was a lot of good information in this video which is exactly what I needed. i think it would go a long way if you were to explain the theory on each part then present with an example or two on the topic so that the viewer can see it being applied in a more practical sense. love your work and keep it up.
Thanks, awesome video. I'm a sr. cw and cd. I needed a quick refresher and refocuser for a new project. This got me back in the right headspace for the gig. Again, thanks!
Thanks for the clarity. I just graduated from college and all they taught me was how to develop, but not how to actually create a site content/structure, so this was very insightful on how to create a strong HEADER for my site. which in essence is just a header and this value proposition. THANK YOU!! it seems that I have to learn branding for websites! this is exciting!
Hey Stephen! I took both of your brand strategy courses on Udemy. They were great, but this is brilliant! TH-cam channel is a goldmine. Keep up the great work!
Similar though direct response is more urgent and focuses specifically on an action now... Messaging considers the broader customer journey and shapes the mind over multiple touchpoints
Your brand promise is your underlying (often unspoken) commitment to your audience to deliver on what you say you will deliver. Your message is what you want them to understand about your brand in order to shape a certain image in their mind
Thx for sharing. How brand messaging can playing role in marketing in terms of attracting nee customers and keep h the current ones? And how we can measure the effectiveness of the brand messaging? 🙏🏻
What you say and the way you say it has a profound impact on the way the brand is perceived which ultimately influences customers to purchase or purchase again.....You measure the effectiveness of brand messaging by testing and research... You need a benchmark to begin with (eg market share / current sales / traffic / attitudes / perception - though marketing metrics and market surveys) and then test it against changes made
It’s almost as if I just listened to a radio show or podcast vs watched a video from an academy. You speak of key brand messages etc but did not give any examples of what that could be. Very vague information. Or is there another video with the details?
@@BrandMasterAcademy That's not true...I follow someone else on TH-cam and he is an AMAZING teacher, he doesn't keep information from us, he gives examples, then if we want more (so it clicks in our minds or so he can look at our work specifically)---- he charges for that. Part of building a successful online business is to listen to what your audience complains about and then you make it better. You're only holding yourself back by deliberately delivering a poor user experience based on scarcity.
every video you create should include example of other brands as a reference point.
noted thank you
How is this channel not at millions of subscribers! Wow!
yes, true!! Very well explained..
was a lot of good information in this video which is exactly what I needed. i think it would go a long way if you were to explain the theory on each part then present with an example or two on the topic so that the viewer can see it being applied in a more practical sense. love your work and keep it up.
👍👍🙏
Thanks, awesome video. I'm a sr. cw and cd. I needed a quick refresher and refocuser for a new project. This got me back in the right headspace for the gig. Again, thanks!
Nice Infos, but how to DO all this? How to get to the main messages?
Clear, concise and a pleasure to watch. Thanks!
You are welcome!
Thanks for the clarity. I just graduated from college and all they taught me was how to develop, but not how to actually create a site content/structure, so this was very insightful on how to create a strong HEADER for my site. which in essence is just a header and this value proposition. THANK YOU!! it seems that I have to learn branding for websites! this is exciting!
Cheers Solorio 👍🙏
Hey Stephen! I took both of your brand strategy courses on Udemy. They were great, but this is brilliant! TH-cam channel is a goldmine. Keep up the great work!
Cheers Rod, - This channel and BMS will help you level up 👍
It feels that brand messaging blends into direct response to evoke action through messaging.
Similar though direct response is more urgent and focuses specifically on an action now... Messaging considers the broader customer journey and shapes the mind over multiple touchpoints
thank you so much, really useful.
You are welcome! 👍👍👍👍
Really enjoyed. Great presentation
Glad you enjoyed it! 👍👍🙏🙏
Great video. enjoyed after 5 hours of sleep...
Glad you enjoyed
Great content! It could be greater still if you included some examples.
Noted!
Thank you for your valuable content
Welcome!
love this!
👍👍🙏🙏
What is the difference between a core message and a brand promise?
Your brand promise is your underlying (often unspoken) commitment to your audience to deliver on what you say you will deliver.
Your message is what you want them to understand about your brand in order to shape a certain image in their mind
Thx for sharing. How brand messaging can playing role in marketing in terms of attracting nee customers and keep h the current ones? And how we can measure the effectiveness of the brand messaging? 🙏🏻
What you say and the way you say it has a profound impact on the way the brand is perceived which ultimately influences customers to purchase or purchase again.....You measure the effectiveness of brand messaging by testing and research... You need a benchmark to begin with (eg market share / current sales / traffic / attitudes / perception - though marketing metrics and market surveys) and then test it against changes made
It would be great to see an example 😅
Very informative video
Glad you liked it
This video is great but would have been even better with examples … to help us understand what it looks like in practise. X
👍👍
I fall love ur chenel 🙂
👍👍👍👍
It’s almost as if I just listened to a radio show or podcast vs watched a video from an academy. You speak of key brand messages etc but did not give any examples of what that could be. Very vague information. Or is there another video with the details?
We can only offer so much value in our free content... We dive much deeper in our premium content > brandmasteracademy.com/brand-master-secrets/
@@BrandMasterAcademy That's not true...I follow someone else on TH-cam and he is an AMAZING teacher, he doesn't keep information from us, he gives examples, then if we want more (so it clicks in our minds or so he can look at our work specifically)---- he charges for that.
Part of building a successful online business is to listen to what your audience complains about and then you make it better.
You're only holding yourself back by deliberately delivering a poor user experience based on scarcity.
Is a CORE MESSAGE the same as TAGLINE?
No, a core message and a tagline are not the same, though they are related concepts in the realm of branding and marketing.
do you do consultations??
Hey Kevin.. Find me at support@brandmasteracademy.com
It would be great if u could provide clear examples instead of just telling us the 6 principles. Demonstrations n examples will be better. Thx
We can only invest so much into our free content 😊
@@BrandMasterAcademy thx for your reply 😄👍
@@BrandMasterAcademy great response, thank you!