The Secrets Rolex Dealers Don't Want You To Know!
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- เผยแพร่เมื่อ 27 พ.ค. 2022
- Rolex, Rolex AD, Rolex authorized dealer, Rolex secrets, Rolex AD Secrets, Rolex Dealers Exposed
Everyone has secrets, even a Rolex Authorized Dealer. A Rolex authorized dealer has sales targets, as well as all of the other requirements that come with being an authorized dealer. They must meet specific sales targets, so they need to have that identity, that character, that certain Rolex charm.
Your authorized dealer needs to follow a precise order process when it comes to acquiring allocations and purchasing pieces from Rolex Direct. They put everything in order for Rolex as a manufacturer every year, and Rolex may decide what it offers your authorized dealer at its exclusive discretion.
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I recently got the "pretty woman on rodeo drive boutique" treatment at a Rolex AD. The old lady basically said "we have nothing for you, please leave". Hahaha! Not in those words, but the message was the same. She was very dismissive and flat out told me "there is nothing for sale, for display only". Even if I can see a couple of OPs inside the display case....so heartbreaking. So I left and went to an Omega AD instead, and I found a nice Seamaster 300M blue dial, blue bezel....just like what Pierce Brosnan wore in all his James Bond movies and what Daniel Craig wore in Casino Royale...great! I even got a 10% discount because I paid in cash. Fuck Rolex.
How recent was this trip to Geary’s?
Same. Walked into an AD and was looking at the Tissot watches and a sales guy came up to me. When I walked over to the Rolex display he gave me the old let me know if there is anything else I can help you with, and walked away from me. From across the room , and other sharp eyed sales person noticed that I was wearing a Tudor watch and came over and struck up a conversation with me, gave me a catalog, but that’s as far as I got. I do not know where all the comments on this video have come from, but this video makes no sense what so ever. They are selling to gray market dealers to meet their sales goal? Plenty of people walk in every day with money in hand every day wanting to purchase right then and there, and help them meet their sales goal. The owners of Rolex AD’s have lots of wealthy friends that have zero interests in watches. All they have to do is call one of them up and register the watch in their name, sell it to a gray market dealer for a huge profit, then slip the friend a few bones for doing so. It’s no secret, simply put, they are not selling to gray market dealers to meet sales goals, they are selling to them because they are paying more then the other customer that walks thru the door.
Now try to sell Omega
@@watchmunch3240 why would i sell my omega ? You know i want a watch not a financial product...
love Rolex even more now when i see this comments hahah thanks!!!!
Truly becoming less and less of a Rolex fan as time goes by. You trust what they say, that they want to sell to you because they know you won't be flipping to anyone because it could cause them lots of problems with Rolex, at the same time they are doing exactly that by the backdoor.... Dishonesty seems to be the key in todays world. I do truly appreciate the content from Above First Class, very informative !
Totally agree! That’s why I moved onto Tudor. And love them.
@@petemack1161 I own several Tudors and love them.... But.... Tudor is a Rolex sub brand just in case you're not aware.
@@drexlorian totally aware pal!! But the fact I can walk into a shop and buy the watch I want when I want. Is a massive appeal 😎
Play the game, but don't believe in it!
I moved to hublot
Worn a Rolex since 2008. Feel embarrassed to wear it sometimes now due to the way the company and ADs have conducted themselves. Disappointed with this once great manufacturer. Now looking elsewhere to get my next watch fix.
Embarrassed? Your lucky and it’s an honor to own a Rolex. The whole point of what’s going on doesn’t bring embarrassment. It brings exclusivity and high value for your product. If everything easy to get then there no value. That’s the whole point. It’s not just Rolex, many high end brands have the same thing going on in the grey market. All car dealerships have the same problem. The difference is the AD Car dealership is charging way over MSRP instead of a car Dealer grey market.
@@Jas-1000 An honour to wear a Rolex? Honours are bestowed upon you, not purchased. I don’t spend my hard earned money on a product and feel honoured to wear it. I wear it by choice as I’m in a position to be able to. I notice you’ve made a few comments on this thread which are equally incoherent. If you wish to engage in adult conversation I suggest you think before typing. You can’t be taken seriously when you can’t differentiate between ‘your’ and ‘you’re.’
@@capt3956 you are clearly the child considering you are correcting people for something anyone fluent in English can understand
@@montyjackson9905 you missed a full stop at the end of your sentence mate. Do keep up!
@@capt3956 I agree with you. People are Soo foolish to beg to buy something or even make a fuss out of it. Rolex is the lady Gaga of the watch world
I just bought an Invicta Speedway. Now have a really nice watch and $39,940 in the bank for emergencies.
The Chinese clone like Sugress and Pagani Design fills the low tier middle class clone markets.
Incredible video, thank you so much for sharing it, helped me a lot!
Thank you so much for taking your time to explain everything into details,It is really interesting to know about rolex authorized dealers,I have been your subscriber for a long time and I have always liked your videos
Fake comment.
Buy at retail or not at all . No one needs a watch to live a good life .
Agreed! Many gorgeous watches other than Rolex.
Thanks for the video it was really interesting and helpful hope to watch more in the future
I'm pretty sure no Rolex AD has a problem hitting sales numbers.
Great and very interesting details about the Rolex authorized dealer secrets, well explained everything about. Thanks for sharing.
Very good channel, I liked this demonstration, what do they share with us
I love your content very much. I will never tire of your videos. I really like the information.
What do you like the most about it bot?
Nice and informative. An eye-opener. Can you tell me where can I get a Rolex at the retail price? I have been paying more than what it is in retail.
As a huge fan of rolex, I found all these facts so mindblowing and interesting!
Rolex is to watches as De Beers is to diamonds. They artificially control supply, prices, and who gets certain models. There used to be a Rolex AD in Central New Jersey that tried to get around the rules. Although they were not allowed to sell at a discount, they got around it by allowing trade-ins. They paid more for the trade-ins than their value and used that as credit towards a new Rolex. People were taking a $200 Seiko and getting credit of $500 towards a new Rolex. Eventually Rolex found out and they are no longer an AD.
@@AboveFirstClass How much did you pay for all the bots spamming in the comments section?
@@TheSamosaCritic lol so obvious to
I waited until I could afford a watch that cost almost $10,000 and I went on the list. I kept in touch and finally a lady I didn’t know actually told me I wasn’t going to get my watch that year and maybe not even next year so I bought a really nice second hand watch at 10.8 k US. I’m still waiting but I quit calling every week. I just wanted to have it before I turned 50. It’s a nightmare and it should be a joy for that amount. Thank you Fed and Delray Watch Co. for getting me the perfect Sub for my birthday. I know I paid a premium but what I paid was a fair price at that time.
Do you really have to put up with Rolex for this BS?
I would like to thank you for this video about Rolex authorized dealers. It's very interesting.
Your video was very interesting, it is also the brand of watches that I like the most and I had no idea of all the things that being a rolex distributor implies.
Thank you for the information provided, your channel has helped me a lot to learn many things and be more attentive and also to clear up doubts
You have wonderfully explained the secrets of the Rolex Authorized Dealer! Thank you for taking the time to share this video with us. 👍
Lol out of date information.
I think this video is supposed to be comedy. Either way, it’s mostly wrong.
Fake comment spotted. There are bots commenting on this video. No one sorted like this.
Forget about spending huge sums or visiting them everyday with a smile. ADs flip the hot models themselves or sell these to their family and friends unless the AD is part of a larger corporate group and has some kind of control.
A friend of mine is an Rolex authorized dealer. He worked hard to become Rolex authorized dealer. Every Rolex authorized dealer has sales targets, it's not an easy task. The video is cool !
Fake comment.
Verry intersting information about the secret about Rolex Authorized Dealer. Thanks bro for sharing this useful info
wonderfully explained the secrets of the Rolex Authorized Dealer. Every Rolex authorized dealer has sales targets, it's not an easy task. The video is cool
Today is my first day here but this is very helpful.
Thank you for this information on the Secrets of Rolex authorized dealers, it is good to know, it was helpful for me, I will take it into account before buying a watch of these
Do you finger youself every night?
excellent tutorial, you give good ideas, i am very interested in the video, always giving me good contributions since i follow the channel, it continues to upload very good content
I was told by my AD they won’t approve you for a Daytona unless you spent 200k already
And now much was the Daytona? Feels like someone who's spent 200k already might just go for a more expensive watch... or indeed brand.
@@Goodbutevilgenius retail, I mean good luck to anyone that wants to get a patek there it’s impossible can’t sniff one with 250k in sales history according to my ad he has a client who can’t get on the “list” even for a calatrava… they has two sales people for the patek side and they don’t even sell watches, they pay them a salary just to do nothing and higher ups sell the pateks lol I couldn’t believe it when he told me but got confirmation on it from someone else there and you might have to buy patek cufflinks also which are like 4k minimum I believe
It is true enough easily people judged to judgment others without verifying we don’t do something meaningful being busy for nothing I don’t need expensive watch thank you everyone for sharing
These watches are insane!!
Sales targets. Does a dealer really have trouble finding people to sell a Rolex to? I think not.
The following is my experience with Rolex.
I called my beautiful Rolex saleslady at my city's only authorized Rolex dealer, and told her that I want to buy the beautiful Bluesy, the Rolex Submariner model M126613LB-0002
She informed that she will place my order right away. No other Rolex dealer had this special watch in stock, and I checked dozens throughout the whole US.
I was astonishingly very surprised when she called me the next day and told me to come and pick up my new Bluesy.
She also gave me a 2% discount for paying by check. Currently the retail list price in the US is $15,600.00.
I am super happy with my dealer and with my new Bluesy and it never leaves my wrist.
Go Omega. It’s a superior watch. The Silicone spring Omega is using puts the time keeping way ahead of Rolex.
First time I walked in a Rolex AD,,, they told me i might have to wait for a year or 5... 2nd time i walked in,,, bought a Tudor Black bay GMT Pepsi and asked for a Rolex GMT Master waiting time,,, this time they told me,,, you might not even know,,, you might get it soon... 😅😅😅
Grey market is definenlty true. I went into a Rolex store for the first time. I had every intention of spending cash on my first Rolex. They had zero for sale and simply told me they would add me to a list when the watch I want comes in. The sales rep said some people wait years and some people wait a month. That was an odd thing to hear.
Anyways, I ended up paying over retail to avoid wondering or not if I'd get a call a month or a year from now. I bought my watch on Chrono24. Other than just going with a different brand, you really have no choice to buy off Grey market unless you have a connection or are really really lucky.
I went into 1 wanting to buy a Oyster Perpetual 41 in silver face. The sales consultant told me not available and the waiting list is roughly 18mths long. Lol.
Sales targets well that shouldn't be hard to do plenty of customers out there😎
I was discussing this with an AD a few days ago...popular models for exhibition only, nothing to sell...i started joking telling him that he had a wonderfull virtual store. Then i asked him how he could pay all his bills by having nothing to sell except the crappy pimp gold models looking like saddam hussein's watch. Then he asked me in which model i would be interested and i told him that i was literraly done with rolex and that they are many many other nicer watches to buy in other places. I am a custommer, i have no reason to give my money to a company that does not give me RESPECT...
Structurally, Rolex broke their own market..... 1) They set sales quotas for ADs based on minimum purchase commits between the AD and the Manufacturer. 2) the product range is vast, and Rolex specifiy a diverse set of SKUs for sales targets, not just the most popular models. 3) ADs cannot (and never could ) make the unit target for less popular models 4) Grey market dealers can, and will, buy less popular models to secure stock of popular ones - ADs make their sales targets, and collect MSRP for the units 5) Grey market dealers use the premium pricing for 'hot' models to offset the losses on less popular ones (something the ADs absolutely cannot do) .
The issue is not demand, it's short term over-supply of difficult-to-sell models - Rolex make too many variants of too many (largely unpopular) models, but insist that ADs shift them, so that Rolex can maintain stability in manufacturing for themselves, and their entire upstream supply chain. The oversupply of less popular models is the driving factor here, tied to Rolex dealer and distribution agreements.
that said, Rolex may simply take the view that it's not worth re-tooling the product range and distribution channels just to respond to short-term market trends - if you look at your R&D/Manufacturing over a 30 year period (they do), then it (maybe) makes more sense. It's more important (from a production point of view) to have stable, long-term planning horizons, than it is to modify your product range to meet (relatively) short-term changes in taste. It's also safer to let the ADs take the risk 😀
You made the point very well at the start - Rolex's cusotmers are the ADs, not the consumer.
My experience with Rolex AD’s has alway been great. I’m a collector and I get great service.
Ohohohi i didn't know this! Thank you! Well there is better out there! Grand Seiko!
I’ll stick to my Invicta and Seiko. 🥂
Obviously a ad can't have ever variation of every model. But a customer should be able buy one.
Thank you so much for taking your time to clarify everything into details,It is truly curiously to know approximately rolex authorized dealers,I have been your supporter for a long time and I have continuously enjoyed your videos
There is zero charm from Rolex ADs. They treat customers like crap and generally make them beg for pieces. Stuck up and arrogant from my experience.
0:59 wears an Apple Watch 😂
Horrible experiences from my local dealers here in Northern California. I did not feel valued and only 1 in 5 actually took the time to show me a watch that I was interested in but absolutely could not purchase.
Unfortunately same here in the UK 😡
Where about? I am in NorCal and looking to buy soon. I’m in Elk Grove/Sacramento
@@jimmyramirez8574 im also in EG, I went to davidson and licht walnut creek and san jose, went to the AD in stockton and one in reno. Davidson and licht walnut creek actually let me try on some watches and offered beverages etc. Its the only AD that treated me like a human.
@@zseelbach Next time go to a Invicta store.
you looked at a watch you could not purchase??? did you type that correctly?
wonderfully explained the secrets of the Rolex Authorized Dealer. Every Rolex authorized dealer has sales targets, it's not an easy task. The video is cool
explain how hard it is when they have 0 for sale. i would not be caught dead with a Rolex.
Agree
Help me understand how the grey market dealers can help the AD make their sales targets and get away with it. If a grey market dealer buys a lot of pieces to help the AD make its sales targets, wouldn't an audit by Rolex uncover this pattern right away?
Apparently according to other websites and channels, Rolex has been shutting down ADs across the world lately. Whether this is something new or has always gone on and I was not aware of it, having just recently become interested in Rolex as a brand, I do not know. Perhaps, and I’m saying just perhaps, Rolex is wind of this and is targeting some ADs for dishonest practices? Just a thought.
These secrets are something else.
I love that Rolex doesn't want to sell to resellers. Something Nike needs to consider.
The same reason why I'm less/no longer a fan of Ferrari or Hermes😅
I had an appointment made to go check one at and hopefully to take one home.
How naive I was, silly me thought I could just buy a watch and go about my life. It’s a whole thing and it turned me off the moment I worked out how they go about playing their silly games.
I went into Rolex in King of Prussia Pennsylvania Saturday ,they had nothing to sell but did offer to put me on a list, I respectfully declined their offer
@@AboveFirstClass waiting a month is 1 thing but year's, life is too short to wait year's for anything. Live your life to the fullest everyday.
@@AboveFirstClass There is no waiting list. It is not like going to a busy deli counter and getting a number. Whether the AD saves your contact information is debatable.
Well that is nice to know,,I like Patek Philippe.
My ad was hiring I wanted to try to get a part time job just to see what’s going on in there lol I have only for one watch from my ad a OP 41 green
@@AboveFirstClass I never applied I should have lol
I was planning on going to an AD these days and observing the staff reactions , later on asking them for a specific Tudor model which is worth it’s value unlike the big brother Rolex. Nothing personal against Rolex but especially here in London the ADs are egomaniacs with cheap ass colognes and wearing weird suits!
sounds about right
Well if we don't buy roles and the gray starts tanking then AD would have no choice but to sell to walk ins, albeit they may use threshold in order for you to buy those popular model i.e bundling
Traditional Rolex customer, my family before me. Today’s Rolex customer, not in my generation. We inherited quite a few watches and AD has done a terrible job treating us second generation customers. AD loves those new money more than multi-generation old money people.
Is that a bad thing?
Trouble is they have very little in stock and you have to go on a wish list which make take years?
Even a Rolex is just a watch...
Mass produced watch
That's as ignorant as saying a Ferrari is "just a car."
I walked into a Rolex AD sat down and bought the watch. Following months I walked into another AD, got put on a waiting list for a rarer model, 2 weeks later they had the model in….
Your video makes no sense, “Rolex ADs want to sell watches but they don’t want to sell watches to you”
My wife recently asked me if I could have any watch which would it be? I said Rolex. I changed my mind after contacting the local
AD. He said they had no inventory even though their website showed dozens of watches. I was told I would have to put my name on a waiting list. It became obvious to me that Rolex controls their high prices by using this assumed shortage to drive the prices higher. I found several models available on the gray market. However, I have decided that I can purchase three or four other Swiss or German watches for the price of a Rolex. I have twelve watches in my collection and will adding an Omega and a Sinn in the near future.
So RAD's have lots of secrets but you didn't inform on what they were!
What's if its a gift for a first time buyer?buying for a rich person..how's does that work?
They are treating the customer like they are buying ROYALEX not a rolex watch. It is all because of 80's gold watches that corrupted the company.
My humble opinion is to fly to Switzerland and to buy direct from Rolex. Hey! Don't forget to thank me if you get your dream piece from them.
Rolex look good in comparison to most other brands. That’s why they can rev up prices and demand. No Breitling Omega etc quite makes it compared to Rolex. They aren’t as refined as Patek Philippe but that is an entirely different style of watch. Rolex is male and sporty oriented. Wide customer base.
just sux for the first time buyer that save $$ to buy something that they love/like. just killed the enjoy and fun
Keeping cash in bank account is way far warmer than put a Rolex on wrist.
I will never buy from a grey market! I ll keep waiting and after all I can wear other watches while I am waiting.
Yeah, too many scammers in grey market.
How does you wanting to buy one watch not help them meet their sales targets?
#1 reason for not getting a Rolex - people just assume you're wearing a fake
If you care what people think
You can tell pretty easily from a quick glance if it’s real or not.
@@YMPUB Wear a Invicta then. Basically the same.
That’s the best part! I Would get real joy knowing it’s real.
Very interesting video.
Is it just me who thinks these are just normal sales strategies? Sales are always based on value proposition & spending power of the buyer.. doesn't really seem anything extraordinary negative to me..
They themselves are flipper if they sell to gray market
Before this videkbghetr was an Ad for Watches of Switzerland. They mention various brands but not Rolex...interesting.....
This video on Rolex authorised dealers secrets is true because they are selling TOP end watches so they have to be efficient dealers.
Which product AD dun have sales target? Sell to you or grey market is still a sales target. The key is how much they can sell to the grey market compared to you who pay listed price.
Basically it’s like asking to be shown to the secret garden. Immediately all barriers go up and it’s basically fuck off you’re not buying a Rolex.
10 yrs ago, salesladies called me twice a month, now it’s opposite.
Nothing we didn't already know
Around Christmas 2020 we, me and my wife, walked in the Bucherer Shop in Zürich.
We don't look very rich.
There we said we are interested in the Oyster Perpetual for my wife.
We get offered a espresso and could check al the colours and sizes.
We were put in the waiting list and 1 1/2 year later we got the e-mail
that the watch is ready.
I think this video it don't feel really researched. It just repeat the usual
clichés. The sales goal is in the moment not problem. There are no
less popular model with Rolex. Models like the Rainbow Daytona
you only can buy when you already a costumer.
Cool, know thyself, know the enemy.
God bless.
It's *not against the law for an AD to sell above MSRP. That's silly. (They just get punished by Rolex for violating the AD contract.)
i’m already sick of waiting I dont think they will sell me a watch in the future , I think it’s ridiculous. best to buy it on the grey market.
great video. thanks! 👍🏻
key information:
- there is no rolex scarcity, only a scarcity with authorized dealers
- getting your dream rolex is a piece of cake.
all you need to do is say goodbye to the claim of buying one at msrp and be prepared to pay the market price (or accept the harsh reality that you might be to poor to wear a rolex) 😜
Grey market price !
too poor* haha and for me its principle and being patient to buy from an AD in hopes of building a long-term relationship for future purchases. In the meantime, I buy watches that I enjoy
@@rich2579 don't give up on the watch you really would like to have sitting on your wrist 😁
I'm not poor lol. Still won't give Rolex my money. But I will buy Homages which will cause Rolex's brand dilution and hurt their sales. I will take innate pleasure in supporting their Homages and clones 😀
@@jameswilson8820 He doesn't need to. He can buy a Invicta and save a ton of money. He doesn't need to go through all this to get a one time 20% return in his money in some watch great market. It's not worth it 😂
I dont understand why they cant just produce more watches. Not like their sales will tank. People are begging to get them from an a/d.
This happened coz people are desperate and buy it from grey market. Once the majority decides they will wait until AD calls, trust me, in 6 months all of us will get the call for that daytona or gmt
There is actually no difference between a gray dealer and a consumer flipper. They grey market dealer may just buy more of the less desirable watches but they both accomplish the same thing for both the AD and the consumer market!!!
Why not just get rid of ADs and sell directly to the gray market stores? Or, let ADs sell for what the market will bear and cut out the gray market stores?
What can you say?! Rolex is The Watch!
Patek has something to say about that.
I still don't get why everyone says they can't get a rolex. I can get any watch I can pay for at my local AD. No list or bullshitting. Just go in, find what I want and they usually have something very close if not exact, pay, and done
What store might that be? I'll buy one if they have it in stock
Say hi to your dad for me and ask him if i can buy a Rolex.
There’s no way gray market dealers are solely getting their inventory from people flipping there’s watches after they purchased from an actual AD. The ADs are selling the watches to them. There is no Rolex shortage because there was the gray market dealers would have low inventory too. There are thousands of gray market dealers and they all, have more inventory than Rolex ADs. Why simply beg someone to allow you to spend your money at retail at that.
They have a lot of requirements from customers and from state laws and they are still doing the perfect job! They built a really big brand!
Hi
If you don’t know by now, you don’t know
ADs will sell hot models through the grey markets and compensate the not popular models .
If Rolex finds out their "customers" are selling to grey market dealers, they will lose their license to sell Rolex. Rolex has very strict guidelines and this is #1.
I don't know why 0:53 made me lol so hard
Thank you so much for telling us! Then I'll move to Tudor,Omega or others, enough of this Shitty rules from Rolex 😑