Unlocking Successful B2B SEO Insights from 250 Analyzed Sites

The data-backed inside look at what works for B2B SEO that you've always wanted...
Tom Shapiro-CEO of Stratabeat, a B2B organic growth agency focused on SEO, CRO, content marketing, and web design-is sharing results from his in-depth study of 250 B2B websites.
See the full session details @ www.clearscope.io/webinars/to...
Key moments in this session:
4:08 How to use the findings from the study for your own site
5:05 B2B SEO study methodology and data interpretation
7:27 Does blogging frequency impact organic rankings B2B sites?
10:50 Does blogging frequency improve your organic traffic?
15:07 Audience segmentation for SEO content: How it impacts organic results for B2B businesses
22:28 What types of content move the needle the most for B2B organic traffic growth?
28:06 Content based on original research impacts traffic growth-it creates information gain
30:10 How custom graphics impact SEO growth
36:50 What are the top 25 B2B websites in this study doing well?
40:53 Key takeaways for B2B SEO programs
47:35 Stratabeat overview
48:58 Q&A session with Bernard Huang and Tom Shapiro
49:36 When to invest in B2B SEO content
51:28 How can a company that's focused on enterprise businesses validate SEO as a channel?
53:08 Refreshing existing B2B content: Should you keep older content that isn't performing?
54:39 What are the best marketing distribution channels where SEO content should be featured?
57:06 How do you recommend approaching audience segmentation for SEO?
1:01:35 Gating vs. ungating content assets: Which is better?
1:03:28 How should B2B sites optimize for SGE in the current SEO landscape?
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About Tom:
Tom Shapiro is CEO of Stratabeat, a B2B organic growth agency focused on SEO, CRO, content marketing, and web design. Previously, while Tom was Director of Digital Strategy at iProspect, he helped the agency to grow from 85 to 700+ employees within five years. Through his career, Tom has developed marketing strategies for market leaders such as Intel, AT&T, GE, Hewlett-Packard, Appfolio, and Freshworks.
Tom has been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs and is the author of the books Rethink Lead Generation and Rethink Your Marketing, both available on Amazon.
Follow Tom on LinkedIn: / tomshapiro
Visit StrataBeat at stratabeat.com/
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