What's going on in SEO? May 2024 AMA Panel with Cyrus Shepard, Kevin Indig, and Lily Ray

SEO is constantly changing, and in the last 6 to 12 months, questions abound with the advent of Google’s AI Overviews (AIO, formerly Search Generative Experience (SGE)), debates about E-E-A-T guidelines, and recent Google 2024 updates.
Clearscope's Bernard Huang hosts industry-leading SEO educators Kevin Indig, Lily Ray, and Cyrus Shepard for a fun, insightful “Ask Me Anything” style live panel.
Key moments in this session:
1:30: How do you get cited in a Google AI Overview?
7:25: What tools are available to track AI Overviews (formerly SGE)
10:45: How satisfied do we believe non-SEO real world users are with AI Overviews
16:23: Query types that are displaying AI Overviews
19:45: How do you think Google Ads are going to be integrated into AI Overviews
24:45: UGC and forum content in SERPs: What’s the deal with Reddit, Quora, perhaps being “Hidden Gems”
30:28: How can content creators influence the outputs of GPT and Gemini? How do you optimize for large language models?
35:53: March 2024 Core Update: How can affected sites recover traffic if they lost traffic after this update
42:15: Tangible recommendations for “over-optimized” websites
48:45: Rapid fire Q&A: How to get in Google Discover, What types of content works to earn rankings today, CTR and click-rate optimization techniques
55:45: Top takeaways for your current SEO approach
*About the panelists*
Lily Ray
Lily Ray is well known for her work in the SEO space on topics related to E-E-A-T, analyzing Google’s algorithm updates, Google Discover, and more. Lily currently serves as the Vice President, SEO Strategy and Research at Amsive, formerly Path Interactive.
Follow Lily:
/ lilyraynyc
/ lily-ray-44755615
Kevin Indig
Kevin is an advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Hims, Nextdoor and Snapchat. Once a week, he sends the Growth Memo with Organic Growth strategies and case studies to +11,000 subscribers and regularly speaks at conferences around the world.
Follow Kevin:
/ kevin_indig
/ kevinindig
Cyrus Shepard
Cyrus owns Zyppy SEO, an online marketing consultancy based near the forests of the Oregon coast. He writes extensively about Google's algorithm and constantly publishes new studies and experiments. Cyrus shares insights across his social media channels and through his SEO Tips Newsletter.
Follow Cyrus:
/ cyrusshepard
/ cyrusshepard
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