Mastering SEO & Content: Q&A with Leading Women in the Industry

This brilliant panel of top SEO and content marketing strategists joined the Clearscope Webinar Series to talk SEO and content marketing solutions, building a business case and forecasting results, career growth, and reducing barriers.
Key moments in this session:
0:00: Quick intros
2:00: What are the biggest challenges in SEO and content marketing today and how can we approach them successfully?
8:05: What tools, resources, or tactics have been most helpful in staying competitive in this search landscape?
8:53: Louise Persson's thoughts on opportunities in international and multilingual SEO and content marketing
13:10: What SEO and content marketing trends or technologies are ones to watch?
16:25: Building a business case for SEO and content marketing and how to best to forecast results
20:50: Common objections and concerns to building a business case
31:00: Career growth and authority-building tips in SEO and content marketing
39:00: Super-smart network-building insights from Tory Gray and Amanda Natividad
45:02: What do your unique strengths and experiences bring to SEO and content marketing work?
45:29: Jess Joyce shares advice on doing more flexing in areas of opportunity - "If they can, I can."
53:03: What changes are needed most in the digital marketing industry to be more inclusive overall
53:40: Chima Mmeje's thoughts on barriers to entry and reducing those globally
57:52: What can we do together to bring forth changes across the digital marketing industry?
About the panelists:
Check out their full bios and links to socials here: www.clearscope...
- Tory Gray, CEO and founder of the boutique digital marketing agency Gray Dot Co and passionate mentor in the Women in Tech SEO community.
Follow Tory on LinkedIn: / torygray
- Jess Joyce, accomplished SEO consultant and a front-end developer whose unique perspective blends technical expertise with strategic insight.
Follow Jess on LinkedIn: / jessjoyce
- Chima Mmeje, content marketer and strategist at Moz and the founder of The Freelance Coalition for Developing Countries, a UK nonprofit providing free resources and training for marketers.
Follow Chima on LinkedIn: / chima-mmeje
- Amanda Natividad, VP of Marketing for SparkToro and content marketing educator with a successful newsletter of over 15K subscribers.
Follow Amanda on LinkedIn: / amandanat
- Louise Persson, international SEO strategy specialist and Head of Marketing and Ops at the globally successful AS Marketing Agency.
Follow Louise on LinkedIn: / louise-persson
See the top takeaways and supportive resources from this session here:
www.clearscope...
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About Clearscope:
Clearscope provides tested + trustworthy content-led SEO education from the industry's leading experts so you can make confident strategy decisions for organic traffic growth.