Amazing! Watching Chris Do talking with Marty Neumeier about branding = knowledge overload! A brand is a "result". It's a customer gut feeling. Building a brand is like building a personality. When you created a brand, you actually created a different gut feeling for each of your customers! Thank you!
I'm an automation engineer, and since I had free time, I got tasked with coming up with a logo for a new split-off company we are having lol. But I ain't no designer - I had no experience on the 1st thing to do. Now I'm neck-deep 3 weeks in lol. Your channel, the content, the interviews have helped me immensely in gaining insight, inspiration, and motivation into the world of design. Many other channels helped me with the 1st steps, the process, guidelines on how to become a better designer. But content like this is something unique. Listening to such amazing people with their insights and, not just inspirational but many times PRACTICAL knowledge is really helpful. Thank you thefutur :)
@@nojon235 The logo made the face of the new company website and linked in. They didn't use the font or the typography formatting even that I provided (opting for basic one) but otherwise, it was cool to see :D
Old school branding dudes are the sages of our time. I swear it’s like peeking behind the curtain of how and why people have lived and thought for the last 100 years when you look at the Cartoons, Madmen, and even now the online markers that are influencing us all without most people even aware it’s happening. Guys like this will explain to you projects they worked on that impacted how our parents (boomer parents) thought, believed, and acted, all based on colors, logos, brand loyalty, etc. lol. People all focused on politics and religion while being more subconsciously influenced in their life by marketing.
This is incredible. The brand concept has become a lot clearer. Right now, my understanding is that brand is a blend of WHAT results I've got and HOW much I've enjoyed doing business with the company. Then the combination of the WHAT and the HOW creates my perception of the company, which is reputation.
I'm 29 mins in the video and this video is already changing my life thinking & perspectives, empowering my confidence, aims and my knowledge. Thank you for providing so much value. This is lifechanging. Marty Neumeier is a legend and Chris will be in Marty's legendary position getting interviewed in The Futur for sure.
For someone just stepping into this world of graphic design, Marty’s definition of branding put many things into perspective for me as a lost creative.
One of the words of Marty Nuemiere that stuck with me after reading his books, watching and listening to several of his talks is "Beyond Making Money", Purpose. What's your purpose beyond making money? I love how he demonstrated it in The Brand Gap and Scramble with the Obituary idea. Writing your business biography imagining its demise in 25 years of operations would reveal why you and your business exist. Steve jobs alluded to the death inspiration when he says, what would you do better if today is your last? That exercise could be life changing. You immediately realise how little your effort has been toward people, work, service and humanity. Thank you @thefutur, @chrisDo you connected me with @martyNeumeier 3 years ago and it changed my thinking.
Each customer will brand your business differently, your responsibility is to lead and keep the masses in the direction you want to. Completely blown away by this discussion!
Im in the archiviz industry and after listening to this and his definition of branding, i realized that what im actually doing is creating brands for each building i visualize. I always felt on a subconscious level that there was a connection between visualization and business but now there it is. I was so excited, i had to pull over to write this stuff down. Good job Chris. Good job indeed.
Please never let this channel become a subscription 💵 based channel... We couldn't thank you enough for the value you are providing here.. and millions of creative fallows gonna thank you guys in the near future soon!! And you guys gonna become One of the top nonprofit/loved organisation in the near future.🤘🏻👍🏻🙏🏻
I'm thinking that a brand is like people's gut feeling about a person. We introduce ourselves to the world with our strenghts and weaknesses and people build an opinion about us in their mind. Hairstyle, clothing, thinking, interests are only expressions of personality but the way they are perceived is branding (for some people they might be ugly, for other people might be cool). So is a question of points of view. According to what Marty says, everyone has a different brand perception on the same person (or a company, if we talk about business). Oh God, what a lesson!
Yes, PLEASE have a follow-up session with Marty. I could've listened to the both of you for many more hours. Bravo to you both, and to The Futur for bringing this to the world.
Im in the Video side of branding and I continue to learn so much from Chris Do and the Futur and all the guests. This episode by far hit me the hardest and really put a roadmap for me to follow and do. Such amazing value.
“You don’t need to be the biggest company to ‘wipe out’ the ‘biggest company’. You just have to be so specialized they they can’t afford to do the same thing” Legendary!!🏅
Yet the whole goal of so many start-ups (and especially of their venture capital backers) is to reach a level of expertise and market dominance that they _must_ be bought out by larger, richer and older companies. An unrefusable offer is made and always accepted. Every business has its price to its owners. Anything more they could make from that business would not be worth the effort they'd have to put into it. And with the money they get, they can start other businesses or just become investors themselves.
Packaging design itself is a ramification of Product Development, you get all the insights and knowledge about the product you are designing for, and from then, it's just a matter of gaining more experience and build expertise over the years to become a good marketeer.
I love his books, how humbling to see such a nice non-greedy man behind these books! Makes it even more of a sweet treat to reread them knowing it's written with these intentions. Thank you Marty!!
This is pure gold as always from Chris and the Futur team. My world wouldn't have been so rich without you guys. So you clearly are up there in that brand ladder thing :) (empowering us all).
Marty's the man! I've followed him for years. I'm at a point where I need to increase business. Re-reading all his work and listening to this interview. Wow, it's enlightening! Question: How would you do testing on the package design? Get a group of people in a room? Surveys? What tangible results, tallying sales volume?
Amazing work on this interview!!!.. by the way the production looks professional and clean, the camera angles and the audio and even how Chris ask questions... Marty is an amazing teacher and inspirational human... again great work from the team "The Futur"... A+ ... Thanks for this interview! :)
This was an amazing interview, I'm not a designer so I didn't know Marty but, gosh! the clarity of this guy is impressive. Marty's books are at the top of my wish-list now. Thanks Chris!!!
I love when Marty goes over his sales call! I was wondering where I could find his 22 secrets? What sort of guidelines should I follow in order to make my own?
Thank you both!! Marty is so down to earth and approachable! Doesn't hurt that the laid-back, two guys chatting on a couch, atmosphere is excellent. I have a couple of those books already, but now the rest are solidly on my list.
1:01:50 Marty has a genuine flashback to the days of picking up the phone to make a sales call as a designer. Not afraid to humble himself. Great video Futur
Excellent show, this was really interesting. Thank you Chris Do, the Futur, and Marty Neumeier. Side note: I would love a Marty Neumeier autobiography.
Longest ad for Marty's books I've ever seen. Helpful info but at the same time, I felt like he didn't want to give away too much. It seems like every really successful person never truly gives away all their secrets because they want to stay at the top.
Another great learning experience. I have the Brand Gap on Audible. Going to dive into it over the weekend. I remember you told me once that I needed to make it a point to learn all this stuff. Your stuff, their stuff. I’ve been diving in all that I can. Thanks again Chris and team!!
After listening to this whilst in the shower I’ve actually had a train of thought. Brand is somewhat like Architecture in a way. Looking at the Cathgolic Church for example. There’s a type of building we identify as a church and at the same time says in which the followers relate to it, spiritually. When designing for a brand to some degree you’re actually designing a religion. (I’m a Catholic and an Architecture student so it’s been interesting just reflecting over this topic)
I love all the info that's being shared. One of the things that stands out for me is what made the Neumeier team unique was that they tested. How did they test to see if their packaging was more successful than Landor or Pentagram? What steps were involved in the testing process? That would be helpful to hear. Thank you!
"The bigger the market the less you have to do. Specialize." : in another way, it means «Less is More». Every designer should implement this in all their practice. Not only in visuals.
Wow !! experience and wisdom really comes with age and real dedication one puts out there, truly inspiring and amazing story to share. Loved the interview from start to end.
After Chris shook my world yesterday, I felt the need to understand this further. So, if I'm to recap what I learnt: Brand is the perception of the customer to the company, service or product you built.
I always hated reading books but I started reading Positioning by Jack Trout and finished it in 4 days, It was an experience I never had in a book, now I have a list of atleast 7 books on branding strategy including most of Marty Nuemeier's books. Looking forward to it.
Reading the brand gap right now, this is valuable information. Chris, can you create a class for learning how to do strategy for clients? I want to know how to get reputable information and how to use it. Also a class on style guides. I will pay money $$$$$$$$$$$
OMGGGGGG!! Marty Neumeier is Thought provoking, inspiring, exciting .. This was educational; I definitely grew new marketing Brain Cells.. ..great interview as well LOVE IT!! Thanks so much !!
Right so I'm at 52:43, no doubt Chris & Marty are legends are far as branding knowledge goes, but the biggest thing I'm grappling with is the idea of specialization and how it is increasingly difficult for a designer in this age to nail. More specifically, how can one find that balance between narrowness and profitability?
Like telling stories: my readers decide what my books mean, regardless of what I intended. If I'm good, I can nudge them toward a meaning that connects us.
What an awesome & full of wisdom interview! Marty connects all the dots in a simple to understand and charming way. So happy you initiated it, the Futur! To the camera guys, I think there's a bit too much headspace above both of their heads in the medium shots. Just my opinion. Keep on rocking!
Reading The Brand Gap right now. Overall a decent collection of ideas on branding. There are a few comments / opinions in the book that have not aged well, such as Marty’s thoughts on Amazon expanding beyond books and Porsche making SUV’s. This type of stuff makes me question the validity of other content in the book. Anthony Bourdain revisited Kitchen Confidential and marked up the pages with his own editing, calling himself out where he was wrong. If I were Marty I’d consider this approach for a future edition of the book.
Cue up the clap track because... that was amazing! I learned so much and as the creator of a 12 million dollar design-build firm that might be saying something. Super informative in ways that will help me to the next rung.
Would love an upscaled 1440p version. You can just use the regular 1080p version, upscale it, so we can watch it with better bitrate. It's truly the last step in quality on this channel. I've been following you for yeaaars on end, it is almost endgame.
Hello Christo, please I will like to find out if another brand masterclass with Marty Neumeier will be happening soon. Thanks I desire to learn from Marty Neumeier.
This is really interesting. I wonder if there are levels how companies are still successful but the brand is not that great? For example Microsoft vs Apple. I struggle now to explain the value at the company I work for.
These two have changed my life over the last year of discovering them
Same! Chris do and Marty Neumeier bring my level from a designer to a branding director
I have discovered him today and started learn alot of things.
❤️
@dimitrisantrizos what was your biggest lesson from them
No way was that over an hour. It felt like 15mins, so much value. Thank u TheFutur for putting this together for all of us to enjoy.
Thank you Mariela.
Same here. I can't believe I just finished the video.
Amazing! Watching Chris Do talking with Marty Neumeier about branding = knowledge overload! A brand is a "result". It's a customer gut feeling. Building a brand is like building a personality. When you created a brand, you actually created a different gut feeling for each of your customers! Thank you!
The creating a DIFFERENT brand feeling part was a different vibe.
Brand is like reputation. Wow best definition ever.
"Branding is a way to get more people, to buy more stuff for more years at the higher price" @Mind Oner , you missed this one
I cant tell if this was a sarcastic or genuine comment 😅
@@GANJAC yes bro u right.... Brand= Grab Customers mind Space
Facts
Not “like.” That’s exactly what it is!
43:17 Giving real value to customers
1:01:25 The "sales" call
1:07:01 Practical steps for learning branding
what about first minutes
I feel really guitly. This type of content makes me feel like I should be paying - SO STOKED FOR THE WORKSHOP!
you should. consider supporting us by becoming a sustaining member.
@@thefutur Beat you to the punch - I've been a pro group member for a year now :)
There you see how bad the content you pay for, outside is.
Ahhh, is this why people buy courses and masterclasses 😅
I'm an automation engineer, and since I had free time, I got tasked with coming up with a logo for a new split-off company we are having lol. But I ain't no designer - I had no experience on the 1st thing to do. Now I'm neck-deep 3 weeks in lol.
Your channel, the content, the interviews have helped me immensely in gaining insight, inspiration, and motivation into the world of design. Many other channels helped me with the 1st steps, the process, guidelines on how to become a better designer.
But content like this is something unique. Listening to such amazing people with their insights and, not just inspirational but many times PRACTICAL knowledge is really helpful. Thank you thefutur :)
Lol how’s it going
@@nojon235 The logo made the face of the new company website and linked in. They didn't use the font or the typography formatting even that I provided (opting for basic one) but otherwise, it was cool to see :D
@@Mugetsuism what other channels teach about branding? I'd like to brand my business and I'm a newbie to this whole designing thing
Marty makes me nod me head and say "ok, boomer" with out the sassy sarcastic tone, just authentic respect and pure agreement
Old school branding dudes are the sages of our time. I swear it’s like peeking behind the curtain of how and why people have lived and thought for the last 100 years when you look at the Cartoons, Madmen, and even now the online markers that are influencing us all without most people even aware it’s happening.
Guys like this will explain to you projects they worked on that impacted how our parents (boomer parents) thought, believed, and acted, all based on colors, logos, brand loyalty, etc. lol.
People all focused on politics and religion while being more subconsciously influenced in their life by marketing.
That is what got me so interested in branding strategy, besides it combining the two things I enjoy the most, Design and Business.
This is incredible. The brand concept has become a lot clearer. Right now, my understanding is that brand is a blend of WHAT results I've got and HOW much I've enjoyed doing business with the company. Then the combination of the WHAT and the HOW creates my perception of the company, which is reputation.
I'm 29 mins in the video and this video is already changing my life thinking & perspectives, empowering my confidence, aims and my knowledge.
Thank you for providing so much value. This is lifechanging.
Marty Neumeier is a legend
and Chris will be in Marty's legendary position getting interviewed in The Futur for sure.
For someone just stepping into this world of graphic design, Marty’s definition of branding put many things into perspective for me as a lost creative.
Glad to hear
You all need to win an award for all of the quality content you put out. Absolutely phenomenal!
Your appreciation is all the award we need.
One of the words of Marty Nuemiere that stuck with me after reading his books, watching and listening to several of his talks is "Beyond Making Money", Purpose. What's your purpose beyond making money? I love how he demonstrated it in The Brand Gap and Scramble with the Obituary idea. Writing your business biography imagining its demise in 25 years of operations would reveal why you and your business exist. Steve jobs alluded to the death inspiration when he says, what would you do better if today is your last? That exercise could be life changing. You immediately realise how little your effort has been toward people, work, service and humanity. Thank you @thefutur, @chrisDo you connected me with @martyNeumeier 3 years ago and it changed my thinking.
Thank you for such a wonderful perspective.
Each customer will brand your business differently, your responsibility is to lead and keep the masses in the direction you want to. Completely blown away by this discussion!
Im in the archiviz industry and after listening to this and his definition of branding, i realized that what im actually doing is creating brands for each building i visualize. I always felt on a subconscious level that there was a connection between visualization and business but now there it is. I was so excited, i had to pull over to write this stuff down. Good job Chris. Good job indeed.
Please never let this channel become a subscription 💵 based channel... We couldn't thank you enough for the value you are providing here.. and millions of creative fallows gonna thank you guys in the near future soon!!
And you guys gonna become One of the top nonprofit/loved organisation in the near future.🤘🏻👍🏻🙏🏻
I'm thinking that a brand is like people's gut feeling about a person. We introduce ourselves to the world with our strenghts and weaknesses and people build an opinion about us in their mind. Hairstyle, clothing, thinking, interests are only expressions of personality but the way they are perceived is branding (for some people they might be ugly, for other people might be cool). So is a question of points of view. According to what Marty says, everyone has a different brand perception on the same person (or a company, if we talk about business). Oh God, what a lesson!
Yes, PLEASE have a follow-up session with Marty. I could've listened to the both of you for many more hours. Bravo to you both, and to The Futur for bringing this to the world.
oh. we are already cooking ideas for ep. 2
Im in the Video side of branding and I continue to learn so much from Chris Do and the Futur and all the guests. This episode by far hit me the hardest and really put a roadmap for me to follow and do. Such amazing value.
Now I know what I want to do when I grow up! Marty Neumeier is the new Mandela for me! Thanks, Chris for make our lives easier!
you bet. grow up to be Marty
“They take the raw materials and make something out of them.” Pure 🔥
“You don’t need to be the biggest company to ‘wipe out’ the ‘biggest company’. You just have to be so specialized they they can’t afford to do the same thing”
Legendary!!🏅
Yet the whole goal of so many start-ups (and especially of their venture capital backers) is to reach a level of expertise and market dominance that they _must_ be bought out by larger, richer and older companies. An unrefusable offer is made and always accepted. Every business has its price to its owners. Anything more they could make from that business would not be worth the effort they'd have to put into it. And with the money they get, they can start other businesses or just become investors themselves.
Definitely needs a Part 2. I'd like to know more about how he transitioned from the packaging design to more brand strategy. It seems a big jump.
Packaging design itself is a ramification of Product Development, you get all the insights and knowledge about the product you are designing for, and from then, it's just a matter of gaining more experience and build expertise over the years to become a good marketeer.
Props to the lighting guys. Beautiful set.
😄 thank you, we try
Ricky Lucas you killed that.
@@williamhardaway4432 I appreciate that :)
@@rickylucas Yeah, this lighting is awesome
I love his books, how humbling to see such a nice non-greedy man behind these books! Makes it even more of a sweet treat to reread them knowing it's written with these intentions. Thank you Marty!!
This is pure gold as always from Chris and the Futur team. My world wouldn't have been so rich without you guys. So you clearly are up there in that brand ladder thing :) (empowering us all).
It's such a great day and age when you can read a book and watch a livestream of the author of that book. The Brand Gap was great Marty!
indeed
Fantastic book!
No smoke just transparency! Thank You Chris! and Marty!
15:00 Marty it's like drinking 'design' 'from a mountain spring; so fresh, clear and revigorating. Thanks, Chris.
Ahh. Refreshing. Zero calories.
As always, such an authentic lesson that I can hardly find anywhere. The Futur rocks!
This channel brings endless value and truly appreciate the dedication of The Futura giving back to teach. Thank you!
I can't believe this video has just 70k views. There's so much knowledge and quality here.
It’s multiplied 5x sitting here!!
Marty's the man! I've followed him for years. I'm at a point where I need to increase business. Re-reading all his work and listening to this interview. Wow, it's enlightening! Question:
How would you do testing on the package design? Get a group of people in a room? Surveys? What tangible results, tallying sales volume?
Please can I get some of his book in PDF format from you?
We want more!!!!! We want more!!!!! we want more!!!!!!!!!! Arguably one of the best videos on thefutur
It’s up there for sure.
Wow... this was PACKED! Thank you so much for continually placing information-rich individuals in front of us!
This is gold! Definitely going to watch it over and over again to let all the information sink in. Thank you Chris 🙌🏼
Amazing work on this interview!!!.. by the way the production looks professional and clean, the camera angles and the audio and even how Chris ask questions... Marty is an amazing teacher and inspirational human... again great work from the team "The Futur"... A+ ... Thanks for this interview! :)
Thank you.
props to whoever put cc/subtitle in this video! you guys are legend!
I love Futur
WOW! I would have to watch this video, again and again, to get everything in my mind. I truly am thankful to The Futur for bringing us this value.
Glad it was helpful!
This was an amazing interview, I'm not a designer so I didn't know Marty but, gosh! the clarity of this guy is impressive. Marty's books are at the top of my wish-list now. Thanks Chris!!!
they're super affordable considering how much knowledge is packed in there
The most relatable definition. Brand=Reputation...wow !!
There is so much valuable insight in this conversation, I can't believe that such content is free. Thank you!
I love this interview! I've revered Marty Neumeier for a long time... great to hear his story in his own words.
I love when Marty goes over his sales call! I was wondering where I could find his 22 secrets? What sort of guidelines should I follow in order to make my own?
Marty's Masterclass is excellent!
Thank you both!! Marty is so down to earth and approachable! Doesn't hurt that the laid-back, two guys chatting on a couch, atmosphere is excellent. I have a couple of those books already, but now the rest are solidly on my list.
This is awesome! Can't believe I watched the whole thing! Now I understand branding better.
Amazing. I could listen to their histories for hours.
1:01:50 Marty has a genuine flashback to the days of picking up the phone to make a sales call as a designer. Not afraid to humble himself. Great video Futur
I'm watching the episode for the third time. It's amazing!
Marty Neumeier is the West Coast Milton Glaser! Pioneers!!
Excellent show, this was really interesting. Thank you Chris Do, the Futur, and Marty Neumeier. Side note: I would love a Marty Neumeier autobiography.
This video is so informative 🤯
Has me rethinking everything about how we interact with clients and our process. Crazy
Just watched this for the second time. That 'ONLY' concept is key! Thank you Chris & Team!
So helpful for us as a early stage company. Learning alot.
Longest ad for Marty's books I've ever seen. Helpful info but at the same time, I felt like he didn't want to give away too much. It seems like every really successful person never truly gives away all their secrets because they want to stay at the top.
Really? What’s there to give away? Where did you feel he was holding back?
Another great learning experience. I have the Brand Gap on Audible. Going to dive into it over the weekend. I remember you told me once that I needed to make it a point to learn all this stuff. Your stuff, their stuff. I’ve been diving in all that I can. Thanks again Chris and team!!
I have just been promoted to being a brand director of a major corporation and this has been hugely helpful!
Brand is simply a matter of perception. It is that unique idea of value set in the mind of a person.
Kudos to @thefutur ...this content & all of your contents are just mind blowing!✊
After listening to this whilst in the shower I’ve actually had a train of thought. Brand is somewhat like Architecture in a way. Looking at the Cathgolic Church for example. There’s a type of building we identify as a church and at the same time says in which the followers relate to it, spiritually. When designing for a brand to some degree you’re actually designing a religion. (I’m a Catholic and an Architecture student so it’s been interesting just reflecting over this topic)
Honestly thank you so much. This is pure gold. I’m inspired.
I love all the info that's being shared. One of the things that stands out for me is what made the Neumeier team unique was that they tested. How did they test to see if their packaging was more successful than Landor or Pentagram? What steps were involved in the testing process? That would be helpful to hear. Thank you!
They conducted interviews inside actual store with their packaging on the shelf.
I tip my hat to both of you! This was brilliant and as a young design entrepreneur just starting out this is super insightful. Thank you so much! :)
"The bigger the market the less you have to do. Specialize." : in another way, it means «Less is More». Every designer should implement this in all their practice. Not only in visuals.
Thanks
This was pure gold. 👌
Wow !! experience and wisdom really comes with age and real dedication one puts out there, truly inspiring and amazing story to share. Loved the interview from start to end.
Thank you
I love Marty and what he does. Great interview!
I’m turning my Marketing and Web Design agency into the only Branding Agency in my city. This is going to be my brand. Thanks guys
Hey mate! How is it going so far? Im curious about your process :)
After Chris shook my world yesterday, I felt the need to understand this further.
So, if I'm to recap what I learnt: Brand is the perception of the customer to the company, service or product you built.
Same here with me
@@thecr8tivepriest 38:58 I think this is a great summary.
That’s right
I always hated reading books but I started reading Positioning by Jack Trout and finished it in 4 days, It was an experience I never had in a book, now I have a list of atleast 7 books on branding strategy including most of Marty Nuemeier's books. Looking forward to it.
Well done.
please share your list
Can you please share the list?
I checked out "Positioning" by Jack Trout but it's over 20 years old. FYI everyone.
21 mins in and I'm learning a heap. Thank you guys 🙏🏼
Great to hear!
Thanks for the lesson today, Chris and Mr. Neumeier
This interview is pure gold.. Thank you Chris!! Love your content.
Reading the brand gap right now, this is valuable information. Chris, can you create a class for learning how to do strategy for clients? I want to know how to get reputable information and how to use it. Also a class on style guides. I will pay money $$$$$$$$$$$
100% Value. Thank you so much Marty. And thank you, Chris, you asked the right questions which gave so much of clarity.
This should totally be on the podcast
Thank you for sharing this valuable piece of information that all creatives should view
This is amazing man... like, i couldn't you enough for having educated me for over a year. Thanks a lot
You’re very welcome
OMGGGGGG!! Marty Neumeier is Thought provoking, inspiring, exciting .. This was educational; I definitely grew new marketing Brain Cells.. ..great interview as well LOVE IT!! Thanks so much !!
Glad you enjoyed it!
Thank you Marty. Good man giving and sharing the content. Then for others to follow through with the rest of the learning.
Right so I'm at 52:43, no doubt Chris & Marty are legends are far as branding knowledge goes, but the biggest thing I'm grappling with is the idea of specialization and how it is increasingly difficult for a designer in this age to nail. More specifically, how can one find that balance between narrowness and profitability?
Like telling stories: my readers decide what my books mean, regardless of what I intended. If I'm good, I can nudge them toward a meaning that connects us.
This interview is pure gold.
Thank you
Just thank you for this one. Thank you. Really really thank you.
you're very welcome
So glad I watched this today. Thank you
Two of the best design minds. Epic interview. Thanks guys 👍
You’re very welcome
What an awesome & full of wisdom interview! Marty connects all the dots in a simple to understand and charming way. So happy you initiated it, the Futur! To the camera guys, I think there's a bit too much headspace above both of their heads in the medium shots. Just my opinion. Keep on rocking!
About time you got someone on who knows what they're talking about :)
About time
Great content as always. Such a great and down to earth guy he is.
Reading The Brand Gap right now. Overall a decent collection of ideas on branding. There are a few comments / opinions in the book that have not aged well, such as Marty’s thoughts on Amazon expanding beyond books and Porsche making SUV’s. This type of stuff makes me question the validity of other content in the book. Anthony Bourdain revisited Kitchen Confidential and marked up the pages with his own editing, calling himself out where he was wrong. If I were Marty I’d consider this approach for a future edition of the book.
Check out his later book The Brand Flip. Time will tell if the die hard Porsche fanatics feel connected to their brand.
Cue up the clap track because... that was amazing! I learned so much and as the creator of a 12 million dollar design-build firm that might be saying something. Super informative in ways that will help me to the next rung.
Wow, thanks!
Love your content brother. Keep up the great work and hope to see you at a live event. @@thefutur
Would love an upscaled 1440p version. You can just use the regular 1080p version, upscale it, so we can watch it with better bitrate. It's truly the last step in quality on this channel. I've been following you for yeaaars on end, it is almost endgame.
we hope to go to 4k sometime in 2020. need a massive equipment upgrade to do this.
Hello Christo, please I will like to find out if another brand masterclass with Marty Neumeier will be happening soon. Thanks I desire to learn from Marty Neumeier.
Nice and very interesting thoughts about branding. As somebody who wants to learn, this is great stuff! I bought his book half way thru the video. Ty!
This is really interesting. I wonder if there are levels how companies are still successful but the brand is not that great? For example Microsoft vs Apple.
I struggle now to explain the value at the company I work for.
38:57 - amazing.