I've been a Graphic designer specialized in logo and branding for 8 years. I Have to say it was a struggle to come this far especially when it comes to a Holistic Brand. You have clarified that so effectively, now I have a clear structure and strategy process when it comes to Branding projects for clients, and I believe part of this is because you've debunked all the myths that exist about this subject online. Thank you
Delighted to hear… Now it’s time to add it to the processes… Nail down your step vy step processes for strategy development and delivery and you can sell it as a seperate service or as a bundled service. If you need help, our program BM Secrets has all the systems and tools you need 👍 brandmasteracademy.com/brand-master-secrets/
Awesome Marc - I've a ton of content lined up so keep your eyes peeled... Let me know if there's anything you're unclear about within brand strategy and I'll try to get a video done for you - Stephen
Brand Master Academy will definitely be attending every new class. I wonder if you have any intention on doing a video about how real is the power of the new consumer. I mean, which are the most influential platforms or sources for users to blame companies for their bad practices? I guess google & trip advisor reviews will be on top of this list. Can you name some others? Thanks!!
Hey Stephen, absolutly love your content! Would you want to add in a small recap of all the points with one sentence of the most important info regarding those points at the end of a video? Would love that
Hello Stephen, Your content are superb, it worth my time and worth watching all over again. I really appreciate it. Do you have a community, I can join.
Yes we do have a community and join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. facebook.com/groups/brandmasteracademy/
Almost speechless.... Absolutely jam packed full of gold. If I had any doubts about the courses before I have zero now! I will not only be watching every single one of these videos but I will buy the package to go through in a more structured way. PS the accent is a bonus lol 😁 Thank you for your knowledge!
Awesome episode. Really appreciate all this fantastic knowledge. Really need to take the time to formulate all this and integrate it into my own business. Thanks!
this video is very helpful stephen! but i got a question about whether it is necessary to go through all this process for a small business. like a one or two person business. thankyou!
Cheers ... Well most actually small business dont bother with this... they just go an get themselves a logo and away they go... But small businesses that do go through this process will have a solid foundation to build a successful business, not to mention a distinct advantage over their small business competitors that just have a logo. If you intend to build a brand, your brand should have a strategy.
"I havent come across books that structure brand elements in this way. This framework has been developed though experience and bits and piueces from countless books If you have time, you can start by reading all these books. th-cam.com/video/OT5yjV4gmkA/w-d-xo.html&ab_channel=BrandMasterAcademy If you want the complete fromework I developed, you can get that here brandmasteracademy.com/brand-master-secrets/"
Thank you for this Stephen. It is very useful, particularly for someone that's looking to start their own platform. Lots of golden nuggets here. A list, or a recap of what was said, would be useful, just for those who needed to grab a snippet of the information if they fail to have a pen and paper nearby....God bless you.
Im not sure if i should agree with the definition of brand story, or if there is only one definition/usage for such a thing. Im fairly new to branding, but so far i experienced how useful a brand story is that encapsulates pretty much everything in one story. where the brand comes from, what it does, for whom, with what vision, what it promises, written in a way that represents values and the tone/voice. I found that such a story is a good tool to get a big picture of the brand at a glance, and to guide creative direction. I mean, the value of such a story feels so valuable, that i dont see why there shouldnt be such a thing as a brand story which is focusing on the brand. For sure, storytelling in my eyes is ofcourse a huge win when it comes to anything communicational with the audience, but shouldnt be a brand story be about the brand? An story that not necessarily is communicated as it is to the audience (website or smth.), instead to be used as a tool in the branding process?
your perspective is solid. I’m short, yes, there are many different ways to tell a story and from many perspectives. There are also so many great examples of storytelling about the brand itself, including the founder, the heritage and the brand journey. These are all viable ways to tell a story and resonate. I have simply found that so many brand leaders overlook the tool that is storytelling and forget about the customer These stories for me are the most potent and the most likely to achieve the desired response
Peace be with you, a very articulated article ..I was wondering if I could have permission from you to use content in this video to create a blog post, I work as a V.A and your points are sublime...please get back to me . Thank you .
Actually just one question if possible as well please.... The business brand is all about making powerful strong women with personal feelings of insecurity or self doubt learning to feel valued and value themselves but this means dealing with self esteem issues and the business is a bridal accessories business so not sure if bringing these feelings up fits... Something isn't connecting here for me. I think I can't be truly effective with the brand if I don't get past this point. Thankyou
@@rafosdesign9576 thank you for taking the time to ask... I can see now that my question is lost in my explanation. My question is how do I make the brand about helping women with self esteem issues without actually telling them that I am going to help them with these issues? Im not sure if my question makes sense?
@@seventeendiamonds you said it yourself " The business brand is all about making powerful strong women" play the women empowerement card but first of all i'd just speak with my clients and define the brand attributes, find what makes them uniques.
"This is where strategy comes in... A brand might choose to speak to a higher purpose such as self-esteem... or they might choose to speak to the emotions or the dream Not every brand needs to or should be speaking to scoial or socital issues... It has backfired on many brands before Think about the problem being solved, the want or the need, the challenges, fears and desires... within these you'll find the right strategy to connect"
Hi Marc... an effective brand story is not about the brand at all... it's about your customer, their challenges and their journey to success. I'll create some brand story content in the future... Cheers Marc
I have a question about, let's say point 1.3: the values. What values are personal enough to guide a brand? If honesty, respect and integrity are not, I can't think of values that are. Those 3 values don't go with every brand out there.
For me, these are assumed for every business. Everyone should act with these 3, as should every business. This is why I think other values act as better drivers because theyre more specific. Zappos for example… give their employees something tangible they can use as a more direct guide • Deliver WOW through service. • Embrace and drive change. • Create fun and a little weirdness. • Be adventurous, creative, and open-minded. • Pursue growth and learning. • Build open and honest relationships with communication. • Build a positive team and family spirit. • Do more with less.
I've been a Graphic designer specialized in logo and branding for 8 years. I Have to say it was a struggle to come this far especially when it comes to a Holistic Brand. You have clarified that so effectively, now I have a clear structure and strategy process when it comes to Branding projects for clients, and I believe part of this is because you've debunked all the myths that exist about this subject online. Thank you
Delighted to hear…
Now it’s time to add it to the processes…
Nail down your step vy step processes for strategy development and delivery and you can sell it as a seperate service or as a bundled service.
If you need help, our program BM Secrets has all the systems and tools you need 👍
brandmasteracademy.com/brand-master-secrets/
Honestly, the best summing up of brand strategy I've EVER come across. Congratulations, you have a new fan.
Awesome Marc - I've a ton of content lined up so keep your eyes peeled... Let me know if there's anything you're unclear about within brand strategy and I'll try to get a video done for you - Stephen
Brand Master Academy will definitely be attending every new class. I wonder if you have any intention on doing a video about how real is the power of the new consumer. I mean, which are the most influential platforms or sources for users to blame companies for their bad practices? I guess google & trip advisor reviews will be on top of this list. Can you name some others? Thanks!!
@@mmallafre For sure... The Rise of Consumer Power is something I talk about extensively... will make a note to get a vid up on the channel...
Hey Stephen, absolutly love your content! Would you want to add in a small recap of all the points with one sentence of the most important info regarding those points at the end of a video? Would love that
😊😊👍🙏🙏
One of the best videos I have come across related to brand strategies ❤️🥰
Would love to watch more. Keep posting
Plenty more to come Shweta - glad you enjoyed 🙏👍
Zag by Marty Neumeier is the best book on differentiation
Marty's the man
I've been struggling looking for clear easy video about branding strategy and I finally find it , THANK YOU A LOT !!!
Glad it was helpful! ❤❤❤
Brilliant video Stephen!
Cheers Emma. Let me know what your biggest problems are around Brand Strategy and I might create a video on it.
Hello Stephen,
Your content are superb, it worth my time and worth watching all over again. I really appreciate it.
Do you have a community, I can join.
Yes we do have a community and join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.
facebook.com/groups/brandmasteracademy/
Almost speechless.... Absolutely jam packed full of gold. If I had any doubts about the courses before I have zero now! I will not only be watching every single one of these videos but I will buy the package to go through in a more structured way. PS the accent is a bonus lol 😁
Thank you for your knowledge!
Glad you enjoyed it!
@@BrandMasterAcademy 😊🙏😊
Amazing video! Thanks for sharing the valuable content!
Cheers Mohammed 👍
I am learning a lot from you! Thank you and you are amazing!
Thanks so much for your kind words Krizza- spread the love 😁🙏🙏🙏
Very cool. Thanks! The value of story telling is amazing. I thought Donald miller's book on story telling was very helpful for this.
I enjoyed that book. A good framework 👍
Great video!!! Thank you so much 😊
Glad it was helpful!
Watched this for helping with understanding my branding assignment and it was so helpful thank you! :)
Glad it was helpful!
What a great presentations.
Thank you
Thank you for this informative video
My pleasure
So helpful thank you :)
You're so welcome!
Awesome episode. Really appreciate all this fantastic knowledge. Really need to take the time to formulate all this and integrate it into my own business. Thanks!
Glad you enjoyed it!
Great thanks
You are welcome
this video is very helpful stephen!
but i got a question about whether it is necessary to go through all this process for a small business. like a one or two person business. thankyou!
Cheers ... Well most actually small business dont bother with this... they just go an get themselves a logo and away they go... But small businesses that do go through this process will have a solid foundation to build a successful business, not to mention a distinct advantage over their small business competitors that just have a logo.
If you intend to build a brand, your brand should have a strategy.
@@BrandMasterAcademy i was going to build a small business but hesitant about the whole branding situation. but i know now. thanks stephen!
This is great, thank you.
Great to hear thank you 🙏
thats about the most confusing and complicated introduction ive ever heard
Amazing videos, thank you! Can you add here or in the video recommendations for books so we can learn in detail the elements needed?
"I havent come across books that structure brand elements in this way. This framework has been developed though experience and bits and piueces from countless books
If you have time, you can start by reading all these books. th-cam.com/video/OT5yjV4gmkA/w-d-xo.html&ab_channel=BrandMasterAcademy
If you want the complete fromework I developed, you can get that here brandmasteracademy.com/brand-master-secrets/"
@@BrandMasterAcademy Thank you!
Thank you for this Stephen. It is very useful, particularly for someone that's looking to start their own platform. Lots of golden nuggets here. A list, or a recap of what was said, would be useful, just for those who needed to grab a snippet of the information if they fail to have a pen and paper nearby....God bless you.
Glad it was helpful!
May I suggest replaying the video and taking notes on your computer? He's already providing invaluable information for free...
Im not sure if i should agree with the definition of brand story, or if there is only one definition/usage for such a thing. Im fairly new to branding, but so far i experienced how useful a brand story is that encapsulates pretty much everything in one story. where the brand comes from, what it does, for whom, with what vision, what it promises, written in a way that represents values and the tone/voice. I found that such a story is a good tool to get a big picture of the brand at a glance, and to guide creative direction. I mean, the value of such a story feels so valuable, that i dont see why there shouldnt be such a thing as a brand story which is focusing on the brand.
For sure, storytelling in my eyes is ofcourse a huge win when it comes to anything communicational with the audience, but shouldnt be a brand story be about the brand? An story that not necessarily is communicated as it is to the audience (website or smth.), instead to be used as a tool in the branding process?
your perspective is solid.
I’m short, yes, there are many different ways to tell a story and from many perspectives.
There are also so many great examples of storytelling about the brand itself, including the founder, the heritage and the brand journey.
These are all viable ways to tell a story and resonate.
I have simply found that so many brand leaders overlook the tool that is storytelling and forget about the customer
These stories for me are the most potent and the most likely to achieve the desired response
great video Stephen - I am trying to access the course but email signup does not seem to be working - could you send link.
Hi Madeline,
Sure - here you go
brandmasteracademy.com/free-training
Peace be with you, a very articulated article ..I was wondering if I could have permission from you to use content in this video to create a blog post, I work as a V.A and your points are sublime...please get back to me . Thank you .
Thanks Brian
This video was actually based on one of our articles
brandmasteracademy.com/brand-strategy-elements/
@@BrandMasterAcademy amazing please allow me to use your points, the agency i work for is myverdant . if it pleases you
@@bchelz123 Feel free to apply your new knowledge in your own way Brian :)
@@BrandMasterAcademy understood will not take your work as mine own forgive ..thank you
Actually just one question if possible as well please.... The business brand is all about making powerful strong women with personal feelings of insecurity or self doubt learning to feel valued and value themselves but this means dealing with self esteem issues and the business is a bridal accessories business so not sure if bringing these feelings up fits... Something isn't connecting here for me. I think I can't be truly effective with the brand if I don't get past this point. Thankyou
What's the question ?
@@rafosdesign9576 thank you for taking the time to ask... I can see now that my question is lost in my explanation. My question is how do I make the brand about helping women with self esteem issues without actually telling them that I am going to help them with these issues? Im not sure if my question makes sense?
@@seventeendiamonds you said it yourself " The business brand is all about making powerful strong women" play the women empowerement card but first of all i'd just speak with my clients and define the brand attributes, find what makes them uniques.
@@rafosdesign9576 Thank you very much Rafos!! I appreciate your time and observations! 😊
"This is where strategy comes in...
A brand might choose to speak to a higher purpose such as self-esteem... or they might choose to speak to the emotions or the dream
Not every brand needs to or should be speaking to scoial or socital issues...
It has backfired on many brands before
Think about the problem being solved, the want or the need, the challenges, fears and desires... within these you'll find the right strategy to connect"
Hi can u help me with my brand strategy?
Could you elaborate more about your current challenges?
Hi Stephen, regarding the "Brand story framework", should be understood as the brand's story and not the brand History? Right?
Hi Marc... an effective brand story is not about the brand at all... it's about your customer, their challenges and their journey to success. I'll create some brand story content in the future... Cheers Marc
@@stephenhouraghan802 would be great to have an example of a real world brand story
do you have an email , I need to contact with you
support@brandmasteracademy.com
As someone who has no experience in business, this was very easy to understand
Glad you enjoyed it Ben
im gonna watch all your videos because they’re so useful... thanks a lot !
I call it Brandflix 😀👍
I have a question about, let's say point 1.3: the values. What values are personal enough to guide a brand? If honesty, respect and integrity are not, I can't think of values that are. Those 3 values don't go with every brand out there.
For me, these are assumed for every business.
Everyone should act with these 3, as should every business.
This is why I think other values act as better drivers because theyre more specific.
Zappos for example… give their employees something tangible they can use as a more direct guide
• Deliver WOW through service.
• Embrace and drive change.
• Create fun and a little weirdness.
• Be adventurous, creative, and open-minded.
• Pursue growth and learning.
• Build open and honest relationships with communication.
• Build a positive team and family spirit.
• Do more with less.
Very well articulated! Thanks for sharing valuable points.
Cheers Swarup
Genius! I absulutley ate this up . Practical and clear method to branding . So glad i found your channel . Must share
Much appreciated 🙏 thank you
great video...
Great video! Elements make sense and so powerful in standing out.
Yes! Thank you!