1 - Develop your internal brand. Purpose, Vision, Mission, Values. This comes from the leadership of the brand. 2 - Define your Target audience. Demographics, psychographics, their emotions, pains, dreams, desires, fears etc. 3 - Map your marketplace landscape 4 - Uncover your market position 5 - Shape your Brand personality. What you say and how you say it. 6 - Identify your brand's tone of voice. 7 - Develop your messaging strategy 8 - Craft your brand story 9 - Develop your Name and Tag line 10 - Design you Brand Identity 11 - Craft your brand collateral 12 - Devise your brand awareness strategy 13 - Launch your brand 14 - Analyse Optimize Evolve
I've been an advertising and marketing professional for nearly 30 years and I have to tell you that I have never seen a more rich and concise presentation on brand creation. This is many years of study and about seven texts distilled into a 17-minute video. This is literally all you need to know to develop a successful brand strategy. Actually doing it is another hill to climb... Bravo, sir.
I've been struggling with my niche / message / market fit for years and have spent a small fortune on "courses and experts" to help me, to no avail. I've learned more in binge watching your videos in the last week since finding you then all of them combined. Thank you from the bottom of my heart for sharing your knowledge, insights and passion on this topic 🙏♥️
I would also specifically add "Analyze & Adapt." As in measure data, page views, social media engagement, clicks from newsletter, customer satisfaction etc. Try to integrate that into a dashboard (there are different services for this, like PowerBI etc.) If necessary adapt your strategy.
Anything I've learnt? There are 14 steps of things I've learnt! I'm a motion designer and have been self employed for 6 years now and as you said, I knew a brand wasn't just a logo but not to this u derstanding. This was so valuable and helpful to learn. Inspired to learn a lot more about each point! Really grateful that you made this vid. Thank you.
Man your videos literally uncover paths in my brain and helps me understand where I'm headed with my business it's crazy, exactly the content I was looking for.
Great videos, straight to the point, you rearely see this nowadays. Everyone thinks that dropping 3 tips that everyone already knew and then talk 15 minutes about their services and courses is the way to go, so this channel is really refreshing, thanks! New sub!
I have an interview coming up for brand strategy research position.. I got the research part but needed some brushing up on branding and I must say .. this was EXTREMELY helpful and concise. Thank you so so much!
Dude - you don't stop and are so clear on this sh*t. Well, well, well done. Providing me a ton of value and your style and how you break it down simply, is some of the best I have ever seen. Keep it up!!
So grateful to have found you. I am freelance designer exactly at that point of inflection where I have realized I have ignored Brand Strategy completely 🤯 I am honestly scared but I will make adjustments to my game. Question: how do I go about “convincing” clients that Strategy is important. As you say, they normally go for a Brand Guide a the most. Thanks so much, I am officially a fan 👊
Don't convince them... ask the right question for them to question their own logic about what they really need - check out this video - th-cam.com/video/SD62W0zC0Xk/w-d-xo.html&&ab_channel=BrandMasterAcademy
Really amazing! You so perfectly summed it up in a 17 minute nutshell. Now the hard part, finding the branding agency that you really connect with and that fits within your budget...
I’m taking my most difficulty client through the brand strategy process - he’s really hard to pin down… being me of course! But this simple refresher is helpful, as once you dive deep the shutter do close in to help you focus, so this 10000ft overview is helpful to get that broader perspective again.
thank you for this video i'm a starting out brand designer and this has made it easy to understand how to create a brand strategy which iv been struggling with. my question is how do i implement the brand strategy visually to show the client?
That's a big question... In short... Attributes. If the strategy is comprehensive it will have a method of communication including personality and attributes.... weave these throughout your viduaals to demonstrate alignment with the strategy
I am very appropriate that you have experimented 🔬 in commerce and deep knowledge 📕 at this young age, that's the attention to me So you always connect with my channel thanks for sharing your experience with me.
This does not seem like a 17 minute video. There is more valuable information staked into this vid than many others that go for over an hour. I like that! Thanks for posting 👍
Thank you for this wonderful session. It gave me a much required kick start towards forming a framework for my brand strategy. Also, now I am quite confident and well informed with the concept if and when I talk to a brand strategist.
Amazing as an artist my musics evolved and so had my brand. Now going back to the drawing board this makes me feel way more confident in myself and my brand. Your amazing bro 🖤🤘🏻
Hey Brother! Im keeen to know how and what your brand is about. And if its around music, it would be super kind of you to tell me how you promoted music using these handles/websites. Hopefully i get a reply
It plays a big role The brand is the vehicle. Once you have the vehicle you need a navigation plan. That’s where the GTM strategy comes in. It considers how the brand will be mobilised
@@BrandMasterAcademy coincidentally I also stumbled upon your 2-part course on Udemy. About to sign up. And will be saving for your brand strategist course. By the way, your freebie doesn’t seem to work. I signed up a couple times but didn’t receive it and no working link on your website. Not a biggie, just mentioning
Thank you for this valuable info. I learned how to split down the brand building process into crucial steps. I have a question. During the business plan, to handle and assess audience and the market, in order to refine the goals, Is there a good American website or platform where I can do some research about the market I would enter, in term of numbers and statistics? Many thanks
This was an excellent overview and valuable to for my business which is called the Silicon Valley Tech Hub. You gave me a lot to think about, but you have also provided me now with a reference that will help me work through the process of analyzing and building my brand strategy. Thank you. Tom Tafolla, J.D., Professor of Business and Technology Management
@@BrandMasterAcademy i have a online shop (punk/goth accessories online shop). So an online store could be considerated as a brand? The name of my store cold be considered as a brand? What should i learn for online shop manager? Is that Brand Manager the best solution to learn? Thank you 😍
Thank you Steven for this valuable guide. I did have a few questions that came to mind after watching this. The first one being, can this be applied to an individual / freelancer offering themselves or do you think something would change ? As a freelancer, I definitely would not have the awareness budget of larger organizations. When developing the brand collateral, where do I stop ? For example photography, website, brochures, social (YT, IG, FB etc) - because there can be so many touch points potentially. Finally I wanted to ask about step 3, map your market landscape - you mention a good concept of being different to your competitors, I am in the design and development business and the competition is high, would it be too much to ask to get an example of how would one position themselves as something fresh / unique to their competitors ? Thanks !
Yes it can be applied to and individual / freelancer. You need to identify your capabilities to determine the services you offer. This video will help you identify your position / niche within branding th-cam.com/video/8VO76beCNR4/w-d-xo.html&ab_channel=BrandMasterAcademy
Sir, listen...If you didn't break this down the way my mind needed it to be broken down! LOL This was so good and makes so much since to me now. Thank you & as soon as my budget allows, I definitely will sign up for your courses. This was amazing!
Hi I have settled on you guys being the company I want to work with but I would like one final conversation or a place to ask questions to get a few answers. Where can I do this please? Thanks
![Brand Strategy Deliverables [The Definitive Guide]](http://i.ytimg.com/vi/AzZNG4hmuOU/mqdefault.jpg)
![Brand Archetypes [The Brand Personality Framework]](http://i.ytimg.com/vi/ubG1XNO1pE0/mqdefault.jpg)
![[MV] A leap of faith...ความเชื่อใจครั้งสุดท้าย (From "Petrichor the series")](http://i.ytimg.com/vi/U1piZH2CNXA/mqdefault.jpg)
1 - Develop your internal brand. Purpose, Vision, Mission, Values. This comes from the leadership of the brand.
2 - Define your Target audience. Demographics, psychographics, their emotions, pains, dreams, desires, fears etc.
3 - Map your marketplace landscape
4 - Uncover your market position
5 - Shape your Brand personality. What you say and how you say it.
6 - Identify your brand's tone of voice.
7 - Develop your messaging strategy
8 - Craft your brand story
9 - Develop your Name and Tag line
10 - Design you Brand Identity
11 - Craft your brand collateral
12 - Devise your brand awareness strategy
13 - Launch your brand
14 - Analyse Optimize Evolve
I've been an advertising and marketing professional for nearly 30 years and I have to tell you that I have never seen a more rich and concise presentation on brand creation. This is many years of study and about seven texts distilled into a 17-minute video. This is literally all you need to know to develop a successful brand strategy. Actually doing it is another hill to climb... Bravo, sir.
Thanks Jim 👍👍 Much appreciated from someone with such.experience 🙏🙏
I've been struggling with my niche / message / market fit for years and have spent a small fortune on "courses and experts" to help me, to no avail. I've learned more in binge watching your videos in the last week since finding you then all of them combined. Thank you from the bottom of my heart for sharing your knowledge, insights and passion on this topic 🙏♥️
Thank you Megan 🙏 That message made my Friday 😊
I would also specifically add "Analyze & Adapt." As in measure data, page views, social media engagement, clicks from newsletter, customer satisfaction etc. Try to integrate that into a dashboard (there are different services for this, like PowerBI etc.) If necessary adapt your strategy.
Anything I've learnt? There are 14 steps of things I've learnt! I'm a motion designer and have been self employed for 6 years now and as you said, I knew a brand wasn't just a logo but not to this u derstanding. This was so valuable and helpful to learn. Inspired to learn a lot more about each point! Really grateful that you made this vid. Thank you.
Most welcome
You really know how to put a message together with your words. Great video man 3 years later!
Thank you
Dear Susan maam, Plz promote this video more & more. Underrated channel. Good Job Brand Master Academy...
👍👍🙏🙏
Man your videos literally uncover paths in my brain and helps me understand where I'm headed with my business it's crazy, exactly the content I was looking for.
Much appreciated
Great videos, straight to the point, you rearely see this nowadays. Everyone thinks that dropping 3 tips that everyone already knew and then talk 15 minutes about their services and courses is the way to go, so this channel is really refreshing, thanks! New sub!
Cheers Thomas... 👍👍👍
This channel is going to blow successfully! The knowledge we gain from listening your videos is priceless!
👍👍🙏🙏
I loved this format of delivery. Very digestible for everyone.
Great to hear 👍😀
Thanks for a complete list of how to grow my business brand. It's interesting and educational.
Glad it was helpful!
Man ur content is a treasure for free , i can't wait to afford ur masterclass
Cheers Oussama
Can't wait to have you on-board - Enjoy the free stuff for now and we'll see you on the inside later :)
I have an interview coming up for brand strategy research position.. I got the research part but needed some brushing up on branding and I must say .. this was EXTREMELY helpful and concise. Thank you so so much!
Glad it was helpful!
Thanks for this great information, you deserve to present this nationally and internationally to live audiences.
Wow, thank you
Dude - you don't stop and are so clear on this sh*t. Well, well, well done. Providing me a ton of value and your style and how you break it down simply, is some of the best I have ever seen. Keep it up!!
👍👍🙏🙏
By far the best and most organized branding video I have watched. Good job. Thanks for your work
Wow, thanks!
So grateful to have found you. I am freelance designer exactly at that point of inflection where I have realized I have ignored Brand Strategy completely 🤯 I am honestly scared but I will make adjustments to my game. Question: how do I go about “convincing” clients that Strategy is important. As you say, they normally go for a Brand Guide a the most. Thanks so much, I am officially a fan 👊
Don't convince them... ask the right question for them to question their own logic about what they really need - check out this video - th-cam.com/video/SD62W0zC0Xk/w-d-xo.html&&ab_channel=BrandMasterAcademy
Talk about value! This video is one of the best pieces of content on brand strategy that I have seen. Well done!
Glad it was helpful!
You gave me clarity, so grateful for this video.
Glad it was helpful!
My mind is blown. Awesome content. Will hv to watch this a few times more. 👍🏼
🙏🙏 Delighted you got value 😀
Wow, this was a priceless session man. So inspired to save up for the masterclass
Awesome - See you on the other side Godwin 👍
Great video! More content in 17 minutes than I ever hoped for!
More to come!
I pray for your omnipresence on the internet Stephen!! 🙏❤️👍👍👍
Much appreciated 🙏
Thank you you explain everything with very clear steps!! Ready to apply!!
Glad it was helpful!
Really amazing! You so perfectly summed it up in a 17 minute nutshell. Now the hard part, finding the branding agency that you really connect with and that fits within your budget...
👍👍👍👍
This is an absolute goldmine.
Much appreciated
@@BrandMasterAcademy Stephen, just to check. Is your 21-step brand building video the updated version of this one? Should I follow that one instead?
This guy is a genius 😂
😂😂😂😂
My Monday refresher - Thank you Stephen, you’re becoming my virtual coach!! - Jason Lennie
I’m taking my most difficulty client through the brand strategy process - he’s really hard to pin down… being me of course! But this simple refresher is helpful, as once you dive deep the shutter do close in to help you focus, so this 10000ft overview is helpful to get that broader perspective again.
My pleasure!
👍👍👍 Glad you enjoyed
phenomenal inputs on the brand strategy .... keep rolling mate...
Thanks
Thanks a lot. Cleared a lot of things for me. The step by step approach was the best. Thanks for detailing everything out!
Glad it was helpful!
Sou do Brazil e estou amando seus conteúdos, são sensacionais! Obrigada! 🇧🇷
Que bom ouvir, obrigado 🙏
This video is so good! I wish I had this video 3 years ago!
Mari Polyglot 😁 This information has been too hard to come by for a long time.
I wish I could get my boss to listen to this kind of advice 😓
😂😂😂 love this comment. Subtly share some videos with them 😁
Love it. You could break that all down for each platform.
Great to hear 👍😀
Really really good information. I have come back to this video 2 times and taken notes. Thank you
Glad it was helpful!
thank you for this video i'm a starting out brand designer and this has made it easy to understand how to create a brand strategy which iv been struggling with. my question is how do i implement the brand strategy visually to show the client?
That's a big question...
In short... Attributes.
If the strategy is comprehensive it will have a method of communication including personality and attributes.... weave these throughout your viduaals to demonstrate alignment with the strategy
Great video thanks for the deep-down explanation. I will now follow these steps in my process.
Excellent!
I don't know what else to say other than thank you!! i learned a lot from this video!
👍👍👍👍 Glad to hear
Wow you deserve so many more subs and views. Pure value
Xhoni Bora the subs and views are coming 😀 you’re early to the party 🎉👍
This was great! Thank you for all this information, great way to learn all this.
Glad it was helpful!
Stephen, YOU GENIUS!
👍👍👍👍👍👍👍👍
Excellent video. Some great insights here - thank you. 😀❤💝
Glad you enjoyed it
I am very appropriate that you have experimented 🔬 in commerce and deep knowledge 📕 at this young age, that's the attention to me
So you always connect with my channel thanks for sharing your experience with me.
👍👍
Excellent presentation with amazing simplicity. Thank you so much.
Glad it was helpful! 👍👍👍👍
This does not seem like a 17 minute video. There is more valuable information staked into this vid than many others that go for over an hour. I like that! Thanks for posting 👍
Great to hear 👍😀
I'm learning more and more each and every day
great to hear!
Thank you for this wonderful session. It gave me a much required kick start towards forming a framework for my brand strategy. Also, now I am quite confident and well informed with the concept if and when I talk to a brand strategist.
Fantastic!
Really helpful video 👏🏼👏🏼
Glad it was helpful!
Thank you for the knowledge. Just subscribed!!!
Awesome, thank you!
This was absolutely brilliant
👍👍
Very insightful, love this and looking forward to learn more from your content as a prospect brand strategist starting out
Plenty to learn on the channel and BMS will give you the systems tools and structure 👍😊👍
I am going to use this as a starting point . Thank you so much
You're so welcome!
Thank you so much for this in-depth video. It was so insightful.
Glad it was helpful!
Amazing as an artist my musics evolved and so had my brand. Now going back to the drawing board this makes me feel way more confident in myself and my brand. Your amazing bro 🖤🤘🏻
Cheers my man... Well done pursuing your passion 👍
Hey Brother!
Im keeen to know how and what your brand is about. And if its around music, it would be super kind of you to tell me how you promoted music using these handles/websites.
Hopefully i get a reply
we apperciate all these efforts..huge thanks
It's my pleasure
The Irish Chris Do. Nice one man. Subscribed and wishing you all the success. Great, great channel.
😂😂😂 - Love that Ian... Big fan of Mr Do right here 👍
Informative and insightful thank you!
What is the role of GTM -Go to Market Strategy in Building a Brand Strategy or when launching a product?
It plays a big role
The brand is the vehicle. Once you have the vehicle you need a navigation plan. That’s where the GTM strategy comes in. It considers how the brand will be mobilised
Great Information!! I am pursuing a career in Brand Strategy after I graduate in May! Your information is so valuable!!
Great to hear... good luck 🙏👍
Brilliant thanks! Learned a ton!
great to hear!
@@BrandMasterAcademy coincidentally I also stumbled upon your 2-part course on Udemy. About to sign up. And will be saving for your brand strategist course. By the way, your freebie doesn’t seem to work. I signed up a couple times but didn’t receive it and no working link on your website. Not a biggie, just mentioning
Wow! Super amazing content. Thanks for sharing.
Minali Rajapakse Most welcome 🙏
It was nice listening to you. Thank you for this video and everything you shared.
Glad you enjoyed it!
Amazing and helpful content (all of your videos) thank you.
Thanks Kane 🙏
Thanks a million I haven't words to say that your content is amazing
Much appreciated 🙏
Great video!
Thanks!
I can't explain how helpful this s
Great to hear
Remarkable content, thank you!
Glad you enjoyed it!
Man, amazing video, great value! Thanks!
My pleasure!
Great times and great job Sir ..
Much appreciated 🙏
Thank you for this valuable info. I learned how to split down the brand building process into crucial steps. I have a question. During the business plan, to handle and assess audience and the market, in order to refine the goals, Is there a good American website or platform where I can do some research about the market I would enter, in term of numbers and statistics?
Many thanks
Statista and Qualtrics
Love your teaching style
Happy to hear that! 👍
This information is pure gold ! Thank you so much
Glad it was helpful!
this is brilliant
Glad you like it :)
Really great insight in these videos, but I have one question; how do you differentiate purpose from mission?
Purpose is why your brand exists; mission is what you’re doing to achieve it.
This is so impactful!
👍👍🙏🙏
I hope to meet you one day. This is a thankless job. God bless! Thank you so much!
Your welcome
This is very informative. It can really help me in my branding business. I really want to enroll in your course someday 🥰
Hi Marielle... I hope to see you in there 😊
@@BrandMasterAcademy looking forward to it 🥰
Gives me a clearer idea how the brandimg works and the strategic relationship with marketing
Cheers Sheena 👍
I have to do this for work. Thanks man
Any time
This was an excellent overview and valuable to for my business which is called the Silicon Valley Tech Hub. You gave me a lot to think about, but you have also provided me now with a reference that will help me work through the process of analyzing and building my brand strategy. Thank you. Tom Tafolla, J.D., Professor of Business and Technology Management
Cheers Tom... 🙏 Delighted you got so much value... Good luck with your brand :)
Thanks for this upload. Really great content.
Glad you enjoy it!
Man that's good! Thank you Brand Master!!
My pleasure!
fantastic man! Great explanation.
Glad you liked it!
@@BrandMasterAcademy i have a online shop (punk/goth accessories online shop). So an online store could be considerated as a brand? The name of my store cold be considered as a brand? What should i learn for online shop manager? Is that Brand Manager the best solution to learn? Thank you 😍
Well crafted video my friend. I think these 14 steps can be summarized to WHY, WHAT & HOW.
Keep posting....
We cant forget WHO 😀👍
@@BrandMasterAcademy Oh yes!
Amazing content. Thank you very much for the tips.
My pleasure!
This is incredible.
👍👍👍👍
@@BrandMasterAcademy Had my first ever brand strategy session today, and binged your videos for days beforehand! Thank you for the help!
This was super helpful
Glad it was helpful!
Great video, just what I needed. Thank you very mich for this
You're very welcome!
Thank you Steven for this valuable guide. I did have a few questions that came to mind after watching this. The first one being, can this be applied to an individual / freelancer offering themselves or do you think something would change ? As a freelancer, I definitely would not have the awareness budget of larger organizations.
When developing the brand collateral, where do I stop ? For example photography, website, brochures, social (YT, IG, FB etc) - because there can be so many touch points potentially.
Finally I wanted to ask about step 3, map your market landscape - you mention a good concept of being different to your competitors, I am in the design and development business and the competition is high, would it be too much to ask to get an example of how would one position themselves as something fresh / unique to their competitors ?
Thanks !
Yes it can be applied to and individual / freelancer. You need to identify your capabilities to determine the services you offer. This video will help you identify your position / niche within branding th-cam.com/video/8VO76beCNR4/w-d-xo.html&ab_channel=BrandMasterAcademy
nice work
Thank you! Cheers!
Sir, listen...If you didn't break this down the way my mind needed it to be broken down! LOL This was so good and makes so much since to me now. Thank you & as soon as my budget allows, I definitely will sign up for your courses. This was amazing!
Glad you enjoyed it!
Such a GREAT VIDEO!!!!!
Glad you liked it!!
Great Insights!
Glad you think so!
Great session
thank you 🙏
Thanks, man
Hi I have settled on you guys being the company I want to work with but I would like one final conversation or a place to ask questions to get a few answers.
Where can I do this please?
Thanks
support@brandmasteracademy.com or jump into the Brand Strategist Community on Facebook facebook.com/groups/brandmasteracademy
Giving away all the goodies...
Not all Sheldon. The highest value content is reserved for Brand Masters like yourself
I love this
Glad you enjoyed it!
Too crisp and yummy.
Means it is just to the point and is very very beneficial...
Thanks
Thanks Naeem... Crisp and yummy us exactly what I was going for 😁😁. Did it give you anything new to work with?
Your content is very good! I would love to have some downloadable White papers or pdfs of your video content!👍🏼
Video is where I'm focused... Take notes of the videos and you'll have a ton of whitepapers 😊