Glad you came out with a video to clarify this to many people who don’t understand what it takes to create a professional cinematic production video and assume it’s always just about the camera 😅
@@blackcatooow yeah but anyways, the camera is still quite amazing for how far we’ve come, and I mean the industry entirely for that form factory to be capable, doing such a thing was pretty much thing as impossible not too long ago and I still find it funny that a lot of people say it doesn’t count because they’re using professional lights I’m like no matter what camera you’re using. It could be $1 billion. You still need good lights sure they could take some very cheap lights but what’s the point of it? They already had the equipment they’re gonna use it. The important part is if they’re using lenses if they’re changing parts to make the camera more capable than it actually is Samsung does that they removed the actual lens part of the phone and shove their own lenses onto it to make it better, which is sort of against what you’re advertising it for you’re like oh my God we shot this event on this phone that we’re selling to you but yet we had to do changes to the hardware of it while just buying lights and installing them or different type of equipment for the aesthetics is completely fine as it’s not changing the camera or the hardware itself. The camera is still doing all the work of filming it and capturing every detail of it differences also in the work of it have they added details that the camera wasn’t able to pick up because just color changing or adding special effects, for the fog is something the camera cannot do by itself but making it look higher quality without openly stating it and then selling it as being an event, fully recorded on this phone could be also a form of misleading, but people are just angry for the wrong reasons and it’s annoying when you hear a company that’s finally doing it right critiqued for using expensive light as if it was a misleading advertisement when there’s actual companies changing the hardware of the phone, then selling it as if this was entirely filmed with the device like it’s capable of doing such a thing without modifications to the device itself
I shot an indoor interview yesterday on a consumer grade DSLR and had the opportunity to control the lighting setup. as a result a lot of shots looked lit similar to a netflix talking-head docu. Everyone who viewed the dailies was like “omg ur camera is so goooood!l 😅
Yeah thanks for making this. I really like the Verge, but I'm cool calling it: They're seemingly the only ones trying to raise a fuss about this. Literally no one else I've seen seemed to think that you could just dispose of all manner of expensive lighting, monitors, cranes, gimbals, etc. and achieve the same look.
actually, I've seen a few videos already, typically smaller channels trying to discredit the iPhone 15 pro's capabilities, saying that "oh but they never mentioned the ligthing and those cranes that they used to shoot". heck I even saw one that said "that app that they're shooting with looked like it's proprietary"
Random thought: I took photography in high school when you actually used a dark room, 2001. I had a Sony A7 as an amateur about two years ago. It was too advanced for me. The pictures weren’t what I wanted because I have so many settings to choose. Even though I had a crash course on photography for a couple of months, I sucked. But the iPhone gave me confidence to take more pics…. Even though it is false and computational. All this to say, will the “Pro” iPhone eventually be really pro that the average consumer can’t take advantage of or see the benefits because they are not advanced like I was not with my A7?
It’s not really misleading. But this is a great behind the scenes look at what it takes to put on a professional production. Even if they shot it on an Alexa it would still take all that rigging, staging, and lighting to get that beautiful look. The event was indeed captured by the iPhone, proving that people should start investing more into their production instead of focusing so much on expensive cameras. Which you nicely alluded to at the end.
that's what most of people don't get. It's not the camera but the behind the camera. If i use an Alexa on normal indoor ambient it will look bad the same way as an iPhone (or every other camera). Just look at all "how to make your webcam look better"; all the changes are on the environment, the webcam remains the same.
@@danieleduca1241it wouldn't look anywhere near as worse as an iPhone lol, as you could use a very wide aperture lens with it which lets in a ton of light, also the arri Alexa sensor is WAY bigger than the iPhones, which also means it lets in more light and data.
@@Robstrap you're right and i know that, but with the right lighting (Just like any other camera) It looks Amazing, even more considering it's a phone. This means that probably anyone could use It to film in daylight, with no need for Crazy lighting and make something really good (obviously which doesn't imply deep depht of field)
@@Robstrapyes but you still need all these gear to have cinematic high quality shots ,all high production videos are done with expensive gears ,no matter how expensive the camera is
I find it funny when people invalidate the fact it's shot on iPhone since it's rigged up like crazy, but forget that cinema cameras that are 50 times the price are set up the same way. In the future when the iPhone can levitate, have terabytes of wireless transmission, and have 50 hour long battery life so there's no need for a crane, cables, and V-mount batteries, people will still find a way to complain.
Yeah, try using Alexa in the scene like when we shoot IG story in our kitchen with just a light bulb in the ceiling and it will look shitty too, not that phone video shitty, but still, you know.😂 God tier scene lighting and professional video team are required to make any device capture a cinematic quality.
In the future when all of these are realities of consumer smartphones, people will be expecting far more than just crisp video. They'll want to be bathed in neural radiance fields.
that was my first thought xD Im waaaaaaay far from beeing an Apple user, but even if, you have to admit, that these Phones, Tabs or Macs are great pieces of hardware... And like you say.. Take the cheapest RED or Alexa... Without Rigs, Light, Lenses.. it just look like ...S*
Best comment😂😂😂 I think a lot of people are just insecure about Apple and their products, and the hate towards them is just too much, I really don't know what more people want
I’m not invalidating the fact that it’s shot on iPhone but the idea behind “shot on iPhone” is invalidated by the amount of other equipment. “Shot on iPhone” is branded in a way that says you can do it also, but you can’t actually get something that looks like the apple presentation cus they spent $100,000 on other equipment too.
No matter what, the camera they used was the iPhone camera. Even if you are using a 900 billion camera, you will still need good quality of light and professional settings.
@@marcuzrumble it is jealousy They can’t hold themselves 😂 Why don’t they tell us that didn’t actually use the iPhone camera, that it was a built in different hidden camera 😂
This video is the kind of breakdown I actually wanted from their little 2 minute teaser about how the event was shot on the iPhone. All of this other gear is why outside of my wheelhouse, so thank you for explaining as much as possible by dissecting the material they gave you to work with.
I'd say that it is still shot on an iPhone, but what many people automatically think is that all the "traditional" video making stuff that goes on around it can be superflous just by using an iPhone, which is not the case. The simple fact is that the iPhone worked with a simple drop in replacement and that none of the staff really struggled with relearning. That's the kicker.
@@dmitri.hivinovI would say both are game changer without apple log you wouldn’t be able to achieve this but also without the blackmagic app you also wouldn’t be able to achieve this .
Great video! I think the impressive point is that you can plug in an iPhone where you would normally put a cinema camera and get good results. Literally the only thing in the “room” shot that would be hard for TH-cam level to pull off is the crane, a gimbal or some such would be more likely. It’s also really cool that we can now film to real external storage, that’s probably the biggest bottleneck to a phone that I know of.
Back in the really old days (film!), I shot Tv commercials using a Mitchell 35 or sometimes an Arri 16. Of course we didn’t have LED lighting. Ours was hot, really hot. But everything we see here was done back then in the more primitive ways we had available. What I see from the iPhone is much better than anything we had. We would have been thrilled to have this iPhone. But since everything has gotten much better, we always expect more. The iPhone seems to give less. Well, yes, to a certain extent. But the point Apple was making here was that it’s good enough for many things you wouldn’t imagine it’s good enough for. So did I see the shadows somewhat murky? Sure, slightly. But boy, you really have to be familiar with high end work to notice that. Did Apple need somewhat more lighting to get the result? Yes, but more, doesn’t mean different. I would have shot everything the same, even with a modern digital Arri. Just adjust the lighting, really. What’s important to note is that smartphone cameras, both still and video, are improving faster than more “traditional” digital equipment. Computational photography, even present in Apple ProRes formats and ProRaw formats, is improving year to year. These are advantages that larger sensor cameras don’t have. I expect that in five years, the differences will small enough that a lot of people in the business will be using them where they wouldn’t think of now. If we can only get good optical zoom on board, it will be difficult to find a reason to use full frame cameras for this.
Great video. Thanks for the insight. The “flex” was fairly obvious to most people watching. The fact that the iPhone did this AT ALL, even with added equipment was amazing. The gauntlet that Apple threw down to every other phone manufacturer was to use that same equipment and match them. Crickets.
The faux-outrage this week regarding the "Shot on iPhone" seemed to be centered on The Verge and the article discussing it. It's one of the most bizarre exhibition of Twitter brain, directing unnecessary anger at a blog about the other tools and equipment used to create the marketing material. I appreciate Tyler's perspective because he goes beyond just listing the equipment but explains the techniques and reasoning from a videographer's and photographer's perspective.
Apple is taking on the whole beginner and mid-range video camera industry with this video. Starting out - the logical choice would be now get an iPhone Pro - you have it with you all the time. Soon we will see more video shot on an iPhone than all the other video cameras combined. I know that I have mine with me with a small but fast SSD (Crucial X10) and when I see something I want to capture - Bingo Done! This has been a game changer for me with the release of these phones and the BMC app.
I don’t see any videos uploaded on your channel. What exactly are you filming when you’re using the granular control of BMC in combination with the iPhone 15 pro?
@@ActuallyAwesomeName The first of these “shot on iPhone” campaigns featuring the iPhone 15 (the olivia rodrigo music video) featured various lens attachments to achieve the desired shots, so it’s only logical that they’d continue using the same techniques.
@@ActuallyAwesomeName Because previously all these high end productions using iPhones *have* used third party lenses. The fact that they didn't feel the need to use them is a great sign. It was almost expected that they would use them.
So if the professional camera went out for whatever reason, someone could literally take their iPhone out of their pocket and finish big budget production. Amazing.
7:39 that looks really like a professional video. How can we achieve that on an iPhone 14 Pro Max and lower models 😩I don't want to upgrade just to get good looking videos.
The plot twist that would have added the final touch of magic to this video is you saying that you shot this talking head video on your iPhone lol! Great insight to what Apple did!
you can take amazing photos and video on any camera. It's all about understanding the strengths and limitation of it. And more expensive camera and equipment broadens the range of situation you can take good stuff, like, long range, low light, fast movement, etc. things they don't do "on a iPhone" for example is far zoomed in, depth of field, macro, low light. But it does these things good enough for most people.
Haters gonna hate. You need all that extra gear in a Professional Production, no matter what camera you use. The iPhone was used without filters or extra lenses on top the original ones. That should be enough to discredit any complains.
2:35 The thunderbolt 4 cable shown is a bit overkill since the USB-C port is rated as a USB 3.2 Gen 2 at 10Gb/s, which a thunderbolt 3 cable already supports.
6:35 not sure those LaCies are plugged in. See the black Glyph drives to the right, and the LaCies are sitting on top of what looks like a little RAID enclosure on its side (you can see its feet). Great video, Tyler!!!
Why are people complaining it’s an iPhone. Apple literally used their own product to prove a point and its amazing. Just plan your shoot and get the right gear. Of course you need lights and gimbal etc. Just work up to it.
My ONLY question is how they were able to do away with the ridiculous light glare and ghosting that the iPhone lens provides at night, when looking at basically any light source. Didn’t see any of that here.
so basically, any phone can look that good as long as you have millions of dollars worth of budget and hundreds experienced staff doing all the work. got it.
I find it interesting that as many people as did, could not believe that it's not the camera that really matters. Yet the creator shot on the Fx3 was perfectly fine, but a keynote on an iPhone is impossible. Same sensor maker. I'm excited to use the new iPhone with the BM Cam app. It's not for everyone but for those that can take advantage of it, it's gold! Great video as always Tyler!
I watched the event and didn't see the shot on iphone at the time. My thoughts were that they were shooting on a LED volume because of the slow movement of the camera and the lighting looked beyond perfect so I assumed it was all on an led stage
Now if you do not think Apple has a sense of humor or afraid to poke fun at themselves - they released this TH-cam video titled: iPhone 15 Pro | On with the Show | Apple. Enjoy and it brought a smile to my face. Definitely over the top and tongue in cheek.
Yeah I didn't really like everyone's take saying "well they used 100's of thousands of dollars worth of gear!" Of course they did, you would have the opposite affect if they shot on a really nice Arri camera but then didn't use any of this additional gear. Lighting and good composition is most of the battle for making quality content. No camera is going to fix a bad set.
Great video. Can you clarify more on the types if USB-C Splitters? May you could do a quick short video on them and how to best use them in this situation..
Awesome breakdown although none of it surprised me - lighting and audio are the keys to anything feeling high quality (for me anyway). Thanks for another great video.
It's almost a decade old now, but there's a fantastic full length film called 'Tangerine' and it was entirely shot on an iphone. Not only does it look fantastic (you'd really never know it was done using phones) it's also a really moving story. Totally recommend it :)
On top of that it was shot on an iPhone 5Ss and an early non-motorized balanced SteadyCam setup with just contour weights . Totally amazing talent. It's not all about the specific camera gear that creates a compelling and captivating story.
To be honest, when i watch the recent keynote i notice something but i cannot pin point it. But since they use the iphone 15. Now i understand it better.
Always love your video's! And i'm also happy that there are people clarifying that you don't need all this expensive stuff. People really think it's only a camera, like a RED $200K camera or something that you need. Man, if it was only that easy!😂Light, i think is one of the most important things, that's the case with photography as well... Anyway, thank you for your great video's, as always! 😀
This also shows the misconception that shallow depth of field is cinematic. It’s not most of the films you think of as cinematic shot before the 2010 were probably shot mostly at f5.6 with sparing use of anything more open. Thats for a number of reasons. Point being if you’re shot is good you should need to hid anything in blur
I was personally glad to see Resolve in use. While I can’t afford the cranes for lighting, I know that I can afford to make snazzy cuts and make the colors pop. 😁
I wonder how much outdoor lighting of large areas could be done with car highbeams, white sheets, and cheap plywood panels covered with aluminum foil (especially for the cloud).
You can make an area bright for a low budget, it’s just hard to control the direction and quality for cheap. A good start would be construction lights and hanging sheets
The argument of it’s not the same because of the equipment used are arguments from people not realizing every camera on a movie set is also rigged up to a crazy amount of additional equipment this is just replacing the camera part of it with an iPhone, it’s still impressive
Hi I would like to recommend what to choose iPhone 15 pro max or pixels 8 plus as a phone, I always used iPhone but thinking to jump to google pixel, my wife and daughter uses Samsung.
Curious... when you say, "I've made a LUT..." What process did you use? Did you use Resolve to create a CST for Rec.709, with something like levels adjusted in a node before the CST? Or... did you just add contrast and saturation to the Log, to taste?
Two things come to mind. My Xperia V 1 would have looked just as good if it was shooting such studio environments. Even without pro- Res. And two where did they hide the mics?😅 May guess lapels taped to chest and then fancy eq work later on to lessen the muffle.
Do you have any videos on how to properly light a scene? My camera is good enough, I saw some of your videos on colour grading in FCPX but haven’t quite been able to reach the level of visual quality and pleasing aesthetics that you achieve in your video. I’m getting there but still noticeable room for improvement?
There are a lot of how to light a scene video here on YT. But it’s hard, and it’s what made cinematic looks look cinematic, literally with any camera or any phone. As someone who didn’t quite get into lighting things that much. I think very good lighting is more expensive and required some skill than the camera itself😂
@@jnhkx Yeah exactly! I don’t mind spending some more money if that’s what needs to happen. And I’m not disappointed with how I’m doing considering I’m pretty new to content creation (this is a recent video of mine - th-cam.com/video/xjahfCA7KCU/w-d-xo.html). But I’m just trying to figure out how to improve. Of course, one could argue that lighting isn’t the problem at this point and I should focus more on other areas such as presentation.
I really don't understand why everybody so noisy about "Shot on phone" videos. Every time its a lot of comments like "The used a lot of pro gear! Not just a phone"! Hm, yes. And? When you try to film something complicated you will need some gear. No matter what camera you use - cellphone camera, mirrorless or cinematic. The just wanna show you what phone sensor can do. Imagine that you see brand new commercial of some Fuji/Sony/Panasonic camera and write in comment section: "It's a lie! They used a lot of pro gear! Not just a camera!" It's ridiculous, isn't it? So why you write same thing under "Shot on phone" kind of videos? You really don't understand that? It's really make me sick.
Thank you so much for the education. I believe you took a lot of time to watch the keynote over and over again and again you did a lot of research too. In all I love this video. Will add it to my best videos .
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Glad you came out with a video to clarify this to many people who don’t understand what it takes to create a professional cinematic production video and assume it’s always just about the camera 😅
I concur.
EXACTLY!
let them use a camera for a week or even months and they still will complain about the camera instead of lights 🫠
@@blackcatooow yeah but anyways, the camera is still quite amazing for how far we’ve come, and I mean the industry entirely for that form factory to be capable, doing such a thing was pretty much thing as impossible not too long ago and I still find it funny that a lot of people say it doesn’t count because they’re using professional lights I’m like no matter what camera you’re using. It could be $1 billion. You still need good lights sure they could take some very cheap lights but what’s the point of it? They already had the equipment they’re gonna use it. The important part is if they’re using lenses if they’re changing parts to make the camera more capable than it actually is Samsung does that they removed the actual lens part of the phone and shove their own lenses onto it to make it better, which is sort of against what you’re advertising it for you’re like oh my God we shot this event on this phone that we’re selling to you but yet we had to do changes to the hardware of it while just buying lights and installing them or different type of equipment for the aesthetics is completely fine as it’s not changing the camera or the hardware itself. The camera is still doing all the work of filming it and capturing every detail of it differences also in the work of it have they added details that the camera wasn’t able to pick up because just color changing or adding special effects, for the fog is something the camera cannot do by itself but making it look higher quality without openly stating it and then selling it as being an event, fully recorded on this phone could be also a form of misleading, but people are just angry for the wrong reasons and it’s annoying when you hear a company that’s finally doing it right critiqued for using expensive light as if it was a misleading advertisement when there’s actual companies changing the hardware of the phone, then selling it as if this was entirely filmed with the device like it’s capable of doing such a thing without modifications to the device itself
I shot an indoor interview yesterday on a consumer grade DSLR and had the opportunity to control the lighting setup. as a result a lot of shots looked lit similar to a netflix talking-head docu. Everyone who viewed the dailies was like “omg ur camera is so goooood!l 😅
Yeah thanks for making this. I really like the Verge, but I'm cool calling it: They're seemingly the only ones trying to raise a fuss about this. Literally no one else I've seen seemed to think that you could just dispose of all manner of expensive lighting, monitors, cranes, gimbals, etc. and achieve the same look.
actually, I've seen a few videos already, typically smaller channels trying to discredit the iPhone 15 pro's capabilities, saying that "oh but they never mentioned the ligthing and those cranes that they used to shoot". heck I even saw one that said "that app that they're shooting with looked like it's proprietary"
@@edelosreyes agreed!
It even has a disclaimer at the end about additional equipment being used and the black magic app 😂😂
It's like people were expecting "shot on iPhone" to mean some dude handholding an iPhone while ziplining their way to Tim Cook
Thinking that it’s just a guy pointing a phone in his hand is just silly naive.
Random thought: I took photography in high school when you actually used a dark room, 2001. I had a Sony A7 as an amateur about two years ago. It was too advanced for me. The pictures weren’t what I wanted because I have so many settings to choose. Even though I had a crash course on photography for a couple of months, I sucked. But the iPhone gave me confidence to take more pics…. Even though it is false and computational. All this to say, will the “Pro” iPhone eventually be really pro that the average consumer can’t take advantage of or see the benefits because they are not advanced like I was not with my A7?
It’s not really misleading. But this is a great behind the scenes look at what it takes to put on a professional production. Even if they shot it on an Alexa it would still take all that rigging, staging, and lighting to get that beautiful look. The event was indeed captured by the iPhone, proving that people should start investing more into their production instead of focusing so much on expensive cameras. Which you nicely alluded to at the end.
If it was shot on an ARRI Alexa, Sony Venice, or RED, it would still need the exact same kind of gear as what they used for this keynote.
that's what most of people don't get. It's not the camera but the behind the camera. If i use an Alexa on normal indoor ambient it will look bad the same way as an iPhone (or every other camera). Just look at all "how to make your webcam look better"; all the changes are on the environment, the webcam remains the same.
@@danieleduca1241it wouldn't look anywhere near as worse as an iPhone lol, as you could use a very wide aperture lens with it which lets in a ton of light, also the arri Alexa sensor is WAY bigger than the iPhones, which also means it lets in more light and data.
@@Robstrap you're right and i know that, but with the right lighting (Just like any other camera) It looks Amazing, even more considering it's a phone. This means that probably anyone could use It to film in daylight, with no need for Crazy lighting and make something really good (obviously which doesn't imply deep depht of field)
@@Robstrapyes but you still need all these gear to have cinematic high quality shots ,all high production videos are done with expensive gears ,no matter how expensive the camera is
I find it funny when people invalidate the fact it's shot on iPhone since it's rigged up like crazy, but forget that cinema cameras that are 50 times the price are set up the same way.
In the future when the iPhone can levitate, have terabytes of wireless transmission, and have 50 hour long battery life so there's no need for a crane, cables, and V-mount batteries, people will still find a way to complain.
Yeah, try using Alexa in the scene like when we shoot IG story in our kitchen with just a light bulb in the ceiling and it will look shitty too, not that phone video shitty, but still, you know.😂
God tier scene lighting and professional video team are required to make any device capture a cinematic quality.
In the future when all of these are realities of consumer smartphones, people will be expecting far more than just crisp video. They'll want to be bathed in neural radiance fields.
that was my first thought xD Im waaaaaaay far from beeing an Apple user, but even if, you have to admit, that these Phones, Tabs or Macs are great pieces of hardware...
And like you say.. Take the cheapest RED or Alexa... Without Rigs, Light, Lenses.. it just look like ...S*
Best comment😂😂😂
I think a lot of people are just insecure about Apple and their products, and the hate towards them is just too much, I really don't know what more people want
I’m not invalidating the fact that it’s shot on iPhone but the idea behind “shot on iPhone” is invalidated by the amount of other equipment. “Shot on iPhone” is branded in a way that says you can do it also, but you can’t actually get something that looks like the apple presentation cus they spent $100,000 on other equipment too.
The behind-the-scenes look into the behind-the-scenes that the world really needed 👌🏻
which shows that it really wasnt behind the scenes from apple...
No matter what, the camera they used was the iPhone camera. Even if you are using a 900 billion camera, you will still need good quality of light and professional settings.
Exactly. Same gear as they would use if the shot on an Alexa. I really don’t get the criticism! 😄
@@marcuzrumble it is jealousy
They can’t hold themselves 😂
Why don’t they tell us that didn’t actually use the iPhone camera, that it was a built in different hidden camera 😂
This video is the kind of breakdown I actually wanted from their little 2 minute teaser about how the event was shot on the iPhone. All of this other gear is why outside of my wheelhouse, so thank you for explaining as much as possible by dissecting the material they gave you to work with.
I'd say that it is still shot on an iPhone, but what many people automatically think is that all the "traditional" video making stuff that goes on around it can be superflous just by using an iPhone, which is not the case.
The simple fact is that the iPhone worked with a simple drop in replacement and that none of the staff really struggled with relearning. That's the kicker.
That Apple LOG is a game changer. Also, it's great that Apple is showing people that it's not all about the camera.
Blackmagic app is a gamechanger, because without manual settings any log, flat or raw is useless
@@dmitri.hivinov that’s true but there’s been similar apps out there for a dozen years
@@dmitri.hivinovI would say both are game changer without apple log you wouldn’t be able to achieve this but also without the blackmagic app you also wouldn’t be able to achieve this .
anyone arguing about this just doesn't understand video production. It was a huge flex to say this was shot on iphone. Bravo
Always great to hear a photographers perspective!
Thanks for sharing your expertise
Great video! I think the impressive point is that you can plug in an iPhone where you would normally put a cinema camera and get good results.
Literally the only thing in the “room” shot that would be hard for TH-cam level to pull off is the crane, a gimbal or some such would be more likely. It’s also really cool that we can now film to real external storage, that’s probably the biggest bottleneck to a phone that I know of.
Back in the really old days (film!), I shot Tv commercials using a Mitchell 35 or sometimes an Arri 16. Of course we didn’t have LED lighting. Ours was hot, really hot. But everything we see here was done back then in the more primitive ways we had available. What I see from the iPhone is much better than anything we had. We would have been thrilled to have this iPhone.
But since everything has gotten much better, we always expect more. The iPhone seems to give less. Well, yes, to a certain extent. But the point Apple was making here was that it’s good enough for many things you wouldn’t imagine it’s good enough for. So did I see the shadows somewhat murky? Sure, slightly. But boy, you really have to be familiar with high end work to notice that. Did Apple need somewhat more lighting to get the result? Yes, but more, doesn’t mean different. I would have shot everything the same, even with a modern digital Arri. Just adjust the lighting, really.
What’s important to note is that smartphone cameras, both still and video, are improving faster than more “traditional” digital equipment. Computational photography, even present in Apple ProRes formats and ProRaw formats, is improving year to year. These are advantages that larger sensor cameras don’t have. I expect that in five years, the differences will small enough that a lot of people in the business will be using them where they wouldn’t think of now. If we can only get good optical zoom on board, it will be difficult to find a reason to use full frame cameras for this.
Well said
just watching a bunch of student films shot on iphone first year we’ve done it and some of them look amazing. And none of them used the 15
Great video. Thanks for the insight. The “flex” was fairly obvious to most people watching. The fact that the iPhone did this AT ALL, even with added equipment was amazing. The gauntlet that Apple threw down to every other phone manufacturer was to use that same equipment and match them. Crickets.
Lighting is everything. Period.
I have used mounts for my iPhone and the quality is amazing. I have old footage from the iPhone 4 when I visited Norway and it still looks flawless
The faux-outrage this week regarding the "Shot on iPhone" seemed to be centered on The Verge and the article discussing it. It's one of the most bizarre exhibition of Twitter brain, directing unnecessary anger at a blog about the other tools and equipment used to create the marketing material.
I appreciate Tyler's perspective because he goes beyond just listing the equipment but explains the techniques and reasoning from a videographer's and photographer's perspective.
Had a stroke trying to read this
@@AnonN-sr6uu Same
Apple is taking on the whole beginner and mid-range video camera industry with this video. Starting out - the logical choice would be now get an iPhone Pro - you have it with you all the time. Soon we will see more video shot on an iPhone than all the other video cameras combined. I know that I have mine with me with a small but fast SSD (Crucial X10) and when I see something I want to capture - Bingo Done! This has been a game changer for me with the release of these phones and the BMC app.
I don’t see any videos uploaded on your channel. What exactly are you filming when you’re using the granular control of BMC in combination with the iPhone 15 pro?
@@ActuallyAwesomeName That is correct because TH-camrs are not my market. I have other customers that I have to reach with my work.
Thanks for this, it’s super informative. Have to say I’m surprised they didn’t use external lenses to achieve some of the shots. Really impressive!
That was the most surprising part no doubt
Why surprising? He just explained that lenses wouldn’t have made any difference apart from the boka which isn’t even there
@@ActuallyAwesomeName The first of these “shot on iPhone” campaigns featuring the iPhone 15 (the olivia rodrigo music video) featured various lens attachments to achieve the desired shots, so it’s only logical that they’d continue using the same techniques.
@@ActuallyAwesomeName Because previously all these high end productions using iPhones *have* used third party lenses. The fact that they didn't feel the need to use them is a great sign. It was almost expected that they would use them.
@@ChristofferLund Assuming they didn't *replace* the original lenses with custom made higher quality ones.
So if the professional camera went out for whatever reason, someone could literally take their iPhone out of their pocket and finish big budget production. Amazing.
7:39 that looks really like a professional video. How can we achieve that on an iPhone 14 Pro Max and lower models 😩I don't want to upgrade just to get good looking videos.
The plot twist that would have added the final touch of magic to this video is you saying that you shot this talking head video on your iPhone lol! Great insight to what Apple did!
The close to this video should have been, "oh by the way, this entire video was shot on iPhone as well" ;)
you can take amazing photos and video on any camera. It's all about understanding the strengths and limitation of it. And more expensive camera and equipment broadens the range of situation you can take good stuff, like, long range, low light, fast movement, etc.
things they don't do "on a iPhone" for example is far zoomed in, depth of field, macro, low light. But it does these things good enough for most people.
Haters gonna hate. You need all that extra gear in a Professional Production, no matter what camera you use. The iPhone was used without filters or extra lenses on top the original ones. That should be enough to discredit any complains.
2:35 The thunderbolt 4 cable shown is a bit overkill since the USB-C port is rated as a USB 3.2 Gen 2 at 10Gb/s, which a thunderbolt 3 cable already supports.
It's not just writing to the SSD, I think it's simultaneously used for monitoring. I am not exactly sure though
Great video.
Can you guide us to your videos about making a beautiful TH-cam studio. Would love some guidance.
🙏
im glad you made an unbiased take
6:35 not sure those LaCies are plugged in. See the black Glyph drives to the right, and the LaCies are sitting on top of what looks like a little RAID enclosure on its side (you can see its feet). Great video, Tyler!!!
I keep fixating on 'The standard' shirt is upside down but other than that great video
Very embarrassing, I wore it upside down 🙃
This is the best video on this topic I’ve seen. Great content!!!
Do you have a tutorial on sharpening clip in FCPX? Love all your other tutorials, thank you!
Why are people complaining it’s an iPhone. Apple literally used their own product to prove a point and its amazing. Just plan your shoot and get the right gear. Of course you need lights and gimbal etc. Just work up to it.
My ONLY question is how they were able to do away with the ridiculous light glare and ghosting that the iPhone lens provides at night, when looking at basically any light source. Didn’t see any of that here.
so basically, any phone can look that good as long as you have millions of dollars worth of budget and hundreds experienced staff doing all the work. got it.
thanks for the real perspective on this. very interesting.
Very interesting video! So sad all the Amazon links aren’t delivering to France….
So... basically iPhone cameras "Unleashed" by the new USB-C port? and the Black Magic Camera app which gives you full control of the iphone camera.
I find it interesting that as many people as did, could not believe that it's not the camera that really matters. Yet the creator shot on the Fx3 was perfectly fine, but a keynote on an iPhone is impossible. Same sensor maker. I'm excited to use the new iPhone with the BM Cam app. It's not for everyone but for those that can take advantage of it, it's gold! Great video as always Tyler!
I watched the event and didn't see the shot on iphone at the time. My thoughts were that they were shooting on a LED volume because of the slow movement of the camera and the lighting looked beyond perfect so I assumed it was all on an led stage
Great breakdown of the event!
Now if you do not think Apple has a sense of humor or afraid to poke fun at themselves - they released this TH-cam video titled: iPhone 15 Pro | On with the Show | Apple.
Enjoy and it brought a smile to my face. Definitely over the top and tongue in cheek.
Yeah I didn't really like everyone's take saying "well they used 100's of thousands of dollars worth of gear!" Of course they did, you would have the opposite affect if they shot on a really nice Arri camera but then didn't use any of this additional gear. Lighting and good composition is most of the battle for making quality content. No camera is going to fix a bad set.
6:29 with all those lights and neural networks on post production they could film it with Simens with 0.3 MP camera and get same result =)
Not gonna lie, I was hoping you'd reveal you shot this video on iPhone 😅
Great video. Can you clarify more on the types if USB-C Splitters? May you could do a quick short video on them and how to best use them in this situation..
Great and informative video! Thanks for sharing!
Hats off to Apple man
Awesome breakdown although none of it surprised me - lighting and audio are the keys to anything feeling high quality (for me anyway).
Thanks for another great video.
Hi Tyler. My understanding is that the event was prerecorded. Is that also yours?
It's almost a decade old now, but there's a fantastic full length film called 'Tangerine' and it was entirely shot on an iphone. Not only does it look fantastic (you'd really never know it was done using phones) it's also a really moving story. Totally recommend it :)
On top of that it was shot on an iPhone 5Ss and an early non-motorized balanced SteadyCam setup with just contour weights . Totally amazing talent. It's not all about the specific camera gear that creates a compelling and captivating story.
i just want to know how they stopped those floating orbs from showing up
Great video, and nice to see footage from Nyhavn and Amalienborg, Copenhagen, Denmark :-)
To be honest, when i watch the recent keynote i notice something but i cannot pin point it. But since they use the iphone 15. Now i understand it better.
They also need all that gear with any camera. It is nonetheless impressive
Always love your video's! And i'm also happy that there are people clarifying that you don't need all this expensive stuff. People really think it's only a camera, like a RED $200K camera or something that you need. Man, if it was only that easy!😂Light, i think is one of the most important things, that's the case with photography as well...
Anyway, thank you for your great video's, as always! 😀
Excellent breakdown Tyler. Thank you for sharing, always top notch....
Any idea how they pulled manual focus with the black magic app? The bottom right corner in that screenshot shows someone with a focus puller.
This also shows the misconception that shallow depth of field is cinematic. It’s not most of the films you think of as cinematic shot before the 2010 were probably shot mostly at f5.6 with sparing use of anything more open. Thats for a number of reasons.
Point being if you’re shot is good you should need to hid anything in blur
I find it funny how one of the advantages shown and what really made it possibly was the fact in now has USB-C they were forced to add
Agree the only disappointing aspect of this is they didn't show someone editing it in FCPX. Feels like a missed opportunity or a sheepish admission :(
I was personally glad to see Resolve in use. While I can’t afford the cranes for lighting, I know that I can afford to make snazzy cuts and make the colors pop. 😁
Anyone with all those lights, crew, and a crane can definitely afford a cinema camera IMO.
Of course, but Apple has a camera they want to show off
I wonder how much outdoor lighting of large areas could be done with car highbeams, white sheets, and cheap plywood panels covered with aluminum foil (especially for the cloud).
You can make an area bright for a low budget, it’s just hard to control the direction and quality for cheap. A good start would be construction lights and hanging sheets
ive been shooting with my iphone 13 using a slider neewer ligths, and i like it, if i'm honest i don't want to update my iphone 13
This is just the breakdown video I needed! Thank you 🙏🏻
And now for the big question:
Where are the mics? 🎤🎙️
I think they used Premiere Pro and Davinci Resolve to say "Hey, you can use those on our systems." to those on Windows machines
I know Apple thinks a lot about the whole ecosystem, and knows it’s more important than every part of it being made by Apple
I don’t know if this was already answered below.. but any idea which 90 degree Thunderbolt 4 adapter they’re using for the rig ? 👀
i love those Explained videos a lot! Please do more !!
I'm in production and 100% agree.
Your explanation is "just Wow!!"
Thank You!
Awesome video thanks
Love this breakdown!
Thank you for this video. It was gripping in a sense that I did not even look at my iPhone whilst it was running.
The argument of it’s not the same because of the equipment used are arguments from people not realizing every camera on a movie set is also rigged up to a crazy amount of additional equipment this is just replacing the camera part of it with an iPhone, it’s still impressive
Is there any way to open this camera without damaging it?
Nicely done dude.
i want buy the luts, can you explain the step by step ?
Great breakdown of the behind-the-scenes.
Hi I would like to recommend what to choose iPhone 15 pro max or pixels 8 plus as a phone, I always used iPhone but thinking to jump to google pixel, my wife and daughter uses Samsung.
Is Apple log still affected by tone mapping?
Haha the verge really messed up on this one😂
How they controlled the light reflection on lens???
Curious... when you say, "I've made a LUT..." What process did you use? Did you use Resolve to create a CST for Rec.709, with something like levels adjusted in a node before the CST? Or... did you just add contrast and saturation to the Log, to taste?
At 2:38 we should be saying "right angle adapter" or "90 degree adapter" not "L mount adapter", as L mount is a very specific other thing.
Yeah not sure what I was saying there, probably because I’m also making a video about Lumix right now 😅
Two things come to mind. My Xperia V 1 would have looked just as good if it was shooting such studio environments. Even without pro- Res.
And two where did they hide the mics?😅 May guess lapels taped to chest and then fancy eq work later on to lessen the muffle.
@Tyler - Your lut makes the skin tones too red. Can you do a out with more accurate skin tones?
I don't want to go from Apple Log HDR to rec709. Does anyone have a LUT that goes from Apple Log HDR to rec2020 wide gamut???
What about the sound and mic equipment?
Do you have any videos on how to properly light a scene? My camera is good enough, I saw some of your videos on colour grading in FCPX but haven’t quite been able to reach the level of visual quality and pleasing aesthetics that you achieve in your video. I’m getting there but still noticeable room for improvement?
There are a lot of how to light a scene video here on YT. But it’s hard, and it’s what made cinematic looks look cinematic, literally with any camera or any phone.
As someone who didn’t quite get into lighting things that much. I think very good lighting is more expensive and required some skill than the camera itself😂
@@jnhkx Yeah exactly! I don’t mind spending some more money if that’s what needs to happen. And I’m not disappointed with how I’m doing considering I’m pretty new to content creation (this is a recent video of mine - th-cam.com/video/xjahfCA7KCU/w-d-xo.html). But I’m just trying to figure out how to improve. Of course, one could argue that lighting isn’t the problem at this point and I should focus more on other areas such as presentation.
Interestingly, Apple calls the xdr monitor the world's only accurate display in terms of color, but uses Sony's master monitor for editing. 😂
Wow thanks for breaking it down for us. This was super helpful and informative. 🎉
Great video loved seeing the behind the scenes. Do you know how to match the apple log footage to Sony s log 3
I really don't understand why everybody so noisy about "Shot on phone" videos. Every time its a lot of comments like "The used a lot of pro gear! Not just a phone"! Hm, yes. And? When you try to film something complicated you will need some gear. No matter what camera you use - cellphone camera, mirrorless or cinematic. The just wanna show you what phone sensor can do. Imagine that you see brand new commercial of some Fuji/Sony/Panasonic camera and write in comment section: "It's a lie! They used a lot of pro gear! Not just a camera!" It's ridiculous, isn't it? So why you write same thing under "Shot on phone" kind of videos? You really don't understand that? It's really make me sick.
Why they used a wireless focus system (shown on 5:14), was it for the zoom?
Thank you so much for the education. I believe you took a lot of time to watch the keynote over and over again and again you did a lot of research too. In all I love this video. Will add it to my best videos .
Perfect example for “it’s the user, not the tool”