Is The Hybe Family a Thing? | BTS Reaction
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- เผยแพร่เมื่อ 20 ก.ย. 2024
- #bts #boracity #kpop #reaction #hybe #btsarmy
Is The Hybe Family a Thing? | BTS Reaction
naniluv1_
Today, i ( NaniLuv1_ ) reacted to something beautiful... somethin Special.. K-Pop & BTS related news! I've heard it be hyped up but i thought it was a trend but im actually thoroughly impressed! I reacted to BTS for the FIRST TIME and i might just binge watch more later today tbh. Tell me what songs i should react to next? This is my first time reacting to Kpop and i think its awesome! - บันเทิง
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22:30 we're not discussing whether it's an issue or not. the point is that in ADOR label HeeJin attributes all artistic decision to herself, very loud and proud, while BigHit always prioritized the artist's voice amd message to be the main focus. this difference is what tells us that labels under Hybe operate completely differently for them to be Hybe family
That makes sense. Sounds like HeeJin is the spokesperson for newjeans while BTS is their own spokesperson.
@@naniluv1_kpop Yes she always say I did I succeeded I made this I made that and never new jeans made this or that
The video centers around ARMYs and discusses how we feel about other groups because it’s a BTS/ARMY focused channel. That’s why it talks about how many ARMYs respond to other Hybe groups. Boracity videos tends to discuss what ARMYs typically value and not everyone has to agree with what ARMYs feel are important but it does explain why ARMYs tend to not be serious fans of other kpop groups (which is a question ARMYs get a lot). So no “the world doesn’t center around ARMY” but the main focus of this channel does.
Yeah it's called boracity for a reason 😂
exactly, but also ARMY is the largest fanbase out of all groups under HYBE labels, so when someone starts agitating for HYBE family, it's often directed at us as an accusation that we don't support other groups with some undying dedication, like company stans do with other label families. but ARMYs don't see it reasonable because those other groups under HYBE don't share the same values and qualities that BTS have. ARMY having the most power makes these qualities the defying factor of what HYBE family would have had to share if it existed
we don't demand for other groups under hybe to follow the criteria, be different and manage your career how you want or how you are capable to. no ARMY argues that it's bad, we just don't want to play family when there's nothing valuable that connects us
I understand I watch Boracity to get an army’s perspective! & it definitely is great content to where I can have a deep conversation on not only the talking points in the video but also in the comment section for greater understanding! Thanks for watching! I appreciate you!
you don't understand correctly what the usage of family means here. it's not about human relationships when we discuss it in the context of kpop labels. when people say "label family" the groups that sighed under that label ARE similar and interconnected, they share the style and they collaborate with each other. it's not about them being besties
Makes sense. Quick question, if they didn’t share the same style but they collab’d, would they be considered label family?
@@naniluv1_kpop when the label pushes the family image for their groups, such collabs are usually promoted in the same context. they make joint concerts with groups from that label, the lore of groups under that label may be connected somehow, etc
so like there's a lot of image promotion and shared activities and it's not a one time thing, it's the core of how label puts itself out there
i don't think one random collab of groups under the same umbrella company should be a reason to call it a label family, unless it's a constant pattern and unless it's promoted like an outcome of being a label family
when it comes to bts, among korean artists they usually collaborate with stars like PSY or IU or indie\alternative artists like So!YoON! or Woosung of The Rose and a lot of other examples, so in general with people who also value artistic integrity, who participate in creating music
@@naniluv1_kpop No. BTS has done like tiktoks with artists under other HYBE labels. j-hope collabed with Yunjin of Le Serrafim (a group under Source Music under HYBE) and Enhypen (a group under Belift Lab under HYBE) has done tons of collabs with TXT (BigHit Music) and &Team (HYBE Japan).
It might help to explain a little about how other label "families" work. SM (for example) would have producers in the building working on a song, and choreographers working on choreos, and stylists/creatives churning out with visual concepts and they're just doing that 24/7. Then when it's time for one of their groups to do a comeback, a person in charge of that goes and gets an SM song, picks an SM choreo to go with it, have their writers bang out some "ratata" lyrics, choreographers choreograph it, and then give it to the group who is up to bat. Most of the groups in label don't have control over their music and direction and so much of the music and choreo and concepts are largely interchangeable so it doesn't really matter who does what. Half of Blackpink's discography were songs written for 2NE1, the 4 member YG girl group that came before them, and some of Baby Monster's songs were supposed to be Blackpink's. That's what makes them a "family" in kpop terms. They're not individual artists, they're just vessels through which SM/YG/JYP deliver their content. And, for kpop fans, that's fine. They're not there for the artistry, they're there for the visuals or the fashion or the vibes or the booty-shaking.
But HYBE labels have no common thread like that. There's no HYBE music store where artists from HYBE can go to pick out a generic song that will work for any of them. Because all of the labels are so distinct in sound and the majority of them have more creative control over their work. So BTS and Illit (under Belift under HYBE) collaborating is like BTS and Coldplay collabing. Two different, independent groups from different labels, with different musical styles and different creative teams.
Does that help?
You really just have to understand that kpop isn't about the music or the people. I'm not saying that to be dismissive or critical. They call them "idols," not "artists" because kpop is first and foremost a visual performance industry. It's pageantry. World-class, high production pageantry. Lots of people love it and there's definite work that goes into it and I'm not trying to deny it's value at all. But it's fundamentally DIFFERENT than what BTS does. What, under HYBE's BigHit-led philosophies, other HYBE groups are trying to start doing--which is put out music and bridge the world of art and music with the kpop industry's gold-standard pageantry.
Once you understand that characterization, the kpop industry and the way it works becomes easier to understand. You also start to get why ARMYs are often only ARMYs. We were music fans first. Some of us like pageantry too...a lot of us, don't. (And some of us are like me who LOVES pageantry but still hates kpop bc every single fandom and kpop label out there has been awful to BTS over and over and I can't get into anything that brings along with it a BTS hate train. Forget it.)
2:28 the three labels in the center are The Big 3: JYP, YG and SM. they are the three most influential labels in kpop, meaning they have money and connections thus the groups they debut will have privilege over groups sighed to smaller labels. the media game is SK is crazy, so it's important to have a big label that can provide you that media coverage. the big 3 labels can use their media influence to drown competitor group that can't fight against it by either spreading false information, rumors and defamation or\and blacklisting from being featured in media (articles, magazines, etc). BTS' label BigHit was very small compared to Big3, so they didn't have a lot of opportunities in the industry to begin with. but BTS were basically the first ones to utilize internet successfully and they were growing by people just finding them online and loving what they do instead of growing by money and connections. that's why BTS, even tho they were still comparatively small group from small label, were considered a threat by bigger labels. BTS started outperforming big groups by their 3rd year in career when they were still broke basically. when all those ^ media tactics to throw someone off the success path were used against BTS, there was barely anything they could do about it, as they didn't have as much influence as The Big3
even now The Big3 still has the grip on connections, but Hybe is just big and rich thanks to BTS' popularity
8:39 we are not really talking about the amount of genres kpop usually uses in their music. the genres can be different, but the style of each of Big3 labels is still distinct. by creating each of their groups in the way that shares that style of sound, dance, vocal tone and aesthetic, they make sure that their existing pool of followers will adopt the new group when the time comes, because the style is what the audience likes and is used to already. which then creates a cycle when a label can debut new group every 7 years and abandon the old one without losing the listener, because the fans move on from the old group to the new one. so this is not about music and artists development at all
Gotcha! That makes sense. That business model in theory sounds like it would work but are the groups actually thriving?
@@naniluv1_kpop well it works as a buisness model for sure, but what it does is eliminating humanity from the way the label treats idols. because that way idols for them are an exchangeable resource. it opens a lot of doors for mistreatment and disrespect from the label executives when the singer is not involved in their own music and just does what the lable tells them to do. it's power imbalance as the idol needs the label more than the label need the idol. im not sweeping every group under one rug. there are some groups that do good and reach success like that, their relationship with the label may change for something towards longevity or they just accept the ways kpop work, but there are also cases that go really bad
18:40 bts were the ones who started the wave of valuing artistic involvement of idols in their music, following the steps of seo taiji. because they debuted as HIPHOP group indeed, so they write their own music. as bts grew, everything they excelled at became a competition field for other kpop groups and labels, including writing the music. everyone's aim rn in to outdo bts, that's why expecting labels to involve idols in the production or belittling idols for not being involved became reality in kpop
And that sucks!!! Instead of focusing on taking down BTS, they should focus on bettering the craft. Better music, videos, choreography etc. they could be doing amazing but if they are always comparing then they are diminishing their own accomplishments!
Kpop is not a genre, it’s an industry. Artist under the big three have zero say in the music they release, what they wear, no dating clauses etc, with a few exceptions. SM used to make artist sign ‘slave’ contracts which were 12+ years and if you didn’t have enough success they would just stop working with them but they couldn’t leave as they still had contracts. Including in the contract were normally things like your food, rent, your staff costs (starting from trainee period) etc but if you are not working you just go further into debt & can’t buy out your contract. The Korean court & government have since changed the law & now no artist can sign a contract over 7 years.
Big Hit is one of the few labels that does not charge for the training cost, food etc, they write it off as R&D so their artist start with no debt & they do not have such strict rules (no dating, no phone or phones being monitored/inspected etc). Unfortunately BTS did not fully get this benefit (it was 2 years after their debut before they received their first paycheque), it was their success that grew the company into Hybe.
I can not speak about NJ music as I have not listened to much of it but their ‘producer’ is not a producer. Although she worked for SM for over 10 years, she was never involved in music production only the over look/vibe of the group’s appearance. Same NJ, she has no involvement in the music production except for the producers she hires. Plus there is a whole legal battle going on at the moment between Hybe & Ador (NJ label), the outcome decisions is due on 31st May. If you would like to know more about this, two channels that have done in-depth analysis are Seoulit TV & Asian Entertainment and Culture.
WoooooW, sounds like SM had predatory contracts with people that weren’t business savvy at reading music contracts. The exploitation across all music is messed up. Quick question, how is kpop not a genre? Or is it both a genre (since that’s what they would be classified on Apple Music/Spotify) & an industry (how business is conducted?). Genuinely curious lol thank you for the thought out message! I appreciate you!
@@naniluv1_kpop very predatory contracts. In fact one of the big 3 founders & CEO had a girl group that had potential but was held back until one member became an adult, then the group was disbanded (so the no dating clause wouldn’t cause issues). The CEO then started dating her, even though he was her former boss & nearly 30 years her senior, they eventually married. The ‘casting couch’ was (& I think in some cases still is) a big thing as well, especially to ‘please’ major investors. The big 3 have long standing contacts within the TV companies/internet companies (Naver) to the point that they have relative places in power on the boards/companies, so they always get preferential treatment.
Kpop (idol music as it called in Korea) is not about the music so much but more about appearances, hence the harsh contract. A lot of non Koreans will hear music from a trot artist or an indie artist & call it Kpop but these artist did not (mostly) come up through the idol system but through underground ways & have no connections with the idol industry. A lot of Kpop the lyric are nonsense & the performers have no say in anything. Groups like BTS, TXT, Seventeen, Big Bang (only some of the members), Dreamcatcher are actually involved in the music process & the directions of the artists aesthetics to varying degrees. You will find most ARMY do not consider BTS to be Kpop as they do it all - lyrics, music composition, aesthetic direction even the choreography. They may use outside choreographers (outside of Hybe) but the member (mostly J-Hope) will adjust the choreo to what works better for each member (especially during their parts). I hope this helps.
Also the videos called ‘Rise if Bangtan’ is very informative about BTS’s history but the first couple of episodes really explain the idol industry thoroughly, if you would like to know more.
@@naniluv1_kpop bts vs kpop video essay by bby gang mag definitely answers your question about genre vs industry
to put simply, genre relates to mostly sound but also culture, kpop is an industry just like how hollywood is an industry
pop music is a tricky genre, it's just whatever is popular at the end of the day
That’s pretty gross for him to wait for the no date clause to date her lol Manz was plottin on her from the beginning
I’m dropping a video on this tomorrow. That genuinely has me stumped lol
U wont believe how many times kpop fans complained about armys only stan bts and not other idols even from same company, they do want armys to fall for other idols cuz armys as fandome stronger than all other kpop acts fandoms combined, there were times when 13 fandomes united to won votes but still couldn't win , so for them its gona be a huge win if atleast 5% of armys fall for other idol groups .
I think u should learn some more about kpop to understand what shes talking about but the main point is tgere is no hybe familly cuz even same label / corporation groups competing eachother and fans having fanwars 24/7 , usually its always kpop fans of multple groups uniting againts armys , they just bitter cuz bts are at the top cuz we actually supporting them , they asking armys to not vote so their favs can get the chance cuz bts already won much trophies.. its ridiculous as if its charity cuz other way they cant win armys .
Well, they would have to work hard to earn each fan. It wouldn’t be fair to just assume I have to like your favorite artist because they are under the same umbrella. That’s just not how life works lol I’m definitely going to deep dive even more about this!
@@naniluv1_kpopExactly. Thanks for understanding
@@naniluv1_kpop you're exactly right but this is how they think and they think we don't listen to other music just because their artists are not our taste but we do listen to other music. I would like to say 90% of the army like bts BECAUSE they're music lovers. Listening to different genres and styles of music but the most important is quality, substance, relativity.
hybe labels can be cool w each other and friends, but the "company family" in kpop means more than just good relationship. it entails buisness crossovers, music crossovers, sharing the same style, etc.
labels under hybe keep their artistic integrity. hybe can't intervene in the decisions the labels make about their artists. so the music style, dance style, vocal style and everything else is decided by each label based on their own opinion. hybe is the buisness that provides its labels the resources and platforms to manage and promote the groups
hybe is entertainment corporation, NOT a label. they have several departments that act as record labels, talent agency, music production company, event management and concert production company, music publishing house, technological platform and education business
1. Hybe Labels - Belift Lab, Sourse Music, Pledis Entertainment, KOZ Entertainment, ADOR and BigHit Music. Labels operate as private companies mostly, retaining creative control over their sighed artists. The only artists sighed under BigHit are BTS, TXT and Lee Hyun. so it can be fair to see these three in a "family" set, but they are not connected to artists from other Hybe labels other than the fact that they operate from Hybe headquarters building
2. Hybe Solutions - specialized business units for video content, IP, learning, and games
3. Hybe Platforms - manages the social networking and entertainment platform Weverse
4. Hybe America and Hybe Japan is basically the same structure as Hybe Labels but for america and japan artists and market
Kpop fans dislike most armys so much because we don't fit in the "kpop stan " category we are only fans of Bts and not even other groups under the same label or HYPE .😂
That’s how it should be tho! You’re being true to yourself. If the music doesn’t resonate with you, then it doesn’t resonate! Lol. Thank you for watching! I appreciate you!
@@naniluv1_kpop yeah exactly music is subjective 💜 thanks 😊
weverse was initially created by BigHit, BTS and TXT (two only groups under BigHit label) were the only artists on weverse. later as BH transformed to Hybe and Hybe sighed more artists, weverse expanded (personal opinion, it was way nicer there when it was just btxt space but alas)
Yes
I miss weverse as only Btxt so much now it's filled with toxicity
BASICALLY the entire problem is is kpop fans and the kpop industry EXCLUDED bts from succeeding by using their cliques and power aka family within labels. before bts if you debut at a small label you were NOT going to be successful. you are new to kpop you know the version of kpop AFTER bts success. but before bts success it was common to be elitist towards poor groups. bts were treated like dirt.
now after bts success everyone wants to ride their coat tails while NOT giving them credit. also it has always been seen as a bad thing to have ghost writers in hip hop. so why do so many kpop groups use hip hop but dont stick to the way the culture is supposed to be?
bts never had ghost writers. even for majority of their non hip hop music they still rarely ever have ghost writers.
it is a bad thing to be a company stan and have a label family because it shows you like the label more than the artists and that makes it easy for the labels to continue to not give artists creative freedom. just because its common and normal doesnt mean its okay especially when american artists majority have the choice to not write their music while kpop artists NEVER have the choice and never get to make music they want to make. bts is changing that and THAT should be celebrated. continue watching boracity cause shes speaking facts. kpop stans are delusional if they think its ok to never be given the choice of having artistic freedom this is why so many micro agressions about kpop is "theyre puppets" "theyre machines" "theyre not real artists"
people dont say it about Whitney Houston because she was able to choose when she helped write and when she didnt. most american artists are able to abstain writing credits at some point but most artists under the BIG 3 kpop labels NEVER give their artists even that. many artists who left the big 3 labels say they wish they had the option to create but never did. some dont even get paid at all for any work they do regardless of writing or not.
kpop is not a genre its a industry thats trying to take credit for things they didnt create and ride bts success when they pushed them out when bts werent popping. kpop has never been korean music in korean peoples eyes its seen like disney music there music for kids and teens. real korean music has the concept of HAN. BTS music contains Han while majority of kpop does not. the west decided to make its own definitons for kpop instead of asking actual koreans because they were too lazy to learn korean or get a translation that was accurate so people see it as a genre when its NEVER been a genre. like ever. in the 90s kpop was real music but after the big 3 took over koreans started to hate kpop aka idol music because there was no creativity or authentic music with HAN. you can see han similar to soul music but the korean version that comes from them facing their versions of oppression colonization etc so most kpop doesnt contain those emotions so it was separated from korean music. kpop has all genres AND korean music has all genres. genre isnt the key but rather the meaning/lyrics/emotion aka authenticity. koreans see bts as real music not as kpop/idol music so non koreans mixing that all together into one pisses them off cause it feels like colonizing again.
example everyone making 69 or lil pump the face of hip hop when theres kendrick or 2pac aka real rappers with something real to say. but the mainstream news and people unfamiliar think hip hop is lil pump. so a group like blackpink being seen as "korean music" is a insult to koreans. but bts being seen as korean music is a complement. no hate to blackpink but its the truth how koreans categorize their music. (koreans DO love blackpink too so this isnt about their popularity in korea its about if you asked a korean to give you a recommendation of a song with meaning they wont give you blackpink theyll give you bts spring day)
Thank you for the knowledge. If kpop has been separated from Korean music should it be renamed? Especially for the new people like myself that can easily get that confused and classify it as a genre (when we don’t know, we are just going off the name lol).
You breaking it down to Lil Pump being hip hop from the outside lookers really doesn’t sit well with me. It’s like giving hip hop a bad rep when we have so much good stuff lol that makes sense now. So kpop/idol music is kinda the fast food music of actual Korean music?
@@naniluv1_kpop THATS exactly my point. calling kpop as korean music or bts as kpop IS like calling lil pump hip hop. most know lil pump isnt a representation of hip hop but most dont research to know what kpop is. most reactors are even surprised bts rap because they thought kpop was pop genre music because the white media journalists messed up peoples perception of korea's music.
kpop was always separated from koreas music but media pushed the narratives that it represents all korea music so now no one listens when people try to explain what kpop really is. now you see why armys dont like mixing with kpop or their fans because its just a huge headache and no one but armys actually listens to what koreans say because majority of kpop fans in korea do not communicate with international kpop fans. but korean armys always talk directly to international armys so we know whats actually happening in korea through them. other fandoms and media dont care to know they just consume it and move.
@@naniluv1_kpop youre not going off the name your going by what media narrative pushed. unless media changes the narrative to the masses itll stay as kpop cause they dont care how koreans categorize their own music. sadly. its part of their way to be micro aggressive towards asians by framing them as machines who work constantly to be the model minority.
i heavily suggest reacting to bbygangmags video series on the topic of techno- orientalism. it starts with youre wrong about kpop, then the media is wrong about kpop then kpop vs techno orientalism (no more than a machine) by bbygangmag.
@@tastefullyrics4895 yes, I second the recommendation of bby gang videos because he explains the difference between Kpop and Korean pop and the overall industry very well
Please react to “BTS PAVED THE WAY “ and “WHY MOST ARMIES DON’T LIKE KPOP” by boracity
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The why most armys don't like kpop is so on point
These will be my next two Boracity reactions lol I’m clearly missing some knowledge and that’s obvious with these comments. Thank you for watching and telling me about these videos!
Up
@@naniluv1_kpop 🥰🥰
Well in KPop they dont even use your song. They give you are song. Like Blackpink's songs are done by a dude called Terry. It is his sound and his writing etc. So they give them the song, package them and control everything. There is no autonomy.
Boracity has earlier video about types of reactors. It's okay if you react to other Kpop groups as I will only watch BTS related videos anyways. However try not to lose authentic comments just to please all or every Kpop group out there. I've seen a few channels do that and I just select option for TH-cam not to recommend those channels to me anymore.
I hear & understand where your coming from. I don’t think I’m losing authentic comments because I’m not trying to please other people 😅. I just ask questions because I don’t know. I even said at the very end of the video that this video is great because it sparks great conversation. I can be a fan but not agree with every single point ya know? Thank you for watching! I appreciate you!
@@naniluv1_kpop This is said to help you not antagonise you. If you want context, rewatch your video. It's not thought policing, it's just that we are largely here for BTS and currently no one compares to them so there is no need for any. Plus these boracity vids are extremely researched, so that you are not left with questions. You have questions because you will be ready to defend someone and miss the point she is making.
HYBE Ent company is a conglomerate at this moment
Thank you! I didn’t know at first lol I appreciate you!
These 3 big companies bullied bighit during BTS' early days (and i believe until now that BTS is so big) ..THIS IS WHY I DONT LIKE KPOP.. they gang up on BTS to not make it big because their company is so small..these 3 big companies cant accept the fact that a small company will succeed and be at the top.
Unfortunately that’s a tactic in all avenues of business. “If we don’t own you & you won’t do what we tell you to do then we have no choice but to crush you!!” Which is sad. Just outwork them if you want what they have but they can’t! Thank you for watching! I appreciate you!
@naniluv1_live yes they will definitely outwork them because they are one of the best in the world. but back in the early days how they tried to demolish them and how BTS' mental health suffered due to that. they almost disbanded because they cant handle it anymore. we know it happens in all avenues, but it doesnt make it "normal" because everybody does it. we have to stand up for them just as how BTS stand up for Armys. We are one of the biggest reasons why they continued. and BTS is Armys reason why we continued loving life. BTS and ARMYs relationship is not the typical artist-fan relationship. they saved US and WE saved them. so that is why we are protective of them. even if the world turns their back on them, ARMYs will NEVER EVER LEAVE them. it will be BTSandARMY forever. AND THEY RECOGNIZE THAT #APOBANGPO
The amount of people complaining about Army being a mostly only army fandom than a fandom with multis it's crazy 💀 I guess it's because it's their normal to stan 18923 idols and abandoned some by others when they get bored in a blink of an eye. They find weird that ARMY aka as the fandom name for BTS' fans are fans of BTS and not of the entire kpop industry lol
Also, you would be surprised by the amount of media play the big 3 uses. 90% those companies can't praise their own groups achievements without mentioning them being the next BTS or ending BTS. Like it's annoying and also the power they have in korea media is something else. That's why BTS has been basically shadow banned there for so many years (especially in Naver that is like the Google of Korea and in articles) and if they are in media, the headlines mostly are talking sht about them or spreading fake rumors rumors like it's happening right now.
One example back then in 2021 is when BTS got nominated in the Grammys with Dynamite. In korea they barely talked about that achievement, except when they lost while downplaying the fact that BTS getting nominated was already something to be celebrated for since they are the only ones in korea's history.
(I still think there's a lot of corruption in Grammys and that award doesn't define an artists success by the way but yeah..)
25:18 please no gee, don't waste your time on businesses fighting each other. first of all it's not worth the time, second of all it's a video by SM about SM, you are going to be gaslighted to the moon and back, because it's all just the media game, not a research
Gotcha! So you’re saying it’s going to be biased towards SM with no real facts? Definitely don’t want to check that out then lol thank you for being engaged with the video! I appreciate it!
@@naniluv1_kpopyes it's a messy business issue. And the reason?? They don't want Hybe to be their biggest shareholder. That's why they called it "HYBE'S TAKEOVER" Remember Hybe was formerly Big Hit music, a broke and penniless company, and SM is from the Big 3, so just imagine them being "under" Hybe (Big Hit). And majority of SM group fans don't like Hybe.
**And it's also a messy business issue that months after many executives were kicked out and put to trial because of illegal business action. (Hybe was the ones who filed for investigation of illegal business acts)
Since you seem to have an interest in new jeans, you should know that executives are discussing putting them on hiatus and even leaving the company.
Boracity's video is old but it shows that the CEO's problems only grew and how her desire to be the one to shine ended up ruining the girls
Who is going to tell him about mhj coz I cant hahah
Boracity content is specific to a topic which is clearly always stated and, it stay on topic...keep that in mind when reacting to content. The research and dissemination are thorough and with context. If you don't engage the art of listening, to understand, you will repeatedly gaslight yourself. Borahae💜🌹
Well said
28:58 The thing with noise music is that label families generally have label fans, that will support all or most of the groups in the company because they have a common factor, like an musical element, for example. However, if a group that generally appeals to armys like new jeans stars making noise music, most armys will stop supporting their music, bc bts usually doesn't do that type of music, and that breaks a little of that hybe family idea. It's not about all music having to revolve around what armys like
The very reason Armys don't accept the HYBE Label thing is simply even when we sometimes speak against other groups facing any sort of discrimination, the fans of the very same groups join hate/ attack trains against BTS every single time. Now, I'm not saying this for ALL Hybe groups (TXT as Bighit artists for example), but the best example for this is the recent HYBE vs MHJ thing and how everybody came to attack BTS and question the legitimacy of their success. Or even the Break Wings Project in 2017. That's why it's a problem. Whether some people like it or not, being in BTS' agency or linked to them has its own benefit (even if you just consider the money aspect) which not everybody in kpop has. (not undermining the efforts or talent of any artists at all)
I feel like you just didn't get this video. Which is okay. You have a lot to learn about what kpop is. If it helps, understand that SM, YG, JYP are all labels like BigHit, BeLift, Source, Pledis, etc. It wouldn't make any sense to say SM groups and YG groups are "family" just because they collabed once so it doesn't make an sense to say BigHit and Source are. And yes, HYBE exists. But HYBE has very intentionally ensured that the labels have complete creative independence. HYBE isn't making any decisions for anyone about music or performance or concept or choreography. They're just running the business. So no matter how much TXT and Enhypen like each other and perform together, they aren't "family" in the same way that Blackpink and Baby Monster are.
Companies push the "family" agenda hard because it's easier to get already existing fans of one of your groups to tune into a new group if they feel like that new group is sentimentally attached to the group they already like. So they do lots of collabs and interactions and activities to push that idea. But keep in mind, the "family" gimmick is an artifact of the company, not the artists. A lot of groups don't even like people in their own group let alone other people in their company. It's just marketing by the company and it works. And that's part of the reason why "company stan" has a bad connotation. If you're a "company stan," then you're not really stanning a group for anything they're doing, you're stanning a sound and aesthetic pushed out by the label without any kind of critical, discerning evaluation of the group. So people who do invest in the art, look down on that. How can you be a fan of a group to the point you're making a stan account before they even release any songs or dances? But companies rely on that and, truthfully, they often deliver. Blackpink fans invested in Baby Monster before they debuted because they were sure they were going to get the same kind of package (just like 2NE1 fans did with Blackpink). And they did.
Anyway, yeah, a lot of ARMYs are annoyed at the HYBE Family Push because it only hurts BTS. Other fandoms within HYBE push it and HYBE seems to be doing it, too, because it's beneficial to those groups and the company if ARMY diversifies their stan lists. We have a tendency to be ONLY ARMY and HYBE (as a business) wants to tap into that massive group of people who are already on their platforms buying for BTS and get us to spend money on views on some of their other groups. And the other fandoms want it too. So they think if they can call BTS and these other HYBE group's family, the other groups will have more success with converted ARMY or "ARMY-Multi" power. A lot of ARMYs resent that because they want our love and labor while still undermining and disrespecting BTS. A lot of ARMYs stan Seventeen now and when Seventeen broke one of BTS' record (by releasing 13 versions of an album), Seventeen fans starting trending "BTS IS OVER" and calling Seventeen "the biggest boyband in the world." So in ARMY's opinion, those ARMY-multis who bought Seventeen albums, helped that group and fandom undermined BTS (not bc they beat a small record years later while BTS is all in the military) but because they used that "success" to drag BTS and proclaim them beat. And it's an even worse example with New Jeans. So many ARMYs became ARMY-Multis to follow New Jeans and that totally backfired when Min Hee Jin (who is not their music producer but a producer in the way a theatre producer is a producer) started publicly defaming BTS (and two other HYBE groups) and New Jeans sided with her and started bagging on BTS, too. It's things like that that probably pushed Boracity to make this video.
Also we hate it when people call HYBE part of the "Big 4." The "Big 3" wasn't called "The Big 3" because they were the biggest--it was like a mafia title because of the oppressive power they have in the industry. The connections and media power and influence on public opinion. Until BTS, no one from outside of those three companies ever touched a daesang (a grand prize) at an award show. HYBE BROKE DOWN that oppressive power structure by subverting the industry and raising a group through grassroots efforts. So to name them alongside the Big 3 is a rewrite of history. And it's offensive. No one suffered more than BTS and BigHit at the hands of those 3 companies and no one worked hard to dismantle them.
Basically other groups wants to attract bts’ audience because army are enormous loyal fans who can provide support (money)
The problem is K-pop groups who under other sub-lebel LOVE to mention BTS when they having promotion in overseas. They love to using BTS’s name for clout coz BTS is bigger then K-pop tbh.
New jeans (Ador) bought a lot of articles saying they are BTS’s young sister when they debuted.
23:50 the issue is that this attitude from labels allow them to undermine, underpay their idols, not allowing them to grow artistically and throw them away when they are 'too old' or less popular
imagine ariana grande, j cole or whatever artist but they only gets 20% of their profits (keep in mind kpop groups have to split whatever profit their compay gives them with ALL members), everytime they suggest a song idea they get shut down, they don't get to choose whatever song on their album, everytime they tries to learn about songwriting, they have to do choreography class, language class, singing class, under their contract with their label
They can't even say I want to leave because then they'll have to pay the insane amount of money to break the contract.
i love the comment section!.. thank you sm for explaining everyting so detailed to him Army! 💜🙌
0:42 Seventeens label was in debt wgen Hybe bought them. If Seventeen would be "doing great" label wouldn't be in debt
18:28 THANK YOU. THANK YOU SO MUCH FOR THAT SENTENCE. Now try explaining that to kpop fans. Armys have been trying to for the past 10 years.
And BTS is not kpop. Koreans view kpop as childish music. Nothing impressive or alluring about it. Even in the entire entertainment industry in Korea, people like actors are considered higher on the scale compared to kpop idols even though said kpop idols are more famous in the west than the actors. The entertainment industry in korea classifies idols at the very bottom of the scale cause they're manufactured industry plants.
This is also one of the reasons why Rm and Suga got a lot of hate from the underground community when people found out they were going to be idols. Idols and idol music is looked down upon in Korea. BTS' music however is not. This is why its not okay to put bts under the small label of kpop music. They are way bigger and way better than that. No hate.
Its like putting Kendrick Lamar and Yuno Miles on the same level. BTS is a 1080p group in a 144p industry.
Also I really enjoy your reactions to these. Keep them coming lol😂. Love from armys 💜💜💜
I dont think he understood the point but thanks for reacting! The context is being laid from the very beginning.
2:02 weverse was first made for TXT but BTS soon joined after and now its for many
I don’t think HYBE Artists have issues with each other. I believe it is the fandom that have issues with each other because you will hear how some of the artists look up to some of the other artists. Unfortunately it the toxicity of people outside the company
Not so much like the other labels but in big hit yes.
Yes, big hit family😊
Gotcha!! Thank you for letting me know! I appreciate you!
Please Watch “Is BTS bigger than KPop?” by Asian Entertainment and Culture.
Some people put a lot of importance into n who writes an artists songs. I do not subscribe to that. I can’t imagine a world where we wouldn’t accept “I Will Always Love You” by Whitney Houston or “Heard It Through the Grapevine” by Marvin Gaye because some fans have this ridiculous requirement that they want a singer to only sing songs they wrote.
I 1000% agree. If the music is amazing, then the music is amazing! If it makes you feel happy, groovy & uplifted than (to me) it doesn’t really matter who wrote it! Thank you for watching! I appreciate you!
P.s. I love your name.
Isn't that a simplistic way of looking at things especially as pertains to BTS because they were harrassed, disparaged and pretty much told they were just girls who wear make up on stage. B Free and his friends said to them, they are no longer considered musicians. He posed the question 'what is an idol in Korea?' - pretty much telling them they were manufactured and they had sold out. Namjoon and Yoongi, the pioneers, were always musicians first and they started as hip hop. They are true students of the game, and anyone who know anything about anything, knows that a hip hop artist writes his stuff! There is a reason why the incredible Whitney had so little when she passed (compared to her talent) and why the Gaye family was in court as recently as last year or before. When the song is yours, the coins are yours. That should make sense to everyone. That's why it's a big deal that they hold copyrights through KOMCA. We also know that BTS members do not write every song. Dynamite for example. Listening to HipHopPhile will reacquaint you with who Bangtan are and how they respond when people ask "why you love that hip hop sheset?"
@@naniluv1_kpop Oh I also forgot to add, some of the proceeds of that song were going to Dolly Parton who wrote the song.
You might probably think our opinion is biased bcos we stan bts, but if you really knew about the kpop industry youd know how horrible that industry, full of hypocrites especially kpop stan is. But the absolute worst are definitely those big3 stans.
Maybe you forgot but K-pop is an industry not a genre 😅 and yes even if songs have different generes, there're some companies that still have a distinct sound or characteristics in common between groups like SM or YG for example.
When kpop fans talk about a "Hybe family" and make videos comparing between other companies families, they always refer to the way they dance, their sound, etc but as this video explains, this doesn't apply in Hybe bc those artists are not under the same label. If some fans are referring Hybe family not artistically but personality like you said, then it's a lil bit weird since many idols don't even talk with each other. Just bc sometimes they do a tiktok or a video together doesn't mean there's family lol
If it's not about Hybe as a corporation but more as friendships, then BTS' family would be artists like Lee Hyun and txt that are really close under BIgHit and other artists like Coldplay, Halsey and their personal celebrities friends too no matter the corporation bc they are even closer than many under Hybe. See? Both don't make much sense.
Probably the most real one would be a BigHit Family even tho Lee Hyun TXT and BTS are really different in many aspects
This video aged so well now that is happening all the Min Heejin x Hybe drama. Literally almost no one is talking about a Hybe family again referring it in both ways now that MHJ talked bad about other groups and labels are fighting each other along with fandoms and also mentioning the different styles and whatever😭
I genuinely didn’t know that it wasn’t a genre until today lol the comments sure let me know & it’s forever etched into my brain 😅😂. Thank you for watching!
@@naniluv1_kpop Really? I thought someone already told you since it's the basic misunderstanding that people have 😂
Well I’m the comments today, y’all definitely let me know but prior to today I didn’t. I’m going to be dropping a video tomorrow and hopefully it’ll explain to me key information that I missed today. I’m always willing to learn something new
It seems to me that you have some things to learn about the music industry as a whole and I think it is commendable you are so enthusiastic and willing to discuss and learn it is well known that K-pop draws a lot inspiration from The hip Hop genre none more than BTS and since BTS is influenced by hip-hop. The ones who are influenced by them are influenced by hip-hop as well Now you are completely wrong about that you are completely wrong that crazy chick ( I say that because she went to a shaman to make BTS go away) has done nothing but create trouble for those kids. She has new jeans and the parents believing but they can't do anything without her. Which is ridiculous because they are the talent they she's just a kind of loney woman on a power trip I mean she stole their whole concept from a Mexican group called genes. Which is awful because you know these girls have worked so hard to debut. but they're management have ruined any chance they had while taking credit for their hard work. Honestly I hope that you look into it more because the points you made while having good intentions do not make sense in this context.
I’m kinda lost on this comment. Who is she that you are referring too?
@naniluv1_live Referring to the CEO of a ador she is/was the spokesperson as you called her in another comment for new jeans I am not even going to try to spell her name lol! I literally am terrible with the Korean names but there is a whole legal case going on between the new jeans spokesperson and Hybe you can actually find some really comprehensive videos on the whole legal situation
@@naniluv1_kpopher name is min hee Jin (thanks google) fun fact she accused belift a label under Hybe copying new jeans only to find out that she copied their entire concept from a Mexican girl group named genes
@@naniluv1_kpopI'm referring to min hee Jin I looked it up 😂
The artist themselves never called it hybe family, I don’t know about BTS but when you see TXT speeches they alway say “thank you to our bighit family”. It’s because hybe is just there for management, no label care about other label artists actually, so it is not hybe family
K-pop is not a genre tho. It’s an industry. She said the family thing is them being similar. That’s what the other companies do.
Also everyone wants ARMY. As much as other fandoms hate ARMY because they can't beat us, any group out there would trade fandoms in a heartbeat.
Those big 3 that she is talking about have one producer that makes the "Music" for all of the artists. That doesn't mean that each person is not gonna have a different style with that sound but all of them being produced by the same producer the same engineer makes the music sound very similar not exact but similar. So if you like SM's sound or JYP's sound or YG's sound you like the producer behind the sound in general coming from all the artist in that one entertainment company. It is good and bad at the same time, good if you like say YG's EDM or SM's Growl or the JYP's sound. They each have a way of teaching their artists a different type of dance style within the same genre. The bad thing is SM has extreme contracts, YG is bad to their artist and often does not give them music for a year after they do an album, and JYP since they are produced by one person they have to be nice to the big guy to get music.
HYBE as an umbrella does not share the same music as other entertainment agencies. For instance KOZ has Zico as the producer and the group that is under KOZ is produced by Zico but Big Hit that has BTS whose producer is Suga. HYBE does not have one producer or even a team of producers that produce the same music. Seventeen does their own music as well. This is what she is trying to say.
Korean music is very different, they usually get young kids that know how to dance, they teach them to sing if they have the vocal ability if they don't they make them rappers. Then they train them for at least 3 years if not 7. I know that one guy was trained for 11 years. Then they write songs for these groups that have been designed to be a pretty group of 5, 7, 9 even 13. Most groups do not have any way to have artist autonomy.
Thats makes sense! Thank you for watching!
13:22 I understand what you are looking for but kpop is not really a genre but an industry. korea separates kpop with korean music so what makes kpop kpop? other than language. what does kpop sound like? It's not that simple if Ariana and Justin are not accepted into the family because they do a different genre. then what about bts? they do more genres than Justin and Ariana. same with kpop, it does contain different genres but it is not a genre in itself. maybe what I'm trying to say is easier to understand this way
1 premise: "kpop is sound"
2 premise: Ariana and Justin do different genres
3 premise: BTS does different genres
=conclusion: BTS is not kpop this is not a very valid argument
well how about this.
1 premise: kpop music is sung in Korean
2 premise: Ariana and Justin don't sing in Korean
=conclusion: Ariana and Justin are not kpop
this is logically more valid, so what makes a family language or genre. or both, everyone has to think about it for themselves😊
Kpop is about the trainee system more in my opinion that what makes kpop kpop
Ohhhh I see. Throughout this video, I was looking at kpop as a genre. That makes total sense, thank you! I appreciate you for letting me know.
hybe america is failing miserably, the economical loss of that department is crazy
"Thanks" to Ithaca Holdings
Oh noooo. I wonder why Hybe america is failing. Going to make a video on that!
They posted the largest profits this year of all of HYBE's labels so idk what you're talking about??
@@jhopeur7219
HYBE Labels and Subsidiaries Q1 of 2024 Net Profit (in won)
Bighit 19.3B
HYBE Japan 10.1B
Pledis 8.8B
Belift 5.9B
Source 4.4B
Ador 2.6B
Weverse Japan 977M
Xing Cha Sheng Shi 687M
HYBE Holdings 545M
Hybe Labels Japan (HLJ) 47M*
Koz -351M
Weverse US -1.11B
Binary -1.15B
Supertone -1.79B
HYBE Latam US Inc -2.3B
HYBE America -5.1B
HYBExUMG -6.4B*
Weverse -6.9B
HYBE IM -7.4B
HYBE had a net profit of just 0.8% in 1Q24 and Hybe America is one of the most unprofitable departments. i'd say it's anti-profitable atp
@@jhopeur7219 the net profit of Hybe America in 1 quater of 2024 was -5 billion won
the largest profit was BigHit Music with +19 billion won
13:41 K - Pop is not a genre, it is an industry.
The difference is they are each unique, DIFFERENT
I love Boracity's videos, but like you, I am confused about this topic too. I started out as ARMY only, it remained that way for 3 years, but since half a year, I've been getting into TXT, Le Sserafim, Seventeen and now recently also Enhypen. I wouldn't consider myself a fearnot (LS fandom), Carat (Seventeen fandom) or Engene (Enhypen fandom) yet, but I do consider myself a baby MOA (TXT fandom). I don't get why they can't call themselves a 'Hybe family' if they want to. Or why fans can't. It's not saying they're all the same or have the same sound. It just means they get on really well with each other and have a lot of interactions with each other. Which they do. The Hybe game caterers had great interactions between them. TXT and Enhypen are also good friends if I'm not mistaken. Heeseung from Enhypen even trained together with the TXT members. All the groups do dance challenges together. Maybe it's different than with the "Big 3", yes, but is that really so bad, I wonder.
u do song reactions for other groups but keep doing these videos for bts 😭😭😭. Just get to know bts with their songs.
It’s cause I don’t know any other channels that do long form content on kpop groups 😭😭😭
@@naniluv1_kpop aaawwwwww
most NEW JEANS music are popular to tiktok challenges
I’m really glad you have a very learning foreward approach to all this because a lot of the comments you were making really miss the core of the issue. Keep watching and boracity will make more sense. I can see that you dont quite understand the industry because of your point about NewJeans. They were not a group before. Min Hee Jin did not lift them higher she was the one who put them together. Same with BTS. They were not a group before Bang PD put them together. But Bang PD never takes more credit than BTS for their success because in the end its their blood sweat and tears that built Hybe whereas Min Hee Jin is all “me me me” when her group only JUST debuted.
The biggest hurdle for KPOP artists and boy/girl groups in general is overcoming the stigma of their artificial beginnings. BTS accomplished that from the start because they have always written for themselves but groups like NewJeans can have no path out of it with a producer like Min Hee Jin who essentially claims all their hard work for herself at the cost of their artistic development.
Boracitys point about Adore and Min Hee Jin has been proven with the recent actions of Min Hee Jin against Hybe and her dragging NewJeans into a legal battle of her own making just as the girls began their career. Her way is not the right way, it’s not a strategy that can lead to long term sucess. New Jeans are now on the verge of breaking up. That speaks for itself.
Of course! We can all learn new things 😁
19:27 btw we now know that bighit is the bg label and source is the gg label so it make sense as to why they followed bighits rules
Spot on 🎯, it definitely makes a ton of sense! Thank you for watching! I appreciate you!
🚨‼️ IMPORTANT‼️🚨
Boracity just dropped another video essay. If you're interested in knowing whats going on with min heejin and new jeans you should watch it. I havent yet so im hoping to react to it with you
I’m about to react to it. Should be up in about 2 hours. Thank youuu
@@naniluv1_kpop i can't wait. I absolutely love your reactions to her videos. It's so nice to not have a reactor who just mindlessly agrees with everything just for views. I like how you just say what you feel cause it gives me an opportunity to type paragraphs here 😂. Also Namjoon is dropping his album In a few hours. So please look forward to that too 💜. Lots of love from armys🥰💜💜💜
Do some research on Min Hee Jin. She spent 18 years working for SM. She was planning to ruin Hybe/Bts and steal New Jeans from Bang pd who owns 80% of Ador the label that Njs is at. It's a long story...good luck! 💜
I'm sorry but you're just missing the point 😂
You have missed the definition of the usage of family in the SK music industry. The family is the look, sound etc. It's cookie cutter. Also what is a kpop sound because BTS has multiple GLOBAL genres. Kpop is not a genre.
new jeans also supported min heejin. very bad. they are on the same side. they are enemies of all k-pop groups, not just bts.
Wrong theme but you should absolutely react to Babymonste rI would recommend Sheesh and Like that.
Perdón por mi comentario,pero creo que nada más no quieres entender el motivo de el video 😅
O tal vez tienes que ver más BTS para entender 😅
Espero que sigas escuchando más BTS 💜💜💜💜💜💜💜
Bro where were you all this time I jst discovered support from 🤚🤚
Yerrrr, thank you for the support 😎. I appreciate you!
Please react to their performances
who's everyone?
Min hee jin is not authentic 😑
Probably not authentic but I was just getting at that she has to be somewhat apart of NewJeans success. I don’t know who this person is until this video so we’re definitely going to be deep diving into this. Thank you for watching! I appreciate you!
@naniluv1_live currently there is a big drama around her and hype is suing her and stuff , she is creepy .
@@naniluv1_kpopI've watched this couple of months ago and to see what is happening right now at Hybe's building.. i now think BoraCity has this foreshadowing vision.. cause, yes.. it's true that New jeans CEO wanted ALL the credit to her even if it's not even her company 💀 There's a saying Give credit where credit is due... But it's not in her vocabulary i guess 🤷
19:58 tell your co worker they got taste
They watch the videos lol I’ll definitely let them know 🫡
You are missing a lot of the points been made here.
13:28 how they all make pop music?
I don’t think I was alluding too that. If we’re talking about Justin Bieber & Ariana then I don’t think they fit the kpop demographic so they wouldn’t be geared/marketed towards kpop fans. I think 😅 lol thanks for watching!
@@naniluv1_kpop a lot of Kpop stans stan these artist tho especially Bieber he’s very well loved in Korea. I think you’re mixing up genre with industry 😅
Baby monster is trash, in terms of kpop
I have an unpopular opinion about this video, this video that you reacted to is actually not very good, the person is talking about the company's achievements and how it became big, but hybe is not a big4 because there is simply only big3 because These were the companies that practically founded kpop, so the person in the video started lying at the beginning, those who say "big4" are fans of hybe and hybe groups, why outside of this bubble no one says that, I also saw her saying about how the companies have similar sounds, which is not true, the truth is the company has similar "styles", SM tends to make experimental music, and is known for having great kpop vocalists (the best I would say) yg is a more hip/hop and EDM style, not "noisy" music as she herself said, and is also known for having really good great rappers and for having great vocalists, jyp is known for making complete groups, and is much more diverse, with music of all styles with people who do everything, among the hype there is BTS who are the ones that stand out at the moment, however hybe uses something called "payola" which is basically fraud purchased streams, fake album sales and even even buying prizes, this is not the case with BTS, in fact they got to where they are with their effort, turning bts from hybe's artist grid, there are few groups that are saved, including hybe is currently receiving an exposure of how it It's really a fraud, trying to sabotage groups from another company and even trying to sabotage one of its affiliated companies because one of the CEOs didn't want to do what hybe told her to do (buy stream and sabotage groups) you can just go google for 5 minutes and you'll see as hybe is a rotten company, bts fans please don't create a disturbance in my comment, I'm talking about hybe only.
It's true that no one says Big 4 lol but I guess what she meant is when people started debating if BigHit was now part of the BIg 3replacing other company or if now there was a "big 4", but that discussion ended like you said bc YG, JYP and SM are known as the big 3 and are basically the foundation, and also bc BigHit Ent. changed into Hybe adding more labels and then it BigHit Ent. rebranded as BigHit music. It's confusing but I get what you're saying but she's not lying or confirming that everyone says that Hybe is the Big 4.
About the "sounds" that is what kpop fans said, they are more into "sm sound" for example. Then she mentioned that it was bc the groups under a company can have similarities in things like styles while showing different songs and MVs. If someone called "noisy" some songs doesn't mean it's a fact replacing the name of a musical genre, it's just something that people mention lol
About payola, buying awards or whatever for different artists I agree with you that it can be hybe or even the own different labels. There're no proves yet so I don't judge but definitely I think Hybe is not a saint. Since they started debuting groups like crazy and adding more people to administrate Hybe too, a lot of things feel inorganic.
BTS are the most organic ones, they always proved to the ones who spread those rumors and fake news that they are wrong. It happened in 2015 too and those accusations now but referring to 2017 are just as stupid bc they gained a lot of popularity back then. BigHit didn't bought albums and armys are not bots. Their concerts are the PROOF of that. 😌
Payola? They barely get airplay too and they are the ones who the sales, streams and followers do match.