I love this explanation! Brand strategy has always been such a nebulous topic to me, but that pyramid makes everything super clear. I too tend to get creative strategy and brand strategy mixed up.
Thumbs up your the first out of 5 videos that doesn't consume or start the videos with rambling and the life story of someone else but you get to and stick to the point. Time is money and you get that. Also the video makes sense in plane language. Thx.
The pyramid is so helpful! I feel like I already knew what it was describing, but had been struggling to really simplify and clarify it. So valuable, thank you!
This was great so many gems in here going to deep dive into more of your content. Explaining branding has been a learning curve for me this is very helpful.
Melinda, I'd argue that Strategy is the direction to the objective and Action Plan is a step by step execution of this direction. Jonathan Stark and Blair Enns go on this topic very deep.
Hi! I don't know. I know people who've charged $10k their first time doing it and others who practice with clients for free the first few times or charge very minimally.
Great video Melinda, however I have one question, when you said that "I cannot guarantee that we're gonna win but I can guarantee the best possible plan to get there", what if the client asks," how can you say that it's the best possible plan if you're not even certain that it'll get us the results?"
Hey Ali! Great question. Maybe a better way I could have said it would have been to simply say that I guarantee a plan that’s aimed to get there, since “best possible” may lead people to believe that we should guarantee results. What are your thoughts?
@@melindalivsey1 OMG! I cannot believe you replied!!! I'm so happyy! You're awesome!! and yeah, I think this is a more suitable answer, though have you ever faced any objections from clients on this statement? if yes, how did you respond?
@@alisaqlain3633 not that I can remember. I don’t always say this statement either. I focus on asking questions to understand the problem they want to solve. I once heard that if we are able to articulate a client’s problem better than they can, they will likely assume we can solve it. If they feel understood and they trust us, they may hire us to help them solve that problem and be ok with the process we suggest. It takes practice! The key is to stay curious and not try to convince or prove why our solution is the best choice. Ideally, they’ll come to that conclusion through the conversation if we’re a good fit.
The explanation is clear and I thank you for that, just don’t agree about that the branding strategist failed to helping to motivate people 9:25 . A person who has a brand is an adult. This person should already know to motivate themselves without having a “babysitter”, to them in order to do their job and make things happen to their own business…
Hi Melinda!, great session! 😍 , i've been following all your work since time ago and i know u like to think out of the box, if u ever plan on something related to South America (Or spanish language) , i'd be glad to help you with anything for free!, for example translating and adaptating your Pre-lance templates (or some other project u have been thinking about) to spanish with the Freelance culture around this side of the World (i've been Freelance myself and now i have 2 years growing my business), anyway a big Hi from here!, i know u're completely busy right now, but anyway count on me from this side of the World when the time is right 😋😋
Hi Jaime! So sorry I missed this comment. I sell it by using a process that's a mix of what Blair Enns teaches in Pricing Creativity and Jonathan Stark's 3 Why questions. I learned strategy from CORE but then made it my own and updated it.
Amazing episode! Thank you all for sharing your experience! 💛 Take part in inspirational talk on branding, design and creativity with Asa Cook next week!⚡️ www.eventbrite.co.uk/e/brand-strategy-masterclass-with-asa-cook-intertype-ex-design-bridge-tickets-120178718783
@@melindalivsey1 Hello Melinda, Strategy is not an action plan, nor goals, vision or mission ..etc :) Strategy is the choices we make to set ourselves apart and develop a competitive advantage :)
![Brand Strategy Deliverables [The Definitive Guide]](http://i.ytimg.com/vi/AzZNG4hmuOU/mqdefault.jpg)
![“อ.เบียร์ คนตื่นธรรม” มาตามคำเรียกร้อง แหกศาสตร์ฮวงจุ้ย เตือนสติอย่างมงาย | แฉ 7 พ.ย. 67 [1/3]](http://i.ytimg.com/vi/5fc4S3xBNfc/mqdefault.jpg)
I love this explanation! Brand strategy has always been such a nebulous topic to me, but that pyramid makes everything super clear. I too tend to get creative strategy and brand strategy mixed up.
I'm happy to hear it helped, Juan.
This genuinely made it click in a way that I can properly explain to someone
Thumbs up your the first out of 5 videos that doesn't consume or start the videos with rambling and the life story of someone else but you get to and stick to the point. Time is money and you get that. Also the video makes sense in plane language. Thx.
My pleasure. Thanks for the feedback!
I've been looking for days for an explanation about brand strategy. This is the best that I found.
The pyramid is so helpful! I feel like I already knew what it was describing, but had been struggling to really simplify and clarify it. So valuable, thank you!
My pleasure!
Thank you so much for explaining this important concept in a concise manner!
My pleasure!
Thank you so much, this is simply one of the most educational videos I've seen. Please share more with us! Thank you so much
Thank you for the kind words and encouragement!
Well summarized Melinda, the visuals really do help! The classic pyramid / iceberg!
Thanks Jacob!
Thank you for sharing Melinda, very clear and impactful!
Alex Presa you’re welcome Alex ☺️
This was great so many gems in here going to deep dive into more of your content. Explaining branding has been a learning curve for me this is very helpful.
I'm happy to hear it helped! :D
So helpful, challenging and insightful. Thanks Melinda!
My pleasure, Alex!
Excellent content, explaining what brand strategy is all about! I really appreciate the info.
My pleasure!
So helpful! Thank you
Thanks Melinda for always sharing the knowledge!
You're welcome!
Very valuable talk 🔥
Thank you!
Very nice Melinda. Love this.
Thank you 🙏🏻
Thank you so much for sharing this!
My pleasure!
Melinda, I'd argue that Strategy is the direction to the objective and Action Plan is a step by step execution of this direction. Jonathan Stark and Blair Enns go on this topic very deep.
link to podcast: podcast.ditchinghourly.com/episodes/blair-enns-what-is-strategy
That works too! Love those guys.
Just stumbled on this one, Melinda. Great insights and great explanation. Thank you.
My pleasure, Tom!
Thank you, Melinda. You made it so easy to understand.
I'm happy to hear that, Juan!
Thank you very much for sharing Melinda. It's so important and so professional.
My pleasure!
Excellent. Thank you!
My pleasure :)
Thank you so much. Very helpful
My pleasure
Your contents are so good... Post more 🙏🙌
Thank you!
Beautifully explained.Thank you so much I've been struggling with the basic of fundamentals. ^^
Creepy Amy I’m so happy it helped!
Can u linked the video u are talking about where santoso says- Brand Stratgy is like match making ?
Great video, and great approach!
Thank you!
Straight to the point.. Great foundation!!! 👍 #Thankyou
Thank you!
Very helpful! Thank you for sharing!
You're very welcome!
Thank you!
Thanks so much for best explanation. Can i get the presentation 🙏.
Thanks for the kind words. Sorry, I'm not currently sharing the documents outside of the course.
Hey. Luvv this!!!!
Thanks!
Hi Melinda! This is so helpful! 💗 Just a quick question, how much do you think a newbie should charge for brand strategy only?
Hi! I don't know. I know people who've charged $10k their first time doing it and others who practice with clients for free the first few times or charge very minimally.
@@melindalivsey1 I see, I really appreciate your response 💕 Thank you!
@@zhafire9657 can we work in collaboration
Great video Melinda, however I have one question, when you said that "I cannot guarantee that we're gonna win but I can guarantee the best possible plan to get there", what if the client asks," how can you say that it's the best possible plan if you're not even certain that it'll get us the results?"
Hey Ali! Great question. Maybe a better way I could have said it would have been to simply say that I guarantee a plan that’s aimed to get there, since “best possible” may lead people to believe that we should guarantee results. What are your thoughts?
@@melindalivsey1 OMG! I cannot believe you replied!!! I'm so happyy! You're awesome!!
and yeah, I think this is a more suitable answer, though have you ever faced any objections from clients on this statement? if yes, how did you respond?
@@alisaqlain3633 not that I can remember. I don’t always say this statement either. I focus on asking questions to understand the problem they want to solve. I once heard that if we are able to articulate a client’s problem better than they can, they will likely assume we can solve it. If they feel understood and they trust us, they may hire us to help them solve that problem and be ok with the process we suggest. It takes practice! The key is to stay curious and not try to convince or prove why our solution is the best choice. Ideally, they’ll come to that conclusion through the conversation if we’re a good fit.
@@melindalivsey1 That's an excellent reply! Thank you so much Melinda!
Hi Melinda! Is there any way to watch this entire call?
Hi Mitch! Unfortunately, the whole thing is currently only shown in my Brand Strategy Bootcamp.
Hey Melinda, great content! I've sent you an email.
The explanation is clear and I thank you for that, just don’t agree about that the branding strategist failed to helping to motivate people 9:25 . A person who has a brand is an adult. This person should already know to motivate themselves without having a “babysitter”, to them in order to do their job and make things happen to their own business…
Hi Melinda!, great session! 😍 , i've been following all your work since time ago and i know u like to think out of the box, if u ever plan on something related to South America (Or spanish language) , i'd be glad to help you with anything for free!, for example translating and adaptating your Pre-lance templates (or some other project u have been thinking about) to spanish with the Freelance culture around this side of the World (i've been Freelance myself and now i have 2 years growing my business), anyway a big Hi from here!, i know u're completely busy right now, but anyway count on me from this side of the World when the time is right 😋😋
Thank you for the offer! Very kind of you.
How do you approach businesses to offer brand strategy? Did you learn everything about brand strategy from core?
Your videos are really informative!
Hi Jaime! So sorry I missed this comment. I sell it by using a process that's a mix of what Blair Enns teaches in Pricing Creativity and Jonathan Stark's 3 Why questions. I learned strategy from CORE but then made it my own and updated it.
Amazing episode! Thank you all for sharing your experience! 💛
Take part in inspirational talk on branding, design and creativity with Asa Cook next week!⚡️ www.eventbrite.co.uk/e/brand-strategy-masterclass-with-asa-cook-intertype-ex-design-bridge-tickets-120178718783
No. Strategy is not an action plan
How do you define it?
@@melindalivsey1 Hello Melinda, Strategy is not an action plan, nor goals, vision or mission ..etc :) Strategy is the choices we make to set ourselves apart and develop a competitive advantage :)
Thank you!