How to Use Pre-suasive Tactics on Others - and Yourself | Robert Cialdini | Big Think

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  • เผยแพร่เมื่อ 20 พ.ย. 2024

ความคิดเห็น • 165

  • @bigthink
    @bigthink  4 ปีที่แล้ว +3

    Want to get Smarter, Faster?
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  • @escuelamusaje
    @escuelamusaje 6 ปีที่แล้ว +23

    When he says that the book is for his grankids, he is using one of the presuasion tactics that he teaches in the book, like Warren Buffet used with his partners... Brilliant!
    And the book is the best!

  • @Mjiujtsu
    @Mjiujtsu 6 ปีที่แล้ว +51

    That cheeky trick to get us to imagine his grandchildren growing up and seeing how great is book is, was dare I say, weapons grade persuasion

  • @leukota
    @leukota 8 ปีที่แล้ว +8

    I'm not HHOH, but I sincerely appreciate the effort put forth into closed captioning in these videos. It is incredibly hard for deaf individuals to find any sort of video with proper CC.

  • @Inner_Inquiry
    @Inner_Inquiry 6 ปีที่แล้ว +3

    Liking, reciprocity, authority and availability bias kicking in, I HAVE to buy his book. I'm PERSUADED.

  • @RakanTashkandi
    @RakanTashkandi 7 ปีที่แล้ว +32

    At 3:00, did he just presuade us about how good the book is when he mentioned how he is writing it for his grandkids? 👀

  • @HelenHennessy
    @HelenHennessy 5 ปีที่แล้ว +5

    I’m writing a comment primarily to make up for some of the snarky comments. I almost bowed out early, and then you got to the part about dedicating your book to your grandchildren. That was oddly powerful.

  • @Pakanahymni
    @Pakanahymni 8 ปีที่แล้ว +57

    This is also called priming.

  • @RealmsOfThePossible
    @RealmsOfThePossible 6 ปีที่แล้ว +3

    The background wallpaper story makes you wonder about the underlying messages of the media and the way it is shaping and influencing your reality.

  • @PCBrett
    @PCBrett 8 ปีที่แล้ว +146

    This video is just presuasion to buy his book

    • @tonyjlorns1727
      @tonyjlorns1727 7 ปีที่แล้ว

      PCBrett Well spotted 10 out 10'

    • @ssevkin
      @ssevkin 6 ปีที่แล้ว +2

      So what? Great book! He’s doing you a favor

    • @t.thomas6967
      @t.thomas6967 6 ปีที่แล้ว +4

      Glad, you think that, less competition for me

    • @jobob47
      @jobob47 6 ปีที่แล้ว

      yeah. and your point. as opposed to say any singer doing a music video out of the goodness of her heart?

    • @illuminated2438
      @illuminated2438 4 ปีที่แล้ว

      If that's how you think than you'll probably never do much in life. That is a pure scarcity mentality.

  • @rifter6176
    @rifter6176 6 ปีที่แล้ว +2

    I've always called this Framing when I do/teach it. Good teachers and counselors do this in a way that assists people in learning and discovery.

  • @mitchbankss
    @mitchbankss 8 ปีที่แล้ว

    its actually amazing how he presuaded us.
    literally prepared us for the possibility of this social tactic before he explained it and taught it to us
    beautiful.... i wrote this comment at 0:25 into the video so lets see how it worked

  • @Idiosyncfilms
    @Idiosyncfilms 8 ปีที่แล้ว +21

    Marketing - the person.

  • @qmb8899
    @qmb8899 8 ปีที่แล้ว +9

    just watch rocky you will be motivated and also the film is awesome

  • @christopherarmstrong2710
    @christopherarmstrong2710 11 หลายเดือนก่อน +1

    Basically, emotional stating through the use of carefully curated sensory emotional triggers.

  • @goldenhazeduster
    @goldenhazeduster 8 ปีที่แล้ว +6

    I do not doubt that the things he talked about can influence people but the big question is to what magnitude? If I look at a picture of a runner am I 0.001% more likely to finish a task or 20%?

    • @stockyguru
      @stockyguru 6 ปีที่แล้ว +1

      Brandon S is that why vision boards work

  • @ssevkin
    @ssevkin 6 ปีที่แล้ว +1

    Using archetypal images to promote positive behavior...certainly has been one of their uses since the dawn of time

  • @myjourney8339
    @myjourney8339 8 ปีที่แล้ว +4

    I've been speaking like this for years and didn't even know it.

  • @JoshuaKevinPerry
    @JoshuaKevinPerry 8 ปีที่แล้ว +39

    Suspiciously brown hair is suspicious.

  • @exit13productions50
    @exit13productions50 8 ปีที่แล้ว +3

    Wow great video

  • @justjyotish
    @justjyotish 3 ปีที่แล้ว

    Excellent

  • @FallinSheep
    @FallinSheep 8 ปีที่แล้ว +13

    I feel like this video only needed to be about 10 seconds long: Setting the context of information profoundly effects how people receive it - if you make people think of money they'll process the information with regards to cost, same goes for success, comfort, rationality etc. This can be used to persuade people more effectively. Done. There's almost 10 minutes of waffle in here.
    (I know I might have missed some relatively important points, but nothing that justifies the length of this video)

  • @calvinburr1248
    @calvinburr1248 8 ปีที่แล้ว

    Benjamin Franklin is notorious for employing this psychological tactic in order to garner public support for social proposals.

  • @normalguy6033
    @normalguy6033 8 ปีที่แล้ว +25

    Please focus your camera on the guys eyes, not his tie..

    • @robertwillard8011
      @robertwillard8011 6 ปีที่แล้ว

      This thinking is the source of most cults.

  • @JT4GM4K3R
    @JT4GM4K3R 8 ปีที่แล้ว +2

    5:18 Good rendition of procatalepsis.

    • @joeyjojojunior1794
      @joeyjojojunior1794 6 ปีที่แล้ว

      I'm happy to learn this word because of you. Thx!

  • @CouragePope
    @CouragePope 8 ปีที่แล้ว

    The videos on this channel are very hit and miss. This one was a hit :)

    • @StermaPerma
      @StermaPerma 8 ปีที่แล้ว +1

      Which ones were a miss?

    • @CouragePope
      @CouragePope 8 ปีที่แล้ว

      Jesus Christ you should already know Jesus.

    • @StermaPerma
      @StermaPerma 8 ปีที่แล้ว +1

      CouragePope Well yes, but I'm testing you son.

  • @MuhammadSamarGulzar
    @MuhammadSamarGulzar 6 ปีที่แล้ว

    Thanks. This is amazing. I watched it 2nd time and this time too i loved it.

  • @jinkim3877
    @jinkim3877 2 ปีที่แล้ว

    Nice!!

  • @salvadorealiberto
    @salvadorealiberto 6 ปีที่แล้ว

    This is very insightful.

  • @ThePhantazmya
    @ThePhantazmya 8 ปีที่แล้ว +3

    This is why I take exception to some of the things google has been doing to their autocomplete search algorithms. Also, how do I apply this to job interviews? lol

    • @srwhite1111
      @srwhite1111 7 ปีที่แล้ว +1

      Great question. A good recruiter or career coach trains a candidate how to be "pre-suasive" before interviewing with a company.

    • @Robert-dt3is
      @Robert-dt3is 7 ปีที่แล้ว +3

      In the beginning before you get started with any interview, you might ask the interviewer “before we begin, I’d like to know what was it about my application or me that made you decide that you wanted to meet with me”.

  • @ericherrero3212
    @ericherrero3212 8 ปีที่แล้ว

    really good vid thnx

  • @wyvernlord23
    @wyvernlord23 8 ปีที่แล้ว

    This was a very interesting talk.

  • @JohnDoe-xy1vx
    @JohnDoe-xy1vx 2 ปีที่แล้ว

    Was hoping it would discuss the ethics more

  • @kinpatu
    @kinpatu 8 ปีที่แล้ว +28

    Godzilla!

    • @Meton2526
      @Meton2526 8 ปีที่แล้ว +2

      That's exactly what I thought when I saw the video title.

    • @nanu6440
      @nanu6440 8 ปีที่แล้ว +2

      +Meton2526 scooty

    • @fitnessbusinesssuccess7177
      @fitnessbusinesssuccess7177 8 ปีที่แล้ว +3

      What a dark comment.

  • @aldoileanumeliber
    @aldoileanumeliber 7 ปีที่แล้ว

    so basically a book on 'Thinking Fast and Slow's Priming chapter

  • @alekute
    @alekute 8 ปีที่แล้ว

    this was really interesting

  • @davidharbour8898
    @davidharbour8898 6 ปีที่แล้ว +2

    Seems by the comments many were pre-suaded to find fault with everything about the video and what was said.

  • @benito_rojas
    @benito_rojas 8 ปีที่แล้ว

    What he described is 'Making an entrance'

    • @sergwells5167
      @sergwells5167 8 ปีที่แล้ว +2

      making and entrance? I don't get it.

    • @sergwells5167
      @sergwells5167 8 ปีที่แล้ว +1

      making and entrance? I don't get it.

    • @trendane
      @trendane 8 ปีที่แล้ว +1

      I believe he meant "making an entrance". Not 'and'.

    • @benito_rojas
      @benito_rojas 8 ปีที่แล้ว

      jaja right. Tks!

  • @MOTHEROFGODD
    @MOTHEROFGODD 8 ปีที่แล้ว +3

    Look at his ear, look at his ear, look at his ear look at his ear look at his ear, how?

  • @gaganahari4641
    @gaganahari4641 3 ปีที่แล้ว

    When he said grandchildren I got persuaded

  • @youfirst.
    @youfirst. 8 ปีที่แล้ว

    images he uses and recommend are great!? thanks

  • @fpspsyduck
    @fpspsyduck 8 ปีที่แล้ว +1

    Can anyone give me a link for the furniture company experiment he talks about?

  • @arcticnerd5994
    @arcticnerd5994 8 ปีที่แล้ว

    What percentage of people were affected by the imagery and how much better did they get?

  • @MotherEarthandSardonicMars
    @MotherEarthandSardonicMars 8 ปีที่แล้ว

    I remember when this was called "The Secret" and sold as a new age religion

  • @danielweis5501
    @danielweis5501 8 ปีที่แล้ว +2

    Loved the video but why so out of focus? Had to listen, couldn't watch...

  • @scgoworld
    @scgoworld 8 ปีที่แล้ว +1

    its been a while since some good content has come up on here, well done

  • @ryantfinchum
    @ryantfinchum 8 ปีที่แล้ว +3

    if I send you some collar stays, will you give me a free consulting session?

  • @SupasaskaTV
    @SupasaskaTV 8 ปีที่แล้ว +2

    Isn't this just priming for achievement motivation?

  • @jayPT77
    @jayPT77 6 ปีที่แล้ว +1

    He reminds me of Steve Wynn. I don't know why.

  • @jayPT77
    @jayPT77 6 ปีที่แล้ว

    I just made Usain Bolt crosssing the finish line first my phone wallpaper.

  • @sputnik163
    @sputnik163 8 ปีที่แล้ว +4

    Yall talk about how slimy this is.......but I got my fuckin mom to do some shit she's never done before that helped her tremendously using cialdinis techniques and convinced quite a few alcoholics into rehab

  • @Tormentality
    @Tormentality 8 ปีที่แล้ว +3

    SEE!!! WE DON'T HAVE FREE WILL!!!

    • @zarcobia
      @zarcobia 8 ปีที่แล้ว +2

      when you know the tricks, it gets better. Knowledge is power.

  • @improveyoume8640
    @improveyoume8640 6 ปีที่แล้ว

    Love this message but the video is focused on his tie

  • @Enschede07
    @Enschede07 8 ปีที่แล้ว +3

    He didn't pre-suasive me to watch this video till the end..

    • @Olm9
      @Olm9 6 ปีที่แล้ว

      Issa Mourad Big mistake.. his last point is mind buggling.

  • @mayank_upadhyay_19
    @mayank_upadhyay_19 3 ปีที่แล้ว +1

    God dammit, this is alien technology

  • @damien667
    @damien667 8 ปีที่แล้ว +2

    describing "subliminal messaging" without calling it that is interesting...

    • @redcloudblackcloak5677
      @redcloudblackcloak5677 8 ปีที่แล้ว +2

      This isn't subliminal messaging. Subliminal messaging is exactly that, subliminal. This "pre-suasion" isn't subliminal, it's completely visible and out in the open.

    • @damien667
      @damien667 8 ปีที่แล้ว

      not if you don't know it happened... which he talks about in the video too with the example with the clouds vs money background... this is subliminal.

    • @redcloudblackcloak5677
      @redcloudblackcloak5677 8 ปีที่แล้ว +1

      ***** That's not what subliminal means. Subliminal does not mean you simply don't understand the significance of what you're seeing. It means that you don't really see something to possibly consciously understand the significance of it. Subliminal refers to below your sensory perception. If you can consciously perceive what you're supposed to be "messaged" then it just isn't subliminal. To give examples, while Pre-suasion is showing someone an image where the message is the image. Subliminal messaging is showing someone an image, and hidden somewhere in the image is your message.

  • @Baraborn
    @Baraborn 8 ปีที่แล้ว

    Well that's good to know. In this world the Joker is a good person... or less of a villain.

  • @paulalancornelius8671
    @paulalancornelius8671 8 ปีที่แล้ว +1

    I'm The Buddha.😎

  • @HammertownWins
    @HammertownWins 8 ปีที่แล้ว

    hi i assure you guys, i am "first", you surely would agree if you knew what is going on and i am sure you do

  • @veranet99
    @veranet99 8 ปีที่แล้ว +1

    How to win friends and influence people with subliminal messaging.

  • @boomboomboom9297
    @boomboomboom9297 7 ปีที่แล้ว

    Are you presuading me to buy your book?

  • @jebjimmyjebjimmy2979
    @jebjimmyjebjimmy2979 8 ปีที่แล้ว

    Same

  • @stephenhayley2442
    @stephenhayley2442 6 ปีที่แล้ว

    can any one pls tell the software used for this animation

  • @lewisgiles2619
    @lewisgiles2619 8 ปีที่แล้ว

    Everyone feels better when they donate money. You all want to feel better about yourselves right? Dollars. Mullah. Now... feel free to send me some money!

  • @AbeChang2
    @AbeChang2 8 ปีที่แล้ว +3

    Man looks like demon spook

  • @Kreadus005
    @Kreadus005 7 ปีที่แล้ว +1

    Eh.. citation needed.

  • @julespetrikov
    @julespetrikov 8 ปีที่แล้ว

    and by watching this video, you've just lost your chance of using such tactics on yourselves. Congrats!

    • @rossmcguinn2256
      @rossmcguinn2256 8 ปีที่แล้ว

      Studies show that knowledge of persuasion techniques don't affect how effective they are on you.

    • @redcloudblackcloak5677
      @redcloudblackcloak5677 8 ปีที่แล้ว +1

      I'd imagine it's similar to how placebos work even when you know it's just a placebo. They also work on animals oddly enough.

    • @myjourney8339
      @myjourney8339 8 ปีที่แล้ว +1

      it's extraordinarily easy to trick yourself, whether or not you know you're doing it.

  • @adibhutani9977
    @adibhutani9977 7 ปีที่แล้ว

    He so much looks like Phil Dunphy's father from modern family

  • @TXejas19
    @TXejas19 6 ปีที่แล้ว

    Who else is here for class?

  • @khalaka1160
    @khalaka1160 4 ปีที่แล้ว

    Take my money.

  • @jellyphish2112
    @jellyphish2112 6 ปีที่แล้ว

    It's ironic that though I like the presentation, the presenter's overt use of emphasis is annoying...

  • @thutokhaile3433
    @thutokhaile3433 6 ปีที่แล้ว

    Pre suasion to buy the book, on the grand children story

  • @AL-mm4vq
    @AL-mm4vq 7 ปีที่แล้ว

    wasn't there a movie on this.. Inception... plant a thought

  • @rangerjesse1659
    @rangerjesse1659 8 ปีที่แล้ว

    Maybe this topic has something to do with the placebo effect.

    • @pennymac16
      @pennymac16 8 ปีที่แล้ว +1

      It reminded me of the framing effect.

  • @earlthepearl4062
    @earlthepearl4062 7 ปีที่แล้ว

    His Pre-looks would of been honest and authentic now i dont trust the words comming out of his twofaced apparition!

    • @tonyjlorns1727
      @tonyjlorns1727 7 ปีที่แล้ว

      Earl Thepearl And what do you know

    • @earlthepearl4062
      @earlthepearl4062 7 ปีที่แล้ว

      tony Lorns "I cannot teach anybody anything I can only make them think"
      /Socrates.

  • @pascalmassie4706
    @pascalmassie4706 3 ปีที่แล้ว

    This is "established science" OMFG

  • @uClash
    @uClash 8 ปีที่แล้ว +1

    Sounds too much like the book 'The Secret' lol.

    • @Olm9
      @Olm9 6 ปีที่แล้ว

      uClash Gaming The Secret is bullshit. I think this book actually has some interesting points..

  • @EssaKhan-sz5dx
    @EssaKhan-sz5dx 6 ปีที่แล้ว

    Wooow

  • @GPS509
    @GPS509 7 ปีที่แล้ว

    I have been following these steps,
    I have been following these rules since I can remember.
    That's why I am myself in the world today.
    That's why I am Unique in this melting pot Universe.

  • @selfelements8037
    @selfelements8037 7 ปีที่แล้ว +1

    I like the information here, but the way he speaks is kinda off. Honestly, he sounds like a phony facade.

  • @Motivational.Quotes10k
    @Motivational.Quotes10k 3 ปีที่แล้ว

    Old foxes don't go do heaven...
    Maybe to the foxes heaven... 😏

  • @hossmoss7738
    @hossmoss7738 6 ปีที่แล้ว

    if the book is good enough for the grand kids its good enough for me......wait! are your grand kids adopted or blood? or still in the planning stage?

  • @fulca4389
    @fulca4389 6 ปีที่แล้ว

    Theory and not practice....

  • @hereitgosagain12
    @hereitgosagain12 8 ปีที่แล้ว

    That's it folks, hang up some pictures of successful people around your house and you'll be more successful!... No no no, don't worry about your race, sex or class, it's all about self control, poor people just lack 'pre-suasion'.

    • @redcloudblackcloak5677
      @redcloudblackcloak5677 8 ปีที่แล้ว +5

      Wut?

    • @stockyguru
      @stockyguru 6 ปีที่แล้ว

      Brandon S should I hang up pictures on my wall then lol.

    • @SuccessBreaks
      @SuccessBreaks 2 ปีที่แล้ว

      How could this information be considered racist? Someone needs to check their biases at the door.

  • @alberpajares4792
    @alberpajares4792 3 ปีที่แล้ว

    Never show yourself as mature and comprehensive person,.. real people is reactive on changing, aging, etc.., don’t be the teddy bear of the group,..

    • @ChrisInToon
      @ChrisInToon 2 ปีที่แล้ว

      can you explain ?
      Thank you,

  • @C2FUX
    @C2FUX 8 ปีที่แล้ว +1

    what does he keep looking at lol

  • @ChristianMeyer
    @ChristianMeyer 8 ปีที่แล้ว

    I'm not buying it. His book I mean. Because that's what he's trying to sell here.

    • @pennymac16
      @pennymac16 8 ปีที่แล้ว +1

      Looks to me like he's simply trying to sell a message. *shrug*

  • @adamatiyeh5288
    @adamatiyeh5288 4 ปีที่แล้ว

    Google/-youtube-:-Adam Atiyeh

  • @squarerootof2
    @squarerootof2 7 ปีที่แล้ว +3

    Why does this guy put me off so much? Because he looks like a door-to-door salesman, maybe? Or because he's plainly boring?

    • @joeyjojojunior1794
      @joeyjojojunior1794 6 ปีที่แล้ว

      he overemphasizes many of his words and his pauses as he searching for what he's going to say puts me off. He also uses his hands and arms "Italian style" too much. And he's plain boring

  • @vinigretzky97
    @vinigretzky97 8 ปีที่แล้ว

    samma, irgendswie rad ab, ey

    • @goblair84
      @goblair84 8 ปีที่แล้ว

      of course

  • @pabloaguila6344
    @pabloaguila6344 6 ปีที่แล้ว

    He might be the greatest psychologist in the world, but certainly has no charisma, no energy and is boring as hell.

  • @phabi0
    @phabi0 8 ปีที่แล้ว

    BS

  • @BuceGar
    @BuceGar 7 ปีที่แล้ว

    This guy comes off as a con man trying to sell a book.

    • @tonyjlorns1727
      @tonyjlorns1727 7 ปีที่แล้ว +1

      Phoenix Franks How the fuck is he a con man ?

  • @MichaelBucy
    @MichaelBucy 8 ปีที่แล้ว +1

    Maybe he could have talked less about himself and more about the topic that he supposedly ‘wrote the book on.’
    I found this horribly boring and stopped watching when he claimed to be a ‘spy of sorts.’ Drivel.

  • @luckybassturd7260
    @luckybassturd7260 8 ปีที่แล้ว +1

    @ :15 second in, I already agree with this video?! WTF