Good info, trying to get some Rolex watches myself. AD told me the same thing, no wait lists, and no ordering, though he did take note of what I wanted with a ranking. He also told me they don't do email blasts, or phone calls to let you know something arrived, and can't tell me if they have stock if I call. They get what they get, and it goes on the floor....which is sad and frustrating to have to stop into the AD every week or so. The store is always empty, but full of people.
This is exactly what I would say as a manager (and instruct my employees to say) if I already had a list of VIP clients and "regulars" and didnt want to waste time or be bothered by the joe schmoe's off the street with having to take down names, going along with the fake small talk that joe schmoe is trying oh so desperately to have with me since they're clearly trying to build rapport and develop a relationship (playing the game), etc. etc. A very sad reality, but think about it...this is a smart , indirect, and professional way of telling you to EFF off lol. Youll just keep coming in and theyll just keep telling you the same thing; "oh, yep, haven't received anything from Rolex. We've literally only received two of those models in the beginning of the year. Nothing since then." LOL. They most certainly call/text their VIP/high profile clients when stock arrives and tell them what they have. How do I know this? Yes.
@@steelsteez6118but as an SA wouldn't you get bored of selling to the same O'l people. It's not like you can get kicks backs from the VIPs. I would want to let a new customer enjoy the brand.
I was looking after he said he wasn’t a Rolex guy, while sitting in front of one, wearing, and then name drop 3 more expensive brands that are not similar to each other…
This type of dealer arrangement is more common than most people think. Guitar manufacturers, auto dealers, outdoor supply companies, appliance manufacturers, etc. determine, by agreement, what their dealers can stock and what products they receive, as well as their pricing guidelines. A lot of the product lines that are perceived as "exclusive" are exclusive because of these dealer arrangements.
Many Swiss companies use a similar setup. Having said that, they seem to not have discovered that by limiting production, they can take maximum advantage of the contracts like Rolex does. That, or they actually care about getting their products to their customers who want them unlike Rolex who’s first priority is clearly to stay in high demand over anything else.
got my allocated model. just under 4 month wait. You may get lucky and walk into the right place at the right time, but to order a specific configuration other than the basic models they send out in packs, you need to have considerable purchase history, and a friend at the AD. This is based on my experience and I expect things vary from one location to the next.
I was able to finance my wrist watch business with the profits I made from my Altcoin investment in just 8months. I couldn't even believe I started my business without any loan.
My investment of just $2500 in Altcoins has generated over $6k in few weeks . Honestly, to be successful, you need to take a big step , that's where it all begins.
He's not a Rolex guy, but he will throw down 40k for a day date, because he doesn't know what else to spend it on. I could spend that same amount on four Omegas, and be more satisfied.
My friend is a manager from a Rolex Dealer, he say not matter what they order Rolex doesn’t send anymore, Rolex send what Rolex wants, the Dealer doesn’t know anymore what they are getting,
All AD managers are taking delivery of stock and selling them to grey dealers. making up to £40k each time . . Its super rare any stock will be for sale at the end of the first day . I know 3 grey dealers /S/H dealers that have managers on the phone to them within mins of new stock arriving
The system that they set is very rigid. I would imagine that in times of economic difficulty or a dramatic change in watch buyers’ preference, ADs might not be able to generate enough cash flows to cover their sky-high fixed expenses.
Very informative video, thank you! ..Do you know how we can submit a complaint to Rolex headquarters about a dealer in order to request the Rolex Headquarters to inspect the dealer's sales that it is doing outside of their store to the grey market?
I used to be a Rolex guy for many years but with all the bull crap Rolex is pulling with waitlists and not being able to buy any stainless Rolex at retail I am completely done with Rolex.I am now an omega fan and can purchase at retail or less.Rolex is all games.
So, you didn't watch the video at all. There are no waitlists. Rolex themselves don't determine if you don't get a stainless model at retail, your AD does. Rolex doesn't even know you exist honestly, they just know the AD asked for X amount of Y models. So blame your AD, not Rolex. With the worldwide demand far outstripping their production capacity, they have to allocate accordingly. They DO know if a particular AD has been good/bad, and can increase/decrease allocations which is what the video refers to. Honestly if you're being messed with your AD, go to another.
@@Whitehouse7814 You mean Rolex is reserved for people who like to burn money and don't care about cost. It is called waste of money, paying something isn't worth it, exhibitionist and so on. Sure if they have so much money to waste on a Rolex they are not loosers but definately people who choose Omega are more wise and winners.
@@Exodos1234 Exactly. Overpriced jewelry with rare exclusivity. It's now a status symbol worn by douchebags trying to project an image. There are more accurate automatics and better built watches elsewhere. The Grand Seikos are twice as accurate and the Omega co-axials require half the service and actually passed the NASA tests that Rolex failed.
1-8: Thou shall not sell a Rolex to anyone who hasn't bought 30k in stuff before. 9: Don't sell above MSRP. 10: Don't sell to a flipper, though most of your customers spending tons of cash in your store are flippers.
Very insightful. Honest question. How does the average person buy a rolex? I want to buy an Oyster Perpetual in the green dial and its like I asked them for the hope diamond. I have the money in cash to pay. What's the issue here? How do you actually get your foot in the door to buy your first?
They want to know A) that you're not a flipper and B) that you will be a source of further business. Getting engaged? Buy your ring there. Valentine's day coming up? Find a nice tennis bracelet. Being consistent with what you want also helps. If you go in 3-4 times over the course of a year and always ask about the same OP they get the idea that you're not just trying to flip for 3X MSRP.
There is only one authorized Rolex dealer here in RI. You mentioned stocking "criteria" for what they need to have. I've been in several times to check stock, get a watch adjusted etc. They have NOTHING. Not a single new Rolex anywhere in the store. However, they have select used models which are being sold at the crazy market prices. So imagine you're a first time buyer, you want a OP or a Datejust. When you walk in there's not a single watch in the case, but the salesperson shows you a pre-owned model that's double what the RRP is. I get the grey market and I get the demand but no authorized dealer should have no inventory, and not even know when they are getting watches in. Dealers in other states always have inventory and I have secured some in demand items on rare occasion. I hope Rolex will notice their practice and pull their franchise because it's not helping the watch community at all.
The trick is there's no language saying their inventory has to be out on display. It's all in the safe, and gets allocated to their choice customers essentially behind the backs of the other potential customers.
@@WatchTradingAcademy I was in Harrods in London the week after Christmas, probably THE iconic AD in the UK and same story - zero watches to sell, literally zero. Incidentally, in Newcastle, it was the same story the week before Christmas - the store had just sold its last ladies Datejust a few hours before I went in. Crazy!
@@atlanticist4763 Go back and spend 400k on jewelry and other watch brands and then watch as Rolex sports models magically appear from the back room. Amazes me how people know car dealers are usually crooks but assume their AD is their friend and is telling them the truth lol
So, question: Why would Rolex leave allllllllll of the stock when they pull a contract? I live in Springfield, MO, & worked for Woody Justice, who was the original Rolex AD here. Then another store in town became an AD, something which I'm told is basically unheard of, especially in a city of under 300K population, & even more especially because we were only 2mi apart. A little over a decade ago Woody died, & even tho his daughters inherited the store, our contract was pulled, citing material change in ownership. That's fine, I get that part, even if it is a little shady of an excuse considering the family maintained full ownership of the company. I'm guessing the bigger issue was with management: it passed to a "caretaker" board of three of his friends who were supposed to oversee everything until "they" felt the daughters were up to speed. Ok, fine, whatever (it was a shitty time). The problem/question we all had is that Rolex came in & took the paraphernalia, not the stock. I get them taking the AA battery clock off the wall (damned thing never worked anyway, we just stopped putting batteries in it), the booklets, all of the whathaveyou advertising...but not them leaving the stock. They left all of the watches, with their boxes & papers. As far as we understood, because the store already owned the stock, we could do with them as we pleased: sell them to whomever for whatever. I was in the shop (repairs) at the time, not sales or management. But it never sat clearly or well with any of us, at least as far as I understood.
Rolex is pissing off it's customers and dealers. This will backfire. People are going to get tired of paying for the space just so Rolex can have a corner of the store.
So how did CD Peacock get around these rules? They were caught, and sued, over allegedly selling watches out the backdoor and nothing happened. Zero. The reality is a substantial amount of the stainless watches are in grey market hands and every AD cries innocent. In my opinion these are all empty threats on Rolex’ part. They know exactly what’s going on and who’s doing it.
@@WatchTradingAcademy That doesn't wash as Rolex authorise these dealers so ultimately their responsibility to ensure best practice. We all know the watches are going out the back door to the grey market for a big premium.
@@garyboyle695 Its part of the game…ADs, Rolex all know whats going on and they’re not and wont do anything about it. Why would they? Its hyping the brand and what company dont want that?
But, what he said sounds like there is* a waitlist, and what about how these AD’s get shady af over the counter? You wanna get bumped up or get picked for my stock, you can stock up on my other stuff today and I’ll keep you in mind. I had a conversation right along these lines twice this year just out of curiosity. I’m not a fan on Rolex, way down the list for me, just wanted to know if that shet really happens…and it really does.
Looks like buying a good fake makes more and more sense. Rolex is trying to be a DeBeers and in the process create a completely synthetic market. For all their rules there are tons of grey market Rolex goods at inflated prices. Interesting video with great information. Thanks for sharing.
How does the order process work for large retailers (Mayors, Tourneau, Watches of Switzerland) that have multiple stores across the country, versus a single sole proprietorship location. Do the larger retailers order per store, of for the entire company, and how are those stores delivering and distributing their inventory. Thanks.
For Rolex almost no models are able to be ordered except super undesirable stuff. Rolex decides what each retailer gets and sends a manifest. In some cases they all go to one central hub and then are distributed to the individual stores by the retailer, in other cases they might go to localized hubs and then distributed from there.
nothing like AD and some secondary market dealers act like they are doing you a favor selling you a watch. which is why I will not be buying a Rolex at this time. It reminds me too much of what was going on with Harley-Davidson in the 90's.
Look I'm getting a Rolex one way or another from an AD. I live in Los Angeles so I have many boutiques to test my luck. I'll just have to use my charm and be genuine. I think it should work for a 1st time buyer. Submariner-date, explorer 2 or maybe a date just. 🤞
If I may ask, where is this information coming from? The reason why I am asking as I have started working within Rolex AD few months ago, and majority of this information is actually true 😀
Rolex saying they don't let their AD's sell to flippers doesn't pass the smell test. Dealers having bare shelves and making more money by selling to flippers actually benefits Rolex (and the dealer as well) by giving the appearance of high demand and scarcity. The customers are being played.
This is why Rolex is so expensive and online dealers rip you off, and what you get is paying high dollar for a fake, the reason why they are a bunch of homage watches most likely homage to Rolex models of watches that sells for less.
I don’t know if number 4 is quite true. I purchased a watch a Rolex sub 2020 from a different state and did not have to pay the tax and had it shipped to me to my state. So I saved the income tax cost.
You already purchased from that dealer before or no? If you have a relationship with that dealer already it's viable, but they're not supposed to anymore so they will either not or they will get caught and lose their AD designation.
I went into an AD a few month ago and was looking to purchase my first Rolex Submariner. I had never purchased from this AD before. I figured I'd be waiting months if not well over a year. The salesman called me in 2 months and had my watch for me. I"m curious as to why I got so lucky?
Because you presented yourself as a genuine collector. The AD wants to be able to keep their status as a Rolex store, so they won't take a chance selling to someone they think might be a flipper. Your story checked out.
In the USA MSRP can only be sugested per FTC federal rules. You can sell at any higher price!!! For selling at a price lower then MSRP that is alsow allowed but only based off of your indivigual MSRP agrement. So if what you are saing is true then ROLEX in wrighting is breaking US federal FTC Law!!!!
These Rolex rules are garbagge. The grey market is flooded with over priced new watches and AD’s have no inventory!!! This brand, as well as PP and AD are allowing online speculators to dominate the market, profitable in the short term, but unsustainable long term… stay away from these over priced internet sales!!! This is a a plain and simple scam, no guarantee, no one to talk to, no nothing. Explore other brands and you will find a plethora of possibilities to invest your money wisely!
IF YOU REALLY CANT UNDERSTAND THAT YOU CANT BUY ANY ROLEX LIKE ALL THOSE " GREY MARKET DEALERS"YOU PROBABLY SLEEPING.Which are used to make way more money above the RRP.
These ad’s need to get together and form a guild with a representative that can negotiate on behalf of the businesses. Fat chance that’ll ever happen, I have a better chance of my company allowing unions
Bro, don't do yourself like that man, don't, you think this dude doesn't know what hes doing??????? He's telling you about Rolex's operations, you think he doesn't know what the watch is, don't do yourself like that man..
@@lloydlandbrug8889 the 18k yellow gold Day Date on Oyster bracelet is commonly known as the “Rolex President” or “Presidential Rolex” so you are both correct.
as informative as the rules are according to the video, I do not see enough references or backup of the WTA's claims on these rules or their enforceability,
That's why I build my own name brand watches with genuine rolex parts and movements. NOT ASIAN CLONES. I'm talking 100%genuine 3135 movements 904L oyster steel. I'm leaning how to build the 41mm 3235 maxi sub. Only difference is the ceramic bearings on the rotor.
True, some Asian Ad have blatantly post higher price on their display, it was reported to Rolex.... But it still goes on, so I guess Rolex doesnt mind.
This guy obviously knows his stuff but he isn’t sharing how often these rules are being broken. Rolex can do all this with man power but that man power cost money and I don’t see them doing it to the bigger ADs. Also they can and will sell out of state.
Said this above but, the 18k yellow gold Day Date on Oyster bracelet has also been commonly known as the “Rolex President” or “Presidential Rolex” so you are both correct.
Well. Whatever Rolex is doing is pure simple shit. The glaring fact of reality is more than 90% of Rolex sports watches are not found in any AD but on the gray market at multiples of the msrp price. That includes brand new unworn and unsized watches with boxes and papers and even stickers!!!! It would be stupid and naive to think that Rolex is not aware of the situation. In fact I would opt to think Rolex itself is in on it. And they are registered as a charity!!!!! 😂
I purchased a Rolex from an AD shipped to me at a different state AFTER I personally visited them to establish the client status. So technically they can still sell to a non local market buyer remotely.
So what’s you’re saying is, you personally visited them! To establish a client status! If they don’t like the look of you! You ain’t getting one! BMW did that to me! So I went next door and brought a mini.
Rolex is a total disaster ! Everyone has Rolex it is really kind of played even tho it’s a classic ! I go with other watches ever since Rolex aka nolex started using gimmicks n telling stories
Good info, trying to get some Rolex watches myself. AD told me the same thing, no wait lists, and no ordering, though he did take note of what I wanted with a ranking. He also told me they don't do email blasts, or phone calls to let you know something arrived, and can't tell me if they have stock if I call. They get what they get, and it goes on the floor....which is sad and frustrating to have to stop into the AD every week or so. The store is always empty, but full of people.
What you’re saying is very accurate
This is exactly what I would say as a manager (and instruct my employees to say) if I already had a list of VIP clients and "regulars" and didnt want to waste time or be bothered by the joe schmoe's off the street with having to take down names, going along with the fake small talk that joe schmoe is trying oh so desperately to have with me since they're clearly trying to build rapport and develop a relationship (playing the game), etc. etc. A very sad reality, but think about it...this is a smart , indirect, and professional way of telling you to EFF off lol. Youll just keep coming in and theyll just keep telling you the same thing; "oh, yep, haven't received anything from Rolex. We've literally only received two of those models in the beginning of the year. Nothing since then." LOL. They most certainly call/text their VIP/high profile clients when stock arrives and tell them what they have. How do I know this? Yes.
@@steelsteez6118but as an SA wouldn't you get bored of selling to the same O'l people. It's not like you can get kicks backs from the VIPs. I would want to let a new customer enjoy the brand.
I love how he’s not really a Rolex guy but is wearing a Rolex while showing us his latest Rolex lol…. awesome piece nonetheless
Came here to laugh at the same thing
First thing I noticed.
I was looking after he said he wasn’t a Rolex guy, while sitting in front of one, wearing, and then name drop 3 more expensive brands that are not similar to each other…
🤣
This type of dealer arrangement is more common than most people think. Guitar manufacturers, auto dealers, outdoor supply companies, appliance manufacturers, etc. determine, by agreement, what their dealers can stock and what products they receive, as well as their pricing guidelines. A lot of the product lines that are perceived as "exclusive" are exclusive because of these dealer arrangements.
Absolutely.
Gonna buy omega or seiko
Don't really understand why anyone would like to deal with this bullshit from a company.
Many Swiss companies use a similar setup. Having said that, they seem to not have discovered that by limiting production, they can take maximum advantage of the contracts like Rolex does.
That, or they actually care about getting their products to their customers who want them unlike Rolex who’s first priority is clearly to stay in high demand over anything else.
Thank you for presenting the information in a clear and matter-of-fact way.
got my allocated model. just under 4 month wait. You may get lucky and walk into the right place at the right time, but to order a specific configuration other than the basic models they send out in packs, you need to have considerable purchase history, and a friend at the AD. This is based on my experience and I expect things vary from one location to the next.
This is why I buy Grand Seiko
Well I am keeping an eye on Omega.
Great info here as always Cal.
I was able to finance my wrist watch business with the profits I made from my Altcoin investment in just 8months. I couldn't even believe I started my business without any loan.
@@charliejordan5282 Well said! , I'm into stocks and Altcoin investment as well. I make good return from them.
My investment of just $2500 in Altcoins has generated over $6k in few weeks . Honestly, to be successful, you need to take a big step , that's where it all begins.
@@charliejordan5282 I’ve seen recommendations about Grant MCpeak, he must be very exceptional for people to talk about him this way.
Says he's not a Rolex guys, presents after buying a Rolex wearing a Rolex😂
He's not a Rolex guy, but he will throw down 40k for a day date, because he doesn't know what else to spend it on.
I could spend that same amount on four Omegas, and be more satisfied.
lol. I like some Rolex but I'm not a maximalist
My friend is a manager from a Rolex Dealer, he say not matter what they order Rolex doesn’t send anymore, Rolex send what Rolex wants, the Dealer doesn’t know anymore what they are getting,
100%
Rolex is the biggest BS brand in the world. Boycott Rolex
Yeah do don’t buy it, get a Patek or something their are other Swiss brand watches other than Rolex.
All AD managers are taking delivery of stock and selling them to grey dealers. making up to £40k each time . . Its super rare any stock will be for sale at the end of the first day . I know 3 grey dealers /S/H dealers that have managers on the phone to them within mins of new stock arriving
The system that they set is very rigid. I would imagine that in times of economic difficulty or a dramatic change in watch buyers’ preference, ADs might not be able to generate enough cash flows to cover their sky-high fixed expenses.
Very informative video, thank you! ..Do you know how we can submit a complaint to Rolex headquarters about a dealer in order to request the Rolex Headquarters to inspect the dealer's sales that it is doing outside of their store to the grey market?
This is what I want to do.
I could be wrong but that's a red gold day date nor a presidential presidential refers to the bracelet not the watch
Soooooooooo…… basically there’s a waitlist. Cool thanks
If only every Rolex Boutique visitor could watch this video…. Thanks for sharing this.
No dealers are following thats why the watches are available on the second market but not at dealers
Informative. Thank You
I used to be a Rolex guy for many years but with all the bull crap Rolex is pulling with waitlists and not being able to buy any stainless Rolex at retail I am completely done with Rolex.I am now an omega fan and can purchase at retail or less.Rolex is all games.
So, you didn't watch the video at all. There are no waitlists. Rolex themselves don't determine if you don't get a stainless model at retail, your AD does. Rolex doesn't even know you exist honestly, they just know the AD asked for X amount of Y models. So blame your AD, not Rolex. With the worldwide demand far outstripping their production capacity, they have to allocate accordingly. They DO know if a particular AD has been good/bad, and can increase/decrease allocations which is what the video refers to. Honestly if you're being messed with your AD, go to another.
go buy Omega please , rolex is reserve for winners
@@Whitehouse7814 You mean Rolex is reserved for people who like to burn money and don't care about cost. It is called waste of money, paying something isn't worth it, exhibitionist and so on. Sure if they have so much money to waste on a Rolex they are not loosers but definately people who choose Omega are more wise and winners.
@@Exodos1234 Exactly. Overpriced jewelry with rare exclusivity. It's now a status symbol worn by douchebags trying to project an image. There are more accurate automatics and better built watches elsewhere. The Grand Seikos are twice as accurate and the Omega co-axials require half the service and actually passed the NASA tests that Rolex failed.
I thought this was another boring Rolex unboxing, but it was more interesting than that
Best video on the subject
No wonder I cant get Casio Men's Vintage CA53W-1 Calculator Watch
1-8: Thou shall not sell a Rolex to anyone who hasn't bought 30k in stuff before.
9: Don't sell above MSRP.
10: Don't sell to a flipper, though most of your customers spending tons of cash in your store are flippers.
Very insightful. Honest question. How does the average person buy a rolex? I want to buy an Oyster Perpetual in the green dial and its like I asked them for the hope diamond. I have the money in cash to pay. What's the issue here? How do you actually get your foot in the door to buy your first?
They want to know A) that you're not a flipper and B) that you will be a source of further business. Getting engaged? Buy your ring there. Valentine's day coming up? Find a nice tennis bracelet. Being consistent with what you want also helps. If you go in 3-4 times over the course of a year and always ask about the same OP they get the idea that you're not just trying to flip for 3X MSRP.
There is only one authorized Rolex dealer here in RI. You mentioned stocking "criteria" for what they need to have. I've been in several times to check stock, get a watch adjusted etc. They have NOTHING. Not a single new Rolex anywhere in the store. However, they have select used models which are being sold at the crazy market prices. So imagine you're a first time buyer, you want a OP or a Datejust. When you walk in there's not a single watch in the case, but the salesperson shows you a pre-owned model that's double what the RRP is. I get the grey market and I get the demand but no authorized dealer should have no inventory, and not even know when they are getting watches in. Dealers in other states always have inventory and I have secured some in demand items on rare occasion. I hope Rolex will notice their practice and pull their franchise because it's not helping the watch community at all.
The trick is there's no language saying their inventory has to be out on display. It's all in the safe, and gets allocated to their choice customers essentially behind the backs of the other potential customers.
@@WatchTradingAcademy I was in Harrods in London the week after Christmas, probably THE iconic AD in the UK and same story - zero watches to sell, literally zero.
Incidentally, in Newcastle, it was the same story the week before Christmas - the store had just sold its last ladies Datejust a few hours before I went in.
Crazy!
@@atlanticist4763 Go back and spend 400k on jewelry and other watch brands and then watch as Rolex sports models magically appear from the back room. Amazes me how people know car dealers are usually crooks but assume their AD is their friend and is telling them the truth lol
So, question: Why would Rolex leave allllllllll of the stock when they pull a contract? I live in Springfield, MO, & worked for Woody Justice, who was the original Rolex AD here. Then another store in town became an AD, something which I'm told is basically unheard of, especially in a city of under 300K population, & even more especially because we were only 2mi apart. A little over a decade ago Woody died, & even tho his daughters inherited the store, our contract was pulled, citing material change in ownership. That's fine, I get that part, even if it is a little shady of an excuse considering the family maintained full ownership of the company. I'm guessing the bigger issue was with management: it passed to a "caretaker" board of three of his friends who were supposed to oversee everything until "they" felt the daughters were up to speed. Ok, fine, whatever (it was a shitty time). The problem/question we all had is that Rolex came in & took the paraphernalia, not the stock. I get them taking the AA battery clock off the wall (damned thing never worked anyway, we just stopped putting batteries in it), the booklets, all of the whathaveyou advertising...but not them leaving the stock. They left all of the watches, with their boxes & papers. As far as we understood, because the store already owned the stock, we could do with them as we pleased: sell them to whomever for whatever. I was in the shop (repairs) at the time, not sales or management. But it never sat clearly or well with any of us, at least as far as I understood.
stock is owned by the store because they paid for it, and advertisements get refreshed by the brand and they can come and change it and remove it.
Day Date from an AD that's a flex
the cameraman is funny 😁
Rolex is pissing off it's customers and dealers. This will backfire. People are going to get tired of paying for the space just so Rolex can have a corner of the store.
Awesome content. Thanks
So how did CD Peacock get around these rules? They were caught, and sued, over allegedly selling watches out the backdoor and nothing happened. Zero. The reality is a substantial amount of the stainless watches are in grey market hands and every AD cries innocent. In my opinion these are all empty threats on Rolex’ part. They know exactly what’s going on and who’s doing it.
Just because rules exist doesn't mean people don't break them all the time.
@@WatchTradingAcademy That doesn't wash as Rolex authorise these dealers so ultimately their responsibility to ensure best practice. We all know the watches are going out the back door to the grey market for a big premium.
@@garyboyle695 Its part of the game…ADs, Rolex all know whats going on and they’re not and wont do anything about it. Why would they? Its hyping the brand and what company dont want that?
But, what he said sounds like there is* a waitlist, and what about how these AD’s get shady af over the counter? You wanna get bumped up or get picked for my stock, you can stock up on my other stuff today and I’ll keep you in mind. I had a conversation right along these lines twice this year just out of curiosity. I’m not a fan on Rolex, way down the list for me, just wanted to know if that shet really happens…and it really does.
It does absolutely happen
I was going to get a Rolex but I’m getting Tudor instead
Rolex will be begging people to buy by 2024
Looks like buying a good fake makes more and more sense. Rolex is trying to be a DeBeers and in the process create a completely synthetic market. For all their rules there are tons of grey market Rolex goods at inflated prices. Interesting video with great information. Thanks for sharing.
How does the order process work for large retailers (Mayors, Tourneau, Watches of Switzerland) that have multiple stores across the country, versus a single sole proprietorship location. Do the larger retailers order per store, of for the entire company, and how are those stores delivering and distributing their inventory. Thanks.
For Rolex almost no models are able to be ordered except super undesirable stuff. Rolex decides what each retailer gets and sends a manifest. In some cases they all go to one central hub and then are distributed to the individual stores by the retailer, in other cases they might go to localized hubs and then distributed from there.
Dude buy some food! You can’t live on soda and watches😂
Somehow secondary market full of them despite Rolex's attempt to stop it.
Because despite having all these rules they really don’t care.
Rolex doesn't care as long as their watches sold out faster than they can produce!!!
Rules are made to be broken, as long as millions of dollars are made .
Background music too loud
nothing like AD and some secondary market dealers act like they are doing you a favor selling you a watch. which is why I will not be buying a Rolex at this time. It reminds me too much of what was going on with Harley-Davidson in the 90's.
Look I'm getting a Rolex one way or another from an AD. I live in Los Angeles so I have many boutiques to test my luck. I'll just have to use my charm and be genuine. I think it should work for a 1st time buyer. Submariner-date, explorer 2 or maybe a date just. 🤞
No, it’s not a President. It’s a Day Date with a President bracelet. Thanks for the vid Good info.
If I may ask, where is this information coming from? The reason why I am asking as I have started working within Rolex AD few months ago, and majority of this information is actually true 😀
Shhhhhhhhh..
It's a secret...
Rolex is the biggest BS brand in the world
Rolex saying they don't let their AD's sell to flippers doesn't pass the smell test. Dealers having bare shelves and making more money by selling to flippers actually benefits Rolex (and the dealer as well) by giving the appearance of high demand and scarcity. The customers are being played.
Brand and channel management - and that is why Rolex has enduring cachet and value.
This is why Rolex are total weasels.
This is why Rolex is so expensive and online dealers rip you off, and what you get is paying high dollar for a fake, the reason why they are a bunch of homage watches most likely homage to Rolex models of watches that sells for less.
So I’m currently on the “wait list” does this mean I won’t be getting a phone call ???
LoL looks like my fridge
No new Rolex sports watches in NY, NY
I don’t know if number 4 is quite true. I purchased a watch a Rolex sub 2020 from a different state and did not have to pay the tax and had it shipped to me to my state. So I saved the income tax cost.
You already purchased from that dealer before or no? If you have a relationship with that dealer already it's viable, but they're not supposed to anymore so they will either not or they will get caught and lose their AD designation.
It's called sales tax.
It’s a complicated world this watch buying business
Buy Casio , 1000 different models at good discounts on Amazon for sale right now 😋
Great choice
just get a timex..
😋
I went into an AD a few month ago and was looking to purchase my first Rolex Submariner. I had never purchased from this AD before. I figured I'd be waiting months if not well over a year. The salesman called me in 2 months and had my watch for me. I"m curious as to why I got so lucky?
Because you presented yourself as a genuine collector. The AD wants to be able to keep their status as a Rolex store, so they won't take a chance selling to someone they think might be a flipper. Your story checked out.
@@WatchTradingAcademy Pretty cool. I also referred him another client. Thanks for the info.
@@lakerfan0852 I purchased a new Rolex over 20 years ago, I got a new Tudor, but they won't sell me a new sports watch.
RM 🤦
Next video
In the USA MSRP can only be sugested per FTC federal rules. You can sell at any higher price!!! For selling at a price lower then MSRP that is alsow allowed but only based off of your indivigual MSRP agrement. So if what you are saing is true then ROLEX in wrighting is breaking US federal FTC Law!!!!
Source?
Day date with president bracelet?
Hi, do you think its appropriate to give a gift to your Rolex SA as a sign if gratitude for allocating to you a hot ticket Rolex watch? Thanks
Yes. Usually I gift wine, bourbon, etc.
@@WatchTradingAcademy thank you for the reply.
absolutely!
Does Rolex understand they would make a ton more money if they weren’t such stuck up company!
I had no idea that Timex is so selective.
He is talking about Rolex, a Timex is an affordable option.
nice day date, mang
Every manufacturer should do this.
rule 1. there are no rules.
The game is rigged!
I’m waiting for brand new date-just 41mm fluted bezel blue dial. I’ve just about had enough of the company. Location Melbourne Australia 🇦🇺
These Rolex rules are garbagge. The grey market is flooded with over priced new watches and AD’s have no inventory!!! This brand, as well as PP and AD are allowing online speculators to dominate the market, profitable in the short term, but unsustainable long term… stay away from these over priced internet sales!!! This is a a plain and simple scam, no guarantee, no one to talk to, no nothing. Explore other brands and you will find a plethora of possibilities to invest your money wisely!
ima just stick to my online retailer..... Alibaba
And yet there are a shit ton of LNIB (lying new in box) rolexes on the grey markets 🤣🤣🤣
IF YOU REALLY CANT UNDERSTAND THAT YOU CANT BUY ANY ROLEX LIKE ALL THOSE " GREY MARKET DEALERS"YOU PROBABLY SLEEPING.Which are used to make way more money above the RRP.
You have to have been a customer since you were at least 3 years old and you must be related by blood to Hans Wilsdorf to get on the waiting list
My father gave me his place on the waiting list when he died 20 years , I'm told 2025 will be the year 🌟
Just bribe ur AD
Seems so easy to get around the rules as an ad, just sell to your homie and then he sells it on the grey market
Yep thats one way to do it
These ad’s need to get together and form a guild with a representative that can negotiate on behalf of the businesses. Fat chance that’ll ever happen, I have a better chance of my company allowing unions
lol yeah never gonna happen
How easy is it to sell a Rolex?
Extremely easy
Great video. Although, the watch is NOT called a president, it’s a DAY-DATE.
Bro, don't do yourself like that man, don't, you think this dude doesn't know what hes doing??????? He's telling you about Rolex's operations, you think he doesn't know what the watch is, don't do yourself like that man..
@@smm6526 If u pause @ 0.57 min you can clearly see Day Date on the dial !
@@lloydlandbrug8889 mxm
@@lloydlandbrug8889 the 18k yellow gold Day Date on Oyster bracelet is commonly known as the “Rolex President” or “Presidential Rolex” so you are both correct.
as informative as the rules are according to the video, I do not see enough references or backup of the WTA's claims on these rules or their enforceability,
Google "Rolex Distribution Agreement", it was leaked around Feb 2021
That's why I build my own name brand watches with genuine rolex parts and movements. NOT ASIAN CLONES. I'm talking 100%genuine 3135 movements 904L oyster steel. I'm leaning how to build the 41mm 3235 maxi sub. Only difference is the ceramic bearings on the rotor.
Brand name?
@@shatterstone3045 mike oxmaul
ROLEX can't police every crooked AD
Truth! But they are getting better at cracking down on them for sure
True, some Asian Ad have blatantly post higher price on their display, it was reported to Rolex.... But it still goes on, so I guess Rolex doesnt mind.
Buying these things is a huge waste of 💰. It hurts to watch lol.
They've made me millions
This guy obviously knows his stuff but he isn’t sharing how often these rules are being broken. Rolex can do all this with man power but that man power cost money and I don’t see them doing it to the bigger ADs. Also they can and will sell out of state.
Because itz woolex 😔
Itz charity trust
It’s a Daydate not a president.
Said this above but,
the 18k yellow gold Day Date on Oyster bracelet has also been commonly known as the “Rolex President” or “Presidential Rolex” so you are both correct.
II
Rolex is actually a non profit
He is definitely not a Rolex guy if he calls a day-date a “president” no such thing.
waaaaahhhhhh
What exactly have you revealed? Just like a camel you’ve regurgitated information already in the public domain.
Dude your better then melatonin.
You're*, than*
Glad I loathe Rolex watches. Ridiculous watches
Well. Whatever Rolex is doing is pure simple shit. The glaring fact of reality is more than 90% of Rolex sports watches are not found in any AD but on the gray market at multiples of the msrp price. That includes brand new unworn and unsized watches with boxes and papers and even stickers!!!! It would be stupid and naive to think that Rolex is not aware of the situation. In fact I would opt to think Rolex itself is in on it. And they are registered as a charity!!!!! 😂
I purchased a Rolex from an AD shipped to me at a different state AFTER I personally visited them to establish the client status.
So technically they can still sell to a non local market buyer remotely.
So what’s you’re saying is, you personally visited them! To establish a client status! If they don’t like the look of you! You ain’t getting one! BMW did that to me! So I went next door and brought a mini.
Sorry, boring as hell...and it is s Daydate!
Not a Presi!
Rolex is a total disaster ! Everyone has Rolex it is really kind of played even tho it’s a classic ! I go with other watches ever since Rolex aka nolex started using gimmicks n telling stories
The first rule of Rolex Club is: you do not talk about Rolex Club. The second rule of Rolex Club is: you DO NOT talk about Rolex Club!