@V R Fair enough VR, but at half the cost, it still has a 1500 lb payload. And when I need more "bed," I will use a utility trailer, high rack, or hitch mounted cargo carrier.
@@fordmaverickmaniac Absolutely, there’s no one size fits all. If you’re spending extra money on a utility trailer, high rack, and cargo carrier you’re at the price point of a midsize truck. Again, if the Maverick works for you that’s that.👍
You are spot on Ford quality control sucks and they are missing chips and customers are getting Platinum sticks that are missing chips that make them XLT
@@robedmund9948 Ford sold 700,000 F Series trucks last year..for comparison, Toyota Tundra...100,000. There's a reason they've been the best selling vehicles for 46 years
Your absolutely right, I’d buy a new f150 right now if they were 40-45k for a lariat. But with them being at 70k. There is no way in hell I would buy one and I make a little over 100k a year
@john smith Yep, our household income is $120,000. Kids grown up, house paid off, and couldn't imagine paying $45 - $50k for any vehicle much less $70k+. That's insane. I'll drive rusty junk and have fun instead of making $1000 a month payments.
They priced themselves out of the market. 60k for an XLT with cloth seats and basic options? NO Thanks! the Maverick which is popular is plagued with recalls, the Lightning simply isnt a real truck and Ford stopped production due to the batteries. I bought a 2023 Nissan Pro 4x fully loaded for 43k off the lot, thanks to your review Ben!
@@ItsJimmei My brother had a Cummins Nissan and that thing blew up so many times and needed a engine replacement before 50,000 miles. He sold it to a dealership for what he paid for it
I think everyone’s a bit weary to buy the blue oval these days. Massive supply chain issues, MSRP increases, and slimy dealer markups make for understandable hesitancy on the consumer’s end.
@@omardevonlittle3817 yup, Ive been looking at used ‘21 XLT 302a’s and it seems almost all of them under $50k have either been in accidents or have recalls.
@@omardevonlittle3817 When the ford president comes out and says we have quality issues with our cars....that's a big tell. Its sad because I had my heart set on a new Ranger Tremor...may have to pay a big extra and go Toyota this time around.
Not only are the prices ridiculous, the dealerships in my area are fully stocked but refuse to offer any discounts or negations off of MSRP. The salesman I’ve been working with has admitted that these trucks aren’t selling. Rising interest rates, a looming recession and lack of demand…….and still refusing to negotiate. Bold strategy. Let’s see if it works out.
Hey I see that around my area. I ordered a new truck because mine was totaled. Price protected supposedly. Nope they added a adjusted market value to the MSRP ordered price. They can keep it.
@@josephpuchel6497 If you’re willing to travel, take a look at Granger Ford in Iowa. I was quoted 3% below invoice on a 2023 Tremor. Granger has solid reviews online.
They mayhave bought these truck outright not based on a Floorplan financing scheme. They won't budge until the value of the trucks drops sufficiently that they will be forced to lower their prices. But with the tight used truck market don't expect them to budge much
I 100% agree with you. Back in 99-00 I worked at a Ford dealership as a lot porter. A base model F-150 XL "work truck" was around $21k. Most of the XLT's ranged from the mid to high 20's. Top of the line 4×4 lariat trim with the off road package fully loaded was $36k!!! They have gone way overboard with pricing. Truck payments are surpassing mortgage payments for gods sake
@@connor_flanigan its crazy how the prices have blown up. I understand there is many more trim packages than before and get why the platinum and limited trims are pricey. But that doesn't explain why a base model work truck F-150 is barely under $50k! Thats ridiculous
Price Price Price. Especially considering the current interest rates. Auto makers have out priced their customers. $70k for a F150 XLT, that's roughly $20k too much.
Easily 20k too much. I bought a 2018 f150 XLT 302a brand new. At the time the msrp was $48k and there were insane incentives. Walked out paying $36k for the truck. When it was totaled in 2022, I went shopping again and for the exact same truck configuration in a 2022 model I was looking at $60k with no incentives… I was absolutely disgusted with those prices. And quite frankly as much as I love the superduty and would love to have one; I don’t need one. A half ton is plentiful. I settled on a preowned 2021 f150 XLT 302a that had everything I needed. It had 16k miles on it and I was able to get it for $40k. Still disgusted me that I paid more for a used vehicle than I did for a brand new one 4 years earlier, BUT, insurance money helped greatly considering the 2018 was paid off. All that being said, I couldn’t imagine trying to buy one brand new or even used right now with how expensive they are. Ford has definitely priced themselves out of the market and it’s a shame. They’re great trucks; but no half ton is worth 70k. That’s outrageous. At the end of the day, it’s still a ford. It’s not a Lamborghini or Ferrari.
Across all brands, it’s price. They have raised prices way to high. Could get fully loaded truck for 50-60k or less a few years ago. Same truck today is 70 or more, also now includes terrible rates, leases suck and no incentives or rebates. Dealers forgot what negotiating is as well. I am waiting for this to change before I buy new, think many are starting to do the same
Yeah the problem isn’t they didn’t just go up but they aren’t 5-10k off either. If it was 50-55k for a new one that would be expensive but over 60k for an xlt f150 is just absurd. Don’t even get me started on cab and chassis trucks
Unfortunately these auto prices are not coming down. I run a manufacturing facility and due to the increased costs of everything, labor, raw materials, vendor increases, etc, we've had to raise prices roughly 30% to keep the same margins. It looks like the average auto price is right in line with this same increased percentage since 2020. Until all direct costs come down, these auto prices will not come down. They will just bank on making more profit per unit to make up for the decreased volume.
Glad I bought my Super Duty in 2018. I had it at the Ford dealership for an oil change, and a salesman tried the spiel for me to trade it in saying the low miles will get a great deal. Uh, yeah...good deal for him marking up my truck for the used car lot, and then getting me to pay his markup for the new one.
One of the things that surprised me when truck shopping in 20-21 was the price difference between 150s and 250s/350s. With there being so little difference the SD made more sense. I’m wondering how much that adds to SD sales. Also if you need a CCLB going to SD is your only option. Even with A plan my 350 Lariat was $70k
They aren’t selling at that dealership because they are greedy and selling at high MSRP. Vern Eide Ford in Mitchell SD is where I get my vehicles and they are up to $10k off sticker on 2022 and $7500 on 2023s.
For those prices, I could literally fly up there first-class, stay in the best hotel, buy a truck, drive it back to Texas, and still be thousands of dollars ahead.
@@danmontie6367 and my local dealership Eide Ford in Bismarck ND is asking $20k over for 2023 F250s. These greedy dealerships need to be known for when prices finally do come back down.
I started looking a couple years ago, but the prices are too high. So glad I bought a Tacoma years ago. Most dependable truck that will run for years... I'll just hold on to my money and keep enjoying my trust Taco.
Agree with all your points Ben. Unfortunately, middle-class people are getting priced out of housing and cars right now. Inflation is absolutely crushing them. Interest rates are high, prices are high, and incomes have not kept up.
These crazy high prices are why I’m buying out my 2020 F150 lease. My same pickup in a 2023 is $10k more MSRP than my 2020. Test drove one and I like my seats better and the ride on the new ones is squishy feeling. Not gonna pay $70k for a pickup I don’t love.
Great video and I think you hit the nail on the head as far as the f150 XLT package. I live in NY State and the prices on the Ford pick ups are unreasonably high. I have owned Ford f150’s and many Ford SUV’s with most of them having the XLT and 301A package. I am a middle class worker and unfortunately Ford has priced me out of the market. The XLT trucks I have looked at are overloaded with options. Pick ups at my local Ford dealer are mostly in the mid sixty thousands and up. Such a shame things have gotten so inflated.
Wow. That is even more than the XLT window sticker of 57k I found on a lot in CA. I posted the window stickers of 2 XLT Mavericks with lux upgrades on my channel showing they both cost just $300 more than the F-150.
Yes price is the biggest factor with the lower sales. This means that they are less likely to sell a truck to someone who really doesn’t need it. However, there are two other factors you didn’t mention in your video. The first factor is higher fuel prices, and the second is the styling of the truck. In my opinion, the current F series didn’t change enough from the previous generation to warrant someone buying a new one.
I know a few people in the car business and they say that prices have gone up on most pf the parts to build new vehicles leading to the higher prices. Get rid of dealerships aka the middleman is the answer.
Agree. Styling is flat out boring. No decoration or anything to make it stand out. Chevy the same. 19 and newer chevys are uuggllyy. Ram looks more sophisticated but even those are overpriced.
In 2014, then head of marketing for Chevy trucks, Maria Rohrer, did a press video introducing the high-country base priced at $45K. She mentioned consumers being receptive to the over $40K price point. Fast forward less than 10 years, with a high-country base price of over $60K. The biggest problem is that truck manufacturers have dramatically increased their product prices, while the wages people earn to buy these vehicles have not kept up with the increase.
I got a 2016 XLT for $35k. I’m interested in a new one for $40 - but - 65-70 is crazy. Refreshing to see all the comments that prices are out of control - thought it was just me.
Ford trucks are aluminum 😐 collision shops are not set up for aluminum repairs I work at a Ford dealer collision center and the management does not understand that they need an aluminum welder 😐 Ford pickup trucks are mostly pop riveted together but you still need an aluminum welder 🤦🏻♂️
I bought my 2018 F150 super crew XLT for 24k. Yes it had 12k miles but dam that was a good deal. It has 85k miles and I'm not even thinking about spending 50k on a new one. Who can afford these prices.
i bought 2022 ford f250 lariat tremor 2/17/2023, i bought 2022 Ford bronco outerbanks sasquatch on 2/25/2023 and 2022 ford mustang gt 5.0 premium pp1 on 7/2/2023. mustang was 10k over msrp (market adjusment). tremor and bronco was purchased at msrp. mustang i got from a las vegas dealership. tremor and bronco from my local dealer in page arizona.
Price and quality…no way I’m spending that kind of money in exchange for a monthly trip to the service department arguing over getting it fixed. NO WAY!
Prices jumped nearly $10,000 for a lot of models from the start of 2022 sales until the end of 2022/start of 2023. Few people got raises to adjust for that kind of inflation I'm sure
22 CC 6.7 Lariat F350 BASE price was a little over 10K less than the 23 CC 6.7 Lariat F350 I ordered recently. Crazy but If I wait a couple more years it might be worse.
Case in point, I will be taking delivery of a 2023 F350, loaded XLT and the sale price is only about $1500 more than the F150 xlt models you are showing. Granted i am getting a gas engine but the capabilities blow away rhe F150.
My 2014 f150 xlt 302a with 5.0 was 30k canadian in 2014 one of the last steel f150s ford sold. A 302a now is now north of 60k, its not nearly twice the truck
I bought a 2022 f150 xl...supercab long bed 5.0, 2wd....41000, this is a truck to me cause vinyl seats and rubber mats which make it tough for my landscape business...it's comfortable and works awesome, to me this is what a truck should be tough!! All these features are expensive and also fancy interior doent hold up to work conditions so I
This is the smartest and wholistic information I have ever watched when considering buying a new truck. Thanks Ben, you’re a genius, maybe because of your video Ford and all the other manufacturers will bring 10s of thousands of dollars in incentives so the average Joe can afford a regular truck!! Keep up the great job 👏
I bought a new 2022 F150 last year. Got $1800 off sticker . I am retired so I paid cash for the truck. I ALWAYS buy the base model and add what I need and don't add fluff that costs thousands. I buy a V8, 20" tires, Tow package, FX4 (I do a lot of mountain road driving), and a supercrew. THEN....I add aftermarket speakers and amp (Focal), BFG KO2 tires, Aftermarket LED's (Morimoto), and a great Weathertech aluminum Tonneau (I love this thing !!) Bam....48g's for the truck, 3 g's for the stereo, 800 bucks for the tonneau, and 1200 for the BFG's. For 53 grand I have a terrific vehicle.
I was planning on buying a new one last year. I currently have a 2015 xlt but there is nothing wrong with it and at these prices it’s a big nope. I may just keep it and only use it for truck things and get something else to daily. They are going to put themselves out of business with this cash grab. I work in manufacturing and we made parts during the whole pandemic. They never stopped building these vehicles. They built them and they are sitting in fields all over the US. This whole thing is mismanagement and greed.
I bought a Ford Raptor fully loaded new in 2010 for $43,000. That seemed like all the money in the world at the time. I still have it with just 50,000 miles and still like new condition. I took in in for servicing and the dealer said they would give me original list on a new Raptor. I thought, OK what would that amount to. They wanted $110,000 for the Raptor. I looked at them and said, my truck and $61,200 (original sticker on mine was $48,800). I though, whatever you are smoking you should stop or pass out enough for the rest of us. No wonder the lots are full of trucks.
I can't afford a new f150 and the fact that they are having like a 90% quit rate of new hires at the f150 plant in michigan is definitely not helping their build quality. Plus they are to concerned about the amount of trucks out the door vs the quality of trucks they build.
Im in the market for a brand new f150 xl stx talked to a salesman and they dont want to negotiate!!! I offered 45k they r asking 53k for a base truck!!
6 months ago I was looking for a new truck, 3 different dealerships in Dallas and mid cities all gave me the same… method of sale… for lack of a better description. More or less: “We will take your order, but not your deposit. When your truck comes in you will have the opportunity to bid on your truck with other interested buyers. Once your order is placed you will get notifications of auctions as vehicle’s come in, and you too can bid on trucks others have ordered as well.” When I said what the heck? They responded “We are getting less inventory, and just can’t turn down the $20,000 to $50,000 over sticker, we have to keep the lights on somehow.” When I looked online, I found a lotta folks recommending that you order your truck that you want at as many dealerships as you can, so you’ll have a good chance of getting your truck at a reasonable price, not too much over sticker. Think about that, 12-15 dealerships in the Dallas area alone, double that in the DFW area. So let’s say for easy math, 100 buyers do this. So at 12 (or more) dealerships order 1,200 trucks ordered for 100 customers, so you see the problem. I was about to do this but bought a RAM 2500 instead. 😊
A large dealer here in WNY and CNY has almost 400 f150s in their new inventory plus another probably 50 in used inventory. There’s also about another 2-3 bigger dealers in the area with a few locations that have a bunch of new f150s unsold
West Herr? Bunch of clowns putting out an advertisement they have 200 2022 Model Year vehicles they need to move by end of February. Inquired on an F150 and they did not even attempt to budge on price. They can keep em!
@@K-Wall yeah Westherr. I went to the Getzville location and they probably had about 50 on the lot maybe less but definitely more than usual because all the new f150s were spilling over into the used section. I tried inquiring about a wrangler 4xe that has massive rebates but they wouldn’t budge on the monthly payment and it was already sitting on the lot for over 90 days so at this point it could sit longer for all I care
Have 2010 FX4 F150, I am ready to replace it. With the crazy prices, I will just wait to see who offers a truck at a lower price and buy that. Ford and the others will loose customers to the 1st manufacture that figures this out and drops prices to something reasonable. As Ben said, pricing their customers out of the market..
Honestly it’s a luxury for us to afford a raptor. Ford has stopped being the everyday man’s truck and a luxury. Pair this with extremely shady dealers. I drove almost 4 hours to pick this raptor up from a honest dealer. I had over 30 dealers closers. That says a lot.
Trucks cost as much as homes in certain areas. Some people have these trucks and drive 5 miles a day. To work and back home. Some people can't even use tools but have a truck. Maybe people are actually beginning to think. Do I really need a freaking large truck?
I was just looking to trade out my 08 ranger for a 22 f150. My local dealership wants 63k for a loaded lariat, and they have around 20 on their lot in which they can't sell due to the do not drive recall on the wiper motors and flickering light issues. Now I am looking at ordering a 250 for just 6k more.
I think the EV side of things is costing the manufacturers a crap ton of money and they can't sell them for high enough price to turn a profit so they are way overcharging on ICE vehicles to offset that loss.
who would want that F150 Lighting POS anyway!!! I talked to the Amazon Kid today... those New EV clunkers they have only go 120 miles.... he said they have to come out to him and truck swap so he can finish his route!! BIdens dream of battery cars is as fogged as he is!!!
Price… 10 years ago, I could have bought a new lariat F350 with the diesel for less than todays 2023 XL f150 with the appearance package. As much as I want a truck, I can’t see myself ever justifying $60,000 for a mid trim half ton.
I’m a Ford guy and I’m not buying a new car right now. I want a mid sized truck, not a full sized truck, and my only option is a Ranger. But I hate driving a car with an Eco-Boost motor. I’ve tried them and I don’t like the way they drive.
Ben - I couldn’t agree more! Ford prices are ridiculous! I’ve been looking at buying a full-size half ton for a year now. There was no inventory but now there’s some. Not to mention the fact that It still takes ford months to produce a custom order where it takes Ram weeks. And, ford (and others) are eliminating options that people want (heated steering wheels here in NE). For a $70k truck, getting a $140 credit for the heating steering wheel credit! 😂. But here’s the thing - we can complain all we want to but, you will not see stickers come down - ever! Not to mention people are still buying them! Maybe slower but as you mentioned there’s no higher line trucks on the lot because the rich people are buying them! Where’s the incentive for ford to drop printed monroney labels?
@@davida.4509 correct...facts are facts....gonna take longer to get a custom vehicle from a manufacturer that builds & sells way more trucks than another...didn't u graduate high school?
@@andybales7318 - yeah as a matter of fact I did. And I work too. You need work? Got nothing better to do than send out stupid $hit. Custom trucks?! Fords? You’re a comedian too.
I have been buying Fords for well over 30 years. I even converted my wife from being a Chevy owner. I recently went shopping for a new F-150 and literally became sickened to my stomach when I saw the prices. We bought a New Mustang GT Premium Convertible and Leased a new F-150 3 years ago and the prices have gone up to insane levels. The lease was $200.00 more per month for less truck. Salesman has been hounding us since we walked out of the showroom. Automakers are so focused on EV's and premium models at this time. Thank Goodness we have a spare vehicle. Ford, I hope you are listening to the consumer because the current prices are insane to say the least.
2006 I paid $31k for an F150 4x4 with heavy payload package and 8ft bed. It was also 0% financing for 72 months. Paid it off in 2012 and still drive it today.
What’s happening is that we are living in 2010 salaries and the automobile industry is living in 2023 economy. We all need a huge pay raise long overdue to catch up to 2023 economy 😊
If you have debt, do not have a fully funded retirement, one million in total wealth, not able to pay cash for a new vehicle, borrowing money to purchase a rapidly depreciating vehicle is pure foolish. Especially in the Biden economy.
I paid cash in 07 for my new F-250 WT. $23,000.00. It's still in perfect condition. 130,000 miles. With the ridiculous prices today I wonder what I could sell mine for?
Meanwhile, truck campers are sitting unsold on RV dealer lots because there is a lack of HD trucks to haul them. Moreover, it appears that Ford has downgraded its payload capacities specifically for campers (unlike GM and Ram) which is why some camper manufacturers no longer recommend Fords.
Great Video. Looking back at my 150 purchase. I now feel like I hit it at just the right moment. In Sep/21 purchase a 21 crew cab/XLT/301A/FX4/5.0 . after 2k dealer discount and ford coupon for additional 2k. bringing the net price down to 51k. And still qualified for 0%/72month . Dealer tried to walk back the 2k dealer discount once i reveal my coupon but eventually gave in. dealer discount was listed online. Fast Forward . Truck just about paid off/zero issues/only 13k in miles. I'd love to get back into a super duty. But don't see that happening anytime soon.
I bought a new 2023 GMC DENALI ULTIMATE 2500 HD duramax diesel in February. First GM vehicle I’ve owned in 19 years. Every new f250 diesel i found on a dealers lot, they were asking $10,000over sticker. Bought the Denali for $6,200 off sticker !!
But they are over charging on Raptors. Guess what I’m not gonna buy, there 20k over sticker, only fools do. It’s giving Ford a bad name. IMO Ford needs to get their dealers under control.
Let's take a look at some of the reasons, IMHO. #1 Reason: EcoBost, Nothing but junk after about 50 kMiles. #2 Reason: Dealer markup over MSRP, folks don't forget that stuff. #3 Reason: Trucks are way too much $$$. #4 Reason: No manual transmission (i.e., there still some real men and women who can shift gears). #5: Too much unproven technology. A nightmare to get fix when things go bad. #6: Dealership service centers. They either over charge a customer, cannot fix things correctly, don't have the trained/qualified staff. Service centers are more focused on making $$$ than performing quality work. Just my $0.015 worth.
for me, it's ford's insistence on selling turbo charged six cylinders. it seems like 1/10 trucks on the lot are 5.o's. * I know the ecoboosts are great motors but some (many?) of us still prefer the v8.
Last month I bought a 4x4 super cab for 42300 with a 49+sticker. It was a demo with 1200 miles. Ford finance offer of 3.9 for 72 months is the only reason I bought it.
Did an online price for a 2023, XLT trim F350SD, SC, 4X4, 7.3 Godzilla , SW pickup, towing setup with propane prep. Basic work truck setup to pull. $83K MSRP. Price to me at a local dealer TTL, fees, setup, and $20K Scarcity mark-up $116K! Will be a cold day in hell before I spend that on a work truck.
I had a friend working in auto industry and part/material prices were going up weekly during the pandemic. Part of me thinks inflation is actually affecting people, and part of me think ford is trying to make more money per unit, dealers are doing the same as they charge over msrp for the best vehicles, and also they didnt have to give incentives. I think if part pricing comes down then they should lower msrps but I don’t see that happening. They’ll probably go back to rebates like the old days of dealers stop ordering vehicles. Automakers have to keep the assembly line going
I purchased a fully loaded F-150 platinum in 2009 for $55K. At that time I thought I was a super baller. The mark up and inflation is beyond ridiculous.
A friend of been has had a new raptor ordered and has been over a year now and has not been built yet. Was upped to a 2023 and still saying 3 months till they start building. I ordered a custom loaded ram 1500 limited 2023 and only took 3 months.
Living near Louisville KY, which is home to the Super Duty plant, I can tell you there are thousands of them sitting in storage lots around here half built waiting on parts.
I used to have a 2018 F150 went to buy a new one prices were outrageous for a lariat. Looked at Ram ended up getting a 2022 Laramie with a msrp of $56,000 they took $10,800 off that and a nicer truck with more options than a more expensive lariat.
I'll wait on buying a new Superduty. I've got a 2017 and it's cherry. My dealership called me up and asked about it. The salesman was dying when I told him the mileage and that I had no plans on trading it in.
gas prices being over 3$ will hurt light duty truck sales. Cost of ownership matters as well. Work trucks get bought because companies need the tools regardless of MPG
I have owned about 10 ford trucks in my life ranging from a F-250s to couple F-150S and several Rangers. I did. own 1 dodge. My current truck is a 2019 for ranger XLT super crew with 4x4,i have had it for almost 2 years and I honesty love it, I didn't love that a replacement tail light that was cracked cost almost a thousand dollars and that's even keeping my module for the blindspot monitoring. Ford has lost their minds, I have always been a loyal customer and loved the brand buy they have become just ridiculous with their pricing, I got my Ranger for 33K and I thought that was a lot for what it is. the sticker was almost 39k but it was a service demo with 9400 miles on it so I got a discount. I didn't mind buying the demo at all at that time they were dam near impossible to find and most dealers were marking stuff up. I've never owned a foreign made truck before but I am seriously considering it at this point , I have heard Toyota still has very reasonable pricing on their trucks. ford needs to get their act together because I can't believe there aren't more like me getting fed up with their prices and thinking of swithcing to Toyota or some other maker
$65,000 for an F-150 XLT 302a is just insane. I bought a 2022 F-150 XLT 302a with a 2.7L ecoboost for $53,000 last year, negotiated to a good bit below MSRP. Anyone actually paying that price for an XLT is crazy.
Trucks are too expensive...the end!
I bought a Maverick truck I show on my channel for just 27k.
@@fordmaverickmaniac I think they were talking about body on frame trucks not utes.
@V R Fair enough VR, but at half the cost, it still has a 1500 lb payload. And when I need more "bed," I will use a utility trailer, high rack, or hitch mounted cargo carrier.
@@fordmaverickmaniac Absolutely, there’s no one size fits all. If you’re spending extra money on a utility trailer, high rack, and cargo carrier you’re at the price point of a midsize truck. Again, if the Maverick works for you that’s that.👍
No shit. A lot of words to say prices are outrageous. Not to mention interest rates.
High prices plus high interest rates = I will keep my current truck for the foreseeable future.
Me also brother ! 👍🏻✌
same here. 100% paid off 2019 Ford Ranger STX. Dealer called saying 4k off.. i asked what is the price, 55k. I said F-NO.
I need a big full sized... I'll buy an old beater that has 200K miles for way too much money!!
Same. Just re done all suspension on my 2010f150. Hopefully il get another 2-3 years
$65,000 DOLLARS for a FORD XLT🤔!? Are they OUT OF THEIR MINDS? And NO HEATED STEERING WHEEL? I TOTALLY AGREE with you, Ben!
The XLT is by far the worst performance and overall feeling
You are spot on Ford quality control sucks and they are missing chips and customers are getting Platinum sticks that are missing chips that make them XLT
People ARE buying them. Look around you at any stop light. Someone is buying them.
I'm not paying a house payment just to own a new truck! 08 is coming back!
@@robedmund9948 Ford sold 700,000 F Series trucks last year..for comparison, Toyota Tundra...100,000. There's a reason they've been the best selling vehicles for 46 years
Your absolutely right, I’d buy a new f150 right now if they were 40-45k for a lariat. But with them being at 70k. There is no way in hell I would buy one and I make a little over 100k a year
45 to 45 still ti high
@john smith Yep, our household income is $120,000. Kids grown up, house paid off, and couldn't imagine paying $45 - $50k for any vehicle much less $70k+. That's insane. I'll drive rusty junk and have fun instead of making $1000 a month payments.
I’m 24 just bought the blackout appearance lariat best purchase I’ve made
@@CharzardQp blackout packages are pretty sweet...what color truck
So u are saying u won't purchase a full size truck ever again? Because all full size trucks are in that range now...loaded trucks, at least
They priced themselves out of the market. 60k for an XLT with cloth seats and basic options? NO Thanks! the Maverick which is popular is plagued with recalls, the Lightning simply isnt a real truck and Ford stopped production due to the batteries. I bought a 2023 Nissan Pro 4x fully loaded for 43k off the lot, thanks to your review Ben!
I have a 2015 Lariat, gonna go Pro 4X next Fall. Ford has priced me out!!!
Where did you purchase your Nissan Tai? That’s a great price for that truck
Nissan can’t even give away their trucks though lol, that’s why they give out crazy discount on them. Wait til when you try to trade out of them too.
Nissan are cheap because nobody wants them
@@ItsJimmei My brother had a Cummins Nissan and that thing blew up so many times and needed a engine replacement before 50,000 miles. He sold it to a dealership for what he paid for it
I think everyone’s a bit weary to buy the blue oval these days. Massive supply chain issues, MSRP increases, and slimy dealer markups make for understandable hesitancy on the consumer’s end.
Not to mention reliability and build quality concerns
Don't forget the constant quality related recalls. 😔
@@omardevonlittle3817 yup, Ive been looking at used ‘21 XLT 302a’s and it seems almost all of them under $50k have either been in accidents or have recalls.
@@omardevonlittle3817 When the ford president comes out and says we have quality issues with our cars....that's a big tell. Its sad because I had my heart set on a new Ranger Tremor...may have to pay a big extra and go Toyota this time around.
And can u name another manufacturer not doing the same thing?
Not only are the prices ridiculous, the dealerships in my area are fully stocked but refuse to offer any discounts or negations off of MSRP. The salesman I’ve been working with has admitted that these trucks aren’t selling. Rising interest rates, a looming recession and lack of demand…….and still refusing to negotiate.
Bold strategy. Let’s see if it works out.
Hey I see that around my area. I ordered a new truck because mine was totaled. Price protected supposedly. Nope they added a adjusted market value to the MSRP ordered price. They can keep it.
@@josephpuchel6497 If you’re willing to travel, take a look at Granger Ford in Iowa. I was quoted 3% below invoice on a 2023 Tremor. Granger has solid reviews online.
@@josephpuchel6497 So you are taking the bus 🚌
They mayhave bought these truck outright not based on a Floorplan financing scheme. They won't budge until the value of the trucks drops sufficiently that they will be forced to lower their prices. But with the tight used truck market don't expect them to budge much
Then these same dealerships , wonder why they are not selling ?
I 100% agree with you. Back in 99-00 I worked at a Ford dealership as a lot porter. A base model F-150 XL "work truck" was around $21k. Most of the XLT's ranged from the mid to high 20's. Top of the line 4×4 lariat trim with the off road package fully loaded was $36k!!! They have gone way overboard with pricing. Truck payments are surpassing mortgage payments for gods sake
I Remember When you could Buy A New Truck for $4,995 Now They Want More Than That Down 🎯💰💰💰💰💰💰💰💰
in 2011 I look at a new STX regular cab with V8 - $23,000
@@connor_flanigan its crazy how the prices have blown up. I understand there is many more trim packages than before and get why the platinum and limited trims are pricey. But that doesn't explain why a base model work truck F-150 is barely under $50k! Thats ridiculous
$12,000 was cool 😎 but not 10x that price…. for $120,000 I can get a Lamborghini and put a hitch on it
Price Price Price. Especially considering the current interest rates. Auto makers have out priced their customers. $70k for a F150 XLT, that's roughly $20k too much.
Easily 20k too much. I bought a 2018 f150 XLT 302a brand new. At the time the msrp was $48k and there were insane incentives. Walked out paying $36k for the truck. When it was totaled in 2022, I went shopping again and for the exact same truck configuration in a 2022 model I was looking at $60k with no incentives… I was absolutely disgusted with those prices. And quite frankly as much as I love the superduty and would love to have one; I don’t need one. A half ton is plentiful. I settled on a preowned 2021 f150 XLT 302a that had everything I needed. It had 16k miles on it and I was able to get it for $40k. Still disgusted me that I paid more for a used vehicle than I did for a brand new one 4 years earlier, BUT, insurance money helped greatly considering the 2018 was paid off.
All that being said, I couldn’t imagine trying to buy one brand new or even used right now with how expensive they are. Ford has definitely priced themselves out of the market and it’s a shame. They’re great trucks; but no half ton is worth 70k. That’s outrageous. At the end of the day, it’s still a ford. It’s not a Lamborghini or Ferrari.
The problem. People is still buying it.
@@dv2179 not for long
Prices are insane. Same truck in 2019 was 40
Across all brands, it’s price. They have raised prices way to high. Could get fully loaded truck for 50-60k or less a few years ago. Same truck today is 70 or more, also now includes terrible rates, leases suck and no incentives or rebates. Dealers forgot what negotiating is as well. I am waiting for this to change before I buy new, think many are starting to do the same
@hoyrxedybbg
Go away…
Definitely waiting bro👍
I think the supply constraint excuse has been milked to death. No one believes it anymore, it's just plain GREED!
Yeah the problem isn’t they didn’t just go up but they aren’t 5-10k off either. If it was 50-55k for a new one that would be expensive but over 60k for an xlt f150 is just absurd. Don’t even get me started on cab and chassis trucks
Looks like completely relying for China and SE Asia for a majority of the parts for American vehicles wasn't the best plan
Agree entirely Ben! I bought my ‘20 PSD SD new, it was $57k. XLT with a few goodies. There’s no way I’d pay $65k for a F150 right now.
You nailed it. No way I’m spending 70k on a truck
Unfortunately these auto prices are not coming down. I run a manufacturing facility and due to the increased costs of everything, labor, raw materials, vendor increases, etc, we've had to raise prices roughly 30% to keep the same margins. It looks like the average auto price is right in line with this same increased percentage since 2020. Until all direct costs come down, these auto prices will not come down. They will just bank on making more profit per unit to make up for the decreased volume.
Glad I bought my Super Duty in 2018. I had it at the Ford dealership for an oil change, and a salesman tried the spiel for me to trade it in saying the low miles will get a great deal. Uh, yeah...good deal for him marking up my truck for the used car lot, and then getting me to pay his markup for the new one.
Atleast you werent roped in to the new smell of plastic...
One of the things that surprised me when truck shopping in 20-21 was the price difference between 150s and 250s/350s. With there being so little difference the SD made more sense. I’m wondering how much that adds to SD sales. Also if you need a CCLB going to SD is your only option. Even with A plan my 350 Lariat was $70k
Yeah my local dealer had a nice 250 Gasser that was less than probably half of their F150s makes zero sense.
1994 F-150 XLT with over 150k miles selling for $10k or more is crazy too
I agree. A person should look up the blue book value , to see what this truck is really worth.
They aren’t selling at that dealership because they are greedy and selling at high MSRP. Vern Eide Ford in Mitchell SD is where I get my vehicles and they are up to $10k off sticker on 2022 and $7500 on 2023s.
For those prices, I could literally fly up there first-class, stay in the best hotel, buy a truck, drive it back to Texas, and still be thousands of dollars ahead.
@@danmontie6367 and my local dealership Eide Ford in Bismarck ND is asking $20k over for 2023 F250s. These greedy dealerships need to be known for when prices finally do come back down.
It took you 9 minutes and 3 seconds to say what could've been said by simply saying, TRUCKS ARE TOO EXPENSIVE.
I started looking a couple years ago, but the prices are too high. So glad I bought a Tacoma years ago. Most dependable truck that will run for years... I'll just hold on to my money and keep enjoying my trust Taco.
Agree with all your points Ben. Unfortunately, middle-class people are getting priced out of housing and cars right now. Inflation is absolutely crushing them. Interest rates are high, prices are high, and incomes have not kept up.
These crazy high prices are why I’m buying out my 2020 F150 lease. My same pickup in a 2023 is $10k more MSRP than my 2020. Test drove one and I like my seats better and the ride on the new ones is squishy feeling. Not gonna pay $70k for a pickup I don’t love.
I’m was about to the same-thing with my 2021 lease but the monthly payment is higher than a new car right now because of the interest rate
Great video and I think you hit the nail on the head as far as the f150 XLT package. I live in NY State and the prices on the Ford pick ups are unreasonably high. I have owned Ford f150’s and many Ford SUV’s with most of them having the XLT and 301A package. I am a middle class worker and unfortunately Ford has priced me out of the market. The XLT trucks I have looked at are overloaded with options. Pick ups at my local Ford dealer are mostly in the mid sixty thousands and up. Such a shame things have gotten so inflated.
They can continue to keep those trucks parked till they fix those prices 65k for an xlt helll nooooo
Wow. That is even more than the XLT window sticker of 57k I found on a lot in CA. I posted the window stickers of 2 XLT Mavericks with lux upgrades on my channel showing they both cost just $300 more than the F-150.
Yes price is the biggest factor with the lower sales. This means that they are less likely to sell a truck to someone who really doesn’t need it. However, there are two other factors you didn’t mention in your video. The first factor is higher fuel prices, and the second is the styling of the truck. In my opinion, the current F series didn’t change enough from the previous generation to warrant someone buying a new one.
I know a few people in the car business and they say that prices have gone up on most pf the parts to build new vehicles leading to the higher prices. Get rid of dealerships aka the middleman is the answer.
Agree. Styling is flat out boring. No decoration or anything to make it stand out. Chevy the same. 19 and newer chevys are uuggllyy. Ram looks more sophisticated but even those are overpriced.
In 2014, then head of marketing for Chevy trucks, Maria Rohrer, did a press video introducing the high-country base priced at $45K. She mentioned consumers being receptive to the over $40K price point. Fast forward less than 10 years, with a high-country base price of over $60K. The biggest problem is that truck manufacturers have dramatically increased their product prices, while the wages people earn to buy these vehicles have not kept up with the increase.
I got a 2016 XLT for $35k. I’m interested in a new one for $40 - but - 65-70 is crazy. Refreshing to see all the comments that prices are out of control - thought it was just me.
Not just you, we all think the same thing!! I actually think FORD will drown themselves!
Ford trucks are aluminum 😐 collision shops are not set up for aluminum repairs I work at a Ford dealer collision center and the management does not understand that they need an aluminum welder 😐 Ford pickup trucks are mostly pop riveted together but you still need an aluminum welder 🤦🏻♂️
I bought my 2018 F150 super crew XLT for 24k. Yes it had 12k miles but dam that was a good deal. It has 85k miles and I'm not even thinking about spending 50k on a new one. Who can afford these prices.
i bought 2022 ford f250 lariat tremor 2/17/2023, i bought 2022 Ford bronco outerbanks sasquatch on 2/25/2023 and 2022 ford mustang gt 5.0 premium pp1 on 7/2/2023.
mustang was 10k over msrp (market adjusment). tremor and bronco was purchased at msrp. mustang i got from a las vegas dealership. tremor and bronco from my local dealer in page arizona.
Price and quality…no way I’m spending that kind of money in exchange for a monthly trip to the service department arguing over getting it fixed. NO WAY!
Looks like I'll keep driving my 2005 F250XL.
Pulls my race car & trailer to the dragstrip just fine.
Prices jumped nearly $10,000 for a lot of models from the start of 2022 sales until the end of 2022/start of 2023. Few people got raises to adjust for that kind of inflation I'm sure
22 CC 6.7 Lariat F350 BASE price was a little over 10K less than the 23 CC 6.7 Lariat F350 I ordered recently. Crazy but If I wait a couple more years it might be worse.
Case in point, I will be taking delivery of a 2023 F350, loaded XLT and the sale price is only about $1500 more than the F150 xlt models you are showing. Granted i am getting a gas engine but the capabilities blow away rhe F150.
I’m not looking for a-ford because I cannot a-ford. These prices belongs to the asylum. They’re just insanely high.
My 2014 f150 xlt 302a with 5.0 was 30k canadian in 2014 one of the last steel f150s ford sold. A 302a now is now north of 60k, its not nearly twice the truck
I enjoy the auto reviews. And I enjoy the auto industry information, as well. Highly relevant information today.
I bought a 2022 f150 xl...supercab long bed 5.0, 2wd....41000, this is a truck to me cause vinyl seats and rubber mats which make it tough for my landscape business...it's comfortable and works awesome, to me this is what a truck should be tough!! All these features are expensive and also fancy interior doent hold up to work conditions so I
Many of those window stickers were green...customer special orders that fell through? Very interesting.
The internet is full with Sissy little Broncos and lightning trucks that people have backed out of their reservations
$65k for a truck that doesn't even have bedliner?! Bedliner should be a STANDARD FEATURE on ALL trucks!
This is the smartest and wholistic information I have ever watched when considering buying a new truck. Thanks Ben, you’re a genius, maybe because of your video Ford and all the other manufacturers will bring 10s of thousands of dollars in incentives so the average Joe can afford a regular truck!! Keep up the great job 👏
I bought a new 2022 F150 last year. Got $1800 off sticker . I am retired so I paid cash for the truck.
I ALWAYS buy the base model and add what I need and don't add fluff that costs thousands.
I buy a V8, 20" tires, Tow package, FX4 (I do a lot of mountain road driving), and a supercrew.
THEN....I add aftermarket speakers and amp (Focal), BFG KO2 tires, Aftermarket LED's (Morimoto), and a great Weathertech aluminum Tonneau (I love this thing !!)
Bam....48g's for the truck, 3 g's for the stereo, 800 bucks for the tonneau, and 1200 for the BFG's.
For 53 grand I have a terrific vehicle.
I was planning on buying a new one last year. I currently have a 2015 xlt but there is nothing wrong with it and at these prices it’s a big nope. I may just keep it and only use it for truck things and get something else to daily. They are going to put themselves out of business with this cash grab. I work in manufacturing and we made parts during the whole pandemic. They never stopped building these vehicles. They built them and they are sitting in fields all over the US. This whole thing is mismanagement and greed.
I bought a Ford Raptor fully loaded new in 2010 for $43,000. That seemed like all the money in the world at the time. I still have it with just 50,000 miles and still like new condition. I took in in for servicing and the dealer said they would give me original list on a new Raptor. I thought, OK what would that amount to. They wanted $110,000 for the Raptor. I looked at them and said, my truck and $61,200 (original sticker on mine was $48,800). I though, whatever you are smoking you should stop or pass out enough for the rest of us. No wonder the lots are full of trucks.
Trucks are more expensive, and the 2023s have fewer features. Therefore, there is less value
The same with RAM as well.
I can't afford a new f150 and the fact that they are having like a 90% quit rate of new hires at the f150 plant in michigan is definitely not helping their build quality. Plus they are to concerned about the amount of trucks out the door vs the quality of trucks they build.
Im in the market for a brand new f150 xl stx talked to a salesman and they dont want to negotiate!!! I offered 45k they r asking 53k for a base truck!!
I'm in the same boat! Lets wait 6 months and reap bro!
@@zipninja8499 what was ur offer!??
@@zipninja8499 yes ill wait !!!
6 months ago I was looking for a new truck, 3 different dealerships in Dallas and mid cities all gave me the same… method of sale… for lack of a better description. More or less: “We will take your order, but not your deposit. When your truck comes in you will have the opportunity to bid on your truck with other interested buyers. Once your order is placed you will get notifications of auctions as vehicle’s come in, and you too can bid on trucks others have ordered as well.” When I said what the heck? They responded “We are getting less inventory, and just can’t turn down the $20,000 to $50,000 over sticker, we have to keep the lights on somehow.”
When I looked online, I found a lotta folks recommending that you order your truck that you want at as many dealerships as you can, so you’ll have a good chance of getting your truck at a reasonable price, not too much over sticker. Think about that, 12-15 dealerships in the Dallas area alone, double that in the DFW area. So let’s say for easy math, 100 buyers do this. So at 12 (or more) dealerships order 1,200 trucks ordered for 100 customers, so you see the problem. I was about to do this but bought a RAM 2500 instead. 😊
Prices are way too high *End video*
I have a 20 year old vehicle. I plan on driving it for at least another 10 years.
I have a 43 year old F-150 shortbed, I plan on driving it until I'm dead or unable to drive.
A large dealer here in WNY and CNY has almost 400 f150s in their new inventory plus another probably 50 in used inventory. There’s also about another 2-3 bigger dealers in the area with a few locations that have a bunch of new f150s unsold
West Herr? Bunch of clowns putting out an advertisement they have 200 2022 Model Year vehicles they need to move by end of February. Inquired on an F150 and they did not even attempt to budge on price. They can keep em!
@@K-Wall yeah Westherr. I went to the Getzville location and they probably had about 50 on the lot maybe less but definitely more than usual because all the new f150s were spilling over into the used section. I tried inquiring about a wrangler 4xe that has massive rebates but they wouldn’t budge on the monthly payment and it was already sitting on the lot for over 90 days so at this point it could sit longer for all I care
Have 2010 FX4 F150, I am ready to replace it. With the crazy prices, I will just wait to see who offers a truck at a lower price and buy that. Ford and the others will loose customers to the 1st manufacture that figures this out and drops prices to something reasonable. As Ben said, pricing their customers out of the market..
Not to mention more vehicles they put out, the more service volume they'll receive
I build the f650 f750 we work 10 hrs a day 2 shifts to keep up, cutaway trucks f250 thru f550 with no beds we build 300 trucks a day
I want to trade in my ranger for an f150, could really use the space, but these prices are just way too high
Been looking at possibly trading down my f150 for a ranger- moved to a big city and having trouble parking the long bed
Honestly it’s a luxury for us to afford a raptor. Ford has stopped being the everyday man’s truck and a luxury. Pair this with extremely shady dealers.
I drove almost 4 hours to pick this raptor up from a honest dealer. I had over 30 dealers closers. That says a lot.
Price,price,price!!!
Trucks cost as much as homes in certain areas. Some people have these trucks and drive 5 miles a day. To work and back home.
Some people can't even use tools but have a truck. Maybe people are actually beginning to think.
Do I really need a freaking large truck?
I was just looking to trade out my 08 ranger for a 22 f150. My local dealership wants 63k for a loaded lariat, and they have around 20 on their lot in which they can't sell due to the do not drive recall on the wiper motors and flickering light issues. Now I am looking at ordering a 250 for just 6k more.
What dealership is this. My son works at one in Texas and they don't have hardly any trucks on the lot
I think the EV side of things is costing the manufacturers a crap ton of money and they can't sell them for high enough price to turn a profit so they are way overcharging on ICE vehicles to offset that loss.
Facts
who would want that F150 Lighting POS anyway!!! I talked to the Amazon Kid today... those New EV clunkers they have only go 120 miles.... he said they have to come out to him and truck swap so he can finish his route!! BIdens dream of battery cars is as fogged as he is!!!
Price… 10 years ago, I could have bought a new lariat F350 with the diesel for less than todays 2023 XL f150 with the appearance package. As much as I want a truck, I can’t see myself ever justifying $60,000 for a mid trim half ton.
For 60,000 plus for a pickup, the front seats should have built in bidets.
You know, I don’t hate that idea…
I’m a Ford guy and I’m not buying a new car right now. I want a mid sized truck, not a full sized truck, and my only option is a Ranger. But I hate driving a car with an Eco-Boost motor. I’ve tried them and I don’t like the way they drive.
Ben - I couldn’t agree more! Ford prices are ridiculous! I’ve been looking at buying a full-size half ton for a year now. There was no inventory but now there’s some. Not to mention the fact that It still takes ford months to produce a custom order where it takes Ram weeks. And, ford (and others) are eliminating options that people want (heated steering wheels here in NE). For a $70k truck, getting a $140 credit for the heating steering wheel credit! 😂.
But here’s the thing - we can complain all we want to but, you will not see stickers come down - ever! Not to mention people are still buying them! Maybe slower but as you mentioned there’s no higher line trucks on the lot because the rich people are buying them! Where’s the incentive for ford to drop printed monroney labels?
It`s just not Ford, it is all trucks and cars in every make and model.
Takes Ram weeks, because they don't even come close to sales in trucks as Ford....it's not rocket science
@@andybales7318 - who gives a $hit. Facts are facts.
@@davida.4509 correct...facts are facts....gonna take longer to get a custom vehicle from a manufacturer that builds & sells way more trucks than another...didn't u graduate high school?
@@andybales7318 - yeah as a matter of fact I did. And I work too. You need work? Got nothing better to do than send out stupid $hit. Custom trucks?! Fords? You’re a comedian too.
Covid changed America in every way possible. We Americans have shown how dumb we can be. This new generation will never be able to retire.
They're to GD expensive.
I have been buying Fords for well over 30 years. I even converted my wife from being a Chevy owner. I recently went shopping for a new F-150 and literally became sickened to my stomach when I saw the prices. We bought a New Mustang GT Premium Convertible and Leased a new F-150 3 years ago and the prices have gone up to insane levels. The lease was $200.00 more per month for less truck. Salesman has been hounding us since we walked out of the showroom. Automakers are so focused on EV's and premium models at this time. Thank Goodness we have a spare vehicle. Ford, I hope you are listening to the consumer because the current prices are insane to say the least.
Cuzco junk
2006 I paid $31k for an F150 4x4 with heavy payload package and 8ft bed. It was also 0% financing for 72 months. Paid it off in 2012 and still drive it today.
Ford, unfortunately, now makes a poorly built, overpriced product.
What’s happening is that we are living in 2010 salaries and the automobile industry is living in 2023 economy. We all need a huge pay raise long overdue to catch up to 2023 economy 😊
If you have debt, do not have a fully funded retirement, one million in total wealth, not able to pay cash for a new vehicle, borrowing money to purchase a rapidly depreciating vehicle is pure foolish. Especially in the Biden economy.
is that you Dave?
Option issues is another thing. 2022’s you couldn’t get a medium option truck with XM radio and no easy upgrade path when parts are available.
I paid cash in 07 for my new F-250 WT. $23,000.00. It's still in perfect condition. 130,000 miles. With the ridiculous prices today I wonder what I could sell mine for?
Meanwhile, truck campers are sitting unsold on RV dealer lots because there is a lack of HD trucks to haul them. Moreover, it appears that Ford has downgraded its payload capacities specifically for campers (unlike GM and Ram) which is why some camper manufacturers no longer recommend Fords.
Great Video. Looking back at my 150 purchase. I now feel like I hit it at just the right moment. In Sep/21 purchase a 21 crew cab/XLT/301A/FX4/5.0 . after 2k dealer discount and ford coupon for additional 2k. bringing the net price down to 51k. And still qualified for 0%/72month . Dealer tried to walk back the 2k dealer discount once i reveal my coupon but eventually gave in. dealer discount was listed online. Fast Forward . Truck just about paid off/zero issues/only 13k in miles. I'd love to get back into a super duty. But don't see that happening anytime soon.
The ford dealerships near me sell them almost as fast as there coming in, had to wait 6 weeks after ordering the one I wanted.
I bought a new 2023 GMC DENALI ULTIMATE 2500 HD duramax diesel in February. First GM vehicle I’ve owned in 19 years. Every new f250 diesel i found on a dealers lot, they were asking $10,000over sticker. Bought the Denali for $6,200 off sticker !!
But they are over charging on Raptors. Guess what I’m not gonna buy, there 20k over sticker, only fools do. It’s giving Ford a bad name. IMO
Ford needs to get their dealers under control.
$50k for a work truck! Unbelievable. I love those work trucks and the 5.0 is killer but it’s unaffordable to the average worker who will use it!!!
My local dealer is adding 5k for ordering a truck, just because. They aren't tinting glass, adding wheels and tires just 5k add on.
Let's take a look at some of the reasons, IMHO. #1 Reason: EcoBost, Nothing but junk after about 50 kMiles. #2 Reason: Dealer markup over MSRP, folks don't forget that stuff. #3 Reason: Trucks are way too much $$$. #4 Reason: No manual transmission (i.e., there still some real men and women who can shift gears). #5: Too much unproven technology. A nightmare to get fix when things go bad. #6: Dealership service centers. They either over charge a customer, cannot fix things correctly, don't have the trained/qualified staff. Service centers are more focused on making $$$ than performing quality work. Just my $0.015 worth.
for me, it's ford's insistence on selling turbo charged six cylinders. it seems like 1/10 trucks on the lot are 5.o's.
* I know the ecoboosts are great motors but some (many?) of us still prefer the v8.
Last month I bought a 4x4 super cab for 42300 with a 49+sticker. It was a demo with 1200 miles. Ford finance offer of 3.9 for 72 months is the only reason I bought it.
Did an online price for a 2023, XLT trim F350SD, SC, 4X4, 7.3 Godzilla , SW pickup, towing setup with propane prep. Basic work truck setup to pull. $83K MSRP. Price to me at a local dealer TTL, fees, setup, and $20K Scarcity mark-up $116K! Will be a cold day in hell before I spend that on a work truck.
I had a friend working in auto industry and part/material prices were going up weekly during the pandemic. Part of me thinks inflation is actually affecting people, and part of me think ford is trying to make more money per unit, dealers are doing the same as they charge over msrp for the best vehicles, and also they didnt have to give incentives. I think if part pricing comes down then they should lower msrps but I don’t see that happening. They’ll probably go back to rebates like the old days of dealers stop ordering vehicles. Automakers have to keep the assembly line going
I purchased a fully loaded F-150 platinum in 2009 for $55K. At that time I thought I was a super baller. The mark up and inflation is beyond ridiculous.
With discounts you can get a Ram 1500 bare bone’s limited for the price of a decently optioned XLT
A friend of been has had a new raptor ordered and has been over a year now and has not been built yet. Was upped to a 2023 and still saying 3 months till they start building. I ordered a custom loaded ram 1500 limited 2023 and only took 3 months.
Because big ticket items are off the table for most people right now. Too much $$$$$$
I agree Tom. That is why I bought a Maverick truck I show on my channel. Only 27k with lux upgrades.
Living near Louisville KY, which is home to the Super Duty plant, I can tell you there are thousands of them sitting in storage lots around here half built waiting on parts.
And there in the comments is the real reason. Thanks Richard.
I used to have a 2018 F150 went to buy a new one prices were outrageous for a lariat. Looked at Ram ended up getting a 2022 Laramie with a msrp of $56,000 they took $10,800 off that and a nicer truck with more options than a more expensive lariat.
I just saw a recent video and Ford still has 2022's on the lot.
And RAM trucks with MSRP of $103k.
I'll wait on buying a new Superduty. I've got a 2017 and it's cherry. My dealership called me up and asked about it. The salesman was dying when I told him the mileage and that I had no plans on trading it in.
gas prices being over 3$ will hurt light duty truck sales. Cost of ownership matters as well. Work trucks get bought because companies need the tools regardless of MPG
I have owned about 10 ford trucks in my life ranging from a F-250s to couple F-150S and several Rangers. I did. own 1 dodge. My current truck is a 2019 for ranger XLT super crew with 4x4,i have had it for almost 2 years and I honesty love it, I didn't love that a replacement tail light that was cracked cost almost a thousand dollars and that's even keeping my module for the blindspot monitoring. Ford has lost their minds, I have always been a loyal customer and loved the brand buy they have become just ridiculous with their pricing, I got my Ranger for 33K and I thought that was a lot for what it is. the sticker was almost 39k but it was a service demo with 9400 miles on it so I got a discount. I didn't mind buying the demo at all at that time they were dam near impossible to find and most dealers were marking stuff up. I've never owned a foreign made truck before but I am seriously considering it at this point , I have heard Toyota still has very reasonable pricing on their trucks. ford needs to get their act together because I can't believe there aren't more like me getting fed up with their prices and thinking of swithcing to Toyota or some other maker
$65,000 for an F-150 XLT 302a is just insane. I bought a 2022 F-150 XLT 302a with a 2.7L ecoboost for $53,000 last year, negotiated to a good bit below MSRP. Anyone actually paying that price for an XLT is crazy.