How to make the most of your content reoptimization strategy with Maeva Cifuentes

Expert SEO and content marketing strategist Maeva Cifuentes joined us on the Clearscope Webinar Series to share how to implement a winning content reoptimization strategy.
Key moments in this session:
2:35: Reasons why you'd want to reoptimize SEO content
5:20: Causes of content decay
12:00: Metrics indicating you need to reoptimize a piece of content
17:04: Incorporating content reoptimization into your content calendar
17:42: Maeva uses a tiered system to decide what type of optimization is needed
20:35: Managing your content reoptimization workflow
24:02: Example of an SEO workflow that includes reoptimization (flowchart included)
27:06: Example of incorporating content reoptimization into a content calendar
28:00: Examples of a monthly, quarterly, biannual, and annual content optimization review process
36:10: Q&A with Maeva and Bernard
About Maeva:
Maeva is the founder and CEO of Flying Cat Marketing, a full-service SEO and content agency for B2B SaaS companies, with a focus on HR Tech, martech and salestech companies. Having fought in the trenches for the organic growth of dozens of B2B SaaS companies, including Hotjar, ActiveCampaign, Livestorm and Maze, she follows a holistic, revenue-based approach to SEO. With a degree in psychology, Maeva always brings the human aspect to organic growth programs-helping companies explore how they can strategically “forget the algorithm” and focus on growing their user base instead. Maeva is also an Angel investor, a fractional CMO, marketing advisor, agency coach and certified confidence and communication coach. When she’s not running her agency, you can find her doing improv comedy, practicing Italian, or traveling.
Follow Maeva:
Flying Cat Marketing: flyingcatmarke...
LinkedIn: / maevaeverywhere
Twitter/X: / maevaeverywhere
See the top takeaways and supportive resources from this session here:
www.clearscope...
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