Of course it's an art. You need to ask questions as naturally as possible, acknowledge and address answers and segway smoothly from one question to the next. The more you do it, the better you'll become
Stephen do you dovetail these questions with the Brand Exploration brief and do it as a client workshop instead of sending the brief over for the client to complete?
Good question Madeline... short answer is yes... it depends on how you use the discovery... If it's part of your sales strategy, you're also looking to educate them in that phase so they see the value in forking out for the strategy
Hey this is GREAT GREAT STUFF...MY QUESTION....Is it really possible to have a branding strategy that focuses on both low and fairly high ticket values??? I f so is it advisable to do that at the beginning life segment of a start up (say, within the 1st year)??? . MANY THANKS...😎😎
As a brand, the important point is to find the points of similarity across customer segments... This is where the overarching brand message should focus... from here, differentiated marketing specifically targeted to individual market segments allows for specificity and relevance
Question #1 is self explanatory BUT you mention that gathering this info is not primarily for the storytelling later on, but to understand the why. if it is not just for the story telling part, what do you need to know this for, then? Where else could you apply this info in order to strategize the brand?
Hello ! I went to the specified link @end of video, but besides a nice BW mockup and 3 bullet points, couldn't find a download link nor a listing. Cheers
In short, you want to summarise the findings to get approval that they’re happy with the output and give an opportunity to add or adjust anything. We provide the summary deck and dive deep into the presentation in Brand Master Workshops brandmasteracademy.com/brand-master-workshops/
Great question. Strategy session. My next video is gonna break down the difference between discovery and strategy sessions. Hit that notification bell 👍👍👍
@@BrandMasterAcademy this one confuses me. There are several questions that I'd think you would ask in the discovery phase and then maybe dive deeper or use that critical information in the strategy building phase, or am I not getting something here? Or is the discovery phase solely about getting to know what is there ALREADY, like the hard facts about the company? Please enlighten me, I d love to understand! (Anyways, as always great content).
@@thomastalksabout2870 Think of these questions as category questions... In a workshop, you might have 10 more specific questions underneath each one of these... these are just the surface questions (some of which you might touch on in the discovery)
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This is so valuable. Thank you so much stephen!
Glad it was helpful!
Thanks so much! Was just looking for a way to discover more in my strategy sessions without making them feel interrogated. Perfect questions!
Come across as curious and they'll be drawn to you
these are great questions Stephen, using them on my calls
Love it Kizkopop 😀 - Now that you've gotten one under your belt, you can start getting creative 💪
thank you for this helpful question list!
Glad it was helpful!
Brilliant thank you
You're very welcome
Quality Content as always. Great questions to ask. 💯
🙏 Cheers Sheldon 👍
Amazing. Basic question : how to roll out those relevant question without appearing pushing a questionnaire or appearing "robotic" ?
Of course it's an art. You need to ask questions as naturally as possible, acknowledge and address answers and segway smoothly from one question to the next. The more you do it, the better you'll become
@@BrandMasterAcademy - Thank you, Stephen. 🙏🏽
This was a very helpful video.
I'm so glad!
Another great video 😊 thank you so much for sharing your expertise!
Most welcome Lindsay. 😊 plenty more to come. Thanks for your support 🙏
Stephen do you dovetail these questions with the Brand Exploration brief and do it as a client workshop instead of sending the brief over for the client to complete?
Good question Madeline... short answer is yes... it depends on how you use the discovery... If it's part of your sales strategy, you're also looking to educate them in that phase so they see the value in forking out for the strategy
So Profound
Great to hear 👍😀
Stephen so these questions are gonna be asked during the discovery phase? Amazing video!
Great to hear thank you 🙏
Thank you for this stephen. 😊 Does the link still available?
Yes it is available
Hey this is GREAT GREAT STUFF...MY QUESTION....Is it really possible to have a branding strategy that focuses on both low and fairly high ticket values??? I f so is it advisable to do that at the beginning life segment of a start up (say, within the 1st year)??? . MANY THANKS...😎😎
As a brand, the important point is to find the points of similarity across customer segments... This is where the overarching brand message should focus... from here, differentiated marketing specifically targeted to individual market segments allows for specificity and relevance
Question #1 is self explanatory BUT you mention that gathering this info is not primarily for the storytelling later on, but to understand the why. if it is not just for the story telling part, what do you need to know this for, then? Where else could you apply this info in order to strategize the brand?
To create a purpose for the brand that's deeper than money
@@BrandMasterAcademy straight to the point as always, thanks!
Hello ! I went to the specified link @end of video, but besides a nice BW mockup and 3 bullet points, couldn't find a download link nor a listing. Cheers
Have you checked the links on the description?
How do you write an after brand strategy workshop summary?
In short, you want to summarise the findings to get approval that they’re happy with the output and give an opportunity to add or adjust anything.
We provide the summary deck and dive deep into the presentation in Brand Master Workshops
brandmasteracademy.com/brand-master-workshops/
Does this relate to the strategy session after discovery session or in the discovery phase?
Great question. Strategy session. My next video is gonna break down the difference between discovery and strategy sessions. Hit that notification bell 👍👍👍
@@BrandMasterAcademy this one confuses me. There are several questions that I'd think you would ask in the discovery phase and then maybe dive deeper or use that critical information in the strategy building phase, or am I not getting something here? Or is the discovery phase solely about getting to know what is there ALREADY, like the hard facts about the company? Please enlighten me, I d love to understand! (Anyways, as always great content).
@@thomastalksabout2870 Think of these questions as category questions... In a workshop, you might have 10 more specific questions underneath each one of these... these are just the surface questions (some of which you might touch on in the discovery)
@@BrandMasterAcademy thank you for clarifying!