeable dragon in some of the fields but he knows how to undercut people just enough to be competitive
Peter tucking into all the chocolate bars. A man right up my street lol
Sara just keeps eating the chocolate, bless her soul.
Jenny; “oh this chocolate has no calories, cures diseases and the whole world loves it” for that reason I’m out.
Peter Jones is a kind and lovely guy. I really like the way he treats other people. 😊
Tej lal vitamin is raging at the end 🤣
Sara, love seeing you.. a great addition to the Dragon's team. Peter no doubt is a King of Den
I love rewatching these episodes and seeing products I've since tried out. I absolutely love this guys chocolate! The orange chocolate bar is the best one
one of the best, clear pitch on dragons's den. all the info explained and good looking product, and already good sales fro just a website. well done mate
Probably the third or fourth time I've heard Peter make that "I'm starting to feel sick..." joke
It's just a great show isn't it.
I caught myself cheering for the guy after the deal was made.
😂😂😂😂
I'm so happy BBC is getting with the times and posting full clips!
I have been binge watching dragons den, it is like Peter Jones is the main boss of this show.