Rolex Authorized Dealer (Secrets EXPOSED)
ฝัง
- เผยแพร่เมื่อ 15 ก.ค. 2024
- In this episode, we're going to expose some of the secrets Rolex authorized dealers don't want you to know.
Now, you might wonder why, when you go into a Rolex AD Boutique, they have so many risky dates on show and so little Rolex sports stock.
The Rolex 70/30 rule states that for every seventy non-steel sports watches sold by an authorized dealer, such as the date only Oyster Perpetual, Rolex will issue 30 sports watches.
Now we’re going to break down and explain what these authorized dealers must do and what standards they must follow in order to be the go-to company for these hot manufacturers.
Rolex Authorized Dealer (Secrets EXPOSED)
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I remember the time when i used to walk in Rolex store back in 2005 and all watches were available, im not a watch guy but i recently joined the watch community since all of my friends talks is all about watches. I tried to buy a Rolex from AD and it was a funny exprince to be honest, they let you feel that you are asking for a seat in Heaven. Im sorry but its just a watch that i will be paying with my money and if you are going to play these games then im not intrested. I might b an old school guy that dont buy the hype but thats me. I see so many people buy from gray markets but the real watch lovers and people been collecting watches for long time are buying only from AD. Rolex is a great brand but so is Omega, Zeinth and Brit. there are so many watches for all at decent prices, you dont have to be a begger or spend so much money on thing that you dont need from your AD just to get a Rolex, its just SAD.
i'm totally with you. but hang in there. as you know: NOTHING LAST FOREVER. you will be able to buy a rolex at retail without begging those suckers/game players (dealers). . on a side note. those idiots who pay grey dealer prices ?. are just flat out STUPID.
Exactly..Never had a problem getting an Omega and they're are just as Good.
@@AmunRa2024 but their resale sucks....
@@ronmexico6241 don't sell your watches. Easy. You buy them to wear them, not to sell them. Problem solved.
@@steelsteez6118 you r right, I wear em all and never plan to sell em....
Rolex practices are disgusting. Screw them!
I don't see any exclusivity when 99% of Rolex sports pieces end in some gray market web or display case in the secondary market.
Tragic and sad situation
Rolex loves this. They could easily crush the filthy flippers by setting up their own certified pre-owned buying centers.....BUT they would rather have this exclusive bullshit where fakes are prolific and the greedy buyers from the AD sell them off quick for a profit
Not if you can, but if you do spend 7k on a watch, you are including yourself in a group or subset. I wish I could afford a RM or Patek but can't. I can however afford multiple models of Rolex and thousands of lower price point watches. So I do, and you do not! I don't hate beach house owners..even though it's an obvious investment, why would you. Hate the game, not the player
@@ronmexico6241 I agree with your assessment of the game. I've already spent a lot on watches at local ADs, but that's because I genuinely think they are super cool, all from Seiko to Rolex, no hate. It's unfortunate the barrier to entry for luxury items are high, but that's what makes them luxury. I just happen to like luxury watches and I can afford them. It's a nice added bonus that Rolex, AP and Patek have reputations and high investment value. In the end, I play the game, because the attainment of these time pieces represent a commemoration of a point in my life. It's a nice memento to have as we get older, thinking about good times.
Rolex is a business, in the end. An agreed upon cash-to-item transaction between a seller and a buyer. I just don't understand the hate people have against a brand for being too transparent about their capitalistic ethos. Rolex should be able to sell however they choose and we should be able to buy however we want. Again, I think the snobbery and hate are obviously from one's inability to capitalize on flipping at this point.
@@jk25653 this cat is just pulling stats out of his ass... 99% end up on Grey marke.. wtf?lol....
Nice video, so helpful information, recommended to all !Thank you so much !
This is really intriguing. Thank you for letting me know about these secrets. I had no idea something like this exist
wow, I didn't imagine this would happen this way at Rolex, excellent info.
It was very good to know about the organizations authorized to sell Rolex, it seems good to me since if I wanted to buy it, it would be very important to know how to identify the places that have genuine watches because these watches are worth a lot of money.
great video thanks to share !!!
This video offered so much context to the complaints I've come across about Rolex ADs. My take home from this is it's a pain in the ass to arrange to sell the product, the product sells itself, and the manufacturer actually tries to protect their audience as much as it seems reasonable to do. I'm not a fan of the products besides the Skydweller new Air King, but man I appreciate all of the internal processes of Rolex I've learned of so far. Such an impressive company.
They institutionalized cheating their end consumer.
Great info here as always ! I will buy one some day
Over here in the city where I’m living, u will not be able to find any Rolex with the AD, but there are lots of ‘brand new’ latest model selling online in the same city at extremely high premium prices, so u don’t really need a PHD to figure it out.
The ADs sell to the flippers then take a cut. Kinda like how corrupt doctors give pain killers to dealers then take a cut. World’s a sick place. Money talks.
up til 2016 Rolex was a reasonable brand, I walked into my Rolex AD in Saudi Arabia and all models where on display (except steel bezel Daytona which was discontinued the year prior and the ceramic bezel Daytona have not been released yet). And everything was sold at retail price. Fast forward few years and you can’t find anything on display, everything is priced above MSRP (at the AD) and you are guaranteed nothing. The sad part is that I wrote to Rolex about pricing the Daytona by the AD at almost 200% of MSRP and never heard back. So I seized all relationship with Rolex in 2018 and I took my purchasing power to: Patek Philippe, Audemars Piguet, Vacheron Constantin, Blancpain, Omega. Sorry Rolex, if you are not going to respect me then I’m just going to take my talent to south beach 😎
Wear a Rolex when you walk into a store that carries Lange, VC and JLC, your Rolex will look like a Timex!
salty coz u cant get a rolly ! 🤣
enjoy your "gerald genta" VC Overseas hahah 🤣🤣
@@jupiterjames4201
Bro I love my Rolex watches, but your comment was cringe.
@@thomass1891 second that cringe shit 👆
@@jupiterjames4201 Anybody can get a Rolex if they have the money for it , and even on the grey market it will still cost less then a Lange or Patek
interesting info.
worth of watching
I can tell whoever made this video has no real first hand knowledge of the grey market nor from Authorised Dealers. The biggest crooks come from authorised dealers, you say they can’t sell to grey market but 99% of AD’s sell directly to the grey market or sell to consumers who they know will sell to the grey market. Also insinuating it’s better to buy from Rolex because they have to stick to certain rules and have greater knowledge on the product is nonsense. The sales people are more often complete morons and have no real depth or knowledge in the watches, movements or anything else. Grey market dealers who have been in the game for years are far more likely to have a better understanding and knowledge. Although it may be great getting a Rolex watch at retail it’s highly unlikely in this day and age. For new customers they advise to buy models you don’t want and jewellery to bump you up on the waiting list. Hideous way to approach new customers and forcing them to spend money on things they don’t want. Even if you manage to get on a wait list there is no guarantee you will get the model you actually desire.
Please tell them, I never met one that knows the watch it self lol, Now a days most know. Because they back door the money
Very true. I went to a Rolex AD. I bought a Tudor to try and build a relationship. It did nothing. The sales rep and general manager, on separate times told me to buy $10k or more in jewelry and that would help.
Agreed. This is along winded advertising for Rolex. Its b.s.
I've owned everything except Patel.
Rolex sales people don't know much about their own stock...
Even if you buy several things you don’t like at the jeweler. There still isn’t Guarantee you’ll the Rolex you want. I watched a guy on TH-cam who bought four watches and still on the wait list. Like he spending thousands and still treated like that. The AD probably unloading their watches to the grey market making a ton of cash while this guy is spending thousands of dollar simping over a watch which he may get in several years or even never. Don’t be so thirsty there are other great watches beside Rolex.
@@alexlilano1931 Yes but NO other watch is so universally recognisably ELITE as ROLEX!
People are NOT buying these so they can tell TIME!
I purchased a subi on black market. Can i have it serviced at a rolex dealer or need to go through a watch repairer?
I just bought my Rootbeer on the grey market. Didn’t want to deal with all the hassle, just sell me the damn watch if you want to do business with me. I payed $2k over retail. Still cheaper than having to buy several other watches or jewelry I don’t want and be on the ‘so called non existing waitlist’. I have what I want, box, papers, warranty and most importantly A WATCH! Screw those AD’s as long as Rolex doesn’t change their retail practices. I don’t need the white gloves services and that little glass of champagne. I’d rather buy the champagne of my own choice and having a full bottle 😂
Is this possible?
AD sold Rootbeer to Gray market at MSRP+1K, then Gray market sold Rootbeer to you at MSRP+2K
AD got additional 1K and Gray market (nominee) get profit 1K, they are all happy.
@@porn1chai Sorry I just noticed my typo. It’s 5k over retail. My bad, I must have accidentally hit the wrong number on the numerical keyboard. I paid $20,295. But it was still worth it to me, considering having to buy multiple jewelry or other watches to be on a (non existing?) waiting list and what not. I treated myself with this watch for my 50th birthday. I turned 50 on that particular year, not 2,3,4,5 years after my birthday having to be on a waiting list that long. So yes for that it was totally worth it to me. Meantime I now see them listed on Chrono24 between 25k-29k. Considering that I think I still made a good deal 😂 I agree it’s sad it had to happen that way, but I only live once. Again my apologies for the misleading typo.
lucky you! coz in Australian grey market its double or triple the retail price 😅😅
@@alexanderchase1275 That’s crazy. I have to say I bought mine last year in August, meantime they are listed here between $25-$30k too. So yes even though I payed over retail I guess I’m still kind of lucky in that regard. I hope you find the watch you love.
Seems like very manipulative business practices, with no accountability on rolex to honor orders at all.
There’s no such thing as orders
@@Mpayne1472 or stock by the sounds of it.
There is no waitlist, you need to have a good relationship with an AD. It doesn’t necessarily mean spending a lot of money but they have to know you. It could take years but eventually they’ll sell you a “hot” model.
@@anthonyamato6367 seems like begging. Why on earth would i have to be known, if i buy a car for £100k i don't need to be known to get preferential treatment from a supplier. I expect the supplier to treat all customers the same professional service and the suppliers to meet demand.
@@TacBlades well, if the dealer only got two of those £100k cars a year, yeah you’d have to be known. Watches are no different. Most of these models they only get a couple a year, maybe a few if it’s a high volume dealer.
I think the main problem is that sports Rolex watches are like hard currency, also Rolex make between 950,000 & 1000,000 watches a year with a world customer base so it’s no wonder they are almost impossible to buy for most people. I also remember the days not so long ago when I could buy any sports model except the Daytona from my UK dealer with a 12,5 % discount; those were the days!
And yet Rolex recently announced that the shortage is due to AD’s not ordering steal sports watches for their customers. Don’t buy from a company that is dishonest to their customers and throw their AD’s under the bus.
I'm getting an Omega.
Which one did you get?
@@Goodbutevilgenius Well! I saved up the money to get an Aqua Terra in olive green. But my motorcycle broke down last year, so I bought a new Ducati Monster instead. :-) For my 50th birthday in a couple of weeks, I ordered a Hamilton X-Wind Day Date with leather strap and blue dial.
Honestly, I went to a few ADs and after all getting the same lame excuse I went straight to a pre-owned store and bought my Sub. I paid about $3000 more but I got to put it on my wrist that night and wear it. Box. Papers. Still had the stickers on it. Now, one year later it’s value has increased and made up the difference. If I had put my name on a list, I’d STILL be waiting for a call. Fuck. That.
you got fooled
Interesting story.
There are better quality/built watches out there and more affordable.
Name a few
@@regalsurvivor3418 Grand Seiko, Zenith, Omega, Breitling, Oris with or without in-house movement, IWC, Bulgari, etc, etc, etc, I’ll even throw in Tudor in the mix, “ I know it belongs to Rolex, but they are way more affordable, and the mechanical quality is the same. just in passing the finishing on my Grand Seiko is light years better than on a Rolex bar none.
Have a great day !
Should be , the customers signs a Order agreement , then pays a deposit and the remaining balance on collection .
So EG if the AD can only have 100 orders per year then once they hit 100 then no more orders to be taken .
Sensible approach. At the moment I heard my AD did not need a deposit for a watch (reservation....), I realised there is no watch coming (or have very low chances) for me. Funny games. They could make so much money if they would treat customers bit differently. Playing lotto is not what a watch purchasing experience should be all about.
We have all heard about ADs in the US, India, China, Bahrain, Saudi, selling watches above MSRP. We also know ADs will literally tell buyers they have to purchase equal amounts of non-Rolex items in order to obtain a Rolex watch. Anyone who this has happened to, turn those ADs in.
Hong Kong ADs don’t care one bit except for the need to stock one of each mode type which they expose in the windows as display-only models since this year so Rolex doesn’t even need to go inside the store to check. Apart from that, they sell at premium straight from the stores (and I mean full Chrono24-level prices), they also sell to themselves and resell at premium in stores they’ve opened in the city or to third-party resellers. The AD staff is basically doing nothing at all all day long, pretending they can’t sell “because they can’t replace” the items.
i think most ADs still sell at retail but to their families and close friends, basically making their own vip list. There are vip who are actual customers but they are required to buy certain amount of jewelry or gold in the same store every time they are offered a steel sports model.
My local AD has not watches and will never sell me a watch because I don’t buy enough. Rolex sucks for that reason
In other words stock up on knee pads, you're gonna need 'em if you really want that watch 🤣
It seems the ads have dealings with the flippers, there's no way of finding out, people wait and wait, they have no idea what really is going on.
This watch is more than just a watch)
This video makes it appear that ADs actually have them in stock.
They do. They just don’t want you selling it right after you get it that breaks contracts. What they do they sell it to whales. Hoping the whale won’t get caught. 😉
Well, an authorised dealer can call a friend and let him buy a Rolex and let him send to grey market. Substantially they can use third party as a name and move watches to grey market.
Who wants to play a game and then pay for it...
Just buy a Grand Seiko!
GS is a way better watch
The class of a high-end and luxury watch brand. I've always wanted to buy a Rolex, and now I own it.
No matter what people say I signed up to the W-list and I’m so happy that AD told me to think positively OK 👍 😊 we all ll get it one day 🙏
Kiss their butts and wait peasant, I mean customer.
I love these watches, I hope I will have a piece one day
No wonder dealers make them look not available
Rolex watches are created with the best raw materials and meticulous attention I have one and I love it with passion I got it as a gift from my wife
They are the "Bose" of the watchmaking world.
The real question is what is Rolex going to do about it
when the grey Market will be saturated by over stock of Rolex new and seconds, prices and avaiability will sustain back....its just a matter of time.... Rolex 1M production , Omega only 500k.... yet Omega is available over the counter at anytime
I bought my current Air-King from a grey dealer in Milan when I was visiting, but this time I wanted to buy from a Rolex Authorized Dealer so that I could have the authentic experience, along with getting my name on the warranty card. So guys, no matter how expensive it might be, you should only buy from authorized dealers since they have an agreement with the Rolex company.
Poor advice there mate, you can’t even get a Rolex watch from an AD currently so that’s pretty much out the window. Yes it would be nice to buy from an AD, but a grey market dealer offers everything Rolex do. The watch, servicing , polishing and they actually have any watch available although it may be at a crazy price. The knowledge that grey dealers have is often far superior to some clown sales person at Rolex. Crooks in both worlds you just have to know your stuff before buying.
@@amc599 wrong. AD’s are trained by Rolex.
@@Mpayne1472 lol that’s just standard job training any company is trained by whoever they are employed by. Yet they are still all clueless and if you had any first hand experience you’d know. Just a bunch of gormless sales colleagues 😆🆘
@@amc599 I’ve been buying since 1989…..
They go to Rolex regularly to be trained
@@Mpayne1472 the staff turnover is so frequent they don’t even get that far. Trained on what exactly to be clueless morons?! You get the odd chap who loves horology other than that everyone is just a sales person from all backgrounds. 99% of the staff can’t tell you the model reference, movement, or even basic information on the watches.
I bought my jeweler drinks and dinner 1 night, happened to bump into him and his wife, they joined us for dinner, we had a blast, have been on the A D s first call list ever since, how's that for old school.....?.
So there's really no point for the AD to place an order with Rolex
Rolex basically has its own way of block chain technology
This particular retailer actually violated the rules by putting the price tags in front of the watches. I understand why Rolex don’t allow it. It looks cheap
bullshit yes AD cant sell higher than the retail price but they can sell to fren and family to share profit . And in asia most of the AD they sell the watch to grey market and have a profit sharing.that's why you can see the grey market plenty of stock available including Daytona..Rolex should follow AP. Sell direct, no need AD...
I havev13 Rolex. Most of them are ss sports models.
Rolex is a predatory company. By not doing anything about it they are part of the problem. The gray market is the best thing that ever happened to them. They should take orders at the AD, you pay full amount that day and then you get a date when your watch be available. Even if it’s 4 years out you will know. That would kill the Rolex gray market. No flipper would wait 4 years or maybe more to make profits.
Why would anyone want to be an A.D. if the conditions are that bad?
Rolex watches are good. The company itself is dreadful. They're just a bunch of criminals.
Rolex is a foundation. They have no Shareholders. They produce 800000 watches a year. So you have the whole planet going after those watches
@@Mpayne1472 They're a registered charity, so get massive tax relief. The way they handle the selling of their watches is terrible. The AD's treat ppl like dirt. I like the watches, though let's be honest they're more popular now as a status symbol amongst ppl who don't know watches. Over the last couple of years watch ppl are getting fed up with them.
As someone who love watches for all aspects, I'm really beginning to hate Rolex more and more....🤦♂️ #Omega4Life No way I'm going on a wait list to spend that kind of Money.
How is Rolex stopping ORR or ORJ themselves selling Rolex watches to grey market for a huge profit themselves? Authorized dealers can use "mules" to sell watches to grey market and make it impossible for Rolex to find out.
u walk in a Grand Seiko store, they’ll treat u like human n a king…
My AD in Costa Mesa told me she can get anything I want within 6 months and she hasn’t disappointed. I have no idea where you get your watches maybe you should find a better AD.
really? help me to buy a gmt batman
@@dallas8703972001 Come over I will introduce you. Her name is Sarah in Costa Mesa California.
Which AD in Costa Mesa? I live in the area and would love to connect with her.
@@korosuak At the Mall.
@@korosuak South Coast Plaza.
Bullshit.... Back in before 2015, anyone and everyone can just walk in and buy any models they want and walk out.
I see…. So you are still living in 2015, still using MySpace? 😂
Rolex is over hyped ... But Tey did tat luxury brand watch trend
Rolex is dirty af. The dealer sells our the back door and creates the 2x price grey market with zero support from rolex. Dirty.
There are no available models. Lol
Bought a Daytona, walked out the door, it was now worth three times what I paid.
@@AboveFirstClass Yes and in my experience, only took a few seconds!
Rolex watches always have been the Best All Around the World! But More than that to have a Rolex is to have a Jewel. The Best one! Then when we have a Rolex, we also have Status. We are becoming a very important people. We are getting in of VIP Club! I love Rolex Watches!
It’s just a watch dude, grey market is full of it, rolex is not exclusive
What people say who dont know watches...🤦♂️
there are no secrets, if you are not spending 100k a year with the same jeweler and not very good at a bit of brown nosing, you probably aren't gonna be buying a Rolex :)
Why would anybody want to buy a Rolex? This is insanity for sure. They are high end price but average watches. And ugly as hell!
So how is the secondary market flooded with Rolex? Someone is full of shit.
I am no longer interested with the rolex anymore. Makes me wait like an idiot
If Rolex can sell every single watches, including Woman Jewely watches to walk-in customers, it is no need to ask Big customers to buy a lot amount (that they will resell instantly) in order to get SS popular watch.
Last year, I wanted to buy Explorer I SS for my 20th aniversary. But it seem impossible to buy from AD.
However, it has a lot of "New full sticker" Explorer, GMT, SUB in gray market which price up 50%-200%
People who can buy from AD don't use the watch, they just keep them and resell.
But people who want to use it for daily life cannot buy at the MSRP Price.
So, I bought Omega Aqua Terra 38 Blue.
Three of my five piece watch collection have been purchased on the grey market (two Rolex and one Tudor). The other two watches were purchased at the AD with a discount (one Omega
I am done with Rolex. Tired of their BS! There are many brands that are better in quality.
This makes me not want to buy this brand
Just like Porsche discovered. The less you make the more money you make. Period. Like DeBeers and diamonds. Control volume and hype the ads. Rolex isn’t even close to being worth what they say in the retail market or even the pre owned. All hype and games.
How often will you see a Rolex on a wrist and ask if it’s real? More than likely it’s a fake. Rolex is the most copied brand of all.
Having a Rolex watch is a whole new level of luxury
It's so luxurious and makes the man's status look really good
Thanks alot for sharing these secrets with us and keep up the good work
Lol
it makes a man look like a goon. because they're so recognizable, they're boring, it takes zero effort to choose a rolex. far more interesting stuff out there that might actually spark some conversation. plus, people that actually appreciate the details of a rolex, know there is much better to be had.
Lange or a Patek are miles above Rolex in both luxury and style. Wearing a Rolex today is so "new money" and classless.