Branding Like A Boss (10 Best Brand Strategy Examples)
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- เผยแพร่เมื่อ 1 พ.ค. 2024
- Discover how the best brand strategies with our top 10 brand strategy examples from Nike, Apple, Tesla, Harley Davidson, AirBnB and more.
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In this video, we break down 10 of the brand strategies and brand strategy elements from the best brands in the world.
0:00 Brand Strategy Like A Boss Brand (10 Best Brand Strategy Examples)
1:10 What Is Brand Strategy?
2:03 10 Key Elements Of Brand Strategy
3:02 #1: TOMS - Brand Purpose
5:08 #2: Tesla - Brand Vision
6:44 #3: Patagonia - Brand Mission
8:32 #4: IKEA - Brand Values
10:49 #5: Apple - Brand Positioning
13:02 #6: Harley Davidson - Brand Personality
14:50 #7: Old Spice - Brand Voice
16:13 #8: Airbnb - Brand Story
18:07 #9: Hermes - Brand Heritage
19:28 #10: Nike - Tagline
We’ll cover the 10 key brand strategy elements used by the top brand strategists. By the end of this video, you’ll understand how and why they work and take inspiration from these top examples for your own brand strategy.
#brandstrategyexamples #brandstrategy #brandmission #brandpurpose #brandvision #brandmission #brandvalues #brandpositioning #brandpersonality #brandtoneofvoice #brandtagline #brandstory #brandslogan #brandbuilding
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![How To Create A Brand Strategy [Proven 14-Step Framework]](http://i.ytimg.com/vi/D3Tu3w67Adc/mqdefault.jpg)
Brand Purpose will be the buried treasure that you're searching for. Brand Vision will be your treasure map/ Compass or The North Star that gives the directions. So, Brand Mission will be your superhero journey. Interesting, I think... He Hee...✨✨✨
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I'm so relieved to have found your channel! You're an excellent teacher. 💕
Thank you so much!
Your udemy course took me to a completely different level branding wise. I will update some info with your youtube channel. Your much appreciated.
Awesome, thank you!
Hi @whylie2029, Could you please let me know The Udemy Course you are referring above. Thank you.
The way you package your message is just pure art. I teach marketing and your youtube-channel is gold for inspiration. Thank you.
👍👍🙏🙏
An incredible amount of value in 22 minutes. Thank you.
Glad you enjoyed it!
Bro, you're awesome. Starting off the year with spending time refreshing and updating my thinking around brand and brand services we are able to offer at my company. Your style and how you explain to rationalize the importance of these elements is very well done. This can often be a confusing process to explain the difference between the unique elements and their need when developing a brand or brand strategy for a client, but this video does a great job of breaking down the ingredients and demonstrating their importance with examples by some of the best. Hope all is well, and thank you for this great content.
Thank you my man 🙏🙏🙏 Much appreciated and great to hear you're getting such value 👍
Branding Masterclass in 22 minutes 🤘🏼
🔥🔥🔥
One of the most precise brand videos I've ever seen. Over 10 years in the industry and this is still a great refresher.
So wonderful to hear this, thanks a ton! 👍
Thank you
I'm so glad I found you. Much needed information!🌹
Glad it was helpful!
The lighting shift did wonders. 🔥🔥🔥
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well done sir
Amazing content Sir. It was really very helpful to all who started their generally recently. Glad to be part of your community
All the best 👍👍
This helped SO much. Best video ive watched. Thank you!
Glad it helped!
So the best quality content on TH-cam I ever can find.
Millions thanks for this rich content.
Most welcome Maanratnajit 👍 Delighted you got value!
This is gold!
👍 👍 👍
Didn’t expect to stumble across a video as useful as this. Well done 👍
Glad it was helpful!
Beautifully explained most of the important elements of a Brand Strategy. Thank you so much for it I love it!
Glad you enjoyed it! ❤❤❤
Thank you so much, this was a beautiful message and imperative for creators
You are so welcome
so good
A big thank you to you Sir and a lot of people like you on youtube. I am a science student and have no background in art and no academic degrees in graphic design. Mentors like you boost my confidence and help me pursue my career in graphic designing. Now i can take my passion to next level by your free videos. Love from Pakistan 🇵🇰
It's part of commerce btwn "the strategy side". And you do need marketing degree to work in anything brand related.
Gold!
Thanks for this Stephen. Your advice was very insightful!
My pleasure!
I really like the way you explain things, concise and clear! Very inspiring video, thanks a bunch for sharing 😊🎉❤
You are so welcome!
Amazing! Feels like I'm in a worth taking lecture ❤️
Glad you think so!
Liked and subscribed! Top quality content.
Great to hear thank you 🙏
Hats off Man👏
Seen multiple videos on branding but you made it crystal clear!!
I am your Fan now, Lots of love from India 🇮🇳
Branding can be tricky, but I'm glad you found it crystal clear!
Thank you for the valuable content 🤝
So nice of you
Thank you very much for epic information..
Most welcome 👍👍👍👍
Informative. Thanks for sharing.
Glad it was helpful!
This content is gold, you deserve big pay for this
Thank you!
This is gold! You don’t just share what it does, but it represents and how to use it.
Much appreciated 🙏
Thorough. Thanks
Most welcome 👍
Thank you for this knowledge totally helpful
Glad it was helpful!
That's great 🔥✨
Thanks 🔥
Hi, may I pls know the source of the Apple positioning statement you quoted here? Thanks!
Awesome videos great info man thanks !!
Glad you like them!
Great work 💥💥💥
Thank you
Super valuable content!! Thanks!
Glad it was helpful!
Amazing video with accurate insights for brand positioning. Really helped me to understanding branding a lot. thanks.
Glad it was helpful!
So helpful! Thank you!
You're so welcome!
Great sharing. Thanks
Thank you! Cheers!
Thank you!
You're welcome!
Great Video ❤
Glad you enjoyed
Thankyou 🙏
You’re welcome 😊
Thanks 🙏 v much dude
No problem 👍
Great video, thanks
My pleasure!
Thanks.very fruitful 👍👍👍
Thank you too
I'm literally so indebted to you for this video, I was just essentially handed a completely new non-profit organization and told to build its identity from the ground up. Bless you, sir.
You got this!
Your content is EXTREMELY helpful! Clear, concise, jam-packed with information, and inspiring! 💥⭐️
I appreciate that!
Great video
Glad you enjoyed it
Thank you so much for putting this together. I'm revisiting my love for creating brands. I had a question about brand personality. You mention about understanding the audience and traits they may be attracted to. What if what they're attracted is not the same as your (the business') personality? And why can't the business owner's personality be a driver too?
The end goal is to attract the audience... If your business brand personality doesnt display traits your audience is attracted to, the brand hasn't been built to best attract the audience
You should have over a million subs
thank you... share, like and subscribe :)
Very useful. Thank you a bunch.
Glad it was helpful!
@@BrandMasterAcademy :) Respect.
Congrats, amazing content, only pay attention for quality audio, God Blees U!!!
Thank you 🙌
Great video! Loved the insightful examples of top notch brand strategies. We were able to elevate our client's branding game by applying the strategies discussed by a brand specialist in RankWatch's interview video
Glad you shared 👍
🏆!
👍👍👍👍
Thanks for the excellence and the teaching. You're doing a good job. God bless you. I just have issues downloading the Brand strategy blueprint. The download link on the page is leading nowhere. Can you help with an alternative? Thanks in advance
It seems you’ve previously downloaded the blueprint which is why it hasn’t resent.
May I know your email so I can send it to you personally?
i subscribe and press the bell 💛
Thank you
11:41 that stock footage of interns having an awkwardly long handshake 😂
😂😂😂
So excited to listen this. I clicked on the free sources to download the bluesprint and I'm having no success. Is it send to my email? or It' supposed to download when put my email and click the button? Maybe I need to unblock something on my end. Please help! :)
what email did you use to access the blueprint?
Can you combine multiple of these?
Absolutely,
The more layers, the more unique the experience.
Thanks for the extremely useful information. But I still can't understand one thing: Why does the Nike brand also have a vision like Tesla, but it is perceived as a tagline strategy? Thank you in advance for your answer.
Nikes vision is to “Bring Inspiration And Innovation To Every Athlete In The World”
Their tagline is “Just Do It”
whats your udemy course ?
Good videos, just a tip, your audio could be a bit crisper
Thanks for the tip
Differences between purpose and vision ?
Purpose can also be viewed as the key problem(s) you are trying to solve and the vision is the long-term goals and aspirations for the brand/business. For example, the purpose could be: to provide shoes to children in need. The vision could be: to be the leading charitable fashion brand and donate over 50,000 shoes to children in need in the next 5 years.
Can you please share key elements of the vision statement?
There are no particular key elements, though these characteristics will help.
1. Clarity: Clear and understandable.
2. Future Focus: Describes your desired future state.
3. Inspiration: Motivates and inspires your team.
4. Alignment: Aligns with your brand values and mission.
5. Brevity: Concise, typically a sentence or two.
Remember, it’s where your brand wants to go and/or what it aspires to be.
@@BrandMasterAcademy Thank you! I thought that we could use a similar pattern to the mission statement.
Voice and video seemed to be unsynced in some parts.
will take note on this
What apple technology leader they browed best of Samsung Samsung best brand they hand are ❤ most of technology it technology heavy industry leader
you need to fix your sound recording
Thank you, for the feedback!
When I think of Harley, the only other thing that comes to mind is 50 year old men.
Hey, I just can't download the guide, I think it doesn't work, I wrote my email and click enter and nothing happens
There was a temporary disturbance... please try again :)
This was amazing! 🤎🙏🏾
Great to hear thank you 🙏
Thanks for the excellence and the teaching. You're doing a good job. God bless you. I just have issues downloading the Brand strategy blueprint. The download link on the page is leading nowhere. Can you help with an alternative? Thanks in advance
Hey,
Thank you, for the kind words
Please email us at support@brandmasteracademy.com
We will assist you
Hope this helps