Tim talks good too. This is exactly how marketing works over the time. Without your knowledge, because of your too much love towards someone, you just want to compare him people who are closely related. Steve jobs is my man but he believed in 'be here now'. So that you can make some people mad on him like this.
Greatest marketing genius who ever lived. This speech, with no teleprompters, is so eloquent and yet so down to earth. Then you look at modern day politicians, leaders of entire countries, who cannot get through a scripted paragraph without screwing up.
As a CEO, rather than a political leader, he had the freedom to practice what he preached. No matter where he went wrong in his life, he kept focusing on building great products. Politicians don't speak clearly because they're avoiding stating painful truths. The vast majority fail to tackle the fundamental issues. Very few have the courage to say "we're in a hole, and this is the way out". (If you listen to speeches by Lee Kuan Yew of Singapore, you'll hear the same clarity -- he talks like an adult addressing adults, rather than a schoolteacher addressing children.)
It's amazing how people with strong beliefs, revolutionary ideas and simple thoughts, change the world. Steve jobs is a genius, and motivates us to think different, as his advertising strategy says.
@@testing119 Steve son was in business school or something. There was this very huge meeting of Apple, Steve took his son there saying that you'd learn more in 2 days than in your entire 4 years of college. Source: Steve Jobs by Walter Isaacson
He removed every single philanthropist measures for apple, snubbed his fellow cancer patients by bribing doctors to put him in the front of the cue and set up some of the worst sweatshop factories in the world were there has been over 50 suicides to this day due to working conditions. he wasn't talking about people who ''think different'' in this video, he was talking about how marketing slogans are more important to a company than proving to their customers that their product is better. that's what he was about, not people, not making the best computer, but selling the most computers. And he has done some truly inexcusable things in the process, so why do you like him? because he oversaw the making of an overpriced phone you liked?
IMHO, it has happened with Starbucks, too. I've seen from a few examples now and come to believe more strongly: Scale eats the soul. medium.com/@rcarzo/from-soul-to-scale-and-back-again-d73ed8e7eb19#.gzu7urz2j
Yas 💯% true. see these idiots still sale 750p screen mobile in 2017 and what about headphones people didn't recognize Apple sale same headphones since 4 years with new iPhones wtf apple
@@anthonymarshall1539 I'd rather grow up with the love of a father and not get an inheritance than to develop behavior and emotional issues for millions of dollars for growing up without a father and wondering why he abandoned me. That's just me tho, apparently apologizing and giving money after the damage is done is the right thing to do.
@@villainova8941 you should learn to forgive people for their mistakes, the world will be a better place. He's not the first man to sacrifice relationships for their work, my grandfather and father are still this way. A lot of my friends and myself were raised by a single mother, you have to stop feeling sorry for yourself and forgive and move on to create a better life.
@@mattheww797 that's how it works, he even mentioned it but indirectly. nothing wrong with that. you never have the capability to do all this job by yourself but you still needto make money
This is the most inspiring talk on marketing that I've ever encountered. I looked through hundreds of videos to help me put this across clearly to my company and this was the one that absolutely nailed it. Jobs was so far ahead of his time, the idea of emotional engagement in advertising didn't even come up as a buzzword until a decade later. RIP to this visionary.
It's because Jobs is a genius marketer. In fact, I think that was his absolute best quality. He did it because in part, what he says about marketing and human nature is deeply true.
It's rare for someone to have the level of passion Steve Jobs had for his work. He's legendary for his attention to detail and his loyalty to the consumer
Actually there are no core values which won't chage by time. All our values are for the time being. Ad we learn more we change our values for the better ones.
I think core values for a human are the product of early years of endoctrination in family and school, you can't become yourself unless you burn that edifice.
@@mohamedb737 values are what keep a society from collapsing on its self if core values erode its no different from the destruction of the foundation of a home the house will fall
@Marius Neagoe no. it makes perfect sense. Because when you edit videos or program with a laptop. You will be using a Mac for high professional jobs. Using anything else would be a stupid waste of money.
@@qalmirooble3484 It was a joke. Apple and Microsoft have always been in competition with each other. He was just saying that if these famous and intelligent people were alive today, they'd be using a Mac computer (Apple) over a Windows PC (Microsoft).
Versatile iIIusiox Look... I own a Mac and I love it, but that’s utter poppycock Have you looked up the cost of a Mac Pro VS an equivalent PC tower? It’s absolutely insane. And it used to be that Apple had all the creative industry - well, not anymore. I was a working editor and I’m sound engineer now btw. Sure there is a certain prestige to using Apple products but it’s not worth the premium anymore, and hadn’t been the case since Jobs left this world. Besides your understanding of programming is quite shallow. Web-progamming can be done on a Thinkpad from 2010, while AI/deep-learning development requires a multi-thousand dollars tower at the minimum, with likely more than one GPU. And it’s not gonna be a Mac Pro. Even in industries using Mac OS X, Hackingtosh computers have been in favor. Now that might change with Apple making their own chips in-house, but iOS been their primary focus and I can’t blame them. But walk into any VFX or gaming or software development company and you’ll HP Z’s towers and servers running on Linux Red hat or equivalent. OS X is a joke in reliability now and the user control is supidly broken, and anyone who’ve ever had to hack their own Mac’s kernel to fix something that should be basic can attest this. My MacBook Pro 2012 is one of the greatest laptop ever made for sure, and I can admit that, but you clearly don’t work in tech.
I remember seeing this ad for the first time and it blew me away. I wasn't an Apple guy before or then. The ad was powerful. Years later I ran a very low-performing school. With federal impact money, I bought IPods for all my K-2 students (1to1) and IPads (8 per class) for 3-5th grades. I bought them because my son got one for Christmas and I was surprised what it could do and how easy it was to use. It started a digital shift in my school. In five years we were doing things no one dreamed of. I am and always will be an Apple guy.
@@dhruvbhatia5737 never give up. don't be afraid to effect radical change of strategy if it's necessary to remain in the game. products are also how they work not just how they look. people are willing to pay a lot for quality. reduce customer choice to reduce customer confusion (and make them buy the more $$$ offering). only hire A players and try to surround yourself with people smarter than you. make the best product you're humanly possible of and things will work out eventually. marketing is 50% of the battle.
Something new I’m learning is that the greats that push the world forward don’t always do it because there’s a “problem”. Sometimes they just do it because seeing things improve is such a satisfying feeling. And it takes serious courage to do the things you know you need to do. I’m working on this. Massive respect to those that have driven the world in such an amazing direction when they could have just gone home for dinner and pretended everything was good enough as it was. Kudos to Einstein, Martin Luther King, Richard Feynman, Usain Bolt, Gwynne Shotwell, Elon Musk, Steve Jobs, Isaac Newton, Barack Obama, Marie Curie, Mahatma Gandhi, Mother Theresa, Hedi Lamar, JFK, Neil Armstrong, Celine Dion, Serena Williams, whoever came up with Star Trek, and on and on and on. Sometimes all you have to do is try. And I don’t mean to belittle it. Trying takes courage, but your odds of contributing your passion to the world go up immensely if you do. Don’t let life keep you down, friends. - Float.
Humanity has so much to thank this man's genius, focus, and stubbornness for. I was married to a computer geek in the 80s and was at the COMDEX when the Apple II was revealed by Steve Jobs. The air around the Apple booth felt electrified. It was just the beginning.
I think this is one of the greatest commercials ever and there’s another version of that that Steve himself narrated and it’s great. He didn’t want it released so it wasn’t but I like his version better. I like listening to him speak because he is direct to the point, and anybody can understand what he’s talking about. He makes people believe that if you want something badly enough and you are willing to work hard, you can achieve it. Because he did. His commencement address at Stanford university in 2005 I think it was, was one of the most inspiring speeches I’ve ever heard. I go back and watch it once in a while just to refresh. It’s hard to believe that next year will be 10 years since he’s been gone and I still miss him. I used to love his presentations when he had a new product to introduce. His excitement about it just lit up the room. My opinion Steve was one of the crazy ones and he did change the world in a really big way.
This ad just now made me realise there's one major component in my modern life that i've struggled with been frustrated by and literally have thrown into brick walls and that I can change.... I need to invest in the best get myself a Mac and not be frustrated by the computer I'm using any longer and usually end up doing what I can on my iPhone to avoid using my generic "VHS" like system ( copied to shit with no clear top brand) 5th March 2021 marketing I remeber seeing in high school still effective I'm 41.
Jobs is the perfect example that a man with a vision can indeed change the world. In 1985 he was forced out of Apple only to return in 1997 after his company NeXt was bought by Apple. And he became CEO of Apple because he proved how much value he can bring to the table. The man stuck to his vision and didn't let anyone tell him different. And boy did this man dare to dream. And he made everyone around him part of something big. If you want to be successful, be like him. I don't own any Apple products, I used to own an iPhone 5 back when it really was something different and not just a continuity product of a brand. But I admire the great ones.
How many times I watch this one. This is marketing strategy 101 I always think whatever I have a struggle of my job what Steve make the way … think different!!
He was a visionary, but practical; he was an idealistic dreamer, but he always kept his feet on the ground. He was really good to read the context and know how to act upon it. Majestic 🙌🏼
People thought that he is trying to be humors yet he actually really thinks about if those great people live they will be using apple. It shows how deeply in heart he knows that he is building something that is irreplaceable. You and I are the same type of people Steve.
It's really impressive how Jobs can pass on their knowledge , through analogies and comparisons, which make it easier to understand the message of how to work to achieve a firm place among the best , as he did with the apple.
i love the way steve directly mentions all these great competitors and brands in our world while talking about apple, i feel like that’s missing from press conferences nowadays. every company so focused on themselves they forget to differentiate from the competitor in a real honest way like steve did here. he lets us know why apple is really something that we should care about without sounding cocky. this shit is beautiful n’ amazing application of marketing
Steve Jobs is an inspiration across all generations. He was a great visionary & tech zar thew world produced. His marvellous speeches are a source of constant inspiration across all generations.❤❤🌹🌹🌹
This message is timeless. I’m watching this in 2024 and this commercial first aired in 1997. I still get goosebumps listening to the commercial. Reminds me that I still have so much to do to make a difference.
This is a great discussion by Jobs and obviously the "Think Different" ad is one of the most celebrated. I must say though that Steve Jobs had a great sense of humor with excellent timing and delivery. His discussion about company values and what a company really stands for still rings true today.
so many people here are talking about how inspiring it is that so many people still watch this video to this day-- i'm not disagreeing, but i gotta confess school made me watch it for my marketing project
i don't hate steve, i actually learned a lot from him but i want to say that everybody is going crazy just because of his shortpants, but they don't understand how smart this man is, the shortpants are a marketing strategy, to show the people that he is maybe a rich person, but he lives just like them
Shortpants? That seems like an outdated term. However, it didn’t take long until he started wearing pantaloons.. you never would see him out without his pantaloons and clogs
A surprising amount of negative responses in the comment section. I love that, because that, too, is a testament to Jobs’ impact on the world. We can glorify or vilify him, some choose the latter. But it seems just about the only thing we can’t do is ignore him.
I see what you did their Steve.. You wanted to inspire people and make them believe they could be anything and be as big as the company, that was your marketing pitch. Everyone wants to feel like they can do something and create something amazing, so target pretty much everyone and sell them that idea, that gives the product you are talking about (apple) a good positive view in peoples minds. Does anyone else agree?
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Yes but apple targeted certain types of people, creatives, people who like paying for high quality electronics, the design-oriented, tech people who like a robust machine with the best design. Their early adopters became their sneezers and brand ambassadors.
NO I HATE HIM! HE EXPLOITED CHEAP LABOUR IN CHINA AND OFFSHORED USA WORKERS JOBS AND SO A SMALL DIFFERENCE IN TEH SHADE OF PINK THAT DAMN CELLPHONE IS!!!!!!!!! BIG FUCKING DEAL! HIS COMPANY TREATS CHINESE WORKERS LIKE DIRT AND WHEN THEY GOT SICK FROM THE GLUS THE PUT THE STUPID APPLE LOGO ON THE COMPUTER HE BROKE LAWS BY HIS MANGERS+HR PEOPEL TOLD THE SICK CHINESE WORKER TO GO AWAY AND LOCK THEM OUT!HE'S EVIL MAN,HOW CAN YOU FALL FOR THIS NICE GUY RUTINE?YA KEPT BUYING HIS TUPID PRODUCT!YA MADE HIM RICH!
Like the man said -- we see genius. And, like him or not, Steve Jobs was one. He did push the world forward. I think he was a guy who thought of something that he would like to have, and he bet that we would like it too. Boy was he right!! Where would we be without our smart phones and our tablets??
This video is honestly so inspirational that it makes me wanna “think different”. If there’s something called a perfect advertisement then this video is exactly what it should be.
I agree with the level of high quality of worth that Mr. Jobs performed in this opportunity. I use to play this video to my marketing engineering students at the college and there is always the need to reflect on it once and another. All his work is a prototype of true revolution.
I love love Steve jobs. ... he said people who believe they can change the world actually do. I am a professor and began my career with this mindset. I realised no I cant change people. since I gave up the idea and focused on delivering my work etc and letting people be whoever they want to be, then more people began to change. I mean it depends. haha!
so amazing. true one of kind. I remember that John Lennon song where he said "I hope they use my memory to feed their corporate ambition and greed". Martin Luther king too, he said "I have a dream that all kids are allowed to buy personal home computers". he got that from ghandi
@@Wipeout6546 successfull marketing/adds only gives the majority of ppl what they want to hear... And you have to see, there are always more ppl seeing the add than there are ppl doing the add. If the ppl stop wanting to hear it, marketing will change.
@@Wipeout6546 it's not about what you use it for, it's about who are using apple, it's like, if Martin Luther King or Gandhi are alive today, they probably use Apple, so use it and belong to these group of successful people. Apple is for special people who will change the world sort of thing. And yes, it's shitty, but hey, we want to sell overpriced useless things!
I must say that a more honest conversation on marketing was never made until that very moment and probably doesn't exist with such clarity and vulnerability today.
I remember they had seen several times this video, it's inspiring, it motivates me, makes us understand that to succeed we must lose the fear and risk. 👍🏽👍🏽👍🏽 I leave a great legacy... Steve Jobs
@@luisrosario7413 it's really helpful when it comes to marketing your business. It will help you do business with the right people. The only problem is I feel like the book seems like a lengthy essay because he's basically making the same point over and over again through different 'case studies'. You'll find all you need in the first the chapters 😅🤷♀️
Steve Jobs was neither a software developer, nor a computer hardware maker, nor a professional marketing agent. Yet he was a master of all of the above. R.I.P.
I think that, maybe, Apple Company should watch this video again, because it really looks like what is happening right with the smartphone war against Samsung, in the last 1-2 years Apple concentrated her a lot more ads making see why iPhone is a better machine than Galaxy S, maybe they should get back and remember what this company really believes on.
Mario Rossi "the smartphone war against Samsung," What? lol You seem to be comparing apples to oranges. Samsung is an indefinitely more successful company because of the fact that they sell more than just consumer electronics.
FaLsEiNqUiSiTiOn It's obvious that they have a section that just concerns about smartphones and that will be canceled if in an imaginary future they would not do enough earnings, it is something that every company does, so your comment is useless.
What you said, besides the comment near the end detracting from the point, can be applied to Apple as well. I'm just saying, IF I wanted to, why can't I buy an Apple washing machine? (For example) Because they're a company with only one direction, and only known for consumer electronics. Samsung is literally a household name, it doesn't make sense to compare the two in a competitive landscape.
Mario Rossi WHAT!!?? They have made ZERo ads bashing on Samsung, but Samsung have made TTOONNSS of ads bashing on Apple, not in a way to not get them sued, but literally saying the name 'iPhone". Samsung is the one who releases a product once or twice every month and BARELY put ANY work on it, while Apple spends a year on each device. Have you seen the Samsung Tab A? It's their newest tablet. Look up Samsung Tab A vs iPad Air 2 (btw the iPadAir 2 is almost a year old now whereas the Tab A was released not long ago). You'll see the difference
I feel like we’ve spent the last few decades re-learning what Steve Jobs already knew. It’s spooky watching these videos, and realizing how many concepts I thought were very recent trends that came from Steve Jobs all these years ago.
There Steve said it ''Marketing is about values'' And people always say oh well ''Apple is a marketing company'' NO Apple is a company with values but whether you like their values or not thats isn't the point...the point is that they have values, they stand for something and they are consistent with their values! Thats why Apple has been hugely successful for the last two decades!
tim1014 Apple does not make regular Desktop Pcs they make All In One pcs, every company has their own way of making all in one pcs and every one of them are unupgradable whether its from apple, dell or hp every all in one pc in the market are unupgradable. Only retarted idots who cannot tell the difference between a regular desktop pc and an all in one complain about not being able to upgrade their pcs what a bunch of fucking retards.
tim1014 dumbass, what I am saying is its not only apple that makes unupgradable computers, every computer in the same category from other companies are unupgradable too.
Peter Piper Apple is a company and Bill is a person, you can't compare a person with an corporation! You and I don't know what Steve did on philanthropy in his private life so don't judge him!
"There are people around here who start companies just to make money, but the great companies, well, that's not what they're about." - A Steve Jobs quote I stole from wikipedia
Don’t sell logic
Sell emotions
You should be a salesman!
Fr, people like to focus on screen size or camera zoom, etc. While the most important part is the user experience.
The Democratic Party
In this instance I feel his idea in wearing shorts in the video 😀
Basically the way they sell is appealing to people’s ego by giving them a good looking shiny product
I like the way Steve talks like a human being, not like a machine like todays presenter do. Even Tim.
Don’t you dare insult my man Craig Federighi like that!
Alec H Craig is a hero, of course!!!!!!
Tim talks good too. This is exactly how marketing works over the time. Without your knowledge, because of your too much love towards someone, you just want to compare him people who are closely related. Steve jobs is my man but he believed in 'be here now'. So that you can make some people mad on him like this.
@@alech4512 craig's a real one respect for the homie
Steve Jobs was American - the only presenters in the U.S. exist during award shows and such.
The fact that there are still so many people who are watching this everyday even after years just shows the impact he has made in this world
Yeah theres a lot of sweatshops in china bc of him great job👏👏👏🎉
@@adambaker4581 thats chinas problem
He truly died as a hero. Even when his destiny wasn’t always at his side like other hero’s
@@pauljnellissery7096 No, it's Chinas win over everyone else.
@@adambaker4581 yea bcuz of him Chinese people are getting employed and making a living so yes they should be thankful to Steve Jobs
Greatest marketing genius who ever lived. This speech, with no teleprompters, is so eloquent and yet so down to earth. Then you look at modern day politicians, leaders of entire countries, who cannot get through a scripted paragraph without screwing up.
Steve Jobs, the biggest phony to ever exist, more like.
He stole everything good with the iPhone.
Yeah Biden is a disaster
As a CEO, rather than a political leader, he had the freedom to practice what he preached.
No matter where he went wrong in his life, he kept focusing on building great products.
Politicians don't speak clearly because they're avoiding stating painful truths. The vast majority fail to tackle the fundamental issues. Very few have the courage to say "we're in a hole, and this is the way out". (If you listen to speeches by Lee Kuan Yew of Singapore, you'll hear the same clarity -- he talks like an adult addressing adults, rather than a schoolteacher addressing children.)
It's amazing how people with strong beliefs, revolutionary ideas and simple thoughts, change the world. Steve jobs is a genius, and motivates us to think different, as his advertising strategy says.
*was
Four year degree in marketing condensed in 7 minutes.
with good historical sources...
exactly
Wow is the school system that bad?
@@testing119 seems like it
@@testing119 Steve son was in business school or something. There was this very huge meeting of Apple, Steve took his son there saying that you'd learn more in 2 days than in your entire 4 years of college.
Source: Steve Jobs by Walter Isaacson
I did chuckle slightly when they zoomed out and revealed the cargo shorts
+Maikel UK believe they were birks
KingTekins lol
KingTekins Same xD
The main reason he wore like that is to illustrate the theme "Think Different"
Pre turtleneck jeans era
Apple' soul passed away with Steve
Remember how he wanted to make iPhone smaller and better well in 2015 we were introduced to a 5'7 inch screen
He removed every single philanthropist measures for apple, snubbed his fellow cancer patients by bribing doctors to put him in the front of the cue and set up some of the worst sweatshop factories in the world were there has been over 50 suicides to this day due to working conditions.
he wasn't talking about people who ''think different'' in this video, he was talking about how marketing slogans are more important to a company than proving to their customers that their product is better. that's what he was about, not people, not making the best computer, but selling the most computers.
And he has done some truly inexcusable things in the process, so why do you like him? because he oversaw the making of an overpriced phone you liked?
IMHO, it has happened with Starbucks, too. I've seen from a few examples now and come to believe more strongly: Scale eats the soul. medium.com/@rcarzo/from-soul-to-scale-and-back-again-d73ed8e7eb19#.gzu7urz2j
Not a big fan of apple, but the man is a marketing genious, lets not get hung up on details shall we.
Yas 💯% true. see these idiots still sale 750p screen mobile in 2017 and what about headphones people didn't recognize Apple sale same headphones since 4 years with new iPhones wtf apple
I miss this man so much. He was my hero growing up and the reason I'm a marketing strategist now. Just done my first 6 figure year after 10 years.
Congrats 👏👏 keep it up
@Brenda Pulido he's not perfect, no one is. He's not a good role model for a family. however he was a genius marketer in his time.
@Brenda Pulido which he apologized for in his older life and left her a multi-million dollar inheritance. Hardly abandoned her.
@@anthonymarshall1539 I'd rather grow up with the love of a father and not get an inheritance than to develop behavior and emotional issues for millions of dollars for growing up without a father and wondering why he abandoned me.
That's just me tho, apparently apologizing and giving money after the damage is done is the right thing to do.
@@villainova8941 you should learn to forgive people for their mistakes, the world will be a better place. He's not the first man to sacrifice relationships for their work, my grandfather and father are still this way. A lot of my friends and myself were raised by a single mother, you have to stop feeling sorry for yourself and forgive and move on to create a better life.
Steve jobs gave the best lecture on Marketing than any other lecturer/professors of marketing has ever done or could ever do.
and he did it with a cargo shorts on and a pair of sandals.
He was a salesman. Could bullshit his way through almost anything. All the while getting other people to do the work.
Those who do, do, and those who can't, teach.
@@mattheww797 that's how it works, he even mentioned it but indirectly. nothing wrong with that. you never have the capability to do all this job by yourself but you still needto make money
How do the products relate to the values presented in the commercial, though?
This is the most inspiring talk on marketing that I've ever encountered. I looked through hundreds of videos to help me put this across clearly to my company and this was the one that absolutely nailed it.
Jobs was so far ahead of his time, the idea of emotional engagement in advertising didn't even come up as a buzzword until a decade later. RIP to this visionary.
+Shashi Kapoor
In your searching, I hope you took in the stuff by Simon Sinek (start with WHY). Very much in the Steve Jobs style & thought process.
Shashi Kapoor hey what is your company?
stfu moron
Don't forget to pay your employees a minimum wage.
It's because Jobs is a genius marketer. In fact, I think that was his absolute best quality. He did it because in part, what he says about marketing and human nature is deeply true.
It's rare for someone to have the level of passion Steve Jobs had for his work. He's legendary for his attention to detail and his loyalty to the consumer
It is not about how much money a person make, It is about what he makes.
-Steve Jobs
Great shittalk to make his slaves more motivated.
It is about what you make people think you make! To charge for their dilusion additional dollars of the new phylosophical value add.
tell that to chinese people who create apple products
@@katakouzina yes but the one in charge isn't steve jobs, now is it?
@@imba69420 jealous much?
"But values and core values, those things shouldn't change." A statement as true in life in general as it is in business.
Actually there are no core values which won't chage by time. All our values are for the time being. Ad we learn more we change our values for the better ones.
I think core values for a human are the product of early years of endoctrination in family and school, you can't become yourself unless you burn that edifice.
@@caprincek that’s moronic
@@mohamedb737 values are what keep a society from collapsing on its self if core values erode its no different from the destruction of the foundation of a home the house will fall
Live for others !!!
That commercial is better than most of today’s commercials.
Good job Steve!
Good job Chiat Day
Congratulations on your accomplishment!
*all
"That if they ever used a computer it would've been a Mac." LMFAO Steve Jobs was a genius
What he means that sentence (that if they ever used a computer it would' been a mac
@@qalmirooble3484 if the inventor or influential people that died were still alive and have a computer, they would have used an Apple computer
@Marius Neagoe no. it makes perfect sense. Because when you edit videos or program with a laptop. You will be using a Mac for high professional jobs. Using anything else would be a stupid waste of money.
@@qalmirooble3484 It was a joke. Apple and Microsoft have always been in competition with each other. He was just saying that if these famous and intelligent people were alive today, they'd be using a Mac computer (Apple) over a Windows PC (Microsoft).
Versatile iIIusiox Look... I own a Mac and I love it, but that’s utter poppycock Have you looked up the cost of a Mac Pro VS an equivalent PC tower? It’s absolutely insane. And it used to be that Apple had all the creative industry - well, not anymore. I was a working editor and I’m sound engineer now btw. Sure there is a certain prestige to using Apple products but it’s not worth the premium anymore, and hadn’t been the case since Jobs left this world. Besides your understanding of programming is quite shallow. Web-progamming can be done on a Thinkpad from 2010, while AI/deep-learning development requires a multi-thousand dollars tower at the minimum, with likely more than one GPU. And it’s not gonna be a Mac Pro. Even in industries using Mac OS X, Hackingtosh computers have been in favor. Now that might change with Apple making their own chips in-house, but iOS been their primary focus and I can’t blame them. But walk into any VFX or gaming or software development company and you’ll HP Z’s towers and servers running on Linux Red hat or equivalent. OS X is a joke in reliability now and the user control is supidly broken, and anyone who’ve ever had to hack their own Mac’s kernel to fix something that should be basic can attest this. My MacBook Pro 2012 is one of the greatest laptop ever made for sure, and I can admit that, but you clearly don’t work in tech.
I remember seeing this ad for the first time and it blew me away. I wasn't an Apple guy before or then. The ad was powerful. Years later I ran a very low-performing school. With federal impact money, I bought IPods for all my K-2 students (1to1) and IPads (8 per class) for 3-5th grades. I bought them because my son got one for Christmas and I was surprised what it could do and how easy it was to use. It started a digital shift in my school. In five years we were doing things no one dreamed of. I am and always will be an Apple guy.
Who else is watching this in 2024??😃
I feel so emotional that this particular video was relevant then, and still much relevant today🥺
Speaking as a professional salesman with over 30 years of experience....
Steve Jobs is simply the best Salesman of all time.
What are some most valuable lessons that you learned??
@@dhruvbhatia5737 never give up. don't be afraid to effect radical change of strategy if it's necessary to remain in the game. products are also how they work not just how they look. people are willing to pay a lot for quality. reduce customer choice to reduce customer confusion (and make them buy the more $$$ offering). only hire A players and try to surround yourself with people smarter than you. make the best product you're humanly possible of and things will work out eventually. marketing is 50% of the battle.
Tim Cook needs to watch this
Friday Saturday Tim Crook
Tim Cock
Tim Cooks!
Tiger Tvat
This guy fucks
I cried like a baby watching this video. A young, vital Steve Jobs delivering _the most important marketing wisdom_ I've ever seen or heard.
Wtf harden TF UP
Us
Something new I’m learning is that the greats that push the world forward don’t always do it because there’s a “problem”. Sometimes they just do it because seeing things improve is such a satisfying feeling. And it takes serious courage to do the things you know you need to do. I’m working on this. Massive respect to those that have driven the world in such an amazing direction when they could have just gone home for dinner and pretended everything was good enough as it was.
Kudos to Einstein, Martin Luther King, Richard Feynman, Usain Bolt, Gwynne Shotwell, Elon Musk, Steve Jobs, Isaac Newton, Barack Obama, Marie Curie, Mahatma Gandhi, Mother Theresa, Hedi Lamar, JFK, Neil Armstrong, Celine Dion, Serena Williams, whoever came up with Star Trek, and on and on and on.
Sometimes all you have to do is try. And I don’t mean to belittle it. Trying takes courage, but your odds of contributing your passion to the world go up immensely if you do.
Don’t let life keep you down, friends.
- Float.
This is my fav comment in this section.
I agreed until I saw Elon musk in there 😂
Humanity has so much to thank this man's genius, focus, and stubbornness for. I was married to a computer geek in the 80s and was at the COMDEX when the Apple II was revealed by Steve Jobs. The air around the Apple booth felt electrified. It was just the beginning.
the fact he's talking about "the people who change the world..." and he is one of this kind. GOOD!!
I think this is one of the greatest commercials ever and there’s another version of that that Steve himself narrated and it’s great. He didn’t want it released so it wasn’t but I like his version better. I like listening to him speak because he is direct to the point, and anybody can understand what he’s talking about. He makes people believe that if you want something badly enough and you are willing to work hard, you can achieve it. Because he did. His commencement address at Stanford university in 2005 I think it was, was one of the most inspiring speeches I’ve ever heard. I go back and watch it once in a while just to refresh. It’s hard to believe that next year will be 10 years since he’s been gone and I still miss him. I used to love his presentations when he had a new product to introduce. His excitement about it just lit up the room. My opinion Steve was one of the crazy ones and he did change the world in a really big way.
nice
When I watch this it touches my heart and for a second I forget about the faults of mankind.
As a non-speaker I must thank you a lot for the subtitles! It makes our lifes much easier haha :) great video! Love Apple's Why
Yeah, and I'm not a english fluent speaker, it helps me a lot too
No problem. Enjoy...
FWIW, several of them are wrong, but they are close
WHAT???
I'm not a speaker but the audio is still understandable in my opinion (I heard worse)
Steve Jobs: Think different.
Tim Cook: 1000$ stand.
700$ Wheels.
iPhone without charger.
well Tim is definitely thinking different
700$ wheels
@@eunjunkim7129 done!
kkkkkkkk
@Jude M tim apple?😂
I was moved to tears when I saw this ad in 1997....and I'm moved to tears again when I saw this vid today in 2024. :)
We believe that people with passion can change the world.
- Steve Jobs
I too agree with you😊
Pls watch: th-cam.com/video/-dUX20cObE4/w-d-xo.html
he didnt change any shit. he just pressed people to speed up. in what way he changed anything in this fucking world, go tell us
@@ozgur8734
You see, what you believe
It all depends on each ones perception.
And by the way i commented on passion and the change.
@@happinessforthesoul3839 good quote mate. i believe in that too... i just didnt like the guy. excuse my tone please. no mean to disrespect u
@@ozgur8734 👍
Whats crazy good about this ad is that they understand first and foremost "who are the people we market towards, and who do they want to be?"
This ad just now made me realise there's one major component in my modern life that i've struggled with been frustrated by and literally have thrown into brick walls and that I can change.... I need to invest in the best get myself a Mac and not be frustrated by the computer I'm using any longer and usually end up doing what I can on my iPhone to avoid using my generic "VHS" like system ( copied to shit with no clear top brand) 5th March 2021 marketing I remeber seeing in high school still effective I'm 41.
Jobs is the perfect example that a man with a vision can indeed change the world. In 1985 he was forced out of Apple only to return in 1997 after his company NeXt was bought by Apple. And he became CEO of Apple because he proved how much value he can bring to the table. The man stuck to his vision and didn't let anyone tell him different. And boy did this man dare to dream. And he made everyone around him part of something big. If you want to be successful, be like him. I don't own any Apple products, I used to own an iPhone 5 back when it really was something different and not just a continuity product of a brand. But I admire the great ones.
Great words from Steve... This is 2019 and I still see so much relevance from what he's saying. That's how you know best speeches.
How many times I watch this one.
This is marketing strategy 101
I always think whatever I have a struggle of my job what Steve make the way … think different!!
As a brand manager, this 7 minute video explained to me in one day what it will take me 7years to learn... Thank you Steven job.. Legend
Bro can u explain to me bro ?
we believe that people with passion can change the world for better!!!!!!!!!!
Tien Nguyen extraordinary comment,Kudos buddy
The core value is that believing that people with passion can change the world for the better !!
He was a visionary, but practical; he was an idealistic dreamer, but he always kept his feet on the ground. He was really good to read the context and know how to act upon it. Majestic 🙌🏼
This man was truley ahead of his time at least 20 years ahead 💯
People thought that he is trying to be humors yet he actually really thinks about if those great people live they will be using apple. It shows how deeply in heart he knows that he is building something that is irreplaceable. You and I are the same type of people Steve.
Think Different. Steve Jobs always knew how to spark that idea
It's really impressive how Jobs can pass on their knowledge , through analogies and comparisons, which make it easier to understand the message of how to work to achieve a firm place among the best , as he did with the apple.
This is beyond degrees my friend. This is not knowledge. This is courageous wisdom in action.
i love the way steve directly mentions all these great competitors and brands in our world while talking about apple, i feel like that’s missing from press conferences nowadays. every company so focused on themselves they forget to differentiate from the competitor in a real honest way like steve did here. he lets us know why apple is really something that we should care about without sounding cocky. this shit is beautiful n’ amazing application of marketing
Saw this 20 years ago & it’s still crazy inspiring
That's amazing, were you there live by any chance?
Steve Jobs is an inspiration across all generations. He was a great visionary & tech zar thew world produced. His marvellous speeches are a source of constant inspiration across all generations.❤❤🌹🌹🌹
"Marketing is about values" Great commencement. Thank you Steve.
@Bárður Joensen Ok man
I got goosebumps at "we can't ignore them"
@@humanistlaicist2226 that's right, man
This message is timeless. I’m watching this in 2024 and this commercial first aired in 1997. I still get goosebumps listening to the commercial. Reminds me that I still have so much to do to make a difference.
This is a great discussion by Jobs and obviously the "Think Different" ad is one of the most celebrated. I must say though that Steve Jobs had a great sense of humor with excellent timing and delivery. His discussion about company values and what a company really stands for still rings true today.
I feel lucky to see this, Steve Jobs is my inspiration in business. He has a message and makes the whole world listening to it. 🌹
so many people here are talking about how inspiring it is that so many people still watch this video to this day-- i'm not disagreeing, but i gotta confess school made me watch it for my marketing project
You never fail to give me Goosebumps Steve! How many of us wish that you're alive today.
i don't hate steve, i actually learned a lot from him but i want to say that everybody is going crazy just because of his shortpants, but they don't understand how smart this man is, the shortpants are a marketing strategy, to show the people that he is maybe a rich person, but he lives just like them
Shortpants? That seems like an outdated term. However, it didn’t take long until he started wearing pantaloons.. you never would see him out without his pantaloons and clogs
A surprising amount of negative responses in the comment section. I love that, because that, too, is a testament to Jobs’ impact on the world.
We can glorify or vilify him, some choose the latter. But it seems just about the only thing we can’t do is ignore him.
Ladies and Gentlemen; we just saw 7 minutes of genius and information that will be relevant for years to come! Thank you Steve.
I see what you did their Steve.. You wanted to inspire people and make them believe they could be anything and be as big as the company, that was your marketing pitch. Everyone wants to feel like they can do something and create something amazing, so target pretty much everyone and sell them that idea, that gives the product you are talking about (apple) a good positive view in peoples minds. Does anyone else agree?
very agree!! :)
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You are a girl still you are intelegent that's rare.
Yes but apple targeted certain types of people, creatives, people who like paying for high quality electronics, the design-oriented, tech people who like a robust machine with the best design. Their early adopters became their sneezers and brand ambassadors.
NO I HATE HIM! HE EXPLOITED CHEAP LABOUR IN CHINA AND OFFSHORED USA WORKERS JOBS AND SO A SMALL DIFFERENCE IN TEH SHADE OF PINK THAT DAMN CELLPHONE IS!!!!!!!!! BIG FUCKING DEAL! HIS COMPANY TREATS CHINESE WORKERS LIKE DIRT AND WHEN THEY GOT SICK FROM THE GLUS THE PUT THE STUPID APPLE LOGO ON THE COMPUTER HE BROKE LAWS BY HIS MANGERS+HR PEOPEL TOLD THE SICK CHINESE WORKER TO GO AWAY AND LOCK THEM OUT!HE'S EVIL MAN,HOW CAN YOU FALL FOR THIS NICE GUY RUTINE?YA KEPT BUYING HIS TUPID PRODUCT!YA MADE HIM RICH!
Best ad ever made and it’s not even close.
I love the idea Steve brought on the podium with this simplicity and elegance !
Like the man said -- we see genius. And, like him or not, Steve Jobs was one. He did push the world forward. I think he was a guy who thought of something that he would like to have, and he bet that we would like it too. Boy was he right!! Where would we be without our smart phones and our tablets??
2019. I'd be in the office with my desktop.
The guy created his own universe, a company bigger than many countries. A revolution that changed the tech market forever.
The way Steve Jobs read it is the best.
This video is honestly so inspirational that it makes me wanna “think different”. If there’s something called a perfect advertisement then this video is exactly what it should be.
One of my favorite quotes from him was something to the effect of “most people don’t know what they want or need, until you tell them “ lol Brilliant!
Damn that was good. Without Steve Jobs, Apple just isn't Apple anymore.
I agree with the level of high quality of worth that Mr. Jobs performed in this opportunity. I use to play this video to my marketing engineering students at the college and there is always the need to reflect on it once and another. All his work is a prototype of true revolution.
after all those years, timeless, brilliant!
Steve is really one of the greatest marketer ever. I love his vision and personality
I love love Steve jobs. ... he said people who believe they can change the world actually do. I am a professor and began my career with this mindset. I realised no I cant change people. since I gave up the idea and focused on delivering my work etc and letting people be whoever they want to be, then more people began to change. I mean it depends. haha!
so amazing. true one of kind. I remember that John Lennon song where he said "I hope they use my memory to feed their corporate ambition and greed". Martin Luther king too, he said "I have a dream that all kids are allowed to buy personal home computers". he got that from ghandi
He is so great and humble, Simplicity I love this guy so much
Steve Jobs was one of those visionaries who had almost nothing, and made it to have everything.
We miss you Steve!!!!
A true genius
Well look at Donald Trump; he went from being bankrupt from his Atlantic casinos to bankrupting brown people coming over the border!
@@whiterider1414 He was given $413 million when his big daddy died
We need more people like him but the world is changing
What a masterclass, this is art, this is pure knowledge and experiencie, just amazing.
1997: Talk about value,
2019: $999 monitor stand it is
@@itsarshadahmad marketing people shoulb be hanged end of topic
shitty talk about a fucking phone or mp3 player like it was something that will change world only dumb people fall into that kind of shittery
@@Wipeout6546 successfull marketing/adds only gives the majority of ppl what they want to hear... And you have to see, there are always more ppl seeing the add than there are ppl doing the add. If the ppl stop wanting to hear it, marketing will change.
@@Wipeout6546 it's not about what you use it for, it's about who are using apple, it's like, if Martin Luther King or Gandhi are alive today, they probably use Apple, so use it and belong to these group of successful people. Apple is for special people who will change the world sort of thing. And yes, it's shitty, but hey, we want to sell overpriced useless things!
@@Wipeout6546 actually it has changed the world
His marketing advice goes out to all aspiring entrepreneurs. And all of these are also great life hacks that we can live by.
I must say that a more honest conversation on marketing was never made until that very moment and probably doesn't exist with such clarity and vulnerability today.
Love him or hate him, he was one of the brightest business minds of our time
You could say that he thought different.
So inspiring, genuine, and way ahead of his time ❤ Rest easy Steve.
Really Inspired sir about DEMONSTRATION and thinking DIFFERENT....🌹🍎
I remember they had seen several times this video, it's inspiring, it motivates me, makes us understand that to succeed we must lose the fear and risk. 👍🏽👍🏽👍🏽 I leave a great legacy... Steve Jobs
Thank you for adding these subtitles! Revives his whole speech.
great thinker, he literally changed world, he scale up the industry and forced other brands to do better.
His emphasis on “Core Values” is something that I truly find inspiring. Great Video !!
As Bruce Lee once said "you need emotional content".
to manipulate people you dumb fuck
@@Wipeout6546 what crawled up your ass
@@noobinoobster5329 His mom
@@MrTubeYouTheif wow, hilarious
Speech like this, just wow. That's why Steve jobs is one of the greatest marketing professional in the world 🙏
"Keep moving forward"
- Steve Jobs
I hear rocky
-Steve Hunt
The man is truly a genius.
My all-time favourite and highly simplified presentation without any jorgans...
The "start with why" book is greatly inspired by this talk.
I definitely agree.
How good is the book?
Quite good actually
@@luisrosario7413 it's really helpful when it comes to marketing your business. It will help you do business with the right people. The only problem is I feel like the book seems like a lengthy essay because he's basically making the same point over and over again through different 'case studies'. You'll find all you need in the first the chapters 😅🤷♀️
One of the best speech i ever heard.. thanks sir for everything
Steve Jobs was neither a software developer, nor a computer hardware maker, nor a professional marketing agent.
Yet he was a master of all of the above.
R.I.P.
Who is watching 2020 just to motivate him self.
I think that, maybe, Apple Company should watch this video again, because it really looks like what is happening right with the smartphone war against Samsung, in the last 1-2 years Apple concentrated her a lot more ads making see why iPhone is a better machine than Galaxy S, maybe they should get back and remember what this company really believes on.
Mario Rossi "the smartphone war against Samsung," What? lol You seem to be comparing apples to oranges. Samsung is an indefinitely more successful company because of the fact that they sell more than just consumer electronics.
FaLsEiNqUiSiTiOn It's obvious that they have a section that just concerns about smartphones and that will be canceled if in an imaginary future they would not do enough earnings, it is something that every company does, so your comment is useless.
What you said, besides the comment near the end detracting from the point, can be applied to Apple as well. I'm just saying, IF I wanted to, why can't I buy an Apple washing machine? (For example) Because they're a company with only one direction, and only known for consumer electronics. Samsung is literally a household name, it doesn't make sense to compare the two in a competitive landscape.
FaLsEiNqUiSiTiOn
Forget it.
Mario Rossi WHAT!!?? They have made ZERo ads bashing on Samsung, but Samsung have made TTOONNSS of ads bashing on Apple, not in a way to not get them sued, but literally saying the name 'iPhone". Samsung is the one who releases a product once or twice every month and BARELY put ANY work on it, while Apple spends a year on each device. Have you seen the Samsung Tab A? It's their newest tablet. Look up Samsung Tab A vs iPad Air 2 (btw the iPadAir 2 is almost a year old now whereas the Tab A was released not long ago). You'll see the difference
I feel like we’ve spent the last few decades re-learning what Steve Jobs already knew. It’s spooky watching these videos, and realizing how many concepts I thought were very recent trends that came from Steve Jobs all these years ago.
There Steve said it ''Marketing is about values'' And people always say oh well ''Apple is a marketing company'' NO Apple is a company with values but whether you like their values or not thats isn't the point...the point is that they have values, they stand for something and they are consistent with their values! Thats why Apple has been hugely successful for the last two decades!
tim1014 Windows is not a computer :(
J Carlos pc= windows , mac= some weird ass windows
tim1014 Apple does not make regular Desktop Pcs they make All In One pcs, every company has their own way of making all in one pcs and every one of them are unupgradable whether its from apple, dell or hp every all in one pc in the market are unupgradable. Only retarted idots who cannot tell the difference between a regular desktop pc and an all in one complain about not being able to upgrade their pcs what a bunch of fucking retards.
tim1014 dumbass, what I am saying is its not only apple that makes unupgradable computers, every computer in the same category from other companies are unupgradable too.
Peter Piper Apple is a company and Bill is a person, you can't compare a person with an corporation! You and I don't know what Steve did on philanthropy in his private life so don't judge him!
"There are people around here who start companies just to make money, but the great companies, well, that's not what they're about." - A Steve Jobs quote I stole from wikipedia
Steve Jobs is the most honest and genuine CEO. He is living in our heart forever.
i use an ipod nano 3rd gen in 2019. im addicted to it. was the best innovation ever! steve was lit 🔥 boy definitly fawked
Who cried out of sheer awe for Steve Jobs? 🥺