How to Influence Others | Robert Cialdini | Big Think

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  • เผยแพร่เมื่อ 23 พ.ย. 2024

ความคิดเห็น • 94

  • @bigthink
    @bigthink  4 ปีที่แล้ว +7

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  • @mc88902
    @mc88902 3 ปีที่แล้ว +56

    1. Reciprocity
    2. Commitment and consistency
    3. Social proof and consensus
    4. Authority
    5. Scarcity
    6. Liking

    • @spiralsun1
      @spiralsun1 3 ปีที่แล้ว +1

      Authority when it is just perceived or organizational fake hierarchy assembled to keep employees in line, or soldiers, or cities etc. can lead to the worst in human behavior, abuse, and rationalization of horrific and destructive patterns.
      The reason is because it subconsciously WORKS. Like with writing, our social structures can Look like authority but just be a bunch of self-righteous assholes. Just saying. Same reason words work. They stand for a reality. Trigger our responses the same as reality. Automatically.
      Genuine vs spurious manipulation
      =KEY
      SOMETIMES SOMEONE WHO COULD SAVE THE WORLD LIVES IN A SWAMP. -the primary lesson of YODA on DAGOBAH. 😂 👍🏻
      Still remember that crying Indian. OMG. I’m crying 😭 right now.

    • @elinapapadopoulou6171
      @elinapapadopoulou6171 ปีที่แล้ว +1

      7. Unity

    • @JifunzeKitu
      @JifunzeKitu ปีที่แล้ว

      @@elinapapadopoulou6171 he just added that in the latest edition. It is very similar to liking tho!!

    • @keepscribing7206
      @keepscribing7206 7 หลายเดือนก่อน

      Thank you

  • @revain2383
    @revain2383 ปีที่แล้ว +19

    Cialdini:
    1. Gives you advice (you’ll want to like the video/buy his book)
    2. Knows that you are the shepherd of your own life, why wouldn’t you want to hear these important tips?
    3. Knows that others will want to know this, don’t miss out!
    4. Smiles and has a friendly demeanour, also gives you friendly advice
    5. Presents himself as a scientist (and wears a suit)
    6. Explains that this book is special as it contains certain knowledge you won’t find elsewhere
    He knows his stuff! ;)

    • @IlGattoCheFuma
      @IlGattoCheFuma 10 หลายเดือนก่อน

      Don't forget the face lift and botox lel

    • @zartx8064
      @zartx8064 7 หลายเดือนก่อน +3

      He definitely does know his stuff but I must say I have read the book and in my opinion it certainly is worth reading.

  • @Discovery_and_Change
    @Discovery_and_Change ปีที่แล้ว +33

    0:34 6 principles, but hundreds of tactics
    0:53 #1) Reciprocity
    1:21 #2) Scarcity
    1:42 #3) Commitment and consistency
    2:17 #4) Consensus, social proof (herd mentality)
    4:44 Persuasion is also a science (that can be taught and learned)
    6:06 You can use persuasion with friends, neighbors, coworkers, boss
    6:59 Take a detective approach, not a smuggler approach (don't make up facts)
    7:22 #5) Authority (and experts, being trustworthy)
    11:04 #6) Liking
    11:12 How similar we feel to people helps create "liking"
    11:50 Speak slightly more rapidly and you'll seem more knowledgeable and confident
    14:10 Litter into litter, people will litter. Litter into pristine environment, people won't

  • @1995yuda
    @1995yuda 4 ปีที่แล้ว +19

    This is a VERY smart man right there.

  • @Stevenfrijol
    @Stevenfrijol 3 ปีที่แล้ว +4

    Wearing navy blue , is a start to persuading people. Presidential Debates are a good example of this.

  • @marblemolly2454
    @marblemolly2454 4 หลายเดือนก่อน

    He convinced me that I do now want to buy his book. This says to me, he does know his stuff, his stuff works and I should therefore read his book.

  • @ajaythomaslukose1635
    @ajaythomaslukose1635 6 ปีที่แล้ว +12

    He clearly explains

  • @nausherwan
    @nausherwan 10 ปีที่แล้ว +14

    Excellent! I like the whole idea of putting influence in the realm of scientific testing which allows for better understanding of the human mind...

  • @Discovery_and_Change
    @Discovery_and_Change ปีที่แล้ว

    3:35 Many managers don't know what the research (on influence) says
    4:33 preternatural (existing outside of nature ; exceeding what is natural or regular ; extraordinary)

  • @Dazzletoad
    @Dazzletoad 3 ปีที่แล้ว +42

    He seems like a noble individual. But who knows, he's a psychologist, perhaps I've just been manipulated 🤷🏻‍♂️

  • @sollysuliman2357
    @sollysuliman2357 11 หลายเดือนก่อน

    I bought the book lately. Im still reading through it, it’s good but my only problem with the book is that it is one of those books that are not “direct & to the point”.

  • @DharmendraRaiMindMap
    @DharmendraRaiMindMap 4 หลายเดือนก่อน +1

    Bob rocks !

  • @freeshipping9643
    @freeshipping9643 3 ปีที่แล้ว

    This man has pulled the curtain BACK! Man your good, Iove the old 6 laws video. Reciprocity was airport flowers. So powerful an almost super power.

  • @necromancer7712
    @necromancer7712 4 ปีที่แล้ว +6

    I recently finished his famous book of Influence. just amazing. taught me a lot! thanks Robert. good thing is, I am not tax payer ;)

  • @annavassova9324
    @annavassova9324 9 ปีที่แล้ว +15

    Thank you very much - I feel more prepared for my Social exam now :)

  • @j-bonkers1887
    @j-bonkers1887 8 หลายเดือนก่อน

    Absolutely brilliant

  • @wahnano
    @wahnano 3 ปีที่แล้ว +1

    Are those who know and those who don’t know equal?

  • @fabriziofederico9487
    @fabriziofederico9487 3 ปีที่แล้ว +1

    Universal principles of influence
    Reciprocity/scarcity/commitment & consistancy/ social proof/

  • @Card_Cash77
    @Card_Cash77 2 ปีที่แล้ว

    10 years ago? amazing I was surprised because of the screen ratio

  • @xdoommoonx
    @xdoommoonx 6 ปีที่แล้ว +6

    Not everyone thinks like this person!!!

  • @kingsleyarisah6354
    @kingsleyarisah6354 2 ปีที่แล้ว

    Wisdom right here

  • @ephesus
    @ephesus 6 ปีที่แล้ว +3

    You spelled his name wrong in the description.

  • @londonkhareem6515
    @londonkhareem6515 2 ปีที่แล้ว

    Thank you for this insightful video. Merci ☀️

  • @verticalmomentumresiliencypod
    @verticalmomentumresiliencypod 2 ปีที่แล้ว

    This is truly amazing.

  • @jenry2010
    @jenry2010 2 ปีที่แล้ว

    I learned a lot from your video.

  • @SOSM209
    @SOSM209 7 ปีที่แล้ว

    What about Ads that show People Cleaning Up the areas with a smile.? I did like the littering into a Prestine clean environment too! Great Info Robert. 2nd time watching and LIstening. Now its Application time. watching it a 3rd or more is even better! Make it an Phenom day Robert..

  • @Adhil_parammel
    @Adhil_parammel 3 ปีที่แล้ว +1

    Noding head=persuation to yes

  • @thejusticesparrows
    @thejusticesparrows ปีที่แล้ว

    I'm glad I read this book, it's gob smacking in parts as these tactics were used on me. 😠 But better to know the psychology so one can identity them being used even by 'respected' title bearing professionals.

  • @chasingshadows1543
    @chasingshadows1543 6 ปีที่แล้ว +2

    @ 4:00 thank you.

  • @idi4m0nz91
    @idi4m0nz91 ปีที่แล้ว

    I believe there is more to this but the producer just cut off the rest and just gave us the "alright" or "acceptable" part by the society that we now live in, just to make the other people happy and not to hurt their emotions. Great video though, no hate.

  • @didemkilinc
    @didemkilinc ปีที่แล้ว

    Couldn’t listen to it because of the sound. Even though I put on max, I couldn’t hear anything. The guy is whispering

  • @Paul___35q2
    @Paul___35q2 4 หลายเดือนก่อน

    Tune into an exclusive interview with Binance's CEO for a sneak peek into future developments

  • @pepelemoko01
    @pepelemoko01 6 ปีที่แล้ว +2

    There is also fake advertising the"crying Indian"(iron eyes cody)wasn't even native American he was of Italian parentage.

  • @averyintelligence
    @averyintelligence 9 หลายเดือนก่อน

    This guy looks like the love child of Jackie Stalone and Eckhart Tolle

  • @obiehallum5631
    @obiehallum5631 3 ปีที่แล้ว

    Brilliant

  • @Benjumanjo
    @Benjumanjo 2 ปีที่แล้ว

    He speaks in the exact same manner in which he writes.

  • @jacobhouston1655
    @jacobhouston1655 4 ปีที่แล้ว +4

    If he says that speaking slightly faster pace raises credibility, then why is he talking so slow in this video? Got em.

  • @JQAsaymyname
    @JQAsaymyname 4 ปีที่แล้ว +6

    Lmao this wizard is using his power of influence to get you to buy his book well played sir

  • @ChrisTian-wx1rh
    @ChrisTian-wx1rh ปีที่แล้ว

    Are u influencing me rn?

  • @Moujik6540
    @Moujik6540 6 ปีที่แล้ว +2

    thank you .But me as a salesman in Canada when I gave something free ,the result was bad!and this way you make cheap your product.that is what I saw!!!

    • @elreytriton
      @elreytriton 6 ปีที่แล้ว +8

      aa12345 varan I think he means something small. Not the product you’re selling. Maybe a keychain with your brand name or gift card

    • @ShayPatrickCormacTHEHUNTER
      @ShayPatrickCormacTHEHUNTER 3 ปีที่แล้ว

      The way you do it correct is to have people feel like they owe you. And that is usually done if they already want that thing. If you randomly give products away, of course it will fail. People have to want it, like a cheaper price or something, and you have to be at an obvious loss for it to work. Like the kid selling chocolate. You want to help the kid, and him lowering his price seems like a great sacrifice since he is a kid and must have a valid reason to sell that young. So you buy the chocolate. It still takes skill even if you know the principles.

  • @abdulrahmanaboluhom8474
    @abdulrahmanaboluhom8474 ปีที่แล้ว

    I guess one of them is having a very low voice.

  • @MartinLewison
    @MartinLewison 10 ปีที่แล้ว +13

    Cialdini, not Cialini!

    • @HamletsMill25920
      @HamletsMill25920 7 ปีที่แล้ว +2

      Dr. Robert Cialdini *

    • @juller123
      @juller123 6 ปีที่แล้ว

      who gives a fuck

    • @voice2skull.
      @voice2skull. 6 ปีที่แล้ว

      CORRECT! I believe someone even spelled his name CHIALDINI!! LOL

    • @voice2skull.
      @voice2skull. 6 ปีที่แล้ว

      However, is it not easy for many of us to make spelling errors when we live such fast lives???

  • @anabld2
    @anabld2 7 ปีที่แล้ว +1

    I did not understand the principle of authority in the case of the physical therapists from the hospital. You were saying that just because you asked from behalf of a legitimate authority(is being a social psychologist a legitimate authority for a physical therapist? I would assume not? ) Does it not have to do only with reinforcement? How is reinforcement linked to influence and authority???

    • @answerrider
      @answerrider 6 ปีที่แล้ว +3

      I think he was trying to say that people who come to see a physiotherapist were more strongly following the exercise plan when they saw the professional credentials of the physiotherapist on the wall. This positioned the physiotherapist in a more authoritative position when providing health and fitness information, as his qualifications and awards say he knows what he is talking about.

  • @clementchong2763
    @clementchong2763 6 ปีที่แล้ว +4

    Notice how he made a dry cough in one part - to create resonance with the audience.

    • @royalhealthdan
      @royalhealthdan 6 ปีที่แล้ว +13

      Notice how he breathed air through his nose - to create resonance with the audience.

    • @1fashionsouls
      @1fashionsouls 4 ปีที่แล้ว +1

      Danny Yang 😂😂😂😂

  • @jeremydelaporta5361
    @jeremydelaporta5361 5 ปีที่แล้ว

    Testing

  • @FeterPrahm
    @FeterPrahm 3 ปีที่แล้ว +1

    This is what went wrong with the corona mandates. The authorities are not genuine

    • @Themultimediaguy
      @Themultimediaguy 2 ปีที่แล้ว

      Seems the authorities really liked a lot of these principles in the past 2 years

  • @IAn0nI
    @IAn0nI 2 หลายเดือนก่อน

    Godzilla!

  • @samisakhai
    @samisakhai 8 ปีที่แล้ว +2

    why we have to use persuasion not good

    • @toptenblank4540
      @toptenblank4540 7 ปีที่แล้ว +2

      Well in business and marketing, especially salesman, should learn this skill to PERSUADE their customer to buy their products.

    • @GaryBryanDobbsSales
      @GaryBryanDobbsSales 6 ปีที่แล้ว +1

      How do you know what is good for someone?

    • @celissewillis9399
      @celissewillis9399 6 ปีที่แล้ว +1

      Persuasion can be used for good. If you perceive it to be a negative thing, that’s about you & not the persuasion itself. Persuasion can be used to help someone see how something will benefit them in a way that they may not have thought of themselves. Very typical with sales.

    • @wow-wordsofwisdom5205
      @wow-wordsofwisdom5205 3 ปีที่แล้ว

      Answer for your question is available in 7:00

    • @samisakhai
      @samisakhai 3 ปีที่แล้ว

      Celisse Willis
      that’s not called persuasion .

  • @akellosdias
    @akellosdias 3 ปีที่แล้ว

    If u want to influence other dont be selfish and tell the truth as simple as dat no need to study years or complicate things to sound smart

    • @JJ-xo3bc
      @JJ-xo3bc 3 ปีที่แล้ว

      Actually I have used his tactics for years now and have made millions in sales. so im pretty happy with his work. Has helped me in both B2C sales as well as B2B.

  • @zes7215
    @zes7215 2 ปีที่แล้ว

    wr