eTalks - The Secrets of Food Marketing
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- เผยแพร่เมื่อ 11 พ.ค. 2014
- Think you aren't being fooled by advertising tricks?
Take a look at this so-called expert revealing food marketing's secret weapon.
No amount of marketing makes factory farming acceptable. You can stop the spin at www.ciwf.org.uk/truth
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This film was created by Catsnake (catsnake.com) for Compassion in World Farming (CiWF - ciwf.org.uk). For more information, please visit: ciwf.org.uk/truth
We would like to give a big thank you to all those who helped with the project and the individuals who assisted in bringing the project to life:
Cast:
Actress: Kate Miles
Crew:
Director: Edward L. Dark
Writer: Stephen Follows
Producer: Lucy Fazey
Executive Producers: Stephen Follows & Edward L Dark
Editor: Rob Garwood
Casting Director: Annelie Powell
Production Designer: Jenny Ray
Graphic Designer: Vincent Chatell
Stage Manager: Gareth Weaver
Costume: Giulia Scrimineri
Camera Operator: Steve Brook-Smith
Camera Operator: Anthony Gurner
Camera Operator: George Simpson
Sound Recordist: Sean Plunkett
Production Assistant: Lauren Allen
On Set Runner: Jessica Zuniga
Speakers and Performers:
Host: Tom Allen
Paleoanthropologist: Ella Murray
Astrophysicist: Ricarda Beckmann
Burlesque Dancer: Scarlette Belle
Shot on Location at: The Yard Theatre in Hackney Wick
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This woman was an extremely good speaker. One of the most powerful presentations that I think I've seen, and the audience's reaction is priceless.
definitely.
"The Power of Willful Ignorance Cannot Be overstated"
The humans safety device in the brain can bring so much misery to reality, Denial!.
It was uncomfortable seeing the audience releasing the part we all play.
Mark Leslie Not *all* . Not the ones who *choose not to*.
Devil's Advocado choice is something we delude ourselves into believe we are in control of but there are so many different forms of information we receive and take in.
To be immune to all forms of information even the unconscious information we are deluding ourselves to believe we are totally in control.
Only by learning something can we react to it but whly we are unaware and we have no knowledge we join in believing this is our choice.
Unfortunately it cannot, Ashley Casey . But hopefully this video will help to open peoples’ eyes to the reality of intensive farming, and that if people ate less meat but of a higher quality, it would be better for them, the planet, and the animals too.
I think moderation is the key to better quality of life and conditions for cattle and food for consumers with a clearer conscience .
even as a vegan, the ending phrase left me speechless
it all felt so sarcastic and...GREAT? love it, really.
thumbs up for that woman
Miss Bandicoot sadly it’s a spoof m.imdb.com/name/nm0587168/trivia?ref_=m_nm_dyk_trv she’s an actress....
django000 WHY does that matter? I assumed that. It doesn’t make it any less true
it is sarcastic....
django000 The video was commissioned by Compassion in World Farming to highlight the wilful ignorance and cognitive dissonance of carnists. It’s meant to make the audience squirm with shame and discomfort. Of course they hired an actress.
@@MaggieTheCat01 A VERY good actress. But the truth sometimes needs to be shown this way.
"The power of willful ignorance cannot be overstated. This is systemized cruelty on a MASSIVE scale, and we only get away with it because everyone is preprared to look the other way"
This video never gets old.
Am still watching it in 2023.
@@OliverTrist Still watching in 2024.
6:33 Her smile and her expression at the end makes the whole video so much more powerful. We can see how sorry she feels for the world, as she knows that nobody in the room is willing to admit that they themselves are actually the ones to blame. We know she was hiding her compassion for animals being mistreated, as she walked away swallowing her last words. It was glorious, I can't stop watching. Fucking brilliant piece of art.
also she's an actor
Kate was emotional because she knows that getting selfish people to care is the hardest part about caring. Her message is so effective. Land animals are suffering and being murdered by the tens of billions every year, our planet is dying, children will experience water and food scarcity, but selfish people want bacon.
An actor who has been vegetarian since she was 5.
John The video was commissioned by Compassion in World Farming to highlight the wilful ignorance and cognitive dissonance of carnists. It’s meant to make the audience squirm with shame and discomfort. Of course they hired an actress.
This was absolutely brilliant. The audience was clearly NOT happy with the 'presenter'. What they thought would be a funny and entertaining sort of talk, suddenly turned into one that forced them to face an awful and uncomfortable truth.
that's the most ironic "thank you" ever
thank you for your useful comment
was like "thank you for your ignorance"
@@Jpabloo 🎉t 5c
@@Jpabloo di
Amazing how many commenters failed to grasp the sarcasm of this piece. "You" are part of the problem. Watch it again and pay close attention to the final 30 seconds.
Rick Clark great stuff! Thanks for sharing. If you're not following Rick Clark you should be! #marketing #design
Not 'sarcasm'. I think you mean 'satire'.
I don't even think it's satire. She sets the audience up with her cheeriness but her content is dead straight, and all the more powerful for it.
@@MrNercules I’d say satire too. Nothing contemptuous about point out ignorance, but it does point to human foolishness and irony in their cognitive dissonance.
Word definitions:
Sarcasm defines as “A cutting, often ironic remark intended to express contempt or ridicule.”
Satire “A literary work in which human foolishness or vice is attacked through irony, derision, or wit.”
The sarcastic tone is pretty obvious from the beginning, no!?
Why are so many people saying how it's fake etc? Like it matters either way? The important part is that so many animals are being mistreated, and shouldn't be. End of.
"My job is to make people feel okay about cramming animals together."
My heart dropped when she said that.
you're too easily manipulated, she's yet marketing for other companies, she's using you because she knows you're dumb.
This is an advertisement for veganism. A video production commissioned by Compassion in World Farming. She and the audience are actors
farmer giles so then those aren’t treated like that at all ? Would like you feedback
Regardless..it’s true. Animals are abused and exploited on a stupidly large scale, all because people look the other way.
I know I'm very stupid, but
Which other companies is she marketing for? Because this is very clearly a production that criticises the meat industry and the consumers who support it.
The irony of using manipulative marketing to expose manipulative marketing burns!
Hahahahahaha
At least this one reveals the manipulation at the end, as a punchline. I'm still waiting for the agriculture companies to jump out at the end and say "haha, joke's on you, we've been torturing the animals all along!"
The ending gave me chills.
Grow some balls dude.
Age of Reason
“Why do people say "grow some balls"? Balls are weak and sensitive. If you wanna be tough, grow a vagina. Those things can take a pounding.”
Betty White
@@MaggieTheCat01 so true
AND that is the point of the message----waking people up.
“The greatness of a nation and its moral progress can be judged by the way its animals are treated.” ~ Ghandi
"The degree of civilization in a society can be judged by entering its prisons." ~ Dostoevsky.
Such an amazing presentation! Sarcastic, humorous, to-the-point, professional. Her tone, gestures, facial expressions, and timing are impeccable. Great job, Kate Cooper!
I love it how she just leaves the room and is so quiet! Thank you!
This changed my life... It was the one thing I needed to see to become vegan... THANK YOU!
Thank you
Good for you, Lisa. I hope more people are swayed by productions like this. 💕
I've been meat free for 30 years and now is the best time to go Vegan, never before has there been such a wonderful opportunity to change your life for the better. Well done Lisa, I'm sure you'll be an inspiration to many others!
you don't need to be vegan to not support animal cruelty
@@James-mk8jp that's kind of an oxymoron
'the power of willful ignorance cannot be overstated', well said
How I like it when they all stop smiling and laughter. The moment you realize each one of us has the power within.
"The ultimate obscenity is not caring." -Rod Sirling
The ability we have to turn a blind eye to things seems cruel, but actually it's because we are compassionate beings that we need to be able to maintain a facade of ignorance. Right now there a animals suffering in farms, families starving in refugee camps, people still working at the Fukushima plant knowingly poisoning themselves to death, all kinds of horrible and tragic things happening. Try living your own life, performing any task at all, while remaining consciously aware of those things. Without selective ignorance, we'd all be insane.
Ignorance is just the flip-side of compassion. However, there's a difference between being ignorant towards things you have no power to change, and being ignorant towards things you're contributing to. The trick is to notice that difference. That's why I'm a vegetarian. I'd recommend it, it's good for the soul. :)
Great speech, question is, could you go one better and be vegan... :)
When I was a vegetarian I thought I was doing the right thing, looking back I was causing more harm to animals. Ignorant no more - go vegan.
Zac Ziller Super Vegan!
Daniel Giavedoni nice of you to not jump into hasty conclusions!
Thank you for all of that. I hadn't thought of ignorance in this way and of course you're right. I shall think twice about ignorance in the future - particularly my own. Again, thank you. ;-)
This video is not to promote veganism. It's to bring attention to the inhumane methods of farming. There's no reason why we can't provide farmed animals with quality environments to play and excercise, quality food and health, an overall good life, AND put them to sleep so we can eat them.
noybiznatch All of your examples eat insect, bugs, krill etc.
Only vegans are true herbivores
thats such a creepy comment
You're right, it isn't. But those hippies vegans "master race" are the same like jehova's witnesses. All they understood from this video is that they have to go full vegan. It's ok,more meat left for me
Bersserker Hippy vegan, how original. Enjoy your colon cancer.
Jabberwock87 I do not agree with how farmed animals are killed. They should be anesthetized before taken to the slaughterhouse. I think that kind of life and death would be better than having them live in the wild where they will struggle for food and water and be brutally killed by a savage predator or die of old age. Humans are omnivores. We're never gonna stop eating meat. So we either keep farming animals the way we currently do, or we pamper them and anesthetize them when they get old enough.
- How dare you eat animals! It's inhumane!
> But what about that lion eating the gazelle?
- It's an animal!
> And how does that differ from us biologically?
That's not what's being said. Does the lion find the gazelle then capture it, torture it for months before eating it?
Murder Mochi What the lion does to a gazelle is kind of like a slasher film where it is unsuspecting but an extremely violent and painful death whereas we are more like a death-row execution which is quick and relatively painless after a long anticipation. I know which one I would prefer.
Murder Mochi Well actually, there is zero anticipation, because the animal has absolutely no knowledge that it's on a farm and does not know that it is going to be killed in the near future. Animals don't possess such thought processes. Also there are plenty of examples in nature where animals possess drastically torturous methods when killing animals. The Komodo dragon for example when killing a large animal like a buffalo, poisons it with one bite and then stalks the animal for days while it is slowly dying. Then once the animal has collapsed, it will start eating it, dead or alive. Naturally the world is not a moral place, morality is a concept that humans created, it does not actually exist in real life.
Appeal to nature. It's a logically fallacy.
Murder Mochi I've seen a crocodile tear open the stomach of a Zebra, leaves it and the as the Zebra thinks it has got away, his guts spill all over the floor and it collapses.
The conclusion is a devastating summary of human nature and origins of all evil, not only that depicted in the video. Evil exists because everyone is willing to look the other way.
If slaughter houses had glass walls, we'd see more vegetarians.
nnnnope
I mean, how many people live right next to slaughter house tho
I kept waiting to hear SOMETHING shocking. This all seemed like pretty common knowledge to me.
It is common knowledge to some. But as she stated st the end willful ignorance is the killer!
Callum Wallace Or that people simply don't care. Lack of empathy for raised kettle is probably very common. It's just food, don't try to see it in another way. Obviously measures could be taken to enhance the condition for livestock. But that comes with a sacrifice, do you seriously believe everyone should be forced to restrict themselves to a budget they don't have as the avaibillity of certain products get more limited.
Henrik Swanström Take your neoliberal shite elsewhere, dude. People like you absolutely don't care, I must agree with you there. You're living in a dream if you think human consumption can continue exponentially like this; the consequences may just come to fruition within your lifetime.
Henrik Swanström wow man I don't think you realise how cheap a meat free diet is! Even the "cheap" supermarket meat in australia is totally overpriced let alone going to the butchers...
adspeed7292005 I don't say the meat consumption market is problem free. What I say is that we have to be realistic. Is abandonment of meatbased consumption a realistic goal? Probably not, the vast majority want to eat meat for two simple reasons. It ensures their survival, like most other caloric products do, and meat is associated with elivated happniess and seratonin levels due to the simple ability of tasting pretty good.
I'm not a fool, I'm well aware of the problems we have in the world. And unfortunately, as any other species our uttermost concern for the moment is to ensure the wellbeing and development of our species first. The wellbeing of other creatures for that reason come in second hand right now.
Might be cruel but that is the way it is.
The demand on meat is high for a reason.
This was... wow. I love how you had that cheese smile, showing how people-customers ARE the biggest part of this, but... you forgot to drop the mic!
Quote from Urban Dictionary: Ignorance is bliss
The lack of knowlege to a situation. Usually once the whole truth is revealed you realize you were happier being clueless.
I’d rather be a sad angry vegan than a happy deluded meat eater. That was my line to family and friends when i found out the truth.
i will never get tired of watching this video. this is a masterpiece, and i wish to present the exact same speech to my colleagues.
am i the only one not shocked...like do these people seriously think chickens and pigs run around in green pastures all day happy as larry?
They don't?
people who live in big cities are less likely to know what goes on, inside farm buildings, than people who are around farms all the time. They still think there is enough land to go around that all the animals roam free on massive acres of land. They are convinced of this from the time they are small children, through til death.
Gaming With Jessika Trust me they know. They just don't care.
nameless12345 www.freeyourmindandthink.com/freehousingandfoodproject/
***** That's completely off topic. Bet you voted UKIP
nothing gets people riled up more than pointing out their ignorance and making them confront the consequences of their actions. "but i human! i top of food chain! wahh wahh kfc wahh wahh ):"
Know how we are being manipulated. Everyone should watch this!
+trytorememberallthis And you think that this video doesn't manipulate? I agree with it's message but it's still just a cleverly designed ad that uses the techniques it pretends to reveal.
+M Weistra telling the truth is manipulation?
Dalym yes, because it’s telling the truth using the same psychological tactics.
E A So should we cut the funding to the commercials that “manipulate” kids to “say no to drugs”? The fact is people are trying to point out a “flaw” with this video so they can say “oh see its staged therefore I can ignore it all and continue what ive always done without feeling guilty”. It all came full circle- the ones trying to say that are being willfully ignorant to protect themselves and feel good about their choices.
Staged or not, “advertisement” or not- does not make this message and the information in any less true. The feeling people got before finding out it was staged is the one they should follow.
"Kate Cooper" is actually a character played by British actress Kate Miles. It's hard to believe what she's saying when the whole thing starts off as a lie.
Hi Jakob McCarthy
Sorry you felt that way about the film. While she was an actress, what she said was completely true, and those are the genuine techniques used by marketers to sell low quality, cheap meat, which has come from an animal that has been badly abused. The audience was composed of genuine members of the public who were there to watch a series of talks by genuine speakers. It would likely have been very hard to find a marketer who was willing to blow the whistle, and probably destroy their entire career.
We wanted a film that would be different and could attract people who had never heard of factory farming or Compassion in World Farming before, and we knew that to reach into the hearts and minds of those who normally avoid pictures of animal cruelty, we’d need an approach that was visually intriguing and packed a killer punchline. This is why we worked with a film production company to find a creative and inspiring solution that could tell the world about factory farming and show people that they have the power to change things and make life better for farm animals.
Compassion in World Farming Shoot from the hip here. I understand the low quality food production process. I get it. It's gross and nasty. And unethical. But what are ethics than simply concepts created by humans. The reality that I live in, is that my ancestors spent thousands of years evolving away out of caves and away from hunter gathering. Our current food production methods are simply continued evolution in response the massive over population of this planet. In order to meet demand and need from a purely consumerist point of view, what is the alternative?
It would be great if we weren't running the planet on a monetary based economy. I would be great if our energy came from renewable resources. But until the desire for profit and the intangible quest for money is forgone, what is the alternative?
The world is way to over populated. What to do? Mass euthanasia? Well that's not feasible. Unethical some would say. Ok, so let's look elsewhere. Suggesting farming methods that require less automation? What does that do to supply? What does that do to cost?
You're organization has done a great job of complaining about the problem. But you provide no solution in this video. You just provide a big guilt trip. Sensationalized guilt with no alternative for people to turn. Let me rephrase that, no realistic alternative. Theories and Wish Lists are great! The "If only we did..." scenarios are awesome. But they're pipe dreams.
You are picking at leaves. The real problem lives at the root. Great, so you want to get a family of six to start eating better, awesome and noble. Give us a plan of how to make this so. And make it so, so that the family isn't destitute in the process. How can we grow and raise organic, healthy, ethical food with less money? If you can answer that, then you have me. But if all you're gonna spew out is this fantasized rhetoric about how automated farms are bad and attempt to make people feel guilty and sick, you can stuff your sorries in a sack!
Thank you for responding though. I do appreciate your time.
Best,
Jake
Compassion in World Farming You really want to fuck with people and get them motivated? Show them the Chicken Vaccum. Chicken Catcher
Hi Jake thanks for your reply. Please note that this video was never actually intended to offer the solution to factory farming - we simply wanted to grab people’s attention to encourage them to think about how they eat, and ways in which they can help stop suffering.
Compassion in World Farming’s aim is to end factory farming for the betterment of animal welfare, people’s health and the planet, and exposing the industry in ways such as this are vital to this work. Our work has changed laws which has led to the improvement of conditions for farm animals and better quality food for humans. We campaign for better conditions, and also work with the food industry to improve animal welfare within supply chains: www.compassioninfoodbusiness.com
We have a programme of Good Farm Animal Welfare Awards which are currently set to benefit 287 million animals.
Research has actually shown that intensive farming is incredibly wasteful and cannot be sustained. 87% of the calories that factory farmed animals consume are wasted (for every 100 calories of animal feed, made of soya and other cereals that humans can eat, rather than grass which we cannot, 13 calories of meat/dairy are produced).
Feeding the planet should not come at the expense of animal welfare, human health or the environment - all of which you can read more about on our website: www.ciwf.org. The truth is that we won’t be able to continue our current farming methods if we want to feed the planet. For a start, we need to reduce our consumption of animal products, and increase the standard of those products. I think you might find our research materials interesting, including our Manifesto for a Caring Food Policy, which starts by discussing problems of hunger and obesity and the disproportionate allocation of food across the world: www.ciwf.org.uk/media/5804168/Down_to_earth_manifesto_for_a_caring_food_policy.pdf. There is a wide range of research here which goes into further detail on our solutions-based approach to ending factory farming for animals, people and the planet: www.ciwf.org.uk/research/food/
Thanks again for your message, and I hope you find this information useful.
"The Yes men" are also actors.
Are their message less worthy too? (Are they more belivable because they are men?)
As a former Chef, I applaud her, because what she just stated is true. I try to buy all my meats and produce from my local farmers market, but how am I to really know what happens on those farms.
I can give you one tip. Stay away from Welsh Lamb, unless you like yours salty.
Thank you for the tip. Not sure if we have that in Canada. :S
LMAO it always blows me away when people use "local" as a term that supposedly alleviates the cruelty. WTF does "locality" have to do with it? Do you think you have some sort of magical aura that compels farmers near you to treat the animals better? A farm's proximity to you has absolutely _nothing_ to do with the morality of its practices.
Please watch Transfarmation. I hope there's possibility for your business, too.
This is the video that gave me my "ah-ha" moment. I've known the cruelty of the food industry for years, but I didn't WANT to think about it. This line: "Never underestimate the power of willful ignorance" ...that line changed everything. That line, more than the gruesome images and videos I've seen in the past, is what did it for me. I gave up meat 2 weeks ago after watching this video and am inching towards becoming vegan maybe at some point. Thanks for calling me on this.
She is brilliant at explaining the truth. Humanity ignorance.
This is actually the most effective video I have ever seen!! More people need to see this. I love how everyone is having a giggle at the start when she jokes around and wow their faces at the end... that escalated quickly. Amazing!
Celeste, you're so dumb you can't even see she just caught you in another marketing scheme, not the one she says she works with, of course. Dumbass.
Even if you like eating meat you don't need a lot of it at all. We eat way too much of it anyway. Cutting back is a good first step.
ClassicVideos80s how much is too much?
***** Well not at every meal. I eat meat probably 3 meals a week. Some times I go several days without it. Then I feel like I need to eat it. There is no hard fast rule. To each his own.
ClassicVideos80s It's not "to each his own". Meat eating contributes to 50% of global warming. Watch Cowspiracy and learn.
Jackie D This is true but expecting people to all turn vegan is unrealistic. How about eating LESS meat, and changing that meat option to chicken which is far better for the earth than cow. That is totally realistic, i can see that happening. It's better for the earth, human health and humans in general.
teesha123 Did I say anything about everyone turning vegan? Nope, because I know that many humans are selfish and uncaring of suffering - as long as it's not their own.
are you people blind? Who's laughing??? And you know what? I bet many people have this kind of nervous reaction, a nervous smile, in the stressful situations they can't change. This is very common and no person in the audience did actually laughed at what she says in the end. They stare in disbelief making a "stupid smile" which is very common if we experience inconvenience and stress.
Well, she's just an actress so it might as well be the actress that's a little nervous.
Wow, what a powerful, thought provoking talk. It's so true, you could just see the discomfort and shock on these peoples faces, clearly displeased with seeing the real situation these animals are in. Everyone needs to see this, everyone looks the other way. This is the reality of being carnist...glad i've removed myself from that, still feel so helpless tho'.
This is the most amazing and inspiring video I have seen in a long time. I'am working in the business of marketing so its really interesting to hear it from your point of view.
Anger or resentment as to the presentation of this video as a talk or elaborate production to look like a talk is likely nothing more than resistance to the core message and the implicit indictment of the audience as consumers who share a measure of responsibility for the cruelty perpetuated and discussed here. People don't like to look at their Shadow; that's why they keep it well-hidden, and why this video (which shines a light on our 'willful ignorance') is so helpful and important.
I always struggle with this, I want to be a vegetarian, but I'm not responsible enough to live off a diet like that. I cut meat out of my diet once before and I've never been so ill in my life before. Maybe when I'm a bit older and can actually cook proper meals.
As for buying products? Sure, I see the products that are most likely to be organic, that treat animals better etc - but those foods are twice the price (or more). A packet of eggs can be £1.20 or £3.30. When I'm working off a limited budget a week, the tesco brand food looks far more achievable. I have to eat at the end of the day, I can't be choosy.
It's absolutely disgraceful what's going on out there, it's so disheartening, but what can we do to change it? What will actually work. Telling us it's our fault like this is not exactly going to suddenly make things better. We need to revolutionise everything. One person not buying a packet of chicken in tescos isn't going to do something, we need global change.
I did find this video interesting, a little scary too the way it was so upbeat. Thank you.
I also want to eat less meat and more organic food but, not if that means paying an extra 2€ for an item. I also think that if we want a change, we need to do something big, something worldwide. Not buying that chiken won't change a thing, but starting a revolution will. I'm with you on this ***** ;)
Meat is still good for you. You just gotta find the right meat.
Alltought my diet is very strange, I still keep fit. But I still exercise a lot even thought I eat like 6 meals a day :P I also drink about 4-5 liters of water, because I sweat a lot, and I am always thirsty.
Sandwiches are easy to make, but I don´t know how expensive that is in England.
Roastbeef and spinacheleaves seems to the trick for me seems to do fine in a quick sandwich.
My dad is a vegetarian, but he still has that fat all around him, because he can´t exercise anymore because of a knee injury.
Laura Charland We don't need to do something big, something world wide, that is exactly what created the problem in the first place. What needs to happen is for food to be scaled down, for producers to be local, in order to be accountable. If you don't want to pay for quality food, you need to grow it yourself. We have become so dependent on supermarkets and farms that we forgot that food grows out of the ground, Imagine if food didn't have to be grown, harvested, regulated, medicated, processed, stored, marketed, middle-manned transported, and capitalized. We can grow in our homes, on our balconies, in our yards. We can grow food hydroponically. If you want revolution, it will come from capitalizing on your own personal sovereignty, not from herded ideals or beliefs.
I wouldn't recommend going straight vegetaran. I live with a family who are strict vegetarian. My friend who was thin to begin with looks like he's dying. He's gone dangerousely pale, His ribcage is practically exposed and grown dark around the eyes. I do recommend portioning your meals to incorporate fruits and veg however. *****
Zaphod Neun Vegetarien, just doesnt mean eating nothing but carrots. There are fats in so many products. If you like bread and butter, you can still be a vegetarian. My dad has a bit of a belly, and he is a vegatarian. The reason why he is not "a skeleton" is being he is not able to exercise, because of a knee injury. But also because of the "bad" food that he eats.
Most of us assume that labels are misleading. It's nice to refresh memory and perspective of those people with information like this. I truly thank you for this video.
To the commenters who keep saying “She’s an actress” -
The video was commissioned by Compassion in World Farming to highlight the wilful ignorance and cognitive dissonance of carnists. It’s meant to make the audience squirm with shame and discomfort. Of course they hired an actress.
6:01 Cue the squirming.
Great vid!
Love this video.
The speaker in this video is actually an actress named Kate Miles, but the facts about produce and its marketing are 100% real. The audience is also real, and thus the looks of disgust are totally real too.
copied from upworthy
Came to learn marketing... Fall in love with her😍
I must have seen this video over a hundred times in the 10 years that I’ve been vegan, and honestly, it just never gets old. It’s just as shocking. Just as much of a “mic drop” moment. Simply incredible.
I think if you've made the decision to eat meat then it is your duty to make sure the animal is not mistreated before you put it in your mouth.
Watschen Person You've raised an animal for the sole purpose of ending its life in its prime so you can eat it.
The mistreatment started before it was even born. Welcome to the conundrum.
Oh you have a garden? Pretty sure a head of lettuce doesn't look forward to becoming your salad.
grandestmarquis
I think that is the most ridiculous point anyone has given me. Try again.
Watschen Person If you're worried and care about the well-being of animals you wouldn't literally pay someone to kill them for no reason other than taste. I think that's how logic works. Could be wrong.
I don't pay anyone, I'm a vegetarian, logic.
But for people who do eat meat, my point still stands.
Dairy, eggs, clothing, cosmetics, cleaning products - these things are not different than meat. There is no logic in vegetarianism.
Thank you for using high quality captions (manually produced) for this video. As a result, I was able to follow and learn from this video (I'm deaf).
Powerful stuff. And it makes me feel bad for the fact that I used to work in marketing!
OMG! Kate Cooper is so good! You can hear a pin drop at the end, that was one of the most impressive talk I have ever seen.
Just so people know, this isnt a "presentation" or "talk" it is a FILM. The people are all actors and infact i know one of the audience members, he is a director for web videos. You can tell by the speakers performance and how there is a shot of her leaving with the focus pull to "thank you". Also there are only ever closeups of the audience memebers, because there is probably only 10-15 of them. However this is the truth about marketing.
I appreciated the fact that the site I initially saw this posted to provided the information about the performer up front, because it allowed me to focus on the message knowing that caveat.
JamieA242 And that somehow would denigrate the issues & truths she is presenting in this Film?
@@BONOBOS48 I'm not doubting the issues and truths she is presenting, but yes, if people realise that they have been misled about who the speaker actually is, then they would naturally become dubious about whatever information is contained within the talk itself, regardless of how true it may be.
Totally agree with this. My parents have an organic farm where we raise free range and grass fed, healthy, happy animals! Makes a huge difference. *****
Where's the applause? - all things aside, this was a Brilliant talk!
There can not be applause because it is edited this way on purpose. Fake. The whole video is created as a fake for presenting veganism or at least the end part where applause was is cut and made as people were shocked. I read a book "Ted talks" There is no way that if this was real that people didn't clap their hands at the end.
@@understandyourmind and so what ? end of story for you ? - its about the content
I'm an animal lover, especially when barbecue sauce is involved.
Energyone Pass me the dog leg then
Dark Koi Too late, we're all out.
Dark Koi
Energyone You only love yourself and your taste buds. That selfishness and greed is everything that is wrong with this world. And you seem to be proud of yourself! Just please, don't reproduce, you'd have hard time explaining your grandchildren why you acted like a monster. In the future we will look back at this torturing and mass murdering of animals with shame and disgust -- just like we now look back at times when white people thought black people were created for us, to be exploited and used however we wished.
sky blue
I only love my taste buds when they are slathered in the aforementioned barbecue sauce. Did you know that by using electricity or gasoline you are able to do so due to dead animals?
Wow…Now THAT is a powerful video. Might be the most effective video of its kind that I've ever seen. Wonderful job by the Presenter.
Mind-blowing!! I just love the reactions. Shocking news? Nah, just a reality check
Important stuff! I can't believe that so many people could still be in the dark regarding these practices!
This lecture may work on the disconnected, technology obsessed, urban yuppie, but it does not work on anyone who has actually been on a farm. When you go into a supermarket and look at the prices of any kind of food that has been raised naturally, organic, without cruelty, etc, apply whatever euphemism you want here, it is always at least twice the price as the regular stuff. More expensive food for the sake of avoiding animal cruelty would only result in a lot of people who cannot afford to eat.
Hi monkeyboy4746 while you are right that higher welfare meat is more expensive, it doesn’t necessarily follow that by buying it people will go hungry - we encourage people to eat better quality meat, and less of it. It is unnecessary and unhealthy for humans to consume the amount of meat that they currently do. By producing cheap meat, factory farms are taking cereals and other foods that humans could eat, and feeding them to animals with a conversion rate of approximately 100 calories of cereal for every 13 calories of beef. Thus cheap meat is causing more people to go hungry than extensive farms where the animals will predominantly eat grass - something which humans cannot. If you would like to read more about this, please visit our website www.ciwf.org.uk
It's a two ended stick topic... I would say from the opposite... I would like to buy farm rised animals not because of cruelty those who are rised in factory, but it's much more healthier meat for human being. If a pig which I eat is healthy I might be healthy as well. And same goes to other products cows milk, chicken, chicken eggs etc. When you eat sick animals with antibiotics stored in every fat cell you will be sick as well and propably would go to the doctor that pesribes you a medicine drug that don't work for you. That's way more profitable buisness than only making food on large scale. And you say people would spend more money on farm rised animals. I would say People spend less money on food, but they spend additional money on drugs from doctors and they get sick and tired much more.
Do you love a dog or a cat? Animals do not deserve the horrific suffering they endure just so people can eat them. At the very least, they deserve to be treated humanely.
Vlad Tepez
I will, because in the jungle if you do not hunt you do not eat.
monkeyboy4746 ya and if you dont rub your ass on the ground and sniff others pee marks then you cant mark your territory right?
eating and being unnecessarily cruel is not the same thing you sadistic piece of shit. obviously animals being tortured turns you on so you wont have anyone speak against it right? fucking pervert!
100% she is not a marketing exec for any intensive farming or livestock company, they would never tell you any of that, she works for an animal rights group or something similar for sure, and she was very effective in her presentation. She made her point. But here is a simple question, "What do you want, better food or cheaper food?", because you will not get both.
I care about where my food and everything I buy comes from
people are so emotionally and physically attached to what they eat and get so creepy and defensive when you tell them that animals have a right to live too.
So alternative idea: maybe just eat animal products one day a week? This can help actually make a marked difference is the meat and dairy industry. Small goals, baby steps, much progress :)
Kind Regards,
Noor Khan
+Alune That is far better than doing nothing!
Those suggestions are cool, although redcing meat from 7 days a week to 1 is not "baby steps" and it's really unlikely to happen for everyone. Now, "animals' right to live"? That's an absurd, for if every animal had a real right to live, then all carnivores would die.
DocRunaway
how are those not baby steps? Do you really need to stuff your gullet with meat every day of the week? eat some potatos. have some cereal with almond milk. have a bean burrito. Stop making it seem like other foods besides meat do not exist.
Alune Asking for one day without meat a week. Then two, then three, etc. That's baby steps. You;re talking going from 7/7 to 1/7. I mean, that if you're more interested in people eating less meat and not having them go "Wtf, no way." Btw, I do eat meat and I eat potatoes with it and plenty of salads, so they're not mutually exclusive. No person has ever eaten just meat.
Pretty shocking to see the people in that audience getting a reality check about this in 2014. How can it be news to anyone that each and every one of us contribute to torture of innocent creatures with individual personalities, living every moment of their lives scared, in agony, in excruciating pain, yearning for sunlight, breathable air and green fields that they never get to see.
Brilliant six minutes of video. Should be compulsory viewing and/or part of every school curriculum
Fantastic and powerful video! I'm getting tired of seeing the very same unjustifiable, flawed and inconsistent arguments on behalf of those trying to justify this. The evidence, the science, the facts are there. The reason's to believe that modern animal farming and the way it is done is wrong is over whelming, I accept and understand that the world is going to continue to use these justifications for quite some time, but the more we work and the harder we try and the more we spread the word in the right way, the sooner most of the world will wake up to this mass injustice. We'll never convince everyone but we can convince the majority of people as the world slowly but surely changes and evolves as it has been since the dawn of modern civilization and like slavery, racism, sexism and homophobia it will decline and I believe someday it will end! :) Let's keep working on it!
This is the greatest marketing seminar I have ever seen! Wow... so moving!
Even today, this is one of the most powerful speeches ever!
For those that say "they have to eat meat!" Well, then, Why don't you catch it yourself and eat it raw? I mean, after all that is how a true carnivore or omnivore eats meat!
Humans have been cooking food since they've been catching it. Cooking meat is a natural human activity. But I see your point.
***** It's not a "natural" human activity, its an unnatural thing we do so we dont get sick and die from eating something that every other carnivore and omnivore can do and DOESNT die...I don't understand how people can continue telling themselves that eating meat is natural, and then try to prove the point be pointing out all the other animals that do it. Have you seen those animals teeth and claws??/ Take a look at ours.... we cant out-run most animals in the world and once we did we would sure have a hell of a time eating raw not to mention we wouldnt want to because it would be disgusting. meat only tastes good because we season it and flavour it up with PLANTS and HERBS, which is what we are naturally meant to eat.
Alisha Wamboldt Well, we used our intelligence to do a lot of things, saying that we aren't supposed to cook meat to eat it is the same as saying we aren't supposed to wear clothes in cold climates, we do things for our survival using our intelligence and you may notice that we can't really eat veg raw either most of the time.
Alisha Wamboldt Ignorant, plainly ignorant. Our bodies, primates, have evolved with omnivory. Go look up our adaptations.
LatencyProblem Exactly, we're not just going to force ourselves to die out if there's no suitable vegetation to eat, we adapted by eating the meat around us, sure we can't eat it raw but we adapted by cooking it, if we weren't omnivores we wouldn't be able to digest it anyway, we didn't just pop into the world and gone ''ooh look meat!'' we evolved and adapted over time TO eat meat. People don't seem to take this into account however...
6:26
I have the same reaction !
Just watched the talk, very clever and it hits right in the heart... Excellent!
"The power of wilful ignorance cannot be overstated." JUST WOW.!!
*All tremble at violence; all fear death. Putting oneself in the place of another, one should not kill nor cause another to kill.*
_―Buddha, Dhammapada 129._
Excellent film. I'm very careful about where the meat I do eat comes from. People Power works. We need to educate, refuse to buy produce produced in a cruel way and make governments make such practices illegal.
Perhaps June one day you will realize that your more humane meat is still murder. Non human animals do not need to die for human animals. Meat does not make you healthy, it is only done to satisfy your tastebuds. To be really humane and compassionate we must stop killing them and eat a healthy plant based diet. Please give it some thought.
suzyfruit53 Perhaps one day you will realise that eating a plant based diet does not stop us killing animals, it just means that we don't eat the animals we do kill and we pretend that it is OK to kill something that is eating our food because it is 'unavoidable' or the living being we kill don't feel anything. That's why there are hardly any vegan farmers - you can ignore the death in your food if you don't see it face-to-face. Think on that.
Rob R Ceasing to eat animals and animal secretions does not stop many animals from dying, that's true. But it certainly minimizes the death and suffering of most animals that come to exist due to humans. One less human demanding animals products is one less human supporting the supply chain, and the more veganism grows (and it will keep growing exponentially), the less profitable it will be for animal industries to keep breeding animals, because there will come a time when they won't be able to sell all the animals they have to feed. Over 65 billion land animals are bred, enslaved and killed each year for human consumption. Going vegan is not just about not killing them anymore, it's about not breeding them in the first place. Let animal populations come down to sustainable levels and let all individuals live out their lives fully and freely in sanctuaries and protected areas. Veganism is also about not referring to animals as "something", because they're not things, they're sentient, they're individuals, therefore they're someone.
Loved her overjoyed persona! Such a great way to get the message sink in. Makes you dislike her for being so happy about something like this and then by turning it around at the end and making you direct the disgust towards our behavior! We need to treat animals with more dignity before we turn them into food.
Thank you for this post. More words is not required.
cognitive dissonance is a good explanation for the reluctance seen in those faces ...
This is just brilliant. The (real) audience is appalled as if they never heard of anything...
Informative video showing the incredible effectiveness of advertising.
That was really powerful, but really I thought this was already well known.... And good morning to those who didn't, and welcome to the internet.
This is a very powerful video. Absolutely brilliant. Compassion for World Farming goes from strength to strength. I am sharing this and will encourage all my friends to do so. Very well done.
We know that we ignore things, there are things we don't know that we ignore and things we just prefer to ignore.
The last one, willful ignorance, it's a kind of self-deception "The less I know, the better" ends up being a support by omission for all cruel methods in animal farms.
What a powerful video. I'm currently writing a lecture on factory farming.
Wow, thank you , interesting information.
great video :)
*Le marketing alimentaire expliqué*
La dame est une actrice, mais le contenu est vrai. La conclusion est magistrale.
P.S. Sous-titres français disponibles sur la vidéo.
Via Sarah Haim-Lubczanski.
Donc on jette le label avec l'usage qu'en ont fait ceux qu'il était censé contrer, Sylvain Guittard ? :-)
Et je n'ai pas parlé de marketing alimentaire de tel ou tel domaine, juste de marketing alimentaire, ce qui inclut a priori le bio.
La plupart des gens pensent aussi que l'intérêt du bio est d'être bon pour la santé… mais chut, s'ils savaient que l'intérêt principal est écologique, il n'en achèteraient pas ! ;)
Gabriel Pettier certains diraient que ce qui est bon pour notre environnement est bon pour nous.
Cependant j'aimerais comprendre pourquoi une attaque contre le marketing alimentaire, l'élevage en batterie etc devient une attaque contre le bio.
Anti greenwashing ? On peut plus s'opposer à l'industrialisation de tout ce qu'on bouffe et respire ?
A noter que je suis totalement d'accord avec toi sur ce sujet. Je préfère d'ailleurs l'approche agroécologique au "bio" qui veut tout et rien dire suivant les sacro-saints labels.
Tel que je le vois, sans label, bio = vie, comme dans biologie. Donc privilégier les processus du vivant plutôt que de les artificialiser. L'épuisement des sols, des écosystèmes, sont des éléments qui rentrent directement dans la dette environnementale qui devra être payée, tôt ou tard.
en effet, je vois de la "comédie" dans cette conférence qui me semble intéressante, notamment dans le public à la fin. On dirait un montage de 7 minutes d'une conférence de 50, je crois que tout est survolé, notamment la 3ème partie sur Nous (les consommateurs). Ou c'est juste un campagne de pub pour la fondation ? (d'où le fait d'aller à "l'essentiel" ?)
wonderful performance! The end is surreal, brilliant. Congratulations to all involved!
WOW!!!!!!! Excellent and so true! The abrupt ending was perfect!
If this is inhumane wait until you see how actual predators such as the lion and shit treat your beloved animals. 10 times worse than this.
Not true. The predator kills and eats the animal that's had, up to that point, a pretty normal animal life of roaming around with its family, maybe making babies, eating whatever it feels like.
It's absolutely inhumane to raise an animal in a tiny cage on a concrete floor allowing no movement, sunlight, social interaction, or freedom. It's the equivalent of sticking a baby in a utility closet and feeding and watering it enough to keep it alive to an acceptable size, and then kill it when you feel it will provide enough meat to justify how much food you've given it. Times millions. Every day.
Kate Jett yes it's inhumane, but only if you apply human characteristics and emotion to the animal, of which many have non. They serve a purpose, nothing more, nothing less. Sure I'd like to see them treat better, but that's because I'm a human and naturally humans want to help and protect things that can't on there own. The animals in question actually couldn't give a toss.
Fallacy, two fallacies in fact: two wrongs don't make a right, and a naturalistic fallacy (nature has always worked this way, why stop now). By the same reasoning, there is no ethical ground for stopping cannibalism, as it has been an integral part of nature for millions of years.
Michael Rodgers Actually, it's been proven that animals feel and think and communicate like humans do. Not at the level to which we have evolved, but that's not relevant.
Fact is, animals feel pain. Animals form social bonds. Animals are intelligent. Animals can feel grief and loneliness. Why are we subjecting them to horrible conditions for their sad, short existences? It's barbaric.
Regardless of all that, even if you don't care about the feelings of any other sentient being on the planet--this treatment is unhealthy and dangerous for those who consume the product of it. Did you miss the part where she said a large percent of our antibiotics end up being fed to livestock because their living conditions are a breeding ground for bacteria and infection? Their weakened immune systems can't fight off invaders because of how we make them live.
A couple of citations for animal feelings:
www.bristol.ac.uk/news/2010/7165.html
www.scientificamerican.com/article/grief-creature-compassion-how-to-identify-grief-in-animals/
But... we're not lions... are we?
I absolutely loved it! Great tactic for raising awareness and minimizing ignorance..
The fact is that the huge difference between successful individuals and also those which tred water can be summarized in simply THREE words and also these are "Mindset", "Focus" and "Action". When you apply all three of these you have every possibility of prospering in whatever you do.
That’s the best absence of applause ever!
I can't wait for lab grown meat to make farmed meat obsolete.
Imagine it; small carbon footprint, minimized necessity for cancer-causing processing to extend shelf life, and of course no need for cruelty to animals.
If we were able to perfect the texture and taste of the meat, then there really would be no excuse for meat-eaters not to make the switch.
Despite all of the benefits however, I bet that there would still be paranoid people that would refuse to eat non-traditionally slaughtered meat, based on some flimsy, nonsensical argument - maybe that it's 'unnatural' (whatever the hell that means).
+Jewish Milkman i seriously doubt biotech is going to resolve the way we treat nonhuman animals. our abuse is much more broad than simply eating them--experiments, clothes, work, entertainment, companionship, trophies. such proprietary food production in the hands of a few biotech firms will probably raise as many issues as it attempts to solve. i shudder to think of the meat monsanto.
+itchynights
not to nitpick but how is companionship abusive? My dog for instance had lived on the street and was sick, now she's healthy, getting fed well, gets the Contact (both human and other canines) that she need and will live a long and fruitful life.
And while I agree that there is a lot that artificially grown food will not solve, It's an interesting though far off in the future idea. You can't just simply go and say that every human-animal interaction is categorically bad, that's fundamentalist and does not help anybody
+Sephibox first of all, i applaud you for rescuing your dog. we need more people like you.
but we must ask why your dog was on the street in the first place. the aspca website has some alarming figures: almost 8 million animals go into shelters every year, and almost 3 million of them are euthanized. this doesn't account for animals living on the street, obviously. so the abuse i speak of is the reckless breeding of animals to be our "pets". for the most part this is relationship is abusive. it sounds like you are not abusive, and again you've done well to rescue--but you rescued your dog from a systematically abusive system of pet production and neglect. relationships predicated on "ownership", control, and separation from family members is abusive.
i think you've interpreted me unfairly. i have not said that every human-nonhuman interaction is fundamentally bad. i am making a generalization about our treatment of nonhuman animals. the us kills more than 10 billion land animals just for food every year in terrible factory farmed conditions. our society is fundamentally speciesist, consistently ignoring the interests of other nonhumans simply because they are not us. there are some exceptions to this rule, such as vegans who rescue animals, but they are a tiny minority. most people (>90%), knowingly or not, participate full on in our abuse of animals across a wide range of industries.
+itchynights I'm sorry to hear you feel I interpreted you unfairly. I simply picked up on the fatalistic sematics that made me think you attach morality to dynamics of interaction where I don't.
My view on those issues might be less passionate than yours. Please don't get me wrong, I am far from being a proponent of mistreating animals. I just dislike the rhetoric you used both in your initial statement and your response to mine
eg. You rhetorically say "we must ask why your dog was on the street".
And I can't tell you more than that she's from the streets of Croatia. She might have been a lost pet, she might have been from a long line of feral dogs roaming the streets for scraps. I simply can't tell you, and I neither can you although your rhetoric implies different. Fact is you know even less, and there are more variables than to accurately fit them into those generalizations you used.
What I'm trying say is making categorical generalizations easily hint to fundamentalist viewpoints which in my opinion cascades to the end of being self-defeating.
Because when you break it down, at the end you stand either on the extreme side of, "Humans shouldn't exist" or "Humans should improve the way they treat animals" (not counting the "I don"t care" attitude).
Since the outcome is predetermined like that, the fronts harden and don't allow for a fruitful discussion or development in a useful way.
And it usually doesn't help whatever cause is behind them.
Just another example: You generalize: "you rescued your dog from a systematically abusive system of pet production and neglect".
Same as before, you just assume without actually knowing anything. Now I will give you that you didn't know I'm not located in the US and puppy mills also exist in eastern europe. But still you make a cascade of assumptions that you have actually no way of prooving either way.
If you insist on subsuming different, non-related systems under one paradigmatic system, you have to go back to the point when -in this example- domestication of dog began.
Domestication of dogs has been going on for ~15.000 years. Consider that there are both theories initial for domestication by humans as well as self-domestication, because following a group of humans made the life of dogs easier.
So is the point were this system of abuse started arbitrary or do you defend the standpoint that the instant the domestication started, the abuse started with it?
The moment we start interacting, we change the dynamics. So we can either not interact with the animals from the very beginning or we do and this unavoidably starts the process of domestication which is to blame for any abuse.
That's what I mean with fundamentalist viewpoints and you will probably agree that discussing it in this way is neither fruitfull nor does it produce any improvements.
Maybe it was me that assumed too much here but there you go, that's why I said "You can't just simply go and say that every human-animal interaction is categorically bad, that's fundamentalist and does not help anybody.
+Sephibox i actually think i have good reason to assume that street animals are a consequence of our abusive, neglectful attitude towards them, in part predicated on the insidious commodification of "pets".
part of why street animal populations are high in eastern europe or anywhere is because of a general attitude we have towards animals: they are commodities. their disposal is easy and unproblematic.
if we treated animals respectfully, but still had a street animal population, i might be inclined to be more skeptical about its sources, like you are. however, given that we turn animals into meat, into clothes, into data, into soap, into furniture, and into entertainment, i am confident in recognizing this as an interrelated, overarching attitude that endorses a variety of abusive industries, the pet industry included. pet homelessness is, in my view, an expression of this attitude and abuse.
again, i think you fail to be entirely fair to me by suggesting i don't know anything--i think i know and understand a great deal about this abusive system of animal commodification, and perhaps it is me who has the more realistic interpretation of pet commodification and homelessness.
rhetorically speaking, i think your example of the history of dog domestication is an attempt to naturalize this problem and relationship, a kind of "evolutionary" justification for how things are today.
Its not "systemized cruelty" they're pigs. I don't care. I just want cheap bacon
you're a horrible person :~)
***** Im just a dude who likes cheap bacon maaaaaann
***** no he's not he's just not overly sympathetic towards animals.
vespaman101 It's also not really about sympathy towards animals. We need our food source to be healthy and not full of chemicals and diseases.
***** Well you eat meat, eggs,milk, wear leather shoes don't you ? This is how these products are made. Get real, it isn't a fairy tale.
This blew my mind… I don't know what to do with myself now.
Using marketing for supporting something or buying something has always been done, unfortunately.
Kate Cooper is brilliant.
Honesty at last
For everyone posting comments of the "I buy good meat" "I buy free range eggs" "my cows are well treated" "not all farming is like this" etc etc... YOU are the 'You' she is talking about. You're only kidding yourself.
Not if you know the farmer silly! I get my eggs from a friend who sells at the farmer's market, and I've seen her animals, they are all free to roam. I know the local butcher and I get my meet from him, and again did my research, free range. And seriously, not all farming is like this. Just check it out for yourself! Go to a farmers market and ask around to see if you can join any CSAs (Community Supported Agriculture) where you can pay a little money and get a share of the food produced on the lovely, pesticide free farm. Just do your research and you'll be okay. But don't trick the world into thinking all hope is lost and there is no such thing as local good farmers anymore!
Lillian Hazen Good for you Lillian :) But vegans would argue this is still animal exploitation, just the 'least bad' kind. And they'd be right. That's my point.
According to some sources, Kate Cooper is just an actress. She‘s not a real marketing consultant. But whether she‘s a real marketer or not doesn‘t matter to me. Every word she speaks is still the truth. And I think she‘s awesome. If she‘s really just an actress then she‘s a very good one. I really believed that she was a marketer. Well done, Kate. You really got me.
The final sentence, JUST amazing BRILLIANT!!!