Mr Stephen, God will bless you richly for the directional transformation to accessing new PERSPECTIVE in branding! Thank you so much Sir Marty Neumeier for the insight!
Branding is something that informs the whole company and its customers about what we are doing here together. And the 4 questions we should ask is: 1) who are we 2) what do we do 3) why is it matter 4) how should we show up in the world
Its commendable the level of knowledge Stephen has acquired as he has intensely studied the works of his interviewee . In a sense his style reminds me of Charlie Rose who even went further to create magic in his interviews by unveiling fresh thought patterns. I'd personally like to witness this in the future then those time pieces give grounds to create new material and perhaps even fresh books to spark the imagination. Theres no such thing as a too much swagger.
Excellent conversation. The brand flip is one of the best books I’ve read. This interview has inspired me to buy both his other books. I have 17 years experience working with Nike and adidas, so I have worked with some incredible talent. I now run my own consulting business and I’ve positioned myself as a GTM strategy consultant, which was my last role, I work with startups. I struggled with this four years ago as people thought they need a CMO. I still get titled this! However I stuck with it and now that’s how investors and founders find me. With a background in sales, brand marketing and GTM I didn’t want to restrict myself as it’s the formulation of the strategy that I truly love. I am at the point of reassessing my business positioning, so this has given me lots of food for thought! Thank you.
I've been hearing arguments about which is more important, branding or marketing. My two cents is that marketing is an important source of forward momentum, but branding is the rudder. In simple terms, branding is about meaningful differentiation. It is how an organization gains agency over its trajectory in the market.
Fantastic interview and very accurate. I loved the ROI question such a road block when educating or pitching clients about why branding is so important!
I don't know why I haven't seen this episode before, but I've seen it now, thanks to those short clips you shared on LinkedIn, Stephen! Thank you, and thank you Marty! As always, great content! Stay safe, both!
great vid thanks! one piece of input on sound. a de-esser would go a long way and it sounds super compressed and distorting. you could improve your sound a lot with a few minor changes. hope that helps thanks again
Steven! Thank you so much for the wonderful content that you provide us with. I have taken some of your courses and I learned many things from you. Your material is organized, thorough and practical. I also have been listening to Marty and last week I did the LevelC brand specialist workshop with him and Andy. Now in the same tribe as you are and very happy about it too 🙌🏼😍
Hello Stephen, I have started to follow you closely in youtube after a long thought and self-investigation of what I would sincerely love to do for the rest of my life, and I found that brand strategy is the one!! however I always get the idea that most of the people who want brand strategy are designers or marketers in a way, while I am a recent international business graduate... i have a concern whether this will create problems for me in pursuing brand strategy. Thank you !
![[MV] A leap of faith...ความเชื่อใจครั้งสุดท้าย (From "Petrichor the series")](http://i.ytimg.com/vi/U1piZH2CNXA/mqdefault.jpg)
Mr Stephen, God will bless you richly for the directional transformation to accessing new PERSPECTIVE in branding!
Thank you so much Sir Marty Neumeier for the insight!
You're welcome
Branding is something that informs the whole company and its customers about what we are doing here together. And the 4 questions we should ask is:
1) who are we
2) what do we do
3) why is it matter
4) how should we show up in the world
Spot on!
Amazing to see these two come together in a podcast. Both had a huge impact on my transition from a designer to a brand strategist. 💚
Glad you enjoyed it!
Its commendable the level of knowledge Stephen has acquired as he has intensely studied the works of his interviewee . In a sense his style reminds me of Charlie Rose who even went further to create magic in his interviews by unveiling fresh thought patterns.
I'd personally like to witness this in the future then those time pieces give grounds to create new material and perhaps even fresh books to spark the imagination.
Theres no such thing as a too much swagger.
❤️🙏
Excellent conversation. The brand flip is one of the best books I’ve read. This interview has inspired me to buy both his other books. I have 17 years experience working with Nike and adidas, so I have worked with some incredible talent.
I now run my own consulting business and I’ve positioned myself as a GTM strategy consultant, which was my last role, I work with startups.
I struggled with this four years ago as people thought they need a CMO. I still get titled this! However I stuck with it and now that’s how investors and founders find me. With a background in sales, brand marketing and GTM I didn’t want to restrict myself as it’s the formulation of the strategy that I truly love.
I am at the point of reassessing my business positioning, so this has given me lots of food for thought! Thank you.
Thanks for your insightful comment Lily... delighted you enjoyed the episode :)
I've been hearing arguments about which is more important, branding or marketing. My two cents is that marketing is an important source of forward momentum, but branding is the rudder.
In simple terms, branding is about meaningful differentiation. It is how an organization gains agency over its trajectory in the market.
That a good way of thinking of it. This video dives in a little deeper. [link to branding vs marketing video]
Excellent. Thanks so much. Marty's perspective totally transformed the way I use brand strategy. And is directly responsible for my success.
Fantastic!
Everything you do is at a higher level, Marty.
🔥🔥🔥🔥
This was an amazing masterclass..learnt a lot from Mr.Marty....He is an amazing communicator and speaker was so on point...love from India
Great to hear 👍😀
Brilliant interview. Thanks Stephen and Marty. Please don’t stop Stephen! You are doing some great stuff.
More to come!
Thanks for this podcast. It's beem 2 years but it's still as fresh!
Thanks for listening
Fantastic interview and very accurate. I loved the ROI question such a road block when educating or pitching clients about why branding is so important!
Thank you
I don't know why I haven't seen this episode before, but I've seen it now, thanks to those short clips you shared on LinkedIn, Stephen! Thank you, and thank you Marty! As always, great content! Stay safe, both!
Glad you enjoyed it
@@BrandMasterAcademy Of course I do. Who, wanting to learn Brand Strategy, doesn't like to know more from the «Master»! :D Cheers, mate!
Loved the interview with many key nuggets. Thanks Stephen.
Good to see your here Guylaine!!! Your Kiwi friend Jason!!
you're welcome
I'm ready to roll in 📝excited to become a brand strategist, thank you man!
Fantastic!
great vid thanks! one piece of input on sound. a de-esser would go a long way and it sounds super compressed and distorting. you could improve your sound a lot with a few minor changes. hope that helps thanks again
👍👍🙏🙏
Steven! Thank you so much for the wonderful content that you provide us with. I have taken some of your courses and I learned many things from you. Your material is organized, thorough and practical. I also have been listening to Marty and last week I did the LevelC brand specialist workshop with him and Andy. Now in the same tribe as you are and very happy about it too 🙌🏼😍
Fantastic!
Hello Stephen, I have started to follow you closely in youtube after a long thought and self-investigation of what I would sincerely love to do for the rest of my life, and I found that brand strategy is the one!! however I always get the idea that most of the people who want brand strategy are designers or marketers in a way, while I am a recent international business graduate... i have a concern whether this will create problems for me in pursuing brand strategy. Thank you !
Wow, thank you
I feel like I should be paying to watch this thank you!
👍👍🙏🙏
This main turned on my branding light thanks Marty 😊
Nice one!
You are doing a great job Stephen 👏 you really have helped me in evolving from marketer and designer to a BRAND STRATEGIST...thanks.
Happy to help! 👍👍🙏🙏
Epic Episode! Thanks again Stephen H.!
welcome 👍👍🙏🙏
Marketing is how you win the battle
Branding is how you win the war
👍👍
winning by being peaceful :)
This is gold!
👍👍🙏🙏
As a product designer for years about to join an up and coming startup, this is golden!
Thank you
Great staff!
This was amazing.
👍👍👍
is brand strategist better than marketing??
Better? No.. different, yes. Both are important
Thanks Again
♥♥♥
Always welcome
♥
♥
🙂
Amazing
👍 👍 👍
Thanks 2022
Welcome
♥
#Nice
thank you 🙏
❤️
❤️❤️❤️
👍👍🙏🙏
Back 🙂❤️🇧🇩
🙂🙂🙂
♥
❤❤❤
❤❤❤
🙂
👍👍👍👍
Like ‘1000’ 👍
🎉
#priceless
👍👍👍👍👍
♥♥♥
👍👍👍👍
❤️💯🇧🇩
❤️❤️❤️❤️❤️
🇧🇷🇧🇷🤝🏿🤝🏿🤝🏿
@@@helo
Loved the interview, so much insight and so much learnt
Great to hear 👍😀