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How to stay ahead of marketing's five big 2024 trends with Rand Fishkin
Rand Fishkin joined us on the Clearscope Webinar Series to share how to stay ahead of current marketing trends. This session is jam-packed with good stuff (and you're going to want to send this one to your boss).
*Key moments in this session:*
2:00: Jumping into the session-AI has already changed what we do and how we do it... 12 years ago
3:00: Traditional digital marketing strategies we've all relied on don't work well anymore
4:20: Death of trackable MarTech and being able to track your efforts-cookie blocking, ad blocking, and more
7:50: Study regarding zero-click searches
9:55: Running digital ads and finding and reducing overspend on platforms is a full-time job
11:15: Takeaways on the death of trackable MarTech
12:40: The rise of dark traffic (or unattributable traffic)
14:00: In GA4, both direct and organic search are misattributing other sources
16:20: Takeaways on the rise of dark traffic
17:30: The big lie of marketing attribution
19:00: The powerful parable of the pizzeria
21:59: A challenge to test turning off your ads
21:40: The end of the rising tide of digital marketing strategies
24:08: Takeaways for marketers on the balance of growth and profitibility
25:36: We live in a zero-click world: The rise of zero-click marketing
28:58: The largest web traffic referrers as of January 2024
33:18: To win at social, you have to embrace zero-click content
35:35: Somehow, email marketing remains STRONG
36:51: Takeaways on zero-click marketing
41:00: The rise of barnacle SEO
42:14: Top prediction takeaways for marketers
43:00: Q&A with Rand Fiskin and Bernard Huang
*About Rand Fishkin:*
Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, "Lost and Founder." When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter.
*Follow Rand:*
👉 Threads: www.threads.net/@randderuiter
👉 LinkedIn: www.linkedin.com/in/randfishkin/
👉 Twitter/X: randfish
*And find Sparktoro here:*
👉 sparktoro.com/
👉 LinkedIn: www.linkedin.com/company/sparktoro/
👉 Twitter/X: sparktoro
*See the top takeaways and supportive resources from this session here:*
www.clearscope.io/webinars/rand-fishkin-2024-marketing-trends
Sign up for our educational newsletter here 💌 👉 www.clearscope.io/newsletter
Clearscope provides tested + trustworthy content-led SEO education from the industry's leading experts so you can make confident strategy decisions for organic traffic growth.
มุมมอง: 247

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This brilliant panel of top SEO and content marketing strategists joined the Clearscope Webinar Series to talk SEO and content marketing solutions, building a business case and forecasting results, career growth, and reducing barriers. *Key moments in this session:* 0:00: Quick intros 2:00: What are the biggest challenges in SEO and content marketing today and how can we approach them successfu...
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Clearscope founder Bernard Huang showcases new and upcoming Clearscope features, how to use them, and dives into audience Q&A along with Amanda Johnson of the Clearscope team. In this video, we'll cover: -Google algorithm annotations -Content Inventory Notices and tips on best ways to use them -AI-generated article outlines and pro tips on creating AI-assisted high-quality content -Internal lin...
Content Teardown & Audit with Siege Media
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ความคิดเห็น

  • @alvarofaustino3388
    @alvarofaustino3388 17 วันที่ผ่านมา

    It was mentioned that 9:23, as Bernard stated in previous presentations, user intent can change as you scroll through the search results. If you find that more specific topics related to the bottom of the first page rank highly when searched separately, this may indicate the need to create two distinct pages. Could you please point me to where I can find that video?

  • @NikhilDutt-g4m
    @NikhilDutt-g4m 17 วันที่ผ่านมา

    Very helpful video!

  • @aqil199
    @aqil199 หลายเดือนก่อน

    Yeah decision fatigue is quite real., it is 9 pm, and i just arrived from travel, tired... . This is good presentation, but i stop at the midle of video, because i'm tired of thinking, and analyzing the information provided... , . May be it will be really good if i listen this in the morning

  • @aqil199
    @aqil199 หลายเดือนก่อน

    Lately i learn about neuromarketing, and people when we asked them what they want, they actually dont really know what they want... . They only know what they think they want... . To understand people's need, we have to analyze what is the pains the people have, the more precise we predict the pains, the more effective we can offer solution to them.. . Mimic what in serp may be will not answer the real need of the people, That is what i thought on user intent in neuromarketing standpoint, even though i just start to learn about it

  • @shyanz
    @shyanz 2 หลายเดือนก่อน

    what do you think of doing internal links with linkwhisper? matthew woodwards recommend it a lot

  • @Remodelchicago
    @Remodelchicago 3 หลายเดือนก่อน

    😮

  • @pokerboyz
    @pokerboyz 4 หลายเดือนก่อน

    I was just scammed by WordAgents. Marek stole $3,000 from me. Site is a one man show, managed by Marek Patocka. Poor customer service, poor content quality. AVOID THEM!

  • @kyle1376
    @kyle1376 5 หลายเดือนก่อน

    That's a list of tactics not a strategy

  • @rogerbruce2896
    @rogerbruce2896 6 หลายเดือนก่อน

    help me better understand what is meant by an alt text anchor? is this alt text on a link?

  • @marvinmartin6246
    @marvinmartin6246 6 หลายเดือนก่อน

    So author page is different from "about us". When having a blog?

  • @ghulamhaider2532
    @ghulamhaider2532 9 หลายเดือนก่อน

    thanks and amazing sir I need to open publish vendor on your platform as a Reseller I submitted list of website.

  • @capablemarketing
    @capablemarketing 10 หลายเดือนก่อน

    Great interview! I am very surprised it hasn't got many views. Got a lot out of it. Thank you!!

  • @muhammadfurqanahmed9529
    @muhammadfurqanahmed9529 10 หลายเดือนก่อน

    I am in love with clearscope videos. Never a dull video. Thanks a lot for this

  • @kristian-svensson-si
    @kristian-svensson-si 11 หลายเดือนก่อน

    Long titles/meta descriptions is something I really can relate to. Some languages makes it very difficult to stay within the limits.Thanks for a good presentation!

    • @clearscope
      @clearscope 11 หลายเดือนก่อน

      Glad you enjoyed it!

  • @spicynspiky
    @spicynspiky 11 หลายเดือนก่อน

    🎯 Key Takeaways for quick navigation: 00:00 🤓 George Chasiotis, the Managing Director of Minuttia which is an organic growth acceleration agency for B2B SaaS companies, introduces himself and his company. 01:11 👥 George mentions that the webinar will cover many aspects of topical authority and encourages questions from attendees. 02:25 📚 Building topical authority is explained as the process of helping Google associate a website with certain topics closely related to that website's identity and business goals. 03:06 🔍 George explains the importance of website topical authority in gaining visibility on Google's search results. 04:14 🔄 He distinguishes between two ways to build topical authority - external and internal. 05:32 📋 George highlights dimensions for internal topical authority: topic breadth, topic depth, content optimization, crawl efficiency, publishing velocity, and content monitoring. 06:58 💪 Emphasizes that maintaining topical authority after developing it is crucial. 08:35 📝 He covers the importance of knowing the breadth and depth of your main topic, providing an example using email outreach as a main topic. 14:14 🧾 Keyword research is emphasized in order to identify potential subtopics or closely related topics. 18:22 ⚖️ George introduces a template by Minuttia for search intent classification to help classify keywords based on search intent. 21:57 ⭐ He highlights the importance of content optimization, including content briefing, creation, quality, and user experience. 25:10 🕸️ Lastly, George discusses the importance of crawl efficiency for Google's indexing process. 26:36 📚 George mentions the importance of crawl efficiency for improving topical authority, suggesting to have clean URL architecture and proper internal linking. 28:11 📈 George delves deeper into URL selection based on keyword types - phrase match, term match, and semantic match. 31:10 🗂️ Gives examples of both setups (phrase match and term match) and discusses pros and cons. 35:31 🔍 Discusses the use of natural and unbiased anchors for internal linking for better recognition by Google. 44:15 📅 Highlights the relevance of publishing velocity to achieving topical authority faster. 46:31 🚩 Mentions the necessity of content monitoring to ensure the maintenance of topical authority. 48:36 📢 Shares examples of various websites with established topical authority, emphasizing the necessity of deep content for this. 49:26 💡 Provides strategies for overcoming biases and challenges while striving to build topical authority. 51:20 🚫 Warns against reliance on AI-generated content for the purpose of scaling. 53:14 🔨 George defends the importance of a thoughtful approach and setting clear goals when developing topical authority-even for sites with low Domain Rating (DR). 54:12 🌐 Advises that deciding whether to create a new page for a keyword or optimizing an existing one depends on the overlap of search results. 55:09 🔄 Suggests that the frequency of monitoring content performance should depend on the frequency of publishing; more active sites may require more regular audits. 55:37 🏆 George asserts that they primarily use Ahrefs for examining query ranges and locating content gaps, rather than Google Search Console. 57:01 📣 Encourages attendees to utilize the keyword research template and Loom provided in the webinar, emphasizing its effectiveness in developing topical authority. Made with HARPA AI

  • @nt9616
    @nt9616 ปีที่แล้ว

    Great presentation. Thank you!

  • @unknownpara7
    @unknownpara7 ปีที่แล้ว

    It was fun! 💙 It was more like a podcast than a webinar. It'll be more enjoyable, if you guys do podcasts on TH-cam. First Guest Suggestion 🤔Kasra Dash.

  • @andreisaioc
    @andreisaioc ปีที่แล้ว

    I think you pay too much attention to URLs and structure of the URLs. Thats not that important in SEO, that comes actually in last places.

  • @seowithkm
    @seowithkm ปีที่แล้ว

    Thank you, Aaron and Travis for the Webinar. Sharing the video with a frriend who always say: Don't buy links, just create content 😀

  • @tylerv9442
    @tylerv9442 ปีที่แล้ว

    Promo-SM 💖

  •  ปีที่แล้ว

    but not seems to be working for the term product launch

  • @ZaraAltair
    @ZaraAltair ปีที่แล้ว

    Super conversation, thank you all.

  • @ridewithme1815
    @ridewithme1815 ปีที่แล้ว

    SEO Friends, we're screwed: it's as if we're typewriter producers debating the importance of content and therefore, justifying the necessity for typewriters.

  • @MarcPhillips817
    @MarcPhillips817 ปีที่แล้ว

    Can you please add chapter timestamps to this video? Thanks

    • @clearscope
      @clearscope ปีที่แล้ว

      Yes, timestamps are available. :)

  • @HarleySEO
    @HarleySEO ปีที่แล้ว

    Thank you so much for this. I needed this video.

    • @clearscope
      @clearscope ปีที่แล้ว

      Glad you enjoyed it, Harley!

  • @muhammadarmanto4056
    @muhammadarmanto4056 ปีที่แล้ว

    can you do a video about how to measure topical authority? TIA!

  • @ActivateTrueHealth
    @ActivateTrueHealth ปีที่แล้ว

    so you mention possibly not using ultimate guides because of their downsides, but at the beginning you mention to have your pillar page (which is the ultimate guide right?) in the middle of the topic cluster. If we choose not to do an ultimate guide, then what piece of content should we have in the middle of our cluster. other people mention that you should always have a money page at the center of the cluster. do you think this is true?

  • @mon_key
    @mon_key ปีที่แล้ว

    The video with cyrus shepard was more helpful. You could tell that he has a lot of knowledge.

  • @ferdous_khalifa
    @ferdous_khalifa ปีที่แล้ว

    Thank you, Jonas Sickler and Terakeet, for sharing your valuable insights! This information is incredibly helpful for those looking to improve their content strategy and SEO performance. Keep up the great work! 😊👍

  • @tintersrankingserviceaustr4370
    @tintersrankingserviceaustr4370 ปีที่แล้ว

    What's everyone's thoughts on hyperlinking back to the page the hyperlink is on ? Essentially linking to the same page the link is on ?

    • @neofluxmachina
      @neofluxmachina 9 วันที่ผ่านมา

      Why would you do that? It's not useful to any user, and therefore Google disregards it.

  • @iocfaith
    @iocfaith ปีที่แล้ว

    This video meets Google's helpful content criteria 😂. Thanks Nikki for taking out time to share these practical and useful insights.

  • @iocfaith
    @iocfaith ปีที่แล้ว

    Very insightful video almost a year after. The AI subject 😉. How things have evolved.

  •  ปีที่แล้ว

    is semantic search valid for languages like Turkish or Georgia or Kurdish too? or for what google nlp api allows?

  • @smorez
    @smorez ปีที่แล้ว

    Bernard coming in hot with the questions! 🧐😂

  • @muhammadfurqanahmed9529
    @muhammadfurqanahmed9529 ปีที่แล้ว

    Again this pretty good. Loved this too.

    • @clearscope
      @clearscope ปีที่แล้ว

      Thanks, Muhammad! Glad you liked it. :)

    • @muhammadfurqanahmed9529
      @muhammadfurqanahmed9529 ปีที่แล้ว

      @@clearscope while I do have you here. Where are those templates getting uploaded to? Another guy asked the question and I would also like to know.

    • @clearscope
      @clearscope ปีที่แล้ว

      @@muhammadfurqanahmed9529 no problem. You can grab it here: www.clearscope.io/webinars/evaluating-serps-for-better-rankings-webinar#:~:text=Grab%20a%20copy%20of%20Jeff%E2%80%99s%20Title%20Tag%20and%20Content%20Optimizer%E2%80%99s.

    • @muhammadfurqanahmed9529
      @muhammadfurqanahmed9529 ปีที่แล้ว

      @@clearscope thanks a lot. I love your videos and you actively replying to viewers is really great. And I really love watching these videos on more specific and scenario based knowledge. They aren't going to get a lot of organic search views but keep them coming.

  • @muhammadfurqanahmed9529
    @muhammadfurqanahmed9529 ปีที่แล้ว

    Great webinar but I was hoping for hardcore analytics to end the debate once and for all. Please let me know if they do get their hands on their clients' clients analytics and share the results some where.

  • @muhammadfurqanahmed9529
    @muhammadfurqanahmed9529 ปีที่แล้ว

    You just went onto the 2nd mistake 9:30. What is the first one? Is that no promotion?

  • @HighLevelIntentions
    @HighLevelIntentions ปีที่แล้ว

    This is amazing.

    • @clearscope
      @clearscope ปีที่แล้ว

      Glad you liked it, Juanita!

  • @kevensg1
    @kevensg1 ปีที่แล้ว

    What a gem. These videos are so helpful and informational. Thanks!

    • @clearscope
      @clearscope ปีที่แล้ว

      Glad you're enjoying them Kevlar! And yeah, Ross crushed it.

  • @juanlugofitness
    @juanlugofitness ปีที่แล้ว

    Great info, Thank you so much. Subbed

    • @clearscope
      @clearscope ปีที่แล้ว

      Awesome! Glad you got it.

  • @HarleySEO
    @HarleySEO ปีที่แล้ว

    I’ve been looking for a video like this for so long. Thank you so much.

    • @clearscope
      @clearscope ปีที่แล้ว

      Glad you liked it, Ai! Cyrus shared it all.

  • @GeorgeNicola
    @GeorgeNicola ปีที่แล้ว

    10:07 yes of course they rank, it's called "parasite" websites :)

  • @33bigmoney
    @33bigmoney ปีที่แล้ว

    hillarious

  • @Digitaleer
    @Digitaleer ปีที่แล้ว

    Great presentation Cyrus!

  • @wren7182
    @wren7182 ปีที่แล้ว

    Thank you so much for a well-formated transcript which includes names of dialogue partners.

  • @johnwayne1846
    @johnwayne1846 ปีที่แล้ว

    There's a massive design flaw with the first link priority test. You're testing first link priority of contextual links and then jump to conclusions about nav links being treated the same as contextual links when it comes to first link priority. Why wouldn't you actually test this with main navigation anchors if that's what you seem to focus on when it comes to your conclusions? That's like impossible to NOT consider (especially since you already noticed that both hashes and image links override it)? Other than that it's been great info though. Thanks for that! :)

  • @OlegYarkayev
    @OlegYarkayev ปีที่แล้ว

    Catchy name for the video. It would help a lot of people to see "How to Group and Build Topic Clusters" over the shoulder instead of listening to your thoughts about it.

  • @mindtitan3150
    @mindtitan3150 ปีที่แล้ว

    Hey guys awesome video as usual! a lot new to learn , just in case the attached on your website link to the search modifiers template is incorrect. It leads to the same link as the the keyword research template.