Could you (or someone here) explain to me, why would a product or service want to to podcasts, workshops, webinars etc, how can touchpoints like these be offered to customers?
A workshop or webinar could work for product demonstration depending on the product Not all touch points work for every brand, product or service... If you're building a fence you'll need a hammer and nails.. If you're building a wall, you'll need different tools Different tools for different jobs This is where your strategy comes in
Is this really a customer journey? - How can business cards be a customer journey? These are just touch points that would be identified on an identity audit after listing both internal and external audiences. . Is research done into mapping the journey before building a list of interactions? Would there not be more value in mapping a buyer journey as defined by Dr Kotler and then mapping the appropriate materials or interactions for each stage in the journey?
Studio RWP every touchpoint is a step in the customer journey. Every single point of contact contributes to the overall experience and the overall experience shapes the perception
Business cards can be a customer journey because they provide an opportunity for customers to learn more about your business and what you do. They also give customers a way to stay in touch with you, which helps keep you top of mind. Business cards can also help customers remember your name and contact information to reach out to you when they need your services. There definitely is value in mapping a buyer's journey as defined by Dr. Kotler. After all, he is a world-renowned expert on marketing and purchasing behavior. By understanding the typical steps that a customer goes through when making a purchase decision, you can create a more effective sales and marketing strategy. That said, it's important to keep in mind that not everyone follows the same buying process. Some customers might be very proactive in researching their options before making a purchase, while others might make decisions more quickly or based on emotion rather than reason. So it's important to tailor your marketing messages to fit the individual needs of your target audience. 😉
I don't think I understand the question. Every interaction is a brand touchpoint which all fit into the customer journey. Does this answer the question?
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Isn't email dead now?
Can we generate lead from email marketing?
Email marketing isn't dead. You can still generate loads of leads from it.
As always a content worth paying for, thanks for sharing valuable knowledge
🙏 Cheers Ruan
Could you (or someone here) explain to me, why would a product or service want to to podcasts, workshops, webinars etc, how can touchpoints like these be offered to customers?
A workshop or webinar could work for product demonstration depending on the product
Not all touch points work for every brand, product or service...
If you're building a fence you'll need a hammer and nails..
If you're building a wall, you'll need different tools
Different tools for different jobs
This is where your strategy comes in
Watching this middle of struggling with my university assignment . Is geographical expanding is a brand line strategy?
Do you mean a line branding strategy where complimentary products combine to make a more holistic experience? In this case no.
@@BrandMasterAcademy yesssss
You can't shape their experience. The customer shapes it for you (the marketer)
Spot on!!!
can you tell me about lead magnet with example
Right here - brandmasteracademy.com/brand-strategy-blueprint/
Much valuable information very clearly explained 😊 Thanku ur videos are awesome
Thank you so much 😀
I wish I could have skipped the first two minutes. Like to get right to the point.
👍👍🙏🙏
Succinct and informative, as always!
Thank you as always Erin 😀🙏
How Support works? Tried chat unsuccessfully.
We got there Lenny 😊
Thank you for your time. This was very educational and well put together 🏆
Glad it was helpful! 👍👍🙏🙏
Great touchpoints to keep in mind! :)
😀😀😀
Informative and straight to the point, thanks
Cheers Paul 👍
Damn you truly are a master
👍👍🙏🙏
Doing a great work 💪
Thank you so much 😀
Content is pure gold!
👍👍👍👍
awesome content.
Glad you enjoyed it
very useful video
🙏🙏🙏
Is this really a customer journey? - How can business cards be a customer journey? These are just touch points that would be identified on an identity audit after listing both internal and external audiences. . Is research done into mapping the journey before building a list of interactions? Would there not be more value in mapping a buyer journey as defined by Dr Kotler and then mapping the appropriate materials or interactions for each stage in the journey?
Studio RWP every touchpoint is a step in the customer journey. Every single point of contact contributes to the overall experience and the overall experience shapes the perception
Business cards can be a customer journey because they provide an opportunity for customers to learn more about your business and what you do. They also give customers a way to stay in touch with you, which helps keep you top of mind. Business cards can also help customers remember your name and contact information to reach out to you when they need your services.
There definitely is value in mapping a buyer's journey as defined by Dr. Kotler. After all, he is a world-renowned expert on marketing and purchasing behavior. By understanding the typical steps that a customer goes through when making a purchase decision, you can create a more effective sales and marketing strategy.
That said, it's important to keep in mind that not everyone follows the same buying process. Some customers might be very proactive in researching their options before making a purchase, while others might make decisions more quickly or based on emotion rather than reason. So it's important to tailor your marketing messages to fit the individual needs of your target audience. 😉
Which step or phase in customer journey is brand touchpoint?
I don't think I understand the question.
Every interaction is a brand touchpoint which all fit into the customer journey. Does this answer the question?