After spending 3 hours online looking for how to create a customer journey I finally came across this video, this was the only content that I fully engaged in. Simple to understand and really well presented - thank you.
But there is no such thing as negative publicity. I can tell you from own experience of developing software products. We had a hacker who cracked the protection of one of our key products and made the cracked version available for free. At that time, copyright laws were useless. So, we simply gave up and went on with developing a newer version with better features. Guess what?!! The cracked product helpt to maximize the awareness of our product. Eventually, customers who enjoyed the cracked version ended up approaching us to buy the newer version. Viola! A broken journey served as a marketing campaign which increased our business.
@@khalidep but only because eventually you fixed the the broken piece did it help business. If you would've never fixed what was broken you would've went out of business.
In my company, my marketing people creating the awareness of those products which are already selling well. And point is they are sending the plenty of emails to old customers about those best selling products. I am getting your point from this video, but based n user segment we should create awareness. And that is the very first thing to start. Which you have explained very very well. Thank you 🙏
This is the best video on customer journey we have seen! Well laid out, no BS... just solid and practical information to get me started down the path. As a small (single person) brand, I needed this and will put it into practice as soon as this comment is done! Thank you for posting this.
Soooooooo I pretty much owe you money because SIR! You dropped me off at AH-HA boulevard and I’m loving it here! Your customer journey map makes soooooooo much sense! Thank you
As a final year Business Management undergrad student in one of the top 10 universities in the UK, I am happy and sad to admit that this guide is better than about 3 weeks of lectures and seminar at my university specifically in a Digital Marketing module. Thank you sir!
Thank you! This was as well-explained and presented. I needed to have a better understanding of the customer journey and you helped me to do that. What I really like was...make customers SUCCESSFUL! Great point and something to keep in mind.
Understanding and Excitement come before Subscribing. So the order should be: Aware, Understand, Excite, Subscribe, Convert, Ascend..... You could summarize this into 4 words: Excite...Convert...Ascend...Promote! (eCAP) ... Just like going out on a date!
Thank You so mich dort auch a Great Content 👍👍👍 Your channel is so valuable...!!! The number of Subscribers don't really reflect its VALUE!!! Thank You again!!! Real good Stuff!
love this content, very easy to visualize and understand.. I definitely had an ah-ha moment. Although I have a question,refer to the last advice "don;t start in stage one" but If I want to start my project I have to start in stage one, right?
@Jennifer Roldan if you want to start your project, it's important to start with creating results for a customer. The happy customer will help you when you ask them to create a testimonial. That testimonial will help get more potential customers interested in your service. When you have interested potential customers then you can engage and convert them. Basically, the best marketing is satisfied customers speaking for you.
IMHO most people will start with prototype which is considered the middle stage (like in the video). When the prototype is 'perfected', then we can start to broaden the awareness so the investment we make for ads won't go to waste. We don't want to sell a faulty product / service which will create bad image for our project. I hope this helps :D
Hey great video. It is super helpful. I'm wondering what kind of examples you would use for the ascend (which you spelled correctly btw) stage for an artist gift shop website
Great question! Ascension is all about walking people up a list of increasingly expensive products. In the case of an artist gift shop website, you would think about bundling products, or bundling products and services (if you have services like art classes and whatnot). Here is an example: Conversion Product: Single Paint Brush Ascend 1: Paint Brush Set Ascend 2: Paint Brush Set + Paint Set Ascend 3: Paint Brush Set + Paint Set + Canvas 3-Pack If you offer services in addition to products, it might look like this: Conversion Product: Learn to Paint in 30 Minutes (online course) Ascend 1: Learn to Paint Course Bonus Tutorials + Beginner Artist Kit Ascend 2: Learn to Paint Course Intermediate Ascend 3: Learn to Paint Course Advanced Hope this helps! There's a million ways to do this.. just remember that each primary product line will usually have its own Customer Value Journey.
Love this! Found it very helpful in making a CJM for my online shop. I'm not sure what to fill into the Ascend box for my shop though. Can you advise? I'm B2C, retail.
Product bundles, maybe a subscription for refills, maybe a customer VIP club for some premium service to support the physical products like DIY use or training om some techniques to simplify use....those are some ideas that came to mind.
![[MV] A leap of faith...ความเชื่อใจครั้งสุดท้าย (From "Petrichor the series")](http://i.ytimg.com/vi/U1piZH2CNXA/mqdefault.jpg)
After spending 3 hours online looking for how to create a customer journey I finally came across this video, this was the only content that I fully engaged in. Simple to understand and really well presented - thank you.
I agree
"You don't want to increase the awareness of a broken journey." *GOLD*
👌🏻👌🏻
Spot on
This stuck out to me most, too. #facts
But there is no such thing as negative publicity. I can tell you from own experience of developing software products. We had a hacker who cracked the protection of one of our key products and made the cracked version available for free. At that time, copyright laws were useless. So, we simply gave up and went on with developing a newer version with better features. Guess what?!! The cracked product helpt to maximize the awareness of our product. Eventually, customers who enjoyed the cracked version ended up approaching us to buy the newer version. Viola! A broken journey served as a marketing campaign which increased our business.
@@khalidep but only because eventually you fixed the the broken piece did it help business. If you would've never fixed what was broken you would've went out of business.
"You don't want to increase the awareness of a broken journey" Taking that with me.
I've been engaged ☺️☺️
Our businesses are better because of you Ryan!
Indepreneur sent me! I've been following Ryan Deiss since 2015 - awesome leader in the digital marketing space.
In my company, my marketing people creating the awareness of those products which are already selling well. And point is they are sending the plenty of emails to old customers about those best selling products. I am getting your point from this video, but based n user segment we should create awareness. And that is the very first thing to start. Which you have explained very very well. Thank you 🙏
This is the best video on customer journey we have seen! Well laid out, no BS... just solid and practical information to get me started down the path. As a small (single person) brand, I needed this and will put it into practice as soon as this comment is done! Thank you for posting this.
So so helpful. Thank you. Briliant too - yup, not a spelling exercise.
Soooooooo I pretty much owe you money because SIR! You dropped me off at AH-HA boulevard and I’m loving it here! Your customer journey map makes soooooooo much sense! Thank you
The best I ever watch - short, clear,to the point with great information
Hey! Indepreneur sent me! Keep dropping those gems!
You are really a good instructer as you are energetic and draw attentions on you.Bravo(a Plant Manager from a Turkish Company)
1. Reach & Awareness Stage
2. Engagement Stage
3. Nurture & Educate Stage
4. Conversion Stage
5. Filtration Stage
6. Insights Stage
7. Upselling & Cross Selling Stage
8. Success Stories & Feedback Stage
9. Referral Stage
and once customer refers you get the customer directly to Stage 4
Quote of the day! "You don't want to increase awareness of a broken customer journey." - Ryan Deiss. Love it! Thank you.
Pure Goldmine of knowledge :) Epic stuff
Indepreneur sent me! Let's get to marketing! :)
this was the best customer journey map tutorial guide I’ve found online! thank you ! really helpful and effective!
GOOD & Compact narration Ryan 🤩🤝👏👏🙏
Thank you for this video. Needed to create a customer journey for my intership. Much love from the Netherlands!
Indepreneur sent me! Thanks
As a final year Business Management undergrad student in one of the top 10 universities in the UK, I am happy and sad to admit that this guide is better than about 3 weeks of lectures and seminar at my university specifically in a Digital Marketing module. Thank you sir!
Indepreneur sent me! Already love the Perpetual Traffic podcast.
just realised that my "Ah-HA" moment was when you closed the loop back to awareness (yes I actually did say it out loud)
Love you guys! Indepreneur sent me here and got me listening to your podcast!
This is simply amazing! Easy to understand, applicable, without oversimplifying it. Thank you.
BRILLIANT ⚡️ Yet another simple strategy to create success ! Love the HaHa moments .. that's what we serve for Thank you so much 😍⭐️
don't increase the awareness of broken journey golden words!
This is a brilliant resource, thank you!
Indepreneur sent me! Anyone who is associated with Indepreneur HAS be awesome as well! Thanks for the great content!
Thanks for sharing such valuable knowledge!!
Indepreneur sent me here! Staying for the informative content 👍
Right on! Indepreneur sent me!
You are the best, my friend! I remembered this lesson for the lifetime. Thank you
Indepreneur sent me! - Cool!
Very Effective. Easy to understand. Thank you!
Thank you! This was as well-explained and presented. I needed to have a better understanding of the customer journey and you helped me to do that. What I really like was...make customers SUCCESSFUL! Great point and something to keep in mind.
Thanks for reminding us of the lesson we learned but forgot to apply.
Got a lot from this video. Thanks! Indepreneur sent me here.
Great Video and Its clear that what is a Costumer Journey..
Thanks
Indepreneur sent me! Loved the video, really insightful and it helps to see everything broken down like that.
Indepreneur sent me! Looks like great info here
Indepreneur sent me - great stuff
Thank you. This was very Informative.
Very energetic and informative post. I subscribed ☘️
Thank you so much. It's very clear and useful for me.
Hi Ryan,
Thanks for uploading amazing content. It was explained in a very lucid manner.
Indepreneur sent me! I found your podcast a couple months ago through them as well. Thanks for the great educational content!
Indepreneur sent me. Nice breakdown of the process.
This video is GOLD
"Don't make them happy, make them successful."
I KNOW RIGHT THIS WAS A GREAT TAG LINE!
which in turn makes them happy
This is so detailed and usable. Thank you. Other videos gloss over the details
Thank you so much . I finally got it 👍
Understanding and Excitement come before Subscribing. So the order should be: Aware, Understand, Excite, Subscribe, Convert, Ascend..... You could summarize this into 4 words: Excite...Convert...Ascend...Promote! (eCAP) ... Just like going out on a date!
indepreneur sent me! keep up the amazing work!
This was incredibly helpful. Thank you!
Brilliant framework. I'm completely new to marketing and this really helped me understand the customer journey pretty well. Thank you so much!
Indepreneur sent me. Looking forward to diving into your content.
Sending thanks to indepreneur for the plug
indiepreneur sent me! looking forward to diving deep into your content.
Thanks Ryan! Excellent presentation.
Amazing video! Thank you so much for creating this! It helps out a lot!
very insightful.. thank you!
fantastic video. Very impactful. I understand the whole essence of customer journey more now.
Excellent presentation. Thank you!
Love this lesson Ryan. Thank you.
This explanation is so awesome and I appreciate it. Thank you.
Indepreneur sent me man! Subscribed to ya :)
Quite helpful.
Thank you very much for this video.
Damn.. I am impressed with this 🔥 Thank you so much for the information and knowledge brother ❤️
Indepreneur sent me! But one of my band's managers is already a subscriber too ;)
Ah-ha! Amazing and very clear. Instant sub! Thank you! :)
Excellent explanation of CXJM and where to prioritize our focus. Thanks, Ryan!
Awesome insight! I got everything I needed from this video!
Remarkable, thank you so much.
well done, i love this
This was very helpful and detailed! Thank you so much
This was really good !
Hey I subscribed from Indrepreneur! Looks great and I’m happy to know about you!
This is pure gold!!!!
Thank You so mich dort auch a Great Content 👍👍👍 Your channel is so valuable...!!! The number of Subscribers don't really reflect its VALUE!!! Thank You again!!! Real good Stuff!
thanks a lot for this valuable info and easy explaination
thank you very much you really helped me a lot
This is so fabulous 🤩🙌👏👏👏🏁I am inspired to revisit this diagram to learn more... 🚀🚀🚀
love this content, very easy to visualize and understand.. I definitely had an ah-ha moment. Although I have a question,refer to the last advice "don;t start in stage one" but If I want to start my project I have to start in stage one, right?
@Jennifer Roldan if you want to start your project, it's important to start with creating results for a customer. The happy customer will help you when you ask them to create a testimonial. That testimonial will help get more potential customers interested in your service. When you have interested potential customers then you can engage and convert them. Basically, the best marketing is satisfied customers speaking for you.
IMHO most people will start with prototype which is considered the middle stage (like in the video). When the prototype is 'perfected', then we can start to broaden the awareness so the investment we make for ads won't go to waste. We don't want to sell a faulty product / service which will create bad image for our project. I hope this helps :D
Hey great video. It is super helpful. I'm wondering what kind of examples you would use for the ascend (which you spelled correctly btw) stage for an artist gift shop website
Great question! Ascension is all about walking people up a list of increasingly expensive products. In the case of an artist gift shop website, you would think about bundling products, or bundling products and services (if you have services like art classes and whatnot). Here is an example:
Conversion Product: Single Paint Brush
Ascend 1: Paint Brush Set
Ascend 2: Paint Brush Set + Paint Set
Ascend 3: Paint Brush Set + Paint Set + Canvas 3-Pack
If you offer services in addition to products, it might look like this:
Conversion Product: Learn to Paint in 30 Minutes (online course)
Ascend 1: Learn to Paint Course Bonus Tutorials + Beginner Artist Kit
Ascend 2: Learn to Paint Course Intermediate
Ascend 3: Learn to Paint Course Advanced
Hope this helps! There's a million ways to do this.. just remember that each primary product line will usually have its own Customer Value Journey.
Love this! Found it very helpful in making a CJM for my online shop. I'm not sure what to fill into the Ascend box for my shop though. Can you advise? I'm B2C, retail.
Product bundles, maybe a subscription for refills, maybe a customer VIP club for some premium service to support the physical products like DIY use or training om some techniques to simplify use....those are some ideas that came to mind.
Hello im an marketing student, im confused is this applicable to all products?
Great Content! Just Subscribed Indepreneur Sent Me!
Thanks so much!!!
Super helpful
Great video, thanks
Full Stack Creative sent me!
Amazing content. And full support to Ryan.
Fascinating!!!
love this sharing
Brilliant vid and so easy to follow
Amazing explanation Thank you!!
Thank you Sir.
Full Stack Creative sent me
Thank you! New sub here, indepreneur sent me!