Probably won't be that minimalist when it goes into production, I guess. The current design language must have been a flop, or they wouldn't be trying to come up with a new one, as the current isn't that old. And in the light of this I doubt the executives wanna see any more "experiments" and that this new design language will make it to the market but toned down and with more classic BMW traits thrown in. If I visualize a mix between early 2000s BMW design and this new concept I really like what I see.
@@barbarusbloodshed6347BMW have been expanding for 60 years (since original NK) by expanding into new segments, outsold Mercedes for 1st time with Bangle butt E65 745i & have doubled volume since then on X crossovers in segments they didn't compete in last century. #1 global premium sell fraction of volume manufacturers, they don't need to appeal to the (m)asses, over 2 million people are willing to pay BMW $ annually, meanwhile 20X that # troll them, only the cheque writer$ matter.
I totally agree with @theorangedengarage. Much more coherent design language. Looks like someone actually did design it. Lately BMWs look like they put design features in a hat and randomly picked them. Really anything would be better. This design will probably normalize a bit before it hits the streets.
If car design is actually headed toward even more minimalism, it's failing completely. The last three or four years all indicators pointed toward a trend of maximalism. Younger people are done with minimalism. If the car manufacturers think they can convince a young, tech-savvy audience with these minimalist designs they are mistaking.
I'd totally agree, at least in terms of interiors - it's nice to have a car that has a bit of soul/feel to it. Teslas feel very soulless, not only to drive but in the way they look both externally and internally. Tesla's new M3 refresh introduces a new interior which removes some of the minimalism and adjusts it with ambient lighting and other styling features which marginally promotes some maximalism and a detach from the minimalism. BMW are making a grave error by trying to replicate what Tesla is doing.
@@akell2 I don't know, what's "young"? I wasn't talking about teenagers. More like "people younger than 30"... and there are quite a few people younger than 30 who can afford a BMW. A buddy of mine bought a 911 when he was 23, 24 or something like that.
The minute a channel starts "reading to their audience" you must know there isn't much hope. There's a channel I used to really like here on TH-cam, but when they started every video with _"In the news today..."_ I pretty much stopped watching.😢
Something about a BMW with a short bonet doesn't sit well with me. BMWs always had rear wheel drive engines with 50:50 weight distribution, which meant a long bonet and an A pillar always landed behind the front wheel. The double kidney doesn't save the day for me.
Welcome back BMW. Some way to go, especially internally but a good start. The real test will be upsizing to larger models, especially X model line, with that front snowplough.
I'm with you. The side profile is brilliant. The front is nice but needs some tweaks - U.S. safety regulations might actually help with that. I like the angle of the back but it needs a little more interesting stuff like diffusers. The inside is kooky. If everything was shades of gray and black it would be better but still kooky. I don't like the steering wheel at all and the slanted screen is very gimmicky. I hope it's RWD and available in AWD.
Here in Germany, the Lincoln is completely unknown. I like this new look. I see some spirit of the Mk1 3-series (not 02-series). The more clear and simple detailing is a huge step ahead from the totally overloaded current BMW-design.
I want them to release a new 8 series based on the C12 Nazca concept. Perhaps with LED lights and the modern crap, but that exact old shape. Beautiful thing that deserves more recognition.
Front section looks great , absolutely a minimalistic modern interpretation of BMW 2002. For the rear unfortunately i can't see a BMW there but an Italian car (Lancia or Alfa Romeo )
One of the best designs of the last 10 years in my opinion. Love the thin pillars and slanted nose and Tale. Really gives it a 60s feeling. And you instantly know its a BMW. Brand identity ist sooooo strong Ion this one and I could see all BMW in the next 10 years get this retro treatment
Seen from the front and rear, Oh yes, my first thought also was: it’s a Lincoln! Like the 2012 - 2015 ones! There are also touches of an older Vel Satis concept.. From the side it’s a RO 80 or a kind of Alpha Romeo..
I love the design, minimalistic clean and more elegant than current BMW designs. I think clean minimal designs tend to last the test of time and become classics !
I like this design much too as simple. Not busy. But liked the i vision Dee concept even more. Very similar but the Dee my opinion much sleeker looking but still simple.
The car has the profile of a Japanese car. The grille is Chinese, looks like a moth. Saved on the dashboard. There is no beautiful speedometer. The square handlebar is unusable. The car inside is like a tram. The complete absence of automotive instruments and a steering wheel for driving in a straight line. A large, bright LCD panel shines into the eyes, diverting attention from the situation on the road. Which reduces traffic safety. The gaudy white and yellow seats are suitable for countries where mules are still ridden.
I love this and really hope BMW really does go this general direction in the future. So tired of the complex Frank Gehry origami-meets-Alienware aesthetic they’ve been going down recently.
Exterior very BMW. Interior: "Chief, our screen looks like Tesla. Chamfer it".....All in all finally a funky 3 series. Hopefully the weight is going to be ok.
Like the way the front identity made it's way back from the current mess of designs, but all i see with the overall shape and especially the back, is the Alfa Romeo 156
I don’t think your exterior changes to the rear improved it, unfortunately. The whole design theme was to reduce the elements until it was distilled to the core purpose, within the considerations of the identity. The moment you add more to it, you go against that theme, and create conflict, rather than improve the vision.
My issue with this car is the fact that once I paused the video and came back to it, (interior) I forgot what car it was until I seen the steering wheel again. That says enough for me. Doesn’t give enough traditional BMW for me. Even the exterior is just a NO for me.
I do 100% agree with your take on the current interieur design trend being stupidly minimalistic... with some i pad screens popping out like an afterthougt. I do like the exterieur design, I believe that bmw will carve out some more lines and more complexity on some areas of the exterieur.
This really looks like it got inspired by the Nissan IDX. The side profile is almost the same. The 3 Box design was one of the sales pitches they kept stating for the IDX.
6:55 - "removing identity". I don't agree. There has been too much maximalist design leading the charge in car design lately. Grey cars with insane non-organic edges is not something I personally think is beautiful. The more minimalist and simple approach I believe is much better and keeps the design pure, focusing on identity and letting the iconic brand elements do the talking. There's nothing that says BMW about the XM design, but there is BMW in this one here. Also; we all complained when they were doing their crazy complex designs for the past 5 years. We're starting to see the natural recoil of that backlash in these more minimalist designs coming out.
Great video, but I have to respectfully disagree with the comparison to the 2002. The Neue Klasse design has the same proportions as the E21 (original 320i), and this is good! The E21 has been overlooked, but in my opinion is one of the best and cleanest design from BMW. Here in the USA, the E21 was defaced with the enormous bumpers. Otherwise, beautiful design. BMW is on the right track.
hard pass from me on this one. This is a dumpster fire waiting to happen from all angles. And given BMW's track record recently, I ain't even surprised they had the gall to release this hideous concept
You are making really good points about this car, I aree a 100% with you about the interior. I saw an interview with the chief designer and he said that cost reduction is behind this oversimplified design. Using as few components as possible. (like Tesla) Programming a screen is more cost effective than working with different materials, but the feel, the wamth, and also the practicality is missing.
I can't believe I agree with you for once @Bembli. I like the direction BMW is going in with this but those taillights need work. Personally I think they should just go full VAG-style end to end light bar. As it is, it is a little too non-descript and generic 70's retro. I don't envy BMW's marketing team though. They'll have their work cut out for them trying to sell the retro angular c-pillar look as cool after they've spent decades convincing consumers smooth gradual and curvy greenhouses are what's cool, aerodynamic and modern. Perhaps the styling team should borrow more the c-pillar from the E36 3er which more successfullt cut the difference and bridged the gap between the E30 and E46 greenhouses. I don't mind the interior. I actually like the parallelogram center screen and how it interacts with the full width HUD.
I believe that this new "minimalistic" design trend becoming more consistent in the 2020s going forward, it has to do with the target audience. Let me explain. Young people, Gen Z, and Alphas have grown up with new technologies, and now car brands like BMW are trying to cater to younger people who can't afford a high-end German car, so car brands will cut costs by going completely digital and make a simple exterior, interior design by reducing the effort to take time to make authentic features that constitute what an automobile should be. In other words, make cars smartphones on wheels, therefore, affordable, but also cheaply stylish. I don't think that this is a bad design per se, but it should have people's eyebrows go up and ask themselves, "Is this what we want in a car?" a car should look like its performance at the end of the day.
Many years ago, l told an old car designer friend of mine that BMW needs to go in the direction of stretching the kidney grille across the face of the car. This in order to house the headlights inside the kidney grille. I guess BMW got my memo.
The proportions are interesting, but when i see the whole car i can feel that something is wrong. Like, look at this super slick and aerodynamic windshield and then to a sharp bumper. The headlights are super agressive and cool, but the front end is so empty without any vents or anything else except the diffusor. There is a very low side line and it makes the car look really boring. It has some ideas, and the new concept is far better that Vision Dee but still it's hard to imagine how this style will look like in a real car because for me right now it is definitely not ready to production.
I think it is simple but elegant... and it reminds me a lot of past design features. Just the big side windows and rear lights are a lil weird... overall good design direction...
EDIT: Those wheels are very VIP esque, dare I say JDM. The car is already low, but imagine it slammed. I think it looks beautiful. It's like if the neue klasse 1600 was brought to the 21st century I would've expected circular headlights from BMW since it's been part of the historic design language. Circular headlights would pair well with the grills. The rear taillights could've used clear bottom housings to make another uniquely BMW design cue It's a very minimalistic, but distinct design. Not many graphics, however the graphics that are there are bold. It wouldn't be a BMW without the c pillar kink
@@Brian_Eugene_Lee I agree, or atleast some type of metallic flake. T he way the line splits the top half and bottom half is screaming for 80's/90's two tone It's the same line split old nissans, toyotas and alfas had back then that aided well to two tone
I would like to see the C pillar thicker, the rear deck raised and a subtle wedge shape that's better aero tweaked into this. It also needs 4 round lights built into the grills and then something that says kidney grille toward the middle. Then it would look like a BMW. the "kidneys" looking like they are just two grills is why this feels like a Lincoln. That is not good. So it has potential but needs more work.
I definitely prefer this approach to graphics and overall design. Leave the cheap overstyled look to Japanese brands. German design generally looks the best when it's clean, precise. I wish this thing had a longer hood, and a sportier roofline. But it's definitely a step in the right direction.
You made it sound like you're a Japanese brands hater but yeah I kinda agree. Although Japan is changing too. Just look at Toyota. They're making cars simpler and nicer but not too simple that the personality is stripped away. And their Lexus brand is doing very good things too. They look like a proper luxury/sports brand now with the simpler and sportier looks. And also Honda has been simplifying all of their cars too making them look clean. (They do look cheaper tho, but I don't mind as long as they don't have that ugly "chrome unibrow" in the front) So yeah I don't think Japanese cars have to look cheap. Thats kinda racist lol. We don't talk about Mitsubishi tho. Their huge fall from grace is so fkn embarrassing.
@@TheBlueCreeper- Bro, how many people hate on Korean or American cars, when they're often more appealing than their Japanese rivals? My hatred for most Japanese brands stems from the fact that they get away with things other brands down. If a Korean or American brand recalls a car, the comments pile on how these brands are terrible. But if a Japanese car brand does it, all fo a sudden, the conversation becomes, everyone has recalls so you can't criticize them. Mazda is great, but most other Japanese brands are overrated. We've owned them all, and Ford and Kia cars tend to be a lot better than people give them credit. Many of our Japanese cars were over hyped and disappointing ownership experiences by comparison. If Japanese brands were treated as equals to American and Korean car brands, and that's what they are, I'd respect them more. But the fact that they're often treated as superior brands has rubbed me the wrong way.
@@TheBlueCreeper- Also, I don't understand how criticizing a series of product designs is racist. But I assume you were joking and were making fun of the idiots who call everything racist.
@@themidnighttavern6784 Bruh. So you hate Japanese brand bcs you're jealous of their success for being more efficient and reliable? Overrated? Maybe, but undeserved? Hell no! Car&Driver have a crush on Porsche and the Corvette and even they included not one, but THREE Toyotas and TWO Hondas on the Top10 cars of 2023. (The Honda Accord is a meme tho cuz they always include it in the top10 no matter what lol, but TOYOTA was the big surprise bcs C&D were always so harsh on Toyotas before.)
I love it!!! It's very minimal, you know every element is thoughtful. The proportions are perfect. It's not so big. I love minimal designs the older I get.
the rear lights look weird with your touch, dont really agree, you can spice rhe rear up with maybe some color blocking or a lip spoiler in the organic carbon stuff, different color body might accentuate the rear lights as well. I really like the interior as well, very organic, open. Kinda wish there was no huge ipad because i dont like this in your in face technology. I bet there will be darker tones as well with M-styling. Im a huge fan of this car overall as a bmw fan and e46 coupe owner
The super simplistic, sterile interiors like we have in a lot of cars these days to me actually look extremely dated. It gives me flashbacks to movies like "Minority Report" and "I, Robot". Going to car shows as a kid, all of the concept cars at those shows had interiors similar to the one seen here. It looked cool to me back then but I remember people saying things like "that doesn't look practical/easy to use" and seeing it now, I have to agree. Idk why carmakers now seem convinced it's the way of the future when they were trying it 10 or 15 years ago, when touchscreens were the latest and greatest, and it didn't even catch on back then.
If we accept the changes that the author of the video suggests, then we will not get the "New E21" concept. We will get the "New E36" concept. Which, as I understand, is planned for a facelift in 2030.
It's an ok design. Somehow reminds me of a Peugeot (I see some inspiration taken from the Peugeot e-Legend concept). The interior keep the same lame modern attitude. Check out the tactile feel of the 33 Stradale!. But the best news: it's not an SUV. Great job with your channels, btw. You make 16 minutes feel like 5.
I think BMW has to keep its two round headlights instead of some lines. Plus the L shaped backlights. These two are the main design element that define the characteristics of a BMW.
I think this is the right direction. The Germans have one problem: they can't take a step away from the old design of conventional combustion engine cars. Electric cars need to show, getting into a new era.
Oh god, please use this as the new design language, especially for the 3 and 4 series. After the disaster that are the overdesigned 2 and 5 series, BMW need to step back a million times and chill a bit with their designs.
Peugeot front end. Rear end Mercury MKZ meets 80s Alfa Romeo sedan with raised trunk line. I like it much better than the bubble design of current 3 series and a vast improvement over the iX!
They just keep on surprising us with uglier designs each year and that’s so sad to see a company which had absolutely gorgeous cars not too long ago becoming like this
I kind of disagree. It does look weird as a concept, but if you give it the benefit of the doubt (and blur your eyes), it actually has very classic BMW proportions, stance, and graphics. I think it will look much better in production and recall the ‘80s and ‘90s 3-series.
Don't interiors in prototypes always look overly simplistic? Seats like carved out of rock, etc. Single shape inside. But real seats end up looking the same, because of support and functionality.
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I like that it's more scaled down, but at the same time they're trying way to hard to minimalize it
Probably won't be that minimalist when it goes into production, I guess.
The current design language must have been a flop, or they wouldn't be trying to come up with a new one, as the current isn't that old. And in the light of this I doubt the executives wanna see any more "experiments" and that this new design language will make it to the market but toned down and with more classic BMW traits thrown in.
If I visualize a mix between early 2000s BMW design and this new concept I really like what I see.
@@barbarusbloodshed6347the current design language is actually producing bmws best sales numbers in the last 10 years
@@dommazeti18 if that's true it's not because of the design but despite of it and because of the engines, which are currently among the best...
@@dommazeti18Largest American exporter of vehicles for 8 years now.
@@barbarusbloodshed6347BMW have been expanding for 60 years (since original NK) by expanding into new segments, outsold Mercedes for 1st time with Bangle butt E65 745i & have doubled volume since then on X crossovers in segments they didn't compete in last century. #1 global premium sell fraction of volume manufacturers, they don't need to appeal to the (m)asses, over 2 million people are willing to pay BMW $ annually, meanwhile 20X that # troll them, only the cheque writer$ matter.
Looks so much better than the current design language! Which is almost nonexistent. Totally surprised with the look
Yeah it surprises me too how the hell we went from cars like the E30/F92 to this microwave looking box
@@dybixs1400 I love BMW, but dude, 80s cars were literally boxes
@@Imnotjoe2020 but they looked as bland as this thing tho?
I totally agree with @theorangedengarage. Much more coherent design language. Looks like someone actually did design it. Lately BMWs look like they put design features in a hat and randomly picked them. Really anything would be better.
This design will probably normalize a bit before it hits the streets.
The rear reminds me of the E21 3 series. Not sure if that’s what they were going for, but the E21 rear end was pretty unique for BMW back in the day.
Yes, fully agree! This design is has the same proportions of an E21, not the 2002. IMO, the E21 design is better than the 2002
If car design is actually headed toward even more minimalism, it's failing completely.
The last three or four years all indicators pointed toward a trend of maximalism.
Younger people are done with minimalism. If the car manufacturers think they can convince a young, tech-savvy audience with these minimalist designs they are mistaking.
Who cares about young people? They can't even afford cars, and are not interested in them!
I'd totally agree, at least in terms of interiors - it's nice to have a car that has a bit of soul/feel to it. Teslas feel very soulless, not only to drive but in the way they look both externally and internally. Tesla's new M3 refresh introduces a new interior which removes some of the minimalism and adjusts it with ambient lighting and other styling features which marginally promotes some maximalism and a detach from the minimalism.
BMW are making a grave error by trying to replicate what Tesla is doing.
young, tech-savv are usually not BMW main customers who are buying X5 and other of their high end models. So their opinion is matters less...
Exactly it looks like a glass table, I don’t wanna drive that at all
@@akell2 I don't know, what's "young"?
I wasn't talking about teenagers.
More like "people younger than 30"... and there are quite a few people younger than 30 who can afford a BMW.
A buddy of mine bought a 911 when he was 23, 24 or something like that.
I miss your redesigns. Will you ever make them again?
Love from Brazil 💚🇧🇷
The minute a channel starts "reading to their audience" you must know there isn't much hope. There's a channel I used to really like here on TH-cam, but when they started every video with _"In the news today..."_ I pretty much stopped watching.😢
I like almost everything about this car except for the taillights. Id like a stronger shoulder line and then I think it would be really nice to see
Looks like 🗑️
the seats look the color of bare foam 😂
Something about a BMW with a short bonet doesn't sit well with me. BMWs always had rear wheel drive engines with 50:50 weight distribution, which meant a long bonet and an A pillar always landed behind the front wheel. The double kidney doesn't save the day for me.
Long bonnets don't really make sense for EVs from a packaging point of view.
@@JohnDoe-vx3z long bonnets affect aerodynamics more than packaging, both are important for an ev though
It reminds me of my work cubicle both inside and out! Just add some "post it" notes on the dash!
It is a great looking bmw. Its strangely beautiful. And gives a kind of retro futuristic vibes.
Welcome back BMW. Some way to go, especially internally but a good start. The real test will be upsizing to larger models, especially X model line, with that front snowplough.
Completely agree about the interior and the exterior, the exterior feels like a homage to the classic BMW car design while the interior does not.
I'm with you. The side profile is brilliant. The front is nice but needs some tweaks - U.S. safety regulations might actually help with that. I like the angle of the back but it needs a little more interesting stuff like diffusers. The inside is kooky. If everything was shades of gray and black it would be better but still kooky. I don't like the steering wheel at all and the slanted screen is very gimmicky. I hope it's RWD and available in AWD.
I like how the design is bold and unlike the current 3 series, but not over styled like the iX.
@@O8V2a1 You can have your opinion and I’ll have mine. From the comments, most like the new design language.
Here in Germany, the Lincoln is completely unknown.
I like this new look. I see some spirit of the Mk1 3-series (not 02-series). The more clear and simple detailing is a huge step ahead from the totally overloaded current BMW-design.
I'm glad it's a concept. I thought this was the production version for a sec, and it broke my heart
I want them to release a new 8 series based on the C12 Nazca concept. Perhaps with LED lights and the modern crap, but that exact old shape. Beautiful thing that deserves more recognition.
The glass roof and sterile interior don’t work for me, but the return to older proportions might help.
Front section looks great , absolutely a minimalistic modern interpretation of BMW 2002. For the rear unfortunately i can't see a BMW there but an Italian car (Lancia or Alfa Romeo )
The interior is S#IT!!! I hope as you said they will go back to normal.
This car is cool on the outside, and needs strait 6 and a manual.
I'll be honest with you, the rocks at my garden have more personality than this car.
They must be very fun rocks then
@@fifteen8850 it sure is easier to draw these cars than a rock in the garden, and that surely is not a goog thing
One of the best designs of the last 10 years in my opinion. Love the thin pillars and slanted nose and Tale. Really gives it a 60s feeling. And you instantly know its a BMW. Brand identity ist sooooo strong Ion this one and I could see all BMW in the next 10 years get this retro treatment
Seen from the front and rear, Oh yes, my first thought also was: it’s a Lincoln!
Like the 2012 - 2015 ones! There are also touches of an older Vel Satis concept..
From the side it’s a RO 80 or a kind of Alpha Romeo..
I love the design, minimalistic clean and more elegant than current BMW designs.
I think clean minimal designs tend to last the test of time and become classics !
I really like the 2002 inspired design and the smaller proportions but lets hope the interior gets revised.
paywalls for each feature will be coming soon as well, i guess
I like this design much too as simple. Not busy. But liked the i vision Dee concept even more. Very similar but the Dee my opinion much sleeker looking but still simple.
It's the return of the 2012 Lincoln Zephyr.
Striking but cold and sterile
Like a step Mother’s love
The car has the profile of a Japanese car. The grille is Chinese, looks like a moth. Saved on the dashboard. There is no beautiful speedometer. The square handlebar is unusable. The car inside is like a tram. The complete absence of automotive instruments and a steering wheel for driving in a straight line. A large, bright LCD panel shines into the eyes, diverting attention from the situation on the road. Which reduces traffic safety. The gaudy white and yellow seats are suitable for countries where mules are still ridden.
I love this and really hope BMW really does go this general direction in the future. So tired of the complex Frank Gehry origami-meets-Alienware aesthetic they’ve been going down recently.
Exterior very BMW. Interior: "Chief, our screen looks like Tesla. Chamfer it".....All in all finally a funky 3 series. Hopefully the weight is going to be ok.
the interior looks like a really clean dentist office, great work bmw
Finally BMW said, _blinkers? Who needs blinkers?_
I like the overall futuristic design but the rear looks like the front of a Pontiac Sunfire
It gives me a Marc Newson Ford 021C sort of vibe with its minimalism.
Wow, never thought bmw would impress me design wise
I love that they are going back to the New Class design from the 60s.
As a current 3 Series owner, I don't like where BMW is going in regards to design. Nothing they are planning is even remotely compelling.
Like the way the front identity made it's way back from the current mess of designs, but all i see with the overall shape and especially the back, is the Alfa Romeo 156
This sorta reminds me of a Lincoln from the early-mid 2000's...🗿
I don’t think your exterior changes to the rear improved it, unfortunately.
The whole design theme was to reduce the elements until it was distilled to the core purpose, within the considerations of the identity. The moment you add more to it, you go against that theme, and create conflict, rather than improve the vision.
This thing is hedious. Looks like a future Lincoln
Newer Lincoln's are some of the best looking luxury cars on the road.
@@themidnighttavern6784eh Lincoln is mid
Its like a man without a face
Agree with you
My issue with this car is the fact that once I paused the video and came back to it, (interior) I forgot what car it was until I seen the steering wheel again. That says enough for me. Doesn’t give enough traditional BMW for me. Even the exterior is just a NO for me.
I do 100% agree with your take on the current interieur design trend being stupidly minimalistic... with some i pad screens popping out like an afterthougt.
I do like the exterieur design, I believe that bmw will carve out some more lines and more complexity on some areas of the exterieur.
This really looks like it got inspired by the Nissan IDX. The side profile is almost the same. The 3 Box design was one of the sales pitches they kept stating for the IDX.
6:55 - "removing identity". I don't agree. There has been too much maximalist design leading the charge in car design lately. Grey cars with insane non-organic edges is not something I personally think is beautiful. The more minimalist and simple approach I believe is much better and keeps the design pure, focusing on identity and letting the iconic brand elements do the talking. There's nothing that says BMW about the XM design, but there is BMW in this one here.
Also; we all complained when they were doing their crazy complex designs for the past 5 years. We're starting to see the natural recoil of that backlash in these more minimalist designs coming out.
LOL the slanting back end gives it the "wing" look for speed visualization, not a fat bottom
Great video, but I have to respectfully disagree with the comparison to the 2002. The Neue Klasse design has the same proportions as the E21 (original 320i), and this is good! The E21 has been overlooked, but in my opinion is one of the best and cleanest design from BMW. Here in the USA, the E21 was defaced with the enormous bumpers. Otherwise, beautiful design. BMW is on the right track.
hard pass from me on this one.
This is a dumpster fire waiting to happen from all angles.
And given BMW's track record recently, I ain't even surprised they had the gall to release this hideous concept
My first thought seeing it - Zagato up front, Lincoln MKZ in the back.
You are making really good points about this car, I aree a 100% with you about the interior. I saw an interview with the chief designer and he said that cost reduction is behind this oversimplified design. Using as few components as possible. (like Tesla) Programming a screen is more cost effective than working with different materials, but the feel, the wamth, and also the practicality is missing.
The rear being more of a trunk than a hatch is nice. But the rest just is not up to par with BMW.
I can't believe I agree with you for once @Bembli. I like the direction BMW is going in with this but those taillights need work. Personally I think they should just go full VAG-style end to end light bar. As it is, it is a little too non-descript and generic 70's retro.
I don't envy BMW's marketing team though. They'll have their work cut out for them trying to sell the retro angular c-pillar look as cool after they've spent decades convincing consumers smooth gradual and curvy greenhouses are what's cool, aerodynamic and modern. Perhaps the styling team should borrow more the c-pillar from the E36 3er which more successfullt cut the difference and bridged the gap between the E30 and E46 greenhouses.
I don't mind the interior. I actually like the parallelogram center screen and how it interacts with the full width HUD.
I also see some hints of the Peugeot 508 in the rear design.
I believe that this new "minimalistic" design trend becoming more consistent in the 2020s going forward, it has to do with the target audience. Let me explain. Young people, Gen Z, and Alphas have grown up with new technologies, and now car brands like BMW are trying to cater to younger people who can't afford a high-end German car, so car brands will cut costs by going completely digital and make a simple exterior, interior design by reducing the effort to take time to make authentic features that constitute what an automobile should be. In other words, make cars smartphones on wheels, therefore, affordable, but also cheaply stylish. I don't think that this is a bad design per se, but it should have people's eyebrows go up and ask themselves, "Is this what we want in a car?" a car should look like its performance at the end of the day.
Many years ago, l told an old car designer friend of mine that BMW needs to go in the direction of stretching the kidney grille across the face of the car. This in order to house the headlights inside the kidney grille. I guess BMW got my memo.
The proportions are interesting, but when i see the whole car i can feel that something is wrong. Like, look at this super slick and aerodynamic windshield and then to a sharp bumper. The headlights are super agressive and cool, but the front end is so empty without any vents or anything else except the diffusor. There is a very low side line and it makes the car look really boring. It has some ideas, and the new concept is far better that Vision Dee but still it's hard to imagine how this style will look like in a real car because for me right now it is definitely not ready to production.
I think it is simple but elegant... and it reminds me a lot of past design features. Just the big side windows and rear lights are a lil weird... overall good design direction...
This looks like a mixture of 1980s concept cars and 2006 Lincoln Zephyr
Why can't BMW go back to the simple but timeless designs of the 70s and 80s?
The tail lights are too much inwards. It would be nicer if there were 3 quatrate or like in the front 3 discreet strokes in the m design
EDIT:
Those wheels are very VIP esque, dare I say JDM. The car is already low, but imagine it slammed.
I think it looks beautiful. It's like if the neue klasse 1600 was brought to the 21st century
I would've expected circular headlights from BMW since it's been part of the historic design language. Circular headlights would pair well with the grills. The rear taillights could've used clear bottom housings to make another uniquely BMW design cue
It's a very minimalistic, but distinct design. Not many graphics, however the graphics that are there are bold. It wouldn't be a BMW without the c pillar kink
@@Brian_Eugene_Lee I agree, or atleast some type of metallic flake. T
he way the line splits the top half and bottom half is screaming for 80's/90's two tone
It's the same line split old nissans, toyotas and alfas had back then that aided well to two tone
@@Brian_Eugene_Lee that's what I meant
The only car that reminds me of this is the vintage 80s Mitsubishi Galant Sigma
Man what happened to my favorite car brand? I had the beautiful bmw 5 series 2016 M sport package. That car was beautiful.
I would like to see the C pillar thicker, the rear deck raised and a subtle wedge shape that's better aero tweaked into this. It also needs 4 round lights built into the grills and then something that says kidney grille toward the middle. Then it would look like a BMW. the "kidneys" looking like they are just two grills is why this feels like a Lincoln. That is not good. So it has potential but needs more work.
I definitely prefer this approach to graphics and overall design. Leave the cheap overstyled look to Japanese brands. German design generally looks the best when it's clean, precise. I wish this thing had a longer hood, and a sportier roofline. But it's definitely a step in the right direction.
You made it sound like you're a Japanese brands hater but yeah I kinda agree.
Although Japan is changing too. Just look at Toyota. They're making cars simpler and nicer but not too simple that the personality is stripped away.
And their Lexus brand is doing very good things too. They look like a proper luxury/sports brand now with the simpler and sportier looks.
And also Honda has been simplifying all of their cars too making them look clean. (They do look cheaper tho, but I don't mind as long as they don't have that ugly "chrome unibrow" in the front)
So yeah I don't think Japanese cars have to look cheap. Thats kinda racist lol.
We don't talk about Mitsubishi tho. Their huge fall from grace is so fkn embarrassing.
@@TheBlueCreeper- Bro, how many people hate on Korean or American cars, when they're often more appealing than their Japanese rivals? My hatred for most Japanese brands stems from the fact that they get away with things other brands down.
If a Korean or American brand recalls a car, the comments pile on how these brands are terrible. But if a Japanese car brand does it, all fo a sudden, the conversation becomes, everyone has recalls so you can't criticize them.
Mazda is great, but most other Japanese brands are overrated. We've owned them all, and Ford and Kia cars tend to be a lot better than people give them credit. Many of our Japanese cars were over hyped and disappointing ownership experiences by comparison.
If Japanese brands were treated as equals to American and Korean car brands, and that's what they are, I'd respect them more. But the fact that they're often treated as superior brands has rubbed me the wrong way.
@@TheBlueCreeper- Also, I don't understand how criticizing a series of product designs is racist. But I assume you were joking and were making fun of the idiots who call everything racist.
@@themidnighttavern6784 Bruh. So you hate Japanese brand bcs you're jealous of their success for being more efficient and reliable?
Overrated? Maybe, but undeserved? Hell no!
Car&Driver have a crush on Porsche and the Corvette and even they included not one, but THREE Toyotas and TWO Hondas on the Top10 cars of 2023. (The Honda Accord is a meme tho cuz they always include it in the top10 no matter what lol, but TOYOTA was the big surprise bcs C&D were always so harsh on Toyotas before.)
@@themidnighttavern6784 Yeah I was joking. I don't actually think that's racist lol.
I wanna see it in Vanta Black, with those "infinity" headlights that must look trippy 😂
I love it!!! It's very minimal, you know every element is thoughtful. The proportions are perfect. It's not so big. I love minimal designs the older I get.
This car is beautiful, all that's missing is coloring feature
the rear lights look weird with your touch, dont really agree, you can spice rhe rear up with maybe some color blocking or a lip spoiler in the organic carbon stuff, different color body might accentuate the rear lights as well. I really like the interior as well, very organic, open. Kinda wish there was no huge ipad because i dont like this in your in face technology. I bet there will be darker tones as well with M-styling. Im a huge fan of this car overall as a bmw fan and e46 coupe owner
This isn’t one car. This is a platform. A very good one at that.
I like it, has the shark-like front end .. slightly angular look front and back
Reminds me of the old school Maseratis from late 80s early 90s
That rear looks like a car we used to see in the Caribbean back in the 80's. That doesn't t look like a BMW
The super simplistic, sterile interiors like we have in a lot of cars these days to me actually look extremely dated. It gives me flashbacks to movies like "Minority Report" and "I, Robot". Going to car shows as a kid, all of the concept cars at those shows had interiors similar to the one seen here. It looked cool to me back then but I remember people saying things like "that doesn't look practical/easy to use" and seeing it now, I have to agree. Idk why carmakers now seem convinced it's the way of the future when they were trying it 10 or 15 years ago, when touchscreens were the latest and greatest, and it didn't even catch on back then.
I’d call it ugly, but that would be a bit too generous…
Without top adas, this type of design is like fancy BMW colors.
I didn't see lidar position on this design.
If we accept the changes that the author of the video suggests, then we will not get the "New E21" concept. We will get the "New E36" concept. Which, as I understand, is planned for a facelift in 2030.
It's an ok design. Somehow reminds me of a Peugeot (I see some inspiration taken from the Peugeot e-Legend concept). The interior keep the same lame modern attitude. Check out the tactile feel of the 33 Stradale!. But the best news: it's not an SUV. Great job with your channels, btw. You make 16 minutes feel like 5.
It looks way better than current BMWs....it looks simple and futuristic rather than boring and overstyled like current BMWs.
I think BMW has to keep its two round headlights instead of some lines. Plus the L shaped backlights. These two are the main design element that define the characteristics of a BMW.
It looks like if a car designer from the 80's was asked to design a concept car for the 2020's.
Could you review a few designs from fans?
I have cool ideas and would love your professional opinion on them
reminds me of the good ol 2002 and e30s not bad but people are probably gonna hate it
Looks like if some knockoff company on Alibaba took cues from Lincoln, SAAB, and a splash of BMW and made a car.
It’s not perfect but surely much better than current design language! Way to go.
I love the front, great implementation of the kidneys. The rest of the car looks more like a Honda imo, not a huge fan.
I think this is the right direction. The Germans have one problem: they can't take a step away from the old design of conventional combustion engine cars. Electric cars need to show, getting into a new era.
your channel is a GOOD DESIGN SCHOOL DUDE.........CONGRATULATIONS 👍🙂
Oh god, please use this as the new design language, especially for the 3 and 4 series. After the disaster that are the overdesigned 2 and 5 series, BMW need to step back a million times and chill a bit with their designs.
The side and rear are too simplistic that it reminds me of the cars from the early age of GTA game when the graphics cards are not so powerful.
"Neue Klasse" is not a name. it simply means new model series.
3:12 YESSSSSSS!!!!!!!! I was thinking that too the moment i saw the rear!
Peugeot front end. Rear end Mercury MKZ meets 80s Alfa Romeo sedan with raised trunk line. I like it much better than the bubble design of current 3 series and a vast improvement over the iX!
This looks like a retro-futuristic reimagining of some 1980s' alfa romeo
As a BMW enthusiast, i have to say this looks hideous from all angles. I fear for the future of BMW if this their design direction...
Cry harder - I think it looks quintessentially bmw
They just keep on surprising us with uglier designs each year and that’s so sad to see a company which had absolutely gorgeous cars not too long ago becoming like this
I kind of disagree. It does look weird as a concept, but if you give it the benefit of the doubt (and blur your eyes), it actually has very classic BMW proportions, stance, and graphics. I think it will look much better in production and recall the ‘80s and ‘90s 3-series.
honestly it looks super duper weird for me but it'll grow on me soon like any other BMWs did, so.. is this T H E F U T U R E
I agree with u, especially love the rear as you ve suggested / reworked.
The back end looks like an old Lincoln, I personally do not like how this looks at all
Don't interiors in prototypes always look overly simplistic? Seats like carved out of rock, etc. Single shape inside. But real seats end up looking the same, because of support and functionality.